Lehigh Valley Style August 2020

Our 8th Annual Women’s Edition

MEET 14 UNSTOPPABLE

WOMEN

of

H T G N ST R E

FEATURING:

TEACHERS, FARMERS, VOLUNTEERS, CHEFS, BAKERS, FUNDRAISERS & MORE! Nurse Anesthetist Stefanie Ott volunteered to work in a New York City hospital, pg. 36 August 2020

New! Mountainside Views

Contemporary residence on 2+ acres in the hills of Blue Mountain. An open floor plan offers 3 levels of living space & abundant natural light. Maple hardwoods, marble fireplace, finished LL w/racquet ball court. 5 BRs, 6+ baths. $799,000

New! Providence Court Views

A suburban setting & exceptional floor plan with a contemporary flow, highlighted by wood & marble floors. A bright & airy kitchen opens to a vaulted ceiling breakfast room & a deck overlooking nearly 2 acres. 4 BRs, 3.5+ baths. $629,000

Executive Building Lots

Meadows & forest embraced by rolling green hills, within minutes of the Saucon Valley Country Club & the vibrant Allentown & Bethlehem downtowns. Lots are designed to accommodate homes over 4,500 sq.ft., 2 to 6 acre lots starting at $300,000

New! Black River Rd.

A long driveway, framed by tall walnut trees, crosses the Black River Creek and leads to a Circa 1850 Pennsylvania farmhouse.

A stunning kitchen anchors the main level, accented with white cabinetry and granite island. 5 bedrooms. $799,000

New! Valley Rise

Surpassing & exceeding expectations, this 5,000 sqft stone manor takes every advantage of its incredible 3.26 acres. Providing privacy, a garden-party lawn & in-ground pool surrounded by stone walls & terraces. 4 beds, 4.5 baths. $1,295,000

New! Hessian House

c.1800s stone colonial amidst nearly 25 acres of rolling fields & forest with a spring fed pond. Hand-hewn beamed ceilings, renovated kitchen, cathedral ceiling family room. Caretaker’s house, Bank Barn w/studio. 5 BRs, 4.5 baths. $1,345,000

New! Foxfield

Recently updated, the 2018 gourmet kitchen features a butler’s pantry & wine cooler. Large family room w/walls of windows.

1st floor master wing w/den, fireplace, & walkout to patio. Covered porch, inground pool. 4 BRs, 3.5 baths. $2,450,000

New! Pine Top Manor

An elegant retreat for modern families, this sun-dappled stone manor offers peace and privacy while still conveniently close to Bethlehem City. Large family room, dining room, office, utility, and mudroom. 4 bedrooms, 3.5 baths. $739,000

New! Rolling Brook Farm

NEW! Impeccably maintained & renovated, the c.1790 main house sits amidst an unforgettable 72 acres, traversed by Cooks Creek. 2 garages, climate controlled historic stone bank barn w/kitchen, pool, carriage house. 5 BRS, 6 baths. $3,350,000

New! Lanze Lane Lots

An oasis amidst the bustling Lehigh Valley, 3 wooded lots totalling 6+ acres are an ideal setting for a distinctive home. The Salisbury Twp location provides space & privacy, while only moments away from Allentown & Bethlehem. $199,000

New! Merryweather

Resting on 3+ acres in Saucon Valley with a timeless interior of arched doorways, inlaid wood floors, quartz countertops, & a turned staircase. A custom finished lower-level features a home theatre, bar, & exercise room. 5 bedrooms. $1,499,000

New Price! Weyhill Lookout

On a hillside in Weyhill Woods, the romantic layout presents over 6,300 sqft on three levels. Cathedral ceilings, custom builtins, & a 2014 sunroom that opens to gardens, stone walls & bluestone pathways. 4 BRs, 4.5 baths. $835,000

CONTENTS

PHOTO BY ALISON CONKLIN

August 12 SOCIAL SOUND OFF Reader Results

17 TRENDING NOW

News, Notes & Quotes

22 GET THE GOODS Green Vida Co.

25 ASK THE EXPERT Mindfulness and the Well-Aware Woman

29 LIVING WELL

Build Your Immune System

33 INSIGHT

Marisa Cerveris

36 WOMEN OF STRENGTH Raising the Bar

68 5 THINGS

Tacos to Try

70 BEYOND THE MENU Farmer’s Toast, Chef Lee Chizmar

COVER PHOTO

72 INSIDE DISH

Woman of Strength Stefanie Ott, photographed

by Alison Conklin.

The Trapp Door Gastropub

76 DINING GUIDE

Where to Go to Please Your Palate

80 EAT THIS

Ice Cream Taco

Co-owner of Lit Coffee Roastery and Bakeshop, Melanie Lino completely changed her business model during the pandemic, pg. 40

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Connecting you to things that matter.

FAST AND RELIABLE INTERNET.

EDITOR’S LETTER The felines at the Nesting Box Farm Market and Creamery tried to steal the spotlight during Timi Bauscher’s Women of Strength photoshoot with Alison Conklin!

3 THINGS

our publisher, Pam Deller, is looking forward to this month! pdeller@lehighvalleystyle.com

25

Upping my mindfulness game.

36

Supporting the many Women of Strength in our community.

70

Making Bolete’s Farmer’s Toast!

Women of Strength As a reader, you’ve likely come to expect our annual Women of Style feature every August.

What began as a celebration of local women for their fashion sense slowly transitioned into much more than that. Over the years, and at times without realizing it, we started to value each nominee’s character and charisma and commitment to our community over her Chanel.

And conversations with these women shifted from “Name one store where you could easily max out your credit card” to “Tell us about a charity that’s near and dear to your heart.”

Ultimately, it’s become a celebration of the remarkable women living in the Lehigh Valley (with or without a little Chanel in her closet).

The same is true for this edition’s feature, which, for 2020, we thought would be fitting to rename “Women of Strength.” In the midst of a global pandemic, we were watching as local women were raising the bar by going above and beyond for our community. And you were clearly watching, too—in less than a week, we received at least 70 nominations from readers. We were truly blown away by each and every candidate, and the strength that they showed.

Turn to pg. 36 to get to know just a fraction of the women who kept our community fed, safe, motivated, informed and inspired during a time of such uncertainty and despair. We dedicated this year’s feature, and quite honestly the entire edition, to these women, because without them, we don’t know where the Lehigh Valley that we love so much would be today.

KRISTEN L. RINALDI krinaldi@lehighvalleystyle.com lvstylekristen

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STAFF SPEAKS VOLUME 21, ISSUE 8

President/CEO Paul Prass

I’ve recently rediscovered my love of Pilates and look forward to spending time on my mat (almost) every morning!

Vice President/COO Lisa Prass Publisher Pamela Deller Editor Kristen Rinaldi Art Director Elaine Wyborski

Faced with WFH monotony, a breaking news overload and the anesthetic glow of digital streaming, I’ve tried getting back into the Examen—quietly giving thanks at the end of the day, taking stock and finding (oft unexpected) moments of clarity and grace.

Something I do to stay mindful, positive and centered is...

I’ve started hand lettering meaningful quotes in a sketch book. It helps to practice a new skill I’d like to develop while creating a book full of inspiration I can look back on if I’m having a rough time.

Director of Creative Services Erica Montes Graphic Designer Thomas Körp Advertising Executives Kellie Bartholomew, Denise Lichty, Ronell Martz, Pam Taylor

Cooking, baking (new endeavor!) and taking walks.

I have been experimenting with new recipes, walks, lots of new plants to tend to and enjoying our new fire pit on the deck!

Yoga and meditation on a YouTube channel called Boho Beautiful. During quarantine, it has been a great source of stress relief for both my mind and body!

Marketing & Events Manager Kelli Hertzog Web Design Specialist Taylor Van Kooten

I’ve recently started looking into philosophy and some quick internet research made me realize that the philosophy of Stoicism aligned pretty well with my own principles.

I am enjoying it.

Contributing Writers Susan Bianchi, Alison Conklin, Carrie Havranek, Amy Unger, Daisy Willis Contributing Photographers Marco Calderon, Alison Conklin, Shelbie Pletz, Andrew Tomasino Editorial Intern Christopher Hippensteel

I try to limit watching the news on cable networks and instead listen to NPR. WDIY (88.1FM) is our great local affiliate.

Proofreader Lori McLaughlin Accounting Donna Bachman, Sarah Varano Circulation Manager Andrea Karges

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Read u po t o s t ay n w ay s m a n d we i n d f u l l l awa r e on p g.

2 5!

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I have started cross-stitch and embroidery—keeps me from mindlessly scrolling online and I really love having a hobby.

Guided meditations from tarabrach.com are getting me through right now!

©2020 3245 Freemansburg Ave., Palmer, PA 18045 Phone: 610.923.0384 Fax: 610.923.0390

In partnership with:

WORKING ON THIS ISSUE

AMY UNGER Contributing Writer It was so inspiring to hear how the women profiled in the Women of Strength feature are pitching in to make the best of a bad situation. When Mr. Rogers shared advice from his mother about remembering to look for the helpers in scary times, he was talking about people just like them.

3900 Hamilton Blvd., Allentown 3900hamilton.com

F MARCO CALDERON Contributing Photographer It has been a challenge finding those smiles through masks. Being present and empathetic is key, and regardless of the health crisis, I am planning to work the same way in the future.

or 43 years, Myron Haydt Builders has been setting the standard for custom homebuilding in the Lehigh Valley with a portfolio of projects that includes many of the area’s finest estate homes. It all begins with an ability to listen to and understand the clients needs, then designing and building a home that not only expresses their dreams but perfectly blends into their lifestyle. Myron is a 35-year member of the Lehigh Valley Builders Association—where he presently serves as Life Director—and the recipient of over 25 industry awards. Myron’s most recent project, Newport Ridge, was named the Community of the Year by the LVBA. Located at 1511 Black River Road in Bethlehem, Newport Ridge offers 5 remaining beautiful home sites ranging from 2–5 acres in size. The journey to your dream home begins with a call to Myron Haydt.

610-776-2952 | MYRONHAYDTHOMES.COM PA128516

LEHIGHVALLE YST YLE.COM : AUGUST 2020

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MASEETI OF ALLENTOWN

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2017 Ghibli S Q4 | $42,000

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SOCIAL SOUND OFF

We Polled Our STRONG Social Community WOMAN ON SOME OF THE FEMALE-FOCUSED TOPICS TACKLED MEANS...

TO ME, BEING A

IN THIS EDITION—HERE’S WHAT YOU HAD TO SAY!

BELIEVING IN YOUR ABILITIES with the confidence to execute them.

SUPPORTING OTHER WOMEN. SUPPORTING YOURSELF,

while being respectful and motivated to achieve your goals.

KINDNESS

and being kick-ass.

I SUPPORT OTHER WOMEN BY...

MENTORING. • ENCOURAGING THEM. • SUPPORTING THEIR SMALL BUSINESSES. • ADMIRING AND SHARING THEIR ACCOMPLISHMENTS. • BOOSTING THEIR CONFIDENCE.

THE

WOMEN I ADMIRE

MOST ARE...

INDEPENDENT, GOOD LEADERS & POISED

MY IDEA OF SELF-CARE INCLUDES...

UNPLUGGING

• FUNNY, STRONG & BAD ASS •

MY FAVORITE WAY

TO STAY STRONG IS...

RUNNING WALKING DOING YOGA 12

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THE BEST ADVICE EVER GIVEN TO ME BY A WOMAN WAS...

IF YOU WANT SOMETHING BAD ENOUGH,

THERE ARE NO EXCUSES IN REACHING YOUR GOAL. YOU CAN NEVER BE OVERDRESSED OR OVEREDUCATED.

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THINK OF A GRILL WITH A RESTAURANT BUILT AROUND IT.

Our grill is the heart of blue. After all, everything tastes better when it’s grilled. And our ability behind the grill is off the charts. We built an entire menu around it and built a reputation as one of the area’s top restaurants. Sure, we boil, bake and broil. But when it comes to grilling, we’re so hot, no one can touch us.

bluegrillhouse.com 610-691-8400

A PAXOS RESTAURANT

G IN D N E P LE SA

CHIC & SPACIOUS MID-CENTURY MODERN, LOWER SAUCON TWP

PREMIER SAUCON VALLEY LOCATION, LOWER SAUCON TWP

ELEGANT & REFINED COUNTRY MANOR HOME, UPPER BUCKS COUNTY

Light flows throughout via soaring floor-to-ceiling windows & this custom built, award-winning home provides the best in privacy & convenience. Offering serenity in its gardens and comfort in its interior.

4 bedrooms, 3 full/2 half baths, 1.78 acres. $1,200,000

Immaculate and completely renovated, this bright and spacious brick home on a private cul-de-sac offers over 5300 sqft of living space complete w/2nd floor “apartment” + 3 car garage.

