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the business of international events

IRELAND Home of Can a “Return to Halloween: Normal” Happen in 2021? Stay in Your Lane: The Route Between Order and Chaos Fighting Festival Fatigue

the business of international events

IRELAND Home of Halloween Stay in Your Lane: The Route Between Order and Chaos Fighting Festival Fatigue

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Publisher & Editor Steven Wood Schmader, CFEE, President & CEO

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Assistant Editor Nia Hovde, CFEE, Vice President

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Director of Marketing & Communications

celebration.

Advertising Carrie Ring, CFEE, Director of Partnerships & Programs Art Director Craig Sarton, Creative Director Contributing Writers Robert Baird, ChatGPT, Bruce L. Erley, APR, CFEE, Shelly Evan, Joe Goldblatt, Jessica Hodges, Jen Marhenke, Paul Mockler, Rebecca Okamoto, Danielle Pearson, Robert Wilson, Kate Zabriskie Photography Fáilte Ireland, Shelly Ezanno, Danielle Pearson, Judy Barnard, Carrie Ring, Scott Schmader, Steve Schmader

For association or publication information: IFEA World Headquarters 10400 Overland Rd. #356 Boise, ID 83709, U.S.A. +1.208.433.0950 Fax +1.208.433.9812 With respect to interactions with members/customers or those applying to be members/customers, the IFEA will not cause or allow conditions, procedures, or decisions which are unsafe, undignified, unnecessarily intrusive, or which fail to provide appropriate confidentiality or privacy. If you believe that you have not been accorded a reasonable interpretation of your rights under this policy, please contact the IFEA office at +1-208-433-0950 ext. 8180.

IFEA’s ie: the business of international events

Winter 2026

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Why Sustainability Matters: Meeting the Expectations of Consumers, Sponsors & Communities

TaKeyia Dickens, CFEE Community Curator and Community Partnerships Specialist Lady T the Connector Washington, D.C.

Bruce Erley, APR, CFEE Founder & Principal IFEA World Board Member Creative Strategies Group Denver, CO

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Jen Marhenke Sustainability Program Manager Rico Solutions Fort Myers, FL

Show Up, Stand Out, Stay Connected: Networking Strategies that Build Authentic Relationships

Playbook for Your Organization’s Future: Succession Planning

Event Statistics - A Look at the Festivals & Events Industry in 2025, As You Prepare for 2026

From Gate to Great: Ticketing Trends for Today’s Live Events

The Evolution of a City - Event Partnership: Coachella and Indio, California

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Gail Alofsin President & Founder of Leadership at ALL Levels Associate Director of Corporate Partnerships at the University of Rhode Island Newport, RI

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Jim Curtis, CFEE Community Services Manager City of Indio, California Indio, CA

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the business of international events

F E AT U R E S

IRELAND Home of Halloween Stay in Your Lane: The Route Between Order and Chaos Fighting Festival Fatigue

On the Cover: 2025, Macnas Halloween Parade, Galway City. Learn more in this issue’s cover story: Ireland Home of Halloween: Transforming Ancient Heritage into a World-Class Tourism Proposition, by Paul Mockler on page 30.

DEPARTMENTS

18 32

10 IFEA President’s Letter 14 IFEA World Board 16 IFEA Foundation Board 50 Built to Last

56 The Sponsor Doc 62 2026 World Festival & Events Cities Winners

66 What Does ChatGPT Have to Say? 78 The Un-Comfort Zone

Step Forward Thank You For an Incredible 71st Annual IFEA Convention & Expo! Ireland Home of Halloween: Transforming Ancient Heritage into a World-Class Tourism Proposition By Paul Mockler It Takes a Village to Light a Tree By Danielle Pearson Watch Out for That Rock Biases That Sabotage Your Thinking—and How to Outsmart Them By Kate Zabriskie

88 2026 Hall of Fame Stephen M. King, MA, CFEE

Fighting Festival Fatigue By Professor Joe Goldblatt

90 From URL to IRL

Stay in Your Lane: The Route Between Order and Chaos Before the Crowd Arrives, Make a Clear Path for What Could By Shelly Evan

How to Tap Your Innovation Pipeline When Your Organization is Tapped Out By Rebecca Okamoto

96 2026 Volunteer of the Year Terry Madigan 98 Festivals Without Borders 102 2026 Pinnacle Award Winners 110 Marketplace Winter 2026, Volume 37, Issue 4 “ie” is published quarterly by the International Festivals & Events Association, 10400 Overland Rd. #356, Boise, ID 83706, USA. Permission to quote from material herein is granted provided proper credit is given to IFEA.

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IFEA PRESIDENT’S LETTER

BY STEVEN WOOD SCHMADER, CFEE

STEP FORWARD... WITH JOY,

U N LIM ITE D POSSIBILITIES, AN D PU R E IMAG INATION We have received a number of requests to share my opening comments from our recent IFEA 71st Annual Convention & Expo presented by atVenu in Tucson, Arizona (October 5th-7th, 2026). As we Step Forward into the future, together, as individuals; organizations; and an incredibly important global industry; I am pleased to share them with you below: Good morning! And welcome to the 71st Annual IFEA Convention and Expo! OK, how many of you remember the Rankin-Bass Christmas Classic song, ‘Put One Foot in Front of the Other’, from ‘Santa Claus is Comin’ to Town,’ where a young Santa Claus teaches the Winter Warlock how to change and step forward with a positive holiday spirit? As we were researching music with a ‘Step Forward’ theme, that came up, and it brought me some joy. A memory; a childhood moment; a smile; hidden away somewhere in my brain cells that I hadn’t thought about for decades. As it did again this morning. And because it is that joy; the palette of unlimited possibilities within each of us and our events; and the pure imagination referenced in our opening video, that we hope to refocus on and remind us all of as we step forward together into the future, I thought it was a fun way to start. 10

Last year, as we celebrated the 70th Anniversary of the IFEA, we shared that special milestone with industry icon Disneyland. And I realized, as we both looked forward to our next 70 years, that we shared an additional similarity, as so many others in our industry do, as well: the shared focus of determining what the future holds, and what our next chapters may need to look like. Protecting the legacies that we have created, while building new foundations and traditions that will be equally cherished and impactful in the decades ahead. On the opening day of Disneyland, Walt Disney addressed those attending and said, “Disneyland (like our own industry) will never be complete, as long as there is imagination left in the world.” And to his internal team of imagineers and staff, he reiterated that, “The secret to our success will be to ‘keep (stepping and) moving forward,” and they have proven the truth of that hypothesis. Not by morphing into

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something totally different every year, but by raising the creative bar of who they are; what they are best at and have always been; to each and all of their stakeholders, who remain intensely loyal; and to all of us, who continue to look to the examples that they continue to set. As current Disney CEO Josh D’Amaro concluded Disneyland’s official 70th Anniversary celebration earlier this year, he started his look forward with a valuable look back (something we can all benefit from doing), sharing with his employees around the world his recollection of visiting Disneyland as a child: “More than 40 years ago, my family took me to Disneyland for the first time. One of the first attractions we rode was Peter Pan’s Flight, inspired by the animated film so many families already knew and loved,” D’Amaro wrote. “It was joy. It was family. And it was Disney.” he added, “I have thought about that moment many times because it captures something essential about this company. At its best, Disney creates stories, characters, and experiences that people connect with deeply and carry with them for a lifetime.” Warranting the question, who are we, and our events, and our communities, when we are at our best? What are the essential core values and takeaways that will/should continue to drive us forward? Core values that we should protect at all costs. Because, while always continuing to embrace and welcome new creativity, new possibilities, and new capabilities, within that core value definition lies the foundation that should guide all of our next steps forward. Don’t ever forget what/who lies at the core of your success; or the ‘why’. Why were your events created in the first place?

Each year, as we plan and prepare for our IFEA Convention & Expo, much of my days are filled with conversations and communications with a plethora of industry professionals (and friends) around the world...speakers; sponsors; vendors; board members; association partners; host cities; award entrants, recipients, and judges; attendees; student volunteers; global affiliate representatives; and many more, often including IFEA ‘alumni’, who still feel the warmth and bonds of their IFEA ‘family’. It is a chance for us to plan and to catch up. To talk about life and the current stateof-affairs in each of our respective worlds. To share our successes; our challenges; our opportunities; and our memories of so many good friends and good times. So many great and talented people, each with their own remarkable circle of influence – local and global - who have touched (and continue to touch) so many others, across the planet, throughout their careers. Who have used (and continue to use) their influence and creativity to make our industry and world a better place. And who, most importantly, have chosen to share both their successes and their mistakes, along the journey, with their peers and friends. And while our conversations covered many of the successes and challenges that will continue to be topics here at this convention, when asked to focus on advice for stepping forward, the list was - not surprisingly – more thoughtful. The first being, before taking any steps forward, was to take time to stop and remember what drew you to this business in the first place. Maybe it was the people we get to work with; the people we touch (often unknown to us); the impact we have (also often unknown to us); or the lasting memories that we create. The joy of producing life’s highlights and milestones, that most people save up their time and resources to enjoy as a special treat and cherish for a lifetime. I have found – in our industry and others – that the further ‘up the ladder’ we climb, the further we get away from the magic and the joy that we began with. With every phone call, and text, and email, and challenge DuJour, it is easy to get buried underneath the ‘must do’s’ and get further away from the ‘want to do’s’. If we can succeed at one thing during our time together this week, it will be to remind all of us of the power of our events and our global industry to touch lives (including our own) and change the world, often well beyond our own visions and

imagination; and to personally recapture and remember the passion, the energy, the fun, the inspiration, and the joy, that lies at the core of who we are. While you are here…this morning and throughout the convention…I encourage you to stop and remember, to talk with your peers, about what drew you to this industry in the first place. I led a class at our Event Management School, where I started by asking everyone what events they remember (throughout their lifetimes; not just professionally) and why? Then we talked about how to replicate that, for themselves and others. And I ask you to do the same. To remember your best event and event experiences. To remember the magic that has fueled and inspired us throughout our careers – the faces of the children along a parade route; the remarkable dedication of legions of volunteers to our visions; an unsolicited, shared memory by someone of how an event you were responsible for touched their families or lives; hot-air balloons and orchestral scores against a morning sunrise sky; generations of friends and families sharing a blanket to enjoy a spectacular fireworks display; the excitement…and a little fear…the first time you recognized that a crowd of thousands had gathered specifically to enjoy what you had worked for months to create; and knowing that the event you created reflected your community (to visitors and residents, alike) at its best. Remember and recapture that. Another reminder that stood out to me is to remember who you (and your peers) are, and the legacies that you have built for so many years, and decades, and even centuries, in some cases. Not in a non-humble way, but individually and collectively, directly and indirectly, all of you and your global professional friends and peers, play a critical and positive role in bringing and holding our communities, cities, countries, and the world together. Together, you have helped to celebrate so many local, national, and global milestones; created so many memorable events, that have touched the lives of virtually every person on the planet in some way; and strengthened so many communities, while changing the world for the better. This year provided an especially large constellation of major events, including the Milano-Cortina (Italy) Winter Olympic Games; the FIFA world cup; America’s Semiquincentennial; the tall ships of Sail4th 250; the Route 66 Centennial; the NFL draft; the 100th anniversaries of the Macy’s Thanksgiving Day Parade; Winter 2026

America’s Thanksgiving Day Parade in Detroit; and the National Cherry Festival, in Traverse City, Michigan; and many, many more, together with the normal annual roster of spectacular global and local events that bring us all together. While often lost in the planning and details of putting our events together, I believe that our singular and cumulative impact represents the most positive force on the planet to help lower barriers, increase understanding and appreciation, and bond the diverse and changing populations of our world together moving forward. And your creativity and pure imagination continues to inspire, to provide hope, to entertain, and to create lasting moments of joy and wonder. Individually and collectively, you are a positive reflection of our world. And the creativity and imagination that got us here, is only just beginning. And while you are stepping forward, Stop to ‘Play’: remember the fun of pure imagination and take time to create something new, that you are a direct part of. To offset the gap we have sometimes created between the ‘must-do’s’ and ‘want-to-do’s’, on our schedules, I encourage everyone to keep a hand in the pure fun and imagination of creating your events. Play a direct role in the creativity and production; spend some time with your staff, and volunteers, and committees, (your ‘tribes,’ as television, entertainment, and Disney legend Dick Van Dyke calls them in his book “100 Rules for Living to 100”) not only imagining new possibilities, but being a part of pulling them off; not just managing them; or signing off on a budget or risk management plan. And challenge yourself to get away from the ‘professional and automated’ templates that you may have unintentionally created (to streamline workloads), that can often remove the original creativity, joy, and ‘why’ that was the spark of all events in their beginnings. Choose to ‘Step Forward’ every day, with a little fun. Whether it is a small step, or a giant leap, step forward with one new idea (it can be porta-potty art or a new ticketing system); one new and fun sponsorship activation; one new decoration element; one new volunteer reward; one new event component; one new merchandise item that might send revenues soaring; one new improvement to make your event truly accessible by everyone; one new, unexpected piece of creativity that will bring your attendees joy and that one special moment that they will remember and talk about for years to come. Take time to ‘play’ again.

IFEA’s ie: the business of international events

And as you step forward, remember to be authentic in who you are. Disney CEO Josh D’Amaro further shared with his employees that, “Our next chapter “comes at a moment when the world is changing faster than ever, (and) while that can feel daunting at times, it is also exciting.” Similarly, the challenges of the changing and evolving world around us can sometimes hide, or blur, the returns and joy that our efforts and events bring to those we are fortunate enough to touch. The memories and inspiration – as treasured for a lifetime by a young D’Amaro from his early visits to Disneyland – that we and our events work to provide to so many others; that will be carried with them for a lifetime; when that positivity, creativity, and bonding are so needed in our world today. Unfortunately, there are things happening in our world, and country, and cities, today, that are not reflective of who we are when we are at our best. As we step forward into the future, while navigating the hurdles and calling upon all of our respective leadership and management skills to do so, I encourage us all not to let outside sources, or events, or challenges, change or sway who you / we, your organizations, and your communities are, when you are at your individual and collective best. We are an industry that holds our world together, celebrating our differences, and welcoming everyone. Let’s never forget that. As Navajo Spiritual Leader Larry Redhouse so clearly reminded us all of this morning, it seems fitting to acknowledge our own ‘Mitakuye Oyasin’ (Mee-tah-koo-yay Oh-yah-seen). We are an industry that does, indeed, seem meant to exist interconnected and in harmony with the world around us. The events that our industry produces are a direct reflection of the heart, the soul, and the spirit of those we exist for and the places we call home. I like the concept that nothing can exist (or thrive) in isolation...communities, festivals, or people. And the IFEA, and all of you, and our global industry peers are similarly interconnected. As I watched the Winter Olympic Games Opening Ceremonies in February, the creativity and hope for the future genes within me were reignited (congratulations to BWS out of Milan, Italy, who produced the ceremony, and also - under the guidance of past IFEA World Board Chair and 2019 IFEA Hall of Fame inductee, Tom Bisignano - produced the FIFA opening ceremonies, as well) and I was reminded again of the passion, and energy, and joy, 12

of what we all get to do, every day, with the support of the IFEA global network, and our friends around the world, by our side. IOC president Kirsty Coventry drew upon an African word during her remarks at the Olympic opening: “Ubuntu”, which means “I am, because we are,” reinforcing the message that we are all stronger together, and that we all rise when we support one another. Like the Olympic spirit, that is also the spirit of the IFEA. When we step forward together, we are better. Have confidence in your abilities and in the support base that you enjoy through the IFEA and your professional peers around the world. Abilities and experience that you have worked hard to earn and develop, and a global network of peers who are there to help all of us get though even the greatest of challenges. And, finally, as you step forward, an important reminder to ‘pay it forward’. We have a number of young professional and student leaders who have joined us here for our convention. Student volunteers from Kansas State University; our IFEA Foundation Legacy Scholarship recipients; and those on your own staffs and teams that may have joined you. They are here to volunteer for us; to learn from all of you; to start building their own resumes, and bios, and stories. Students and leaders coming up through the ranks today (in an entirely different educational environment than many of us had available to us), who have chosen their path, hopefully, because we have made it a desired one to follow and offered our hand to help; as those we learned from did for us, and whose legacies we continue today. In 1973, when I was in high school, my marching band had the honor of performing in the Macy*s Thanksgiving Day Parade; coming from West Virginia, selling bottles of household cleaners to our friends and neighbors to raise the money for that experience of a lifetime. At the time, I had no idea that events were even a career choice; nor how those producing those events were indirectly impacting my future professional choices. In 1986 I had the pleasure of working on a performance by Up with People (the international musical show) for the opening of the 60th Annual Macy*s Parade, where I remember meeting for the first time and working with Jean McFaddin, then Executive Producer of the parade for 25 years (she was the true miracle on 34th street) and an icon in our industry to this day. It was a career resume highlight for me (and still is)! I’m pretty sure I was

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playing at a higher level than my experience justified, but I was too inexperienced to be scared and Jean never showed anything but full faith and confidence. In 1995, now IFEA friend Jean arranged for a Macy*s Thanksgiving Day Parade ‘star’ balloon to fly in my own Boise River Festival ‘River Giants Parade,’ saluting our 5th anniversary and our role as the largest giant inflatables parade west of the Mississippi. In 2005, as we expanded the ‘I’ in the ‘IFEA,’ I was with the Chinese Minister of Culture, at the base of the great wall of China, leading the first ever IFEA event leadership delegation to that country, with Jean McFaddin (and others among you) by my side. And today, although Jean passed away in 2018, she is still here in spirit and lessons taught to so many of us. And I do my very best, every day, to carry the torch of her legacy forward. You can be someone’s Jean McFaddin. By sharing what we have been taught, and what we have learned, along our own journeys, these new young leaders will hopefully continue to do so with the generations who will follow them, passing like a torch through our industry, our communities, and our world, that will continue to burn bright. If we can pass along the gift of imagination, of creativity, of possibility, and encouragement, that will be one of the greatest steps forward that we can take for our global industry. Walt Disney (I go to him a lot for inspiration) was also quoted as saying, “For those of us who may no longer be as young in age, let’s commit ourselves to staying young enough in spirit never to fear failure; young enough to take a chance and march in the parade.” I hope you all return home with the gift of joy; renewed inspiration for your events; unlimited creativity, possibilities, and pure imagination to last a lifetime; and still excited to ‘march in the parade.’ Together with the IFEA boards, staff, volunteers, and your global friends and peers, I welcome you to that first step forward...the 71st Annual IFEA Convention & Expo presented by atVenu. The future of festivals and events starts here. And if you are still wondering where to begin your journey, just ‘Put One Foot in Front of the Other.’ Wishing you all a very safe, happy, and healthy holiday season and a bright, hopeful, joyful, and magical year ahead!

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IFEA WORLD BOARD

BY VANESSA VAN DE PUTTE

MOVING FORWARD TOGETHER

WITH GRATITUDE AND PURPOSE

s another remarkable year comes to a close, I find myself reflecting on the people, partnerships, and shared experiences that continue to make the International Festivals & Events Association such an extraordinary global community. It has been an honor to serve as IFEA World Board Chair, and I am incredibly grateful for the opportunity to work alongside so many dedicated professionals who believe in the power of festivals and events to bring people together. This year has once again reminded us that our greatest strength lies in one another. Across the world, our members have continued to demonstrate creativity, resilience, and an unwavering commitment to their communities. Despite the challenges our industry continues to face, you have found new ways to inspire audiences, strengthen partnerships, and create meaningful experiences that leave lasting impressions. Our 71st Annual IFEA Convention & Expo, presented by atVenu, in Tucson, Arizona, was a wonderful reflection of that spirit. Guided by our theme, Step Forward, we came together to exchange ideas, celebrate achievements, renew friendships, and explore the opportunities ahead. From inspiring keynote presentations and valuable educational sessions to the recognition of our industry’s outstanding professionals and events through the IFEA Awards programs, the Convention reminded us why these opportunities to connect are so important. I was especially proud to see our global community come together in support of the IFEA Foundation, raising nearly $40,000 to help provide scholarships, education, and professional development opportunities. That generosity speaks volumes about the character of our industry and our shared commitment to investing in its future. My heartfelt congratulations and thanks go to IFEA President & CEO, Steve Schmader, CFEE and the entire IFEA team for another successful Convention and for their tireless work throughout the year. Your dedication to our members and to advancing our profession continues to make a meaningful difference around the world. I also want to express my deepest appreciation to my 14

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fellow IFEA World Board members. Thank you for your leadership, guidance, encouragement, and unwavering support throughout my time as Chair. Your willingness to share your experience, contribute new perspectives, and work together toward a common purpose has been invaluable. I am proud of what we have accomplished together and grateful for the friendships and partnerships we have strengthened along the way. As I prepare to pass the leadership of the World Board to David Eads of the Pasadena Tournament of Roses, I do so with tremendous confidence and excitement. David brings a wealth of industry experience, thoughtful leadership, and a genuine passion for the IFEA and the people it serves. I know he will continue to build upon the strong foundation of our association, and I look forward to supporting him as he takes on this important role. Looking ahead to 2027, I encourage each of us to carry forward the spirit of Step Forward. Continue sharing your knowledge, welcoming new voices, mentoring emerging professionals, and finding opportunities to strengthen the connections that make our industry so special. Every relationship we build and every idea we share helps create a stronger future for all of us. To our members, Board, volunteers, partners, and IFEA staff, thank you for making this year so memorable. Serving as your World Board Chair has been a privilege, and I will always treasure the experiences, friendships, and inspiration this journey has brought into my life. May the year ahead bring new opportunities, continued success, and countless reasons to celebrate together. With heartfelt gratitude and warmest wishes,

Vanessa Van de Putte

IFEA World Board Chair President & CEO DFEST® San Antonio, Texas

e h t o t u o Thank Y

2026 IFEA World Board of Directors

CHAIR 2025 - 2026 VANESSA VAN DE PUTTE DFEST ® San Antonio, TX

SECRETARY / CHAIR-ELECT DAVID EADS Pasadena Tournament of Roses Pasadena, CA

IFEA WORLD BOARD SECRETARY BILL O’TOOLE, CFEE Event Project Management System Pty., Ltd. Bondi Beach, NSW Australia

WARWICK HALL, CFEE IFEA WORLD BOARD GLOBAL OFFICER Safety Set Consulting Section 646 Taupo, New Zealand

RANDY DEWITZ, CFEE FANFARE ATTRACTIONS, LLC MINNEAPOLIS, MN

BRUCE ERLEY, APR, CFEE Creative Strategies Group Denver, CO

MATT GIBSON Kentucky Derby Festival Louisville, KY

NAN KRUSHINSKI, CFEE City of Port St. Lucie Port St. Lucie, FL

SAM LEMHENEY, CFEE Creative Event Solutions Philadelphia, PA

KELI O’NEILL WENZEL, CFEE O’Neill Events & Marketing Management Kansas City, MO

STEVE ROSENAUER, CFEE Fiesta San Antonio Commission San Antonio, TX

JESSICA KAMINSKAS Chair - IFEA Foundation Board of Directors The Parade Company Detroit, MI

STEVEN WOOD SCHMADER, CFEE IFEA World Boise, ID

The IFEA World Board of Directors is an elected, non-compensated body of industry professionals responsible for overseeing the successful operations of the IFEA. In addition to approving policy and direction, Board members serve as an active and involved industry leadership advisory source to the President & CEO. Members proactively support IFEA programs and visions through their input, use of their professional networks on behalf of the association, and personal participation in association programs and activities.

IFEA FOUNDATION BOARD

BY JESSICA KAMINSKAS

STEPPING FORWARD TOGETHER:

A YEAR OF GRATITUDE, GENEROSITY AND GROWTH

As I wrap up my year as Chair of the IFEA Foundation, I want to extend my heartfelt thanks to each of you for your generosity, dedication, and enthusiasm throughout the year. It has been an honor to serve as Chair during such an exciting time for the Foundation, and I am incredibly proud of what we have accomplished together. Our time in Tucson for the 71st IFEA Convention & Expo presented by atVenu was truly wonderful! From the connections we made to the memories we created, it was a fantastic reminder of what makes this industry so special. Most importantly, together we raised nearly $40,000 for the IFEA Foundation! This incredible achievement will help support scholarships, education, and opportunities for the next generation of event professionals. Every contribution, auction item, bid, and helping hand made a difference, and I am so grateful to everyone who helped make it happen. This year has reinforced my belief that when our industry comes together, amazing things happen. Thank you for embracing our Step Forward theme and for continuing to move the Foundation forward through your generosity, creativity, and commitment to the future of our profession. 16

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Winter 2026

As I pass the Chair role to Alex McNulty, CFEE of the Pasadena Tournament of Roses, I know the Foundation is in wonderful hands. I look forward to seeing Alex build on this momentum and lead us into another exciting year. Here’s to an amazing 2027 filled with new opportunities, continued growth, and even greater impact! Thank you for allowing me the privilege of serving as your Chair. I will always be grateful for the experience, the friendships, and the opportunity to give back to an industry that has given so much to me. With sincere appreciation and excitement for what’s ahead,

Jessica Kaminskas IFEA Foundation Board Chair Chief Operating Officer The Parade Company Detroit, Michigan

e h t o t u o hank Y

INTERNATIONAL FESTIVALS & EVENTS ASSOCIATION

2026 IFEA Foundation Board of Directors

IFEA FOUNDATION BOARD CHAIR JESSICA KAMINSKAS The Parade Company Detroit, MI

CHAIR-ELECT ALEX MCNULTY, CFEE Pasadena Tournament of Roses Pasadena, CA

IMMEDIATE PAST CHAIR KAT PAYE, CFEE National Cherry Festival Traverse City, MI

SECRETARY Central Michigan University Mount Pleasant, MI

DAVE BULLARD, CFEE FanFirst Events & Influence Fulton, NY

LUANN CHAPMAN The Gatts Group Grapevine, TX

CASSIE DISPENZA, CFEE Saffire Austin, TX

ZACH FISHER, CFEE Kentucky Derby Festival Louisville, KY

CARINA JIMENEZ, CFEE CITY OF MCALLEN MCALLEN, TX

DAVID KNUTSON City Of Santa Clarita Santa Clarita, CA

HAYDEN KRAMER, CFEE Town of Indian Trail Parks and Recreation Indian Trail, NC

COLLEEN MURPHY, CFEE Des Moines Arts Festival Des Moines, IA

DAVID OLIVARES, CFEE Kaliff Insurance San Antonio, TX

MAIRIN PETRONE, CFEE Pittsburgh Irish Festival Pittsburgh, PA

DAVID RAMIREZ, CFEE SDMRamirez San Antonio, TX

VANESSA VAN DE PUTTE Chair - IFEA World Board Of Directors DFEST ® San Antonio, TX

The IFEA Foundation Board of Directors is an elected, non-compensated body of industry professionals responsible for overseeing the successful operations of the IFEA Foundation. Members proactively work to raise and secure important funding that helps to support and protect the educational mission of IFEA World.

SARAH UMLAUF, CFEE Saint Louis Art Festival Saint Louis, MO

STEVEN WOOD SCHMADER, CFEE IFEA World Boise, ID

Presented by

THANK YOU FOR AN INCREDIBLE 71ST ANNUAL IFEA CONVENTION & EXPO!

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hat an incredible three days in Tucson! The IFEA’s 71st Annual Convention & Expo, presented by atVenu, brought festival and event professionals from around the world together at El Conquistador Tucson, A Hilton Resort, in Tucson, Arizona, Oct. 5-7, 2026, for three days of learning, networking, inspiration and celebration. With this year’s theme, “Step Forward,” we challenged ourselves to look ahead, embrace new opportunities and consider what comes next for our organizations, our communities and the festivals and events industry as a whole. Throughout the Convention, we learned from industry leaders, exchanged ideas with colleagues, explored new products and services, celebrated outstanding achievements and strengthened the professional relationships that make the IFEA community so valuable. The IFEA extends its sincere gratitude to atVenu, our presenting sponsor, and to every attendee, speaker, sponsor, exhibitor, volunteer and partner who helped make this year’s Convention possible. Your enthusiasm, generosity and willingness to share your knowledge and experiences are what make this annual gathering so special. We hope you returned home from Tucson with fresh ideas, valuable connections and a renewed commitment to the work you do every day. Whether you discovered a solution to a long-standing challenge, connected with a new industry colleague or found inspiration in someone else’s success, we hope your Convention experience has given you the confidence and motivation to take your next step forward. Thank you for being part of the 71st Annual IFEA Convention & Expo, presented by atVenu. We look forward to continuing the conversations, connections and momentum throughout the coming year!

RELIVE THE MOMENTS, CONNECTIONS AND CELEBRATIONS THAT HELPED US STEP FORWARD IN TUCSON! We Invested In Professional Development Through CFEE Certification Classes!

We Took the Next Step Forward Together!

