iFranchise Group E-Brochure: Home Services Franchising Expertise by iFranchise Group

Home Services Franchising Expertise www.iFranchiseGroup.com 708-957-2300

Hands-On Home Services Expertise The iFranchise Group has numerous consultants who have worked for, held senior executive level positions at, consulted with, and guided sales and unit growth for numerous top home services franchisors, including the companies whose logos are shown to the right. Our team of consultants has dozens of years of combined direct home services industry experience, and each has on average over thirty years of franchising experience.

Why Franchise? Franchising is one of the most powerful methods of business expansion. Over time, franchising’s ability to provide accelerated growth has only increased.

FRANCHISING PROVIDES THE CAPITAL FOR GROWTH. Franchising allows companies to expand without the risk of debt or the cost of equity. Since the franchisee provides the initial investment at the unit level, franchising allows for expansion with less capital. FRANCHISING REDUCES THE RISK. Since it is generally the franchisee, not the franchisor, who signs leases and commits to various service contracts, franchising allows for expansion with virtually no contingent liability.

FRANCHISING PROVIDES HIGHLY MOTIVATED MANAGEMENT. Finding and retaining good unit management is one of the greatest challenges facing expanding companies today. Many business owners know the frustration of training good managers, only to have them one day become competitors. Having on-site franchise owners, who are motivated by the investment of their own money, enables franchisors to eliminate or minimize the reliance on finding and retaining managers. In fact, franchisees who have made a direct investment in their business are more motivated than salaried managers to succeed and operate at a higher level.

FRANCHISING ENABLES RAPID MARKET SATURATION. To bring a new concept to market, businesses need to be fast enough to outpace the copycat concepts their success is sure to create. Franchising is generally a company’s fastest growth vehicle since it enables franchisors to leverage off the time, capital, and efforts of their franchisees.

Should You Franchise Your Home Services Business? The first step to determine whether or how to franchise a home services business involves a free consultation with one of our senior advisors to answer THREE KEY QUESTIONS:

1 IS YOUR HOME SERVICES BUSINESS FRANCHISABLE? 2 IS FRANCHISING THE RIGHT STRATEGY?

Other questions your consultation may answer: • What is a franchise? • How to franchise a business • Criteria for franchisability • Franchising strategy & feasibility • Advantages of franchising • Considering other growth options like licensing

3 WHAT WOULD THE PROCESS LOOK LIKE FOR ME? These questions can only be answered after evaluating your business and determining how franchising fits with your specific goals and objectives.

Meet with one of our experts to explore these and other vital questions about franchising before you jump into this strategy.

What Exactly is Franchising? The definition of franchising helps businesses determine if they are a franchise and therefore must be disclosed as such. In the U.S., the Federal Trade Commission and state regulatory agencies have developed a formal set of disclosure requirements and franchisespecific prohibitions that franchisors must follow in their relationships with their franchisees.

Three Primary Elements Define A Franchise Relationship: 1 The use of a common trademark

The provision of assistance to the franchisee 2 with a certain amount of control The collection of fees, royalties, mark-ups, 3 or other monies from the franchisee

• If you have all three elements, you are a franchise, regardless

of what you call it • Some state definitions vary, but are generally similar • Some businesses are already franchising and do not even know it, and could face significant fines and penalties for violations

Advantages of Franchising Your Home Services Business CAPITAL

The ability to expand using franchisees’ capital

PEOPLE

Franchisees are typically more motivated to succeed than salaried managers

QUALITY

As investors in their businesses, franchisees are motivated to maintain high-quality operations

SPEED

Franchising enables a company to grow faster than through corporate expansion by leveraging the time, capital, and efforts of franchisees

RISK

Reduced risk and liability for the franchisor as it does not invest money, sign leases, or hire employees for the franchisee’s business

OPERATIONS

Fewer concerns over day-to-day operations

In Order to Franchise, Your Home Services Business Should Be… • Established and profitable • Readily teachable to others • Attractive in terms of the proven return on investment • Marketable as a franchise opportunity • Transferable to other markets or types of locations

