2020 Faces of the Valley

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LUXURY REAL ESTATE Rebecca L. Decker Francis Not every real estate agent can say their first transaction was a property valued at $2.2 million, but Rebecca L. Decker Francis can. That was early 2015 when she helped a client purchase a home in Saucon Valley, and since then she’s met with nothing but success. In 2019 she received the Berkshire Hathaway Chairman’s Circle Platinum award, recognizing the top one percent of agents nationwide.

Francis, a Saucon Valley native with an MBA, had a decade-long marketing career and spent 10 years overseas before diving into real estate. She got her license to understand more about investment properties but soon realized her marketing experience, business acumen and love and familiarity with the Valley was a better fit on the residential side.

Specializing in the Lehigh Valley’s luxury home market, Francis and her team provide clients an exceptional home buying and selling experience. The latest technologies and market research are at their fingertips. Moreover, clients trust Francis and value her discretion. “I care more about making sure it’s the right solution and life choice for my client versus simply making a sale.”

The Rebecca Francis Team 2 N. Main St., Coopersburg 484.280.6212 rebeccafrancisluxuryhomes.com

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FERTILITY CARE Reproductive Medicine Associates of Lehigh Valley Seeking fertility care can be overwhelming and full of unknowns. But when patients choose to start their fertility journey at Reproductive Medicine Associates of Lehigh Valley (RMA), they can put their worries to rest and know they’re in the right place.

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The RMA team, left to right: Vivian Davis, Diane Dasti, Cassie Romano, Deanna Crampsie, Stephanie Horvath, Dr. Ndeye-Aicha Gueye, Laura Palladino, Tara Markovich

From the moment they walk in the door, patients are greeted by name with a warm, welcoming smile. At every point of care, RMA’s team provides a compassionate, personalized experience.

RMA offers a full range of fertility services, including Intrauterine Insemination (IUI), In Vitro Fertilization (IVF), egg and sperm freezing, fertility preservation for those undergoing cancer treatment and family-building options for the LGBTQ+ community. Lead physician Dr. Ndeye-Aicha Gueye is a Reproductive Endocrinologist and Infertility specialist with expertise in minimally invasive surgery to treat fibroids, polyps and endometriosis.

Plus, a state-of-the-art IVF laboratory helps RMA maintain IVF success rates that are consistently higher than the national average.

At the end of their journey with RMA, patients will “graduate” to their OB/GYN. “Patients discharged pregnant will stamp a pair of baby feet onto our Tree of Hope poster and take a picture,” says Dr. Gueye. “It’s like a little graduation celebration and a way to forever remember their successful journey.”

Reproductive Medicine Associates of Lehigh Valley | 1401 N. Cedar Crest Blvd. Suite 200, Allentown | 610.820.6888 | rmanetwork.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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FINANCIAL EMPOWERMENT Julie Knight, CFP ®, CLTC ®, CDFA ® Julie Knight, CFP®, CLTC®, CDFA®, has always been good with money and she’s passionate and energetic about financial planning. After finishing her MBA in Australia and living abroad for seven years, the Lehigh Valley native moved home, and at Janney Montgomery Scott, LLC, she’s found her perfect career. “I’m the poster child for preparedness and have goal-setting in my DNA,” she says.

Knight’s focus is on comprehensive financial planning for families with a multigenerational impact. Her disciplined planning process incorporates investment management, retirement and social security planning, wealth transfer and legacy planning, estate planning advice and long-term care and life insurance planning.

Establishing a trusting relationship is key to Knight’s ability to customize advice that suits her clients’ unique goals and circumstances. She does this with listening, patience and a genuine concern for their well-being.

“I can help people with a really complicated subject and have a long-lasting positive impact on their longevity and legacy,” she says. “I aim to deliver results that make every client a raving fan.”

Janney Montgomery Scott, LLC 1390 Ridgeview Dr. Suite 101, Allentown 610.674.6981 julieknight-janney.com Member: NYSE, FINRA, SIPC

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Left to right: Chad Butters, Founder & CEO; Caitlin Bagenstose, Distiller; Josh Van Den Berg, Chief Brand Officer; Logan Snyder, Co-Founder, Distiller; Carly Butters Snyder, Co-Founder, General Manager

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LOCAL GRAIN TO GLASS SPIRITS Eight Oaks Farm Distillery Chad Butters was an Army aviator for 25 years before landing in the distillery business. He wanted a challenge that included his loved ones, but also something rooted in history, agriculture and science. Eight Oaks Farm Distillery was the perfect fit, and the rolling farmland of New Tripoli the perfect location for the distillery’s tight-knit family and crew.