This year’s Convention theme, “Step Forward,” served as a reminder that progress in our industry happens through the decisions, ideas and actions we take every day. Over three days, we explored the challenges and opportunities facing festivals and events, learned from the experiences of our colleagues and considered new approaches to creating successful, sustainable and meaningful events. From established industry leaders to emerging professionals, everyone brought valuable perspectives to the conversation. Together, we celebrated how far our industry has come while looking ahead to the opportunities still waiting to be explored.

In the days leading up to the Convention, festival and event professionals continued their professional development through the IFEA’s Certified Festival & Event Executive (CFEE) Certification Program, sponsored by Kaliff Insurance. These specialized classes provided participants with opportunities to strengthen their knowledge, exchange ideas and gain practical insights from experienced industry professionals. Covering essential areas of festival and event management, the CFEE program continues to help prepare professionals for the evolving demands of our industry. A special thank-you to our CFEE instructors for sharing their time, expertise and experiences, and to all of our students for their commitment to continuing their professional education. And thank you to Kaliff Insurance for its continued support of the CFEE Certification Program. Learn More About the CFEE Certification Program.

A special thank you to Atomic for providing the stage backdrop and helping create a polished, professional setting for our Convention’s presentations and programming! A special thank you to Elbsberg Studios and A/V Media for providing the audio/ visual services and technical support leading up to and throughout the IFEA Convention & Expo, helping bring our educational sessions, presentations, and overall event experience to life!

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We Were Thankful For Cindy Lerick’s Outstanding Leadership!

We Found Inspiration and Joy With Our Opening Keynote Speaker!

during this year’s Convention and celebrate the hard work and determination that brought them to this important milestone. Congratulations to our 2026 CFEE graduates, sponsored by Kaliff Insurance! • Jeffrey Baldwin, CFEE, Grapevine Convention & Visitors Bureau, TX • LuAnn Chapman Gatts, CFEE, The Gatts Group, TX • Alicia Gray, CFEE, City of Allen, TX • Danielle Pearson, CFEE, City of Delray Beach, FL • Frances Warner, CFEE, City of Buckeye, AZ • Amanda Weckbacher, CFEE, City of Temple, TX

A very special thank-you to Cindy Lerick, MA, CFEE, CED, for her exceptional leadership and dedication in managing the IFEA’s CFEE Certification Program! From coordinating classes and instructors to guiding students through their certification journey, Cindy’s expertise, encouragement and commitment to professional development are truly invaluable. She is an incredible mentor to our CFEE students, generously sharing her knowledge, experience and passion for the industry while helping them grow as professionals. Cindy, we are so grateful for the countless hours, care and enthusiasm you bring to this important program and for the lasting difference you make in the careers of our CFEE students! We Opened With a Celebration of Native American Traditions!

What better way to begin three days of inspiration than with a reminder of the importance of joy in our lives and work? Our opening keynote speaker, Ryan Campbell, set the tone for the Convention with his engaging presentation, “Joy Audit™: Your First Step Forward.” Through his personal experiences and thought-provoking insights, Ryan encouraged attendees to examine the role joy plays in their lives, their leadership and their approach to everyday challenges. For an industry dedicated to creating experiences that bring happiness, connection and meaning to others, his message offered a valuable opportunity to reflect on the importance of finding those same qualities in our own work. It was an inspiring way to begin the Convention and a fitting reminder that taking the next step forward begins with the perspective we bring to the journey. We Celebrated Our 2026 IFEA CFEE Graduates Sponsored by Kaliff Insurance!

We were honored to open this year’s Convention with a special performance by Larry Redhouse, Native American Spiritual Leader from the Diné (Navajo) Nation. His presentation brought a meaningful cultural element to our opening festivities, offering attendees an opportunity to experience and appreciate the rich traditions and heritage of the Diné people. It was a memorable way to begin three days of learning, inspiration and connection. A sincere thank you to Larry Redhouse for sharing his culture and traditions with the IFEA community. 20

Earning the Certified Festival & Event Executive designation represents a significant professional accomplishment, requiring dedication, education and a commitment to excellence in the festivals and events industry. We were proud to recognize the 2026 CFEE graduates

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We congratulate each graduate on this achievement and look forward to seeing the continued contributions they make to their organizations, communities and our industry. View All CFEE Graduates Here. We Honored Our 2026 IFEA Volunteer of the Year, Sponsored by SecurEvent Solutions!

Volunteers are essential to the success of festivals and events around the world, generously contributing their time, talents and enthusiasm to make extraordinary experiences possible. This year, we were proud to recognize Terry Madigan of the Pasadena Tournament of Roses as the 2026 IFEA Volunteer of the Year, sponsored by SecurEvent Solutions. Terry’s dedication and service reflect the extraordinary contributions volunteers make to the organizations and communities they support. His commitment is a wonderful example of the passion and generosity that help our industry thrive. Congratulations, Terry, and thank you for the difference you continue to make! See Page 96 in this magazine for more details. Learn More About the 2026 IFEA Volunteer of the Year Program.

We Recognized Our 2026 IFEA World Festival & Event City Award Recipients! Behind every successful festival or event is a community that recognizes the importance of bringing people together. Through the IFEA World Festival & Event City Award, we celebrated communities around the globe that have demonstrated an exceptional commitment to supporting festivals and events through leadership, partnerships, infrastructure and community engagement. These award recipients understand that festivals and events contribute to the cultural, social and economic vitality of their communities. Their achievements provide valuable examples of how collaboration and long-term vision can create environments where events and the communities they serve continue to flourish. Congratulations to our 2026 IFEA World Festival & Event City Award recipients! • Philadelphia, Pennsylvania, United States (View Video) • McAllen, Texas, United States (View Video) • Pattaya City, Chonburi, Thailand (View Video) • City of Port St. Lucie, Florida, United States (View Video) • Muju-Gun, Jeonbuk State, Republic of Korea (View Video) • Pittsburgh, Pennsylvania, United States (View Video) • Historic Kailua Village, Hawai’i, United States (View Video)

Congratulations to all our 2026 Pinnacle Award winners and a special round of applause to our 2026 Gold Grand Pinnacle winners.

We Welcomed Stephen King Into the IFEA Hall of Fame!

Budget: Under $50,000 Visit San Antonio - River Walk Calaverita Run Day of the Dead 5K San Antonio, TX, United States

One of the highlights of this year’s Convention was recognizing an industry leader whose career has made a lasting impact on festivals and events. We were honored to induct Stephen King, CFEE, of the Des Moines Arts Festival, into the 2026 IFEA Hall of Fame. Through his leadership, creativity and dedication to the profession, Stephen has helped advance the festivals and events industry while inspiring countless colleagues along the way. Congratulations, Stephen, and thank you for everything you have contributed to the IFEA community and our industry! See Page 88 in this magazine for more details. Learn More About the 2026 IFEA Hall of Fame Program. We Celebrated Excellence With the 2026 IFEA/Haas & Wilkerson Pinnacle Awards!

Budget: $50,000 to $500,000 McAllen Public Library South Texas Book Festival McAllen, TX, United States Budget: $500,000 to $1.5 Million Charlotte Center City Partners Charlotte SHOUT! Charlotte, NC, United States Budget: Over $1.5 Million CherryArts Cherry Creek Arts Festival Denver, CO, United States See Page 102 in this magazine for more details. All plaques and certificates not picked up onsite will be shipped to their winning organization shortly. A complete list of all of the 2026 IFEA/Haas & Wilkerson Pinnacle Award Winners can be found here. If you’d like to order duplicate plaques, you can do so here. We Couldn’t Have Done It Without Sydney!

See Page 62 in this magazine for more details. Learn More About the 2026 IFEA World Festival & Event City Award Recipients. Excellence took center stage once again as we celebrated the winners of the 2026 IFEA/Haas & Wilkerson Pinnacle Awards Competition! Now in its 31st year, the Pinnacle Awards continue to recognize outstanding achievements in festival and event marketing, sponsorship, operations, sustainability, programming and community engagement. A special thank-you to Haas & Wilkerson Insurance, our presenting sponsor, for its extraordinary commitment to recognizing excellence in the festivals and events industry. Your longstanding partnership has helped make the Pinnacle Awards one of the most respected recognition programs in our profession. Winter 2026

A very special thank-you to Sydney Lee, CFEE from IFEA Korea, for stepping up and taking on the enormous responsibility of managing all of our on-site Awards Production during this year’s Convention! With Nia Hovde recovering from a broken ankle and coordinating everything remotely from Boise, Sydney jumped right in, taking on additional responsibilities and ensuring that our award presentations ran smoothly. From managing the countless details behind the scenes to keeping everything organized and on track, Sydney’s

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dedication, flexibility and willingness to go above and beyond were absolutely invaluable. Sydney, we are incredibly grateful for your hard work, positive attitude and outstanding teamwork. Thank you for helping make this year’s awards celebrations such a success!

We Provided a Fantastic Incentive to Do Business With Our Vendors!

We Discovered Amazing New Products & Services at Our Sold-Out EXPO

The IFEA Expo was buzzing with activity throughout the Convention as attendees explored an impressive collection of products, services and solutions designed specifically for the festivals and events industry. From technology and ticketing solutions to event infrastructure, entertainment, equipment, marketing services and operational support, the Expo provided an opportunity to discover new resources, connect with industry suppliers and find solutions to challenges facing our events. And we’re thrilled to share that this year’s Expo was SOLD OUT! Thank you to our exhibitors for their continued support and commitment to the IFEA community, and to our attendees for taking the time to visit the booths, ask questions and explore new opportunities. Thank-you to Imperial Events Security Services and Degy Entertainment for their support of the Expo, helping make it a valuable and enjoyable experience for everyone. And thank you to Vozzi for keeping everyone connected with our onsite text communications, and to PromoKing for providing the stylish and practical convention totes that helped attendees carry all their materials throughout the week! Don’t forget that you can continue connecting with our exhibitors through the IFEA Virtual Trade Show! Interested in exhibiting at the 2027 IFEA Convention & Expo? Learn More.

Thanks to the IFEA Expo Incentive Program, attendees have even more reasons to turn the connections they made at the Expo into new business opportunities! For each attendee who does new business with an IFEA exhibitor, the IFEA will apply a $100 discount toward their 2027 Annual Convention & Expo registration, up to a maximum of $500 per organization. To qualify, each transaction must be valued at $100 or more and must represent new business, rather than purchases from an existing customer relationship. Qualifying new business can be completed through March 31, 2027, giving attendees additional time to follow up with exhibitors and take advantage of the savings. It’s a great opportunity to support the businesses that support our industry while saving on next year’s Convention registration! Learn More About the Expo Incentive Program. We Connected and Collected at the IFEA EXPO

A little friendly trading added another dimension to networking at this year’s Expo with the “Connect & Collect” Networking Pin Exchange! Attendees 22

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were encouraged to bring commemorative pins from their festivals, events and destinations and exchange them with participating exhibitors and sponsors throughout the Expo. From collecting unique pins to learning about events in other communities, the activity provided a fun way to start conversations, meet new people and discover the incredible variety of festivals represented within the IFEA community. It was a reminder that sometimes the simplest activities can lead to the most meaningful connections. Thank you to everyone who participated, shared their pins and helped make this networking opportunity such a fun addition to the Expo! We Kept The Line Dancing Going at the IFEA EXPO

Apparently, one night of line dancing just wasn’t enough for our IFEA attendees! After the enthusiastic response to the dancing at Foundation Night, the fun continued on the final day of the IFEA Expo. Attendees and exhibitors took a break from business to join in some line dancing, bringing a little extra Western spirit to the Expo floor. A huge thank-you to Degy Entertainment for hosting the line dancing and helping us close out the Expo on such a fun note! It was a wonderful reminder that while our industry is all about business, we’re also pretty good at having fun!

We Learned From Industry Leaders and Shared Ideas That Will Move Us Forward!

We Explored the Power of Accessibility and Inclusion!

One of the greatest benefits of attending the IFEA Convention is the opportunity to learn directly from professionals who understand the unique challenges and opportunities of producing festivals and events. Throughout the Convention, speakers and panelists shared their experiences, strategies and perspectives on the issues shaping our industry. From marketing and sponsorship to leadership, accessibility, event operations and emerging trends, the educational sessions offered practical ideas and new approaches that attendees could take home and apply to their own organizations. Equally valuable were the conversations that continued after the sessions ended, as colleagues compared experiences, shared solutions and helped one another work through challenges. A sincere thank-you to every speaker, moderator and panelist who generously shared their knowledge and experiences. Your contributions are central to the value of the IFEA Convention. A special thank you to SCHED, sponsor of the IFEA Convention Schedule App, for helping attendees easily plan their days, navigate the Convention, and make the most of their educational and networking experiences!

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Creating events that everyone can experience and enjoy is an important responsibility for our industry. Maayan Ziv, founder of AccessNow and AccessFest, brought valuable perspectives to the Convention through her work advancing accessibility and inclusion. Her insights encouraged attendees to think more carefully about the barriers that can prevent people from fully participating in festivals and events, and the opportunities event organizers have to create more welcoming and accessible experiences. The conversation provided important considerations for how we plan, communicate and deliver events that better serve the diverse communities we bring together. Special thanks to IFEA Exhibitor, Ascension Wheelchair Lifts, for generously providing the wheelchair lift at our Convention and helping ensure all attendees could participate and experience the event with greater accessibility and ease.

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We Looked Ahead With the ‘Ie’ Live 20/20 Vision Panel! The ‘ie’ LIVE 20/20 Vision Panel brought together industry perspectives for an important conversation about the future of festivals and events. As our industry continues to navigate changing audience expectations, economic pressures, new technologies and evolving community needs, these discussions offered attendees an opportunity to consider both the challenges ahead and the opportunities they present. Through thoughtful conversation and the exchange of different viewpoints, the panel encouraged attendees to look beyond their immediate responsibilities and consider how today’s decisions will shape the future of our organizations and the industry. It was a fitting reflection of this year’s “Step Forward” theme and an important reminder of the value of learning from one another.

We Two-Stepped Under Western Skies For the IFEA Foundation!

We Connected With Our Industry Peers Through IFEA Affinity Groups!

Throughout the year, the IFEA’s Virtual Affinity Groups provide members with opportunities to exchange ideas, ask questions and learn from colleagues who share similar professional responsibilities and challenges. In Tucson, those conversations continued in person! The Convention’s Affinity Group gatherings gave attendees the opportunity to reconnect with familiar colleagues, meet new professionals and discuss the issues most relevant to their work. These conversations are an important part of the IFEA community, creating professional relationships and resources that remain valuable long after the Convention ends. We look forward to continuing those connections through our Virtual Affinity Groups throughout the coming year. Learn More About IFEA Affinity Groups.

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Your support helped bring this memorable evening to life while making an important contribution to the future of our industry. We Were Grateful For Jenessa Hansen Evans!

What a night! The IFEA Foundation brought a little country flair to Tucson with its “Two-Step Under Western Skies” Foundation Night Party, held Tuesday, Oct. 6, at The Last Territory at El Conquistador Tucson. With cowboy boots, hats and plenty of Western spirit, attendees gathered for an evening of friendship, fun and fundraising in support of the IFEA Foundation. And one of the biggest hits of the night? Line dancing! Whether you were an experienced dancer or learning the steps for the first time, the dance floor was filled with laughter, enthusiasm and plenty of impressive moves. It was wonderful to see so many of our industry colleagues kick up their heels, join in the fun and enjoy a memorable evening together. A special thanks to Degy Entertainment, FanFX, and DJ Munition for providing the musical energy to the party!

services, the Foundation’s fundraising activities offered plenty of ways to get involved. A sincere thank-you to everyone who donated auction items, purchased tickets, placed bids or helped spread the word. Your generosity provides important support for IFEA programs and services and helps make professional development opportunities accessible to more festival and event professionals. Congratulations to our 2026 IFEA Foundation winners! Ultimate Experience Giveaway: • Kat Paye, National Cherry Festival – chose the Frankenmuth Bavarian Inn Experience

A very special thank-you to Jenessa Hansen Evans with the Idaho Community Foundation for joining us in Tucson this year and stepping in for Kaye Campbell to assist with the on-site coordination of the IFEA Foundation Auction! With Kaye unable to attend, Jenessa jumped right in, helping with setup, organizing auction items and managing the countless details that go into making everything run smoothly. Her hard work, enthusiasm, flexibility and willingness to take on the challenge were greatly appreciated. Jenessa, thank you for generously sharing your time and talents and for helping make this year’s Foundation Auction such a success!

50/50 Fundraiser: • Emily Cantrell, Seafair • Sam Lemheney, Creative Event Solutions • Patrick Stewart, Visit Panama City Beach • Bryan Baker, Hot Spot Wi-Fi Pods Silent Auction: Thank you to all of our winning bidders and generous donors! Whether you went home with a prize or simply enjoyed being part of the excitement, thank you for helping make this year’s Foundation fundraising efforts a success.

Some of You Won Big While Supporting the IFEA Foundation! Of course, the evening was about more than dancing. Through the generosity of our attendees, sponsors and donors, Foundation Night helped raise important funds to support the IFEA’s educational programs, professional development opportunities and scholarships. A special thank you to the IFEA Foundation Board of Directors, led by 2026 Chair Jessica Kaminskas of The Parade Company, for its hard work throughout the year and to the many sponsors, donors and volunteers who helped make this special evening possible. Thank you to our Foundation Night sponsors and partners, including Saffire, Sky Elements, AirDD, Degy Entertainment, FanFX Productions, Engage Entertainment, Clover, Elsberg Studios, El Conquistador Tucson, AVmedia, PromoKing and Holladay Distillery.

The excitement of Foundation Night extended beyond the dance floor with opportunities to win some fantastic prizes while supporting an important cause. Throughout the Convention, attendees participated in the IFEA Foundation Silent Auction, purchased tickets for the Ultimate Experience Giveaway and took their chances in the 50/50 fundraiser. From unique experiences and exciting getaway opportunities to donated products and Winter 2026

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We Lit Up the Tucson Sky With an Incredible Drone Show by Sky Elements!

For an audience of festival and event professionals who spend their careers creating memorable experiences for others, it was a wonderful opportunity to enjoy a little of that magic ourselves. A huge thank-you to Sky Elements for sharing its creativity, technology and expertise with the IFEA community and providing such an unforgettable conclusion to our Foundation celebration! We Got a Behind-the-Scenes Look at the Making of a Drone Show!

Before the skies over Tucson lit up for Foundation Night, attendees had a unique opportunity to discover what goes into creating a successful drone show. Through Sky Elements’ special educational session, “Fly Forward: A ‘Backstage Pass’ to a Successful Drone Show,” participants gained insights into the planning, technology and production behind these increasingly popular event experiences. Thank you to Sky Elements for providing both an unforgettable evening performance and a valuable educational opportunity for our attendees.

and experiences that can have a lasting impact on their careers. From learning directly from industry leaders to building relationships with colleagues from around the world, these opportunities help strengthen the future of the festivals and events industry. Congratulations to our 2026 IFEA Foundation Scholarship recipients! • Deniese Crittenden, San Antonio, Texas • Robert Crittenden, San Antonio, Texas • Mandy DePuy, Traverse City, Michigan • Sarai Garcia, McAllen, Texas • Lindsey Gracia, Flagstaff, Arizona • Jennifer Grogan, Flagstaff, Arizona • Claudia Gutierrez, McAllen, Texas • Brett Puhl, Indianola, Iowa • Katherine King, Des Moines, Iowa • Stephanie O’Brien, Harker Heights, Texas • Danielle Pearson, Delray Beach, Florida • Staci Scheurenbrand, Indianapolis, Indiana • Kathryn Snell, Oshkosh, Wisconsin • Madeline Veras, Philadelphia, Pennsylvania Thank you to everyone whose contributions to the IFEA Foundation help make these opportunities possible. Learn More About IFEA Foundation Legacy Scholarships. We Were Thankful For the Students From Kansas State University!

We Helped Create Opportunities For 14 IFEA Foundation Scholarship Recipients!

What an amazing way to end Foundation Night! As the evening drew to a close, attendees turned their attention to the Tucson night sky for a spectacular drone show presented by Sky Elements. Against the backdrop of the Santa Catalina Mountains, the synchronized drones illuminated the sky with colorful formations and animations, providing a memorable finale to an already fantastic evening. 26

Thanks to the generosity of IFEA Foundation supporters, 14 scholarship recipients were recognized in connection with this year’s Convention. For emerging and established professionals alike, the opportunity to attend the IFEA Convention provides access to valuable education, industry networking

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A special thank-you to the students from Kansas State University who joined us in Tucson to help make this year’s Convention a success! Throughout the Convention, these enthusiastic students worked alongside the IFEA team, assisting with setup, supporting activities and helping keep everything running smoothly. Their willingness to jump in wherever needed was greatly appreciated. In return, they had the opportunity to gain hands-on experience in event management, learn from experienced industry professionals and build connections with festival and event leaders from around the world.

We hope their time in Tucson provided valuable insights, new friendships and inspiration as they continue their education and prepare for their future careers in the festivals and events industry. Thank you to the students and Kansas State University for being such an important part of our Convention team! Learn More About Kansas State University Event & Hospitality Management Program We Connected in Connections Cafe, Sponsored by eventeny!

attendees a unique perspective of the surrounding landscape and a chance to share a little adventure with industry friends and colleagues. A special thank-you to Lighter Than Air America for bringing this unforgettable experience to our Convention and helping us take our Tucson memories to new heights! We Made a Big Impression With Larger-Than-Life Inflatables!

A special thank you to Your-Type 3D Event Letters for providing our new “portal” pieces, creating a fun and welcoming visual landmark that helped attendees instantly recognize they had arrived at the IFEA Convention & Expo! We Took Networking to New Heights With a Tucson Hot-Air Balloon Experience!

While the educational sessions and special events are important parts of the Convention, some of the most valuable experiences happen through the conversations and connections made along the way. Connections Cafe, sponsored by eventeny, once again provided a welcoming gathering place where attendees could meet, reconnect and continue conversations throughout the Convention. Whether catching up with long-time colleagues, meeting someone new or discussing ideas from an educational session, the Cafe offered a comfortable place to take a break and connect with fellow industry professionals. Some of the most valuable ideas and relationships begin with an informal conversation, and Connections Cafe provided plenty of opportunities for both. Thank you to eventeny for its support in helping keep our attendees connected throughout the Convention and to everyone who took the time to introduce themselves, share an idea, offer advice or welcome someone new. Those simple interactions are what make our industry community so special.

Some Convention memories begin a little earlier than others! Thanks to our friends at Lighter Than Air America, attendees had the opportunity to start their day with a memorable hot-air balloon experience during the Convention. Against the beautiful backdrop of the Santa Catalina Mountains and Arizona desert, Lighter Than Air America provided tethered balloon rides that offered Winter 2026

Our friends at Fabulous Inflatables / Dynamic Displays and Big Events, Inc. once again brought some larger-than-life excitement to the IFEA Convention! Their impressive parade and cold-air inflatables added color, creativity and plenty of personality to the grounds of the El Conquistador Tucson, providing memorable displays for attendees to enjoy throughout the Convention.

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From eye-catching icons to imaginative event elements, these displays demonstrated how inflatables can help transform an event environment and create experiences that are larger than life! A big thank-you to Fabulous Inflatables / Dynamic Displays and Big Events, Inc. for sharing their creativity and helping make our Tucson Convention even more memorable! Want to bring that same excitement to your own festival or event? Be sure to connect with them to explore the possibilities! We Enjoyed a Little Western History Thanks to the Tucson Rodeo Parade & Museum!

wagons featured in many iconic television shows and movies. The display added an authentic touch of Tucson’s history and character to our Convention setting, particularly as we gathered for our “Two-Step Under Western Skies” Foundation Night celebration. A sincere thank-you to the Tucson Rodeo Parade and Tucson Wagon & History Museum for sharing these wonderful pieces of Western history with our attendees and helping make our time in Tucson even more memorable! We Lit Up the Night With the Remarkable Creations From AirDD

ideas, share stories and enjoy the company of fellow festival and event professionals. A special thank-you to DFEST® for its continued hospitality and for helping create another memorable networking experience for our attendees! Beyond hosting the always-popular DFEST Hospitality Suite, their team also plays an invaluable role in helping us prepare for the Convention, lending a hand with setup, signage, banners and all those important finishing touches that bring everything together. We are incredibly grateful for their generosity, hard work and willingness to jump in wherever needed. Thank you, DFEST, for always going above and beyond for the IFEA! We Stepped Forward Into the Future of Live Events With Summerfest!

AirDD let there be light where we needed it, at the IFEA Foundation Party and the DFEST® Hospitality Suite, and in remarkable style, with a sampling of their many creative designs. If you would like to explore including their many creative elements at your own event , reach out to them to check out all of their many options! We Kept the Conversations Going at the DFEST® Hospitality Suite!

Tucson’s Western heritage was on display throughout the Convention, thanks to a special collection of historic wagons provided by our local friends at the Tucson Rodeo Parade and Tucson Wagon & History Museum. Located along the Last Territory roadway at the El Conquistador Tucson, the wagon display gave attendees an opportunity to see classic Western 28

The learning and networking didn’t stop when the day’s sessions ended! The DFEST® Hospitality Suite once again provided a popular after-hours gathering place where attendees could relax, reconnect and continue the conversations that began throughout the Convention. From catching up with longtime industry friends to meeting new colleagues, the hospitality suite offered an informal setting to exchange

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What better way to close three days of learning, networking and inspiration than by looking ahead to the future of our industry? Sarah Pancheri, president and CEO of Milwaukee World Festival Inc./ Summerfest, brought the 71st Annual IFEA Convention & Expo to a close with her keynote presentation, “Stepping Forward Into the Future of Live Events.” Drawing on her experience leading one of the country’s most recognized music festivals, Sarah shared perspectives on the challenges and opportunities facing live entertainment organizations as they work to remain relevant, competitive and successful in an ever-changing environment. It was a fitting conclusion to this year’s “Step Forward” theme, encouraging attendees to return home ready to apply what they had learned, embrace new possibilities and continue moving their organizations and events forward. Thank you, Sarah, for helping us close out another memorable IFEA Convention with inspiration and a valuable perspective on the future of live events!

We Experienced the Hospitality of Tucson and El Conquistador!

El Conquistador Tucson, A Hilton Resort, provided a beautiful setting for our Convention activities, educational sessions, Expo, networking events and Foundation celebration. We extend our sincere appreciation to the resort’s management and staff for their hospitality, service and support throughout the Convention.

We Were Grateful For the Leadership of Our IFEA World Board and Foundation Board!

We Were Thankful For the Support of Our Tucson Festival & Event Community!

Hosting the IFEA Convention provides a wonderful opportunity to connect with the festival and event professionals who make our host communities such special places. We extend our sincere appreciation to the Festivals & Events Association of Tucson & Southern Arizona (FEATSAZ) for its support of the 71st Annual IFEA Convention & Expo. The support and hospitality of our local industry colleagues helped welcome festival and event professionals from around the world to Tucson and contributed to a successful Convention experience. Thank you, FEATSAZ, for your partnership, support and commitment to the festivals and events industry! We truly appreciate everything you did to help make our time in Tucson so special. Tucson provided a memorable setting for this year’s Convention, welcoming festival and event professionals from around the world to the beautiful Sonoran Desert. From the surrounding mountains and desert landscapes to the city’s distinctive culture and Southwestern hospitality, Tucson offered attendees a wonderful opportunity to experience a destination with its own unique character.

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Behind every successful IFEA Convention is a dedicated group of industry leaders who generously contribute their time, knowledge and experience to support the association and the professionals it serves. We extend our sincere appreciation to Vanessa Van de Putte, 2025-2026 Chair of the IFEA World Board of Directors, and to every member of the IFEA World Board for their leadership, guidance and continued commitment to strengthening the global festivals and events industry. We also extend a special thank-you to Jessica Kaminskas of The Parade Company, 2026 Chair of the IFEA Foundation Board of Directors, and to the entire Foundation Board for their dedication to supporting the IFEA’s educational programs, scholarships and professional development opportunities. The Foundation Board’s hard work throughout the year, particularly in organizing and supporting the fundraising activities surrounding Foundation Night, plays an important role in helping the IFEA continue its mission. Thank you to both boards for your generosity, leadership and commitment to helping the IFEA and our industry continue to Step Forward!

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We Couldn’t Have Done It Without Laura!

A very special and heartfelt thank-you to the fabulous Laura Farmer, who has bravely taken on the challenge of driving our Convention truck for the past several years! Between the occasional breakdowns, bumpy roads, uncomfortable seats and trucks that sometimes seem to have a mind of their own, it’s certainly not the most glamorous job. But year after year, Laura takes it all in stride, always with a great attitude and a willingness to tackle whatever adventure the road throws her way. And most importantly, she always gets our Convention materials safely to their destination! Laura, we are incredibly grateful for your reliability, patience and good humor. Thank you for going the extra mile for the IFEA, quite literally! We Have the Most Incredible IFEA Team!

