ATIR Natural Nail Clinic (personal services)

Atir

n a t u r a l nail care clinic

Atir Enterprises, Inc. 1303 Jamestown Road Unit 101 Williamsburg, VA 23185

TM

Atir

n a t u r a l nail care clinic

TM

Franchise Opportunity

Phone: 757-258-0696 Fax: 757-258-8999 info@atirenterprises.com www.atirenterprises.com

Bridging the gap between health and beauty.

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York and/or respective filing states. Such filing does not constitute approval by the Department of Law or any other state agency.

Welcome to Atir Natural Nail Clinic!

Bridging the gap between health and beauty.

Atir

n a t u r a l nail care clinic

I am pleased to present you with a great opportunity — not just to own your own business, but to revolutionize nail and hand care for clients in your community.

I began wearing acrylic nails in 1982 and wore them for over six years.

Over time, I found that my natural nails were damaged and had seriously deteriorated. In desperation, I sought professional help but to my disappointment all the nail care industry had to offer was more cover-ups and not a maintenance-cure. Manicures were simply viewed as a pamper session, or worse, used to hide underlying nail problems that needed to be cared for. What if we only washed our hair or brushed our teeth on special occasions? We have daily care regimens for other parts of our body, so why was it acceptable to not be concerned with those parts of our body that are used most often?

I began my own research studying the anatomy of the nail and the healthiest way to address my own nail care problems. I discovered a lot of marketed products that promised stronger, healthier nails but none of them delivered significant results and ultimately, I learned that a balanced diet and proper skin conditioning are the true keys to healthy hands and nails. I learned to bridge the gap between health and beauty. In addition, I fine-tuned different techniques that aided in my rehabilitation process creating what is now Atir Natural Nail Care Clinic’s own 4-Part Program.

I opened my first natural nail care clinic in Roanoke, Virginia in 1989 and right away the concept caught on. My clientele was increasing rapidly and so was the demand for more natural nail care clinics.

After 11 years of owning and operating my own clinic, I knew it was time to share my knowledge and the joy that the business had brought to my own life and the lives of my loyal customers. We have been consultants and trainers for dozens of operating clinics that are challenging the nail care industry to provide higher standards of operation.

Now, I am pleased to offer Atir Natural Nail Care Clinic franchises to qualified individuals. I’ll help you get started and give you the tools designed to keep your business running smoothly. By using a combination of the finest skin and nail products available in the world and the skill technique and trade secrets I have learned over the years, you'll be able to design customized programs for all your clients and become a nail care specialist to the world. And the best thing is, you’ll be able to do all this as you operate your very own business!

Please review the information in this brochure and then contact us to discuss the details of owning your own Atir Natural Nail Clinic franchise.

I very much look forward to hearing from you soon!

Warmly,

TM

Rita Gregory President & Founder Atir Enterprises, Inc.

Our own 4-Part Program that revolutionizes nail and hand care treatment.

A Business That Bridges the Gap Between Health and Beauty The Trends NAILS Magazine’s Fact Book lists natural nail care as one of the fastest growing categories in the nail care industry. Models, actresses, and women everywhere today are sporting short, well-groomed nails. And DSN Retailing Today (February 9, 2004) confirms that “modern women seem to favor natural-looking nails. This beauty trend paints a troublesome picture for certain categories, namely artificial nails.”

Nails do not have to be long to be beautiful, just healthy and well-groomed.

A list of some of the Benefits

The Health Factors

of owning an Atir Natural Nail Care Clinic franchise

Hospitals & food industries have begun to discourage and even ban artificial nails for health reasons, since a direct link was discovered between artificial fingernails and the transmission of bacteria. Studies show that even vigorous scrubbing doesn’t kill all germs underneath acrylic nails.

History and Experience - You will share in the benefits of our founder’s more than 16 years of research and development efforts. This experience level is invaluable, whether you are a beginner or a nail care “pro.”

Why Atir Natural Nail Care?

To provide a daily care program for hands and nails that will prevent breaking, splitting & peeling, ridging, and dry, cracked cuticles.

Because there is a higher risk of contamination with artificial nails.

The Atir Natural Nail Care System offers you many advantages as a franchisee to help you reach an untapped market.

Complete Training - You will receive comprehensive training in a revolutionary process and learn the latest techniques (and secrets) for today’s natural nail care.