Continue the dialogue with us to see if your business is ready to franchise See a more detailed test at: https://www.ifranchisegroup.com/franchise-your-business/the-ifranchise-group-acid-test/

How Do I Franchise? STEP

Develop a business implementation plan and financial model

STEP

Establish quality control mechanisms that franchisees will be required to follow

STEP

Develop marketing materials to help sell franchises

STEP

Draft legal documents required by law

Plan your marketing

Design a franchise sales strategy

STEP

Develop an Operations Manual

Develop a website dedicated to your franchising effort

STEP

Advertise your franchise opportunity to generate leads

The iFranchise Group Can Help

DAVE HOOD

MARK SIEBERT

President

THE iFRANCHISE GROUP was formed in 1998 to provide the guidance and assistance that innovative companies need to compete in today’s market. Our mission is to put the power of the latest technology and franchise expansion techniques to work for our clients’ success. CLIENT SELECTIVITY: The iFranchise Group accepts a limited number of new clients in any given year. The iFranchise Group is dedicated to long-term relationships with high-potential clients.

CEO

We are a coalition of top professionals in franchise strategic planning, operations, training and documentation, franchise marketing, and sales for franchise companies. Our focus goes beyond documentation – to the actual implementation of franchise programs. STRATEGIC FOCUS: To compete effectively, today’s franchisors need a clear vision of who they are and where they want to be. Each project component is designed to advance a clearlydetailed strategic plan. REAL-WORLD EXPERIENCE: The hands-on, no-nonsense approach of the iFranchise Group comes from the real-world experience of its team members. Our recommendations aren’t based on what we’ve learned from textbooks but from decades of experience building some of the world’s most successful franchise companies.

INDIVIDUALIZED APPROACHES: The iFranchise Group doesn’t “package” your business for franchising. We provide customized strategies designed to maximize your unique strengths, to work within your available resources, to seize available opportunities, and to achieve your specific objectives.

Affiliations, Accolades & Achievements 900+ YEARS

Our consultants have worked with

of combined experience

98 OF TOP 200 FRANCHISORS

Our consultants average

25+ YEARS

as ranked by Franchise Times

of franchise experience Our consultants have held executive positions at over

Authored three books on franchising and business expansion

60 franchise companies

Articles appearing in over

RANKED #1

Franchise Consultants/Developers for eight years in a row in a survey of over 1,100 franchisors

300 publications and over 600 live seminars and podcasts, television and radio interviews.

The iFranchise Group Provides a Fully Integrated Approach to Franchise Consulting FRANCHISE STRATEGY DEVELOPMENT

QUALITY CONTROL, DOCUMENTATION & TRAINING

FRANCHISE MARKETING ASSISTANCE

FRANCHISE IMPLEMENTATION SERVICES

• Franchise Feasibility

• Operations Manuals

• Franchise Marketing Plans

• Franchise Sales Training

• Competitive Benchmarking

• Systems and Forms

• Franchise Structure

• Quality Control Procedures

• Primary Research on Targeted Franchisee Candidates

• Implementation Consulting and Coaching

• Territory Analysis and Determination

• Training Programs and Training Aids

• Franchise E-Brochures and Other Collateral Materials

• Franchise Brokerage Services

• Coordination with Outside Counsel on the Development of Legal Documents

• Training Videos and Other Intranet Training Applications

• Strategic Implementation Plans

• Operational Audits and Best Practices

• Financial Analysis and Fee Optimization

• Train-the-Trainer manuals to help avoid joint employment issues

• Business Plans for Capital Formation

• Content positioning on your Learning Management System (LMS)