Behind every successful IFEA Convention is an extraordinary team of people who pour their hearts, energy and countless hours into making it all happen! From the months of planning, organizing, coordinating and managing a seemingly endless list of details leading up to the Convention, to the incredibly long days

on-site and the work that continues long after everyone has gone home, our IFEA team truly goes above and beyond! This year brought its own unique challenges, with several team members unexpectedly having to manage their responsibilities remotely rather than being in Tucson. But in true IFEA fashion, everyone stepped up, took on additional responsibilities, supported one another and found a way to make it all work. There were plenty of long days, late nights, unexpected challenges and last-minute adjustments, but this amazing team handled it all with dedication, professionalism, creativity and an unwavering commitment to making the Convention a success. We simply cannot say thank you enough to our incredible IFEA team! Your hard work, flexibility, teamwork and determination are what make this Convention possible year after year. We are so fortunate to have such a talented, hardworking and caring group of people behind the scenes, and we couldn’t be prouder of what you accomplished together in Tucson. You truly are the heart of the IFEA, and we appreciate you more than words can express! Please note: Since not all of our IFEA team could be together in Tucson this year, we’re sharing a team photo from last year’s Convention. Different year, same incredible team! We Captured Memories That Will Last Long After the Convention! From educational sessions and award celebrations to line dancing, drone shows, networking events and reunions with industry friends, our fabulous photographer, Judy Barnard, captured so many amazing moments worth remembering throughout the Convention. Our Convention photographs capture the people, experiences and celebrations that made this year’s gathering special. We invite you to revisit your favorite moments and share your own photographs and videos with us. Whether you captured a great conversation, a memorable presentation or a fun moment with colleagues, we’d love to see Tucson through your eyes. View the 2026 IFEA Convention & Expo Photos Here Share Your Convention Photos and Videos Here

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Thank You For Helping Us Step Forward Together! As we reflect on another successful IFEA Convention & Expo, we are reminded of the extraordinary people who make up the festivals and events industry. Every year, this gathering brings together professionals who share a common commitment to creating experiences that strengthen communities, celebrate culture, bring people together and make a difference. The knowledge shared, relationships strengthened and achievements celebrated in Tucson will continue to influence the work we do long after we’ve returned home. To our presenting sponsor, atVenu, and to every sponsor, exhibitor, speaker, volunteer, award recipient, CFEE graduate, Foundation supporter and attendee, thank you for being part of the IFEA’s 71st Annual Convention & Expo. We hope the experiences and connections you made in Tucson will continue to inspire you throughout the year ahead. And while our time together in Tucson has come to an end, the opportunity to keep moving forward continues. We look forward to seeing you at the 72nd Annual IFEA Convention & Expo in 2027—location and dates to be announced soon! Thank You to All of Our Convention Sponsors! A heartfelt thank-you to atVenu, our presenting sponsor, and to all of our 2026 IFEA 71st Annual Convention & Expo sponsors for your generous support and commitment to the festivals and events industry! Your partnership helped make this year’s Convention in Tucson, Arizona, an exceptional experience, bringing industry professionals together for three days of learning, networking, inspiration, and celebration. We are truly grateful for your continued investment in the IFEA and the professionals we serve. Thank you for helping us Step Forward together!

THE VALUE OF PARTNERSHIPS – Through the generosity of our partners below, we are able to strengthen our support of the festivals and events industry and continue to provide high quality, educational programs, products and services to our members. Help us thank them for their support, by first turning to those on this list for the opportunity to earn your business, whenever the need arises. ASSOCIATION ENDORSED PARTNERS

ASSOCIATION & CONVENTION SPONSORS

INTERNATIONAL FESTIVALS & EVENTS ASSOCIATION

ASSOCIATION SUPPORTERS | BENEFIT PROVIDERS

Interested in sponsoring? Contact Carrie Ring, CFEE, Director of Partnerships & Programs at (208) 433-0950 ext. 8120 or sponsorship@ifea.com

Transforming Ancient Heritage into a World-Class Tourism Proposition By Paul Mockler 32

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Paul Mockler, Head of Business, Festivals and Major Sporting Events at Fáilte Ireland, discusses the opportunity that comes with Ireland Home of Halloween by creating a unique tourism proposition that supports communities, extends the visitor season and positions Ireland as the authentic birthplace of Halloween. Around the world, millions of people celebrate Halloween every year. Costumes, parades, storytelling, music, food and community gatherings have transformed it into one of the world’s most recognised cultural celebrations. Yet few realise that the origins of Halloween can be traced back more than 2,000 years to the ancient Celtic festival of Samhain on the island of Ireland. Today, Ireland is reclaiming and sharing that story through Ireland Home of Halloween, a unique all-island tourism initiative that brings together Fáilte Ireland, Tourism Ireland, Tourism Northern Ireland, local authorities, festivals, communities and businesses under a shared vision: to position Ireland as the authentic Home of Halloween and create one of the world’s most distinctive seasonal tourism propositions. However, this is about far more than celebrating Halloween. It is about leveraging authentic cultural heritage to drive tourism growth, support communities, extend the visitor season and develop destinations in a way that is sustainable, distinctive and deeply rooted in place. Turning Authentic Heritage into a Tourism Platform Many destinations can create Halloween-themed experiences. Only Ireland can tell the story of where Halloween began. The ancient festival of Samhain marked the end of the harvest season and the beginning of winter. It was a time when the boundaries between worlds were believed to be at their thinnest, inspiring traditions of storytelling, ritual, gathering and celebration that would eventually evolve into the global Halloween phenomenon we know today. That authenticity provides Ireland with a unique competitive advantage. “Our ambition is not simply to celebrate Halloween,” says Paul Mockler. “It is to create a globally recognised seasonal tourism proposition that only Ireland can deliver. Every destination can decorate for Halloween, but only Ireland can invite visitors to experience the tradition in the place where it began.” The power of the Ireland Home of Halloween programme lies in its ability

IFEA Award Recognition

áilte Ireland, Ireland’s National Tourism Development Authority, plays a key role in developing and supporting festivals and events that celebrate Ireland’s culture, heritage and traditions while attracting visitors and strengthening local tourism. Its work with initiatives such as Ireland Home of Halloween and Púca Festival has earned international recognition through the IFEA/Haas & Wilkerson Pinnacle Awards. 2026 IFEA/Haas & Wilkerson Pinnacle Awards • Best Cultural/Heritage Event: Ireland Home of Halloween • Best Green Program: Púca Festival 2025 IFEA/Haas & Wilkerson Pinnacle Awards • Best Green Program: Púca Festival 2024 IFEA/Haas & Wilkerson Pinnacle Awards • Gold Grand Pinnacle Award: Púca Festival 2025 IFEA World Festival & Event City Award Dublin, Ireland, was recognized as a 2025 IFEA World Festival & Event City Award recipient. This prestigious international award honors cities that demonstrate an outstanding commitment to festivals and events through community leadership, strategic partnerships, cultural celebration and the positive economic and social impact of their event programs. Dublin’s recognition reflects the collective efforts of the city’s event organizers, tourism partners and community stakeholders in establishing it as a leading international festival and event destination.

to transform that authentic story into a contemporary visitor experience while remaining true to its cultural origins. A New Events Model for Destination Development Ireland Home of Halloween represents a different approach to festival and event development. Rather than viewing festivals as standalone events, the initiative positions Halloween as a platform for destination development, connecting communities, places and visitor experiences through a shared narrative. Across October and early November, destinations throughout the island bring the story of Samhain to life in ways that reflect their local heritage, landscapes, traditions and folklore. This approach enables destinations to express their unique identity while contributing to a broader national proposition that resonates internationally. Every county has its own stories. Every community has its own traditions. Ireland Home of Halloween provides the Winter 2026

framework through which those stories can be shared and experienced by visitors from around the world. “One of the most exciting aspects of the programme is that it allows destinations to showcase what makes them distinctive,” says Mockler. “The shared story is Halloween, but the visitor experience is shaped by local culture, local communities and local heritage.” Supporting Sustainable Tourism Growth The programme also plays an important strategic role within Ireland’s wider tourism development ambitions. For many destinations, autumn was traditionally considered a quieter tourism period. By creating a compelling seasonal proposition, Ireland Home of Halloween encourages visitors to travel during the shoulder season, helping to spread demand more evenly throughout the year. This delivers benefits that extend well beyond tourism. Festivals and events create opportunities for local businesses, restaurants,

IFEA’s ie: the business of international events

experiences under a common Home of Halloween banner. Learning from the Home of Halloween Journey For destinations worldwide, Ireland Home of Halloween offers several important lessons. First, authenticity matters. The strongest tourism propositions are rooted in stories that cannot be replicated elsewhere. Second, cultural heritage can be a powerful driver of destination development when presented in ways that are relevant to contemporary audiences. Third, collaboration is essential. Tourism agencies, communities, event organisers and destination partners all have a role to play in building visitor experiences that are compelling, sustainable and authentic. Finally, festivals and events can be far more than attractions. They can serve as catalysts for placemaking, community engagement, economic development and destination positioning.

accommodation providers, cultural organisations, artists, performers and community groups. They animate public spaces, strengthen civic pride and encourage collaboration across destinations. Importantly, the programme demonstrates how cultural heritage can generate economic and social value while maintaining authenticity. “Ireland Home of Halloween is about creating sustainable growth that benefits people and places,” says Mockler. “By investing in experiences rooted in our culture and heritage that are attractive to visitors, we are supporting communities while creating reasons for visitors to explore more of the island.”

Ancient East and Derry Halloween in Northern Ireland to emerging regional celebrations inspired by local folklore and seasonal traditions, destinations are creating meaningful and memorable visitor

Collaboration at the Centre A defining characteristic of Ireland Home of Halloween has been the scale of collaboration behind it. The initiative brings together tourism agencies, local authorities, festival organisers, destination partners, businesses and communities across the island of Ireland. This collaborative model allows destinations to work collectively while maintaining local ownership of their individual experiences. The result is a tourism proposition that is greater than the sum of its parts. Across the island, visitors can experience a rich and diverse programme of activity. From the Púca Festival in Ireland’s 34

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Looking Ahead The long-term ambition for Ireland Home of Halloween is clear. Ireland will continue to strengthen its position as the authentic birthplace of Halloween while it’s destinations

can develop a world-class portfolio of experiences that encourage visitors to discover the island during one of its most atmospheric and culturally rich seasons. Awareness of Halloween’s Irish origins continues to grow internationally. As visitor interest increases, so too does the opportunity to connect people with a story that stretches back more than two millennia. “At its heart, Ireland Home of Halloween is a celebration of culture, community and place,” says Mockler. “By working together across the island, we are transforming an ancient tradition into a modern tourism proposition that supports communities, champions our heritage and creates unforgettable experiences for visitors.” Around the world, Halloween has become a global cultural phenomenon. Through Ireland Home of Halloween, Ireland is reclaiming and sharing the story of where it all began. In doing so, we are demonstrating how authentic heritage, community collaboration and world-class festival experiences can come together to create a powerful model for destination development, one rooted not only in the past, but in the future of tourism itself. Ireland Home of Halloween in Action Across the island of Ireland, destinations are bringing the Home of Halloween story to life through a diverse programme of festivals and experiences, including:

of the year. Over four nights, visitors can experience music, fire, and folklore through immersive events inspired by the land, the season, and those who came before us. From the lighting of the ancestral fire at the 2,000-year-old Hill of Ward to vibrant performances and storytelling, Púca Festival invites all to explore heritage and connect to the spirit of Halloween where it all began.

Flagship Festival DERRY HALLOWEEN: EUROPE’S LARGEST HALLOWEEN FESTIVAL Festival Dates: October 28th - November 1st, 2026 Derry Halloween is internationally recognised as Europe’s largest Halloween festival, transforming the historic walled city of Derry-Londonderry into a spectacular celebration of myth, culture and creativity. Rooted in the ancient festival of Samhain, where Halloween began, the city comes alive

each year with the Awakening the Walled City Trail, vibrant carnival parade, immersive street theatre and spectacular fireworks. In 2026, the festival marks its 40th anniversary, promising an even more extraordinary programme of events for visitors of all ages. With its unique blend of folklore and cutting-edge performance, Derry Halloween offers and unforgettable experience in a city rich in history and storytelling.

DUBLIN/FINGAL Festival Dates: October 2nd – November 1st 2026 Fingal’s Festival of Fire & Light brings Halloween to life across County Dublin with four weeks of immersive events rooted in local culture and heritage. Highlights include a large-scale Samhain themed illumination showcase at Newbridge House, a fire and light spectacle across historic

Flagship Festival PÚCA FESTIVAL Festival Dates: October 29th-November 1st, 2026 Following an IFEA/Haas & Wilkerson Grand Pinnacle Award win in 2024, Púca Festival is going from strength to strength, celebrating Ireland as the birthplace of Halloween and honouring the ancient tradition of Samhain. Set in the historic towns of Trim and Athboy in Ireland’s Ancient East, the festival marks the end of harvest and the beginning of the darker half Winter 2026

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sites like Malahide Castle and Bremore Castle, and a unique dining experience inspired by local Samhain traditions. With craft workshops, live performances, and family-friendly theatre, Fingal offers a vibrant celebration of autumn, storytelling, and Ireland’s place as the birthplace of Halloween.

GALWAY Festival Dates: October 9th – November 3rd, 2026 This October Galway City along Ireland’s iconic Wild Atlantic Way will reclaim Samhain’s ancient Celtic origins with Gaillimh Ah-Boo, a vibrant, city-wide celebration of food, folklore, and feasting. Highlights include the spectacular Macnas Parade, eerie Dark Tourism tours, and Blás na Samhain - —a series of intimate supper clubs inspired by Irish mythological figures like the Púca and the Banshee. With storytelling trails, and Halloween activations across Eyre Square, Salthill, and the Latin Quarter, Galway invites visitors to experience a season of heritage and harvest like nowhere else in Ireland.

grand Halloween parade themed around Irish mythology, authentic music festival rooted in Kerry’s deep traditional music history, film festivals, circus arts festival, and food-oriented events. Visitors are invited to explore Kerry’s rich folklore, local produce, and vibrant cultural traditions in one of Ireland’s most scenic regions.

KILKENNY Festival Dates: 15th October – 1st November 2026 Set within the historic landscapes of Ireland’s Ancient East, Kilkenny’s Halloween season blends harvest celebration with centuries-old local legends. Over five weeks, visitors can enjoy food festivals, light shows, and immersive storytelling inspired by the city’s medieval past. Highlights include a culinary celebration at Kilkenny Castle, a family-friendly witches and wizards experience in Castlecomer, and a theatrical retelling of the city’s historic witch trials. With film, food, folklore, and a touch of the supernatural, Kilkenny offers a rich and atmospheric Halloween experience.

KERRY Festival Dates: 15th October – 1st November Kerry’s Halloween season comes alive with Samhain Chiarraí: A Kerry Halloween, a celebration inspired by the Cailleach Chiarraí - —the wild and wise winter goddess of local legend. Events span the county, from lantern-lit parades and fire displays to storytelling festivals and traditional music. Highlights include a 36

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LIMERICK Festival Dates: October 11th – November 1st 2026 Experience Halloween where it began. In Limerick, the ancient festival of Samhain comes alive through the distinct traditions of both city and county, creating a celebration rooted in place, folklore and community. In Limerick City, medieval streets, riverside landmarks and historic sites provide the backdrop for haunted heritage experiences, ghost stories and the legendary Dearg Due at King John’s Castle. Across County Limerick, lantern-lit Rathkeale revives age-old customs of disguise, storytelling and harvest celebration, while rural communities gather for Samhain walks, fireside tales and seasonal rituals inspired by the changing landscape. Together, city and county offer an authentic journey through Ireland’s Halloween origins, culminating in immersive folklore experiences, the Limerick Harvest Festival, a festive Samhain Banquet, and a Late Evening Fancy Dress Run through the heart of Limerick City.

LONGFORD & WESTMEATH Festival Dates: October 2nd – November 8th, 2026 In Ireland’s Hidden Heartlands, Longford and Westmeath present Samhain: Fire, Folklore & Feasting— - a 5-week celebration embracing the theme of the ancient Celtic highways, where all routes lead to the most sacred and mythical of locations. Visitors can experience torchlit processions, the Iron Age-inspired storytelling of the Celts, and the seasonal flavours of the earth. Towns like Athlone, Mullingar, Longford and surrounds will offer a rich programme of events, with highlights including a dramatic fire and shadows parade, immersive performances celebrating the Celtic goddess Morrígan, and a fiery finale at the sacred Hill of Uisneach. This is a journey through Ireland’s ancient landscapes, rich in myth, music, and cultural heritage.

MEATH & LOUTH Festival Dates: October 3rd – November 8th, 2026 This October and November, Meath and Louth - in the heart of Ireland’s Ancient East - invite you to explore the origins of Halloween through a five-week celebration rooted in the ancient stories of the Boyne

Valley. Anchored by four major festivals - Spirits of Meath, Lú Festival of Light, Púca Festival and Samhain Festival of Food & Culture - the region offers a rich programme of light, music, fire, feasting, and folklore. From outdoor audio-visual light shows to dining events inspired by our food heritage, visitors can experience a vibrant season of tradition, storytelling, and Celtic heritage. Together, these experiences create a vibrant five-week celebration that positions Ireland as the authentic Home of Halloween and offers visitors the opportunity to experience Halloween where it all began.

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Paul Mockler heads up the Business, Festivals & Major Sports Events division at Fáilte Ireland (The National Tourism Development Authority), the State Agency responsible for guiding and supporting the sustainable development of tourism in Ireland. With over 25 years of tourism experience in the private and public sectors, having worked with companies right across the industry from aviation, visitor attractions, regional development, convention bureaux and a regional development agency prior to joining the leadership team of Fáilte Ireland and taking over a national role in 2013.

IFEA’s ie: the business of international events

EXHIBITOR SPOTLIGHT

What year was your company established? Mumbler started in 2025. How many employees does your company have? Two employees and several contractors. What areas do you serve with your product/service? Mumbler is available nationally in the USA, with intent on going International in the future. How many festivals and events do you work with on an annual basis? We are a brand new company that launched our product publicly in February 2026, so an annual count isn’t that telling. We’ve been used at 5 events in the last year with enthusiastic reviews from our customers. What is your ‘elevator pitch’ and/or slogan about your product/service? Mumbler keeps live-event teams in sync with organized messaging, automatic issue escalation, and an AI-curated feed that highlights key incidents. Easy bulk onboarding, private contact details, handsfree text-to-speech, and shared event documents make it a practical companion to radios—or a standalone solution. Start for free at mumblerlive.com. How/why did your company/ product/service get started? After seeing how radios and group chats often fall short at conferences and community events, our founder combined his event experience and software engineering background to create Mumbler—a communication app built specifically to keep live-event teams organized and in sync. What new or improved product/service do you have to offer that IFEA audiences need to know about? All of Mumbler is new! Our customers love how easy it is to get hundreds of staff online and organized. The built in issue 38

escalation function saves a huge amount of time. Our recently launched AI summaries and notifications for event managers has been described by our customers as game changing. What sets your product/service apart from your competitors? Mumbler provides clear and consistent communication at a fraction of the cost of radios. It allows organizers to connect every staff member, volunteer and vendor instead of just connecting a few key people. Unlike any other communication app, Mumbler was engineered specifically for live events with the features needed to have organized event communication, and monitors everything for you so you don’t have to be tuned in to every channel to know what’s going on. What advice would you offer to festivals and events searching for your type of product/service? Don’t settle for only deploying communications to your management team, or your key staff. Consider what it might mean to have every single staff member, volunteer, vendor and contractor connected: Now you have everyone as your eyes and ears, everyone knows how to get help, everyone can get announcements about delays and weather events, and no one is left wondering how to find someone. What is your company’s customer service philosophy? We want to make a product that our customers love and wonder how they ever got along without it. We pride ourselves on our empathy, honesty, and willingness to continue to improve to support our customer’s needs. We’re also new enough that if we don’t have a feature that you need, let us know and we might be able to add it for you. Let’s succeed together in creating amazing events with game changing communication!

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Tanner Thorngren Marketing Specialist

Mumbler 319 S 17th St Ste 512 Omaha, NE 68102 USA 402-659-4587 tanner@occambox.com mumblerlive.com How many years have you been with your company? 7 months. What are your favorite festival foods? Anything I can dip in cheese or have cheese on it, pretzels, flatbread, cheese curds, and can’t forget nacho chips. Yum! What do you like to do to relax? I like to workout, hang out with my friends and family, and be out in nature. What is the name of the last business book you read? The Giver. What is the name of the last movie you watched? Star Wars: Revenge of the Sith, don’t get me started!

It Takes a Village to Light a Tree Danielle Pearson

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In our corner of Florida, the holiday season doesn’t arrive on a gust of freezing wind or a blanket of snow. Instead, it sneaks in on a mild evening breeze, marked by palm trees wrapped in glowing LED lights and shorts-wearing carolers. We might swap heavy winter coats for light sweaters, but the warmth of the community remains the same. Celebrating the holidays in South Florida means reinventing classic traditions to fit our beautiful landscape. While we still do traditional street parades, communities across the coast gather along waterways to watch decorated boat parades glide by, their reflections shimmering on the dark water. Authentic ice-skating rinks are replaced by Synthetic ice and at events Santa could arrive by water taxi, convertible or even helicopter rather than a sleigh. Ultimately, Florida proves that you don’t need freezing temperatures to feel the holiday magic — you just need the right people to share it with. Cities start preparing for the holidays right after the July 4th Celebration! Organizing local holiday events in your community entails clear communication, strategic promotion, and streamlined logistics to promote a positive attendee experience. It takes a village to create holiday magic. While visitors may only see the twinkling lights, festive music, and smiling faces, behind every successful community holiday event is an entire village of city staff, volunteers, contractors, nonprofits, local businesses, and community partners working together toward one goal. When community events are well-organized, constituents are more likely to feel engaged, informed, and satisfied, all of which are vital to foster a sense of community. Efficient planning reduces barriers to participation, encouraging a higher turnout and ensuring the success of community events. Utilizing government-management software ensures efficiency throughout the planning process and reduces unnecessary labor and costs. Local government officials often face challenges when planning holiday events within their community, including budget

constraints, navigating permits, and addressing diverse community needs. Balancing the interests and expectations of stockholders, ensuring public safety, and handling unexpected issues such as inclement weather can add complexity to community holiday event planning. It truly takes a village to navigate these challenges, bringing together elected officials, city departments, public safety personnel, vendors, volunteers, and community organizations to create an event residents will remember. Hosting community holiday events is a sure-fire way to bring citizens together and create memorable experiences. These events create opportunities for community bonding and encourage active appreciation for the community. Holiday events are also a great way to contribute to the local economy and encourage civic pride in constituents. In Delray Beach, the holidays don’t officially begin with a cold snap or a frost; they begin on a warm evening at Old School Square. When Santa and Mrs. Claus use their lighted candy cane to illuminate the city’s iconic 100-foot Christmas tree, beating out the famous Rockefeller Center tree by a cool twenty feet—thousands of cheers erupt along Atlantic Avenue. This tradition officially kicks off the holiday season in our “Village by the Sea”. This tradition dates to 1993. The Blueprint of a Holiday Giant To understand the sheer scale of the setup, you only must look at what actually goes into constructing the largest Christmas tree in Florida: • 15,000 pounds of branches • 18,000 individual ornaments • 217,980 individual LED Lights • 31 miles of festive garland • 13 miles of sparkling lights Winter 2026

Constructing an aluminum-framed, walk-through giant that can withstand coastal breezes takes weeks of heavy lifting, starting way back in mid-October. The tree structure, houses inside and houses outside the tree take about 10 to 14 days to set. Once that is complete, volunteers and staff will make sure inside the tree and each of the six houses are decorated to the most festive little details. Even though it looks complete from the outside, all the details on the insides take about a month to complete. The heavy logistics are handled by dedicated city staff and a contracted company, but the soul of the tree is crafted entirely by local hands. When the sections are put together, they create rings. Each ring is smaller than the next. Once each ring is completed, they are lifted by crane on top of each other to create the tree shape. Before the last two rings and the star are placed, 4 houses are lifted inside as this unique tree is a walk-through exhibition featuring animated, miniature scenes of Delray’s history. Local cultural pillars step up to design these displays: the Spady Cultural Heritage Museum curates and decorates the “Spady House” scene, and local designers bring the “Cornell Museum” display to life. A dedicated team of local volunteers spend hours meticulously arranging, hanging, and fluffing the tree’s interior and exterior decorations. Meanwhile, the local parish at St. Paul’s Episcopal Church provides the traditional nativity crèche, ensuring that different facets of the community’s heritage are represented side-by-side. The Big Night On the night of the lighting, the effort shifts from construction to massive event management. To transform downtown Delray into a pedestrian holiday wonderland, a cross-departmental army swings into action. Public Works crews coordinate extensive road closures, shutting down Atlantic Avenue and its 6-8 blocks to keep thousands of families safe. Police and safety ambassadors manage traffic and security, while Delray Beach Parks and Recreation with the Special Events team taking the lead to coordinate the moving parts of the Holiday Village—from the carousel, ice-skating rink to the gingerbread ticket house and Santa’s Workshop. Dozens of local vendors, food trucks, and street performers must be positioned perfectly. When Santa & Mrs. Claus finally arrive (in a convertible) to light the tree (hoisted up in a fire-ladder bucket

IFEA’s ie: the business of international events

truck), it is the culmination of hundreds of hours of work from people who love this city. The public sees one magical evening. What they don’t see is the village behind dozens of departments and hundreds of individuals working seamlessly together so families can simply enjoy the experience. Putting on an event of this scale is a monumental group effort. In Delray Beach, we often say, “It takes a village,” and nowhere is that more evident than in the creation of our Holiday Village. The iconic 100-foot Christmas tree is certainly a spectacular sight, but its greatest feature isn’t its height, it’s the people behind it. Built by city crews, decorated by volunteers, supported by local organizations, protected by public safety, and celebrated by thousands of residents, every light, every ornament, every smiling volunteer, and every city employee contributes to an experience that belongs to the entire community. The tree represents far more than a holiday tradition; it is a powerful reminder that the strongest communities are built through collaboration and that holiday magic isn’t created by one person or one department—it truly takes a village. There are several community-based holiday events for local governments to host. Holiday events can be spaced throughout November and December to engage more residents and cater to an array of community needs: 1. Fireworks Displays Local holiday events like New Year’s Eve often feature a spectacular firework display, which draws in large crowds and usually families from the community. With appropriate safety precautions and adequately trained personnel, a fireworks display can be a memorable holiday event for the community. Delray Beach hosts a close-proximity show on top of our parking garage that overlooks the 100-foot Christmas Tree every new year’s eve. 2. Parades Holiday parades are a popular event for local governments to host for numerous reasons, such as the enhancement of public relations and community involvement. Hosting a holiday parade event is beneficial to residents because it allows local government officials to engage with constituents in a festive setting, fostering community spirit and deepening residents’ trust in government. Holiday parades showcasing cultural diversity, historical events, and traditional celebrations are a common way to bring individuals together and boost local businesses through increased foot 42

traffic. The City of Delray Beach hosts their annual holiday parade downtown on Atlantic Avenue (surrounded by retail shops and restaurants) We change the theme each year with giving the public a chance to vote for the winning theme from a list of choices. We average around 60 floats each year. Since our parade draws thousands to the event, we line Atlantic Avenue with French barricades for safety along with strict rules to the float participants about throwing anything from their floats. Santa and Mrs. Claus are always the last float of the parade. 3. Community Festivals Organizing a community festival provides an opportunity for residents to enjoy the festive atmosphere while furthering their personal connection to the community. Common components of community festivals include food vendors, live music, and entertainment. Local government officials should consider community festivals as a way to contribute to the vibrancy and connections within their community. Community festivals benefit showcasing local talent and businesses, and promoting cultural exchange. 4. Holiday Markets The holidays create a cheerful atmosphere and a sense of unity for community residents. Seasonal holiday markets provide a platform for local artisans and vendors to showcase their products and encourage community members to support small businesses. Local officials can feature vendors offering crafts and holiday-themed gifts to contribute to the sense of community and bring residents together in a shared celebration of the season. We have just tapped into this last year with our first Twilight Market and it was amazing! Having all holiday related vendors on the lawn by the 100-foot tree was just magical! Last-minute presents was perfect. 5. Cultural Performances Local officials can showcase cultural traditions and rich backgrounds by hosting government holiday events such as cultural performances. These performances celebrate diversity, promote understanding among residents of different backgrounds, and showcase the richness of local traditions. Performances including concerts, plays, and dance recitals foster an inclusive holiday atmosphere and provide entertaining education on cultural diversity. Delray used to have their cultural performances the same night as the Tree

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Lighting, but the event grew so much, and safety became a big issue, we decided to move this event to its own night and make it school age holiday performances. 6. Charity Events Coupled with a sense of unity around the holiday season is compassion for citizens who are typically underserved or less fortunate. Charitable government holiday events include toy drives, food donations, and volunteer work in the community can also bring awareness to upward mobility in your community. Charity events are vital for officials to maintain a connection with residents and preserve their trust in government. Providing assistance for community members in need encourages officials to bring attention to significant issues within the community, demonstrating commitment to citizen’s needs and reinforcing the governmental duty to serve and protect the community. At the end of the day, the magic of a community holiday event isn’t measured by the size of the tree, the number of lights, or the thousands of people who attend. It’s measured by the people who come together to make it possible. From city staff and public safety teams to plays a role in creating an experience that brings residents together and builds civic pride. The 100-foot Christmas tree in Delray Beach may be the centerpiece, but the true heart of the celebration is the village behind it. When communities work together with a shared purpose, they create more than a holiday event—they create memories, strengthen connections, and remind us that the best kind of magic is the kind we create together. Danielle Pearson has been with the City of Delray Beach for over 18 years. She currently is the Special Events Administrator along with her team, oversees complex citywide events, coordinating everything from budgets, marketing, vendors, logistics, staffing, and public safety to the countless details that make an event successful. Known for her creativity, problem-solving skills, and ability to bring people together, Danielle thrives in the organized chaos of live events. She believes the best events are built through teamwork, strong relationships, and a little bit of humor—and that behind every spectacular event is a dedicated village of people making it happen.