Thousands of Satisfied Clients - You, too, will be able to provide the answer customers in your area are seeking, just as we have. Over the years, thousands of clients throughout the U.S. have been successfully treated with our customized hand and nail care programs, a form of service and care that is truly addicting!

An established concept with its own systematized nail care program Complete business operations guidelines, including a thorough training program A true business opportunity that sets itself apart from other nail salons and leverages the trends away from acrylic nails and toward natural hand and nail care Meets a need in your local market and helps you create loyal and satisfied clients Efficient operations that help you to maximize client volume through stand-up manicure stations and streamlined work techniques

The Atir Natural Nail Care Clinic 4-Part Program We believe that the detailed techniques of our 4-Part Program and our work station configurations are the backbone of our concept.

These practices and techniques allow us to educate and service a high volume of clientele without sacrificing attention to detail. As a result, we deliver an impressive level of performance and satisfaction.

A prescription for

healthy & beautiful nails

Part 1 is to moisturize the skin Part 2 is to perform maintenance and cure

The Atir Natural Nail Care Clinic concept provides a totally different approach to manicure services. We do not believe that a manicure is simply an emery board and a bottle of polish, reserved only for special occasions. We offer a total hand and nail care program, that goes beyond covering up existing problems. We believe that artificial nails not only mask problems, but damage nails. Our goal is to help our clients achieve 10 healthy beautiful nails the natural way.

The Atir Natural Nail Care Clinic's goal is to treat each client with respect while providing superior services in a relaxing and enjoyable environment. We help our clients achieve a new relationship with their hands by introducing them to the benefits of our exclusive program. We offer consultations and design health programs for individual nail types and

symptoms. Our technicians are well trained specialists in the field of natural nail care who have pledged to uphold our philosophy: Let our helping hands help your hands.

Part 3 is to protect the nail plate without damaging it Part 4 is to make the nails beautiful

Atir Natural Nail Care Clinics can be located in mini malls, hospitals, spas, and free-standing facilities. Location space sizes average 1,500 square feet.

The Atir Natural Nail Care client base encompasses all genders and all ages.

We believe hand and nail care should be taught at an early age and adopted as a regular hygiene regimen.

Atir Natural Nail Care Clinics use an exclusive European product line of nail care products that are healing and hydrating, for the protection and beauty of hands and nails.

Atir

n a t u r a l nail care clinic

TM

We do not believe that a manicure is simply an emery board and a bottle of polish, reserved only for special occasions.

Testimonials from clinics to whom Rita Gregory has provided training and consulting services

“Dear Rita…

You are like a fountain of knowledge for the natural nail industry and so ready and willing to share it all.”

— Julie Campbell Owner/Operator Naples, FL “Dear Rita…

Your concepts, the products, tools, techniques, and the unique delivery style fills a well needed niche in proper hand and nail care.”

— S.M. Tumulty Owner/Operator Columbia, MO

Franchisee Support We’ll support you every step of the way, by providing you with: Complete business guidance that includes business development checklists and advice on: Equipment ordering Obtaining a business plan Financing Site selection and lease negotiation

Start-up support services, for: Design and construction of your location Grand opening Initial support and training at our headquarters as well as on-site training at your location Ongoing operational and client-service assistance, including: A comprehensive confidential operations manual Field visits and phone support Training aids and videos Booking guidelines Help with seasonal ordering

“Dear Rita…

From the very first time I walked into your Clinic I was impressed with your unique concept, the professionalism of your staff, the impeccably clean surroundings… It was not long after my first visit that we began a dialogue about the potential business opportunities in natural nail care. You guided me through the process every step of the way… my transition to owner/operator of my very own Clinic went very smoothly.”

— Nicole Waymire Owner/Operator Kiln Creek, VA

Atir

n a t u r a l nail care clinic

Rita Gregory Owner/Operator TM

Bridging the gap between health & beauty.

Phone: 757-258-0696 Fax: 757-258-8999 www.atirenterprises.com E-mail: info@atirenterprises.com

Want to get your hands on a truly extraordinary business opportunity?

To receive more information on our franchise program, simply complete and return the Confidential Information Form provided at the back of this brochure, and we’ll contact you.

Thank you for reviewing this opportunity. Together we will challenge the nail industry to set higher standards of operations.

Atir

n a t u r a l nail care clinic

TM

Atir Enterprises, Inc. 1303 Jamestown Road Unit 101 Williamsburg, VA 23185