• Franchise Promotional Videos

• Management Recruiting

• Franchise Ad Design

• Company Audits and Best Practices Benchmarking

• Website Development

• Due Diligence

• Website Optimization

• Expert Witness and Litigation Support

• Franchise Sales and Marketing Audits

• A customized LMS for your Manual and Training Tools

FULLY COORDINATED APPROACH ACROSS DISCIPLINES

• Franchisee Council Development • Compliance Audits • International Expansion • Franchise Sales Outsourcing

Meet Our Consultants EXECUTIVE TEAM

SENIOR ADVISORS

BARRY FALCON | CFE

TODD HOUGHTON CEO Full Spectrum Franchise Consulting

DAVID OMHOLT | CFE

LEONARD SWARTZ | CFE

MATTHEW JONAS

STRATEGIC PLANNING

MARK SIEBERT CEO

DAVE HOOD President

MIKE BAUM

TOMMY CLARK | CFE

CYNTHIA CLARKIN

PATRICK K. WALLS, J.D.

JOANNA MEISELES

SUNIL DEWAN

LARRY OBERLY | CFE

SCOT CRAIN | CFE

CLICK HERE to view our consultants’ bios: https://ifranchisegroup.com/franchise-consultants/

KEVIN HOSTETTER

Meet Our Consultants FRANCHISE SALES TRAINING

OPERATIONS, TRAINING, & QUALITY CONTROL

DAN LEVY

JOE BARGAS

TERRY CONROY

KERI DES COTEAUX

JIM GREEN | CFE

MIKE GOLDBERG

FRANCHISE MARKETING

LIA BRAKEL

LAWRENCE TUKE

BERNARD RAMCHATESINGH | CFE

JASON KILLOUGH

STRATEGIC ALLIANCES

CHRISSY EBLIN

OPERATIONS ANALYSTS

PETER CRAIN

CHARLIE BEVER

KARLIE HERNANDEZ

CLICK HERE to view our consultants’ bios: https://ifranchisegroup.com/franchise-consultants/

Diverse Experience Matters Consumer & Business Services

C-Store & Retail

HOME SERVICES • 101 Mobility • Ace Hardware • Aladdin Doors • Anthony & Sylvan Pools • Armstrong Tile • Baird & Warner • Bath Fitter • Chem-Dry • Coldwell Banker • Concrete Craft

Consumer & Business Services

RESTAURANT & FOODSERVICE • Delta Restoration • Four Seasons Sunrooms • Honest Abe Roofing • Leisure Pools • Re-Bath • Sealmaster • ShelfGenie • Snap-on Tools • Superior Walls of America

Healthcare & Medical

Restaurants & Food Service

• Auntie Anne’s • Buffalo Wild Wings • Capriotti’s • Checkers • Cosi • Denny’s • Einstein Bros. • El Pollo Loco • Famous Famiglia • First Watch • Fuzzy’s Taco Shop

C-Store & Retail

• AlignLife Restaurants & Food Service • Always Best Senior Care • Avada • Beltone • BrightStar Healthcare • Comfort Keepers • Delta Dental • American Family Care • Farmacia Santa Fe

• General Nutrition Centers • Massage Envy • Medicine Shoppe International Inc. • Motivational Weight Management • Pearle Vision • Senior Helpers • Sterling Optical • Total Nutrition • Walgreens

• Häagen-Dazs • Honey Baked Ham • Juici Patties • Krispy Kreme • Marco’s Pizza • McAlister’s Deli • McDonald’s • Nestlé • Newk’s Eatery • Nothing Bundt Cakes • Old Country Buffet • Perkins

• Popeyes • Rita’s Italian Ice • Rosati’s • Sonic Drive-In • Subway • Tasti D-Lite • Togo’s • U.S. Navy • WesterN SizzliN • Which Wich • Yoshinoya

C-STORE & RETAIL

HEALTHCARE & MEDICAL Healthcare & Medical

Consultants for iFranchise Group have assisted companies of all sizes in a diversity of industries, including:

Consumer & Business Services

C-Store & Retail

Healthcare & Medical

Restaurants & Food Service

• 1-800-Flowers • Ace Hardware • Amoco (Split Second) • ASICS • Blockbuster • British Petroleum • Circle K • Fleming

