Our industry is complex, fast-moving, and sometimes unpredictable, but what has always made IELA special is the way we show up for each other with professionalism, reliability, and trust.
Sudhir Dhavan, p6
Sustainable transformation does not happen overnight but one practical action at a time still moves the industry toward a more sustainable future.
Marta Kupis, p36
[ sow:boh:nah] interj
A Zulu greeting, meaning “I see you”. Sawubona is more than words of politeness. It carries the importance of recognising the worth and dignity of each person. The common response is “Shiboka”, which means “I exist for you”.
p.6
Editorial
A few words from the IELA Chairperson
8 - Interview with Sudhir Dhavan p.20
Leadership in Motion
Looking back, thinking forward
20 - Interview with Alexandra Erdmann
22 - Interview with Garcia Newell
24 - Reflection of Chiara Rossolimo p.12
The Roads that Led to Sun City 14 - Welcome to South Africa 16 - Through the Eyes of Our Hosts
Association Health Check
A snapshot of where the association stands today by Ziad Harb & Kim Valdes
p.36
Sustainability Feature
From promise to practice: a go-to sustainability playbook.
p.40
Our Community’s Future is Bright
What’s next on the IELA calender?
41 - Winter Seminar 2027
42 - 42 nd IELA Congress & Partnering Event 2027
IELA Board of Management IELA Secretariat p.26
p.45
Credits
A congress edition is always a milestone moment: a chance to take stock, celebrate progress, and set direction together.
Dear friends, If you can hear a little extra energy in the conversations this week, it’s not just because we’re together again, but it’s because IELA has had a year with real momentum, and we’ve all arrived at the 41st Congress ready to build on it.
Standing here in Sun City, surrounded by familiar faces and new ones, I’m reminded why this community matters. Our industry is complex, fast-moving, and sometimes unpredictable, but what has always made IELA special is the way we show up for each other with professionalism, reliability, and trust.
And this year, that spirit feels stronger than ever.
When I look back on my time as Chairperson, I’ll be honest: it is difficult to point to a single defining moment. The journey has been filled with many meaningful experiences, but what stands out most is the collective progress we have made together over the past two years. We didn’t chase change for the sake of change; we strengthened the foundation, so the association can grow with purpose.
One milestone that feels especially important to me is the clarity we brought to our identity. Seeing IELA evolve more confidently into the events space —
and embracing the name “International Exhibition / Event Logistics Association” — has been a significant achievement, because it reflects a wider horizon for our members and the value we bring to the broader ecosystem.
We also made important progress in how we strengthen trust across the network. We continued to expand globally with 11 new members, while also enhancing the quality and credibility of membership through more structured and digitalised processes. When we invest in people, we protect standards and we protect the reputation that IELA members have earned around the world.
We introduced more structured mechanisms too, including the mediation programme, where even the first case was successfully resolved, a quiet but powerful signal of confidence in the ecosystem.
And sustainability moved from being a discussion point to a more action-driven approach through guidelines and initiatives.
None of this happened because of one person. The leadership journey I’ve shared with the entire Board has been highly collaborative and enriching, built on trust, open communication, and a shared commitment to the industry.
I am deeply grateful to every Board Member that I collaborated with along the way for the healthy debate, the balanced decision-making, and the willingness to lead by enabling the association to grow collectively.
I also want to recognise the Working Groups. Their active involvement has played a central role in driving initiatives forward across membership, training, sustainability, and industry relations.
To our members: thank you for contributing your ideas, your time, and your trust; the spirit of collaboration and willingness to contribute is what I value most.
To our partners, hosts, speakers, and everyone behind the scenes: thank you for helping make this congress edition possible and for strengthening IELA’s presence across the wider exhibition ecosystem through relationships with industry bodies and platforms.
So, let’s make the most of this week. Have the conversations you’ve been postponing. Make the introductions that lead to long-term partnerships. Share what’s working and what isn’t.
Because IELA’s future will be shaped the same way its progress has been shaped so far: collectively, with professionalism, and with the courage to embrace change while staying true to our core values.
Sudhir Dhavan IELA Chairperson
INTERVIEW WITH SUDHIR DHAVAN
A candid look back at a term shaped by momentum: expanding the association’s global engagement, strengthening governance, and building practical value through training, sustainability and collaboration.
Looking back on your time as Chairperson, what moments or achievements stand out most for you?
To be very honest, it is difficult to point to a single moment, as the journey has been filled with many meaningful experiences. What stands out most is the collective progress we have made as an association over the past two years.
One particularly fulfilling aspect has been seeing the IELA has transform into events which was unclear for many years and now its “International Exhibition / Event Logistics Association” which is for me a very big achievement. Training initiatives gain good momentum. The response to the Winter Seminar, where participation reached one of the highest levels with 56 students and strong feedback, reaffirmed our belief that knowledge sharing is central to
the future of our industry and important for newcomers who have been given confidence via the Winter Seminar and Operations Summit.
Another important highlight has been the increased global engagement of IELA—our presence across key international platforms and the strengthening of relationships with industry bodies. These interactions have helped position IELA as a more visible and relevant voice within the global exhibition ecosystem.
More than individual achievements, what I value most is the spirit of collaboration and the willingness of members to contribute.
How would you describe the leadership journey you’ve shared with the board during your term?
The leadership journey with the Board has been highly collaborative and very enriching. From the beginning, there was a shared understanding that our role was not just to lead, but to enable the association to grow collectively.
We had a diverse group of board members representing different regions and expertise, which allowed for balanced discussions and more thoughtful decisionmaking. Whether it was strengthening membership frameworks, advancing training initiatives, or enhancing global engagement, every step was taken with collective input.
One of the most encouraging aspects has been the active involvement of the Working Groups, which have played a central role in driving initiatives forward across membership, training, sustainability, and industry relations.
Overall, it has been a journey built on trust, open communication, and a shared commitment to the industry.
What key milestones or changes do you feel most proud of having helped drive forward as Chair?
There have been several important developments, but I would highlight a few areas where we have been able to create a structured and lasting impact.
Strengthening the membership framework has been a key milestone. While we continued to expand globally with 11 new members across regions, there was a conscious effort to enhance the quality and credibility of membership through more structured and digitalised processes. Focus on white spots continues.
Another area is the progress made in education and training. The Winter Seminar and the Operations Summit reflect our commitment to building capabilities within the industry.