4 bedrooms, 4 full/2 half baths. $750,000

Setting the standard of modern luxury & design, this gorgeous residence, newly-rebuilt by an esteemed local builder, is a rare Saucon Valley jewel. 4 bedrooms + optional 5th bedroom/office, 4 full/1 half bath, 2.75 acres. $1,650,000

DELLHAVEN: gated private country estate, convenient to NY, NJ & Philadelphia. Complete with home theater, indoor & outdoor pools, tennis court & bank barn w/2BD/2BA guest apt + 8 car garage & room for horses. 5 bedrooms, 6 full/3 half baths. 14+acres. $1,350,000

BREATHTAKING PRIVATE ESTATE, LOWER SAUCON TWP

SPACIOUS, MOVE-IN READY COLONIAL, LOWER SAUCON TWP

RIVER VIEW ESTATE, LEHIGH VALLEY

ENCHANTING AND STYLISH FARMHOUSE, UPPER BUCKS COUNTY

Springwood’s resort-like environment provides the ultimate relaxation or entertainment haven. Top of the line amenities, pool, spa, 2 waterfalls & 5-hole putting green. 4.6 acres, 4 bedrooms, 5 full/1 half bath. $1,980,000

Perched confidently on a wellmaintained corner lot in the heart of Saucon Valley, stylish and tasteful is the vibe. Over 4500 sq ft of living space, updated kitchen and beautiful deck that’s great for entertaining. 4 bedrooms, 3 full baths. $585,000

SA

LE

P

E

N

D

IN

G

STUNNING WEYHILL WOODS SANCTUARY, UPPER SAUCON TWP

Frank Lloyd Wright inspired 5300 sqft gem on 135 acres w/pool, tennis court, barns, 2800 sqft Car garage/yoga studio. 4 BR, 3 baths, perfect part or full time retreat. 75mi from NYC w/unbelievable river views and low taxes.

Subdividable. $2,500,000

Elegantly restored gentleman’s estate featuring a 1760’s historic stone farmhouse. Complete with in-ground pool, pool/guest house, 3 car detached garage with office space. 4 bedroom, 4 full bath, 15.43 acres. $1,179,000

Luxury Sales Specialists 484.280.6212 m • 610.282.4444 o Rebecca.Francis@foxroach.com www.RebeccaFrancisLuxuryHomes.com

RIGHT TO LEFT: Rebecca L. Francis, MBA; Shanna Sigmans; Debra Protchko, MBA

©BHH Affiliates, LLC. And independently operated subsidiary of HomeSerivces of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

Retirement is for living.

It took decades of long hours and hard work, but you’re finally ready to quit the old nine-to-five—which, let’s be honest, was never quite so regular. Early morning flights, late night phone calls, weekends at the office, a never-ending trickle of things that needed your immediate attention. Time long gone, but here you are, with nothing but time and the freedom to spend it as you wish.

Doubtless you have questions. How do you guarantee income in retirement?

How do you manage the inevitable ups and downs of the market? Are you properly invested? Did you do everything you could to prepare?

Contact us today to find out how we can help get your 4% in a 2.5% world.

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Infinite Comfort.

Endless Possibilities.

Trolley Station Mall 224 Nazareth Pk., Bethlehem 610.614.1617 barstoolvillage.com Closed Mon.–Tues. | Wed.–Sat. 11 a.m.– 6 p.m. | Sun. 10 a.m.–2 p.m.

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TRENDING NOW

*Please check each business’s website for information on current operating hours and procedures.

Keep an eye out for McCall’s seasonal offerings, including their lager dubbed “Better Call Fall.”

In the Family MCCALL COLLECTIVE BREWING CO.

At McCall Collective Brewing Co. in Allentown, beer is a family business. After husband-and-wife duo Kaitlin and Chris McCall decided to open a brewery in 2019, they tapped Chris’s brother Matt to join the operation as head brewer.

After the COVID-19 pandemic put their taproom opening on hold, McCall Collective began canning and distributing its beer in June. Some of the brewery’s planned offerings include a cinnamon blonde ale inspired by Mary Ann Donut Kitchen and a fall lager dubbed Better Call Fall.

“It’s going to be a high-quality finished product,” says Chris, co-founder and CFO. “We invested everything into making good beer.”

102 E. Susquehanna St., Allentown 610.653.1530 | mccallcollectivebrewing.com

ONLINE CREATIONS

KRAFT AND CO. FLORAL DESIGN

After having several weeks’ worth of events postponed due to COVID-19, the owners of Kraft and Co. Floral Design launched a new online store to keep their business running during quarantine. The new site features same-week delivery on a rotating selection of plants and floral arrangements inspired by Kraft and Co.’s wedding and event designs.

“I tried to blend our event designs with what people would want on their coffee table, side tables or dining tables,” says Tatiana Kraft, co-owner. Kraft and Co.’s online store also offers a selection of flower and plant apparel designed

by Tatiana herself.

230 Ferry St., Easton | 610.606.8228 shopkraftandco.com

WORKING, TOGETHER

REEDS403 COWORK LOUNGE

Situated at 403 Northampton Street—just across from the Easton Public Market—Reeds403 Cowork Lounge brings a lavish new coworking space to Downtown Easton. Co-owner Maryanne Russell describes the space as “a luxury hotel lobby meets private club,” equipped with fireplaces, couches and a fully fitted kitchen. Members have access to two floors and multiple conference rooms to collaborate and exchange ideas.

Reeds403 launched in March and plans to open a second location, which will feature private offices and outdoor space, this month.

403 Northampton St., Easton 877.627.5100 | reeds403.com LEHIGHVALLE YST YLE.COM : AUGUST 2020

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VOICES OF THE VALLEY

Kendal Conrad SINGER-SONGWRITER

“unapologetic,” themes that resonate in her As an aspiring musician growing up in favorite original song, “Leader of the Pack.”

Pottstown, Kendal Conrad didn’t have much Her songs, she says, aren’t about who she is, of an audience. Instead, she used to haul her but rather who she would like to be. boombox out to her family’s barn and perform Most of Conrad’s live performances in the for the animals. “My music, it’s a way for me to past few months have been put on hold due to express stories and emotions and my feelings and tell people about myself,” Conrad says. the COVID-19 pandemic. Instead, she’s turned to Facebook Live to stream her music. She’s “It’s really helped me survive.” also spent more time in the recording studio, Since then, Conrad’s music has helped releasing her newest single, “Bodyguard,” in her do far more than survive. Now, as an upand-coming singer-songwriter, she performs May. Conrad’s career has taken her far beyond those early performances in her family’s barn, for packed stadiums and massive crowds but she still credits the Lehigh Valley with in the Lehigh Valley and beyond. She has fostering her creativity and jumpstarting her opened for several national acts, including career. “The Lehigh Valley gave me my first Kane Brown and Blake Shelton. And at 22, shot,” she says. she performed a duet with Keith Urban at Musikfest, an experience she calls one of the best nights in her entire life.

Conrad also performs in more intimate venues—restaurants, wineries and private parties, to name a few. “I usually will play anywhere where there is a crowd. If there’s people Watch the Unscripted with Russo there enjoying it, I’ll play anywhere,” she says. podcast video with Kendal Conrad Despite her self-described introverted at lehighvalleystyle.com. personality, Conrad says she gravitates towards songs that are “in your face” and

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AUGUST 2020 : LEHIGHVALLE YST YLE.COM

NEW IN TOWN

The Ultimate Pivot THE FENNIMORE FARMHOUSE

After over a month in quarantine—and one year into a home renovation project—engaged business partners Katherine Herrman (of Thistle Bee the Florist) and John Fennimore decided it was time for something new. In late April, the couple launched The Fennimore Farmhouse, an online store featuring a selection of their favorite home décor pieces.

The site draws inspiration from Katherine and John’s unique style and background in home renovation and wedding design.

“Our ideal client is someone who loves a blend of rustic-chic flair, yet doesn’t mind a more masculine industrial farmhouse style,” says Katherine. “Think a blend of Magnolia, meets Crate & Barrel, meets a touch of Anthropologie styling.”

The Fennimore Farmhouse’s gift boxes have received the most positive feedback from customers, Katherine says. The online store even includes a “healthcare hero” gift box specifically designed for health care workers serving at the front lines of the COVID-19 pandemic.

Since opening the online store, John and Katherine have gradually added new items, from kitchen accessories to wall art to candleholders to decorative planters. The couple plans to continue adding new pieces each month to serve their clients’ décor and design needs.

908.336.1667 | thefennimorefarmhouse.com

PRACTICALLY

Designed Turn that odd room over your garage into useful storage tailored to your taste.

CLOSET

CLOSET • GARAGE • HOME OFFICE • ENTERTAINMENT • WALL BED • PANTRY • CRAFT • LAUNDRY • MUD ROOM • WINE ROOM

Serving the area for over 20 years with award winning designs.

Call (610) 944-1333 for a free in-home design consultation and estimate or visit us online at closetfactory.com ©2020 Closet Factory. All rights reserved. PA016637

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ONLINE THIS MONTH

LVS Online Head to lehighvalleystyle.com to take advantage of exclusive content designed to keep you connected with Style, the Lehigh Valley community and each other.

Photo by Alison Conklin

lehighvalleystyle.com

Win It

IS THERE A

new local business that we should know about? Email editor@lehighvalleystyle.com to be highlighted in Trending Now!

DID YOU KNOW? Enter to win a Container Garden Workshop Party for you and nine of your friends at Scott Rothenberger’s PLACE, an award-winning design studio. Learn planting techniques from the best in the business and enjoy complimentary hors d’oeuvres and cocktails, and each one of you will go home with your very own custom designed seasonal planter, a $1,125 value. Visit lehighvalleystyle.com/share-with-us to enter!

CO N N E C T W I T H S T Y L E :

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You can view the entire issue for free online at lehighvalleystyle.com

A Humanity Centered Legal Experience Compassion. Integrity.

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GET THE GOODS

PHOTOGRAPHY BY MARCO CALDERON

Green Vida Co. Head to Green Vida Co. for cold-pressed juices, avocado toasts, smoothie bowls and more!

While they were closed, they were busy juicing organic immuneboosting juices and Immunity Shots for health care workers, police officers, fire fighters and EMTs.

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JACKIE & WILSON RUEDA Owners What inspired you/your family to value a diet of wholesome food?

When our son with autism was not making any progress developmentally, despite taking him to all the therapies available, I knew I needed to do something else. He was four years old and non-verbal at the time. I had read about diet changes helping kids on the spectrum and decided we had nothing to lose. Two weeks after Santi began an organic, dairy-free and gluten-free diet, he said his first words. It was as if his development started up again and he was able to learn. The diet also helped his immune system— he used to get sick frequently. It was life changing. He taught us that a diet of wholesome food is the foundation to good health and well-being.

Explain the importance of local, non-genetically modified, minimally processed foods.

Non-GMO and minimally processed foods are real food that our bodies run on and how we create optimal health. It’s important to know that we are consuming food

without chemicals, pesticides and preservatives, which is why we make all of our dressings, to ensure they are made with non-GMO ingredients. Buying local means we are buying fresh and it keeps money in our community and in our farmers’ pockets. It is important for us to use local ingredients in our foods whenever possible. We know that behind a local product there is a person or family like ours, with a story and love for what they do.

Tell us about some of Green Vida Co.’s menu staples. How often does the menu change?

We offer something for all dietary preferences. Vegans, vegetarians, the gluten-intolerant and meat eaters can all enjoy food at Green Vida. Our sandwiches, wraps and salads are made with organic and local ingredients. We have a variety of toasts, including our popular Avocado Toast, Mediterranean Toast and Grilled Peach Toast. We make smoothies and smoothie bowls that are uniquely our own. We use superfood ingredients like blue spirulina and turmeric and tropical fruits like passion and lulo fruit. We are always adding unique and healthful items to our menu in monthly specials.

What are some all-time customer favorites?

Customers love our Green Vida Smoothie (organic kale, pineapple, avocado, mint, lemon, water), Monkey Muscle Smoothie (banana, cocoa, organic plantbased protein, local peanut butter, almond milk), Green Life Salad (organic mixed greens, uncured prosciutto, mango, strawberry, pecans, goat cheese and house-made raw honey balsamic vinaigrette) and Avocado Toast.

A favorite and special smoothie bowl is the Number 10 Bowl, made with mango, banana and passion fruit, topped with fresh mango, blueberry and strawberry, purposefully arranged to create the colors of the Colombian flag—our native country.

Tell us about the cold-pressed juices you offer.

We are currently the only cold-pressed juice bar in the Lehigh Valley. Cold-press is

a two-step process—fruits and vegetables are chopped and fall into a cloth filter bag, then squeezed in a real press. During the squeezing process, the fruit is not grinding against a screen like other juicing methods—it is completely stationary. It is a gentle, natural process.

Nutrients like vitamins and minerals, soluble fiber, living enzymes and phytonutrients are all contained in the juice.

Other juicers extract juice by forcing the plants against a sharp screen and the friction creates heat. It is important that

GET THE GOODS your coffee may be freshly roasted, but how old were the beans?

consumers know the difference.

We also do not use any form of pasteurization or HPP (high pressure pasteurization). Our juices are all cold-pressed, organic and raw, leaving nutrients intact.

Why should a person consider a juice cleanse?

Cleansing is about getting clean and hitting a reset button on your body. During a cleanse, you are giving your digestive system a break and flooding your body with large amounts of nutrients that get absorbed immediately because there is no fiber to digest.

You will be boosting immunity and giving your detoxification system a lift. A juice cleanse isn’t solely used for weight loss and is not about deprivation. A cleanse is a simple way to come back to balance in body, mind and spirit.

It will help you come back to center by unplugging from ordinary eating and drinking habits while resting your

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system. We offer one- and three-day juice cleanses that can be purchased online.

What’s something unique that customers may be surprised to learn that you offer?

Being from Colombia, it was important for us to find great Colombian coffee that we could offer at Green Vida—and boy did we find it. Devoción coffee (devocionusa.com) is sourced from small farms in Colombia, dry-milled within days of picking and arrives by air a few days later to their roaster in Brooklyn. They then roast and overnight to us.

