Thai Food through Italian Taste

Thai Food through Italian Taste

Royal Thai Embassy Rome

IED Design Rome 2014

Antonio Venece School Manager Laura Negrini IED Design Director

Laura Negrini Design Professor Adriano Caputo Lighting Design Professor Pietro Cagnazzi Assistant Students: Antonaci Sarah D’arpino Beatrice Di Giovanni Francesca Di stefano Ginevra Funari Flavia Gori Matteo Guerra Filippo Ke Shiyun Lemma Rosa Lo Zoppo Cecilia Milleri Beatrice Modric Petra Mosti Veronica Ricciardulli Marco

Thai Food through Italian Taste

01

pag 7

02

Blooming Thai

Freestyle

03 pag 23

04

Inside

Naga

05 pag 39

06 pag 47

07

Saeng Thai Restaurant

WAT

Thai Garden

pag 15

pag 31

pag 55

01 / Blooming Thai

typology:

casual fine dining

target:

high-end / mid-range

location:

Rome centre

dimension:

large 250 sm / 80 seats

01

Blooming Thai

Cecilia Lo Zoppo Petra Modric

7

01 / Blooming Thai

Flowers inspired the design of the restaurant, a place where people can enjoy sensation of peace and serenity.

The aim is to make the client feel like a part of nature.

He can have two different experiences: the first as a walking observer through the garden, the second as a part of the garden, like an insect inside a flower.

exterior view 9

general plan

model / kitchen window 01 / Blooming Thai

model / private room view

A restaurant peculiarity is to give the chance to clients to share their dinner with other ones. This happens in a special area of the main room in which are set round tables and high setback chairs, which recall flower shapes.

The client will be the insect inside it, so maybe new friendships will bloom. For those who prefer being an observer, dinner is served at the other tables.

People will taste the serenity of being surrounded by nature and, of course, Thai cuisine! cross section

main room view 11

private room view

light wall example

longitudinal section 01 / Blooming Thai

main room chair

model / view from the shop window

private room chair 13

02 / Freestyle

typology:

casual

target:

mid-range

location:

Rome centre - P.zza Trilussa

dimension:

medium 80 sm / 50 seats

02

Freestyle Matteo Gori Marco Ricciardulli

15

02 / Freestyle

On the left you can see the logo of the restaurant with the phrase “food preparation is a show” just to exalt the spectacular way the thai chefs cook and treat the food. We started with three key concepts: performance, enjoiment and kitchen’s experience to arrive at the concept of the “theatre” from which we developed our project. the day the colors are invisible but, during the night gives off a faint light, creating a warm atmosphere.

The restaurant attracts mainly a young clientele since the costs are middle-low.

The place is open all day long until night, changing the atmosphere according to the time slots by offering different foods and shows (the cooking and after-clubbing ones). In axonometric view, we want bring out the figure of the counter that becomes the stages where the chefs performance.

The kitchen, thanks to a big glass window, turns backstage, like a theatre.

To exalt the figure of the counter we wanted to include two images where there are the prospectus and the exploded isometric of the counter with the respective materials.

The following central room images depict the atmosphere of the restaurant during the after clubbing and during the dinner.

Particular appears to be the wall that, painted with fluorescent colors, during the day the colors are invisible but, during the night gives off a faint light, creating a warm atmosphere.

17

C-C’ section

D-D’ section 02 / Freestyle

axonometric view

central room view / dinner 19

materials plan

Backlight opal plexiglass

Opal plexiglass

Black iron

counter axonometric view 02 / Freestyle

counter detail

counter view

central room view / dinner 21

03 / Inside

typology:

luxury

target:

high-end / mid-range

location:

Milan centre

dimension:

large 200 sm / 65 seats

03

Inside

Flavia Funari Beatrice Milleri

23

03 / Inside

TATTO

VISTA

GUSTO

UDITO

senses/space diagram

OLFATTO

The world around us reflected on the individual thorough the five senses of which it is equipped.

The goal that we asked is to represent this concept through five different areas.

Each zone has a characteristic feature which refers to a precise sense (sight, smell, touch, taste, hearing); to this end we have used contrasting materials to make it even more clarly the distinction of spaces while manteining harmony between them.

In conclusion “Inside� is a new way to experience the restaurant, combining the tradition Thai a touch of modernity and avant-garde.

GRADIENT OF HARDNESS OF THE MATERIALS -

+

GRADIENT OF HARDNESS OF THE MATERIALS +

materials diagram 25

materials plan

central room view 03 / Inside

axonometric view

spicebox wall detail view 27

model view

model / main room view 03 / Inside

model / counter view

model / private room view

DD’ 1:50

longitudinal section

BB’ 1:50

1:100

cross section 1:20

spicebox furniture detail

table details 29

04 / Naga

typology:

casual fine dining

target:

high-end / mid-range

location:

Rome centre

dimension:

large 250 sm / 104 seats

04

Naga Sarah Antonaci Rosa Lemma

31

04 / Naga

The project is inspired by the shape of Naga snake.