We also introduced more structured mechanisms such as the mediation programme, where even the first case was successfully resolved, creating confidence within the ecosystem. In addition, sustainability has moved from being a discussion point to a more action-driven approach through guidelines and initiatives.
Again, our migration to event vertical more specially by changing our title to “International Exhibition / Event Logistics Association” along with new team of secretariat was one of the key milestones achieved.
What have been your most important leadership learnings during this period?
One of the most important learnings for me has been the value of listening. In a global association like IELA, where members come from different markets and backgrounds, it is essential to understand diverse perspectives before taking decisions.
Another key learning has been that meaningful progress takes time. Whether it is building structured training programmes, strengthening standards, or expanding global engagement, consistency and collective efforts are critical.
I have also realised that leadership in such an ecosystem is more about facilitation than direction. It is about creating an environment where members feel encouraged to contribute and take ownership.
This journey has reinforced my belief that collaboration and knowledge sharing remain the strongest drivers of growth in our industry.
How do you feel IELA has evolved as an association during your time as Chair?
Over the past two years, I believe IELA has evolved into a more structured and forward-looking association. While the core values of collaboration and community remain unchanged, there is now a stronger focus on systems, processes, and long-term development.
We have seen progress in areas such as membership governance, where the emphasis has been on maintaining quality while expanding globally. At the same time, education and training have become more
central, with initiatives like the Academy which still remains at developing stage and seminars gaining strong participation and impact.
There has also been a noticeable shift towards more active global engagement, with participation across multiple international industry platforms and forums.
Sustainability has also gained prominence, moving towards more practical implementation through guidelines and industry initiatives.
Overall, the evolution has been about strengthening the foundation for future growth.
What role do you see IELA playing today for its members and within the wider industry?
Today, IELA plays a very important role as a connector, enabler, and standard-setter within the exhibition and event logistics industry.
For its members, it provides a trusted global network spanning over 50 countries, where collaboration, reliability, and professionalism are at the core. In a complex and often volatile environment, this network offers both confidence and continuity.
Beyond that, IELA serves as a platform for knowledge sharing and capability building through training initiatives, working groups, and industry engagements.
Within the wider industry, IELA contributes by promoting best practices, encouraging sustainable approaches, and engaging with global associations to represent the logistics perspective.
In many ways, IELA acts as a bridge connecting stakeholders across the exhibition ecosystem.
As you step down, what do you see as the main opportunities and challenges ahead for the association?
The industry is at a very interesting point, with both opportunities and challenges shaping its future.
On the opportunity side, there is significant potential in expanding into new and emerging markets, especially in regions that are still developing their exhibition ecosystems. There is also scope to further strengthen training initiatives and bring more young professionals into the industry.
At the same time, areas like sustainability, digitalisation, and evolving client expectations will continue to drive change. Challenges such as geopolitical uncertainties and fluctuations in logistics markets will require constant adaptation.
I believe IELA is well-positioned to address these aspects, provided we continue to build on the strong foundation and collaborative approach that has been established.
What advice would you offer to future board leaders and to members looking to shape IELA’s future?
My advice would be to always keep the larger purpose of the association in mind. IELA has grown over the years because of the collective efforts of its members, and that spirit should always be preserved.
For future board leaders, it is important to remain inclusive in approach and open to new ideas. The strength of IELA lies in its diversity and leveraging that effectively will be key to its continued growth.
For members, I would encourage more active participation whether through Working Groups, training initiatives, or knowledge-sharing platforms.
It is also important to embrace change, especially in areas like sustainability and innovation, while staying true to the core values of trust and professionalism.
If we continue to collaborate and contribute, I am confident that IELA will keep moving forward.
Welcome to South Africa - a setting designed for connection, perspective, and the kind of conversation that moves our industry forward.
A quick scene-setter for the week ahead: the energy, the agenda, and what makes this edition unique.
Inside the 41st IELA Congress experience
There are congresses...and then there are the ones you feel long after you’ve left.
The 41st IELA Congress, held in Sun City, South Africa, is firmly the latter. Over five days, the global exhibition and event logistics community comes together not just to exchange ideas, but to reconnect, challenge, learn and move forward.
Set in a destination known for its natural beauty and sense of openness, this year’s congress offers something increasingly rare: time, space, and perspective. And in that setting, the spirit of ubuntu — I am because we are — becomes more than a theme.
It becomes the way the week unfolds.
• congress registration and welcome flow
• induction meeting for first-time participants and new members
• welcome cocktail to open the week in an informal setting
It’s a deliberate pace, one that recognises that before the sessions and discussions begin, relationships need to be reactivated.
Day 2 marks the official start of the congress, and the shift from reconnection to reflection and alignment.
• opening ceremony and new member introductions
• keynote session delivering external perspective
• structured 1-1 networking sessions
At the centre of the day sits the General Assembly; the association’s decision-making core. Here, members actively shape the direction of IELA, from governance to strategic initiatives.
This is followed by a Town Hall session and election results, reinforcing transparency and shared ownership across the community.
The host dinner creates space to continue conversations in a more relaxed setting — where business discussions soften into relationships.
Networking format:
• pre-arranged 1-1 meetings
• focused business discussions
• opportunities to explore new partnerships across regions
By Day 3, the congress shifts again, this time towards collaboration and contribution. This is where the working groups step in, moving from insight into tangible outcomes.
• working group meetings across focus areas
• working group presentations to the wider membership
• keynote sessions and future destination voting
• presentation of upcoming congress hosts
These moments are critical. They show how the association translates discussion into action and how
members actively shape the initiatives that define IELA going forward.
Celebrating excellence: the Gala evening
The Gala dinner marks a turning point in the week and a moment of recognition.
Here, the community pauses to celebrate:
• excellence in performance
• innovation across the network
• the individuals and teams raising industry standards
The congress expands beyond meeting rooms into shared experiences designed to connect people in a different way.
• companion programme and destination visits
• elephant sanctuary experience and curated excursions
• safari day in Pilanesberg National Park
• informal networking in unique settings
These moments shift the dynamic. They create space for more natural, honest connections — and often lead to conversations that would not happen in a formal setting.
As the congress concludes, the focus moves seamlessly into the next phase: the IELA Partnering Event. Open to both members and non-members, this two-day format is built around one core objective: business.