They are the only company in the world that roasts true farm-fresh coffee as fast as 10 days after leaving origin. We are literally getting farm-to-cup coffee! The taste is incomparable and you won’t find it anywhere else. Roasting provides only half of coffee’s flavor. Most coffee beans sit in warehouses for months waiting to be bought. Yes,

Tell us a little bit about how your business had to adjust during COVID-19.

We are incredibly grateful to our customers for their support during the pandemic. Not only did they support us with words of encouragement and by purchasing gift cards, but they also helped us get hundreds of organic pay-itforward juices to first responders in the Lehigh Valley. While we were closed, we were juicing organic immune-boosting juices and Immunity Shots for health care workers, police officers, fire fighters and EMTs. Each week we delivered juices to our front liners. It was incredible to see how community and businesses came together to help others. We were so fortunate to be able to do our part in our own loving way. Now that we are open, we continue to offer pay-it-forward juices to our front liners.

1800 Sullivan Trl. Suite 330 Easton | 610.438.4112 greenvidacompany.com

BY DAISY WILLIS

ASK THE EXPERT

Pick one small thing you do in your everyday routine and use that time to check in with yourself. It may be brushing your teeth or feeding the dog. Notice if you’re running on autopilot—tune in to your breath and recognize how you feel.

Mindfulness AND THE WELL-AWARE WOMAN

It’s been a tough year so far, but whatever life throws at us, cultivating awareness of the here and now can help anyone keep calm and carry on—and mindfulness seems to work particularly well for women!

Maureen Wendling is the executive director of Shanthi Project, which brings mindfulness to Valley schools.

She’s offering her insight into how we can make the most of this practice in our day-to-day lives.

MAUREEN WENDLING Executive Director of Shanthi Project shanthiproject.org LEHIGHVALLE YST YLE.COM : AUGUST 2020

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ASK THE EXPERT MAKE FRIENDS WITH YOUR MIND

Just like an exercise practice, making mindfulness part of your life isn’t a quick fix, but with patient persistence, you’ll see its effects.

This isn’t the place for performance anxiety; there’s no such thing as a bad “sit,” as Wendling calls a meditative interlude. “I could sit on a Tuesday and have monkey mind, anxious thoughts racing,” she says. “I still did something good for myself by sitting.”

The idea is to approach your mind’s activity in a kind way. Off it goes, that little scamp.

Just bring it faithfully back again.

Here are a couple of quick exercises you can try right now:

5 Sense Check-In

When anxiety, anger or another emotion is threatening to take over, interrupt your thought pattern by bringing awareness to the present moment. Identify:

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Touch Base

For this quick grounding practice, simply stand tall with your shoulders relaxed and take three deep breaths, noticing the support the ground provides.

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AUGUST 2020 : LEHIGHVALLE YST YLE.COM

PICK YOUR PRIORITIES

In the extra free time many of us have had lately, we might have noticed how it feels—good or bad—to call grandma, to read or watch too much news, or to take a walk and really look at the flowers. By paying attention to the sensations that arise, we’re empowered to bring more of what feels good into our lives.

“My husband starts the morning with the business channel or a talk show,” Wendling shares, “and I could feel my nervous system getting flared up. I grew to appreciate a more quiet approach in the morning.”

So much is outside our control, it’s easy to forget the constant touchstones of consciousness: We always have our breath and our senses to return to, so try tuning in.

What’s your inner life asking for?

INTERACT WITH INTENTION

Bringing mindfulness to how we relate to others can teach us some humbling lessons. One exercise sets up two people to take turns telling each other a story. The listener’s goal is to do just that, offering no verbal response. “It starts light bulbs on our listening skills,” Wendling says. “Are we really present with people?”

Leaving that space to really take in where another person is coming from can help us connect better, respond more thoughtfully and not take things personally.

“We have this need to hold on tightly to outcomes,” Wendling says, “for people to respond the way we want them to.”

You may feel that tension in your body, and use a few moments of mindfulness to veer away from trying to control a situation or other people, whether it’s wanting their agreement or their Instagram likes.

FOCUS ON YOUR FOOD

Women’s relationships with food can be particularly fraught, whether we’re shoveling it down to get on to the next thing, or hounding our every choice with the moral imperative of “clean” eating.

One mindful eating exercise gives participants a shriveled grape to evaluate with all five senses. “They’re encouraged to look at a raisin like they’ve never seen it before,” Wendling says, from the rubbery ripples to the fruity aroma. The lesson: Slow down. “We’re missing so many important and beautiful things.”

Noticing the smells, flavors, colors, body sensations and even the emotions around food can help us eat with greater clarity and enjoyment.

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THE COMPARING MIND

Bringing our minds to the present is a great way to practice gratitude. When you find your mind wandering to what you don’t have or what you’re not doing, and generating anxiety, try to take notice and have compassion. You’re doing your best!

“Each night my husband and I will say three things we’re grateful for,” Wendling says.

Whether it’s good health or a little attention from your cat in the course of the day, science shows us that gratitude helps create overall well-being. What we give attention to creates our experience. shanthiproject.org LEHIGHVALLE YST YLE.COM : AUGUST 2020

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LIVING WELL

Build Your Immune System Building your immunity is recognizing what compromises and what supports your body’s ability to fight off infection.

Addressing those areas is paramount in truly creating more resilience, health and overall well-being. Now is the time to take stock, dial in on places that need focused attention and take concerted action steps forward.

INFLAMMATION

The inflammatory response is the body’s natural defense mechanism and first line of defense. It is designed to address things that may harm it, including infection, injury and toxins. The problem arises when the acute response becomes chronic inflammation.

Chronic and uncontrolled inflammation is an underlying factor in every major disease, including but not limited to autoimmune diseases, cancer, heart disease, diabetes, Alzheimer’s and depression.

It is also a primary risk factor in COVID-19.

Boost your vitamin C intake with dark leafy greens, broccoli, Brussels sprouts and cauliflower, which provide close to or more than your RDA in just one cup.

LEHIGHVALLE YST YLE.COM : AUGUST 2020

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The body views excess weight, especially around the abdomen, as a threat. It will trigger an inflammatory response and, as long as the weight remains, the body will stay in an inflamed response state. Taking concerted steps to reduce the weight is paramount.

DIETARY CHOICES

Processed foods are an obvious source of stress on the body, contributing to chronic inflammation, so reducing processed and packaged foods is a given. The next step is being more critical of the quality of produce as well as animal welfare. Pesticides, herbicides and factory farming are creating food that is incongruent with our own bodies. Fortunately, being in the Lehigh Valley we have the incredible luxury of local farms, CSAs (Community Supported Agriculture) and farmers’ markets. Seeing vulnerabilities in supply chains makes purchasing locally and supporting farms with sustainable practices all the more important. We have the power with our daily purchasing choices to drive the market and support safe, healthy, sustainable food.

Be mindful of how much you choose to add back into your daily life, as that can greatly influence our daily stress load.

STRESS

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We may not be able to avoid stress, but addressing how we manage stress within our body will impact the level of inflammation our body produces. Be mindful of how much you choose to add back into your daily life, as that can greatly influence our daily stress load. Utilizing breathing techniques, journaling, mindful practices including meditation, qigong and tai chi, as well as seeking professional counseling and support, are essential tools in addressing and managing stress.

Environmental stress is also a factor.

Chemicals, plastics, molds and EMF radiation are some stressors on the immune system.

Mitigating exposure to toxins as well as not purchasing products harmful to the environment helps you along with the environment.

Supportive Measures

NOW THAT WE ARE OPENING UP

A Healthy Gut Much of our immune system is housed in our digestive tract. A healthy microbiome is a huge factor in a healthy immune system and preventing an excessive inflammatory response and disease. The microbiome is like a garden in that it needs constant tending. Introducing things like bone broth and fermented foods, choosing fruits and vegetables low in pesticides and buying ethically raised animal products are all ways to support a healthy flora in the intestines and “tend to the garden.”

Costs can be a big factor, but helpful tools like the Environmental Working Group’s 2020 Dirty Dozen and Clean Fifteen Shopper’s Guide to Pesticides in Produce can help consumers make choices regarding when it is most critical to choose organic over conventional. Also choosing less popular cuts of protein along with organ meats can help reduce costs.

Micronutrients

• Vitamin D - Vitamin D is more than just support for healthy bones. It is proving itself to be a key component in the functioning of your immune system. Getting enough vitamin D throughout the year in the often cloud-covered Northeast is something to be mindful of. In addition to sunshine, good sources of vitamin D include wild-caught salmon, herring, sardines, cod liver oil and more.

• Vitamin C - Instead of going for a glass of orange juice, which can be loaded with sugar, boost your vitamin C with things like dark leafy greens, broccoli, Brussels sprouts and cauliflower, which provide close to or more than your RDA (Recommended Dietary Allowance) of vitamin C in just one cup. If you are looking for fruit, strawberries pack a powerful punch!

Movement An unforeseen gift for many during these past months of stay-at-home orders has meant time for exercise. Movement matters and exercising more is vital in all aspects of our physical and emotional health. Families walking together, playing outdoors and creating new exercise

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LIVING WELL habits has been a silver lining during these trying times. Keeping those habits as priorities is what will keep you healthy in the long run and provide a return.

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Not only does getting outside provide essential vitamin D, which is critical to our immune system, but spending time in the woods offers additional health-supporting benefits. Time spent in the woods can help lower blood pressure, reduce stress and improve mood, sleep and energy levels. In addition, trees generate oils called phytoncides that evaporate into the air. These oils have antimicrobial and antiviral properties to help protect the plants, and some studies show that when inhaled, the oils increase NK (natural killer) cell activity in the body, which is what attacks virus-infected cells.

Sleep For some, the stay-at-home orders, slowing down the pace of life, working remotely and more time outdoors has had a beneficial effect on sleep patterns. For others, it has hindered those patterns. Sleep is the critical time when the body repairs, recovers and restores itself.

Sacrificing sleep, cutting corners, burning the candle at both ends is no longer an option if you want to keep a healthy immune system.

Keep quality sleep a priority. Some simple things to tweak to improve your sleep include keeping electronics out of your bedroom, eliminating light sources like alarm clocks and having a regular wind-down routine.

Thoughts Matter The expression of “we are what we think” holds true for supporting and bolstering our immune system. How we are thinking directly affects the chemistry of our body and in turn our immune fighting capacity. The placebo effect is a simple example that belief and expectations of positive outcomes and associations can generate supportive biological responses in the body. On the flip side, expectations of negative outcomes, impending sickness and fear, termed “the nocebo effect,” can work in the reverse. Be mindful of how you are thinking as well as what you are feeding your mind through other outlets. Just like food, make sure your mental intake is supportive and nourishing.

The time is now to fine tune our health habits, evaluate and prioritize how we take care of our whole health. Daily choices matter in how we spend our dollars, our time and the meaningful shifts we can make to support our health and our environment.

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BY AMY UNGER | PHOTOGRAPHY BY ANDREW TOMASINO

INSIGHT

Marisa Cerveris OWNER & DESIGNER OF STEELCORE

Marisa Cerveris has perfected the pivot, and not just in the sense of executing an impeccable turn on the stage or in the studio. The former dancer with the famed New York City Ballet has embraced several new beginnings in her professional life, most recently when a global pandemic necessitated the need to switch gears at her Bethlehem-based design house and dance studio.

Cerveris made her first major pivot in 2001. The then California resident was wrapping up her professional dancing career and heading east in August of that year

She spent 30-some years as a dancer, including 10 with the New York City Ballet.

LEHIGHVALLE YST YLE.COM : AUGUST 2020

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INSIGHT

with her husband, John Savage, and newborn son, Julian.

Savage had been offered a teaching position at Lehigh University. “We thought we’d be going into the city all of the time,” says Cerveris. By “the city,” Cerveris is referring to New York City (sorry, Philly fans), where she and Savage lived for many years. But then, following the horrors of the 9/11 terror attacks, Cerveris and her family were compelled to stay closer to their new home. “We really didn’t know Bethlehem or Allentown at all when we first moved here,” she says.

What Cerveris did know by that time was dancewear. After

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all, she spent 30-some years as a dancer, including 10 with the New York City Ballet. She began sewing some of her own pieces in the late 1980s and early ’90s.

“It was really very mercenary,” she explains. “Whatever I needed.

If I couldn’t find it, I started making it.” And, as a young woman juggling a schedule jam-packed with rehearsals and performances, she didn’t have the luxury of letting Google or Amazon do the one-click ordering for her. “I’d get frustrated because there wasn’t time to shop. There wasn’t online shopping then,” says Cerveris. And forget about wasting your time in the return/ exchange department. “If you

bought something and the strap broke, it was a disaster.”

She was a quick study, and it helped that she was working near New York City’s Garment District, where many a budding fashionista has sought out inspiration.

Cerveris recalls popping on a pair of sunglasses and walking there to check out the goods in between shows. It also helped that she had friends “in the biz”; her first mannequin (which she still has) had been used to make leotards for the company of Broadway’s mainstay show Cats.

When her career took her overseas, she brought her sewing machine with her, with the appropriate electrical adapters in tow. By that time, she says, her apparel was getting noticed by others, and she was getting requests from friends. “I started thinking, ‘I really like doing this,’” Cerveris says. “You start thinking of a transition, what you’re going to do next.”