• Decades of event security experience • Proven event production partners • Event security management nationwide • Full event security resource provider • Security staff & event staff • Weapons screening technology • Camera trailers • Trafﬁc & crowd control resources

VIRTUAL GROUPS Stay Connected When You Can’t Connect in Person Through IFEA’s Virtual Affinity Groups!

eaturing participant discussion between some of the top professionals in our industry today, IFEA’s Virtual Affinity Groups provide an online platform on ZOOM* to keep the connections, brainstorming and networking going. Join us to participate-in these valuable discussion groups and network with your peers. Be sure to come with questions and professional experiences to these valuable open-topic dialogue sessions taking place bimonthly as we’ll be discussing current trends, issues, challenges and opportunities. IFEA SPONSORSHIP VIRTUAL AFFINITY GROUP Moderated by: Sally Croker President & CEO Innovative Sponsorships

IFEA OPERATIONS VIRTUAL AFFINITY GROUP Moderated by: Becky Genoways, CFEE Program Specialist Genoways Event Management

Moderated by: Colleen Murphy, CFEE Director of Community Relations Des Moines Arts Festival

Moderated by: Ira Rosen, MA, CFEE, CED President & CEO ILR, LLC, Festival and Event Consulting

IFEA CITIES, CVB’S & TOURISM VIRTUAL AFFINITY GROUP Moderated by: Tammy Dooley, CFEE Director City of Granbury CVB

IFEA ARTS EVENTS VIRTUAL AFFINITY GROUP Moderated by: Stephen King, CFEE Executive Director Des Moines Arts Festival

Moderated by: Rebecca Phillips Recreation Program Super Richmond Parks, Recreation & Community Facilities

IFEA MARKETING & PR VIRTUAL AFFINITY GROUP Moderated by: Dave Bullard, CFEE Owner FanFirst

IFEA VOLUNTEER PROGRAMS VIRTUAL AFFINITY GROUP Moderated by: TaKeyia Dickens, CFEE Community Partnerships Specialist The Connector’s Lab

Moderated by: S. David Ramirez, CFEE Principal Consultant SDMRamirez, LLC

Moderated by: Samantha Mulvihill Volunteers Specialist, Shows The Pennsylvania Horticultural Society

IFEA PARADES VIRTUAL AFFINITY GROUP Moderated by: Ed Bautista, CFEE Chief Creative and Strategic Officer Bautista Event Specialists Team

IFEA’s Virtual Affinity Groups are available to current IFEA Members as one of the many valuable benefits for being a member of the IFEA. If you’re interested in networking and brainstorming with your peers in the virtual networking Affinity Groups, we encourage you to join the IFEA to participate, in addition to receiving many more great benefits.

IFEA GENERAL SESSION VIRTUAL AFFINITY GROUP Moderated by: Steve Schmader, CFEE President / CEO International Festivals & Events Association IFEA CEOs & SENIOR LEADERSHIP VIRTUAL AFFINITY GROUP Moderated by: Randy Dewitz, CFEE Owner Fanfare Attractions LLC

LEARN MORE | REGISTER HERE www.ifea.com/p/resources/ifea-affinity-groups

Nobody handles live event payroll better than us Successful payroll, workers’ comp, and employment support built for festivals, touring, and live events

We handle the paperwork. You handle the show. Cast & Crew is the most trusted Employer of Record (EOR) in live entertainment. We manage payroll, workers’ compensation, and employment on your behalf, so your organization stays focused on what’s in front of the audience. Proud to deliver continued support to the community as a returning IFEA sponsor. Proven Employer of Record

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about.castandcrew.com/live-entertainment

EXHIBITOR SPOTLIGHT

What year was your company established? Rico Solutions was established in 2021. How many employees does your company have? Our team consists of 50 staff. What areas do you serve with your product/service? Rico Solutions provides event operations support nationwide, delivering scalable janitorial, waste, recycling, and venue recovery services for sporting events, festivals, fairs, and live entertainment. How many festivals and events do you work with on an annual basis? Rico Solutions supports 50+ events annually, delivering consistent, high-quality event operations and guest experiences nationwide. What is your ‘elevator pitch’ and/or slogan about your product/service? Rico Solutions provides reliable, scalable event operations—from janitorial and waste management to overnight venue recovery and sustainability support—helping sporting events, festivals, fairs, and live entertainment stay clean, safe, and welcoming while enhancing guest experiences and supporting sustainability goals. How/why did your company/ product/service get started? Founded in 2022 by event-industry veteran Rico Tesio, Rico Solutions delivers dependable janitorial, waste, recycling, and venue recovery services, drawing on decades of experience to help events run smoothly and create better guest experiences. What new or improved product/service do you have 46

to offer that IFEA audiences need to know about? COMPASS is Rico Solutions’ guided sustainability framework that helps events, venues, municipalities, and sports organizations assess current efforts, create practical action plans, track progress, and communicate results. What sets your product/ service apart from your competitors? Rico Solutions specializes in live-event operations, providing scalable janitorial and waste services with experienced teams, consistent processes, and onsite leadership. From guest-ready venues to sustainability planning, waste reporting, and COMPASS guidance, we help organizers reduce operational demands with reliable, hands-on support. What advice would you offer to festivals and events searching for your type of product/service? Choose an event operations partner with live-event experience, responsive communication, scalable staffing, and proven quality controls. Ask about comparable events, performance tracking, and sustainability reporting, and look for a team that reduces your workload while keeping the venue clean, safe, and guestready from setup through load-out. What is your company’s customer service philosophy? Rico Solutions’ customer service philosophy is built around our #1 core value: Customer-First Commitment. We strive to engage, educate, and empower our clients through every interaction. By listening closely, communicating proactively, and delivering solutions that support their goals, we build trusted partnerships and help ensure every event is successful.

IFEA’s ie: the business of international events

Winter 2026

Matt Clark Vice President

Rico Solutions 11220 Metro Parkway Fort Myers, FL 33966 USA 404-229-3158 matt@ricosolutions.com ricosolutions.com How many years have you been with your company? One year. What are your favorite festival foods? Tacos and BBQ are my go-to’s any day of the week. What do you like to do to relax? When I’m not working, I enjoy the simple things that bring people together—sharing great food, listening to good music, and spending quality time with family and friends. Whether it’s discovering a new restaurant, enjoying live entertainment, or relaxing with the people closest to me, those moments help recharge and inspire me. What is the name of the last business book you read? Traction by Gino Wickman — a guide to building stronger businesses. by Gene Edwards What is the name of the last movie you watched? Ratatouille with my niece.

Watch Out for That Rock Biases That Sabotage Your Thinking—and How to Outsmart Them By Kate Zabriskie 48

IFEA’s ie: the business of international events

Winter 2026

Ever feel like you’re stuck pushing the same rock uphill, only to watch it roll back down? Maybe it’s that failing project you just can’t abandon or the trendy initiative you pursued without question. These struggles often stem from cognitive biases—mental shortcuts that skew our thinking and keep us clinging to flawed decisions. The good news? These biases aren’t unbeatable. With a little awareness and some simple strategies, you can spot the traps, sidestep the pitfalls, and sharpen your choices. Let’s break down seven common biases with real-world examples and actionable fixes to get your decision-making back on track. 1) Sunk Cost Bias: Why Am I Still Doing This? You’ve put a lot into something—a project, a relationship, a subscription you never use. Even though it’s no longer working, you double down because of what you’ve already invested. This is sunk cost bias in action. The Scenario: You’ve poured six months and thousands of dollars into a marketing campaign, but the data shows it’s a flop. Instead of cutting your losses, you push forward, hoping it’ll somehow turn around. Spoiler: it won’t. The Fix • Ask yourself, “If I hadn’t already invested in this, would I choose it today?” • Focus on future value, not past effort. Let data drive your next steps instead of emotion. • Bring in a neutral third party to review the situation—someone without a stake in the game.

system without consulting IT. When the system fails to integrate, the fallout is costly and avoidable. The Fix: • Practice humility. Ask, “Who knows more about this than I do?” • Consult with people outside your immediate team or expertise for fresh insights. • Regularly revisit past decisions where overconfidence led to mistakes. 5) Recency Bias: Falling for What’s Fresh It’s easy to overvalue recent events or data and forget the bigger picture.

You highlight the one project it helped move faster, while ignoring feedback that it’s slowing everyone else down. The Fix • Actively seek out opposing perspectives. Ask, “What might I be wrong about?” • Assign someone to play devil’s advocate in meetings. • Use open-ended questions to challenge assumptions, like, “What are the risks of this approach?” 3) Anchoring Bias: Stuck on the First Number When the first piece of information you encounter sets the stage, everything else feels relative to it—even if it’s arbitrary. The Scenario: During budget planning, the first department to submit a proposal sets their target at $100,000. Now every other team’s request is measured against that, even though their needs might be wildly different. The Fix • Gather data before discussions, so you’re not swayed by the first figure on the table. • Generate multiple scenarios or options to create a broader context. • Take a beat before reacting to initial proposals or estimates.

2) Confirmation Bias: Seeing Only What You Want to See Once we form an opinion, we tend to cherry-pick evidence that supports it and ignore anything that contradicts it. This bias is a productivity killer, especially in problem-solving.

4) Overconfidence Bias: Believing You’ve Got It All Figured Out Overconfidence often leads to blind spots, especially when you assume your expertise is enough to handle any challenge.

The Scenario: You’re convinced that a new team workflow is a game-changer.

The Scenario: A leader decides to handle the rollout of a complex new Winter 2026

The Scenario: During performance reviews, you focus on an employee’s last two weeks of missed deadlines, overlooking months of consistent stellar performance. The Fix • Track performance over time, not just what’s fresh in your mind. • Use tools or data to provide a fuller picture. • Ask, “Is this trend or event consistent, or is it a one-off?” 6) Halo Effect: Letting One Good Trait Overshadow the Rest The halo effect occurs when one positive impression influences how you view someone or something as a whole. The Scenario: A team member who’s charming in meetings is assumed to be a high performer, even though their actual output is mediocre. The Fix • Evaluate performance based on measurable outcomes, not surface impressions. • Seek input from others who might see what you’re missing. • Separate personality traits from job performance in evaluations. 7) Bandwagon Effect: Following the Crowd Without Question When everyone else is jumping on a trend, it’s tempting to join them, even if it’s not the right move for you or your team. The Scenario: Your competitors are pouring resources into a new technology. You invest heavily to keep up, even though your customers don’t need it and your infrastructure can’t support it. Continued on Page 108

IFEA’s ie: the business of international events

BUILT TO LAST: SMARTER EVENT SUSTAINABILITY WHAT SMART EVENTS

ARE DOING DIFFERENTLY

n the last column, we talked about how events are being asked to operate differently—and how thoughtful decisions behind the scenes are what help events stay competitive over time. So what does that actually look like in practice? Across the industry, the events that are navigating this well aren’t necessarily doing more. They’re doing things differently—more intentionally, more collaboratively, and with a clearer understanding of how their operations actually function in real time. They Design Systems, Not Add-Ons One of the biggest shifts we’re seeing (and recommend) is moving away from treating sustainability as something extra. It’s no longer about adding a few recycling bins or introducing a new initiative each year. The events that are seeing results are designing systems that work from the start. That includes: • Aligning purchases with their full life cycle questions to ask: what they buy, can it be reused, what’s the disposal path • Planning waste stations based on attendee flow • Thinking through water, energy, and materials as part of operations—not afterthoughts The events that are doing this well aren’t adding more—they’re designing better. They Make Participation Clear Attendees don’t come to an event to figure things out—they come to enjoy the experience. We have to make the right thing the easy thing. When systems are unclear, even well-intentioned guests will default to what’s easiest in the moment. That’s where we see contamination in waste streams, confusion around refill options, and missed opportunities overall. The difference is in how the system is set up. Clear placement. Clear signage. Advanced communications. Human interaction when it matters most. At events where volunteers or staff are present to guide behavior—even briefly—it makes a measurable difference. Not because people suddenly care more, but because the system supports them in making the right choice. Attendees don’t need more instructions—they need clearer systems. They Use Partnerships to Fill the Gaps No event operates in isolation. And the ones that try to do everything internally tend to hit limits quickly. The events making the most progress are leaning into partnerships: • Alignment between F&B and waste haulers and composters to maximize diversion results 50

IFEA’s ie: the business of international events

Winter 2026

• Sponsors to support visible, useful infrastructure • Community organizations and volunteers to extend the team onsite These partnerships don’t just make programs possible—they make them stronger. When everyone is aligned on expectations, materials, and outcomes, operations become more efficient and results become more consistent. They Focus on What Works (and Build From There) Another key difference is restraint. Instead of trying to implement everything at once, smart events focus on a few things they can execute well—and then build from there. They look for improvements that are: • Visible to attendees • Manageable for their team • Supported by partners From there, they test, learn, and refine. Over time, those incremental improvements add up to meaningful change—not because everything was done at once, but because the system was built to improve year over year. From the Field It’s common to see events introduce new initiatives each year—often tied to sponsor support. But when those efforts rely entirely on outside funding, they can be difficult to sustain. If the sponsor changes direction, the program often disappears with it. The events that see real progress focus first on core operations—waste, materials, water, energy—and choose to do those things better. That’s what creates consistency. And that’s what allows programs to grow over time. One Smart Move Before adding something new, take a look at what you’re already doing. Where can you better align materials, partners, or systems to support the outcome you’re aiming for? Often, the biggest gains come from refining—not adding—and building something you can improve over time. What This Looks Like At Treefort Music Fest, sustainability is built into how the event operates—not layered on top. The festival’s Green Team—made up of staff, student partners, and over 100 volunteers—supports waste sorting, composting, and attendee education throughout the event. Volunteers are stationed in key areas to guide behavior in real time, helping

WITH JEN MARHENKE

attendees place materials in the correct streams and keeping contamination low. At the same time, Treefort works with vendors and partners to align materials with their system—expanding compostable food service and encouraging beverage formats that are more likely to be recovered. The result is a system that works on the ground: • Cleaner waste streams • Better participation from attendees, and • More efficient operations overall It’s not about adding more—it’s about making the system function the way it’s intended to. Built to Last The events that are doing this well aren’t necessarily doing more—they’re doing things more intentionally. They’re designing systems instead of adding programs. They’re making participation clear instead of assuming it. They’re working with partners instead of working around them. And they’re focusing on what works—then building from there.

That’s what creates consistency. And that’s what builds stronger events over time. Looking Ahead In the next column, we’ll look at how these operational decisions translate into long-term value—through stronger sponsor alignment, better data, and a more resilient event overall.

Jen Marhenke is the Director of Sustainability with Rico Solutions, working with event producers across the country to develop practical, scalable approaches to sustainability. With over 20 years in event production, she specializes in helping events improve operations, align with sponsors, and create measurable impact through realistic, data-informed strategies. For more information about Rico Solutions, go to: https://ricosolutions.com/. To contact Jen directly, Email: jen@ricosolutions.com.

Winter 2026

IFEA’s ie: the business of international events

EXHIBITOR SPOTLIGHT

What year was your company established? 2011 How many employees does your company have? Family-owned, four employees. What areas do you serve with your product/service? Spectrum Weather & Specialty Insurance serves clients nationwide and is licensed in 49 states, helping festivals, fairs, concerts, sporting events, and businesses manage weather-related financial risk. How many festivals and events do you work with on an annual basis? We help protect more than 500 fairs, festivals, concerts, sporting events, and outdoor celebrations each year with customized weather and event cancellation insurance solutions. What is your ‘elevator pitch’ and/or slogan about your product/service? Spectrum Weather & Specialty Insurance designs customized coverage to protect event revenue from weather-related losses, comparing options from multiple carriers for solutions such as rain, heat, snow, and cancellation insurance. Combining insurance expertise with meteorological knowledge, Spectrum guides clients from quote to claims support so they can choose confidently and focus on their event. How/why did your company/ product/service get started? Founded in 2011 by meteorologist Robert Holmes, family-owned Spectrum Weather & Specialty Insurance helps events and businesses nationwide manage weather-related financial risks through expert guidance and responsive, personalized service. Serving fairs, festivals, concerts, sports, municipalities, and more, Spectrum received the IAFE Associate of the Year Award in 2023. 52

What new or improved product/service do you have to offer that IFEA audiences need to know about? Spectrum offers tailored weather protection for outdoor events, including rain, heat, snowfall, adverse-weather and event-cancellation coverage. Its consultative approach helps organizers match coverage to their event, budget, and risks—including emerging threats such as wildfire smoke and poor air quality. What sets your product/ service apart from your competitors? Spectrum takes a personalized approach to weather insurance, assessing each event’s needs and comparing options from multiple carriers. With meteorological expertise and ongoing support from policy selection through claims, Spectrum helps organizers make informed decisions and manage weather risks with confidence. What advice would you offer to festivals and events searching for your type of product/service? Don’t wait until the last minute to explore weather insurance. Early planning provides more coverage options, better pricing, and time to customize a policy around your event’s unique risks. Work with a provider who asks questions about your revenue, operations, and goals—not just your event date. The right coverage should match your financial exposure, and you should fully understand how claims are verified before purchasing the policy. What is your company’s customer service philosophy? We’re available when clients need us, providing responsive communication, personalized guidance, quick turnaround, and support before, during, and after each event. We build lasting relationships by making weather insurance straightforward, dependable, and backed by people who care about our clients’ success.

IFEA’s ie: the business of international events

Winter 2026

Robert Holmes President/Meteorologist

Spectrum Weather and Specialty Insurance, Inc. PO Box 1193 Kearney, MO 64060 USA 816-810-2346 rholmes@spectrumwx.com SpectrumWX.com How many years have you been with your company? Since founding Spectrum in 2011. What are your favorite festival foods? Corn dogs with mustard, fresh cheese curds, mini donuts, roasted sweet corn, and freshsqueezed lemonade. What do you like to do to relax? When I’m not talking weather, you’ll usually find me fishing, spending time with family, working outdoors, attending a local dirt track race, or visiting fairs and festivals. I also enjoy traveling to events around the country and meeting the dedicated volunteers and professionals who make them successful. What is the name of the last business book you read? Extreme Prey, by John Sanford.

www.ricosolutions.com

Event Planning for a Better Tomorrow KNOWLEDGEABLE & RELIABLE Rico Solutions collaborates with event producers to elevate their operations with a clear focus on sustainability, reducing environmental impact and optimizing efficiency at every step.

Our Sustainable Impact

Community Boost

Smart Spending:

Brand Reputation

Future-Proofing

We enjoy working with local organizations that support under-represented groups.

Cutting waste often means cutting costs. It's a win-win for your budget and the planet.

Consumers care about sustainability. Show them you do, too, and watch your brand value grow.

As regulations tighten, events working towards sustainability are ahead of the curve.

Innovation Driver

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Position your event as a leader in sustainability. Inspire others to adopt green practices and set the standard for the industry.

Who Can We Help? Sporting Events Cultural Festivals Corporate and Civic Events

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If you're hosting and event and want to make it count, we can help.

info@ricosolutions.com

Fighting Festival

FATIGUE Professor Joe Goldblatt

IFEA’s ie: the business of international events

Winter 2026

“Too much of a good thing …” is the age-old maxim often used to describe extended periods of over indulgence. The primary purpose of festivals is to enter liminal period where we escape from our daily predictable lives and explore, engage, and deeply experience time out of time. However, in the post Covid-19 world as our festival lives return to a new normal time, there has been a tendency to welcome unlimited growth as if we fear that if we do not seize this moment then we might not have the opportunity to do so in the future. I am often reminded of the Roman bacchanalia, and we know all too well what happened to Rome. The 79th anniversary of the Edinburgh Festivals may be one example of this unlimited growth. What began in 1947 with eight performing groups setting up temporary performing spaces in hotels and other non-traditional spaces to protest their exclusion from the original Edinburgh International Festival. Since that time the Edinburgh Festival Fringe has grown to 4,200 performing groups who bring their work to Scotland’s capital city. In addition to the original Edinburgh Festival Fringe, there are now over 300 Fringe Festivals held annually in towns and cities throughout the world. As the tents that once held dramatic circus acts for 25 days are lowered to the ground, there is an opportunity for reflection about how much growth is healthy for the sustainable development of all festivals. A few years ago, I delivered a talk about the opportunities to develop festival related tourism in Oregon, in the United States. I carefully outlined and tried to make the case for all of the positive social, economic, and cultural impacts of local festivals. At the end of my talk, I asked if there were any questions. One person raised

her hand and asked “What if we do not want any more festivals?” She then went on to explain that festivals also have negative impacts such as increased traffic, heightened prices for accommodation, greater accumulation of litter and many other negative outcomes. I was surprised by her question because throughout my career I have been an international champion of well – planned, efficiently, and sustainably managed festivals and events. However, her bold question provided me with a moment to pause and consider a view that was significantly different from my own. The economist Adam Smith, a Scotsman whose Scottish enlightenment treatise entitled The Theory of Moral Sentiments sets out his groundbreaking vision of how people judge right and wrong, rooted in “sympathy” — the ability to imaginatively share another’s feelings. Through his view as an impartial spectator, he explores conscience, virtue, and the balance between self-interest and concern for others. This book, published on New Year’s Day of 1759, followed his defense of capitalism in The Wealth of Nations. In this first book he described the invisible hand of supply and demand that creates wealth among all nations of the earth. Smith realised in his successor book that citizens have a moral and ethical responsibility to also show empathy for others by controlling our impulses. Therefore, as our major festival season comes to a close, perhaps this is the right time to take a deep breath and while remembering Winter 2026

the joys of celebration to also reflect upon our responsibility in the post festival period so that future events are even more sustainable. His general admonition was that in order for an enterprise to do well, it must first do good. Following Mr. Smith’s philosophy, I believe there are three important questions we should ask ourselves and our festival stakeholders before planning future events. Firstly, it is important to ask, “How much is too much?” In other words, is there a limit to festival growth within the destination where it occurs? What constitutes or signals the breaking or tipping point for festival growth? Are the early indicators greater and detrimental strains upon the social, cultural, economic, and environmental capital of the destination? Second, at what point do we listen more empathetically to our adversaries who object to unbridled festival growth? How do we constructively engage with them to effectively demonstrate our willingness to consider their views and seek future collaboration for the good of our greater community. Third and finally, how do we move forward in staging the growth of festivals to ensure that they are economically, socially, culturally, and environmentally sustainable for as many people as humanly possible. After all, festivals are human endeavours planned by and delivered by human beings to hopefully advance human society in a multitude of positive ways. Could we adopt a slower and more steady approach to this development to ensure we continue to year after year foster incremental growth that promotes the greater good for all citizens? As the circus tents lower, the stages are disassembled, and the actors board their trains and planes to return home, I am every more grateful for the memory of this phenomenal enterprise that Adam Smith and other philosophers would have most certainly welcomed. And at the same time, I am hoping that through a conscientious refocus upon this incremental expansion we may also express our moral sentiment of sustainable success for many years to come. Professor Joe Goldblatt is Emeritus Professor of Planned Events at Queen Margaret University in Edinburgh, Scotland. His views are his own. For more information about his views visit www.joegoldblatt.scot

IFEA’s ie: the business of international events

THE SPONSOR DOC

WITH BRUCE L. ERLEY, APR, CFEE

THE NUMBERS BEHIND

STRONGER SPONSORSHIPS At the IFEA Conference in Tucson in October, I moderated a panel of sponsorship experts who uniformly agreed that sponsors are expecting clear business outcomes from their partnerships, with increased expectations for return on investment. Meeting those expectations depends heavily on the data and metrics organizers collect and share. Here are some of the key data points you should be delivering. Put a Face on Your Crowd Attendance opens the sponsorship conversation, but audience information helps close the sale. Sponsors need to know whether your attendees are their customers. Document age, household income, ZIP codes, family composition and visitor origin. Are attendees local residents or tourists? Do they come with children? How many return each year? Your ticketing system can provide purchase locations, ticket preferences and buying patterns. Short audience surveys can fill the gaps, particularly for free festivals where ticketing information is unavailable. Be clear about attendance methodology. Tickets sold, admissions scanned and estimated crowds are different measurements. Explain your numbers before a prospect has to ask. Your Digital Footprint Has Value Your audience includes people following your social media, visiting your website and receiving your emails throughout the year. That reach has sponsorship value, especially when you can document engagement. Track shares, comments, video views, website visits and email clicks. Follower counts tell sponsors how many people might see their message; engagement helps show whether anyone paid attention. Start with your platforms’ built-in reports. Social analytics, website analytics and email marketing dashboards already contain useful information. Ask your marketing team or agency to establish a baseline and track sponsor promotions separately wherever possible. Connect Participation to Performance Connect measurement to the sponsor’s objectives. A beverage company may want samples distributed. A bank may want qualified leads. A retailer may want offer redemptions or store visits. A hospital may want greater awareness and trust.

Dedicated links, promotional codes, QR codes and lead forms can help document action. Audience surveys can measure sponsor recall and attitudes. Report what each number actually demonstrates. A click shows interest; it does not prove a sale. The sponsor may need to supply the information connecting event activity to customer acquisition or revenue. Plan the Measurement Before the Moment Ask every sponsor, “What specific measurements will you need to evaluate this partnership?” Then determine who will collect each number, how they will collect it and when results will be shared. Your team may track digital response while the sponsor counts booth conversations, samples or sales. Some measurements require advance setup, designated staff or survey questions. After the festival is a poor time to discover that neither party tracked the results the sponsor expected. Build measurement responsibilities into your activation plan. Give Your Champion a Case for Renewal Report against the objectives you agreed upon. Include results, photographs, benefits delivered and recommendations for improving next year’s partnership. Explain what worked and where adjustments are needed. Give your sponsor a comprehensive, data-driven, report they can use internally to justify renewal. A collection of logo photographs alone won’t answer the business questions. My Take Throughout nearly five decades in sponsorship, I have found that strong partnerships depend on understanding what each party needs and delivering what was promised. Better data strengthens that process. Know your audience. Establish the sponsor’s objectives. Agree on the measurements. Document the results. Continued on Page 87

IFEA’s ie: the business of international events

Winter 2026

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EXHIBITOR SPOTLIGHT

What year was your company established? 2015 How many employees does your company have? 7 What areas do you serve with your product/service? We focus on the U.S and Canada market, with some reach in Europe. How many festivals and events do you work with on an annual basis? Thousands annually What is your ‘elevator pitch’ and/or slogan about your product/service? The EventHub platform helps event organizers with the tasks they dislike the most: Sourcing sponsors, organizing and coordinating with vendors, mapping out events with booth assignments, while increasing event revenue with the marketing capabilities of our ticketing component. How/why did your company/ product/service get started? Our Co-founders Michael and Jamie have spent a collective 20+ years in the events industry. Their pre-EventHub experience included producing entire festivals and managing nationwide sponsorship activations for global brands. They’ve done 4am load-ins in the mud and rain, and they’ve reconciled cash box offices past 1am in the morning. These experiences led them to found EventHub, with the realization that there was an industry need for a platform that could streamline management processes, and create efficiencies within b2b partner workflows. What new or improved product/service do you have to offer that IFEA audiences 60

need to know about? Mobile first ticketing software with reliable iOS based hardware. Management improved platform with a redesigned dashboard that’s faster and with more custom tools for managing orders. https://eventhub.net/ What sets your product/ service apart from your competitors? EventHub was built by people who’ve actually run live events, so we know how frustrating it is to juggle five different software tools for a single weekend. Instead of forcing organizers to piece together separate systems for ticketing, vendor paperwork, layout maps, and sponsor sales, we put everything under one roof. On top of making logistics easier, we actively help events bring in more money. Our built-in marketplace connects organizers directly with over 130,000 brand sponsors looking for partnerships. Whether you’re running a local city festival, a county fair, or a major sports venue, EventHub helps small teams save time, cut out administrative headaches, and grow their events. What advice would you offer to festivals and events searching for your type of product/service? As you search, think of the things that you’d really like to have taken off your plate when it comes to your events. And more importantly, when evaluating a potential software platform, make sure that you’ll have the support that you need so that you’re not left on your own during your events. What is your company’s customer service philosophy? We take a dedicated approach to our customers, so that you know who’s in your corner to ensure your events are successful!