• Foodini’s (Chevron) • Hallmark Cards • Mobil (On the Run) • Payless Shoe Source • Pet Supplies Plus • Sharper Image • Shell Oil • Successories

• Swarovski • T-Mobile • Texaco Star Mart • White Hen Pantry • Van Heusen (Gant)

Diverse Experience Matters Consumer & Business Services

Healthcare & Medical

Consultants for iFranchise Group have assisted companies of all sizes in a diversity of industries, including:

CONSUMER & BUSINESS SERVICES

HOTELS

• Carey Limousine C-Store & • EOSRetail Worldwide • Doctor’s Express • Hollywood Tans • Jackson Hewitt

• Clarion Hotels • Comfort Inn and Suites • Courtyard • Crown Plaza • Days Inn Worldwide • Doubletree • Econolodge • Embassy Suites • Fairfield Inn • Four Points by Sheraton • Garden Inn

• Mail Boxes Etc. / UPS Store • Massage Envy • Manpower • Millicare

• MotoPhoto • PIP Printing • Senior Helpers • Today’s Temporary • Tribune Companies

• E.nopi / Eye Level • Goddard Schools • Jacki’s Aerobic Dance • Mad Science • Maple Bear

• Primrose Schools • Sanwa Research Institute • Wall Street English

Restaurants & Food Service

EDUCATION • Academy of Learning • Berlitz • Chyten • Dale Carnegie Training • Encyclopedia Britannica

• i9 Sports • Mayweather Boxing + Fitness • Parisi Speed School • Pvolve • Sky Zone

• Renaissance Hotels • Residence Inn • Sheraton Hotels and Suites • Sleep Inn • Springhill Suites • Super 8 • Travel Lodge • Value Place • Westin Hotels

INTERNATIONAL

FITNESS • 24 Hour Fitness • ATA Martial Arts • Big Blue Swim School • Burn Boot Camp • Ellipse Fitness • Fitness Together

• Hampton Inn • Hilton Hotels • Holiday Inn Express / Holiday Inn Hotels & Resorts • Howard Johnson • Marriott Hotels • Omni Hotels • Quality Inn • Radisson Hotels • Ramada

• Soldierfit • The Barre Code • The Little Gym • TopGolf • Velocity Sports Performance

• Albaik (Saudi Arabia) • Barmetrix (Canada) • Claire’s (numerous markets) • Frisby Group / Gundy Corp. (Colombia) • Goldilocks (Philippines) • Guinness Imports (Europe) • IBM (Europe and Argentina) • Java Times Caffé (Mexico) • Kabab-Ji (Lebanon) • Leylaty (Saudi Arabia)

• Locartis International (United Kingdom) • M&M Meat Shops (Canada) • Marti (Mexico) • Pollo Campero (Guatemala) • Two Men and a Truck (Canada) • Weed Man / Turf Holdings (Canada) • Zain (Middle East) • Zinus/Keetsa Mattress Store (Korea)

Testimonials “As a leader in our industry, it was important that our franchise program maintain the same high levels of quality and integrity that made our business successful. Since working with iFranchise Group, we [had] sold 30 franchises and expanded our coverage to include 35 states across the country. I highly recommend iFranchise Group to any company looking for an expert on franchising.”

“The iFranchise Group can work at both the strategic and tactical levels. The recommendations that they provided to us were specific, actionable, and able to be implemented into our business. We were able to increase our franchise sales from 80 one year, 160 the following year, and 200 the following year.” – Craig Donaldson, President –

“We finished putting together our franchise program working with iFranchise Group [and within two years had] 12 franchises operating across the country and many more coming on board. We couldn’t be happier with the experience. They really help streamline the process and systemize everything more than we could have done if we tried to do it on our own for sure.”