Naga is a divinity which represents fertility.

Shapes, colours and materials used for the project is strictly connected to the spiritual atmosphere of the Thai culture.

graphic wall diagram

33

schematic view

The dining room of the restaurant is divided into two spaces: an intimate zone surrounds a central nucleus with tables, which refer to the sharing experience, typical of the Thai culture.

Walls are covered by texture-wallpapers.

They call back the Thai Taste for materials and colours overlapping.

general axonometric view 04 / Naga

lighting concept

general plan

Lights plays a prominent role in the creation of a mystic setting where food is offered between light and shadow.

It is introduced to the costumers as a mystic vision.

schematic view 35

main room view

longitudinal section 04 / Naga

custom cutlery example

snake area view

kitchen plan 37

05 / Saeng Thai Restaurant

typology:

casual fine dining

target:

mid-range

location:

Rome / Prati

dimension:

medium 80 sm / 43 seats

05

Saeng Thai Restaurant

Shiyun Ke Veronica Mosti

39

05 / Saeng Thai Restaurant

Saeng Thai Restaurant

The Saeng Thai Restaurant Project has been designed on the business idea to link the thai culture to the European taste, to transfer thai culture emotion to the guests.

The main project idea is based on the magic thai lantern which create a great emotional celebration, a magic effect in a wonderful scenario of colors and reflection of the lanterns in the water, which are in contrast to the blue light of the night sky. model / entrance view 41

longitudinal section

entrance view 05 / Saeng Thai Restaurant

The restaurant project has been then designed with the target to create a particular environment , which want to stimulate the emotions, for the guests, of the “magic lantern game�, based on the thai culture of making a wish after the lantern launch in the sky.

The project description, starting outside from the main entrance include a sunshade wood door , designed to the end of filter external sunshine light and create a game of shadow, with the target to stimulate also curiosity of potential customers. main room view

Legend 1 Entrance 2 Reception 3 Main room 4 Customer Service 5 Kitchen 6 Staff Services

general plan 43

Over the main entrance we will find a reception space to which follows a door in which is possible to glimpse the restaurant main lounge, characterized by a game of different lights leaning from the ceiling, which create a soft environment of suffused light, while on the single tables we will find small spotlight that the guest can manually manage.

The inside wall have as main elements a mirror and a black profile of a thai woman which represent the hall landscape. The lounge interior furnishing is very simple based on dark wood tables and chairs and a red platform, while dark wood divider can guarantee guests privacy .

benches table

main room view 05 / Saeng Thai Restaurant

So, make your choice !

Saeng Thai Menu If you take the full menu you will have a special tribute...

axonometric view

kitchenware

kitchenware

The Saeng Thai Restaurant, offers also a free kitchenware for full menu ordering, to bring at home.

lighting plan 45

06 / WAT

typology:

luxury

target:

high-end

location:

Rome

dimension:

large 250 sm / 82 seats

06

WAT Ginevra Di stefano Filippo Guerra

47

06 / WAT

project experience

W

A

T

Warm

Abstraction

Tradition

axonometric diagram

distribution diagram 49

lighting diagram

cross section 06 / WAT

materials scheme

general plan 51

cross section

entrance view 06 / WAT

reception detail

main room view 53

07 / Thai Garden

typology:

casual fine dining

target:

mid-range

location:

Rome / P.zza Ponte Milvio

dimension:

large 250 sm / 85 seats

07

Thai Garden

Beatrice D’arpino Francesca Di Giovanni

55

07 / Thai Garden

The design of the restaurant guides the customer discovering the peculiarity of each spice; the restaurant is also open in the afternoon and teaches you different ways to use spices. Come to live an healty and cultural experience.

You can also buy spices and improve the Thai Experience at your own home!

CONCEPT

counter view 57

general plan

07 / Thai Garden

table detail

table detail

main room view 59

counter view

counter detail view 07 / Thai Garden

axonometric view

main room

entrance view

counter detail 61

01 - Blooming Thai Cecilia Lo Zoppo Petra Modric 02 - Freestyle Matteo Gori Marco Ricciardulli 03 - Inside Flavia Funari Beatrice Milleri 04 - Naga Sarah Antonaci Rosa Lemma 05 - Saeng Thai Restaurant Shiyun Ke Veronica Mosti 06 - WAT Ginevra Di stefano Filippo Guerra 07 - Thai Garden Beatrice D’arpino Francesca Di Giovanni