Eight Oaks grows its own grains, which are handcrafted into an extensive line of premium spirits that includes bourbon, rye whiskey, vodka, gin, rum and more.

Local apple cider is used for their applejack. Customers enjoy spending time on the farm with friends and a refreshing cocktail.

With a name like Eight Oaks, one would think that the business was named for the property’s sturdy trees, but it’s the number eight that’s significant. “It’s a sign of love and admiration for our family and friends,” says Butters. His grandfather signed letters with a figure eight, and the family kept up the tradition. “The eight represents the eight letters in ‘I love you.’” At Eight Oaks, they keep the past and their customers close.

Eight Oaks Farm Distillery | 7189 Rte. 309, New Tripoli | 484.387.5287 | eightoaksdistillery.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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Wendy Kowalski, MD NEONATOLOGY

Liborio LaRussa, MD

PEDIATRIC HOSPITAL MEDICINE

Susan Yaeger, MD

PEDIATRIC EMERGENCY MEDICINE

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Marybeth Browne, MD PEDIATRIC SURGERY

J. Nathan Hagstrom, MD

PEDIATRIC HEMATOLOGY ONCOLOGY

Scott Wheatley, MD

PEDIATRIC CRITICAL CARE

Debra Carter, MD

GENERAL PEDIATRICS

Wellington Davis III, MD

PEDIATRIC PLASTIC SURGERY

Tibisay Villalobos, MD

PEDIATRIC INFECTIOUS DISE ASES

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Photos courtesty of Lehigh Valley Health Network

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CHILDREN’S HEALTH CARE Lehigh Valley Reilly Children’s Hospital In today’s world, more families are turning to children’s hospitals when their young ones need care. Here in the Valley, they turn to Lehigh Valley Reilly Children’s Hospital. It’s the region’s only hospital devoted exclusively to children, and where babies to teenagers receive the most comprehensive care, all under one roof and close to home.

Children are not tiny adults. They have specific needs and benefit from care that is highly specialized. Lehigh Valley Health Network has recognized those unique needs since the 1970s, when they began investing in the spaces, programs and people that allow the hospital today to provide the most advanced and child-friendly care in the region and meet the rigorous criteria of the Children’s Hospital Association.

More than 30 pediatric specialties are represented on the staff, and the facilities include the region’s highest-level neonatal intensive care unit (NICU) and the only children’s surgery and cancer centers in the area. There’s even a dedicated ER, just for kids. From integrated spaces that are easy to find, to the most current pediatric surgical technology, to child-life specialists who comfort young patients and alleviate anxiety, Lehigh Valley Reilly Children’s Hospital is the area’s premier health care resource for children.

Whether for routine care or something complex, families can expect exceptional service delivered by compassionate physicians, right in their own backyard.

Lehigh Valley Reilly Children’s Hospital | 1200 S. Cedar Crest Blvd., Allentown | 888.402.5846 | lvhn.org/children L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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The Six-Ten Hair Studio team, left to right: Shelby Hacker, Ashley Thomas, Julie Rocco, Erin Holland, Liz Frankenfield, Dominique Bray, Molly Calabrese

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LAID BACK LUXURY BEAUTY Six-Ten Hair Studio Clients may have to travel some miles to get to Six-Ten Hair Studio, but they do so gladly, knowing that owner Ashley Thomas always goes the extra mile for them.

Her Wind Gap salon is known for its friendly team of stylists dedicated to providing the ultimate salon experience.

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Despite its small-town address, the salon has an unmistakable big-town feel. “The Lehigh Valley is full of so many talented stylists,” says Thomas. “We knew we needed an edge to stand out.” Thomas chose to focus on the tiniest of details: the most comfortable shampoo sinks, where every client receives a stress-reducing scalp massage; a large variety of hot and cold beverages and snacks; pleasing scents; a cozy fireplace.