Following her move to Bethlehem, Cerveris made her pivot to fashion designer complete with the cultivation of ByMarisa, her namesake line of handmade, couture-quality dancewear, featuring elastic-free bodywear, which Cerveris says was a first for the market. It didn’t take long for her designs to catch the eye of some high-profile clients; Cerveris recalls the day she got a phone call from the costume designer on Robert Altman’s 2003 film The Company, starring Neve Campbell as an aspiring ballerina in Chicago.

“They were looking for dancers to look the way they look in the studio,” Cerveris explains. “They cover and camouflage the bad parts and accentuate the good parts. Dancers know how to do that better than anybody.”

Cerveris found her handiwork in the national spotlight once

again in 2012, when she was contacted by ABC’s celebrity dance-off, Dancing with Stars.

She says she helped to outfit contestants such as actress Pamela Anderson and figure skater Evan Lysacek. One of the costume designer’s requests was for separates—tops and bottoms that can make a much-needed bathroom break on the fly a lot less cumbersome than trying to squeeze in and out of a leotard while the clock is ticking. Around the same time, many of Cerveris’s dancer friends were starting to transition out of their professional careers and were looking for apparel they could wear outside of the studio. That got Cerveris thinking about new possibilities for her business. “I wanted something that was a broader umbrella,” she says. “That’s when I started to think about rebranding.”

A flash of inspiration struck while Cerveris and her husband were attending a concert at SteelStacks in Bethlehem.

Cerveris recalls taking in the enormity of the now silent but still imposing blast furnaces that line the outer edge of the campus.

She felt a rush of affection for her adopted hometown. “We really embraced Bethlehem. This was our home now,” says Cerveris.

In 2012 she officially launched SteelCore, a name meant to reflect strength that comes from within (which also happens to be the company’s trademark).

Cerveris is the company’s sole designer, and she says every aspect of the design and manufacturing process happens locally, something she’s proud of. “I really do try to keep it as close to home as I can,” she says. Cerveris has branched out beyond dancewear to “studio to street wear,” as she calls it, including dresses and accessories. But devotees of her elastic-free leggings (sans center front seam) need not fear; they’re still a big part of

...virtual connections can erase geographical constraints that separate friends and colleagues who live on different coasts and in different time zones. the lineup. “Our products are really about being comfortable,” Cerveris says. And she has no problem adapting SteelCore’s signature pieces to fill whatever she sees as a need in the market, such as a line made from organic and sustainable materials. “I am a small company, but I can be light on my feet,” she says.

And that brings us to another pivot—two, actually. 2015 brought the opening of SteelCore Studio, which offers a variety of ballet, dance and Pilates classes for all ages and abilities. The excitement in Cerveris’s voice is palpable when she talks about the studio’s white-pine floor, which replicates the floor used by the New York City Ballet. Its unique basketweave design allows dancers to jump and land more softly. Finding the materials and executing the construction was quite an undertaking, but Cerveris says there was no other option: “I was adamant that I wanted to teach on a floor like that. I just wanted it to be like home.”

Then along came the pandemic. Suddenly in-person classes were a no-go. But the switch to virtual instruction wasn’t such a stretch for Cerveris.

She says she’s been trying to get the ball rolling on that trend for 20 years. “When I came here, I didn’t have my posse. I didn’t have my class,” she explains.

But virtual connections can erase geographical constraints that separate friends and colleagues who live on different coasts and in different time zones.

Even before virtual-only classes became a state mandate, Cerveris had a client—a nurse anesthesiologist—who warned her of what might be coming.

“She would come to Pilates in a mask, and at first I humored her.”

But soon it became clear that the COVID-19 outbreak was an all-hands-on-deck situation for anyone and everyone who had something to contribute. Cerveris put the brakes on clothing production and switched to mask-making mode in April. In just one month, her company was able to churn out more than 1,000 face masks, many of which she gave to local hospitals, churches and retirement centers.

As the state’s shutdown stretches from weeks into months, Cerveris, like so many others, is itching to get back to normal. She misses designing full-time and mourns an annual summer trip to Paris that has been canceled by the coronavirus. She wonders what future Pilates and dance classes will look like in her studio. But she’s ready to adapt— to pivot once more, perhaps. And she relishes the good she’s been able to do in the community that is now her own. “It’s been so rewarding, hearing people’s stories,” says Cerveris.

SteelCore Studio 2502 Schoenersville Rd., Bethlehem 610.554.4855 | steelcorewear.com

LEHIGHVALLE YST YLE.COM : AUGUST 2020

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r a b e h t raising

WOMEN of STRENG

BY AMY UNGER | PHOTOGR APHY BY ALISON CONKLIN

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COURAGE, PERSEVERANCE & INGENUITY

never go out of style. This year, instead of shining the spotlight on local Women of Style, we’re introducing you to eight Lehigh Valley Women of Strength. These are mothers, daughters, friends, professionals and volunteers who answered the call of duty in a myriad of ways during unprecedented and uncertain times.

They helped lead the charge to keep our community moving forward, even without knowing what was around the next corner. Each of these remarkable women will tell you she’s no hero. But we beg to differ.

GTH

+

superwoman

STEFANIE

volunteered to spend her weekends working in a New York City ER, despite having to quarantine herself from her four young children for a month.

STEFANIEott

+

THREE 12-HOUR SHIFTS IN THE HEART OF THE OUTBREAK ZONE

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Stefanie Ott had no idea what she’d gotten herself into when she showed up for her first weekend shift in Queens. Ott, a nurse anesthetist from Nazareth, had volunteered to lend a hand at one of the New York City area hospitals that was being overwhelmed by coronavirus patients. She was immediately put to work in the ER. “It was constant triaging and putting out fires,” she says. “[COVID-19 patients] were constantly rolling through the doors.”

It was a routine she would repeat for two more weekends—

three 12-hour shifts in the heart of the outbreak zone, then back home to her job in the Lehigh Valley, where she was also taking care of COVID-19 patients, and to her family, including four young children. Ott says she was nervous about exposing them to the virus; she quarantined herself as much as she could. A month would pass after her stint in New York ended before she felt comfortable hugging and kissing them again.

Ott hopes the worst has passed, and that there won’t be a second coronavirus wave that strikes during the already busy flu season.

But if she’s needed elsewhere again, she says she won’t hesitate to offer her services. She has only positive things to say about her time on the front lines. And Ott gushes about the doctors and nurses she met along the way. “They embraced us with open arms,” she says. “They knew my name. They were excited to see me.” And many of them, she says, had been sick themselves with the virus, or had loved ones who were ill. “They’re the true heroes,” Ott says. “Their bravery inspired me. They fought for those patients, tooth and nail.”

+

When the going gets tough, look for Cindie Feldman in the kitchen.

“When there’s something going on, I just feed people. It’s just what I do,” she says. Feldman, owner of 29 Cooks, a catering and culinary center in Emmaus, as well as Gather Meeting & Events, found herself spending a lot of time in the kitchen as the coronavirus health crisis intensified. Her old business plan, though, was out the window. The new mission became feeding workers who were doing battle with COVID-19.

Initially, Feldman and her team were asked to prepare and deliver lunch for two ICUs at Lehigh Valley Health Network’s Cedar Crest campus. Inspired by the gratitude from the workers and their families, she decided to go bigger, and launched a GoFundMe campaign that raised nearly $19,000 to keep the lunch train chugging along.

Feldman says over the next six weeks or so they were able to provide food for 11 different departments at the hospital, including an elaborate Easter brunch that fed four different units.

“We felt like we were really, truly a part of something,” says Feldman.

“I felt like we had a responsibility— because we could give, we did.”

Feldman’s team also looked for other ways to provide nourishment for the community amidst stay-athome orders and social distancing guidelines. New endeavors have included bulk meal bundles as part of a supper club, picnic packs and even a virtual, delivery-only restaurant, Goin’ South, offering Southern-inspired goodies like po’ boys, ribs and shrimp and grits.

“I’ve been pivoting so much I’m like a ballerina at this point,” says Feldman with a laugh.

+

CINDIE feldman

top chef

CINDIE

raised nearly $19,000 to fund lunches for those working on the front lines at LVHN.

LEHIGHVALLE YST YLE.COM : AUGUST 2020

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MELANIEo

+

Melanie Lino never thought she’d be in the delivery business.

But, like a lot of small business owners, she had to find a new way to move forward when the COVID-19 pandemic made the old way of doing things temporarily obsolete. “I’ve just been trying to look for what people need right now,” says Lino, co-owner of Bethlehem’s Lit Coffee Roastery and Bakeshop, where she sells goodies from her Made by Lino line. And those goodies—cakes, brownies, macarons and the like—were just what people needed, sweet treats to provide a respite from the doom and gloom of the nightly news. They also needed more practical items, like bread, so Lino began churning out some 30 loaves a week—more than quadruple her usual output. Lino began delivering those items, along with other locally sourced essentials like eggs, butter, honey, jams and cheeses, to porches across the Lehigh Valley.

Still, she fears that she’s not doing enough. She laments having to lay off her staff of seven. “It was a terrible thing to have to do,” she says. “You don’t know how you’re even going to get through this situation.” But, even though Lino might think she’s falling short, Alicia Keys may beg to differ. Lino got to chat with the singer in April through Verizon’s “Pay It Forward Live,” a livestream series that aims to help small businesses affected by COVID-19. She told Keys about a fund they had established to help Lit’s furloughed employees.

The conversation, while brief, was a bright spot for Lino. “At that point, it was still very fresh. We didn’t know what was going to happen to our business, our future—we still don’t. But it was a positive shift, right at that time.”

LINO GOT TO CHAT WITH ALICIA KEYS IN APRIL THROUGH VERIZON’S “PAY IT FORWARD LIVE...”

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AUGUST 2020 : LEHIGHVALLE YST YLE.COM

l in +

superstar

MELANIE

began delivering her typical bakery goodies, along with other locally sourced essentials like eggs, butter, honey, jams and cheeses, to porches across the Lehigh Valley.

RUTH ison denn

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motivator

RUTH

coordinated the making of over 18,500 masks in six weeks.

+ MAKING SURE THAT “ROSIE THE RIVETER” SPIRIT PERSEVERES...

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AUGUST 2020 : LEHIGHVALLE YST YLE.COM

Ruth Dennison was having a restless night. Dennison, a retired oncology nurse, was bothered by news reports about mounting cases of COVID-19 and the lack of PPE (personal protective equipment) at health care facilities. “I was scared to death that my colleagues and friends and cancer patients were going to die needlessly,” she says. She logged onto Facebook and put up a post, inquiring if anyone would join her in sewing masks for those who needed them the most. “I had no clue what I got myself into,” Dennison says. Within 48 hours,

more than 1,000 people had volunteered to join the cause, and Mask Force 2020 was born. “It turned into a ball of fire,” says Dennison.

Dennison runs the operation along with Joan Zachary, who handles the business side of things.

Many others have stepped up to help make the mission a success, including JOANN Fabrics, which donated 600 pounds of fabric, and Northampton Community College, which allowed the use of the Fab Lab to create kits for sewers to make the masks. Within just six weeks, Dennison estimates that Mask Force 2020 churned out

more than 18,500 masks. They’ve been distributed to local hospitals, nursing homes and rehabilitation centers across the Lehigh Valley and beyond. “It’s the community that did this,” says Dennison. “It’s every woman, man and family.”

Dennison says her mother was among the women who went to work at Bethlehem Steel to keep the mills moving during World War II. Making sure that “Rosie the Riveter” spirit perseveres now is something that’s important to her.

“I’m just proud to be part of such a huge project,” she says. “I know we saved lives.”

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As the COVID-19 outbreak picked up steam in the spring, it became evident that Lehigh Valley residents needed more Ketchup in their lives. Ketchup is the 37-pound corgi that is usually pulling double duty as a therapy animal at hospitals and nursing homes, as well as at the Kohut and Downing funeral homes, where his owner, Felicia Wiedemann, serves as funeral director.

He’s instrumental, Wiedemann says, in putting people at ease during a trying time. But, after stay-at-home orders went into effect, Wiedemann had to figure out how to comfort grieving families from afar.

At the funeral homes, that meant organizing drive-thru services, and using technology to reach mourners who were unable to attend in person.

And while families have been appreciative and flexible, Wiedemann says she understands the limitations of contact-free grieving. “It’s hard.

You want to give someone a hug, shake their hand, talk to them.

It’s been a learning curve for everybody,” she says.

Ketchup, too, has adapted, via technology that’s not exactly modern, but just as effective. You may have noticed photographs of a dapper, bowtie-wearing Ketchup placed in strategic locations around the Lehigh Valley, along with messages encouraging people to stay “pawsitive”; that was Wiedemann’s work. “The response we got was overwhelming,” she says. She recalls an encounter with a jogger who saw her out and about and asked her if she could have one of the photographs to take home.

Wiedemann obliged, and says the woman’s countenance changed immediately. “She just lit up. It just put a big smile on her face.”

On Easter weekend, Wiedemann was spreading cheer with a different furry friend. She joined the Easter Bunny (who may or may not have been Wiedemann’s stepdaughter in a rabbit costume) in making porch deliveries of some 40 baskets to kids who had to forgo the usual family gatherings and egg hunts amidst stay-at-home orders.

“I’m honored to do it,” says Wiedemann.

“It’s just nice making people smile.”

FELICIA n n a m e d wie

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sweetheart

FELICIA

organized drive-thru and streaming services at the funeral homes.