• structured one-to-one meetings across multiple rounds
• pre-scheduled appointments to maximise efficiency
• direct interaction with decision-makers and specialists
It’s fast-paced, highly focused, and designed to deliver real outcomes, from new partnerships to long-term collaborations.
The 41st IELA Congress is a carefully designed experience that blends:
• knowledge sharing
• decision-making
• structured networking
• and informal connection
But more importantly, it’s a reminder of something fundamental.
Four local voices share what it means to host the IELA community in Sun City — from the spirit of Ubuntu to the power of place.
A host perspective on South Africa as a destination you feel, and a reminder that our industry is built on trust, resilience and relationships.
By EF-GSM ZA
There are destinations you visit, and then there are destinations you feel. South Africa is firmly the latter.
As hosts of the 41st IELA Congress and Partnering Event, we are honoured to welcome the global IELA community to our shores. This is a country defined not only by its landscapes, but by its people and by a spirit of resilience, warmth, and connection that turns business relationships into lasting partnerships. There is something special about doing business in Africa—it is personal.
From the golden bushveld of the Northwest Province to the vibrant energy of our cities, South Africa offers a rich and diverse experience. It is a place where cultures meet, where stories are shared, and where every interaction carries a sense of genuine hospitality. In an industry built on trust and collaboration, there could be no better setting to come together.
Hosting the IELA Congress in South Africa reflects an important shift: Africa is no longer seen as a market of the future, but as a dynamic and active contributor to the global exhibitions industry today. Our region brings a unique perspective, and delegates can expect open conversations, authentic engagement, and a strong sense of community. Beyond the formal programme,
this edition is about connection, creating space for meaningful dialogue, shared learning, and new opportunities across borders.
Beyond the Congress, South Africa invites you to explore. From natural beauty and wildlife to world-class hospitality and cultural richness, there is an energy here that is both grounding and inspiring. It is a reminder that while our industry is global, our connections are deeply human.
As local hosts, our intention is simple: to create an experience that is not only professionally valuable, but personally memorable.
We look forward to welcoming you to South Africa and sharing our beautiful country, our vibrant industry, and our spirit with you.
Because here, you are not just visiting.
You are part of something special.
A grounded welcome shaped by Ubuntu and a promise that the real magic happens in the moments between sessions.
By Katlego Global Logistics
Dumelang and welcome to the heart of the Bushveld.
It’s an honour to have the IELA community here on South African soil, and we’re excited to be hosting both first-time delegates and long-standing members. Our nation is grounded in the spirit of Ubuntu, “I am because we are”, and having partners from across the globe gathered here is a powerful reminder that connection is what moves us all forward.
As you settle in, you’ll feel the warmth and vibrant energy that make this destination so memorable.
This 41st Congress in Sun City will bring together high-level professional exchange with a setting designed to inspire. By stepping away from the traditional city hub, we’ll create space for more open, relaxed interactions where meaningful conversations can unfold naturally. Whether you’re here for the first time or returning once again, this gathering will offer a chance to reconnect, recharge and look ahead together.
While you’re with us, we hope you’ll take in everything the experience has to offer. The real magic will happen in the moments between sessions, where connections
deepen and ideas take shape. You’ll have the opportunity to explore the unique energy of Sun City and experience the nearby Pilanesberg National Park, home to the iconic Big Five just a short drive away. You’ll also get to enjoy South Africa’s rich flavours and an atmosphere filled with music, rhythm and celebration. Even in winter, you can expect crisp mornings, beautiful sunsets and evenings balanced by comfortably warm afternoons.
We’re delighted to host you this week and look forward to making this Congress one to remember.
A warm, witty welcome and a nudge to lean into the conversations, the connections and the setting that makes this congress different.
By Larouxnelle Logistics
and
On behalf of Larouxnelle Logistics and Consulting, we’d like to give you a proper South African welcome—warm, genuine, and probably with better weather than you expected (yes, even in winter).
We’re excited to welcome all IELA members and partners—old friends and soon-to-be friends—to South Africa for the 41st IELA Congress and 13th Partnering Event.
South Africa is not just a destination—it’s an experience. One minute you’re talking business, the next you’re looking at wildlife, mountains, or wondering how the coffee suddenly tastes better here. It’s a place where connections happen naturally, conversations last longer, and “just one meeting” often turns into something much bigger.
to Sun City – And Yes, It’s Still as Impressive
Nearly 30 years ago, IELA gathered at Sun City with a much smaller group. Fast forward to today—and let’s just say things have scaled up nicely.
Bringing the Congress back here feels a bit like coming home… just with more members, more opportunities, and slightly better logistics (we’d like to think so, at least).
Sun City has a way of doing something important—it removes the noise. No rushing between meetings across a busy city. No distractions. Just the right environment to focus, connect, and actually enjoy the experience. It’s where business gets done—but without feeling like business.
Time)
Consulting
Let’s be honest—the schedule will be packed. But that’s exactly where the magic happens.
From structured Partnering sessions to those unexpected conversations in between, this Congress is all about building relationships that last far beyond the event itself. Deals will be discussed, ideas will be shared, and a few laughs will definitely be had along the way.
And then there’s South Africa itself.
If you’re extending your stay (which you probably should), you’re in for something special. Whether it’s wildlife, scenery, food, or just the atmosphere—you’ll find something that sticks with you. Many visitors come once… and then start planning their return before they’ve even left.
Also, quick note: yes, it’s winter—but our version of winter is a bit more relaxed. Expect sunshine, cool evenings, and plenty of warmth from the people around you.
Final Thought (Before We See You There)
This Congress is more than just an event—it’s a moment. A chance to reconnect, build new partnerships, and be part of something that keeps pushing the IELA network forward.
We’re proud to host you here, and even more excited to share this experience with you.
Welcome to South Africa—let’s make it one to remember.
A destination feature on why Sun City is the right backdrop for a congress edition — and what Africa’s growing role means for the wider industry.
By King Cargo
Africa will take centre stage in 2026 as it hosts the IELA Congress & Partnering Event at Sun City, South Africa— signalling a major shift in the global exhibition logistics landscape. The event will unite industry leaders from around the world while showcasing Africa as a rising force in international trade and exhibitions.