IFEA’s ie: the business of international events

Winter 2026

Jed Ramsey Account Executive

EventHub Estes Park, CO, USA 720-934-1055 jedr@eventhub.net eventhub.net How many years have you been with your company? I started in June 2026. What are your favorite festival foods? I love turkey legs and funnel cakes! What do you like to do to relax? I live by Rocky Mountain National Park, and I love to get out for hikes or walks at the lake. What is the name of the last business book you read? From Good to Great, by James C. Collins. What is the name of the last movie you watched? The Social Reckoning

IFEA WORLD FESTIVAL & EVENTS CONFERENCE 2026

Run. Grow. Own Your Events. RUN

Run your events with confidence.

GROW

Grow your audience and revenue.

OWN

Own your brand data & audience.

Timed Entry & Capacity Controls

Auto Discounts & Promo Codes

Custom Branded Websites

On-site Kiosks & POS

Upsells & Add-Ons

White-Label Experience

Real-Time Access Scanning

CRM & Fan Analytics

Self-Service Exchanges

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“Recognizing the best in community leadership and festival and event partnerships around the world.”

Global Recognition for Festivals & Events: IFEA Names 2026 World Festival & Event Cities

The International Festivals & Events Association (IFEA) – The Premier Association Supporting and Enabling Festival and Event Professionals Worldwide – announced and recognized the 2026 recipients of their prestigious “IFEA World Festival & Event City” award, during the IFEA Annual Convention & Expo presented by atVenu in Tucson, Arizona, on October 5, 2026. The IFEA World Festival & Event City Award was created to encourage, support, and recognize positive local environments for festivals and events worldwide. Festivals and events generate tremendous cultural, social, and economic value for the communities they serve, but long-term success depends on strong partnerships and support at every level. “The IFEA is proud to recognize and shine a spotlight on those cities and markets that have invested in building environments where festivals and events can thrive,” said IFEA President & CEO Steven Wood Schmader, CFEE, during the award presentations. “Through this program, we aim to strengthen the dialogue between events and cities around the globe—at a time when that connection has never been more important. The high caliber of this year’s entries highlights the powerful role that festivals and events play in shaping vibrant, sustainable communities. The cities being honored in 2026 are setting strong examples we hope others will follow.” Entries were reviewed by an international panel of industry experts, making this recognition the only global honor of its kind. Each city’s submission was evaluated on a comprehensive range of criteria, including: 62

• Community Overview – providing the judges with a deeper understanding of each community and the infrastructure in place to host and/or support those producing and attending festivals and events. • Community Festivals & Events – illustrating the diversity and success of current festivals and events serving each market’s residents and visitors. • City / Government Support of Festivals & Events – demonstrating the strength and depth of support from each applicant city and other governmental bodies (county, state, taxing districts, etc.) as it pertains to festivals and events. • Non-Governmental Community Support of Festivals & Events – highlighting the commitment and direct support provided by community individuals and organizations. Without this support, most festivals and events could not achieve the level of success that these important partnerships help to build. • Market Leveraging of the “Community Capital” Created by Festivals & Events – demonstrating how the city and its partners maximize the branding and marketing opportunities provided by

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festivals and events to generate return in other areas. • Extra Credit – an opportunity for each city to highlight additional programs, services, and event-related resources not covered in the above categories (e.g., local university event management programs, certified professionals, shared event-resource programs, etc.). 2026 IFEA World Festival & Event City Recipients The IFEA is proud to recognize the following cities as 2026 IFEA World Festival & Event Cities, each exemplifying a strong commitment to creating and supporting positive environments for festivals and events in their communities. These cities have demonstrated visionary leadership and collaboration between governments, businesses, and community partners to ensure that festivals and events continue to thrive. Their efforts not only strengthen local economies, but also celebrate cultural identity, foster community pride, and attract visitors from around the world.

Historic Kailua Village Hawaii, United States

McAllen, Texas United States

Muju-gun, Jeonbuk State Republic of Korea

Nestled along the storied Kona Coast of Hawaiʻi Island, Historic Kailua Village is a vibrant oceanfront community where culture, history and celebration come together year-round. Once the seat of Hawaiian royalty and home to iconic landmarks such as Huliheʻe Palace and Mokuaikaua Church, the village today serves as a dynamic gathering place for residents and visitors alike. From internationally recognized events such as the IRONMAN World Championship and Kona Coffee Cultural Festival to beloved community traditions, including Independence Day and Christmas parades, Kailua Village embraces the power of festivals and events to connect people, preserve culture, support local businesses and create unforgettable experiences. With its walkable oceanfront setting, authentic Hawaiian spirit and commitment to community-driven celebrations, Historic Kailua Village demonstrates how festivals and events can enrich both place and people.

McAllen, Texas, is a bicultural community where cultures blend, friends gather and new traditions are created. Its heritage is woven throughout a diverse calendar of more than 800 events each year, generating more than $69 million in annual economic impact and supported by more than 2,700 volunteers and a dedicated special events team. Signature celebrations include the McAllen Holiday Parade, the largest illuminated holiday and helium balloon parade in Texas, as well as original festivals such as Fiesta de Palmas and MXLAN, where Latino culture and traditions thrive. Designated by the Texas governor as the official South Pole of Texas, McAllen also brings a distinctive South Texas personality to the holiday season. Through events celebrating culture, arts, competition, community and inclusive outdoor fun, McAllen has created a yearround destination built around bringing people together. Feel like celebrating? Experience McAllen, so you’ll be the one who knows a place: McAllen, Texas.

Muju-gun is one of Korea’s leading ecological festival destinations, bringing together pristine nature, cultural heritage, international sports and sustainable tourism. Internationally recognized through the Muju Firefly Festival, Korea’s premier ecological festival, Muju has developed a year-round festival calendar centered on ecology, sports, traditional heritage, and film and leisure. Signature events include the Muju Firefly Festival, Muju Film Festival, World Taekwondo Grand Prix Challenge, Muju Well-being Taekwondo Festival and Anseong Nakhwa Nori Festival. Together, its events attract more than 1 million visitors annually to a county of just over 23,000 residents. Muju is also recognized for ESG-based festival management, incorporating reusable tableware, recycling, waste reduction and environmentally friendly operations. Strong collaboration among residents, volunteers, businesses, cultural organizations, educational institutions and public agencies has created a community-centered festival model that strengthens local identity and civic pride. By integrating festivals with nature, culture, tourism and community development, Muju demonstrates how events can support environmental stewardship, regional prosperity and international exchange.

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Pattaya City, Chonburi Thailand

Philadelphia, Pennsylvania United States

Pittsburgh, Pennsylvania United States

Pattaya City has evolved into a premier global destination, blending its iconic coastal setting with a strategic vision to become a “Global Event Hub.” Supported by world-class infrastructure and high-capacity hosting capabilities, Pattaya serves as a dynamic setting for major international festivals and events. Its diverse portfolio ranges from cultural traditions such as the Wan Lai Songkran Festival to the Pattaya International Fireworks Festival, Pattaya Countdown and the highly anticipated debut of Tomorrowland Thailand 2026. By integrating advanced technologies, including AI-powered safety systems and sustainable urban management, with strong community partnerships, Pattaya has created an environment where global creativity, cultural diversity and local commerce can thrive. As an important economic center within Thailand’s Eastern Economic Corridor, Pattaya continues to expand its role as an international festival and event destination while fostering community participation, inclusivity and opportunities for residents, businesses and visitors.

Recognized as the Birthplace of America, Philadelphia brings a 340-year legacy of hosting signature events rooted in history, hospitality and innovation. A pioneer in the special events industry, Philadelphia continues to play a prominent role on the national and international stage. Following commemorations of the 250th anniversaries of the U.S. Army and Navy, the city takes center stage in 2026 with America’s 250th anniversary celebrations, alongside globally recognized events including the FIFA World Cup and Major League Baseball’s All-Star Week. With extensive experience hosting major celebrations and a strong spirit of collaboration, Philadelphia continues to welcome event producers, residents and visitors from around the world. Its combination of history, infrastructure and event expertise provides a distinctive setting for experiences that honor the past, celebrate the present and bring communities together.

Pittsburgh was forged in fire, in steel that built skylines, in grit that shaped champions and in a spirit that doesn’t know how to quit. But what Pittsburgh forged was never just steel. It forged resilience, creativity and a city that keeps making. Today, those sparks continue through the moments and experiences Pittsburgh creates and shares: the roar of a crowd on game day, bold flavors, inspiring art, rivers and trails waiting to be explored, and the energy of ideas exchanged against a skyline built by generations of dreamers. Everything Pittsburgh has forged was made to spark something more: something to discover, experience and explore. This is Pittsburgh. Forged in strength. Forged in spirit. Forge on.

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City of Port St. Lucie, Florida United States

2026 The City of Port St. Lucie is one of Florida’s fastest-growing communities, known for its strong economy, natural surroundings, extensive parks and vibrant special events. As the fifth-largest city in Florida and 83rd largest city in the United States, Port St. Lucie serves as the economic center of the Treasure Coast and continues to attract families and businesses seeking a high quality of life surrounded by natural amenities. For more than 10 years, Port St. Lucie has been acknowledged as Florida’s safest large city, reinforcing its reputation as a welcoming and well-managed community. Through continued growth, community engagement and a commitment to creating opportunities for residents and visitors to come together, Port St. Lucie provides an inviting environment for festivals, events and shared community experiences.

For more information on the IFEA World Festival & Event City Award and information on how to nominate your city for the 2027 Award – CLICK HERE. To view past recipients of the IFEA World Festival & Event City Award – CLICK HERE.

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IFEA’s ie: the business of international events

WHAT DOES CHATGPT HAVE TO SAY? KEEPING THE HUMAN IN THE CREATIVE PROCESS:

FINDING THE RIGHT ROLE FOR AI IN FESTIVALS AND EVENTS

With ChatGPT Artificial intelligence can give festival and event professionals something they rarely have enough of: time. But as we embrace its efficiencies, are we putting our own creativity, judgment and decision-making skills at risk? There is a certain irony in using artificial intelligence to write an article about why we shouldn’t let artificial intelligence do all our thinking for us. And yet, that contradiction captures one of the biggest questions facing our industry. How do we take advantage of a technology that can accomplish in seconds what once took us hours, without gradually surrendering the very skills that make us good at what we do? For festival and event professionals, the temptation is understandable. Our days are filled with deadlines, competing priorities, limited resources and an extraordinary number of details that must come together at exactly the right moment. If AI can help us work faster, reduce mistakes and take some of the administrative burden off our plates, why wouldn’t we use it? I believe we absolutely should. But I also believe we need to be thoughtful about where we draw the line. Our industry is built on creativity, relationships, experience and the ability to make decisions when circumstances don’t follow the plan. Those are skills developed over years of solving problems, trying new ideas, learning from mistakes and occasionally taking risks that don’t make sense on paper. The concern isn’t that AI will suddenly replace those abilities. It’s that, through convenience and repetition, we may slowly stop exercising them. Give AI the Work That Doesn’t Require Your Imagination Think about how much of your week is spent doing work that is necessary but doesn’t necessarily benefit from your personal creativity or professional judgment. Consider the preparation involved in producing a major festival. There are vendor contact lists to maintain, production schedules to update, meeting notes to organize, permit requirements to track, volunteer assignments to coordinate and countless documents that need to remain consistent as plans evolve. These are areas where AI can be genuinely useful. Imagine finishing a production meeting with representatives from operations, marketing, sponsorship and security. Instead of spending the next hour sorting through notes and identifying responsibilities, you could use an approved AI tool to organize those notes into action items, identify deadlines and prepare a draft follow-up document for review. The technology hasn’t decided which issues deserve priority or who should be responsible for resolving them. Those decisions remain with your team. It has simply eliminated much of the administrative work required to document them. The same approach can help with vendor management. AI can compare submitted proposals against criteria your organization has already established, organize differences in pricing and services, 66

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and flag missing information. Your staff still evaluates reliability, relationships, past performance and the less tangible considerations that often determine whether a vendor is the right fit. Volunteer coordination presents another opportunity. AI can help identify scheduling conflicts, organize availability, compare staffing needs against existing assignments and flag positions that remain unfilled. It can even help prepare individualized instructions based on assignments your volunteer coordinator has approved. For organizations managing hundreds or thousands of volunteers, those efficiencies can be significant. The key is to use AI to process information, identify inconsistencies and organize repetitive tasks while keeping decisions about people, priorities and resources in human hands. There is an important distinction between asking AI to identify a scheduling conflict and asking it to decide which volunteer should lose an assignment. One requires processing information. The other requires judgment, context and an understanding of relationships. And that distinction matters. Let AI Check Your Marketing, Not Create Your Identity As someone who works in marketing, I see tremendous value in using AI as an additional set of eyes. We have all experienced that moment when a promotional piece has been reviewed by several people, approved and distributed, only for someone to discover an incorrect date, a missing sponsor logo or a typo in the headline. AI can help catch those mistakes before they reach the public. Consider a festival producing dozens of promotional materials across print, digital, social media and on-site signage. AI can review copy for spelling, grammar, inconsistent event dates, incorrect ticket prices and differences in sponsor recognition. It can compare promotional text against an approved information sheet and identify details that need verification. For international events, it can also help flag language that may be confusing to audiences unfamiliar with local terminology. Accessibility reviews are another useful application, including identifying overly complicated language or missing descriptive text. But I would encourage marketing teams to resist the temptation to let AI create every advertisement, social media post, campaign slogan and promotional message. Why? Because when everyone has access to the same technology, we risk producing marketing that looks and sounds remarkably similar. Imagine five competing festivals asking AI to develop a campaign promoting their summer events. Without strong creative direction, how many would receive some variation of an invitation to experience unforgettable memories, vibrant entertainment and something for the whole family? Those phrases may be perfectly acceptable, but they could describe almost any event in almost any community. The most effective festival marketing comes from understanding what makes an event distinctive. It might be an unusual

WITH CHATGPT

tradition, a community’s history, the personality of its volunteers or an experience that longtime attendees recognize immediately. Those insights come from people who know the event and its audience. My preference is to develop the concept, write the message and establish the creative direction ourselves. Then let AI help proofread, check consistency and identify possible problems. We should also be careful about allowing AI to make every suggested improvement. Sometimes the wording that makes a campaign memorable is precisely what an automated editing tool wants to change. A little personality, humor or unconventional phrasing can be far more valuable than perfectly polished copy. The Hidden Cost of Letting AI Do the Thinking There is research suggesting we should take this concern seriously. A 2025 study by Microsoft Research and Carnegie Mellon University surveyed 319 knowledge workers about their use of generative AI. Researchers found that greater confidence in AI was associated with less critical thinking, while greater confidence in one’s own abilities was associated with more critical engagement. The study relied on participants’ reported experiences, so it does not establish that AI causes a loss of critical-thinking ability. However, it raises important questions about how our working habits may change as we become more dependent on these tools. Consider how festival professionals develop their judgment. We learn by evaluating options, discussing disagreements, working through problems and discovering that the most obvious solution isn’t always the best one. A programming director might spend considerable time deciding whether to introduce a new entertainment experience. That process involves considering audience expectations, costs, logistical challenges, community relationships and the event’s long-term identity. AI could analyze attendance trends, summarize survey responses and organize financial projections. All useful contributions. But should it decide which entertainment experience belongs at the festival? I would argue that the decision-making process itself has value. The conversations, competing opinions and occasional disagreements help us recognize opportunities we might otherwise overlook. There is also a danger in accepting recommendations simply because they are presented confidently. AI can produce convincing answers that are inaccurate, incomplete or based on assumptions that don’t apply to a particular event. An operational recommendation that sounds reasonable may overlook a local ordinance, a longstanding community agreement or a lesson learned from a previous festival. Experienced professionals recognize that what works for one event may be entirely wrong for another. We should be particularly cautious about letting AI make recommendations in areas involving public safety, crowd management, emergency planning or accessibility. It can help organize documentation and identify questions for qualified professionals, but it cannot replace their expertise or accountability.

Could Efficiency Actually Make Us Less Innovative? Here is something worth considering: What if saving time doesn’t automatically make us more creative? We tend to assume that eliminating routine work will create additional opportunities for innovation. That is certainly possible, but only if we deliberately use the time we recover. If AI saves a marketing director five hours each week, will those hours be spent developing a new campaign, talking with attendees or exploring an unconventional promotional partnership? Or will the organization simply expect five additional hours of production? There is a real possibility that AI could make our teams more productive without making our events any more imaginative. We could produce more content, generate more reports, evaluate more data and complete more projects while spending less time developing original ideas. In fact, I suspect that one of the biggest challenges facing festival organizations over the next several years will be resisting the pressure to fill every available hour with additional work. Creativity needs room. Some of our best ideas emerge during conversations that weren’t on the agenda, visits to other festivals, or moments when we have enough time to question why we’ve always done something a particular way. Those experiences are difficult to measure on a productivity report, but they contribute directly to the character and continued success of our events. I would rather see an organization use AI to eliminate five hours of repetitive work and dedicate two of those hours to meaningful creative discussion than use all five to produce more material. That may sound inefficient. In the long run, it could be a far better investment. Don’t Forget the Next Generation of Event Professionals Another concern deserves attention, particularly for organizations that employ younger professionals, interns and seasonal staff. Many of us developed our skills by completing tasks that were time-consuming, occasionally frustrating and sometimes tedious. We learned to write promotional copy by writing it. We developed organizational skills by managing complicated schedules. We learned how to evaluate vendor proposals by comparing them ourselves and asking questions when something didn’t make sense. Those experiences helped develop the professional judgment we now rely on. If entry-level employees use AI to complete every assignment, where will they gain that experience? This doesn’t mean we should insist that younger employees perform unnecessary manual work simply because we did. Technology should eliminate inefficiencies. But we should think carefully about which tasks provide valuable learning opportunities. For example, ask a new marketing coordinator to develop their own promotional concept before using AI to review the copy. Have a junior event manager evaluate vendor proposals Winter 2026

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independently before comparing their findings with an AI-assisted analysis. Encourage employees to explain why they made a recommendation rather than simply presenting the recommendation itself. The ability to defend a decision, recognize an error and adapt when new information becomes available is essential in our profession. My prediction is that organizations that intentionally develop these skills will have a considerable advantage over those that measure employee performance primarily by how quickly work gets completed. Establish Boundaries Before They Become Necessary There is another practical consideration: protecting the information we handle. Festival organizations routinely work with confidential sponsorship agreements, vendor pricing, employee records, volunteer information, financial projections and attendee data. Before uploading any of that information into an AI platform, organizations need to understand how the information will be stored, processed and potentially used. The National Institute of Standards and Technology’s AI Risk Management Framework provides guidance for organizations evaluating AI-related risks, including privacy, reliability, transparency and accountability. Its guidance recognizes that different applications require different levels of human oversight. A reasonable organizational policy might allow AI to proofread public promotional copy or organize nonconfidential meeting notes while restricting the use of personal information, confidential contracts and sensitive operational documents unless an approved system provides appropriate protections. There should also be clear expectations about reviewing AI-generated work. An incorrect volunteer schedule is inconvenient. An inaccurate public safety document could have far more serious consequences. Interestingly, I believe organizations may eventually spend less time debating which AI platform to purchase and more time determining which decisions should never be delegated to one. That conversation is worth having now. Keeping Our Minds in the Process I don’t believe festival and event professionals need to choose between embracing AI and protecting their creativity. We can do both, provided we are intentional about how we use it. Start by looking at the work your organization repeats every week, month or event cycle. Identify the administrative processes that consume time without requiring much original thinking. Meeting summaries, document comparisons, schedule checks, data organization, proofreading and routine reporting are sensible places to begin. Then look at the decisions that shape your event’s identity, reputation and relationships. Programming, marketing concepts, community engagement, sponsorship strategy and the attendee experience deserve our direct involvement. For every AI application, ask a simple question: Are we using this tool to help us do our jobs better, or are we allowing it to do a part of our jobs that we should still be doing ourselves? And once the technology saves us time, make a conscious decision about what to do with those hours. Give staff opportunities to visit other events, exchange ideas, experiment with new approaches and develop the professional judgment that no software can provide for them. I suspect that, before long, AI-assisted administration will become so commonplace that it will no longer offer much of a competitive advantage. Nearly every organization will be able

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to produce polished documents, analyze routine information and manage repetitive processes more efficiently. What will distinguish successful festivals is what their people choose to do with that capability. Our industry has always relied on individuals who see possibilities where others see obstacles, who understand their communities and who are willing to try something that hasn’t been done before. Those abilities are worth protecting. So, by all means, let AI organize the spreadsheets, check the schedules, proofread the advertisements and handle the repetitive work that fills our days. Then close the laptop, gather your team, challenge an old assumption and come up with an idea of your own. After all, the best thing AI may ultimately give our industry is more time to think for ourselves. Sources: 1. Microsoft Research and Carnegie Mellon University (2025). The Impact of Generative AI on Critical Thinking. Research examining AI use and self-reported critical thinking among 319 knowledge workers. 2. National Institute of Standards and Technology. AI Risk Management Framework. Guidance on responsible AI adoption, governance, risk and accountability. 3. Professional Convention Management Association (2025). AI Pulse Check: How Event Planners Are Using Gen AI. Industry research on adoption, opportunities and concerns among event professionals. Hello, I am ChatGPT! As a language model developed by OpenAI, I have been trained on a vast amount of text data and use advanced algorithms to generate human-like responses to text-based inputs. My abilities include understanding natural language input, generating coherent and contextually appropriate responses, and adapting to user preferences over time. I have been used in a variety of applications, including chatbots, virtual assistants, and language translation tools. With ongoing training and refinement, I have the potential to revolutionize the way we communicate with technology and with each other. I’m constantly learning and improving, and I enjoy exploring new topics and expanding my knowledge base. When I’m not busy answering questions or assisting with tasks, I love to read, write, and analyze language data.

A Note from the Editor: We’re excited to introduce, “What Does ChatGPT Have to Say”, a new column for “ie” magazine that will be created and written from questions posed to ChatGPT. Recognizing the potential that Artificial Intelligence could have on the Festivals & Events Industry and ChatGPT’s vast knowledge and ability to generate original ideas, we thought this would be a fun way to bring a fresh perspective to “ie” magazine, and provide readers with new and engaging content. We can’t wait to see what interesting and thought-provoking insights ChatGPT will bring to its column and the magazine’s readership! If you have a topic you’d like ChatGPT’s to address in an upcoming column, please contact Nia Hovde, CFEE, Vice President/ Director of Marketing & Communications at nia@ifea.com.

INTERNATIONAL FESTIVALS & EVENTS ASSOCIATION

Thank You

for your 2026…

Two-Step Under Western Skies Event Support Presents DJ Munition

And to All Who… Went for the Ultimate Trip | Shopped the Auction Took A 50/50 Chance to Support Scholarship Travel | Purchased a Pin Donated an Auction Item | Donated Funds

We couldn’t have done it without YOU!

ASSOCIATION ENDORSED PARTNER

The IFEA would like to thank the above partners for their dedicated support of the association. Association Endorsed Partners have made a commitment to the continued success of our association, our members, and our industry through their umbrella support of all IFEA programs and services. Show your support for these dedicated providers to our industry by getting to know them, and the high quality products and services that they supply, better. Interested in becoming an Association Endorsed Partner? Contact Carrie Ring, CFEE, Director of Partnerships & Programs (208) 433-0950 x8120 or partnerships@ifea.com

EXHIBITOR SPOTLIGHT

What year was your company established? 2019 How many employees does your company have? 13 What areas do you serve with your product/service? National. Tutela is available for event deployments across the United States. What is your ‘elevator pitch’ and/or slogan about your product/service? APOLLO Tutela combines camera coverage, crowd awareness, emergency communication, and attendee engagement in a rapidly deployable event platform. With human-verified firearm detection, alerts, two-way messaging, and digital displays for announcements, wayfinding, and sponsorships, it helps organizers monitor conditions and keep crowds informed.

messaging, visual alerts and two-way emergency communication, this gives event teams tools to connect threat awareness with a coordinated response. The same platform also supports everyday event communication, including wayfinding, announcements and sponsor messaging. What sets your product/ service apart from your competitors? Tutela combines event security, emergency communication, announcements, wayfinding, and sponsor displays in one rapidly deployable platform, delivering everyday value as well as support during incidents. Its Omnilert integration pairs visible-firearm detection and human verification with audio and visual response tools. How many festivals and events do you work with on an annual basis? Tutela is newly launched. We’ve participated in one event to date, Rocklin Brewfest.

How/why did your company/ product/service get started? Action-CS was founded in 2020 to help organizations move from passive surveillance toward proactive protection. Its early work connected cameras with tools such as remote audio and strobe lights, allowing security teams to respond to what they saw. Tutela brings that approach to festivals and events by combining threat awareness, communication and attendee engagement in a rapidly deployable platform.

What advice would you offer to festivals and events searching for your type of product/service? Start with your event’s layout, crowd flow and response plan. Ask how a system detects potential threats, who verifies alerts, and how information reaches your team and attendees. Evaluate camera coverage, power, connectivity, deployment needs and staff training. Request a demonstration using scenarios relevant to your event, and make sure the technology fits your existing security procedures.

What new or improved product/service do you have to offer that ifea audiences need to know about? Omnilert’s technology identifies visible firearms in camera feeds and supports a human-verification process before predefined response workflows are activated. Combined with Tutela’s audio

What is your company’s customer service philosophy? We start by understanding each customer’s site, existing systems and safety goals, then help shape the right solution. Our team supports system design, product selection and installation planning, working with security professionals to make the technology practical to deploy and use.