Having worked many years with just one or two people and craving a supportive team environment, Thomas grew her staff in 2018. Today, Six-Ten clients not only get a great new style, they feel cared for by everyone in the building. “Working as a team is at the top of our list,” says Thomas. “Our stylists thrive off of each other’s successes as much as their own.”

Services include fresh, functional haircuts and color, hand tied extensions, lash lifts and tints, lash extensions, brow henna and Brazilian blowouts. Six-Ten Hair Studio, says Thomas, is “a place where people can escape to and be treated well without having to travel too far.”

Six-Ten Hair Studio | 102 S. Broadway, Wind Gap | 610.881.4018 | sixtenhairstudio.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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Left to right: Dr. Eric M. Clark, Dr. Jacquline R. Owens, Dr. Michael J. Parsons

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COSMETIC DENTISTRY Bethlehem Smiles The friendliest dental office in town has a name to match it: Bethlehem Smiles. Patients of all ages have enjoyed the services there for almost 40 years, from routine preventative care to full smile makeovers. Bethlehem Smiles’ online and word of mouth reputation is so good that co-owners Drs. Michael J. Parsons and Jacquline R. Owens were able to welcome Dr. Eric M. Clark to join their growing practice in July 2019.

All three dentists specialize in cosmetic restorations, such as veneers, implant crowns, Invisalign, ZOOM! whitening and porcelain crowns. Knowing how much people dislike trips to the dentist, their services are provided in a warm and reassuring environment where patients are made to feel like family from the first call to the moment they step in the door.

Throughout the year, Drs. Parsons, Owens and Clark can be seen within the community participating in local events or coaching their kids’ sports teams.

Bethlehem Smiles | 2597 Schoenersville Rd. Suites 301A & 301B, Bethlehem | 610.866.6663 | bethlehemsmiles.com

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WOMEN’S FASHION Ann Marie Supinski Urban elegance meets downtown charm at the corner of Broad and Main in Bethlehem. AM Luxe is where sophisticated women from all over the Lehigh Valley go for the carefully curated collection of clothing and accessories, and to luxuriate in the inviting space.

Owner Ann Marie Supinski may be the real magnet. Ever since opening AM Luxe in 2015, after 38 successful years in the apparel industry, clients have eagerly sought her styling advice. Her well-developed fashion sense often leads to recommending looks they would never try, but make them look and feel special. Clients can make appointments for private shopping or try Box of Style, a service where five pieces selected for them by Ann Marie are shipped free for a one-week trial, and they pay only for the items they love.

At AM Luxe, it’s as much about connecting with others and building relationships as it is about shopping, realizing Ann Marie’s vision that “Each client’s day is better because she stopped by the shop. She will feel confident and special with every purchase.”

AM Luxe | 74 W. Broad St. Suite 280, Bethlehem | 610.419.2037 | amluxeapparel.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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James Reid, MD

ORTHOPEDIC SURGEON

Nicholas Slenker, MD

ORTHOPEDIC SURGEON

David Nenna, MD

ORTHOPEDIC SURGEON

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James Sunday, MD

ORTHOPEDIC SURGEON

Brett Godbout, MD

ORTHOPEDIC SURGEON

John Williams, MD

ORTHOPEDIC SURGEON

Christopher Ferrante, MD ORTHOPEDIC SURGEON

James Hoffman, MD

ORTHOPEDIC SURGEON

Vito Loguidice, MD

ORTHOPEDIC SURGEON

PARTNER CONTENT

Photos courtesty of Lehigh Valley Health Network

Jason Rudolph, MD

ORTHOPEDIC SURGEON

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Robert Friedman, MD ORTHOPEDIC SURGEON

ORTHOPEDIC WALK-IN INJURY CARE Coordinated Health Orthopedic Walk-In Injury Center Coordinated Health, now part of the Lehigh Valley Health Network, is a proud provider of the region’s only walk-in orthopedic injury care.

Whether it is a sprain, strain, fracture or muscle pain, anyone with an injury can go to a Coordinated Health Orthopedic Walk-In Injury Center and be seen right away, without an appointment. Coordinated Health understands that many orthopedic injuries happen in the moment, and meets that demand for immediate attention. “We began as a way to ensure that patients had access to the top orthopedic specialists when they need it most,” says Dr. Robert Friedman, medical director for sports medicine.