Long dominated by Europe, USA, Asia, and the Middle East, the industry is now turning toward Africa’s untapped potential. Growing demand for trade shows and cross-border business is opening new opportunities for logistics providers, from expanded routes to long-term partnerships.
South Africa stands at the forefront as a gateway to the continent, offering world-class infrastructure, established exhibition expertise, and a strong logistics network— making it an ideal base for global expansion.
Sun City adds a unique edge. Its immersive setting fosters meaningful connection beyond traditional conference environments, reflecting the African philosophy of Ubuntu—“I am because we are”—where trust, collaboration, and shared success drive lasting partnerships.
With Pilanesberg National Park on its doorstep, delegates can combine business with authentic African experiences, creating powerful networking moments that extend beyond the boardroom.
Africa’s strength, however, lies not only in its infrastructure and landscapes, but in its people and partnerships. Hosting the IELA Congress provides a platform for local companies to demonstrate their capability and reliability on a global stage, while enabling international delegates to engage directly with regional experts.
Companies such as King Cargo Projects exemplify this capability, playing a role in delivering an event that reflects both local expertise and global standards. Their involvement highlights the readiness of African logistics providers to operate at the highest level.
As the global exhibition industry evolves, the 2026 IELA Congress is more than an annual gathering—it is a clear statement. Africa is not just an emerging market; it is a key player in shaping the future of exhibition logistics.
In 2026, the world will not simply come to Africa—it will partner with it.
Leadership in IELA is service, listening, and building the conditions for members to succeed together.
What mattered most: member voice, teamwork, and the steady evolution of IELA as the industry changes.
Alexandra Erdmann Vice Chairperson IELA
A vice chair perspective on enabling progress, balancing strategy with reality, and staying relevant in a fast-moving environment.
What have been the biggest learnings or takeaways from stepping into a board role?
Stepping into a board role has reinforced just how important it is to look beyond individual organizations and consider the broader ecosystem and the industry as a whole. One of the key lessons has been learning to balance strategic vision with practical execution— making decisions that are forward-looking while still grounded in the day-to-day realities members face.
It was a very rewarding, although challenging, journey. When I joined the Board of Management in 2020, our industry was navigating the midst of the COVID-19 pandemic. Six years later, new geopolitical challenges have emerged, and we have continued to adapt and evolve.
What leadership lessons have you gained from this position as a Vice Chair?
As Vice Chair, I’ve learned that leadership at this level is more about enabling. It’s about creating alignments, supporting our Chairperson Sudhir Dhavan and our Treasurer Lucien Lawson as well as my dear board members, and ensuring that everyone can contribute effectively. Another key lesson is the importance of listening, understanding different viewpoints before taking any decisions. Lastly, consistency and transparency are essential in building trust across a global membership base.
What has surprised you most about the Vice Chair role?
What surprised me most is the scope of the role. It goes far beyond oversight and general association work—it involves being a connector, a mediator, and a team player. I was also struck by how much impact can be achieved through relatively small but well-aligned initiatives when there is strong collaboration within the board and the working groups.
And from both a Vice Chair and an expertise perspective, what do you see as key trends or shifts in the industry that members should be paying attention to?
Several trends stand out. First, the permanent importance of sustainability—not just as a value, but as a measurable and operational requirement. IELA is very well positioned and represented in several working groups within the industry. Second, digital transformation continues to reshape how services are delivered and how companies interact with clients, such as venues, organizers and partners. Third, talent
development and retention are becoming critical differentiators as the industry evolves. It’s nowadays even more important to find young talents that are willing to work out of hours and on weekends.
What do you believe sets IELA apart from other industry associations?
IELA stands out for its strong sense of community and trust among its members. The level of quality is exceptionally high, and it is more than just a network—it is an association where genuine collaboration takes place. Its global reach, combined with a clear focus on quality standards and long-term partnerships, creates real value. Members are not merely connected; they are committed to supporting one another’s success. IELA continues to grow consistently and healthily.
What challenges do you think the association will need to navigate in the coming years?
One of the main challenges will be staying relevant in a rapidly changing environment. This includes adapting to technological shifts, evolving client expectations, and increasing regulatory complexity. In addition, the current geopolitical landscape is becoming an increasingly important factor—trade tensions, regional conflicts, and shifting economic alliances are directly impacting our industry.
What kind of association do you want IELA to be known as in the future?
I believe we are already known as the benchmark for excellence in our industry—a forward-thinking, highly collaborative, and trusted global association of professional event and exhibition freight forwarders. An association that not only connects members but actively drives innovation, sets standards, and supports sustainable growth. Ultimately, a community that members are proud to be part of and that others aspire to join.
From launching member listening forums to championing young professionals, Garcia reflects on practical impact and what members should prepare for next.
Looking back on your time on the board, what moments or experiences stand out most for you?
There are so many... but two stand out for me. Firstly, was the launch of the 60/60 sessions with Lena. One of my key goals for joining the board was to help our members and being an ear to listen to their needs and wants from the association; I strongly believe that our 60/60 town hall sessions created the forum for our members to speak, and that for me is something special. The other was representing the board at the Winter Seminar in Amsterdam. I am passionate about helping young people in our industry grow and become the very best they can, and the seminar ticked many boxes for me.
What achievements or milestones are you most proud of during your board service?
Very proud of starting the 60/60 Town Hall sessions with Lena. As a member sitting outside the board, I always thought that having a regular forum to speak about my likes and dislikes, was so important, and being able to put this into practice via our online sessions was fantastic. It was also great working alongside Lena to get this started.
What key lessons — professional or personal — will you take away from this experience?
Teamwork makes the dreamwork!! The IELA Board fully demonstrated to me the importance of teamwork, and working alongside likeminded individuals. If you are not a team player, then the board is not for you
How do you feel IELA has evolved during your time on the board?
Without taking away any credit from our last secretariat team, the team at MCI have made such strides in taking our association to the next level, especially in areas such as marketing, working group support and introducing new streamlined ways of working and getting the job done.
What role do you believe IELA plays today for its members and within the wider industry?
IELA’s key role is to be the voice of every single member to the wider industry. This voice connects us to associations, organisers, venues, production agencies and exhibitors.
As you step down from the board, what do you see as the main opportunities and challenges ahead for the association?
I see a great opportunity for our members to be more involved with event logistics, opposed to trade shows only. Event logistics has such as wide variety of opportunities that will give our members greater value. Global conflict and economic changes will continue to be a challenge for our association, but providing we stick together, we can overcome and be solutions providers, even in times of crisis.