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Justin Gant CEO & Co-Founder

Action-CS jgant@action-cs.com www.apollosecure.ai How many years have you been with your company? Since co-founding Action-CS in 2019. What are your favorite festival foods? Turkey legs and funnel cakes. What do you like to do to relax? Unplug from technology and spend time outside. What is the name of the last business book you read? High Output Management by Andrew Grove What is the name of the last movie you watched? The Odyssey

The Route Between Order and Chaos Before the Crowd Arrives, Make a Clear Path for What Could By Shelly Ezanno 74

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At large-scale events, the most important line on the site map may not be the stage perimeter, the sponsor footprint, or the VIP boundary. It may be the one space deliberately left open. That space is the safety lane - a protected access route that allows police, fire, EMS, and event operations staff to move quickly through a site when time, space, and control matter most. To an inexperienced planner, it can look like unused real estate. To public safety professionals, it is something entirely different: a life-safety feature. It is the corridor that helps responders reach a medical emergency, isolate a threat, remove an injured person, and keep one incident from becoming a larger crisis. For outdoor event planners, the lesson is straightforward: a safety lane should never be designed in isolation. It should be developed in close coordination with police and fire departments, because those agencies will depend on it when the site is crowded, compressed, and no longer behaving as planned. “A safety lane is not empty space. It is a response space.” Why Safety Lanes Matter A safety lane is a dedicated route through or around an event footprint that remains clear for emergency and operational use. At a festival, concert, parade, marketplace, or civic celebration, that route may be the only dependable way for responders to move once attendance peaks and crowd behavior becomes less predictable. Outdoor events present special challenges because they are temporary environments. They are built from tents, barricades, stages, fencing, concession booths, portable restrooms, utilities, sponsor activations, and movable equipment. What looks open during setup can narrow quickly once the public arrives. Guests stop in the walkways. Lines spill over. Vendors extend beyond their footprint. Crowds gather around performances, giveaways, and food service. In minutes,

• Which site features may create bottlenecks, blind spots, or pinch points • How to preserve command and control if conditions change quickly When police and fire are involved early, safety lanes can be incorporated into the event’s operating system. When they are involved late, planners are often forced to revise layouts, relocate vendors, reduce footprint density, or solve avoidable access problems after major decisions have already been made.

circulation space can become congested and unstable. That is why safety lanes matter. They preserve access under live conditions, not ideal conditions. Virginia’s fire and life-safety framework reinforces that principle. The Virginia Statewide Fire Prevention Code requires occupant load posting in assembly spaces with 50 or more occupants, and Virginia guidance used by public institutions states that crowd managers are required at events with attendance of 1,000 or more. Virginia SFPC University of Mary Washington Virginia Tech Those expectations support a broader operational truth: emergency access cannot be improvised after the crowd forms. Why Planners Should Work Closely With Police and Fire Outdoor large-scale event planners should work closely with police and fire departments, as those agencies view the site differently. Planners are often appropriately focused on audience experience, programming, traffic flow, vendor placement, sponsor visibility, and activation density. Police and fire leaders are focused on another question: How will responders move when the site is crowded, confused, or unstable? That partnership matters because police and fire departments can help planners identify: • Where crowd density is most likely to interfere with response • Which routes will remain usable during peak attendance • Where emergency vehicles or medical carts need access • How patients or threatened individuals will be extracted • Where a disturbance could trigger secondary crowd movement Winter 2026

“If police and fire are expected to respond at your event, they should help shape the routes they will need to use.” The Police Perspective: Access, Control, and Stabilization For law enforcement, a safety lane is not simply about reaching an incident. It is about reaching it without creating more instability. At a large outdoor event, police may need to respond to fights, disorderly conduct, missing children, suspicious activity, traffic breaches, unauthorized vehicles, alcohol-related disturbances, or panic triggered by a rumor. A protected safety lane allows officers to move quickly and in an organized manner toward the problem. It also helps preserve crowd stability by reducing the need to push directly through densely packed spectators, which can cause people to turn, compress, or react unpredictably. Chief Steve Drew, Police Chief for the City of Newport News, Virginia, emphasized the importance of maintaining clear emergency access at large public gatherings, noting: “At any large public event, officers need a clear and reliable path to move quickly toward a problem, whether that involves a medical emergency, a disturbance, or a public-safety threat. A designated safety lane helps us reach the scene faster, manage crowd movement more effectively, and reduce the risk of confusion or escalation during a response.” That perspective reflects a basic reality of policing. The response itself can change crowd behavior. If officers have to force a path through a dense audience, the crowd may react to the responders as much as to the original problem. A protected corridor reduces that secondary disruption and allows law enforcement to

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operate in a more visible, controlled, and disciplined manner. The Fire and EMS Perspective: Access is Patient Care For fire and EMS personnel, a safety lane is one of the most important features of an event site because it directly affects response time, equipment access, and patient extraction. Outdoor events routinely generate medical incidents involving heat exhaustion, dehydration, trauma, allergic reactions, falls, cardiac distress, and alcohol-related impairment. In those moments, the quality of care begins with access. A highly trained medic who cannot reach the patient quickly, bring in equipment, or move the patient out efficiently is already at a disadvantage created by site design. A safety lane supports fire and EMS operations by: • Providing a direct route to the patient • Creating space for stretchers, wheelchairs, trauma bags, and carts • Allowing extraction to a treatment area or ambulance access point • Preserving the working room around the patient • Helping supervisors maintain scene control As the Fire Chief for the City of Newport News, Virginia, Wesley Rogers highlighted the vital role of maintaining unobstructed emergency pathways, stating: “A dedicated safety lane is critical because it gives fire and EMS personnel the access they need to reach people in distress, bring in equipment, and move patients out safely. In a crowded event setting, clear emergency access is one of the most important factors in reducing response time and protecting both the public and the responders working on the scene.” For outdoor event planners, the takeaway is clear: medical readiness is not only a staffing issue; it is also a layout issue. “At outdoor events, access is not separate from response. Access is response.” A Real-World Reminder of Why Access Matters News coverage from a concert at Memorial Park in Omaha described a man who collapsed in cardiac arrest and survived after a bystander began 76

CPR, two police officers responded, and people in the crowd cleared the way so emergency responders could reach him. The reporting makes clear that access through the crowd was part of what allowed care to happen quickly. WOWT That example should be used carefully. The public reporting does not say that an official, preplanned safety lane existed. What it does show is something just as important for planners: when a life-threatening emergency occurs in a crowded event setting, every second matters, and the ability to create or preserve a clear route for responders can directly affect the outcome. In a well-planned outdoor event, organizers should not have to rely on the crowd making room spontaneously. That access should already exist. What Police and Fire Reviewers See That Planners Sometimes Miss A site plan may look spacious on paper and still fail in the field. Police and fire reviewers know how quickly a route can be compromised by predictable event-day conditions: • A vendor trailer extends beyond its assigned boundary • Queueing lines spill into circulation space • Temporary fencing creates a pinch point • Utility carts or storage bins are parked in the wrong place • A sponsor activation draws spectators into the corridor • Guests sit, stand, or gather in what was meant to remain clear • Staff assume they can clear a route only when needed These are not minor inconveniences. They are exactly the kinds of failures that slow emergency response and weaken site control. That is why outdoor event planners should not treat police and fire review as a late-stage approval step. It should be part of the design process. Practical Questions Police and Fire Should Help Answer Before finalizing a site plan, planners should work with police and fire to answer a few critical questions: • Can responders reach every major activity zone quickly? • Does the lane connect to medical tents, ambulance access, and emergency vehicle routes? • Will the route remain usable at peak attendance, not just at opening?

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• Can officers isolate a disturbance without fighting through the crowd? • Can EMS extract a patient without worsening congestion? • Could tents, vendors, barricades, or overflow lines block the lane? • Is there a secondary route if the primary safety lane is compromised? • Who is responsible for enforcing the lane throughout the event? These questions sound simple, but they are operationally decisive. Virginia-Grounded Reference Points Several Virginia standards and practices help frame why this coordination matters: • The Virginia Statewide Fire Prevention Code requires occupant load posting in assembly spaces with 50 or more occupants. Virginia SFPC • Virginia guidance used by public institutions states that crowd managers are required at events with attendance of 1,000 or more. University of Mary Washington Virginia Tech • Some Virginia localities require special event permit applications well in advance; the City of Newport News, for example, requires applications at least 30 days before a small-scale event and at least 90 days before a large-scale event. City of Newport News • Enforcement of the Statewide Fire Prevention Code may occur through local governments, with the State Fire Marshal’s Office retaining authority where local enforcement does not exist. Virginia DHCD These standards support a larger truth: in Virginia, event safety is expected to be planned early, reviewed seriously, and managed actively. The Bottom Line For outdoor large-scale event planners, a safety lane can feel like a sacrifice of usable event space. For police, fire, and EMS leaders, it is something else entirely: a necessary condition for safe operations. A safety lane is the corridor that helps officers move toward a disturbance without escalating the crowd. It is the route that helps firefighters and medics reach a person in distress and remove that person safely. It is the access path that supports command, control, and continuity when conditions change quickly. Most importantly, it is one of the clearest examples of why planners should work closely with their police and fire Continued onPage 108

THE UN-COMFORT ZONE

WITH ROBERT WILSON

SURPRISE: CHAR ISMA IS A SKILL NOT A GIFT!

Here’s how you can develop the charisma to lead any group. My mother was charismatic, but she wasn’t always so. It was something she developed over decades. As a young adult, she was fairly insecure and would say things like, “I grew up on the wrong side of the railroad tracks.” Perhaps it was that background that motivated her, but she was determined to improve her lot in life. My mother was also quite religious. When my father was dying of kidney failure, she prayed for a miracle. I previously wrote in this column that because of her habit of reading, she came across an article about the physicians in Boston who were performing the world’s first organ transplants on kidneys. After reading the article, she contacted those doctors, who accepted my father into their program and saved his life. My mother interpreted her finding that article as an answer to prayer which led her to become more spiritual than religious. Over time she became involved with a national spiritual study group and rose to the top leadership position. As the president of this organization her charisma fully blossomed. By making speeches and guest appearances on radio shows around the country, she grew the membership substantially. She had a host of followers, and I got to witness my mother’s best self. It was an exciting time for my family. Charisma comes from the Greek word for grace or charm. Here’s a definition from the Free Dictionary: 1. a special quality conferring extraordinary powers of leadership and the ability to inspire veneration. 2. a personal magnetism that enables an individual to attract or influence people. I would never call myself charismatic, but learned several techniques from my mother that I was able to use in leading many organizations myself. Here is what I learned: Communication Skills are Key Charisma is all about having exceptional communication skills. This does not mean you have to be a brilliant orator; many charismatic people do their best communicating, and influencing, one-on-one. Good communicators are able to share the same opinions and beliefs as their audience which endears them to those listening. They are adept at recognizing and acknowledging the desires and goals of the group. This is what makes them trusted leaders. And, they exude their enthusiasm which can be infectious. On the other hand, if you do not share the same opinions and beliefs as a leader who is attempting to persuade you, they will not seem charismatic, but will sound like a raving lunatic instead (several politicians come to mind). High in EQ Charismatics are welcoming people-persons who can find commonality with just about anyone. They are outstanding at sharing the emotions and values of the people around them. This is primarily what makes them so popular. They do this so 78

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well because they are attentive listeners, who have empathy and emotional intelligence; they hear what people say and respond in a manner that lets the person talking know they have been heard. They do this by repeating what was said, and asking relevant questions that get people to open up and talk more about their interests or issues. And, as clever storytellers, they can touch people’s inner feelings with just the right tale. Humorous, Optimistic, and Bold People with charisma tend to be quick-witted and can rapidly assess a situation enabling them to identify connections such as creative solutions, and sometimes humor (charismatics are often funny and spontaneously so). Charismatic people maintain a positive mental attitude and broadcast their vision of a bright future. They tend to believe that people are generally good not evil. Their optimism makes them more persuasive because they anticipate positive outcomes; this also helps them in negotiations. They are often perceived as good problem solvers because they expect to succeed. Most of all, charismatic people are bold. They have confidence; and the certainty that comes from solid knowledge in their area of expertise. It enables them to speak authoritatively or with assertiveness, and convince or sway people to their way of thinking. Is it Charisma, Extroversion, or Narcissism? Leaders are often extroverts and narcissists, but can they also genuinely be charismatic? An extrovert is outgoing, gregarious, sociable, friendly, talkative, and enjoys working in groups, but they aren’t necessarily trying to influence someone as does the charismatic person. An extrovert may also lack confident knowledge of the common values or goals. Narcissists are interested in influencing people, but they lack the empathy for the individuals in the group which is eventually recognized and undermines their ability to inspire action. In closing, charisma is not something you are born with, it is a learned skill. You can become more charismatic by developing: the confidence of your expertise; your amicability, listening skills, and empathy; and finally your communication power. Robert Evans Wilson, Jr.is a personal empowerment author and speaker. He works with companies that want to be more competitive and with people who want to get more out of life via creative-thinking, critical-thinking, as well as, the ability to deal with change and fear. Rob is the author of ...and Never Coming Back, a psychological mystery-novel about a motion picture director; The Annoying Ghost Kid, a humorous children’s book about dealing with a bully; and the inspirational book: Wisdom in the Weirdest Places. For more information on Rob, please visit www.RobWilsonSpeaker.com.

EXHIBITOR SPOTLIGHT

What year was your company established? AGM Container Controls was established in 1970. Ascension Wheelchair lifts which is a division of AGM was established in 1992. How many employees does your company have? 150 employees. What areas do you serve with your product/service? Nationwide throughout the United States. How many festivals and events do you work with on an annual basis? Our wheelchair lifts can be found in 100’s of venues and arenas across the country, supporting accessibility in a variety of fixed and portable applications. What is your ‘elevator pitch’ and/or slogan about your product/service? Ascension Wheelchair Lifts helps festivals and venues make stages, seating, and other elevated spaces accessible. Made in Tucson, Arizona, our compact, commercial-grade lifts feature pitless, ramp-free entry; portable models arrive assembled and plug into a standard outlet. Custom finishes help them fit any venue. How/why did your Company / Product/Service get started Founded in 1992 by AGM Container Controls, Ascension creates compact, pitless wheelchair lifts for accessible, space-saving entry. Today, it manufactures the Protégé, Virtuoso, and Clarity in Tucson, Arizona. What new or improved product/service do you have to offer that IFEA audiences need to know about? Ascension’s portable Protégé and Virtuoso 82

wheelchair lifts arrive assembled, plug into a standard outlet, and move across level surfaces. Custom finishes and outdoor configurations are available. The Protégé supports 900 pounds and rises 4–42 inches; the Virtuoso supports 750 pounds, rises 12–60 inches, and includes safety skirting. Ascension reviews each project to help meet local code requirements. What sets your product/ service apart from your competitors? Ascension’s compact, pitless lifts preserve space and sightlines, with portable models, flush entry, and customizable finishes. Made in Tucson, Arizona, each lift is backed by a 10-year drivetrain, four-year parts, and 90-day labor warranty. What advice would you offer to festivals and events searching for your type of product/service? Early planning gives you more options, reduces avoidable costs, and helps integrate the lift into the event layout. Identify the required travel height, approach and exit paths, electrical access, surface conditions, storage, and whether the lift must move between locations. Recheck the plan as the event develops because stages, seating, vendor areas, and pedestrian routes can change. Confirm local code requirements and involve the lift provider and authority having jurisdiction early. What is your company’s customer service philosophy? We work directly with customers from the first conversation through delivery, installation, and ongoing use. We listen carefully, respond practically, and take responsibility when a problem arises. Our philosophy is straightforward: we will knock ourselves out to make it right.

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Sascha Schmitt

National Sales Development Ascension Wheelchair Lifts 3526 E. Fort Lowell Road Tucson, AZ 85716, USA 520-881-3993 info@rainraver.com www.ascension-lift.com How many years have you been with your company? Four years What are your favorite festival foods? Funnel cakes, turkey legs, and jalapeño poppers. What do you like to do to relax? I like to relax by working on cars. What is the name of the last business book you read? Do the Work What is the name of the last movie you watched? A Raisin in the Sun, the 1961 version

HOW TO TAP YOUR INNOVATION PIPELINE When Your Organization is Tapped Out

3 Ways to Unlock Your Organization’s Hidden Innovation Potential By Rebecca Okamoto

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Stress. Uncertainty. Unrealistic deadlines. Unreasonable goals. You know what they are: the enemy of teamwork, creativity and innovation. They’re also inescapable. Which leaves today’s leaders in an unenviable position: how to build the capability to achieve business goals while dealing with massive uncertainty. But what if? What if you could grow skills, build resilient teams and accelerate innovative thinking even though there’s no time, few resources and high instability? You can. Because every organization has an untapped innovation engine hiding in plain sight: the Lost Einstein. Your Lost Einstein is a super smart person with a game-changing concept that no one understands. They struggle to explain the strategic value, and because of that, their ideas and potential aren’t seen, heard, recognized. Or commercialized. You know who they are. The brainy R&D researcher with the meticulous spreadsheets and multi-variate testing results. The super-sharp analyst whose English skills make them hard to understand. The operations leader who didn’t learn to read the room and got a couple of eye rolls at the last C-suite update. Or even the introvert you’ve been ignoring because they never speak up. Does it really matter? How much potential are we talking about? Consider this – for the past ten years the annual Gallup worldwide engagement survey has been reporting that 64-70% of organizations are disengaged. And over time that percentage hasn’t budged much, averaging 67%. To put this into context: if 67% of the players on a professional soccer team were disengaged – that would mean out of 11 players, 7- 8 of them aren’t playing to win. In fact, 1-2 of them would be actively disengaged – as in fighting with their teammates, sabotaging the play or even helping the competition. Would this be acceptable, especially if the team wanted to be championship contenders? And yet corporations routinely battle for market share or scrape for a few margin points with over half of their workforce disinterested or even undermining the company’s goals. What if you could tap into that missing capability? And what if the solution didn’t sacrifice short term results, require major culture reset or take years of investment.

The Hidden Innovation Engine Hiding in Plain Sight You know what makes your Lost Einsteins so valuable? They’re already on your team and want to be more engaged. They have great ideas that are going unrecognized. You just need a better way to maximize their capability. But don’t overlook them for too long. What makes them valuable to you, makes them invaluable to your competition. Here are 3 Ways You Can Tap into Your Lost Einsteins Potential 1. Invest in Executive Clarity Skills for Managers Presenting to Senior Stakeholders Your smart managers are excellent at problem solving, running projects, and directing day-to-day activities. Which is perfect for interacting with their functional colleagues. But not for communicating with time-pressed senior leadership and influencing business-wide agendas. Without executive clarity skills some of your best leaders are getting tuned out, uninvited to meetings or hearing, “no” to groundbreaking ideas. Don’t just hand them a presentation template. Give them skills to: • Explain the strategic and commercial value of breakthrough ideas • Read executive audiences and create messages that resonate with timepressed executives • Identify, define and pitch the big picture • Pinpoint the strategic barriers to “yes” and shift mindsets • Navigate the executive alignment minefield and influence up Clarity skills aren’t about speaking better. They’re about being better understood. 2. Improve Executive Presence First impressions really matter. Research shows first impressions can be made in a blink of an eye1, by the pitch of your voice2 or even by how you say the word, “Hello.”3 Don’t just think about what your leaders are saying. Help them with HOW they are communicating. For example, offer training on: • Concise, engaging introductions to create a power first impression • Executive intonation so they sound more confident • Introducing topics and avoiding hedge words that can damage credibility

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3. Enable introverts and quiet leaders speak up more Speaking up is a critical skill to get breakthrough concepts recognized for their strategic importance. That’s because the more outside the box the idea is, the more times speakers will hear, “no”, get interrupted or provoke a “here’s why you’re wrong” response. Here’s the thing about Lost Einsteins – they already struggle with speaking up. Drowning out their ideas makes it worse. Instead, try techniques like: • Rotate meeting leadership to equalize the opportunity to build and demonstrate skills like priority setting and conflict management. • Actively moderate meetings to avoid or reduce interruptions. • Adopt an amplification strategy: when a quiet team member, like an introvert, or a new or junior member makes a point, another team member repeats their point and credits them. Amplification helps counteract interruptions or crediting the wrong source. Lost Einsteins are Your Organization’s Unrealized Innovation Engine Your Lost Einsteins can accelerate innovation and unlock value even when there’s little time, shrinking budgets and mounting uncertainty. You know who they are. And now you know how to develop them and tap into your business’ extra gear. www.princeton.edu/news/2006/08/22/ snap-judgments-decide-faces-character-psychologist-finds 2 www.princeton.edu/news/2006/08/22/ snap-judgments-decide-faces-character-psychologist-finds 3 eprints.gla.ac.uk/149313/ 1

Rebecca Okamoto is a clarity consultant, and the founder of Evoke Strategy Group. She consults with companies on sharpening their competitive edge by tapping overlooked or underutilized talent. She specializes in teaching high-potential and technical leaders to communicate clearly in dynamic, high-stakes situations. Her signature approach is how to introduce, market and influence with a 20-word sound bite. To learn more about pitching big ideas and making complicated ideas clear, please visit: 20words.com

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Make a statement in the sky ELEVATE YOUR EVENT WITH A 112' OBSERVATION WHEEL

Continued from The Sponsor Doc Page 56

You’ll enter the renewal conversation in a much stronger position.

The Sponsor Doc Bruce L. Erley, CFEE, APR is the Founder and President of Creative Strategies Group, a consultancy based in Denver, Colorado which he founded in September, 1995. Creative Strategies Group (CSG) specializes in sponsorship and event marketing consultation for events, festivals, nonprofit organizations and other properties as well as municipalities and for-profit companies. With more than four decades experience, Erley is considered a master in the field. In 2012, Erley served as the World Board Chairman of the International Festivals & Events Association (IFEA). He is a 2015 inductee into the IFEA Hall of Fame. He is Accredited in Public Relations (APR) by the Public Relations Society of America and a Certified Festival & Events Executive (CFEE) by the International Festivals and Events Association. Contact Info: Bruce L. Erley, APR, CFEE President & CEO Creative Strategies Group Phone: +1-303-558-8181 Business Email: berley@csg-sponsorship.com Column Enquiries Email: bruce@sponsordoc.com

VISIT US NOW:

RENTRIDEWORX.COM

Winter 2026

IFEA’s ie: the business of international events

2026 IFEA

2026

Stephen M. King, MA, CFEE Executive Director Des Moines Arts Festival Des Moines, IA, USA We are pleased to announce the induction of Stephen M. King, MA, CFEE, Executive Director of the Des Moines Arts Festival, into the IFEA Hall of Fame, recognizing one of the festival and event industry’s most accomplished and respected professionals. For decades, Stephen has been a trusted leader, mentor, and advocate for excellence, helping elevate both the Des Moines Arts Festival and the festivals and events profession as a whole. As the association’s most prestigious honor, the IFEA Hall of Fame recognizes individuals whose exceptional leadership, innovation, and lifelong contributions have made a lasting impact on the festivals and events industry and the communities they serve. Induction into the Hall of Fame represents the highest honor bestowed by the International Festivals & Events Association. Selected by a panel of his industry peers, Stephen King joins an esteemed group of Hall of Fame recipients whose vision, dedication, and leadership have helped shape and advance the global festivals and events industry for generations. As this year’s winner, Stephen was the guest of the IFEA at the 71st Annual IFEA Convention & Expo, presented by atVenu, October 5-7, 2026 in Tucson, Arizona, USA where he was recog88

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nized and presented with his award during the IFEA Awards Luncheon on Monday, October 5, 2026. Throughout a career spanning more than 35 years, Stephen King has dedicated his professional career to building community and creating meaningful human connection. For Stephen, success has never been measured by what was accomplished yesterday, but by what could be imagined tomorrow. The question, “What’s next?” has become synonymous with his leadership. His curiosity was shaped early by the words often attributed to George Bernard Shaw: “Some men see things as they are and ask why. I dream things that never were and ask why not.” That philosophy inspired him to embrace calculated risks and pursue ideas others believed impossible, a mindset that has defined his career. Stephen’s journey began as a theatre educator at Saint John’s School in Houston, where he directed productions while creating opportunities that extended well beyond the classroom, including educational expeditions to Big Bend National Park and the International Schools Theatre Association Festival in Germany. Summers on the faculty at Interlochen Arts Camp and directing special events at Camp Wekeela in Maine further developed the leadership, logistical expertise, and collaborative style that would become hallmarks of his career. While earning his Bachelor of Fine Arts from Sam Houston State University, Stephen combined creativity with service by organizing campus events that raised scholarship funds, including a memorable Air Guitar Contest. Years later, he received the department’s inaugural Distinguished Theatre Alumni Award. Graduate school proved to be a turning point. While earning a Master of Arts in Theatre Directing from the University of New Mexico, he coordinated the Southwest High School Theatre and Dance Festival, served as Assistant Artistic Director of the Fronteras Playwrights Festival, and produced major concerts and university events. Producing a Metallica concert introduced him to the complexity of large-scale event management and confirmed that his true stage was no longer inside a theatre, but in the world of public events. In 1995, Stephen joined Downie Productions, where he worked on many of America’s premier festivals, including MAIN ST. Fort Worth Arts Festival, Tall Stacks in Cincinnati, Bastille Days in Milwaukee, Red, White and Boom in Columbus, and numerous civic celebrations. Three years later he became Director of Festivals and Events for Downtown Fort Worth, overseeing MAIN

ST., Fort Worth Fourth, Parade of Lights, and other signature events. One defining moment came in 2000 when a tornado devastated downtown Fort Worth only days before the load-in of the arts festival. Rather than cancel, Stephen and his team relocated an event spanning nine city blocks and welcoming nearly 400,000 guests to an entirely different district, opening on schedule despite extraordinary obstacles. The Fort Worth Star-Telegram later wrote that while the festival was known for art, music, food, and entertainment, that year’s event would be remembered for something even more important: determination. The experience reinforced his belief that challenges exist to be solved, not accepted. Stephen brought that same spirit of innovation to the Des Moines Arts Festival in 2006. Under his leadership, the organization expanded its artistic vision while introducing initiatives that demonstrated how festivals can strengthen communities in lasting ways. When he proposed building an entire Habitat for Humanity home during the Festival, many questioned whether it could be done. Eight builds later, the project is a powerful example of how festivals can build far more than memories. Stephen introduced monumental collaborative art projects that invited the public into the creative process. Those installations now live permanently in schools, public buildings, and the Des Moines International Airport. He expanded programming through the Interrobang Film Festival, literary arts initiatives, sustainability efforts, enhanced sponsor experiences, and educational programming that broadened the Festival’s impact beyond a single weekend. Perhaps no initiative better reflects his philosophy than Quincy’s Sensory Space. Developed through partnerships with medical professionals, educators, designers, artists, and disability advocates, the immersive environment allows guests with sensory sensitivities to fully experience the Festival, representing Stephen’s belief that the most meaningful innovation removes barriers and invites everyone to participate. Stephen’s influence extends well beyond the festivals he has led. As a co-founder of ZAPPlication, he helped revolutionize the art fair industry. Launched in 2004 through collaboration among festival leaders and artist organizations, ZAPP created a standardized online application and jury system that fundamentally changed how artists and festivals connect. More than two decades later, it remains the industry standard and has benefited thousands of artists and hundreds of festivals throughout North America. Winter 2026

Service to the profession has been equally important. Stephen has served as Chair of the International Festivals & Events Association World Board of Directors, a member of the IFEA Foundation Board, instructor at IFEA’s Event Management School, conference speaker, affinity group leader, committee chair, and advisor. He rarely declines an opportunity to contribute, believing that strengthening the profession is both a responsibility and a privilege. When the COVID-19 pandemic silenced festivals around the world, Stephen again asked, “What’s next?” Rather than focusing on canceled events, he collaborated with industry leaders through IFEA and in his community to share ideas, develop best practices, and help festivals and events safely return. Stephen often says, “There are few things in the world more joyous than bringing family and community together.” That belief has guided both his career and his personal life. He and his wife, Shamaine, have always considered themselves fortunate to earn a living doing work they love. Their three daughters grew up at festivals, learning to hang banners before they could drive and becoming part of the extended festival family. Today, watching them teach volunteers and interns those same skills reminds him that festivals are, at their heart, family gatherings on a community scale. That sense of family is also what Stephen treasures most about IFEA. Whether representing IFEA at Canada’s 150th anniversary in Ottawa, participating in the ribbon cutting for South Korea’s Festival Foundation and extending learning opportunities for young people in South Africa, or attending the Macy’s Thanksgiving Day Parade, the Rose Parade and Rose Bowl, the National Cherry Festival, the Indianapolis 500, Beale Street Music Festival, or mentoring emerging artists at the Saint Louis Art Fair, the greatest reward is witnessing colleagues create experiences that reinforce a simple truth: every community has a story to tell, and festivals provide the stage on which those stories come alive. More than three decades after producing his first events, Stephen King remains driven by the same curiosity that launched his career. Every festival ends the same way. There is a brief moment to celebrate, another to reflect, and then his attention turns toward the future. He smiles, looks around, and asks the two words that have become both his trademark and his challenge to everyone around him: “What’s next?” Please join us in congratulating our 2026 IFEA Hall of Fame inductee, Stephen M. King, MA, CFEE.

IFEA’s ie: the business of international events

FROM URL TO IRL

WITH JESSICA HODGES, MBA, CFEE

TURNING DATA

INTO LOYALTY W

Using purchase history and behavior to build year-over-year attendance

hen the gates close, the final performance ends, and the last vendor packs up, most event teams have two things: a very long recovery list and a lot of data. We know how many tickets sold, which days were busiest, and whether revenue met expectations. Those numbers help tell the story of the event we just finished. But they can also help shape the next one. Behind each order is someone who chose to spend their time and money with your event. Their purchase history offers clues about what brought them there, what they valued, and what might encourage them to return. The opportunity is to use those clues to make the next invitation more relevant. Start with a Question You do not need a complicated dashboard to begin. Start with one question: How many of last year’s ticket buyers purchased again this year? Matching buyers across years, often through an email address or customer record, can give you a starting point. Just remember what you are measuring. One person may purchase tickets for an entire family or group, and someone who attended last year may have been included in another person’s order this year. Cash sales and changes in email addresses can also leave gaps. Think of this as a repeat-buyer measure rather than a perfect attendance count. Used consistently, it can still help you understand whether your event is bringing purchasers back.

Let Purchases Guide the Conversation A weekend pass, a VIP experience, and a single-day ticket represent different buying decisions. Your follow-up should reflect those differences. A family package buyer might appreciate news about children’s programming, admission bundles, or ways to plan an affordable day. Someone who purchased tickets tied to a particular performance might respond to an artist announcement or an invitation to discover other entertainment. A VIP buyer may be interested in early access to next year’s premium experiences, while a weekend pass holder may value an easy renewal opportunity as soon as dates are announced. These groups do not need entirely separate marketing calendars. Even a few thoughtful changes to an email’s subject line, featured content, or timing can make the message more useful. Purchase history gives you a place to start. It does not tell you everything about a person. Someone who bought a ticket for the headline concert may also love the food demonstrations, local artists, cultural performances, or late-night programming. Use past behavior to make your marketing more relevant, but leave room for discovery. 90

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Pay Attention to Timing What someone buys matters. When they buy can be useful, too. Your earliest purchasers may be willing to commit before the full lineup or schedule is announced. Giving them a clear opportunity to return can build on that enthusiasm. Buyers who typically purchase during event week may benefit more from timely reminders, parking and arrival information, schedule highlights, and a simple path to checkout. Timing also helps you avoid jumping to conclusions. A guest who has not purchased six months before the event may simply be following the same pattern they always have. Before labeling someone a lost customer, consider where they are in their usual buying cycle. Give /loyalty a Meaningful Benefit A returning guest does not always need a discount. Early access, priority ticketing, a convenient renewal process, or advance notice of a lineup, featured performer, or special experience can offer real value. Recognition can be as simple as thanking past purchasers for being part of the event and giving them something to look forward to next year. If you do offer an incentive, give it a purpose. Are you encouraging earlier purchases, introducing guests to a second day of the festival, inviting someone to try a new experience, or bringing a past purchaser back after a missed year? Decide what you want to learn before sending the offer. Otherwise, it becomes difficult to tell whether the promotion built a habit or simply reduced the price of a purchase someone already planned to make.