A visit to Coordinated Health is also an opportunity to skip the long wait and co-pay that come with an ER visit, and patients are always impressed that they get to see an orthopedic specialist within minutes of stepping in the building. “We offer patients quick answers and quick solutions,” says Dr. Friedman, “and we hear the gratitude for that from our patients.”

Warmer weather is approaching, and with it comes an increase in outdoor activities and risk of injury.

Coordinated Health’s three convenient locations in Allentown, Bethlehem and Phillipsburg, NJ, means urgent care from the best experts is available within a short drive of anywhere in the Valley.

Marcos Martinez, MD ORTHOPEDIC SURGEON

Coordinated Health Orthopedic Walk-In Injury Center locations in Allentown, Bethlehem & Phillipsburg, NJ 610.861.8111 coordinatedhealth.com/injury L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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SURGICAL EXCELLENCE Lehigh Valley Institute for Surgical Excellence Whether it’s routine surgery or something more complex, more area residents trust their care to the doctors at Lehigh Valley Institute for Surgical Excellence at Lehigh Valley Health Network than anywhere else. Drs. Michael Pasquale and Angelo Baccala are two of the almost 250 skilled surgeons there who work tirelessly to assure that patients receive the best care using the most effective and least invasive treatments available.

The team includes nationally known experts in complex types of neurosurgery and advanced cancer care, and the area’s only pediatric surgeons. “It’s our intent to do as much as possible to limit our patients’ time in the hospital, decrease the discomfort associated with surgery, minimize incisions and get them back to their family and a normal lifestyle,” says Dr. Pasquale, Chair, Department of Surgery and the Institute’s Physician in Chief.

The Institute was the first in the Valley to offer robotic technology. Today, over 50 surgeons perform robotic procedures in what is the region’s largest, most advanced robotics program. Says Dr. Baccala, urologist and Deputy Physician in Chief: “Delivering state-of-the-art health care with compassion is something I am proud to be part of.”

Lehigh Valley Institute for Surgical Excellence | 1200 S. Cedar Crest Blvd., Allentown | 888.402.5846 | lvhn.org/surgery

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CANCER CARE Lehigh Valley Cancer Institute A cancer diagnosis can be unexpected and devastating. With so much to think about, it’s important to know the best chance for good results comes with cancer care at Lehigh Valley Cancer Institute.

Dr. Suresh Nair is Physician in Chief at Lehigh Valley Cancer Institute, leading over 40 surgical, medical and radiation oncologists. Working in teams, these cancer specialists are in constant communication with patients and each other. They also collaborate with some of the country’s best and brightest cancer experts, thanks to an exclusive relationship with the Memorial Sloan Kettering Cancer Center, with access to groundbreaking clinical trials. Says Dr. Nair: “Patients receive effective care right from the start and right here in their community.”

Surgical oncologist and Deputy Physician in Chief Dr. Lori Alfonse treats patients with breast cancer and benign disorders of the breast. Grateful patients note she cares for them and their entire family during treatment. They also take note of what she wears on her feet. Dr. Alfonse’s shoe collection is well known and, she says, “As a woman in medicine who takes care of predominately women, this is something fun I can share.”

Lehigh Valley Cancer Institute | 1240 S. Cedar Crest Blvd., Allentown | 888.402.5846 | lvhn.org/cancer L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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#BossBabes and Branch Stylists Nicole Lynne and Lizz Praedin

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HAND-TIED HAIR EXTENSIONS Branch Salon Nicole Lynne and Lizz Praedin teamed up to create something completely new and different: the Valley’s first Beaded Row hair extension salon. “Knowing there are so many women feeling insecure and struggling with their hair, we knew we could be their solution with our extensions,” they explain. “We are so grateful we are able to touch women’s lives through hair and make them feel amazing on the inside. Seeing a woman come back to life in our chairs, there is no better gift.”

Whether a woman is struggling with thin hair, postpartum hair loss, a tough growout, thyroid issues or just wants a change in length, Branch is the go-to salon.

In addition to extensions, they offer high-end color and straightening services.

Booking an appointment at Branch is a unique experience: no receptionist is involved. New clients complete an online application, submit photos and consult with a stylist by phone to come up with a game plan before coming in. This allows Nicole and Lizz to customize the experience to their new guests.