– Jim Nicholas, President –

“We searched for the best franchise consultancy to help us get this program launched. I interviewed dozens of franchise consultants before I found iFranchise Group. They have experience running franchise companies, been franchisors, been franchisees, and have a wealth of experience. They were really helpful in getting our whole franchise system put together, operations manuals, marketing plans, budgets, financial plans, and more. After three years, 115 locations, and becoming an Inc. 500 company, we really want to thank iFranchise Group for helping us and being instrumental in our growth. I highly recommend Mark Siebert, Dave Hood, and their entire organization at the iFranchise Group.” – Barry Falcon, President & Co-Founder –

– Nick Friedman, President –

“We started looking into franchising as the right way to scale our business for the long term. We really knew nothing about franchising and so we researched a number of firms that help companies figure out how to franchise their business. We selected iFranchise Group and they helped us get our franchise businesses launched from A to Z. There are definitely some things that stand out in the work that they did for us and years later have proven to be extremely valuable and worth every penny we paid. We have well over a hundred franchise territories that we’ve awarded for really emerging as the leader in the industry. There’s no way that we would have been able to grow that quickly opening corporate locations on our own. I recommend iFranchise Group to emerging franchisors frequently and I feel like the work that they did for us is invaluable and really helped us set our program up from the start.”

“We hired the iFranchise Group to help us with everything we needed to franchise our business. They helped us with tactical planning, operations manuals, marketing, and consulting. They did everything that they promised and more. [We soon had] 28 locations, three more in the pipeline, and we were named to the top 50 franchises amongst emerging franchise brands earlier this year. The iFranchise Group has certainly been great to work with and has played a huge role in our success. Hiring them was one of the best business decisions that I’ve made.”

– Dave Pazgan, CEO –

Click here to see DOZENS OF testimonials: https://www.ifranchisegroup.com/testimonials/

– David Briggs, President –

Perspectives on the Home Services Franchise Industry

Resource Library FRANCHISING INFORMATION Free Book Excerpt Read an excerpt from the ultimate how-to guide to employing franchising as a growth strategy.

12 Criteria for Franchisability

Acid Test Complete 12-step equation from iFranchise Group measure a franchisee’s projected return on Investment.

Learn 12 predictive criteria that assess the readiness of a company for franchising.

How To Franchise My Business

Nuts & Bolts of Franchising

Check out this 3-minute video if you want to franchise your business.

Overview of franchising strategies and requirements from our franchise consultants.

Franchise Success Cycle In infographic form, this success cycle demonstrates the predictability of franchise marketing and sales.

FRANCHISING SEMINARS AND HOW-TO VIDEOS

FRANCHISING WHITEPAPERS International Business Expansion

Franchise Marketing & Sales Best Practices

How to Franchise a Business

When to Franchise a Business

Explore international business expansion issues and pros and cons of franchise and non-franchise systems.

iFranchise Group experts detail top 5 tips for franchise marketing and sales.

Watch franchising expert Mark Siebert’s full 90-minute seminar on how to franchise.

Franchise expert Mark Siebert gives advice on knowing when to franchise.

The Cost of Franchising

Quality Control in Franchising

Converting Licenses to Franchises This paper explores the business issues and pros and cons of franchise and non-franchise systems.

Learn about the costs involved in franchising a business from franchise expert Mark Siebert.

Learn more at: https://www.ifranchisegroup.com/franchising-resource-library/

Franchise expert Mark Siebert reveals four pillars of franchise quality control.

Let Your Goals Dictate Your Plan of Action Schedule a consultation with one of our senior advisors to discuss your concept and its franchisability

Don’t simply make the decision to franchise. Rather, make strategic decisions based on your growth goals, exit plan, and more ...and let those dictate the expansion path you take, whether that be franchising or other strategic growth option.

Questions to ask: Where do you want to be in five years? What kind of capital and human resources will it take to get there? Can you do it alone? Is your home services business franchisable? Is franchising right for you?

708-957-2300 info@iFranchiseGroup.com | www.iFranchiseGroup.com