iFranchise Group E-Brochure: Expert Consulting Services for Establlished Franchisors

The iFranchise Group Can Help

MARK SIEBERT CEO DAVE HOOD President

STRATEGIC FOCUS:

To compete effectively, today’s franchisors need a clear vision of who they are and where they want to be. Each project component is designed to advance a clearly-detailed strategic plan.

THE iFRANCHISE GROUP was formed in 1998 to provide the guidance and assistance that innovative companies need to compete in today’s market. Our mission is to put the power of the latest technology and franchise expansion techniques to work for our clients’ success.

REAL-WORLD EXPERIENCE:

The hands-on, no-nonsense approach of the iFranchise Group comes from the real-world experience of its team members. Our recommendations aren’t based on what we’ve learned from textbooks but from decades of experience building some of the world’s most successful franchise companies.

INDIVIDUALIZED APPROACHES:

We provide customized strategies designed to maximize your unique strengths, to work within your available resources, to seize available opportunities, and to achieve your specific objectives.

Our Direct Experience with Franchise Brands

The iFranchise Group team includes numerous consultants who have worked for, held senior executive level positions at, consulted with, and guided sales and unit growth at over 60 different top ranked franchse companies, including the ones listed here...

Our team of consultants has hundreds of years of combined franchising industry experience, and each has on average over thirty years of franchising experience.

Affiliations, Accolades & Achievements

Our consultants have worked with

98 OF TOP 200 FRANCHISORS as ranked by Franchise Times

Authored three books on franchising and business expansion

RANKED #1

Franchise Consultants/Developers in a survey of hundreds of franchisors five years in a row

800+ YEARS of combined experience

Our consultants average 25+ YEARS of franchise experience

Our consultants have held executive positions at over 60 franchise companies Articles appearing in over 300 publications and over 600 live seminars and podcasts, television and radio interviews.

The iFranchise Group Provides a Fully Integrated Approach to Franchise Consulting

IMPROVEMENTS TO QUALITY CONTROL, DOCUMENTATION & TRAINING

• Competitive Benchmarking

• Analysis of Franchise Structure

• Territory Analysis and Determination

• Strategic Implementation Plans

• Financial Analysis and Fee Optimization

• Business Plans for Capital Formation

• International Expansion Planning

• Franchisee Relations

• Operations Manuals

• Systems and Forms

• Quality Control Procedures

• Training Programs and Training Aids

• Training Videos and Other Intranet Training Applications

• Operational Audits and Best Practices

• Train-the-Trainer manuals to help avoid joint employment issues

• Content positioning on your Learning Management System (LMS)

• A customized LMS for your Manual and Training Tools

• Franchise Marketing Plans

• Primary Research on Targeted Franchisee Candidates

• Franchise E-Brochures and Other Collateral Materials

• Franchise Promotional Videos

• Lead Generation

• Website Development

• Marketing

• Franchise Sales and Marketing Audits

• Franchise Sales Training

• Implementation Consulting and Coaching

• Franchise Brokerage Services

• Management Recruiting

• Company Audits and Best Practices Benchmarking

• Due Diligence

• Expert Witness and Litigation Support

• Franchisee Council Development

• Compliance Audits

• Franchise Sales Outsourcing

Franchisor Consulting Services: Who We Can Help

Emerging franchisors looking to develop their strategic direction

Franchisors seeking to measure their performance against franchising best practices

Franchisors who are redefining their mission

Franchisors or private equity companies seeking due diligence assistance

Franchisors seeking more aggressive expansion

Franchisors with quality control or franchisee relationship issues

Franchisors having difficulty generating quality leads

Franchisors seeking to improve franchisee onboarding

Franchisors with a defined need or shortcoming

Consulting and Development Services for Established Franchisors

Our work with existing franchisors often begins with a “best practices audit” , to determine strengths, weaknesses, and opportunities in key areas such as:

• Sales

• Operations

•

•

•

•

•

•

Consulting and Development Services for Established Franchisors

With our focus on long-term relationships, the iFranchise Group offers a number of specific consulting and development services that can help established franchisors prosper, at every stage in their growth cycle:

• Organizational development and optimization

• Development or redesign of franchise marketing collateral materials and websites

• Updating of franchise operations manuals

• Training program curricula and supporting materials

• Sales process improvements

• Executive coaching

• International expansion

• Refranchising

• Exit strategy planning

• Expert witness and litigation support

• Acquisition due diligence

Meet Our Consultants

EXECUTIVE TEAM

SENIOR ADVISORS

EMILIANO JÖCKER

FRANCHISE FEASIBILITY & STRATEGIC PLANNING

MIKE BAUM

CHARLIE WEEKS SCOTT JEWETT BARRY FALCON CFE DAVID OMHOLT CFE

TOMMY CLARK | CFE

CHRIS MOORHOUSE JOANNA MEISELES LORANA QUINTERO SUNIL DEWAN LARRY OBERLY | CFE SCOT CRAIN CFE

CYNTHIA CLARKIN PAUL RICKELS PATRICK K. WALLS, J.D.