More broadly, how do you see the industry developing over the next few years, and what should members be preparing for?
Customer focused technology has really advanced in such as short space of time, and with that in mind we will need to adapt and be creative, especially in areas such as AI. Our customers want to work with companies who can make their lives easier, and this is where technology will play a major role.
A first-year view from inside the boardroom; how decisions are shaped, how member input becomes action, and why patience matters.
These past months have been a time of learning, observation and, above all, listening. I’ve had the opportunity to learn from colleagues whose expertise, kindness and unwavering dedication truly stand out.
What strikes you quite quickly is the sheer amount of work — and care — that goes into keeping the association moving forward. From the Secretariat to the Working Groups, the Board, and of course the members themselves, there is a constant flow of input, feedback and ideas that shape our direction. Experiencing this from the inside only reinforces how much professionalism and commitment sit behind the scenes.
Being part of the board has also given me a new perspective on decision-making. Behind every decision, no matter how small, there is a group of professionals carefully weighing the options, assessing the impact, and ultimately taking responsibility for the outcome. It is rarely a quick or simple process. Instead, it is built through open, often lively discussions, not only focused on strengthening the association internally, but also on building connections with other players in our industry, even when perspectives do not fully align.
In this sense, the board acts as a bridge. It gathers and absorbs the ideas and expectations of members, processes them, and translates them into practical actions. This doesn’t always happen overnight. Some initiatives take time,
sometimes extending beyond a single board member’s term, but the continuity of commitment and shared purpose is what ensures progress.
For anyone considering becoming more involved, one thing stands out clearly: practical expertise and genuine passion are essential. Being part of the board means putting that experience at the service of an entire community…openly, without hesitation, and with a good dose of patience.
Because while the journey to achieving goals can be long and sometimes complex, it is also incredibly rewarding, and, without a doubt, worth it.
WHAT STRIKES YOU QUITE QUICKLY IS THE SHEER AMOUNT OF WORK — AND CARE — THAT GOES INTO KEEPING THE ASSOCIATION MOVING FORWARD.”
Membership and association activity (20252026)
From IELA’s perspective, we love seeing how this association is consolidating and growing year after year. In recent months, we’ve witnessed the dedication of our members who actively participate in international events, sharing our message and highlighting the added value we bring to the trade fair and exhibition industry in each of the countries we represent. And as a global association, we dare say we’ve spread our message and values worldwide. This makes us an attractive association, and more and more agents are joining as active members, making us stronger every day!
During 2025–2026, the Membership Working Group remained highly active, by screening and having several approved new members. As part of the development, the membership process was further enhanced through the introduction of a structured interview stage with the applicant.
The interview focuses on company structure, services, added value to IELA, and willingness to actively contribute to the association.
In parallel, the White Spot Countries initiative continued, targeting countries where we have no IELA members
A snapshot of where the association stands today — growth, momentum, and what the data says about the year behind us
By Ziad Harb and Kim Valdes
by promoting IELA membership opportunities through dedicated outreach campaigns and cross-promotion efforts.
Looking back, one of the most impactful aspects of the year has been the spirit of collaboration across the working groups. Initiatives aimed at sustainability and digital transformation stood out, as they directly address challenges our industry faces today. Joint projects between members have not only shared best practices but also created tangible outcomes, such as new guidelines for greener logistics and improved communication channels for operational efficiency.
Furthermore, we could listen into the opinion of the main leaders of the industry in America and Africa thanks of our sessions of Trend Talks, where we were able interchange lot of knowledge and experiences on the trending topics of the industry.
From where we stand today, the exhibition and event logistics sector is steadily recovering, but it is doing so in a climate that remains uncertain. Over the past couple of months, regional instability has had a real impact on how we operate affecting mobility, planning, and, quite frankly, overall confidence in the market. That said, the appetite for in-person events is clearly back and
growing, which is encouraging. It is also pushing all of us to adapt quickly to changing client expectations, shorter timelines, and increasing cost pressures. At the same time, digital tools and sustainability are no longer optional they are becoming part of how we do business every day. For IELA members, this creates a mix of challenges and opportunities. Maintaining smooth operations and coordination is not always easy in this environment, but it is also a chance to innovate, build stronger partnerships, and demonstrate the real value of our expertise.
The exhibition and event logistics industry continues to evolve in response to global shifts. Key trends include the growing emphasis on sustainability, the integration of digital tools into logistics planning, and the need for
resilience in supply chains. Challenges such as fluctuating costs, regulatory changes, and geopolitical uncertainties remain, but they also present opportunities for innovation.
For IELA members, the outlook is both demanding and promising: those who embrace technology, invest in sustainable practices, and leverage the strength of the association’s network will be well-positioned to thrive.
Looking ahead, IELA’s role in fostering collaboration and setting industry benchmarks will be more critical than ever. We believe those who stay flexible and keep a forward-looking mindset will be the ones who come out stronger.
Working groups are the foundation of our community’s ability to share knowledge, set standards, and create practical tools members can use.
Ute Wiezorrek
2026 got off to a dynamic start with the Operations Summit in Dubai, bringing together 60 students from across the globe. More than just a gathering, the summit reinforced something fundamental to IELA: that investing in education and training is essential to maintaining the high standards and trust our members are known for.
For the Education & Training Working Group, this moment was but a clear signal of the growing appetite for knowledge sharing and skills development across the network. The strong engagement from participants, speakers and member companies highlighted how critical these initiatives are in shaping both current best practices and the next generation of industry professionals.
Building on this momentum, the E&TWG has been fully focused on what comes next. Preparations are well underway for the next Winter Seminar in January 2027, alongside the first steps in developing the IELA Learning Lab — an initiative designed to further strengthen structured learning within the association.
Together, these efforts underline a clear ambition: to ensure that IELA continues to set the benchmark for expertise, professionalism and continuous development in exhibition and event logistics.
Alessandro Conte
Behind every strong association is a strong membership — not just in numbers, but in quality, engagement, and shared standards. Over the past year, the Membership Working Group has continued to focus on exactly that: ensuring the right companies join the network, and that the value of membership remains high across all regions.
This year also marked a transition within the group itself.