Branch Salon | 5930 Hamilton Blvd. Suite 5, Allentown | branchsalon.com

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THRILL OF THE RIDE Bob Eggstein After a 25-year career in commercial banking, Bob Eggstein thought it was time for something new. “I always liked riding and being around motorcycles and decided to explore what it would be like working in the industry,” he says. His search took five years, but today’s he’s the proud owner of Keystone Harley-Davidson & Vanderhall of the Lehigh Valley.

Currently located just south of Lehighton in Parryville, and soon to be in their new Whitehall location, Keystone is the closest dealership for Valley residents to purchase Harley-Davidson motorcycles and Vanderhall auto cycles, plus parts, clothing and service. Classes for new riders are also available.

But it’s the “Keystone Experience” that makes the dealership a magnet for motorcycle enthusiasts. “You can buy a Harley-Davidson motorcycle at any one of the 650 dealerships in the United States,” Eggstein explains, but his customers return time and again because they’re treated so well during the sales or service experience. “We sell fun, freedom and excitement!”

Keystone Harley-Davidson & Vanderhall of the Lehigh Valley 770 State Rd., Parryville 2800 Eberhart Rd., Whitehall OPENING FALL 2020 610.379.4055 keystonehd.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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DENTAL IMPLANTS St. Luke’s OMS St. Luke’s OMS takes pride in giving patients their smiles back. With offices in five locations and the largest range of oral surgery services in the Lehigh Valley, they are able to reach anyone in need of oral surgery.

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The St. Luke’s OMS team, left to right: Dr. Veronica Barreto, Dr. Dominic Rachiele, Dr. Mihai Radulescu, Dr. Daniel Lader, Dr. Michael Fedele, Dr. Brett Geller, Dr. Joseph Arnone, Dr. Assabi Isaac, Dr. Wayne Saunders (Not pictured: Dr. Rhonda Rohloff)

Dr. Wayne Saunders founded the practice in 2002 to offer high quality and affordable oral surgery care locally, and that one-man practice has since grown to 10 doctors. Not only are St. Luke’s OMS doctors highly qualified, the entire experience is designed to be as convenient as possible for patients. Having multiple doctors and locations allows for flexibility in scheduling and no one has to make a long-distance drive for treatment. Offices are open 8 a.m. to 8 p.m., and Saturday appointments are available. St. Luke’s OMS always makes it a priority to be there for patients.

Services include dental implants, full mouth restoration including Trefoil and All-on-4 treatments, wisdom teeth removal, bone and gum grafting, TMJ, jaw surgery and sleep apnea. The doctors are also on staff and on call for facial trauma needs at St. Luke’s University Health Network.

Oral surgery can be daunting for patients. Knowing that, the St. Luke’s OMS doctors and staff do their best to provide a positive experience in a warm and welcoming environment.

St. Luke’s OMS |

locations in

Allentown, Bethlehem, Easton and Stroudsburg | 610.865.8077 | stlukesoms.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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HEART CARE Dr. Ronald S. Freudenberger Every day, cardiologist Dr. Ronald S. Freudenberger makes a difference in the lives of patients at Lehigh Valley Heart Institute. He’s one of a comprehensive team of heart specialists there who take on the difficult heart care challenges, even ones that other hospitals won’t touch.

“This,” he says, “combined with excellent patient care, a passion for collaboration and unrivaled expertise, puts us head and shoulders above the rest.”

For Dr. Freudenberger, medicine was a calling. His grandfather, Rudolph, was a physician who fled Nazi Germany in 1938 and came to New York City where he cared for the immigrant population in Washington Heights.

Dr. Freudenberger never met his grandfather. “He passed away before I was born but his legend lived on.”

Inspired physicians like Dr. Freudenberger are one reason why more people trust Lehigh Valley Heart Institute with their cardiac care than anywhere else in the region.

Technology and treatments are constantly evolving, but doctors there never lose focus on the patient as an individual. Says one Dr. Freudenberger patient: “He listens and takes time explaining and answering questions.

I have complete trust in him.”