TIMI r e h c s u ba +

When Timi Bauscher heard that a fellow farmer was in jeopardy of having to euthanize his chicken flock because his usually steady stream of egg buyers had dried up, she committed to a new business plan on the spot. “I just kind of blurted out, ‘Well, we can sell them,’” recalls Bauscher, who runs the Nesting Box Farm Market and Creamery in Kempton, Berks County, with her husband, Keith. She didn’t know how she was going to do it, she just knew she had to do it. The benefit was twofold: getting a protein-rich food into the homes and refrigerators of community members who might be struggling financially, while simultaneously rescuing a farmer’s flock. “Farmers are always trying to reach out and do the right thing,” she says.

Bauscher put up a post on Facebook, announcing her intentions to sell the eggs for $2 a dozen (five dozen minimum) at her farm.

“Everyone was at home, anyway, scrolling on their phones,” she says. “It went viral in minutes.” Turnout was so overwhelming that first weekend there was a line of waiting cars that stretched for two-and-a-half miles. That prompted Bauscher to move the drop-off to the more spacious Kempton Community Center; her faithful flock of egg buyers followed. “We get about 600 cars with each drive,” says Bauscher. And they came not just from the immediate area, but from an hour or longer away—Philadelphia, South Jersey, the Poconos. In just four weeks’ time, Bauscher says they sold about 90,000 dozen eggs. Do the math—that’s well over a million eggs.

Bauscher hopes the on-the-fly operation inspires more community fellowship, particularly during bleak times like the COVID-19 pandemic. “No one has lived through this before,” she says. “It’s just re-establishing knowing your neighbor, and helping your neighbor.”

THERE WAS A LINE OF WAITING CARS THAT STRETCHED FOR TWOAND-A-HALF MILES.

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egg-straordinary

TIMI

saved a flock of chickens by finding new buyers for over one million eggs.

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PAMELA ica form

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unstoppable

PAMELA

found a way to keep fundraising, a wish of her late son's, even though all of this year's events were canceled.

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CANCER DOESN’T TAKE A TIME-OUT, EVEN FOR A GLOBAL PANDEMIC

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Normally, the first half of the year is a whirlwind of events for the Leukemia & Lymphoma Society (LLS). “This is typically our busiest time for fundraising,” says area director Pamela Formica. The calendar is usually packed with golf tournaments, bingo nights, clay shoots, bar nights and more— all with the goal of supporting an organization that’s leading the fight against blood cancer. But, when the coronavirus outbreak put social gatherings on pause, Formica and her team had to get creative.

After all, cancer doesn’t take a timeout, even for a global pandemic.

“People need us now more than ever,” Formica says. “People are still getting diagnosed and still need our services.”

Even before she began working with LLS in 2008, she knew firsthand the good work that it does. Her 15-year-old son, David, passed away in 2006 after a long battle with leukemia.

Formica says before his death he made her promise that she would continue to help raise money to find new treatments so other children would not have to endure what he did. And so, Formica presses on. “I have

good days and bad days, just like everyone else,” she says.

“Your bad days—just try to make sure you don’t stay there.”

She has reworked fundraising plans while keeping her team motivated. She even volunteered to take a pie in the face for one particular challenge. It’s all about thinking outside the box, she says. And it helps that even the uncertainty a health crisis brings can’t blunt the generosity of those who are determined to give back.

“The Lehigh Valley is always so supportive, even during this time,” Formica says.

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Shelby Lawson was ready to sew up a storm: “I had the elastic. I had the thread. I had the fabric. I had the sewing machine. I was prepared without even knowing what was to come.” What came, of course, was a global health crisis, and Lawson, owner of Lawson Accessories in Bethlehem, knew how she could contribute. She became a one-woman mask-making operation, cranking out the face coverings at impressive speed.

“I think I stopped counting around 400,” she says.

Before opening her sewing shop and store three years ago, Lawson worked for St. Luke’s Cardiology Associates for many years. So, with her former colleagues in mind, she donated the first big batch of masks she made to workers on the front lines of the pandemic at places like nursing homes and hospitals. Later, Lawson began making and selling the masks to anyone who requested them as a way to stay afloat financially. “It really saved my business,” she says. Many of the materials she uses are bright and bold, designed to catch the eye. It’s a vibrant pick-me-up in fabric form during what can feel like a bleak and dreary time. “The personal reward you get out of it—you can’t even describe it,” says Lawson. “It’s just joy. I’m in a perpetual state of gratitude.”

SHELBY n o s w a l

THE MATERIALS SHE USES ARE BRIGHT AND BOLD...

She’s thinking up new ways she might be able to connect with her community and offer a listening ear to anyone who needs it. Her shop’s “Tuesday Tea and Talk” sessions have gone virtual. Lawson also wants to offer sewing sessions but knows that social distancing restrictions may mean a rewrite of the rules. “I’m a hugger. I don’t know how that’s going to work,” she says with a laugh.

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wonder woman

SHELBY

stopped counting after sewing her 400 th mask.

WOMENofSTRENGTH

more

READ THE EMPOWERING STORIES OF A FEW MORE WOMEN THAT CAUGHT OUR ATTENTION.

BY CHRISTOPHER HIPPENSTEEL

WENDYdavis

CLARE papay

Anchor, 69 News

As a co-anchor of WFMZ-TV’s evening news, Wendy Davis had to convey a lot of painful news over the course of the pandemic. But even after a family health emergency resulted in her potential exposure to the virus, Davis continued to give her viewers the information they needed, broadcasting from her home through the duration of her quarantine. “I truly am thankful to our photographers and reporters who are out there working out of their cars and trucks and sometimes putting their own health at risk to do their jobs,” Davis says.

Throughout the pandemic, Davis and her team have also used their platform to chronicle the small joys to come out of the COVID-19 crisis. From health care workers persevering at the front lines to survivors who overcame the virus, Davis has managed to tell stories that give her viewers hope during trying times.

ANGELA faidley

Owner, Out of Our Minds Art Studio

CHRISTINA marangolo

Travel Department Manager, AAA of Northampton County

“I had just returned from a family cruise vacation on March 15, which turned out to be the very last sailing since this crisis began,” says Christina Marangolo, manager of the travel department at AAA of Northampton County.

“Nothing could have prepared me for what I was coming home to.”

Over the next few weeks, Marangolo found herself scrambling to help clients cancel, reschedule and rebook travel plans the COVID-19 pandemic put on hold. She endured long wait times and back-and-forths with several vendors to secure refunds for her clients. Although Marangolo found it difficult to postpone her clients’ honeymoons, family vacations and destination weddings, she has already helped most of them reschedule their trips for next year.

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When Angela Faidley’s small business closed its doors on March 12, she needed to find a way to stay positive and give back to her community.

“What I know is art,” Faidley says.

“So art became my gift.”

Heartbroken by the prospect of telling children she had to cancel their art lessons, Faidley launched “Art with Angela,” free virtual art lessons, held daily. The classes feature Faidley, dressed as that day’s character, providing free drawing lessons to children. After the internet caught wind of the project, Faidley’s local audience quickly spread around the world, and she began reaching students as far away as Korea, Italy and France. Faidley continued to offer daily classes through June 22—her hundredth lesson—after which she continued them on a once-a-week basis. “These art lessons have been a light in an otherwise very dark world, for not only the children but for me,” she says.

Founder, Palmerton Area Helping Hands

KARLAerdman

English Teacher, Bethlehem Area School District

Like most teachers, Karla Erdman saw her profession change dramatically when the COVID-19 pandemic struck.

Instead of spending the school day at the front of a classroom, she spent it in front of a laptop screen, recording lessons, interacting virtually with her students and adjusting her assignments to fit the new format. While the pandemic put distance between Erdman and her students, she still did her best to check in on them virtually. “When we see students in the class, their body language tells us a lot,” Erdman says. “Since we can’t see them every day, we are missing a huge component of teaching.”

Even when she was away from her (virtual) classroom, Erdman found new ways to contribute to the fight against COVID-19. She devoted a part of her free time to making masks for her friends, colleagues and health care workers at LVHN Muhlenberg.

Even before the state put social distancing guidelines into place, Clare Papay knew the COVID-19 crisis would impact her hometown of Palmerton. She quickly set up an online form for families in need of food assistance to request support, and she gathered a group of volunteers— Palmerton Area Helping Hands (PAHH), she calls it—to meet their needs. The group began delivering food and other essential products to Palmerton-area residents in need.

“Palmerton is a town that knows how to pull together to support members of our community,” Papay says.

But her work didn’t end there.

Working with PAHH, Papay brought together community members and local businesses to generate $5,580 in donations for area food banks. She also rallied the town to hold socialdistancing-friendly birthday parades for kids unable to celebrate during the shutdown. On any given evening in Palmerton during the shutdown, residents could join a caravan of cars rolling past a child’s home and blaring their horns in support—all courtesy of Papay.

ALYSSAgribben Store Employee, Wegmans Allentown

Even in the worst of times, Alyssa Gribben loves her job. She finds satisfaction in helping customers and does so with a smile on her face. “Customers want to see positive people,” she says. “If the customers are happy, I’m happy.”

Like most essential workers during the COVID-19 pandemic, Gribben has faced risk in her day-to-day responsibilities, cleaning carts, greeting customers and working in Wegmans’ café area. But she manages her tasks with a positive attitude, calmly conveying information to customers as they navigate an unfamiliar shopping environment. Above all, Gribben feels blessed to still have a job, she says.

Audi Allentown is proud to sponsor The Perfect Fit for Working Women Donation Days.

Stop by the Audi Allentown showroom on Fridays throughout the month of August and donate to local women in need.

Visit AudiAllentown.com for details.

4725 Hamilton Blvd Allentown, PA 18103

(610) 841-8100

AudiAllentown.com

PROFESSIONAL PROFILES

Women Who Move the Valley Hour by hour, day after day, one year to the next, talented women in the Lehigh Valley—small-business owners, dedicated professionals, entrepreneurs, community leaders, creative spirits and experts in their respective fields—labor tirelessly in their efforts to make our community an even better place to live, work and play. Read on and learn more about these movers and shakers—who they are, what they do and how they inspire all of us in the Lehigh Valley to achieve our full potential.

Interested in advertising in our next Professional Profile section? Call 484.546.0408 for more information.

Clean Beauty for Community-Minded Women Vanessa Ungvarsky is owner of Taylor Made Cosmetics, Lehigh Valley’s only Make Your Own Nail Polish Experience, a patent-pending process that hits at the core of the clean beauty movement.

Vanessa proudly served in the U.S. Air Force, earning undergraduate and MBA degrees, followed by a 10-year career in the pharmaceutical industry.

Taylor Made Cosmetics is the culmination of professional expertise and a renewed focus on rebalancing Vanessa’s work, life, food and her beauty products. Vanessa uses Taylor Made’s platform to nurture and support other women in their search for clean beauty products.

Four years ago, Vanessa realized the market was saturated with nail and beauty products full of nasty, toxic chemicals! Vanessa couldn’t find the right products, so she created them herself. Taylor Made offers clean beauty retail products including nail polish, body care, lip care and lipsticks.

Most notably, Taylor Made has created an at-home Make Your Own Nail Polish Experience for individuals and private parties, replicating the in-studio experience in the newly virtual world, with franchise plans underway. In addition, Taylor Made offers custom-branded products for fundraising, party favors and business owners looking to expand their own product offerings.

Visit their website to find Taylor Made products or inquire about franchise opportunities.

Taylor Made Cosmetics 60 N. 4th St., Easton 484.548.0367 taylormadepolish.com

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Vanessa Ungvarsky, owner of Taylor Made Cosmetics

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Learn to Live Without Limitation Empower Nutrition & Wellness is ready to take clients to the level they deserve, and now is always the right time.

“Our mission is to make a positive impact on our clients’ lives and for the communities we serve by offering a whole-person-centered approach to health and lifestyle management, and enhance access to quality care,” says owner Andrea Barnes, MSCN, RD, LDN, FAND. “We want to empower others to create the highest quality of life and discover the best version of themselves.”

Based in Emmaus, but serving the greater Lehigh Valley and beyond, the Empower team’s focus is wellness management, disordered eating and sports nutrition—all with a personalized touch and empathetic care, utilizing behavioral interventions, intuitive eating techniques and mindfulness approaches.

Many struggle with undetected disordered eating behaviors and may also experience significant emotional and mental stress associated with a diet mentality. Anyone can reject limiting beliefs that the decision to change starts with a negative body image, and shift their perception to

realize that implementing healthy changes is for the love and acceptance of their body.

In addition to Barnes, Empower consists of two additional dietitians—Sarah Mann, RD, CSG, LDN, and sports dietitian Alexa Leomporra, MS, RD, LDN—as well as personal trainer Rachel Herring, yoga instructor and reiki master Malissa Grimsley and therapeutic photographer Alyssa Andrew.

Each guides clients on a personal journey to a wellnourished life and how to “live without limitation.”

They emphasize three keys to wellness: developing self-awareness, building self-confidence and incorporating self-care.

“We’ll help you map out a vision for overall wellness, with gradual adjustments in your daily routine, help you focus on understanding your body’s cues and rediscover joy with eating and movement. It’s a whole-body positive experience,” said Barnes.

For the serious athlete or at-home self-trainer, Empower believes in practices that promote lifelong health. “We help you identify the root of your nutritional challenges, ensure ongoing support, accountability and motivation to improve

your overall fitness and performance,” says Leomporra. Furthermore, “Physical activity is meant to be a form of self-care. We’re here to show you the proper way to move your body to best achieve and maintain your goals,” says Herring.