A formal handover of the Vice Chair role took place in April, with a heartfelt thank you to Marzena ZawadzkaSzulc (UNIVERSAL EXPRESS, Poland) for her four and a half years of active and seamless contribution. Her dedication has played an important role in shaping the group’s work to date.
At the same time, we warmly welcome Sara Tavares (RANGEL, Portugal) into the role. To ensure continuity, she will be mentored by her predecessor; a transition that reflects the collaborative spirit and knowledge-sharing culture within IELA.
At its core, the group’s primary activity remains unchanged, and intentionally so.
Each new application continues to go through a thorough screening process, with careful assessment and, where needed, requests for clarification and supporting documentation from applicants before being shared more widely within the group. This results in a comprehensive pre-evaluation package, designed to support and simplify the final approval or rejection
decision taken by the Board.
Since the Geneva Congress, seven new applications have been received. In parallel, the group has also handled a significant number of “new name” applications, reaching levels higher than previously experienced.
To further strengthen the process, an additional step has now been introduced following a request from the Board: a formal interview stage
The updated process, in place since the end of April, now includes a structured interview with:
• one Board representative
• one member from the applicant’s country
• one Working Group representative (Chair or Vice Chair)
The interview focuses on key areas, including:
• company structure
• range of services (on-site, export, domestic)
• motivation for joining IELA
• the added value the company brings to the network
• willingness to actively participate (for example through working groups)
The Secretariat leads and moderates the interview, capturing outcomes and insights in a formal report that becomes part of the full application package submitted to the Board.
While only two applicants have gone through the interview stage so far, all future applications will follow this updated process — adding a valuable, more personal layer to the evaluation.
At the same time, efforts to address “white spot” countries continue.
A dedicated task force, including Sara Tavares, Udit Gupta and Barbara Helguero, has been working with data from the Secretariat to identify potential new members in underrepresented regions.
A particular focus has been placed on countries where IELA members have previously requested local agents. Target companies in these regions were contacted through a dedicated outreach campaign, highlighting both the value of joining the network and the unique opportunity of becoming a first member in that market; effectively positioning them as the go-to exhibition logistics expert, with no direct competition and significant growth potential.
The communication also outlined the broader benefits of IELA membership, including:
• becoming part of a global network of over 200 trusted agents and expert logistics providers
• leveraging the IELA brand to enhance reputation and build trust
• accessing exclusive industry partnerships with global event organisers
• participating in flagship events such as the IELA Congress and Partnering Event to generate business opportunities
• staying up to date with best practices through training materials and industry guidance
• increasing visibility through IELA’s marketing and communication channels
While the outreach generated some initial interest, results have so far been limited. Only one company from Malta expressed intent to apply, but an application has not yet been submitted.
As a result, the group is now reviewing its strategy, including the potential introduction of discounted Partnering Event fees for companies in white spot regions, to encourage participation and engagement.
In parallel, progress has also been made on the Payment Protection Plan (PPP) - a project designed to further strengthen the existing mediation programme.
If approved by the Board, the PPP would provide an additional layer of financial protection in cases where disputes between members lead to unpaid invoices.
The proposed process would work as follows:
• if mediation fails, the case is escalated to Payment Protection arbitration
• both parties must agree to be bound by the arbitration decision
• members who do not comply may be removed from the association, and the right to appeal is waived
• in cases where membership is revoked due to nonpayment, IELA would cover the outstanding amount through the PPP
The implementation of this plan will depend on the outcome of an ongoing member survey, which aims to assess overall interest in the initiative. This includes evaluating whether members would support:
• an increased participation fee to contribute to the PPP fund, or
• the allocation of existing association resources, potentially at the expense of other benefits
Taken together, these updates reflect a clear direction. The focus is not just on growing the membership base, but on strengthening its quality, credibility, and long-term value.
Kim Valdés
Strengthening IELA’s international presence is about building meaningful connections, opening dialogue across regions, and ensuring the association continues to play an active, relevant role within the global exhibition ecosystem.
Over the past period, the Industry Relations Working Group has focused on exactly that, reinforcing partnerships, leading global conversations, and creating new opportunities for collaboration across the industry.
Through a series of strategic meetings, the working group has engaged with international associations to explore new ways of working. Alongside this, there has been a continued focus on strengthening both academic and professional cooperation with institutions worldwide. These efforts reflect a clear ambition: positioning IELA not just as a network, but as a meaningful contributor to the ongoing development of the industry.
A key highlight has been the continuation of the IELA Trend Talks, providing a platform for open and forwardlooking discussions on the forces shaping exhibition and event logistics. The Trend Talks Americas brought together leading associations including UFI, IAEE, AMPROFEC and UBRAFE, with conversations centred on global economic developments and their impact on the industry. Topics ranged from U.S. tariffs and duties imposed on major economies, to the shifting role of nearshoring.
As discussed during the session, “nearshoring is no longer a contingency plan — it’s becoming the default strategy for resilient exhibition and event logistics in the Americas.”
Technology and sustainability were also key themes, with discussions addressing the rapid acceleration of digital adoption in logistics and the growing importance of sustainability as a measurable operational metric.
In parallel, the Trend Talks Africa provided a timely external perspective ahead of the 41st IELA Congress. The session brought together a strong panel of industry leaders, including:
• Mr. John Koshy – JKK Intnl Freight Logistics, Managing Director
• Christian Manzi – Rwanda Convention Bureau, Director of Destination Marketing
• Josh Low – Specialised Exhibitions (Montgomery Group), Managing Director
• Amanda Kotze-Nhlapo – Business Events Strategist
• Mike Weeks – King Cargo, IELA Member
• Jacqui Nel – EF-GSM, IELA Member
The discussion reinforced a clear message: Africa is no longer considered a “future market” but a market that is already happening.
Speakers highlighted how the global industry can learn from Africa’s practical approach to sustainability, often driven by efficiency and necessity. They also pointed to areas where the continent is outperforming expectations, including infrastructure developments such as the new BICC.
Beyond conversations, the working group has made tangible progress in formalising partnerships. A key milestone has been the signing of a Memorandum of Understanding with EXSA, committing both organisations to strengthen ties through networking opportunities, information exchange, and collaborative initiatives.
