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HB Fran brochure 5 3/21/03 9:21 AM Page 1

A

quality business for quality people.

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Franchise Opportunity

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5445 Triangle Parkway, Suite 400 Norcross, GA 30092 Phone 678-966-3267 Fax 678-966-3133 www.honeybakedham.com

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate filing states.

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HB Fran brochure 5 3/21/03 9:21 AM Page 3

T h e

S t o r y

o f

H o n e y B a k e d

A letter from our President

H a m®

I

t was over forty years ago that my grandfather developed the sweet, crispy

In 1946, Harry Hoenselaar patented his ingenious

glazing and spiral slicing that made his HoneyBaked Ham so unique, giving birth

invention that enabled hams to be spiral-sliced —an

to what has become a rich tradition at holidays and family celebrations. Along

efficient, unique way to prepare quality ham for serving.

the way, The HoneyBaked Ham Company® has broadened its selection with the

He then set out to create the most flavorful, delicious HoneyBaked Turkey Breast and other quality meats, as well as homestyle

hams possible, inventing a new glazing process that

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side dishes and desserts—partnering with our customers to provide

added a sweet, crispy coating which retained the memorable meals the year ‘round.

moisture of the ham. The HoneyBaked Ham Co. and CaféTM* capitalizes on this

Eleven years later, in Detroit, Michigan, Harry opened the original HoneyBaked Ham Co.® store, which is still in operation today.The response was so great that, at holiday time, local radio stations gave special traffic reports for the streets near the store.

quality image we’ve built with consumers—offering delicious HoneyBaked products for family celebrations and gift-giving,

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preparing box lunches and platters for businesses, and providing

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a comfortable environment for special lunches right there at the café. We’re inviting those who share our vision to explore the

Today, the HoneyBaked Ham Co. is one of the nation’s

benefits of a very special opportunity: to go into business with a

most sophisticated food companies —with an extensive

brand consumers know and love. To delight customers with an innovative

and varied national distribution network dedicated to

concept that combines multiple sources for potential revenue. And to benefit from

Harry Hoenselaar’s tradition of innovation and quality.

the systems, training and support of a dedicated franchise company. We’re proud of the growing family of franchise owners who have joined with us to build a stronger brand and a promising future. If you’ve ever dreamed of owning a quality business designed for quality people, this opportunity may be right for you, too.

Best regards,

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Linda van Rees, CEO *“The HoneyBaked Ham Co. and Café” is a trademark of The HoneyBaked Ham Co.®


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The “Café” segment of The HoneyBaked Ham Co. & Café™ makes it part of the new trend to “fast casual” restaurants— today’s fastest growing foodservice concept.The trade journal Restaurants & Institutions says that time-pressed restaurant-goers are seeking “more for less; an experience high on flavor and atmosphere but low on time and cost.” Industry experts estimate an annual sales growth of 15% to 20% for this category over the next four to five years.1 1

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A letter from our President

I

t was over forty years ago that my grandfather developed the sweet, crispy glazing and spiral slicing that made his HoneyBaked Ham so unique, giving birth

Restaurants & Institutions, February 1, 2003

to what has become a rich tradition at holidays and family celebrations. Along the way, The HoneyBaked Ham Company® has broadened its selection with the HoneyBaked Turkey Breast and other quality meats, as well as homestyle side dishes and desserts—partnering with our customers to provide memorable meals the year ‘round. The HoneyBaked Ham Co. and CaféTM* capitalizes on this

quality image we’ve built with consumers—offering delicious HoneyBaked products for family celebrations and gift-giving,

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preparing box lunches and platters for businesses, and providing

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a comfortable environment for special lunches right there at the café. We’re inviting those who share our vision to explore the benefits of a very special opportunity: to go into business with a brand consumers know and love. To delight customers with an innovative concept that combines multiple sources for potential revenue. And to benefit from the systems, training and support of a dedicated franchise company. We’re proud of the growing family of franchise owners who have joined with us to build a stronger brand and a promising future. If you’ve ever dreamed of owning a quality business designed for quality people, this opportunity may be right for you, too.

Best regards,

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Linda van Rees, CEO *“The HoneyBaked Ham Co. and Café” is a trademark of The HoneyBaked Ham Co.®


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The power of the HoneyBaked Ham Brand. ®

W

hen evaluating franchise opportuni-

HoneyBaked is one of the nation’s

HoneyBaked brand has been

ties, you need to consider all the

most recognized and respected

extended to other gourmet-quality

key elements. The basic appeal of

brands. The name has become syn-

foods—meats, side dishes and

the products. The size of the potential

onymous with the delicious, sweetly

desserts that are equally suited for

customer base. The support provided

glazed ham that’s considered the

special occasions and everyday

by the franchising organization. And,

world’s finest and which has become

meals—each offering an additional

most important, the power of the

a tradition—enhancing family holiday

opportunity to delight your customers.

brand behind the products you will be offering.

gatherings and special occasions for decades. The popularity of these delicious

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As a The HoneyBaked Ham Co. and CaféTM franchise owner, you’ll be associating yourself with the category

hams led to a national network that

leader whose brand has already

includes over 330 company and

earned a special place in the hearts

franchised stores, catalog and

of your prospective customers...a

Internet sales, and seasonal sales

brand that speaks for itself. And this

locations to meet the special holiday

unique brand recognition and loyalty

demand. And the magic of the

will give you a “head start” in building

FPO 10 a solid base of customers in the market you serve.