Is travelling an issue? The commute too much for rush-hour frustrations? Through their HIPAAcompliant video platform, virtual coaching is available, and local health insurance plans are accepted to cover visits.

Clients use the new mindset as leverage to propel forward with the strength, positivity and motivation to enhance the journey, promote self-discovery and create the mind, body and soul connection that will last a lifetime.

Empower Nutrition & Wellness 187–191 Main St. Suite 300, Emmaus 610.421.4849 liveempowered365.com

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PROFILES : WOMEN WHO MOVE THE VALLEY

Photography by Alyssa Andrew

Andrea Barnes, left, and the Empower Nutrition & Wellness team, left to right, top to bottom: Sarah Mann, Alexa Leomporra, Rachel Herring, Malissa Grimsley and Alyssa Andrew.

PROFILES : WOMEN WHO MOVE THE VALLEY

SPECIAL ADVERTISING SECTION

A Humanity-Centered Legal Experience Linda Shay Gardner is a family law attorney in Bethlehem.

Gardner Law Office is a boutique firm offering clients representation with divorce, custody, support, grandparent rights, adoption and related matters.

Linda carved a niche in child abduction cases both domestic and international. During her 25-year career, she routinely works to return children under the Hague Convention on Child Abduction. Linda has worked or advised on approximately 400 family abduction cases and also speaks in various forums on the prevention of child abduction.

Most recently, Linda was nominated as a candidate for the Woman of the Year - Leukemia Lymphoma Society - Lehigh Valley Chapter, raising $50K with her volunteer team. Her team raised funds virtually due to covid-19.

Gardner Law Office provides compassionate representation for every client, meeting each individual where they are in their current situation. The firm strives to stand strong for empathy and humanizing the legal process, giving each individual the opportunity to understand their situation and fight for what is right for each client.

Gardner Law Office 740 Main St., Bethlehem 610.866.9529 gardnerlawyers.com Attorney Linda Shay Gardner

A Business Insurance Advocate Tiffany Vrabel, vice president and risk management adviser, has been a valued teammate of Brown & Brown of Lehigh Valley since joining the firm in 2009. What sets Tiffany apart from being a time-honored “insurance agent” is that she views herself as a dedicated and valuable part of her clients’ organizations. She prides herself on protecting business owners from risks they may have never thought about.

After seeing what an insurance program achieved that she designed for a nonprofit, and what they could do with the substantial savings, Tiffany made it a special focus to advocate and partner with health and human services organizations. She also became well-versed in cyber security risk management after identifying a substantial knowledge gap in the industry. Tiffany employed a program for clients, which is not only insurance coverage, but also includes vulnerability assessments and access to top IT security professionals.

Tiffany regularly speaks at conferences and writes articles on cyber security for the associations that endorse Brown & Brown, as well as the difficult topics affecting those organizations.

Tiffany received her MBA from Moravian College and lives in the Valley with her husband and three children.

Brown & Brown is dedicated to making a positive difference in the lives of its customers by helping to protect what is valued most.

Brown & Brown of Lehigh Valley 3001 Emrick Blvd. Suite 120, Bethlehem 610.974.9490 bbinslv.com

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Tiffany Vrabel, vice president and risk management advisor

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PROFILES : WOMEN WHO MOVE THE VALLEY Photo by Kristen Lopez

Lindsey Titone, owner and stylist of Hello Beautiful Salon & Boutique

Beauty. Knowledge. Experience. Trust.

Lindsey Titone, owner and stylist of Hello Beautiful Salon & Boutique, stayed positive and committed to coming out of quarantine with a rising business.

With a growing staff and a need for parking, the salon moved to a new location in Fogelsville.

Hello Beautiful’s focus is on the customer experience and making everyone feel welcome and pampered in the salon. With rustic décor and an expanded clothing boutique, there is always something to keep clients entertained during

their visit. The boutique offers styles that are a combination of classic, edgy and bohemian so it’s easy for clients to find the missing piece for their closet. Hello Beautiful has added services to their menu to include facials, dermaplaning and body waxing. The team of stylists is experienced in all aspects of hair cutting and coloring. After a thorough consultation, the salon is committed to giving clients the hair they are dreaming of. Book an appointment online through their website.

Hello Beautiful Salon & Boutique 7812 Main St., Fogelsville 610.351.4247 hellobeautifulsb.com

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SPECIAL ADVERTISING SECTION

Honoring Front-Line Heroes and the Nurses Who Lead Them “I just want to hug each and every one of them.”

That’s what Lehigh Valley Health Network Chief Nursing Officer Kim Jordan, DNP, RN, says as she reflects on the heroism of nurses and health care professionals working on the front lines of the covid-19 pandemic. Behind those heroes stands a team of nurse leaders who support the largest segment of LVHN’s workforce.

Jordan has served at the helm of patient care services since 2016 when she became chief nurse.

This year, she’s navigating her team through a pandemic and preparing for the organization’s fifth American Nurses Credentialing Center (ANCC) Magnet® Recognition program redesignation all while honoring the essence of what it means to be a nurse.

Nurse leaders today build on the foundations for standards of care established by Florence Nightingale in the mid-1800s.

The World Health Organization declared 2020 the International Year of the Nurse and Midwife to elevate the role of nurses and nurse midwives and to honor the 200th anniversary of Florence Nightingale’s birth. Nightingale was a trailblazer and role model, and nurse leaders today build on the foundation for standards of care she established in the mid-1800s.

Jodi Koch, MBA, RN, and Karen Vadyak, DNP, RN, dedicate themselves to daily operations at Lehigh Valley Hospital (LVH)–Cedar Crest and Lehigh Valley Reilly Children’s Hospital. Koch and Vadyak guide and oversee operational and clinical activities, and assure safe and efficient qualitydriven outcomes. Koch leads nursing operations at LVH–Cedar Crest, the network’s flagship campus that serves as the hub for many specialty services for the health network. Vadyak leads patient care services for the community’s only children’s hospital providing more than 30 specialty services just for kids.

Magnet recognition demonstrates that LVHN supports professional nurses to be their best. At LVHN, nurses are leaders who are empowered to grow in their profession and help shape the future of patient care while providing compassionate,

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evidence-based care. LVHN nurses have the opportunity to pursue a career in more than 15 specialties and also have the chance to serve in non-bedside roles.

Carolyn Davidson, PhD, RN, serves as Vice President of Patient Care Services and Chief Nursing Quality and Patient Safety Officer for LVHN. Davidson assures standards of care are maintained for all clinical and support areas, leading teams in the evaluation of current literature and national guidelines.

Davidson leads the evidence-based nursing practice efforts for the health network. Nurses are engaged in research and are encouraged to bring the latest practice to their units. Davidson mentors facilitators for LVHN’s Nurse Residency Program, the program in Pennsylvania to receive “Accreditation with Distinction” from the ANCC. Accreditation means the program is among the best in the nation at preparing graduate nurses for a successful and rewarding career in nursing.

Jan Wilson, DNP, RN, is Vice President of Patient Care Services and Chief Nursing Information Officer for LVHN. She participates in a triad leadership relationship with the Chief Information Officer and Chief Medical Information Officer. In this role, she provides clinical and strategic informatics leadership for inpatient and ambulatory providers.

She facilitates the integration of technology into practice with the goal of improving patient safety and quality and creating a positive colleague experience. Wilson and her team of clinical informaticists are experts in both nursing and information technology who work to connect patients and providers in innovative ways.

Nurses (heroes) practice in many settings across LVHN. Everywhere one turns, there’s a nurse. And everywhere there’s a nurse, one finds a nurse leader dedicated to advancing nursing practice every day.

Lehigh Valley Health Network 888.402.LVHN lvhn.org

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PROFILES : WOMEN WHO MOVE THE VALLEY

Left to right: Karen Vadyak, Jodi Koch, Kim Jordan, Carolyn Davidson, Jan Wilson

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A Client-Focused Tattoo Experience

Amaryllis Tattoo Artistry & Design 3655 William Penn Hwy., Palmer Twp. 610.393.7949 amaryllistattoo.com

Photo by Joanna Williams

Karin Vangeli and her husband, Chris, are the owners of Amaryllis Tattoo in Palmer Township. Amaryllis stands out as an exceptionally friendly, honest and client-focused tattooing experience in a professional and welcoming environment. They take special pride in their passion for their community. Karin has been a BIP of Palmer board member since 2013 and served as president of the organization for a two-year term. In 2018, she was appointed as a Palmer Township Planning Commission member and now serves as the first woman to ever hold the vice chair position. Karin attended the Lehigh Valley Planning Commission’s Government Academy and became the first person in the township to become a Certified Community Planner. Currently, Karin and Chris, along with their Amaryllis artists Jason and Kim, are working on their comeback from covid-19. Speaking about having been shut down for over three months, Karin says, “Nothing in life prepared us for this. It was by far the single most difficult time of our lives both professionally and personally. If it weren’t for our Amaryllis community we would not have made it nor would we have been able to make a comeback. We owe every blessing to them.”

Karin Vangeli, co-owner of Amaryllis Tattoo Artistry & Design

Hands-On Care for Amazing Hair

Branch Salon 5930 Hamilton Blvd.

Suite 5, Allentown 484.515.6420 branchsalon.com

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Photo by Andrew Tomasino

Heard of them? Branch Salon is the only place to go for hair extensions in the Lehigh Valley!

Lizz Praedin and Nicole Chetcuti are taking over the Valley, and for good reason—the owners of Branch Salon discovered the meaning behind what they do and how much impact they are able to make through hair. This is what sets them apart.

“It is truly about more,” Lizz and Nicole explain. “It’s about what great hair can bring out in a woman’s feelings about herself.”

They themselves have found their strength and power through what they do at Branch Salon, and they believe that every woman deserves to find her inner strength and believe in herself.

It’s incredible how great hair can change a woman’s manner, helping her to walk taller, be more confident and find the beauty she already had in herself.

For those ready for this experience, visit the salon’s website and fill out an online application—this helps Lizz and Nicole cater their services to each individual client.

It’s time for every woman to step into the strength she always knew she had!

Lizz Praedin and Nicole Chetcuti, co-owners of Branch Salon

SPECIAL ADVERTISING SECTION

PROFILES : WOMEN WHO MOVE THE VALLEY

Left: Renovations are already in progress to Main Street Financial Partners’ new Coopersburg location. Right: Elizabeth M. Snyder, president and founder.

One-Stop Shopping for Outstanding Brokerage Under the leadership of president and founder Elizabeth M. Snyder, Main Street Financial Partners, LLC, has become a diversified, successful brokerage specializing in senior insurance and retirement opportunities.

Experts in Medicare, Medicaid and longterm care, Main Street has developed a niche as a senior retirement brokerage. They are, in fact, one of the country’s top agencies, selling all supplemental insurance policies to seniors, as well as long-term care products designed to protect their wealth in retirement.

What makes Main Street different is an understanding not only of how to grow a client’s wealth, but of what exactly is required to sustain it— to understand what is needed for health care costs for today and for as long as they live. By choosing a Medicare Supplement plan wisely, clients can purchase a government plan designed to protect their financial savings not only for today, but for a lifetime. These plans allow clients to wake up each morning knowing exactly what their out-of-pocket costs will be for as long as they live.

Two of the most daunting and scary questions about retirement are: “Will I have enough income to last as long as I live? Might I have a life-changing medical event like cancer or a stroke that wipes out my savings?” Most people avoid asking them out of fear of being overwhelmed, or worse—finding out they are unprepared. Main Street meets with clients to strategically plan for their future and their loved ones’ future. Whether 30 years old or 65-plus, they know what it takes to plan, protect and grow for retirement!

Main Street was founded in 2009 by Elizabeth after the 2008 stock market crash and the start of the great recession; it has grown so fast that they recently purchased a 14,000-square-foot facility in Coopersburg to accommodate their growth. Now under construction, the state-of-the-art building will be completed by 2021 and feature 60-plus auditorium seating, allowing Main Street to offer daily educational seminars on Medicare, longterm care and financial retirement strategies. The new facility will feature space for the different departments that encompass a full real estate

brokerage, including mortgage and title, Medicare, long-term care, commercial insurance, personal auto/homeowners insurance, life insurance and, last but not least, coverage for all group and individual health insurance needs. One-stop shopping for an outstanding brokerage where they know their clients and their needs, and how best to navigate those needs, from just starting out, to a whole and enriched retirement.

Thanks are due to the Lehigh Valley for all the support and growth over this fantastic 10th year anniversary at Main Street Financial.

Main Street Financial Partners 230 E. Landis St., Coopersburg 1.800.862.1401 mainstreetfinancialpartners.com

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SPECIAL ADVERTISING SECTION

Comprehensive Wealth Management Julie Knight, CFP®, CLTC®, CDFA®, has always been good with money and she’s passionate and energetic about financial planning. After finishing her MBA in Australia and living abroad for seven years, the Lehigh Valley native moved home, and at Janney Montgomery Scott, LLC, she’s found her perfect career. “I’m the poster child for preparedness and have goal-setting in my DNA,” she says.

Knight’s focus is on comprehensive financial planning for families with a multigenerational impact. Her disciplined planning process incorporates investment management, retirement and social security planning, wealth transfer and legacy planning, estate planning advice, and long-term care and life insurance planning.

Establishing a trusting relationship is key to Knight’s ability to customize advice that suits her clients’ unique goals and circumstances. She does this with listening, patience and a genuine concern for their well-being. “I can help people with a really complicated subject and have a long-lasting positive impact on their longevity and legacy,” she says. “I aim to deliver results that make every client a raving fan.”