At the same time, IELA’s global visibility has continued to grow through active participation in major international events, supported by its network of ambassadors. These included:
• Expo! Expo! in Houston, Texas
• AIME 2026 in Australia
• Transport logistic India in India
• TMX in Thailand
• EIC Council Meeting and GMID in Washington DC, USA
• IMEX Frankfurt in Germany
These touchpoints have played an important role in strengthening relationships, amplifying IELA’s voice, and positioning the association within broader industry conversations.
As a result of these efforts, IELA has continued to consolidate its global network across the Americas, Africa and Europe. The association has also increased its visibility in international media, contributing to a stronger and more recognised presence within the industry.
Looking ahead, the focus remains on building on this momentum.
Key priorities include:
• formalising ongoing agreements and ensuring effective implementation
• expanding the Trend Talks series, with a particular focus on Asia
• organising a new series of webinars featuring international guest speakers
• maintaining strong participation in key industry events, including the UFI Global Congress in Bahrain and IAEE Expo! Expo! in Milwaukee, Wisconsin, USA.
Marta Kupis
As we move through 2026, it is the right moment to pause and say a small but satisfying “check” on the past six months.
Sustainability continues to strengthen its place at the core of IELA’s strategy and, more importantly, in the day-to-day operations and activities of our members. During this period, our Working Group has focused on fostering collaboration and sharing practical solutions implemented across different continents.
Once again, the Sustainability Working Group had the pleasure of leading the sustainability session at the Operations Summit in Dubai. It was truly rewarding to see so many industry professionals engaged, curious and eager to turn ideas into action in their daily operations.
Our latest webinar, “Sharing the Experience in Sustainability,” took us to Malaysia, highlighting the collaborations of our member Felix Expo Logistics. A special thank you to Mr. Terence Davindran for sharing valuable insights into working with local partners and turning sustainability ambitions into concrete actions.
The next session is planned for after the summer holidays in 2026. As always, if you have experiences or lessons learned to share, we would be very pleased to hear from you.
We have also continued to increase the visibility of sustainability efforts through IELA’s communication channels, particularly LinkedIn. Member testimonials recorded during the last IELA Congress in Geneva are now being shared, offering practical insights and, hopefully, a bit of inspiration to pass along within your own teams.
At the same time, the promotion of the CO2 measurement framework remains a key priority. We continue to encourage members to adopt consistent emissions tracking practices. This year, however, we aim to take it one step further. We are currently working on the IELA Sustainability Pledge, designed to support a more concrete and collective commitment to reducing CO2 emissions. More details will be presented on stage, so do not miss the session at the Sun City Congress!
And yes, we have also prepared a new Green Challenge! You can find all the details at the IELA Secretariat desk. We are looking forward to seeing just how “green” this community can get!
Together, we continue to move forward practically, collaboratively and with a clear objective: driving meaningful and measurable change!
Ujjwal Gupta
A lot has happened on our end since the last time we published our report. The biggest change, of course, has been toward improving the IELA Standards of Performance Survey. While we will come back to that a little later, first we wish to share the actions we executed on the tasks mentioned during our last Working Group report.
• Code of Ethics - As we do in a family, we feel that trust within the IELA community is in its very foundation. However, since the Survey holds much importance to our membership and is also a very important tool for internal and external assessments, we decided that rather than developing a detailed document it would be better suited to list a few concrete do’s and don’ts, however basic they might sound. Here, the working group acknowledges the efforts of Ryu Ishida and Arturo Ortiz in giving this document its current shape
• Customs and Venue Files - As was mandated by the Membership, maintenance of these files has been stopped permanently. The working group, along with the secretariat, is keeping an eye out for sources where this information is available for our membership, including the UFI platform. Any contributions here shall be acknowledged and appreciated.
• The review of OH&S guidelines remains a dynamic task. With some parts already covered, the working group continues working on these and giving them their final shape.
Coming to the Survey, a few big changes have been implemented this year. To begin with, the Survey has been made transparent to bring more accountability. You will now know who voted for you, so that the feedback can have its desired output - improvements where required.
The eligibility for onsite agents has been set to a minimum onsite appointment of 10 shows. Ratings of 3 or lower will now include comments for improvement. And a few more...
It was encouraging to see how well these changes were received. This being said, the Working Group has taken cognisance of the constructive feedback received from the members, and has also passed it on to the board in appropriate cases. While some changes remain a “WIP” we wish to share that the ultimate decision on “How the Survey should be” lies in the hands of the members themselves. The Working Group, along with the Secretariat, will assess the survey’s response rate compared to previous editions. This, coupled with interpersonal feedback, will help us in understanding which way we need to proceed. No change is permanent, unless the numbers suggest so, and until the membership indicates it.
After all, the Survey is a tool “For the members, by the members.”
FEATURE BY MARTA KUPIS
From promise to practice: a go-to sustainability playbook for exhibition and event logistics, grounded, practical and member-ready.
Based on the principles and recommendations included in the IELA Sustainability Guidelines – 2nd Edition this checklist is designed to help exhibition and event logistics companies move from intention to practical implementation.
1a. Governance & Strategy
Define a written Sustainability Plan approved by management
Identify your company’s key environmental, social and economic challenges
Establish measurable sustainability objectives and KPIs
Create a yearly Sustainability Action Plan with deadlines and responsibilities
Review progress regularly through management meetings and reporting processes
Explore frameworks such as ISO 20121 for sustainable event management
The exact steps about how to prepare the plan you can find in the IELA Sustainability Guidelines - 2nd edition
1b. CO2 Measurement & Climate Action
Measure CO2 emissions using a consistent methodology
Consolidate shipments whenever operationally possible
Optimize transport routes to reduce empty runs and unnecessary mileage
Prioritize lower-emission transport solutions when feasible
Monitor energy consumption in offices and warehouses
1c. Responsible Operations
Encourage digital documentation to reduce paper consumption
Include sustainability criteria in supplier and subcontractor selection
Reduce waste through reusable packing and operational materials
Implement recycling and waste separation procedures in your office and onsite
Promote responsible purchasing practices across the supply chain
Provide sustainability awareness training to employees
Promote employee wellbeing and safe working conditions
Encourage diversity, inclusion and equal opportunities within teams
Engage employees in sustainability initiatives and internal challenges
Share best practices within the IELA community
Participate in webinars and sustainability knowledge-sharing initiatives
Collaborate with organizers, venues, and partners on common sustainability goals
Consider participation in initiatives such as the IELA SMART Award
1f. Compliance & Continuous Improvement
Monitor evolving sustainability regulations and customer requirements
Avoid greenwashing by ensuring claims are measurable and transparent
Communicate sustainability achievements honestly and realistically
Start with small steps, stay consistent, and measure progress. Sustainable transformation does not happen overnight but one practical action at a time still moves the industry toward a more sustainable future.