MARK SIEBERT CEO

DAVE HOOD President

JUDY JANUSZ Vice President, Operations

LEONARD SWARTZ | CFE

JEFF ABBOTT | CFE

Meet Our Consultants

FRANCHISE SALES TRAINING

DAN LEVY TERRY CONROY

JIM GREEN CFE

JASON KILLOUGH MIKE POLLOCK JOE BARGAS

MIKE GOLDBERG

KERI DES COTEAUX

CHARLIE BEVER

(Affiliate Company: TopFire Media)

MATTHEW JONAS President

DIGITAL MARKETING & PR

JOHN SIEBERT | CFE PETER CRAIN BERNARD RAMCHATESINGH | CFE

ANN ANDERSON

FRANCHISE FEASIBILITY & OPERATIONS ANALYSIS

MOHAMED CHARAFEDDINE CEO

IFRANCHISE GROUP MIDDLE EAST OPERATIONS, TRAINING, & QUALITY CONTROL

LIA BRAKEL LAWRENCE TUKE PAUL FAGAN CHRISSY EBLIN

FRANCHISE MARKETING

•

iFranchise Group consultants have worked with plenty of start-up franchisors. However, we also excel at advising and guiding existing franchisors across a variety of industries, including:

Established Franchisors

We’ve Worked With...

iFranchise Group consultants have worked with plenty of start-up franchisors. However, we also excel at advising and guiding existing franchisors across a variety of industries, including:

CONSUMER & BUSINESS SERVICES

FITNESS

• FedEx Office

• Manpower

• Bath Fitter

• Chem-Dry

• Millicare

• Muzak

• PIP Printing

HOTELS

• Crown Plaza • Doubletree

• Hilton Hotels

• Marriott Hotels

• Omni Hotels

• Quality Inn

• Coldwell Banker

• Jackson Hewitt

• Westin Hotels SERVICE (B2B)

• Snap-on Tools SERVICE (B2C)

• Mail Boxes Etc. / UPS Store

• Burn Bootcamp

• Fitness Together

• Fred Astaire Dance Studios

• Mayweather Boxing + Fitness

• TopGolf

• Radisson Hotels

• Ramada

• Renaissance Hotels

• Sheraton Hotels and Suites

INTERNATIONAL

• Barmetrix (Canada)

• Claire’s (numerous markets)

• Frisby Group / Gundy Corp. (Colombia)

• Goldilocks (Philippines)

• Guinness Imports (Europe)

• IBM (Europe and Argentina)

• M&M Food Market (Canada)

• Pollo Campero (Guatemala)

• Zain (Middle East)

• Zinus/Keetsa Mattress Store (Korea)

Testimonials from Franchisors

“They have such a great reputation, are active in franchising, so when we were thinking about launching our second brand, it was no surprise the first call that I made was to iFranchise Group, and we couldn’t be more pleased. They’ve been great to work with, providing great service, high quality product, and meeting our timeline to get our brand launched on time. iFranchise Group was a great partner. Not only can I recommend wholeheartedly iFranchise Group for any engagement of a brand new franchise but also existing franchises.”

– Shelly Sun, CEO & Co-Founder –

“We engaged iFranchise Group to create our operations manuals for us… They put together a proram for us; they did a great job for us, it was simple procedure. Now, it’s time for us to update them; they are going to come back and update our manuals and make us compliant with our FDD. We’re very pleased to be working with them again.”

– Marla Topliff, CEO –

“I’d like to thank the iFranchise Group for their support and valuable contributions to our system. [They] impressed us with their great experience and strategic thinking. Best of all, many of the recommendations that they provided allowed us to make positive changes in our system. [Their] evaluation and recommendations helped us to work through the change process and arrive at workable resolutions… Thank you iFranchise Group for your great support!”

– Charles Gilbert, Director of Worldwide Franchise Support and Development -

“We interviewed many consulting companies and decided to choose iFranchise Group because of their extensive experience in this area…They led the team in helping us develop a plan of what it would take to make us best-in-class. We implemented their recommendations ...and I’m happy to say that our franchisee community gave us rave reviews in the services we provided as well as the support we gave to them. I would recommend iFranchise Group to anyone looking to restructure their franchise organization.”

– Janis Emplit, COO –

“The iFranchise Group can work at both a strategic and tactical level. The recommendations that they provided to us were specific, actionable, and able to be implemented into our business. We used one of their presentations as an action checklist …and were able to increase our franchise sales from 80 one year, to 160 the following, and 200 the following.”