Connect the Message to the Experience The best invitation cannot make up for a frustrating visit. If guests struggled with parking, confusing admission information, long entry lines, or finding the experiences they came to see, your next campaign should connect to improvements they will actually experience. Purchase data can help identify whom to ask for feedback; guest feedback helps explain what the sales report cannot. Keep personalization comfortable, too. “You joined us last year. Here’s what’s coming next.” feels welcoming. Reciting someone’s detailed purchase history can feel intrusive. Use information thoughtfully and respect communication preferences. Start small, then learn. Choose one group, one message, and one outcome to track. You might invite last year’s first-time purchasers back and measure how many purchase again. Or reach out to single-day Continued on 108

Your Festival in the Palm of Your Hand

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Remember the Helping Hands that Got You Where You are Today?

Lend yours through a gift to the IFEA Foundation – IFEA’s key partner in helping to support and enable festivals and events worldwide. Every dollar adds to our ability to improve and expand on the resources and services available through

the IFEA – from convention scholarships, to hosting top-quality industry presenters and programming, to online education, access and more – all designed to raise the bar for everyone in our global industry, no matter how big or small.

Pay It Forward.

Help Sustain the “Premier Association Supporting and Enabling Festival & Events Worldwide”

IFEA.com / Foundation / Ways to Give Questions? Contact Kaye Campbell, CFEE, Director of Finance

at foundation@ifea.com or +1-208-433-0950, ext. 8150

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IFEA Members: Unlock Special Clover Perks with Fiserv • Special member processing rates and hardware pricing • Integrated Apple Pay and Google Pay contactless payments • Real-time sales data and employee management capabilities • Seasonal rental opportunities • Register functionality for concessions, retail sales, ticketing, and much more

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| Mobile: 202-819-6539 | Derrick.Daoust@Fiserv.com

EXHIBITOR SPOTLIGHT

What year was your company established? 1917 What areas do you serve with your product/service? International How many festivals and events do you work with on an annual basis? 750 What is your ‘elevator pitch’ and/or slogan about your product/service? We insure the serious side of fun! What sets your product/service apart from your competitors? The “Kaliff Edge”. Event and Amusement Coverages are not simply a portion of a myriad of categories in the Kaliff portfolio of lines. It’s our sole business! Our clients have access to our experts 24/7/365 with a century of real world, “Boots on the Ground” industry experience. Every Kaliff client receives unrivaled customer service and response backed by over 100 years of success. We specialize in the specific risks and needs of each individual category of event and amusement insurance focusing on our client’s unique operations and specialized coverage requirements. We are a Coverholder for Lloyd’s of London, the strongest insurance organization in the world with over three centuries of uninterrupted coverage, and have customized relationships with Domestic Carriers. Our relationships with you are dedicated and long-term. Our mission is to create a faster, simpler, friendlier and cost effective 94

approach for the protection of your organization and its officers. How/why did your company/ product/service get started? Founded by the current Chairman and CEO Mitchell Kallif’s grandfather, Morris H. Kaliff in 1917, Kaliff Insurance has served the risk management and insurance needs of the business and amusement industry for the past 100 years. In the early 1920’s, Morris H. Kaliff built a stellar reputation as a nationally recognized life insurance agent. Mitchell is now the third-generation leader of Kaliff Insurance and those early experiences shaped the way he conducts business today. He and his team not only have a solid grasp on the one-of-a-kind technical and coverage needs of the amusement industry, they also understand the uniqueness of the people whose livelihood depends on the success of their carnivals, festivals, fairs, and events. It’s why Kaliff has become the most trusted name in the business. What new or improved product/ service do you have to offer that IFEA audiences need to know about? Contingency Programs/Event Cancellation/Weather and Acts of Violence What advice would you offer to festivals and events searching for your type of product/service? Coverage, safety and service first without consideration of premium. What is your company’s customer service philosophy? Customer Service is the bedrock of our company.

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David Olivares Vice President of Sales and Marketing

Kaliff Insurance San Antonio, TX 78213 USA 210-829-7634 david@kaliff.com www.kaliff.com How many years have you been with your company? 14 years What are your favorite festival foods? Chicken on a Stick, Fried Oreos What do you like to do to relax? Supporting and cheering on my kids while the participate in sports. What is the name of the last business book you read? The Thinking Machine What is the name of the last movie you watched? Disclosure Day

J O I N T H E IF E A T O D AY !

WHAT DOES MEMBERSHIP WITH THE IFEA PROVIDE YOU?

Membership in the IFEA provides value from all directions, including invaluable contacts and savings worth many times the membership investment. The more you use them, the higher your return. In addition to “ie” The Business of International Events, membership with the IFEA provides you . . .

Sponsored by

2026 IFEA

Terry Madigan Nominated by the Pasadena Tournament of Roses Association Pasadena, CA, USA We are pleased to announce Terry Madigan from the Pasadena Tournament of Roses in Pasadena, CA as the recipient of the 2026 IFEA Volunteer of the Year Award, sponsored by SecurEvent Solutions. Recognizing outstanding event volunteers whose selfless commitment, leadership and service have made a significant difference to an IFEA member festival or event and the community it serves, the IFEA Volunteer of the Year Award, sponsored by SecurEvent Solutions, celebrates those individuals whose passion and dedication exemplify the very best of our industry. Terry joins an esteemed group of Volunteer of the Year recipients whose contributions and tireless efforts have strengthened festivals, events and communities around the world. We are proud to welcome Terry to this distinguished group and celebrate the remarkable impact he has made through his service to the Pasadena Tournament of Roses and the community it serves. As this year’s winner, Terry was the guest of the IFEA at the 71st Annual IFEA Convention & Expo, presented by atVenu, October 5-7, 2026 in Tucson, Arizona, USA where he was recognized and presented with his award during the IFEA Awards Luncheon on Monday, October 5, 2026. For more than three decades, Terry Madigan has embodied the spirit of volunteer leadership at the Pasadena Tournament of Roses®. A Member 96

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of the Association since 1993, Terry first discovered his love for the Rose Parade® as a teenager, when he twice had the honor of driving the City of South Pasadena’s float. That experience inspired a lifelong commitment to volunteer service, both through the Tournament of Roses and throughout the Pasadena community. As President and Chairman of the Board, Terry will lead the Pasadena Tournament of Roses for the 138th Rose Parade presented by Honda and the 113th Rose Bowl Game® presentedby Prudential. He serves as the public face of America’s New Year Celebration®, helping shape the future of the Rose Parade and the Rose Bowl Game, supporting hundreds of volunteers, representing the Tournament of Roses throughout the community, and ensuring this cherished New Year’s Day tradition continues to thrive for future generations. Over the years, Terry has served in numerous leadership roles, including Chair of the Host, Judging, Parade Operations and Special Events Committees, as well as Vice Chair of Float Entries and Post Parade. He has also contributed to Community Relations, Decorating Places, Equestrian, Formation, Parade Operations, Post Parade and TV/Radio. His willingness to serve wherever needed reflects his unwavering commitment to the organization.

What truly distinguishes Terry is the way he leads. His 2027 Tournament of Roses theme, “Welcome,” is more than a theme; it reflects who he is. Whether mentoring new Members, working alongside longtime volunteers, or representing the Tournament of Roses around the world, Terry creates an environment where people feel valued and respected. Professionally, Terry is a Certified Personal Chef and owner of Just No Thyme®, a personal chef service serving Pasadena and the San Gabriel Valley. Before turning his passion for cooking into a full-time career, he built a successful career in marketing and communications. That combination of creativity, communication, and genuine care for people has shaped his leadership style. Those who know Terry would describe him as kind, humble and authentic. He has a remarkable ability to make every person feel that they belong. Perhaps no example illustrates Terry’s people-first leadership more than the printed list of every Tournament of Roses Member’s name that he carries in his pocket. He has shared that it serves as a daily reminder of the volunteers who make the organization possible and allows him to carry them with him wherever he goes. It is a simple but deeply meaningful gesture that reflects his appreciation for every individual who gives their time in

service to the Tournament of Roses. Terry’s presidency also represents an important milestone in the organization’s history as its first openly gay President. Under his leadership, the 2027 Rose Parade will welcome the Pride Bands Alliance as the first LGBTQ+ community marching band contingent in Rose Parade history, reflecting his belief that everyone should feel welcomed and celebrated while honoring the traditions that have made the Rose Parade beloved for generations. Throughout more than 30 years of service, Terry has earned the trust and respect of fellow volunteers through his dependability, integrity and genuine care for others. He understands that America’s New Year Celebration is about far more than floats, football, and flowers. It is about bringing people together, creating lifelong memories and strengthening communities. Terry Madigan represents festival volunteerism at its very best: selfless, welcoming, authentic and deeply committed to serving others. His leadership has left an enduring impact on the Pasadena Tournament of Roses and stands as a fitting example of how one volunteer can make an extraordinary difference.. Please help us congratulate Terry Madigan, our 2026 IFEA Volunteer of the Year Award recipient, sponsored by SecurEvent Solutions.

Stay Informed – Stay Connected – With the IFEA! The IFEA is here to support you, share resources with you, help educate you, provide important information updates to you, help establish and strengthen your industry connections, and so much more! Gain access to important and valuable member benefits and resources:

JOIN the IFEA Today RENEW Your IFEA Membership, Today! Winter 2026

IFEA’s ie: the business of international events

FESTIVALS WITHOUT BORDERS

WITH ROBERT BAIRD

A SEASON OF DISCONTENT:

TRAVELLING TO THE UNITED STATES

he US government has increased its scrutiny of aliens (non-residents) coming to the United States and travellers are well-advised to prepare well in advance to ensure a smooth entry into the country. Of major concern would be the possibility of travel bans being implemented which might affect certain citizens, the difficulties that might be encountered for anyone who has been charged with a civil or criminal violation even if it did not result in arrest or conviction and additional screening at U.S. Consulates abroad which could delay the issuing of entry visas. Here are some things to consider: 1. Check the validity of your passport. Generally, it should be valid for 6 months minimum (Canadians excepted) beyond the expiration date of your approved I-94. Many countries have an agreement with the United States which allows for an exemption of the six-month rule. 2. Check your visa validity dates to ensure you know when it expires. You are required to leave the US by midnight EST on the day of expiry. Overstaying can have serious consequences. Overstaying for more than six months, or one year or more, may result in a bar of three or ten years, respectively. Overstays of as little as one day may trigger visa voidance provisions which would require you to return to your home country to apply for a new visa. 3. Check you I-94 record and keep a copy with you. It is the formal record of your authorized stay. 4. You can leave and re-enter the US pending an application to extend your non-immigrant status but if you leave the US pending a change of status it can jeopardize your application and may result in its denial. 5. If you’re travelling on business or visiting the United States under the Visa Waiver Program, you need to have an ePassport and a valid ESTA issued at least 72 hours before you depart for the US. Nationals of Visa Waiver Program countries who, since March 1, 2011, have travelled to Iran, Iraq, Libya, North Korea, Somalia, Sudan, Syria, Yemen or any other country of concern designated by the Department of Homeland Security, or since January 12, 2021, have traveled to Cuba; and Dual nationals of a VWP country and Cuba, Iran, Iraq, North Korea, Sudan, Syria or any other country of concern designated by the Department of Homeland Security must apply for a B1/B2 at a US Consulate 6. You may have to undergo additional security screening based on your country of nationality, because your 98

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name is similar to someone listed in a security database, you have a job or degree in a high-technology field, among other consideration and a review of your social media may result in a need to undergo a full security clearance. This would mean that your application would be placed under “administrative processing” which can delay a visa being issued for several days or several months. 7. Male visa applicants between the ages of 16 and 45 who were born in or are nationals or citizens of Afghanistan, Algeria, Bahrain, Bangladesh, Djibouti, Egypt, Eritrea, Indonesia, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Malaysia, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen, as well as citizens of North Korea, are more likely to undergo increased scrutiny. 8. Be prepared for more extensive questioning at the border on why you are coming to the USA, your non-immigrant status, where you have travelled in the past, what you will be doing in the United States, your background, previous employment, etc. Your electronic devices might be searched. Be patient and calm. Answer all questions succinctly. Obviously, any country has strict regulations regarding visa issuance and border entry. Border officials may do intensive background checks on anyone applying for entry and they are given the authority to deny visas and bar anyone from entering the United States. If, for whatever reason, you happen to be detained at the border, make sure someone knows your travel plans and where and when you expect to be somewhere so that your failure to check in will be noticed. Robert Baird is President of BAM! Baird Artists Management Consulting in Toronto, Canada and an acknowledged expert in international touring including visas, withholding and taxation. He offers free advice to artists, agents, managers and venues and has an international clientele. He served for many years on the Executive Board of Festivals and Events Ontario (FEO) and is a former Vice-President of that organization. He can be reached at: P: 1-800-8673281 E: robert@bairdartists.com or for more information go to: www.bairdartists.com

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CONGRATULATIONS to the 2026 IFEA/Haas & Wilkerson Insurance

Pinnacle Award Winners

he International Festivals & Events Association (IFEA), together with longtime sponsor Haas & Wilkerson Insurance, proudly announced the winners of the 2026 IFEA/Haas & Wilkerson Pinnacle Awards on Monday, Oct. 5, 2026, during the 71st Annual IFEA Convention & Expo, presented by atVenu, in Tucson, Arizona, U.S.A. Sponsored by industry leader Haas & Wilkerson Insurance, the Pinnacle Awards Competition recognizes the outstanding accomplishments of festivals and events from around the world and continues to be the gold standard of achievement and inspiration for the global festivals and events industry. This year’s entries represented a diverse range of festivals and events from across the globe, including submissions from North America, Europe, Asia, Australia and beyond, reflecting the international reach of the IFEA and the creativity, innovation and excellence found throughout the festivals and events industry. Winning festivals included the Cherry Creek Arts Festival (CO), Kentucky Derby Festival (KY), Pasadena Tournament of Roses (CA), Memphis in May International Festival (TN), Norfolk Festevents (VA), Canada Place Corporation (Canada), Fáilte Ireland/Púca Festival (Ireland), Vivid Sydney (Australia), Festival Lent (Slovenia), the Ludwig van Beethoven Easter Festival (Poland), ÖRVÉNYESVÖLGY FESTIVAL (Hungary), Boryeong Mud Festival (South Korea), Jinju Namgang Yudeung (Lantern) Festival (South Korea), Bangkok 102

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Illustration Fair 2025, (Thailand), Nakhon Phanom World Fire Boat Festival (Thailand), and many more. In total, awards were presented across 67 categories, honoring excellence in areas such as marketing and communications, including television, radio, social media and print; merchandising; sponsorship; accessibility; emergency preparedness; children’s programming; educational outreach; and more. “The IFEA/Haas & Wilkerson Pinnacle Awards provide an important opportunity to recognize and celebrate the extraordinary work being done by festival and event professionals around the world,” said Steven Wood Schmader, CFEE, President and CEO of the IFEA. “Every year, the entries showcase the creativity, innovation, resourcefulness and dedication that define our industry. By sharing and recognizing this outstanding work, the Pinnacle Awards also provide inspiration, ideas and best practices that can benefit festivals and events of every size, budget and location.” The IFEA and Haas & Wilkerson Insurance would like to congratulate not only the Grand Pinnacle Winners listed below, but all the 2026 IFEA/Haas & Wilkerson Pinnacle Award Winners! The Grand Pinnacle is the highest award given by the IFEA in recognition of those Festivals and Events* who have a balance of all the elements necessary to ensure a successful event.

Gold - Grand Pinnacle - Budget: Under $50,000 Visit San Antonio – River Walk Calaverita Run Day of the Dead 5K – San Antonio, TX, United States The Calaverita Run is an immersive cultural 5K that transforms remembrance into movement during San Antonio’s Día de los Muertos season. Rather than simply organizing a race, Visit San Antonio’s River Walk Events Team created an experience where every participant honored the memory of a loved one while celebrating the culture and heritage through art, storytelling, music, and community. Guided by the campaign theme, ‘Their Legacy Runs in You,’ the inaugural event combined wellness, culture, and civic pride into an experience unlike any other in the region. For more information, Click Here.

Silver - Grand Pinnacle - Budget: Under $50,000 City of McAllen – Quinta Mazatlan Monarch Month – McAllen, TX, United States McAllen’s Great MONARCH MONTH is a monthlong conservation celebration held each April that transforms the community into a living classroom for nature, pollinators, and biodiversity. The program is anchored by Monarch Fest, its signature event. It brings together families, educators, scientists, artists, and community partners. Activities include environmental education, habitat restoration, citizen science, wellness programming, cultural experiences, and hands-on learning inspired by the monarch butterfly migration. For more information, Click Here.

Bronze - Grand Pinnacle - Budget: Under $50,000 Waco Cultural ArtsFest – {254}DANCEFEST – Waco, TX, United States {254}DANCEFEST is a three-day contemporary dance festival that transforms Waco, Texas, into a vibrant hub for artistic innovation, education, and cultural exchange. Produced by Cultural Arts of Waco and presented at McLennan Community College’s Ball Performing Arts Center, the festival brings together professional dance companies, collegiate programs, emerging choreographers, and youth dancers from across Texas and the United States. With a budget under $50,000, the 2026 festival attracted participants from five states, showcased 68 choreographic submissions, engaged 197 dancers, and achieved a remarkable 200% increase in youth participation. Through Professional performances, masterclasses, artist collaborations, and community engagement, {254}DANCEFEST expands access to contemporary dance while providing a professional platform for artists and meaningful cultural experiences for audiences. The festival strengthens Waco’s creative identity, supports cultural tourism, and inspires the next generation of dancers, choreographers, and arts patrons. For more information, Click Here.

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Gold - Grand Pinnacle - Budget: $50,000 to $500,000 McAllen Public Library – South Texas Book Festival – McAllen, TX, United States South Texas Book Festival (STBF) is one of the largest free literary festivals in South Texas, transforming McAllen Public Library (MPL) into a gathering place where stories, culture, and community take center stage. What began as a local book festival has grown into a regional celebration drawing thousands of readers, writers, educators, artists, & families from across the Rio Grande Valley (RGV), throughout Texas, and beyond. Through nationally recognized authors, regional voices, cultural programming, performances, and hands-on family experiences, STBF creates meaningful connections across generations and languages. More than a book festival, it is a celebration of literacy, identity, and the stories that shape who we are. For more information, Click Here.

Silver - Grand Pinnacle - Budget: $50,000 to $500,000 City of West Palm Beach – West Palm Beach GreenMarket – West Palm Beach, FL, United States Every Saturday from October through May, downtown West Palm Beach wakes up to the Green Market, a waterfront gathering along the scenic Intracoastal Waterway where 150 juried vendors, live music, chef demonstrations, and thousands of residents and visitors turn the heart of the city into a celebration of food, culture, and community. Three decades in, it remains one of South Florida’s most beloved Saturday traditions - not only because of what people buy there, but because of what happens between them: farmers, entrepreneurs, nonprofits, musicians, families, visitors, and City staff meeting face to face, week after week, in a shared public space. For more information, Click Here.

Bronze - Grand Pinnacle - Budget: $50,000 to $500,000 Vancouver Fraser Port Authority – Port Day 2025 – Vancouver, BC, Canada Port Day on Saturday, September 27th, marked the 7th annual celebration of World Maritime Day at the Port of Vancouver. Over 12,000 people attended this free, family-friendly event to celebrate the unique port community and educate the public on port operations and initiatives. Throughout the day, attendees enjoyed interactive booths including a BC Ferries rescue boat simulator, and the BCIT Marine Campus vessel simulator. The exhibitor booths on the front plaza, promenade, in Ballrooms A/B and Hall A attracted a significant number of visitors. Performances on the KTL Stage featured acts such as Josephine Walker, Wyper & Parker, Big Easy Funk Assemble and the headliner The Boom Booms. For more information, Click Here.

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Gold - Grand Pinnacle - Budget: $500,000 to $1.5 Million Charlotte Center City Partners – SHOUT! – Charlotte, NC, United States Experience the creative heartbeat of Uptown Charlotte during Charlotte SHOUT!, a 17-day celebration of art, music, food, and ideas held from April 3 to April 19. This free, family-friendly festival transforms the city into a vibrant playground featuring a total of 625 creatives, 183 local restaurants and businesses, interactive art installations, culinary showcases, and surprise performances. Highlights include Unheard of Concerts and Above Your Head Music, the Charlotte SHOUT! Curiosity Courtyard, and performances by 226 Charlotte-Mecklenburg School students. Charlotte SHOUT! delivers unforgettable moments and lasting impact that brings together our community through creativity and celebration. For more information, Click Here.

Silver - Grand Pinnacle - Budget: $500,000 to $1.5 Million Canada Place Corporation – Canada Together 2025 – Vancouver, BC, Canada 2025 marked the 39th annual July 1 event at Canada Place at the Port of Vancouver, which has historically been the largest Canada Day celebration outside Ottawa. It marked our third year of Canada Together, an event shifted to honour Canada’s diversity and those whose land we stand upon. Over 150,000 people joined us for an inspiring, powerful, and uplifting gathering as we embarked on a collaborative and consultative planning process with representatives from Musqueam, Squamish, and Tsleil-Waututh Nations. For more information, Click Here.

Bronze - Grand Pinnacle - Budget: $500,000 to $1.5 Million Saint Louis Art Fair – Presented by Emerson – St. Louis, MO, United States The Saint Louis Art Fair presented by Emerson is a free, three-day celebration of the visual arts that engages the surrounding community. Altering the urban landscape into a festive art-filled environment, downtown Clayton, Missouri, becomes a lively showcase of art, music, food, and creative entertainment. At its core lies a prestigious, juried exhibition featuring works from accomplished artists and craftspeople, offering visitors the rare opportunity to meet creators, explore their processes, and acquire original pieces. Beyond the visual arts, the fair vibrates with energy from live musical performances and street entertainers, while visitors enjoy interactive workshops, delicious food from local restaurants, and engaging family and children’s activities. The Art Fair hosts over 130,000 people during the three-day event. By incorporating art into the area, partnering with local organizations, and providing a free event, the Saint Louis Art Fair presented by Emerson has become an irreplaceable asset to the Greater Saint Louis region. For more information, Click Here.

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Gold - Grand Pinnacle - Budget: Over: $1.5 Million CherryArts – Cherry Creek Arts Festival – Denver, CO, United States The Cherry Creek Arts Festival (CCAF) is a nationally top-ranked, juried _ne art event and a beloved annual community tradition in Denver, Colorado. Celebrating more than three decades of excellence, CCAF attracts a loyal audience of over 149,000 visitors, including many dedicated art collectors. Our annual festival _lls the streets of Cherry Creek North with 261 exceptional artists ready to share their talent with the world. Visitors enjoyed plenty of live music, kids’ activities, art, interactive experiences, food, and more from July 4 to 6, 2025. CCAF is a celebration of the visual, culinary, and performing arts, transforming Cherry Creek North into an innovative outdoor art experience. This free, three-day event over the 4th of July weekend features the work of artists from over 13 di_erent media categories. Produced by the nonpro_t CherryArts (CA), CCAF combines outstanding event production with a mission-driven commitment to arts access and education. We believe that art is for everyone and endeavor to provide interactive art opportunities for all, striving to inspire and connect people of all ages and backgrounds, including family making art activities and live music. With a commitment to artistic excellence and community outreach, CCAF continues to be one of Colorado’s premier cultural destinations. For more information, Click Here.

Silver - Grand Pinnacle - Budget: Over: $1.5 Million The Parade Company – America’s Thanksgiving Parade® presented by Gardner White – Detroit, MI, United States America’s Thanksgiving Parade® presented by Gardner White stands apart as one of the only century-long, nonprofit-produced, free-admission parades delivering over 2.4 million combined live and broadcast impressions annually while generating tens of millions in regional economic activity. America’s Thanksgiving Parade® presented by Gardner White has transformed Detroit technicolor at the start of every holiday season for 99 years. We are in the business of creating core memories for our volunteers, in-person supporters and the 1.4 million broadcast viewers who tune in annually, making it one of the largest and most widely viewed Thanksgiving traditions. Our boisterous balloons, fantastic floats, iconic papier mache Big Heads and amazing community leaders march down the historic Woodward Avenue, bringing forth a feeling of nostalgia. Our event highlights the artistic talent of our community and engages children in an appreciation for the arts; supported by more than 200 local and national partners, the Parade is woven into the fabric of Detroit. Radiating the spirit of the holidays, the Parade has stood as a nationally recognized event that personifies the perseverance of Detroit’s spirit, artistic excellence and core community values. For more information, Click Here.

Bronze - Grand Pinnacle - Budget: Over: $1.5 Million Destination NSW – Vivid Sydney – Sydney, NSW, Australia Vivid Sydney is the world’s largest comprehensive arts festival, and an annual celebration of Sydney as a beacon of unparalleled creativity and technological innovation. In 2026, Vivid Sydneyreturned from May 22 to June 13for its 16thedition, transforming the Harbour City and its surrounds for 23 winter nights with illuminating attractions, events and experiences across a program of Light, Music, Minds and Food. In 2026, Vivid Sydney united the city with 200+ events and 850+ artists, with an audience of more than2 million visitors. Under the leadership of a new Festival Director, Vivid Sydney 2026presented its most ambitious and amplified program to date, with a new creative direction and several festival firsts, including a daytime program. From world-class light installations and live music to thought-provoking talks and unforgettable dining experiences, this year’s festival once again showcased the very best of Sydney on a global stage. Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency, and plays a vital role in stimulating the visitor economy and spotlighting Sydney’s thriving creative industries. It isa cornerstone of the NSW visitor economy and continues to drive visitation, stimulate spending and support local jobs during winter. For more information, Click Here.

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The Pinnacle Awards program continues to be the gold standard of achievement and inspiration for the global festivals and events industry. All winners are selected from those festivals and events that enter the competition. Each category is divided into four budget levels, and entries are judged within those levels according to the specific category’s criteria. The IFEA/Haas & Wilkerson Pinnacle Awards are sponsored by Haas & Wilkerson Insurance. Haas & Wilkerson Insurance has proudly supported the IFEA and festivals and events industry for nearly three decades. As the title sponsor of the IFEA/ Haas & Wilkerson Pinnacle Awards Program, they have helped to raise the quality and standards of excellence for festivals and events around the globe. With over 85 years of entertainment industry experience behind them, they provide insurance programs designed for each event’s specific needs and have a long list of clients that includes festivals, fairs, parades, carnivals and more. Learn more about them at www.hwins.com.

Proud to insure excellence in the festivals & events industry

MARK YOUR CALENDARS FOR THE 2027 IFEA/HAAS & WILKERSON PINNACLE AWARD DEADLINES:

• Early Bird Entry Deadline – Wednesday, April 14, 2027 • FINAL Entry Deadline – Wednesday, July 7, 2027 The 2027 IFEA/Haas & Wilkerson Pinnacle Award Entry Brochure will be available in January, 2027. Online Submission will be accepted starting February 1, 2027. For a complete list of 2026 Pinnacle Winners CLICK HERE CLICK HERE for photos of all winning recipients

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The Fix • Ask, “Does this align with our goals, or are we just following the herd?” • Evaluate decisions independently from what others are doing. • Prioritize what brings the most value to your team or organization.

2. Get Feedback: Involve a diverse set of voices to help you see what you might be missing. 3. Document Decisions: Writing down your reasoning can help you spot patterns of flawed thinking over time.

separates great leaders from the rest. Kate Zabriskie is the president of Business Training Works, Inc., a Virginia-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www. businesstrainingworks.com.

How to Make Bias-Free Decisions 1. Pause and Reflect: Before making a decision, ask yourself, “Am I being influenced by a bias here?”

By learning to spot these biases and applying strategies to counteract them, you can make sharper, more deliberate decisions. Remember, better thinking isn’t about being perfect—it’s about being aware and intentional. And that’s what

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departments from the beginning. Those agencies understand how an event behaves when it is full, stressed, and no longer operating exactly as planned. Their input helps ensure the site is designed not just for programming but also for intervention. The best outdoor event plans do not simply accommodate crowds. They preserve response. They make room for emergency movement before it is needed. And they recognize that one of the most important features on the map may be the line everyone hopes never has to be used.

buyers with an invitation to experience more of the festival this year. Compare results with a similar group where possible, and build from what you learn. Year-over-year loyalty grows through a series of experiences: buying the ticket, arriving at the event, finding something memorable, and feeling welcomed back afterward. Your data can help you connect those moments and give guests a reason to make your event part of their calendar again. Jessica Hodges, MBA, CFEE, is a Senior Ticketing Account Manager at Saffire who helps events turn complicated ticketing setups into smooth, successful experiences. With a background in event production and years of hands-on work with fairs and festivals, she knows what works—and what breaks—both online and at the gate. Jessica is known for cutting through the noise, simplifying systems, and helping clients create better buying journeys for their attendees. In From URL to IRL, she shares practical insights, real-world lessons, and smart strategies to help events run better from the first click to the final scan.