Lehigh Valley Heart Institute 1200 S. Cedar Crest Blvd., Allentown 888.402.5846 lvhn.org/heart

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PROTECTING YOUR ASSETS Patrick McNealis Insurance is all about relationships, and Patrick McNealis Insurance and Financial Group understands that delivering great service goes a long way in building longterm relationships with their clients.

Agency president Patrick McNealis knows this better than anyone. His team of agents is welcoming, engaging and ready to assist in any capacity. “Whether you are an individual, small business or a large company,” he says, “you can be sure that we will treat each client with the same amount of time and respect you deserve.”

In 2002, McNealis started his career working with his father in the insurance industry. With great success in 2008 opened his own agency. Today, he oversees a growing agency with several offices and expanded lines of insurance. McNealis continues on the lookout for new opportunities for his clients and team. Exceeding expectations and earning client referrals has contributed greatly to the agency’s growth.

Patrick McNealis Insurance and Financial Group offers homeowners, auto, renters, motorcycle, boat, umbrella and jewelry coverage, in addition to business insurance.

A certified financial planner on the team is available to assist both personal and business customers. The agency is driven to maintain good relationships with some of the industry’s best insurance carriers. “We are well-equipped to match our clients with the products suited for them,” McNealis says.

“We are ready to insure your son’s first car, protect the home you love and give peace of mind for the unexpected events of life.”

Patrick McNealis Insurance and Financial Group locations in Emmaus, Bethlehem & Nazareth 610.433.6854 patrickmcnealis.com

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Elizabeth McCormick, PT, DPT

BOARD CERTIFIED NEUROLOGICAL PHYSICAL THERAPY

Amy Taylor, MS, CCC-SLP

DIRECTOR OF SPEECH THERAPY

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Brittany Hilderbrandt, Au.D., CCC-A

CLINICAL COORDINATOR OF AUDIOLOGY

J.R. Nisivoccia, PT, Regional Director BOARD CERTIFIED ORTHOPEDIC PHYSICAL THERAPY

Lauren Garges, PT, MSPT

BOARD CERTIFIED WOMEN’S HE ALTH PHYSICAL THERAPY

Cindy Miles, PT, Ph.D.

BOARD CERTIFIED PEDIATRIC PHYSICAL THERAPY

Photos courtesty of St. Luke’s

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Above, the recently rennovated Physical Therapy at St. Luke’s office in Emmaus

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EXPERT CARE AT STATE-OF-THE-ART FACILITIES Physical Therapy at St. Luke’s Physical Therapy at St. Luke’s is proud of their experienced team of physical, occupational and speech therapists and audiologists. With specialized credentials and advanced training, these caring professionals are ready to provide patients with personalized care and relieve their pain. Treatment is available for conditions related to orthopedic and athletic injuries, spine care, neurological disorders, pediatrics, pelvic health conditions, lymphedema and cancer-related conditions, hearing loss and more.

Pictured here are some of the St. Luke’s therapists who are experts in their specialty. Having grown immensely over the years, specialty services are now an essential part of the organization and are led by a staff with doctoral-level degrees and advanced certifications. The pediatric rehabilitation department offers a multidisciplinary approach to treating younger patients, from infants to adolescents. A team of pelvic health therapists works to address their patients’ special healthcare needs. Neurological therapists target the cognitive, behavioral, sensory and motor processing systems that impact functionality for those with central nervous system impairment. They treat patients following stroke, Parkinson’s disease, concussion, MS, ALS, traumatic brain and spinal cord injuries or other neurological event. St. Luke’s audiologists evaluate, treat and manage hearing loss, tinnitus and balance disorders in patients and offer hearing aid services to patients of all ages.

With an expert staff and wide range of outpatient services, Physical Therapy at St. Luke’s strives to exceed the needs of their patients.

Physical Therapy at St. Luke’s | Over 50 Locations in the Lehigh Valley & Beyond | 484.526.5025 | stlukespt.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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INNOVATIVE INSURANCE TECHNOLOGY Ideal Concepts, Inc. Ideal Concepts founder John Pequeno is a passionate entrepreneur. Fifteen years ago, with the ink still wet on his Lehigh University diploma, the computer engineer made the most of his technological expertise to disrupt one of the least technologically advanced industries at the time: the insurance industry.