– Craig Donaldson, President –

“The iFranchise Group far exceeded my expectations. In fact, within two years [we’d] awarded 50 franchises nationwide. We certainly plan on utilizing iFranchise Group in the future as our business grows.”

– Frank V. Fiume, CEO/Founder –

Testimonials from Franchisors

“I had a company called Genghis Grill and we were just starting to franchise and we needed somebody to really help with that. I searched around and I found a company called iFranchise Group. [The] company really showed me what franchising was about and how to properly set up a company to grow, and to grow right. I also started a new company called Which Wich and again we looked towards iFranchise Group to do our operations manuals and to use strategic consultants to help grow our company. We continue to grow. And, trust me, we are going to keep iFranchise Group involved in the process.”

– Jeff Sinelli, CEO & Founder –

“When I assumed responsibility for franchise development for Perkins, one of the first steps I took was to seek out an outside consultant to assess where we were compared to our goals for the future. After a nationwide search, I decided that the iFranchise Group was the firm best equipped for the task at hand, and there hasn’t been a time since that I’ve second guessed that decision. From the time they started the franchise audit process through to the completion of a franchise marketing plan, the iFranchise Group team of professionals impressed us with their levels of knowledge, expertise, and experience. We have established an ongoing relationship. I view the iFranchise [Group] as a part of our team to achieve success.”

– John Morris, Sr. Director of Franchise Development –

“Prior to working with the iFranchise Group we had invested nearly $200,000 in lead generation expenses with nearly no results. The iFranchise Group made recommendations to greatly improve our franchise sales process. After implementing their recommendations, we’ve sold 40 franchises and been able to meet our franchise sales goals for the first time. I would highly recommend the iFranchise Group for any company that’s serious about improving its franchise sales efforts.”

– Chris Leavitt, Vice President –

“We hired iFranchise Group to work with me and my executive team to develop Togo’s franchising, and it’s been a great success. We hired them to look at our total business model, not just franchising. They were hired to help us in all aspects of our business, including real estate, site selection criteria, operational excellence, lead generating strategies. Every CEO is looking for the best value added services when they go the outside consulting route. iFranchise Group is the best valued added consulting services I’ve ever seen and worked with because they do deliver what they promise.”

– Tony Gioia, CEO

–

“I really cannot emphasize enough how important the iFranchise Group can be to either a start-up or even a mature franchisor. If you work with the best in the business, success follows. And the iFranchise Group is the best. Period.”

– Pat Walls, COO –

Resource Library

FRANCHISING INFORMATION

Free Book Excerpt

Read an excerpt from the ultimate how-to guide to employing franchising as a growth strategy.

How To Franchise My Business

Check out this 3-minute video if you want to franchise your business.

12 Criteria for Franchisability

Learn 12 predictive criteria that assess the readiness of a company for franchising.

Nuts & Bolts of Franchising

Overview of franchising strategies and requirements from our franchise consultants.

Acid Test

Complete 12-step equation from iFranchise Group measure a franchisee’s projected return on Investment.

Franchise Success Cycle

In infographic form, this success cycle demonstrates the predictability of franchise marketing and sales.

FRANCHISING WHITEPAPERS

International Business Expansion

Explore international business expansion issues and pros and cons of franchise and non-franchise systems.

Franchise Marketing & Sales Best Practices

iFranchise Group experts detail top 5 tips for franchise marketing and sales.

Converting Licenses to Franchises

This paper explores the business issues and pros and cons of franchise and non-franchise systems.

FRANCHISING SEMINARS AND HOW-TO VIDEOS

How to Franchise a Business

Watch franchising expert Mark Siebert’s full 90-minute seminar on how to franchise.

The Cost of Franchising

Learn about the costs involved in franchising a business from franchise expert Mark Siebert.

When to Franchise a Business

Franchise expert Mark Siebert gives advice on knowing when to franchise.

Quality Control in Franchising

Franchise expert Mark Siebert reveals four pillars of franchise quality control.

Let Your Goals Dictate Your Plan of Action

iFranchise Group can help you make strategic decisions based on your growth goals, exit plan, and more ...and let those dictate the path you take. Schedule a consultation with one of our senior advisors to discuss how you can improve your current franchise system.

QUESTIONS TO ASK

• Where do you want to be in five years?

• What kind of capital and human resources will it take to get there?

• Is your company aligned with current best practices?

• How are you positioned against your competitors?

• Have you optimized your franchise support processes?

• Are you satisifed with your franchisee relationships?

• Are you concered about franchisee litigation?

• Are you tracking the right KPIs to monitor and improve performance?

• Do you have the right staffing in place?

• Is everyone on your team aligned with your goals and pulling in the right direction?