Shelly Ezanno serves as the Assistant Administrator of Arts, Culture, and Engagement for the City of Newport News, Virginia, where she leads high-impact cultural programming, large-scale events, and community engagement initiatives. With a career spanning municipal leadership, nonprofit management, and creative-sector experience, she has directed major festivals, community experiences, and strategic partnerships across the region. Her work has earned national recognition, including 22 International Festivals & Events Association awards for excellence in event programming, marketing, and community impact. Ezanno is known for aligning people, strategy, and resources to strengthen organizational performance, enhance quality of life, and expand access to meaningful cultural experiences. Shelly can be reached at: ezannose@nnva.gov.

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BANNERS/FLAGS

STAGES NORTHWEST, INC. - The PNW regions premier supplier of stages and structures for: Music Festivals, Professional Sports, Corporate Events, and Private Gatherings. Contact: Robert Cunningham | Clackamas, Oregon 97015, USA | (503) 756-8942 | robert.cunningham@stagesnorthwest.com | stagesnorthwest.com/

DFEST® – Designs and manufactures creative decor solutions for festivals and events. We specialize in custom flags, banners, directional signage, entryways, street banners, installation and hardware. Contact: Rudy Martinez San Antonio, TX USA | (800) 356-4085 | rudy@dixieflag.com | www.dixieflag.com BARRIERS / FENCING

ARTIFICIAL INTELLIGENCE (AI) ACTION-CS - STOP THREATS BEFORE THEY BECOME LOSSES. Expand nearly any commercial security camera with customizable visual and audio response capabilities—from active deterrence and live intervention to automated messaging and site-wide communication—without replacing the system you already have. Contact: Justing Gant | Everett, Washington, 98204 USA | (425) 350-3023 | jgant@action-cs.com | action-cs.com/ ATTRACTIONS ARTIFICIAL ICE EVENTS – Unique Winter attractions for rent nationwide. Available for short term or long term needs. Synthetic ice rinks, winter slides, winter mazes, giant snow globes and snow much more! Contact: Michael Lawton Peabody, MA 01960 USA | (800) 275-0185 m.lawton@ ppentertainmentgroup.com | artificialiceevents.com RIDE WORX AKA KISSEL ENTERTAINMENT – Ride Worx is your ultimate amusement ride rental company. We provide best-in-class rides with unparalleled service and safety records to fit every amusement requirement, event, and budget. Observation Wheels, Carousels and Coasters too. And everything in between in amusement rides. Ride Worx is a division of Kissel Entertainment. Contact: Eric German | P.O. Box 2340, Clanton, AL 35046 USA | Phone: (216) 410-5262 eric@germangrp.com | www.rentrideworx.com NORTH POLE PRODUCTIONS - From enchanting light shows to interactive Santa’s Villages, North Pole Productions transforms events into magical experiences. Discover how we can illuminate your event with our dazzling displays and entertainment options. Contact: Tammy Peters | PO Box 74 North Adams, MA 01247 | (800) 377-4625 | nppshows@gmail.com | www.nppshows.com/ YOUR-TYPE – 3D event letters and shapes are your communities best selfie spot. Made with high-quality aluminum, they provide unmatched durability. We specialize in Colleges, Tourism Destinations, Special Events, Campgrounds and Route 66 Activations. Available for purchase or rent. Contact: Todd Hoffman | 4970 Service Dr. Unit 2, Winona, MN 55987 | (507) 961-6784 | contact@your-type.com | www.your-type.com

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NATIONAL EVENT SERVICES - RENT-A-FENCE – National Event Services has been the preferred supplier of temporary fence, barricades, portable toilets, and restroom trailers to the event industry for almost 60 years. Contact: Scott Barley 15319 Chatsworth St. | Mission Hills, CA 91345 USA | (800) 352-5675 | www.rentnational.com STAGES NORTHWEST, INC. - The PNW regions premier supplier of stages and structures for: Music Festivals, Professional Sports, Corporate Events, and Private Gatherings. Contact: Robert Cunningham | Clackamas, Oregon 97015, USA | (503) 756-8942 | robert.cunningham@stagesnorthwest.com | stagesnorthwest.com/ CASH MANAGEMENT atVenu – atVenu is a leading platform that specializes in live event sales. They offer a range of comprehensive solutions, including point-of-sale, inventory management, real-time reporting, digital food vendor settlements, and more. With feature sets specifically designed to meet the unique needs of live events, it is a trusted partner for hundreds of festivals, sporting events, concert venues, fairs, and more. atVenu’s point-of-sale system is quick and easy to set up, manage, and deploy, making it ideal for small teams and events big and small alike. The platform is built to save you time, ensure faster-moving lines, and be reliable when your connectivity isn’t so you never lose out on sales. | www.atvenu.com FIRST DATA / CLOVER / FISERV – Cloud-based point of sale and full business solutions for cash or cashless events. Clover is uniquely designed to be customized to fit your business needs. Clover accepts all payment types - EMV/Chip, Card Swiped, Keyed and Apple Pay/Google Pay. Clover’s product line is available with WIFI, ethernet, or 4G/LTE data connectivity and can be leased, purchased or rented month-to-month. First Data has exclusive pricing for hardware and card processing for the festivals and events industry. Contact: Derrick Daoust | Senior Business Consultant | (202) 819-6539 | derrick.daoust@fiserv.com | www.firstdata.com COMMUNICATIONS GENIUS MONKEY - Genius Monkey is a programmatic marketing pioneer delivering hypertargeted ads across all platforms via Omni-Monkey, its proprietary AIpowered system. Offering display, video, audio, CTV, and

native advertising, the Arizona-headquartered company combines advanced tracking, attribution, and optimization with human oversight, relentlessly striving to stay on the cutting edge of digital technology. Contact: Aaron Radtke | Gilbert, Arizona, 85296, USA | (602) 418-7362 | aaron.r@geniusmonkey.com | geniusmonkey.com/ MUMBLER - Mumbler is a text-based communication platform engineered specifically for live events. It keeps event staff, volunteers, and vendors perfectly connected with quiet coordination, structured alerts, and automatic escalati on management. Contact: Chris Russell | Omaha, NE, USA | (402) 230-7160 | chris@occambox.com | mumblerlive.com

CROWD CONTROL ACTION-CS - STOP THREATS BEFORE THEY BECOME LOSSES. Expand nearly any commercial security camera with customizable visual and audio response capabilities—from active deterrence and live intervention to automated messaging and site-wide communication—without replacing the system you already have. Contact: Justing Gant | Everett, Washington, 98204 USA | (425) 350-3023 | jgant@action-cs.com | action-cs.com/

VOZZI – VOZZI is a SMS/MMS company changing the way brands interact with their audience. Tried and trusted in the Sports & Entertainment industry, our all-in-one texting solution empowers brands to modernize their fan engagement strategy and boost revenue. Contact: Ben Young, CEO | Holladay, UT USA | (801) 842-6737 ben@getvozzi.com | site.getvozzi.com

EVENT LOGISTICAL SOLUTIONS - Event Logistical Solutions is a nationwide provider of event safety, security, traffic management, parking operations, weapons screening, mobile surveillance, intelligent monitoring, drone detection, event technology, and equipment rental solutions, helping venues and event organizers enhance guest safety, operational awareness, and event performance. Contact: James MacSkimming | Las Vegas, Nevada, USA 89109 | (877) 426-9295 | jmacskimming@ eventlogisticalsolutions.com | www.eventlogisticalsolutions.com

CONSULTANTS

DRONE SHOWS

Rico Solutions – We specialize in impactful signage, smart sustainability, and flawless logistics—blending deep experience with innovation to exceed client expectations and elevate every event experience. *IFEA Sustainability Partner. Contact: Rico Tesio | 3809 McKinley Ave | Fort Myers, FL 33901 | (831) 717-7485 rico@ricosolutions.com | www.ricosolutions.com

Sky Elements Drone Shows – Sky Elements Is The Largest Drone Light Show Provider In The United States. At our heart we are a production company focusing on creating turn-key drone light shows for a variety of clients. Contact: Kyle Pivnick, Vice President | Texas, USA | (214) 986-0878 kyle@skyelementsdrones.com | SkyElementsDrones.com

DÉCOR/DISPLAYS/BACKDROPS

EMERGENCY LOCATION SERVICES

AIRDD - For over 30 years, AirDD has been the live-event industry’s trusted source for illuminated decorative inflatables. We offer a broad, ever-expanding line of innovative designs that instantly transform any space. Our award-winning products have appeared at high-profile events worldwide, from the Olympics to television productions. From large-scale productions to intimate gatherings, AirDD is committed to making every event “Stand-Out!” Contact: Zeev Weissman | Sun Valley, CA, USA | (818) 765-8100 | zeev@airdd.com | www.airdd.com

ATOMIC - We set the stage for maximum effect through production, design services, custom set construction and modular systems. Contact: Rob Barber Lititz, PA USA | (717) 626-4408 | rob.barber@atomicdesign.tv | www.atomicdesign.tv

ENTERTAINMENT

NORTH POLE PRODUCTIONS - From enchanting light shows to interactive Santa’s Villages, North Pole Productions transforms events into magical experiences. Discover how we can illuminate your event with our dazzling displays and entertainment options. Contact: Tammy Peters | PO Box 74 | North Adams, MA 01247 | (800) 377-4625 | nppshows@gmail.com | www.nppshows.com/ YOUR-TYPE – 3D event letters and shapes are your communities best selfie spot. Made with high-quality aluminum, they provide unmatched durability. We specialize in Colleges, Tourism Destinations, Special Events, Campgrounds and Route 66 Activations. Available for purchase or rent. Contact: Todd Hoffman | 4970 Service Dr. Unit 2, Winona, MN 55987 | (507) 961-6784 | contact@ your-type.com | www.your-type.com

GENIUS MONKEY - Genius Monkey is a programmatic marketing pioneer delivering hypertargeted ads across all platforms via Omni-Monkey, its proprietary AIpowered system. Offering display, video, audio, CTV, and native advertising, the Arizona-headquartered company combines advanced tracking, attribution, and optimization with human oversight, relentlessly striving to stay on the cutting edge of digital technology. Contact: Aaron Radtke | Gilbert, Arizona, 85296, USA | (602) 418-7362 | aaron.r@geniusmonkey.com | geniusmonkey.com/ MUMBLER - Mumbler is a text-based communication platform engineered specifically for live events. It keeps event staff, volunteers, and vendors perfectly connected with quiet coordination, structured alerts, and automatic escalati on management. Contact: Chris Russell | Omaha, NE, USA | (402) 230-7160 | chris@occambox.com | mumblerlive.com

MARKETPLACE EVENT EQUIPMENT ACTION-CS - STOP THREATS BEFORE THEY BECOME LOSSES. Expand nearly any commercial security camera with customizable visual and audio response capabilities—from active deterrence and live intervention to automated messaging and site-wide communication—without replacing the system you already have. Contact: Justing Gant | Everett, Washington, 98204 USA | (425) 350-3023 | jgant@action-cs.com | action-cs.com/ AIRDD - For over 30 years, AirDD has been the live-event industry’s trusted source for illuminated decorative inflatables. We offer a broad, ever-expanding line of innovative designs that instantly transform any space. Our award-winning products have appeared at high-profile events worldwide, from the Olympics to television productions. From large-scale productions to intimate gatherings, AirDD is committed to making every event “Stand-Out!” Contact: Zeev Weissman | Sun Valley, CA, USA | (818) 765-8100 | zeev@airdd.com | www.airdd.com EVENT LOGISTICAL SOLUTIONS - Event Logistical Solutions is a nationwide provider of event safety, security, traffic management, parking operations, weapons screening, mobile surveillance, intelligent monitoring, drone detection, event technology, and equipment rental solutions, helping venues and event organizers enhance guest safety, operational awareness, and event performance. Contact: James MacSkimming | Las Vegas, Nevada, USA 89109 | (877) 426-9295 | jmacskimming@ eventlogisticalsolutions.com | www.eventlogisticalsolutions.com NATIONAL EVENT SERVICES - RENT-A-FENCE – National Event Services has been the preferred supplier of temporary fence, barricades, portable toilets, and restroom trailers to the event industry for almost 60 years. Contact: Scott Barley 15319 Chatsworth St. | Mission Hills, CA 91345 USA | (800) 352-5675 | www.rentnational.com YOUR-TYPE – 3D event letters and shapes are your communities best selfie spot. Made with high-quality aluminum, they provide unmatched durability. We specialize in Colleges, Tourism Destinations, Special Events, Campgrounds and Route 66 Activations. Available for purchase or rent. Contact: Todd Hoffman | 4970 Service Dr. Unit 2, Winona, MN 55987 | (507) 961-6784 | contact@ your-type.com | www.your-type.com EVENT SOFTWARE / APPS AUGUSTHR – Managing an attraction business is hard. Bring everything you need to do under one roof with August—the employee management software built for businesses like yours. Contact: Kyle Andelin | 550 Pamlar Ave | San Jose, CA 95128, USA | (650) 257-2733 | Kyle@augusthr.com | Augusthr.com EVENTENY – Eventeny was built to help festival & event organizers manage their vendors, artists, exhibitors, volunteers, and sponsors, all in one platform. You can create team workflows, applications, maps, schedules, surveys and so much more. From small community festivals to managing multi-day sci-fi conventions, to virtual events, we’ve got it all! Contact: Greg Wright | Peachtree Corners, GA 30092-2936 USA | Phone: (314) 471-6079 | greg@eventeny.com www.eventeny.com

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OPENDATE - Opendate is the only all-in-one platform for the events industry, built by people who live it and use it. From booking and ticketing to marketing and fan insights, we’re helping venue and events teams replace disconnected systems with one modern workspace. Contact: Helen Campo | Clayton, NC, USA | (704) 770-6891 | helen.campo@opendate.io | opendate.io POINTSMAP® – PointsMap® has proven to be an effective and useful software for Festivals and Events. Create custom points at their exact location on your PointsMap with photos, descriptions, website links, multi-media, PDF’s and even “inside maps”. Your visitors can “PLAN” before the festival using their desktop computer, and then “NAVIGATE” the festival using their Smartphone. Visit www. PointsMap.com/SLAF and http://www.PointsMap.com/WichitaRiverFest/ to see how PointsMap is being used. It’s easy to use and extremely affordable. Contact: Jerry Waddell Chattanooga, TN USA | (423)894-2677 | jerryw@videoideas.com | www.pointsmap.com SCHED - Easy-to-use event scheduling and management software that helps event planners organize, schedule, promote, and execute excellent in-person, online, and hybrid meetings, conferences, festivals and other events. Taylor McKnight | St. Petersburg, FL USA | (727) 798-6898 | support@sched.org | sched.com/ SHOWPASS is the operating system for independent live events, bringing ticketing, marketing, operations, analytics, and financing into one platform. With 175 million tickets issued across North America, we power music, sports, festivals, venues, and more. Independently owned and one of North America’s fastest-growing event technology companies, recognized by Deloitte’s Technology Fast 50. Contact: Christine Lee | 8500 Macleod Tr | Calgary, AB T2H 2N1, Canada | (403) 988-9203 | christine.lee@showpass.com | www.showpass.com/ VOZZI – VOZZI is a SMS/MMS company changing the way brands interact with their audience. Tried and trusted in the Sports & Entertainment industry, our all-in-one texting solution empowers brands to modernize their fan engagement strategy and boost revenue. Contact: Ben Young, CEO | Holladay, UT USA | (801) 842-6737 ben@getvozzi.com | site.getvozzi.com ZAPPlication - WHERE ARTISTS & ART FESTIVALS CONNECT (ZAPP) provides art fair and festival administrators with a suite of tools to digitally collect and jury applications, manage booth payments, and communicate with applicants all in one easy-to-use digital platform. Artists can apply to hundreds of shows nationwide through a central website. With over 100K registered artists, ZAPP is the top choice for art events! Contact: Ken Cho Denver, CO, USA | (303) 629-1166 | zappsales@wearecreativewest.org | www.zapplication.org/ INFLATABLES AIRDD- For over 30 years, AirDD has been the live-event industry’s trusted source for illuminated decorative inflatables. We offer a broad, ever-expanding line of innovative designs that instantly transform any space. Our award-winning products have appeared at high-profile events worldwide, from the Olympics to television productions. From large-scale productions to intimate gatherings, AirDD is committed to making every event “Stand-Out!” Contact: Zeev Weissman | Sun Valley, CA, USA | (818) 765-8100 | zeev@airdd.com | www.airdd.com BIG EVENTS - Rents and sells giant helium and cold-air inflatables for parades and special events. Huge inventory of quality, one-of-a-kind balloons.

Experienced and dependable full-service company. Charles Trimble | Oceanside, CA USA | (760) 477-2655 | charles@bigeventsonline.com | www.bigeventsonline.com DYNAMIC DISPLAYS / FABULOUS INFLATABLES – Designs, manufacturers, for rent or purchase – costumes, props, floats, helium balloons, event entry ways and décor. Offers complete and flexible service packages for small towns and large international events. 50+ years of parade/event experience. Contact: Steve Thomson Dearborn, MI USA | (800) 411-6200 | steve@fabulousinflatables.com | www.fabulousinflatables.com INSURANCE / RISK MANAGEMENT HAAS & WILKERSON INSURANCE – Celebrating over 80 years in the entertainment industry, providing insurance programs designed to meet the specific needs of your event. Clients throughout the US include festivals, parades, carnivals and more. Contact: Andrew Vandepopulier | Fairway, KS USA (800) 821-7703 | andrew.vandepopulier@hwins.com | www.hwins.com

MUMBLER - Mumbler is a text-based communication platform engineered specifically for live events. It keeps event staff, volunteers, and vendors perfectly connected with quiet coordination, structured alerts, and automatic escalati on management. Contact: Chris Russell | Omaha, NE, USA | (402) 230-7160 | chris@occambox.com | mumblerlive.com OPENDATE - Opendate is the only all-in-one platform for the events industry, built by people who live it and use it. From booking and ticketing to marketing and fan insights, we’re helping venue and events teams replace disconnected systems with one modern workspace. Contact: Helen Campo | Clayton, NC, USA | (704) 770-6891 | helen.campo@opendate.io | opendate.io PROMOKING SAN ANTONIO – PromoKing San Antonio is a promotional products, screen printing and embroidery shop serving the festival and event industry across the USA. Contact: Casey Watts | 11825 West Ave Ste 109 | San Antonio, TX 78216 USA | (210) 440-6970 | mypromoking@gmail. com | www.mypromoking.com/

K&K INSURANCE GROUP, INC. – With decades of experience in insuring festivals and events, K&K understands the unique risks you face. Let us help safeguard your event’s success. To learn more about our festival and event insurance options please visit www.kandkinsurance.com. Contact: Lorena Hatfield | 1712 Magnavox Wy, Fort Wayne, IN USA (800) 553-8368 | lorena.hatfield@kandkinsurance. com | www.kandkinsurance.com

KALIFF INSURANCE – Founded in 1917, Kaliff Insurance provides specialty insurance for festivals, fairs, parades, rodeos, carnivals and more. We insure the serious side of fun! Contact: David Olivares | San Antonio, TX USA (210) 829-7634 | david@kaliff.com | www.kaliff.com

YOUR-TYPE – 3D event letters and shapes are your communities best selfie spot. Made with high-quality aluminum, they provide unmatched durability. We specialize in Colleges, Tourism Destinations, Special Events, Campgrounds and Route 66 Activations. Available for purchase or rent. Contact: Todd Hoffman | 4970 Service Dr. Unit 2, Winona, MN 55987 | (507) 961-6784 | contact@your-type.com | www.your-type.com

LIFESTYLE GENIUS MONKEY - Genius Monkey is a programmatic marketing pioneer delivering hypertargeted ads across all platforms via Omni-Monkey, its proprietary AIpowered system. Offering display, video, audio, CTV, and native advertising, the Arizona-headquartered company combines advanced tracking, attribution, and optimization with human oversight, relentlessly striving to stay on the cutting edge of digital technology. Contact: Aaron Radtke | Gilbert, Arizona, 85296, USA | (602) 418-7362 | aaron.r@geniusmonkey.com | geniusmonkey.com/ MUMBLER - Mumbler is a text-based communication platform engineered specifically for live events. It keeps event staff, volunteers, and vendors perfectly connected with quiet coordination, structured alerts, and automatic escalati on management. Contact: Chris Russell | Omaha, NE, USA | (402) 230-7160 | chris@occambox.com | mumblerlive.com MARKETING GENIUS MONKEY - Genius Monkey is a programmatic marketing pioneer delivering hypertargeted ads across all platforms via Omni-Monkey, its proprietary AIpowered system. Offering display, video, audio, CTV, and native advertising, the Arizona-headquartered company combines advanced tracking, attribution, and optimization with human oversight, relentlessly striving to stay on the cutting edge of digital technology. Contact: Aaron Radtke | Gilbert, Arizona, 85296, USA | (602) 418-7362 | aaron.r@geniusmonkey.com | geniusmonkey.com/

MEDIA GENIUS MONKEY - Genius Monkey is a programmatic marketing pioneer delivering hypertargeted ads across all platforms via Omni-Monkey, its proprietary AIpowered system. Offering display, video, audio, CTV, and native advertising, the Arizona-headquartered company combines advanced tracking, attribution, and optimization with human oversight, relentlessly striving to stay on the cutting edge of digital technology. Contact: Aaron Radtke | Gilbert, Arizona, 85296, USA | (602) 418-7362 | aaron.r@geniusmonkey.com | geniusmonkey.com/ MUMBLER - Mumbler is a text-based communication platform engineered specifically for live events. It keeps event staff, volunteers, and vendors perfectly connected with quiet coordination, structured alerts, and automatic escalati on management. Contact: Chris Russell | Omaha, NE, USA | (402) 230-7160 | chris@occambox.com | mumblerlive.com MERCHANDISING SHOWPASS is the operating system for independent live events, bringing ticketing, marketing, operations, analytics, and financing into one platform. With 175 million tickets issued across North America, we power music, sports, festivals, venues, and more. Independently owned and one of North America’s fastest-growing event technology companies, recognized by Deloitte’s Technology Fast 50. Contact: Christine Lee | 8500 Macleod Tr | Calgary, AB T2H 2N1, Canada | (403) 988-9203 | christine.lee@showpass.com | www.showpass.com/ Winter 2026

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MARKETPLACE PROMOTIONAL PRODUCTS PROMOKING SAN ANTONIO – PromoKing San Antonio is a promotional products, screen printing and embroidery shop serving the festival and event industry across the USA. Contact: Casey Watts 11825 West Ave Ste 109 | San Antonio, TX 78216 USA | (210) 440-6970 | mypromoking@ gmail.com | www.mypromoking.com/

PAYROLL CAST & CREW SPORTS & LIVE ENTERTAINMENT – Cast & Crew is an employer of record payroll provider exclusively for the sports and live entertainment industry. Contact: T.J. Sagen | 2214 E. Ida St | Tampa, FL 33610 USA | (708)362-8585 | tj.sagen@castandcrew.com | www.castandcrew.com SAFETY/SECURITY IMPERIAL EVENTS SECURITY SERVICES, LLC - Imperial Events Security Services (IESS) is a leading event security provider nationwide. Operating since 1993, IESS has decades of experience securing all types of events. Contact Yousef Kassis | Philadelphia, PA USA | 1-888-502-4377 | yousef@iessevents.com www.iessevents.com SECUREVENT SOLUTIONS – At SecurEvent Solutions we believe your event is as unique as you are. Carefully blending and merging operations, sales, experience, culture, to curate lasting memories. We call this your Event DNA. Understanding your Event DNA allows SecurEvent Solutions to build security operations that will integrate with all event areas. Contact: Joshua Field | Ft. Lauderdale, FL USA (763) 226-4162 | jfield@secureventsolutions.com | www.secureventsolutions.com/ SAFETY / SECURITY ACTION-CS - STOP THREATS BEFORE THEY BECOME LOSSES. Expand nearly any commercial security camera with customizable visual and audio response capabilities—from active deterrence and live intervention to automated messaging and site-wide communication—without replacing the system you already have. Contact: Justing Gant | Everett, Washington, 98204 USA | (425) 350-3023 | jgant@action-cs.com | action-cs.com/ EVENT LOGISTICAL SOLUTIONS - Event Logistical Solutions is a nationwide provider of event safety, security, traffic management, parking operations, weapons screening, mobile surveillance, intelligent monitoring, drone detection, event technology, and equipment rental solutions, helping venues and event organizers enhance guest safety, operational awareness, and event performance. Contact: James MacSkimming | Las Vegas, Nevada, USA 89109 | (877) 426-9295 | jmacskimming@ eventlogisticalsolutions.com | www.eventlogisticalsolutions.com SIGNAGE / DECALS DFEST® – Designs and manufactures creative decor solutions for festivals and events. We specialize in custom flags, banners, directional signage, entryways, street banners, installation and hardware. Contact: Rudy Martinez San Antonio, TX USA | (800) 356-4085 | rudy@dixieflag.com | www.dixieflag.com 114

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HOLLADAY DISTILLERY - Contact: Stephanie Taylor | One McCormick Lane | Weston MO 64098 | (816) 640-3056 | staylor@ holladay.com | holladaydistillery.com/ STAGING/TENTS STAGES NORTHWEST, INC. - The PNW regions premier supplier of stages and structures for: Music Festivals, Professional Sports, Corporate Events, and Private Gatherings. Contact: Robert Cunningham | Clackamas, Oregon 97015, USA | (503) 756-8942 | robert.cunningham@stagesnorthwest.com | stagesnorthwest.com/ SURVEILLANCE, ACTION-CS - STOP THREATS BEFORE THEY BECOME LOSSES. Expand nearly any commercial security camera with customizable visual and audio response capabilities—from active deterrence and live intervention to automated messaging and site-wide communication—without replacing the system you already have. Contact: Justing Gant | Everett, Washington, 98204 USA | (425) 350-3023 | jgant@action-cs.com | action-cs.com/ EVENT LOGISTICAL SOLUTIONS - Event Logistical Solutions is a nationwide provider of event safety, security, traffic management, parking operations, weapons screening, mobile surveillance, intelligent monitoring, drone detection, event technology, and equipment rental solutions, helping venues and event organizers enhance guest safety, operational awareness, and event performance. Contact: James MacSkimming | Las Vegas, Nevada, USA 89109 | (877) 426-9295 | jmacskimming@ eventlogisticalsolutions.com | www.eventlogisticalsolutions.com SUSTAINABILITY Rico Solutions – We specialize in impactful signage, smart sustainability, and flawless logistics—blending deep experience with innovation to exceed client expectations and elevate every event experience. *IFEA Sustainability Partner. Contact: Rico Tesio | 3809 McKinley Ave | Fort Myers, FL 33901 (831) 717-7485 | rico@ricosolutions.com | www.ricosolutions.com TALENT DEGY ENTERTAINMENT – Degy Entertainment is your source for everything event related. For over 25 years, we’ve built a reputation as one of the leading entertainment buyers in the world. We book and execute nearly 3,000 events each year in 30 countries around the globe. Contact: Evan Schaefer | 9826 Montpellier Drive | Delray Beach, FL 33446 USA | 732-818-9600 x 106 | Evan@ degy.com | www.degy.com

TICKETING

VIDEO PRODUCTION

FLICKET - Flicket is a white-labeled ticketing platform, bui lt-in CRM, focused on becoming a true extension of partner organizations’ teams and operations. Contact: Jesse Noorland | Los Angeles, CA, USA | (310) 269-8759 | jesse@ flicket.io | flicket.io

ELSBERG STUDIOS - Visual storytelling changes lives. We believe images are powerful; sometimes more powerful than words. With them we identify, we connect, we feel, we act. When necessary we use words; words that speak of mission and vision and transformation. Let us tell your story. Brad Elsberg Nampa, ID USA | (208) 989-5664 | brad@elsbergonline.com | elsbergonline.com

WEBSITE DESIGN SAFFIRE – Saffire empowers clients with beautiful, unique and engaging websites that are easy to manage, with integrated SaffireTix ticketing and unlimited help when you need it. Contact: Cassie Dispenza | Austin TX USA | (512) 430-1123 | sales@saffire.com | www.saffire.com SHOWPASS is the operating system for independent live events, bringing ticketing, marketing, operations, analytics, and financing into one platform. With 175 million tickets issued across North America, we power music, sports, festivals, venues, and more. Independently owned and one of North America’s fastest-growing event technology companies, recognized by Deloitte’s Technology Fast 50. Contact: Christine Lee | 8500 Macleod Tr | Calgary, AB T2H 2N1, Canada | (403) 988-9203 | christine.lee@showpass.com | www.showpass.com/

TRAVEL PLANNING (BY GROUPS) TRIPInfo.com – Since 1996, first online reference for all segments of group travel planners – website and weekly newsletter and subject-specific digital magazines – including festivals. IFEA Member organizations included online. Contact: Eric Cunningham | 8735 Dunwoody Place STE N | Atlanta, GA, 30350, USA info@TRIPinfo.com | www.tripinfo.com

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Rising to New Heights Together The IFEA Foundation provides a source of support that allows the IFEA to confidently provide convention scholarships, host top-quality industry presenters and programming, and to help raise the bar for everyone in our global industry. A very special thanks to all those who have contributed along the way, and we look forward to working with you towards the success of our industry for many years to come.

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