What Pequeno first launched as an online insurance marketing company is now Ideal Concepts, Inc., a national insurance and marketing sales technology firm offering impeccable technology, training and support to more than 3,000 independent insurance agents throughout the U.S. “We create cutting-edge sales

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The Ideal Concepts team, left to right: Jarod Brown, Staff Recruiting Manager; Stephanie Deeb, Staff Recruiter; Eric Thomas, Recruiting Director; Alisha Leavelle, Business Development; Michael Papuc, Sales Manager; John Pequeno, President; Camille Jedwab, Staff Recruiting Lead; Kristen Kunath, Staff Recruiter; Vikas Agarwal, Software Engineering Manager; Ashley Rancourt, Administrative Director

technology to facilitate the sale of insurance from insurance carrier to broker to the individual client,” says Pequeno. The firm’s singular focus on the insurance industry has allowed them to quickly develop technology, products and processes—and revolutionize how insurance business gets done.

Today, Ideal Concepts’ goal is to provide clients with not just health insurance, but a completely customized insurance solution. “We aim to cover the entire family,” says Pequeno, “and protect them throughout their lifetime, from the 26-year-old who is forced off his parents’ insurance all the way through to the Medicareeligible individual who is aging into senior products.”

Plans for 2020 include doubling the size of the 100-plus-member team at the firm, already recognized as one of the fastest-growing companies and top workplaces in the Lehigh Valley. “We’re looking for marketers, sales managers, finance managers, HR managers, product managers, engineers and pretty much every other administrative position you can think of,” said Eric Thomas, the Recruiting Director for Ideal Concepts, Inc. By the looks of it, these positions will be filled in no time!

Ideal Concepts, Inc. | 667 Union Blvd., Allentown | 610.740.0000 | idealconcepts.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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Photo by Mike Jesky / Dekka Studios

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COMPREHENSIVE ORAL SURGERY Valley Oral Surgery When a painful tooth leaves no choice but extraction, there is a choice of where to have it done. For almost four decades, thousands of Lehigh and Mahoning Valley residents have put their trust in the skilled doctors at Valley Oral Surgery.

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Left to right, Robert Block, DDS; Jaime Cernansky, DMD, MD; Laurence Popowich, DDS; Robert Laski, DMD; Niral Parikh, DDS; Markus Hill, DMD

Surgeons there provide a full scope of oral and maxillofacial services, including wisdom tooth extractions, tooth extractions, dental implants and bone grafting.

They also perform corrective jaw surgery and repair traumatic facial injuries. With three offices in Allentown, Bethlehem and Lehighton, help is just a short drive away.

Patients of all ages receive prompt attention to their needs. “We strive to see emergency patients the same day,� say says Dr. Laurence Popowich, who helped found the practice in 1983. From kids having their wisdom teeth removed to seniors who need a gentler touch, the caring staff goes to great lengths to put patients and their families at ease. Even the office environment is specially designed to soothe and relax.

It also helps to have doctors who listen to patient concerns, because no one looks forward to oral surgery. At Valley Oral Surgery, an excellent result means little or no pain from a procedure. They strive to help patients regain their confidence with a new smile in less time, and with fewer procedures than anyone could have imagined.

Valley Oral Surgery |

locations in

Allentown, Bethlehem & Lehighton | 610.437.1727 | valleyoralsurgery.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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PARTNER CONTENT

Left to right: Salome Harmon, Maggie Corl, Marissa Duignam, Raquel Corl

THE FACE OF

MEDICAL WEIGHT AND INCH LOSS Physicians Weight Control There is no perfect diet, but as they say at Physicians Weight Control (PWC), “The diet that is right for you is the one you can live with.” For over 32 years, PWC has helped patients find the right diet and shed over one million total pounds! They are the largest and most successful medical weight loss practice in Pennsylvania.

PWC’s primary service is a non-surgical medical weight loss program, which includes prescription appetite suppression, nutrition and exercise counseling and multivitamin and lipotropic B12 injections. As a physician-run practice, PWC also helps patients with specific medical needs, such as diabetes, successfully lose weight.

To lose inches and pounds simultaneously, PWC offers Strawberry Laser Lipo treatments, a more cost effective and (most importantly) safer body-contouring option to cyrotherapy treatments such as Cool Sculpting. The pain-free treatment uses the body’s natural metabolic process (lipolysis) to safely shrink fat cells.