Over the past years, the Sustainability Working Group has focused on turning dialogue into tangible action, from awareness-building to practical implementation. Our strategy has been structured around three progressive phases: Diagnosis & Awareness, Tools & Training – Gradual Implementation, and finally Partnerships & Representation.
What started in 2023 as a conversation about sustainability has evolved into a more operational and action-oriented approach. During 2025 and early 2026, the Working Group focused strongly on providing members with practical tools, while continuing training activities during the Winter Seminar and the Operations Summit. We are clearly seeing a genuine interest from the new generations in improving the modus operandi of exhibition logistics and reducing the environmental impact of our operations. In this context, the publication of the 2nd Edition of the IELA Sustainability Guidelines represented a major milestone, offering companies concrete frameworks, methodologies, and practical examples to support their sustainability journey.
At the same time, the “Sharing the Experience” webinar series continued to grow, allowing members from different regions to present practical experiences and local solutions. These sessions demonstrated that sustainability does not need to be perfect to be valuable. In many cases, the most meaningful progress starts with training teams, building a company culture focused on social responsibility and implementing small operational changes that can later be shared with clients, partners and the wider industry.
Another important focus was the promotion the CO2 Measurement Form, encouraging onsite agents and partners to adopt more consistent emissions tracking practices. While measuring emissions may not yet be everyone’s favorite spreadsheet activity and it is not that easy to implement, it is undoubtedly an essential first step, because we cannot improve what we do not measure. With the intention of encouraging all IELA members to take this important first step, the Working Group is currently developing the IELA Sustainability Pledge. This initiative represents the next level of commitment, inviting members to formally engage with sustainability objectives and implement concrete actions toward more responsible and environmentally conscious operations.
The IELA SMART Award, created to recognize the most impactful sustainability achievements within our community, is now celebrating its second edition. This year, new member companies joined the initiative after successfully achieving their sustainability goals over the past year. It makes us particularly proud to see that sustainability within IELA is moving beyond ideas and intentions, with members taking real, measurable actions.
Beyond internal initiatives, the Working Group strengthened collaboration with external organizations, particularly through cooperation with JMIC and ongoing dialogue with sustainability groups from associations such as UFI, IFES, UNIMEV, and AFE. This reflects a growing understanding that sustainability challenges in our industry are shared and that progress is faster when knowledge travels as efficiently as our shipments.
The next phase is clear: moving from voluntary participation to structured commitment. Initiatives such as the IELA Sustainability Pledge aim to formalize sustainability efforts and encourage members to define concrete goals, establish measurable commitments, and develop realistic action plans to achieve them.
The exhibition and event logistics industry is experiencing a clear shift toward more measurable and structured sustainability practices. Organizers and clients increasingly expect transparent sustainability performance and concrete data rather than general commitments. At the same time, stronger collaboration between logistics providers, venues, contractors and organizers is becoming essential to achieve meaningful results across the entire supply chain. Digitalization also continues to play a key role, enabling better tracking, reporting and operational optimization. Alongside these opportunities, the industry still faces important challenges, particularly regarding the standardization of measurement methodologies, balancing sustainability objectives with operational costs and maintaining consistency across diverse international markets.
Sustainability is not a one-size-fits-all solution, nor a onetime effort. It is a continuous process of improvement, adaptation and collaboration.
The good news? The tools, knowledge, and willingness already exist within the IELA community. Now, it is simply a matter of putting them into practice.
What’s next on the IELA calendar? And how members can get involved, learn, and keep building relationships across the year.
Emily Crawford, Airways Freight Corporation
My experience with IELA Winter Seminar 2025 was filled with moments of great learning. I came to fully appreciate this amazing network we have all over the world, and the connections that have been forged over the years. My favourite part was meeting people in person, putting faces to names, whom I had
corresponded with or worked with directly over my first two years in the industry.
The most valuable information I gained from the 2025 Winter Seminar centered around the EORI # processes. Our customers are primarily American, and the terminology and general understanding I attained from that class has been incredibly helpful.
I can succinctly explain to our customers what an EORI # is, when
they are necessary, as well as the process by which they can or cannot obtain one. It has been beyond valuable!
I hope the new attendees have a wonderful time and make many new friends in the exhibition and event logistics industry. You never know where a new connection can take you!
Lena Ericson, IELA Board Member
Get ready! Next year’s IELA Congress is heading to Gothenburg, a city that knows how to mix business with a good dose of charm.
Recently named Sweden’s leading sustainable event destination, Gothenburg proves that big ideas and green thinking go hand in hand.
It’s easy to get around, everything is within reach, and the fresh sea air from the west coast is never far away.
So, what’s in store? Think cozy streets, scenic waterfronts, and a relaxed vibe that makes networking feel a little less like work. And since it’s summer in Sweden, expect bright “white nights” where the sun barely sets – giving you just a little more time to connect, explore, and enjoy.
And of course, you’re in the home country of ABBA. Don’t be surprised if a familiar tune sneaks into the background… or if someone suddenly knows all the lyrics.
All in all, Gothenburg offers more than just a congress, it’s an experience; sustainable, welcoming, and just the right amount of fun.
From all of us at On-Site, we look forward to welcoming IELA for an inspiring and memorable congress. We can’t wait to host you.
Sudhir Dhavan – Chairperson
Alexandra Erdmann – Vice Chairperson
Lucien Lawson – Treasurer
M E M BER S
Lena Ericson
Ziad Hard
Garcia Newell
Christoph Rauch
Chiara Rossolimo
Dirk Urra
Bas Wiendels
Raya van Hugten, Director, Association Solutions
Hannah Pahor, Association Management
Anna Wijnen, Members Liaison
Sophie Pijl, IELA Events Management
Irene Koomans, External Relations and Partnerships
Maria Kriva, Marketing Strategy and Communications
Dominique Leonard, Graphic Design
E: secretariat@iela.org
MCI The Netherlands
Schipluidenlaan 4, 1062HE, Amsterdam
The Netherlands