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Four quality businesses. One great opportunity. Multiple potential revenue centers create powerful cross-promotional and sales opportunities throughout the year.

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Holidays & Special Occasions For over forty years, we’ve helped host-

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Business Catering For everyday employee lunches, company

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Corporate and Personal Gifting A gift of a HoneyBaked Ham or Turkey Breast

A Welcome Place for a Special Meal The HoneyBaked Ham Co. & Café provides a

esses make celebrations more enjoyable for

parties and special occasions, you can meet

is always a great compliment to the person

comfortable, contemporary setting and a well-

their families and guests as well as themselves.

their needs with made-to-order sandwiches, a

receiving the gift. The HoneyBaked Ham and

crafted menu that gives your customers a

The HoneyBaked Ham Co. & Café offers

wide variety of boxed lunches and, for meetings

Café will become the headquarters in your

welcome change from the ordinary. You'll feature

our unequaled selection of quality meats—

of any size, “Buffets to Go”—an assortment of

market for purchasing our signature products

our classic sandwiches with HoneyBaked meats

The HoneyBaked Ham, the HoneyBaked Turkey

our delicious menu items presented on serving

for corporate and personal gifting. You can also

plus signature sandwiches to round out the selec-

Breast, the Tender and Moist Whole Turkey and

platters. Employees and their guests will

provide personalized certificates for gifts and

tion. All are made-to-order on fresh bread and

Barbecued Pork specialties—plus, an array of

appreciate the variety and quality you offer

employee recognition programs...another way

topped with a special mustard or sauce. Adding

homestyle side dishes and desserts that create

and keep coming back for more.

to make people feel very special.

to the experience is a delectable variety of salads,

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an unforgettable meal that's easy to serve.

soups, side dishes and desserts—a delicious lunch they can’t find anywhere else.

HON EY B A K E D H A M

®


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picture of customer being waited on

Ongoing Operational Support • Field visits from The HoneyBaked Ham Co. and

food preparation training shot here

Café representatives • Phone access to experts in each functional area • Ongoing consultation on management and sales TM

• Ongoing consultation on staffing and operational issues

A strong foundation for solid growth

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• Development of new products and procedures • Business catering program development and training

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• Seasonal business gifting training

Proprietary Programs

Ongoing Promotional Support

• Use of trademark/trade names

• Grand opening materials, strategy and assistance

• Use of proprietary recipes and procedures

• The HoneyBaked Ham Co. and Café marketing manual

• Customized management software

• In-store P.O.P. promotions

• Use of confidential operations manual and systems

• Access to library of advertising and promotion graphics

• Protected territory

• Ongoing marketing consultation and ideas

Getting Started

Quality Assurance and Purchasing Support

• Site selection criteria

• Vendor management support

• Lease negotiation support

• Established distribution techniques

• Off-the-shelf building designs and assistance

• Product enhancement and/or vendor sourcing

• Buildout/construction guidance

• Quality assurance programs

customer service training shot here

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• Access to established supplier network

Communications and Seminars Initial Training

• Timely management communciations

• Overall HoneyBaked Ham Co. and CaféTM

• Refresher training programs

management training

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• Front-of-the-house procedures: café and

• Systemwide meetings and conventions • Regional meetings and seminars

special occasions • Back-of-the-house procedures: food preparation • Marketing, merchandising and customer service training

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Are you ready for growth? The HoneyBaked Ham Co. and CaféTM concept was developed with the same painstaking attention to detail, research and refinement that characterizes everything we do. It’s designed to provide our loyal customers with a variety of ways to enjoy the HoneyBaked products they love, while providing each franchise owner with the resources and support to enable them to take full advantage of the multiple revenue potential the franchise provides. If you are looking for a solid business opportunity that you can grow with, consider the advantages of The HoneyBaked Ham Co. and Café franchise opportunity: • A brand consumers know and love • Quality products with wide appeal • An upscale, café concept in step with the times • A streamlined, efficient operational system • Year-round potential for special occasion, catering, gifting and café sales • A comprehensive training program • The ongoing support of a dedicated franchise company If you’d like to learn more about growth opportunities with

FPO 22 The HoneyBaked Ham Co. and Café franchise program, please fill out the Confidential Information Request form enclosed and fax or mail it today. In the meantime, if you have any questions, please feel free to give us a call. TM

We look forward to speaking with you... and possibly growing with you...soon!

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HoneyBaked Ham (foodservice/retail)