Maggie Corl manages the program, assisted by Senior Certified Laser Technician Marissa Duignam and Certified Laser Technicians Salome Harmon and Raquel Corl. Their coaching helps clients achieve the shape they want and prepares them to lead a healthier lifestyle.

Physicians Weight Control | 5018 Medical Center Cir. Suite 230, Allentown | 610.398.3500 | pwconline.com

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PARTNER CONTENT

THE FACE OF

SPORT PSYCHOLOGY Megan Cannon, Ph.D. In the world of athletics, physical skill only goes so far and it’s the athlete who performs at their peak with their mental game intact who succeeds.

Sport psychologist Dr. Megan Cannon knows very well how demanding competition can be. Growing up as an athlete and dancer, she experienced the unrelenting pressure of training and competing, and its impact on performance.

She made it her professional mission to help athletes achieve peak performance and strong emotional health, on and off the field.

For those who want that competitive edge, Dr. Megan offers individual coaching sessions, inperson or remotely, that develop skills to manage performance anxiety, build confidence, set and achieve goals, increase motivation and enhance overall emotional health. “And with a background in both clinical and performance psychology, I’m able to work with athletes struggling with life beyond their sport as well,” she says. Dr. Megan has appeared on ESPN’s SportsCenter and works with teams at every level across the country.

Parents and coaches always tell her, “I wish I had a resource like this when I was competing!”

Dr. Megan: Sport & Performance Psychologist 5050 Tilghman St., Allentown 610.554.6842 drmegancannon.com

L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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Photo by Colin Coleman

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Pictured left to right: Robert I. Cahill, CFP ®, managing partner; Jeffrey T. Bogert, partner; Carol Stehlin, partner & registered associate; Jonathan Soden, partner

THE FACE OF

PERSONALIZED WEATLH MANAGEMENT Magellan Financial, Inc. Retirement is a numbers game, and what matters today is not at what age someone plans to retire, but at what income. In this time of uncertainty, the right asset and wealth management advisor can make a big difference between holding your breath, hoping everything will be all right, and knowing the financial future is secure.

The skilled professionals at Magellan Financial know how to navigate to a comfortable and stress-free retirement. The investment planning process focuses on a client’s investment goals: What is the future they envision? Using thorough, thoughtful, risk-based strategies designed to support a client’s objectives, a clear picture of the path to financial freedom emerges. It’s a highly individualized and conservative approach, without compromise to one’s current or future lifestyle, and without taking unnecessary investment risk.

With more than 100 years of combined experience, a collaborative environment and focus on defining and achieving their clients’ objectives, the Magellan team works every day to provide a different approach to wealth management.

Magellan Financial, Inc. | 1605 N. Cedar Crest Blvd. Suite 111, Allentown | 610.437.5650 | magellanlv.com

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Investment products and services are offered through Wells Fargo Advisors Financial Network, LLC (WFAFN), member SIPC. Magellan Financial, Inc., is a separate entity from WFAFN.

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Left to right: Cheryl Doll, Tom Garrity, Cheyenne Bennett

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FAMILY BUSINESS EXPERTS Compass Point, LLC After serving as president for two manufacturing family businesses, it became clear that Tom Garrity thrived in the family business setting, creating dialogue and building strategy into a format that everyone understood. He launched Compass Point in 2003 to help family business owners build great companies. The team expanded with the addition of Cheyenne Bennett and Cheryl Doll, in 2018 and 2019 respectively.

Compass Point is a family business advisory firm that blends coaching and consulting to drive profitable, scalable growth and develop the leadership necessary to successfully transition to the next generation. When families uncover and address complex, emotionally charged challenges in their business/personal life, they can find clarity, direction and family harmony. Compass Point specializes in strategic planning, leadership development, family business governance, succession and ownership transition planning.

The focus at Compass Point is to work simultaneously on the three interdependent and overlapping groups of the family business system—family, business and ownership. They believe that a well-run family business—built on strong leadership, strategy and culture—can thrive for generations.

Compass Point, LLC | 1525 Valley Center Pkwy. Suite 300, Bethlehem | 610.336.0514 | compasspt.com L E H I G H V A L L E Y S T Y L E . C O M : M AY / J U N E 2 0 2 0

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