Photo by Andrew Tomasino

Janney Montgomery Scott, LLC 1390 Ridgeview Dr. Suite 101, Allentown 610.674.6981 julieknight-janney.com Member: NYSE, FINRA, SIPC

Julie Knight, CFP®, CLTC®, CDFA®

Community Over Competition Ashley Thomas was behind the chair in the industry for 11 years and had so much passion for being a hairstylist. She says: “When I opened Six Ten Hair Studio I had no idea that I was going to find another huge passion of mine, which is running and growing a successful business.” She opened the business in 2019 with zero debt and made it through the covid-19 closure the same way.

Ashley thrives on numbers and marketing. “We have a ‘community over competition’ approach,” she says, “which is super important to me in this industry since it can be extremely competitive. We are staffed with 11 hardworking, driven young women and it’s important to showcase the way ‘we’ are not ‘I’, not only building their skill but building their confidence behind the chair so they can have thriving, long careers.” Ashley works extremely hard to build her staff up and show them all the great things they can be in the industry, she leads by example and promotes teamwork and positive vibes.

Six Ten Hair Studio 102 S. Broadway, Wind Gap 610.881.4018 sixtenhairstudio.com Ashley Thomas, owner of Six Ten Hair Studio

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PROFILES : WOMEN WHO MOVE THE VALLEY

Wendy Stehly-Levins, owner of Aunt Wendy’s Kiffles

Rolling Up a Delicious Family Tradition From the outside, the building housing Aunt Wendy’s Kiffles hardly looks like a commercial enterprise. Located on the site of an original 1920 general store, the yellow-sided building looks more like home than the site of a hugely popular Pennsylvania Dutch specialty. Once inside, the theme continues as one is not met by machinery or I Love Lucy-style production lines. Instead, visitors will see the employees rolling and filling each and every kiffle by hand.

The owner, Wendy Stehly-Levins, prefers the homemade style. She began her bakery career over 20 years ago in Nazareth when she decided to purchase a full-service bakery. Her dream was to be able to run her own business while actively raising her two young children. With almost no practical bakery experience, Wendy rolled up her sleeves and made a successful living making pies, cake rolls, pasties and homemade pot pies.

One day, fate rolled Wendy a lucky break when a representative of a major upscale grocery chain sampled some of her family’s generations-old kiffle

recipe. Soon, Wendy and her crew became so busy with the little Hungarian pastry that she turned her full-service bakery’s day-to-day operations over to another family member and concentrated on what was to become the wholesale empire, Aunt Wendy’s Kiffles.

A native of Salisbury Township in Allentown, Wendy is a local favorite at events such as the Lehigh Valley Food & Wine Festival. She can be seen throughout the year giving out product samples at the various locations that carry the Aunt Wendy’s Kiffles brand. During the busy holiday seasons, Wendy can be seen working side-by-side with her crew to meet the ever-growing demand for her delicious pastries. She is like her comfortable building, rooted in old school values and hard work.

Recently married, Wendy splits her time between the Bushkill Township location and her new home with her husband. She has a son who currently resides in New York. Her daughter continues to help her mother with the family’s business.

Visitors are always welcome during regular business hours at the retail and production facility in Nazareth. Beautifully decorated holiday and special occasion trays and party favors can be preordered and matched to any event. Wendy also offers fundraising options for church, school or other charity events.

Aunt Wendy’s Kiffles 354 W. Moorestown Rd., Nazareth 484.892.0146 auntwendyskiffle.com

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PROFILES : WOMEN WHO MOVE THE VALLEY

SPECIAL ADVERTISING SECTION

A Local Brewery That Gives Back

McCall Collective Brewing Company 102 E. Susquehanna St., Allentown 610.653.1530 mccallcollectivebrewing.com

Photo by Madison Mack

Kaitlin McCall is proud to stand out as a female brewery owner in the Lehigh Valley. Her brewery, McCall Collective Brewing Company, is a family-operated dream come true of bringing great beers, a homey and welcoming atmosphere and delicious food to life in the Valley. The dream started back in college when Kaitlin started learning about and serving craft beer at a local restaurant. Then Kaitlin met her husband, Chris, and the two of them dreamed of owning their own business. Lastly, Chris’s brother, Matt, became a head brewer at a brewery in Brooklyn, New York, and the rest is history.

Kaitlin uses her management, marketing and non-profit campaigning work experience to not only deliver a great brewery experience, but to also focus on how the brewery can give back to the community. The first beer they brewed raised over $7,500 when 100 percent of the proceeds went to three different charitable organizations affected by covid-19, and that is just the beginning of how the brewery will give back.

Kaitlin invites all beer enthusiasts, casual beer drinkers and those looking for great local wine and spirits to stop in and join her for a drink and bite to eat.

Kaitlin McCall, owner of McCall Collective Brewing Company

Embracing the Journey, Together

Pediatric Cancer Foundation of the Lehigh Valley 2132 S. 12 th St. Suite 401, Allentown 484.221.9294 pcflv.org

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Photos by Elaine Zelker

The Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) is a caring nonprofit dedicated to providing free programs and services to local pediatric cancer patients and their families. The all-female staff works hard to give financial, emotional and social support to over 300 local pediatric cancer families. Their depth of commitment to “Embracing the Journey, Together” with local cancer kids and families is amazing. Both Michelle and Tracy are cancer moms themselves, making their jobs very personal to them. Kris and Rhonda are fiercely passionate about PCFLV’s mission, too. This year has been difficult and different in terms of holding events and fundraisers, but the PCFLV team is doing its best to adapt and continue to provide as much support as possible to their families.

From March through June, PCFLV distributed over $10,000 in grocery store gift cards and over 100 prepared meals. In 2020 so far, 19 Lehigh Valley kids have been diagnosed with cancer, and five kids have relapsed. Also, in 2020, one local child passed away from cancer. Call the women of PCFLV today to learn how to have a direct impact on the lives of these cancer kids.

Clockwise from top left: Michelle Zenie, Executive Director; Tracy Stauffer, Marketing & Community Relations Coordinator; Kris Buss, Program Coordinator; Rhonda Johnson, Administrative Assistant

SPECIAL ADVERTISING SECTION

PROFILES : WOMEN WHO MOVE THE VALLEY

Helping People, Changing the World Cheryl Bartholomew, president and CEO of GOLD Credit Union, is a woman of bold beliefs. She believes in the power of people helping people and that personal financial freedom can change the world. She believes her position isn’t just a job—it’s a way to make a difference in people’s lives.

As a credit union, GOLD’s relationship with its members is different than the typical bank-customer relationship. Banks focus on making a profit; GOLD, however, concentrates on delivering an excellent experience through personalized banking. GOLD’s mission is to empower individuals to achieve their definition of personal success. Every single employee at GOLD is working towards that mission, showing up with heart to provide service, education and innovation.

Cheryl’s beliefs have driven her to create a culture that inspires a team of 35-plus employees to make GOLD effective in their mission. With a staff that is 71 percent female, including an entirely female C-suite, Cheryl creates opportunity for women in the workforce and a more diverse group of voices within the organization.

More than anything, Cheryl believes in the endless possibility for people to take charge of their financial futures, changing their lives and rippling out into the communities they call home.

GOLD Credit Union 4703 Hamilton Blvd., Allentown 484.223.4200 goldcu.org Cheryl Bartholomew, President & CEO

For the Best Results, a Dedicated Approach Physicians Weight Control is a family-owned and -operated medical practice that has been helping people lose weight for over 32 years. In early 2016, Marissa Duignam joined Physicians Weight Control and immediately became a vital part of the team. With over a decade of experience as a medical esthetician, Marissa is Physicians Weight Control’s lead senior certified laser technician for their revolutionary inch-loss treatment: Strawberry Laser Lipo. But Marissa is much more than just a technician.

The dedication and care that Marissa shows clients looking to lose weight and inches is unparalleled. Her devotion to her craft comes from her own lifestyle of clean eating, exercise and overall commitment to her health, which is what ultimately drew her to Strawberry Laser Lipo. Strawberry Laser Lipo is the only FDA approved, physician backed, advanced inch-loss technology that directly targets the adipocyte fat cell. This revolutionary treatment uses the body’s natural metabolic process of releasing fat and accelerates it. Clients are able to maximize the release of fat in specific areas naturally—without any trauma.

No anesthesia, no bruising, no surgery, no downtime and no pain.

With Marissa’s knowledgeable, encouraging and hands-on approach, she takes it upon herself to inform and coach each client to attain the best laser lipo results possible. She makes it her personal mission to help maintain those results and ultimately promote an overall healthier lifestyle. She is now offering free consultations and 50 percent off all initial treatments at PWC’s Allentown office.

Physicians Weight Control 5018 Medical Center Cir. Suite 230 Allentown 610.398.3500 pwconline.com Marissa Duignam, lead senior certified laser technician

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PROFILES : WOMEN WHO MOVE THE VALLEY

SPECIAL ADVERTISING SECTION

“Stay positive. Better days are on their way.”

The challenge of the last few months have forced the world to live life in a totally different capacity than ever before. Owner of a nursery, greenhouse and flower shop, Monica Yurconic-Groff has been at the center of her world trying to figure out how to navigate each day at home and at work. “When the pandemic hit, I sat and cried... I didn’t know how we were going to move forward in our busiest time of the year,” she says. Monica let herself feel what she was feeling and decided to take action. The key to her world was one word: positivity. As an essential business, Monica and her husband worked diligently to provide the community with plants to grow their own gardens. “Never has the concept of self-sustainability been valued by so many at one time, so it was our goal to grow and provide as many plants and vegetables as we could for our customers.”

With CDC guidelines in place, Monica and her staff are slowly getting back to some normalcy. Both locations are open and providing the Lehigh Valley with healthy plants, beautiful flower arrangements and unique gifts like never before.

Customers who call Ross Plants & Flowers have definitely felt positive vibes.

Now more than ever, positivity is the key to success. It has allowed Monica to clearly see that better days are on their way!

Ross Plants & Flowers 2704 Rte. 309, Orefield 610.395.5193 7525 Tilghman St. Suite 103, Allentown 610.391.1999 rossplantsandflowers.com Monica Yurconic-Groff, owner of Ross Plants & Flowers

Nothing is Too Small to Be Well-Designed

SCF Architecture, LLC 3606 Rte. 378 Suite C/D/E Black River Plaza, Bethlehem 610.297.0140 scf-arch.com

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Photo by Lexi Brown Photography

Nothing is too small to be well-designed. This motto has led Samantha Ciotti Falcone and her team at SCF Architecture, LLC, to work on some of the most interesting projects. They range from front porch face-lifts, to an escape room design, to residential projects of every shape and size, including additions, master bedroom suites, basement designs, custom man-cave garages, pool houses and lake cabins. SCFA also expertly handles commercial projects such as restaurant and retail work, including branch designs for Univest, restaurant rehabs, several booths at the Trolley Barn Public Market in Quakertown and assisting with the Archibald Johnston Mansion renovation project. SCFA celebrates its fifth anniversary this year, and 2020 has been an exciting but challenging year for everyone.

Sam believes strongly in giving back to her community and encourages participation in charity work with her staff. On the drawing board is an addition to the Camelot for Children building to improve their space for children with special needs. Her team has helped with Habitat for Humanity projects and participated in their She Nailed It! nail hammering competitions. She is also helping to lead the “advanced camper” shed construction project for the Let’s Build Construction Camp for Girls, and enjoys mentoring students interested in the architecture field.

Let Sam and her talented team assist with that next architectural project to design new ways to use residential or commercial space.

Samantha Ciotti Falcone, AIA, LEED AP (front left) and the SCFA team, Devyn Sinko, Melissa Rutledge and Tracy Tsamoutalidis

SPECIAL ADVERTISING SECTION

Having worked in finance for more than 30 years, Mary Evans understands that financial planning is much more complex than managing numbers.

It’s about being there at every step to guide clients along life’s journey. In the initial client meetings, she relies on a conversation with both spouses before beginning the process of developing a customized family plan. Wives have traditionally been omitted from the planning stages of wealth health, but Mary is changing that dynamic.

Her next step is to listen carefully, and learn.

Mary uses a personalized approach enabling clients to explain their lifestyles, needs and wishes.

This knowledge then becomes the basis for the clients’ financial plan. Her clients’ participation in designing their financial future creates a level of understanding and confidence that allows them to concentrate on other aspects of their lives.

Mary has been named Best-in-State Wealth Advisor for 2020 by Forbes. She leads a unified team, sharing experience and knowledge, and providing the highest level of service. The entire team places accountability above all else, and goes above and beyond.

Evans Wealth Strategies 1134 Pennsylvania Ave., Emmaus 610.421.8664 evanswealthstrategies.com

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services are offered through Raymond James Financial Services Advisors, Inc. Evans Wealth Strategies is not a registered broker/dealer and is independent of Raymond James Financial Services.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP ®, CERTIFIED FINANCIAL PLANNER ™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years of experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 32,000 nominations, more than 4,000 advisors received the award.

This ranking is not indicative of advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://www.forbes.com/best-in-state-wealth-advisors for more info.

Mary Evans, CFP®, CDFA®

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PROFILES : WOMEN WHO MOVE THE VALLEY

Managing Wealth With an Eye Towards the Future

PROFILES : WOMEN WHO MOVE THE VALLEY

SPECIAL ADVERTISING SECTION

Peace, Love, Joy and Great Jewelry Susan Bella Linski is a jewelry designer and owner of Susan Bella Jewelry, LLC, the Lehigh Valley’s best full-service jewelry store that clients call “The Happy Place.” Her expertise is custom design, particularly redesigning heirloom pieces, a process she finds very rewarding.

Susan is all about peace, love, joy and great jewelry. She is genuine, honest, dedicated, passionate, caring, creative, an animal lover and a hard worker. Susan is both fun-loving and success-driven, says what is on her mind and loves her husband, family and friends beyond words. She is a Scorpio through and through, doesn’t tolerate any type of hate (#onelove) and has immeasurable gratitude for all the blessings and amazing people in her life that support her effort of bringing joy to others!

Her own line of jewelry, Bella Mani®, is inspired by antiquarian clock hands, and she will be adding another collection soon. Despite a discerning eye for selecting jewelry to sell in her shop, she is also working on additional one-of-a-kind pieces to sell.

Catch her (and hubby Dan’s) live Happy Hour Facebook events where she has fun interacting with viewers by featuring several pieces of jewelry up close and personal, giving tips and sipping on cocktails.

Susan also contributes to various Lehigh Valley fundraisers and charitable organizations, with her primary focus being pediatrics, the LGBTQ community and animal rescues.

Photo by Karlo Gesner

Susan Bella Jewelry 1746 W. Allen St., Allentown 610.434.8001 susanbellajewelry.com Susan Bella Linski, jewelry designer and owner of Susan Bella Jewelry, LLC

Dedicated to a Natural Way of Healing Christine Werley, LMT, is dedicated to the practice of massage therapy and the healing arts in a professional setting. The focus of her treatments is to allow patients to tune in to their bodies and become active participants in pain management and other health issues at hand. Her philosophy is that everyone possesses a pearl of innate healing wisdom and the patient and therapist can work as a team to bring the body-mind into balance.

There are many paths to wellness and Christine offers a unique variety of services to help patients along the way. She can provide guidance and positive support for particular needs, whether the patient is looking to improve overall wellness, or just searching for alternative and complementary healing support for a particular issue.

An initial consultation involves a review of a patient’s medical history, lifestyle, diet, stress relief mechanisms and exercise habits as well as wellness goals. This allows her to create short- and longterm holistic goals that are both manageable and achievable for the patient and that may include holistic nutrition support, herbal medicine, aromatherapy, exercise plans and other complementary and alternative therapies. She works with an open and compassionate heart.

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Photo by Peter Gourniak

Advanced Massage Therapy 1011 Brookside Rd. Suite 120, Allentown 484.347.2961 advancedmassagetherapylv.com

Christine Werley, LMT

SPECIAL ADVERTISING SECTION

PROFILES : WOMEN WHO MOVE THE VALLEY

Investing in Families Kathryn M. Brown, CFP®, ChFC®, is a collaborative partner in her clients’ financial lives, leading a firm that is changing the way financial advice is delivered in the Lehigh Valley.

As co-founder and principal of Morton Brown Family Wealth, she takes a holistic approach to financial planning, building relationships with families looking to be intentional with their wealth. Katie’s experience, vision and values place her at the forefront of this movement. With 17 years of advisory experience, Katie remains outspoken about the importance of a comprehensive fiduciary approach to wealth management. As a Certified Financial Planner™, she maintains credentials to guide multigenerational families through portfolio management and financial planning for retirement, income, estate and succession, insurance, education and philanthropy.

In addition to serving as a community leader, Katie is helping women foster a healthy relationship with finances through her “Coffee with Katie” series. This initiative was born from a desire to change the conversation and make the topic of finance more inviting and palatable for women. She hosts gatherings and provides video content that speaks to the emotional triggers of personal finance and the fact that investing does not have to be intimidating.

Photo by Peter Gourniak

Morton Brown Family Wealth 600 W. Hamilton St. Suite 300, Allentown 610.709.5072 mortonbrownfw.com Kathyrn M. Brown, CFP®, ChFC®

Individual Attention, Strong Local Roots Alexis Oakley is a consistent top-producing agent for Weichert, Realtors, and is licensed in both Pennsylvania and New Jersey. She has a long-standing professional background in sales and management and much of her success is based almost exclusively on positive referrals. Having spent the majority of her life growing up in the Lehigh Valley, she is able to offer her clients in-depth community and market knowledge.

After a cancer diagnosis years ago, and being competitive by nature, she wanted to accomplish two things: become a Realtor® and learn to play golf.

Although her golf game is still a work in progress, she quickly found her passion for real estate, and easily connects with people. From taking the time to educate and guide a first-time home buyer, to assisting the most discerning buyer, she listens and genuinely cares about the goals of her clients.

For sellers, she uses an individualized approach, incorporating the myWeichert cutting-edge technology platform, and takes very seriously her job of protecting one of the largest investments a seller has made.

With a dedication to excellence, strong roots in the Lehigh Valley and her commitment to success, Alexis will be sure to help meet every real estate need.

Weichert, Realtors 3010 William Penn Hwy., Easton Office: 610.252.6666 Cell: 610.428.2952 alexis-oakley.weichert.com alexisoakleyrealtor.com Alexis Oakley, licensed Realtor®

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Be Uniquely Beautiful

Elizabeth Anthony’s Salon 1727 Liberty St., Allentown 610.437.8400 elizabethanthonys.com

Love in Life Photography

Elizabeth Strong is a master stylist and colorist, salon owner and New York City runway stylist. She has a passion for all things hair, makeup and fashion!

In her salon, Elizabeth Anthony’s, she specializes in color, highlighting, bridal and formal events. Elizabeth Anthony’s Salon, a Paul Mitchell Focus Salon, is a multicultural salon that has offered a wide range of hair and makeup services here in the Valley for over 17 years. When Elizabeth isn’t styling in her salon, she can be found backstage as a stylist and beauty director for some of the biggest shows in New York City, including Project Runway, and in such venues as the Brooklyn Museum and Madison Square Garden.

Her beauty philosophy is simple and emphatic: “Be your own kind of beautiful!

Each of us is made so uniquely beautiful!

Never be afraid to let that beauty shine!”

The Lehigh Valley’s Best

Photo by Malcolm Mims/ThePhotoDropOut

PROFILES : WOMEN WHO MOVE THE VALLEY

SPECIAL ADVERTISING SECTION

Chelsea Cornelius and Catrian “Cat” Huynh are known as the owners and operators of Skinterest Skin Care Boutique, located at the Simon Silk Mill in Easton. “Our mission is to educate our clients, to give them incredible services and to build strong relationships with these people,” Cat says. Cat and Chelsea both pride themselves on their vast knowledge in the esthetics field and their clients would absolutely agree. Chelsea says, “Our work reflects in our clients who leave proud and comfortable to be in their own skin.” Six years, and six awards later, both are excited to see their business’s continued success.

Skinterest Skin Care Boutique 1262 Simon Blvd. B102, Easton 610.258.1702 skinterestskincare.com

Stories of Strength and Gratitude Each day, ASR Media Productions Vice President of Production and Operations, Katie Santana, skillfully and adeptly manages her team, the majority of whom are women.

From the outset of the global pandemic, Katie was instrumental in sharing good news from around the region in real time. In the wake of stay-at-home orders, a rapidly changing news cycle and increasingly active social media channels, Katie quickly pivoted her PEAK TV production team from creating pre-taped episodes not set to air on WFMZ-Channel 69 until summer to making a digital series fittingly called The PEAK TV - Virtual in the Valley.

Under her guidance, timely, heartfelt stories of strength and gratitude were quickly made using online interviews and performances paired with footage filmed at home and what could be captured outside through safe, social distancing. The mission of the popular lifestyle program remained the same—inspirational stories that help viewers be their best selves—and digital engagement and connection with the content soared to new heights.

ASR Media quickly discovered that during stressful times, their audience relished the opportunity to escape with some positivity. Katie brilliantly used innovation and creativity to keep her staff employed, fulfill The PEAK TV’s mission and craft new opportunities to go in-depth with meaningful stories that mattered during the crisis.

To view The PEAK TV – Virtual in the Valley episodes and additional show content, visit thepeaktv.com.

ASR Media Productions 410 Main St., Hellertown 908.216.6100 asrmediaproductions.com

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Katie Santana, Vice President of Production and Operations

I N TR O D U C E S

M O NTH

P R E S E NTE D BY:

AU GUST 3 - 31 Lean into your strength as a self-identified woman with our month-long series of digital content ranging from wellness and nutrition to beauty and legal well-being weekly throughout the month of August.

FEAT FE AT UR I N G:

TO B E N E F IT:

Shop special deals from G. Grey and Hello Beautiful Salon & Boutique Watch exclusive interviews from our 2020 Women of Strength Participate in donation days to support The Perfect Fit for Working Women

S P O N S O R E D BY:

L E H I G H V A L L E Y S T Y L E . C O M / W O M E N O F S T R E N GT H A Ciocca Dealership

5 THINGS

5 Tacos

BY DAISY WILLIS | PHOTO BY MARCO CALDERON

TO TRY

Tacos Y Tequila offers eight varieties of street tacos— seven of which are availible for only $2 every Taco Tuesday!

Satisfying street food with any number of tasty toppings, tacos are universally beloved, and not just on Tuesdays. These Valley varieties show how versatile these handfuls of heaven can be.

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1. PIBIL

Tacos Y Tequila

530 Hamilton St., Allentown | 610.351.8226 20 Kunkle Dr., Easton | 610.438.4554 | tacosytequilaeaston.com

Sustenance is needed to sustain the tasting of incredible tequilas sourced straight from Mexico. The marinated pork in Tacos Y Tequila’s Pibil taco is wrapped in banana leaves and slow-roasted with 11-plus spices for eight hours, so juicy and tender it doesn’t need salsa. The authentic spices and cooking process make this a traditional taco you need to try.

2. LOS CABOS Torre

2960 Center Valley Pkwy., Center Valley 610.841.9399 | torrerestaurant.com

The fish taco at Torre in Center Valley’s Promenade Shops is known as “Los Cabos” after the region in Baja California, Mexico where the scrumptious species of fish from the Gulf and the Pacific abounds. Mahi-mahi is dredged in seasoned blue-corn masa flour and flash fried, served on white corn tortillas with a flavorful cabbage slaw, drizzled with chipotle crema and finished with chopped cilantro.

3. VEGETARIANA

Mesa Modern Mexican

42 S. 3rd St., Easton | 610.829.2101 | mesamexican.com

Pairing beautifully with Mesa Modern Mexican’s punch-packing margaritas, the Vegetariana taco is bursting with flavor, balancing savory black beans with sweetness from plantains and corn salsita, topped with avocado and a tomatillo sauce. Vegetarians have everything they could ask for, and others have the option of adding pork or chicken.

A Beauty Destination with a Reputation for

EXCELLENCE A FULL-SERVICE SALON FOR MEN & WOMEN Long Hair Specialists Color // Cutting // Extensions Hair Replacement // Wigs Skincare // Waxing Natural Nail Care Conveniently located off of Route 22 & Airport Road

1980 Catasauqua Rd., Allentown

610.266.1177 RICHARDKROLL.COM

4. CAMARON

Easton Taco & Rotisserie

1054 Northampton St., Easton 610.438.0974 | eastontaco.com

Plump, juicy shrimp take center stage on Easton Taco & Rotisserie’s Camaron tacos.

Accentuated with a crisp red cabbage slaw, they’re spiced up with a yogurt-based cilantro sauce with jalapeño heat—a refreshing and scrumptious combination!

5. GATOR Geakers

E N D OF SE A S ON August 1–30 Up to

80% OFF *

3531 Freemansburg Ave., Bethlehem 5150 Game Preserve Rd., Schnecksville 610.419.4869 | geakers.com

all spring and summer merchandise

Whether at their Bethlehem, Lehigh Valley Zoo or food truck location, Geakers is a taco standby in the area, and offers something a little offbeat: alligator. For the last five years, they’ve teamed up with a farm in Louisiana, and many days this almost familiar flavor outsells more traditional options. Give it a try for yourself with a splash of jerk sauce straight out of Jamaica.

*excludes new arrivals

FOLLOW US ON FACEBOOK FOR MORE DETAILS! PARKING AVAILABLE IN REAR Monday–Wednesday 11 a.m.–4 p.m.

Thursday 11 a.m.–5 p.m. • Friday–Saturday 11 a.m.–4 p.m. • CLOSED SUNDAY

522 NORTH 19TH ST. ALLENTOWN • BOUTIQUETOGO.COM • 610.437.1663 LEHIGHVALLE YST YLE.COM : AUGUST 2020

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BEYOND THE MENU

TEXT & PHOTOGRAPHY BY ALISON CONKLIN

In addition to Bolete, the Chizmars also own Mister Lee’s Noodles and Silvershell Counter + Kitchen at the Easton Public Market

Farmer’s Toast with Chef Lee Chizmar

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Lee and Erin Shea Chizmar worked together at a restaurant in Boston where Erin was the general manager and Lee was the chef. They were friends for a few years, until one night they were talking about the restaurants they had both dreamed of opening someday. “Both of our ideas were similar,” Erin says

with a laugh. “By the end of the conversation we were holding hands without really knowing it—sounds super corny, but it is totally true!”

Their shared dream led them back to Lee’s hometown of Allentown, where he grew up cooking with his family who has always had a strong food tradition.

“My mom is the best cook that I know,” he says with a smile, and Lee and his sister went to The Culinary Institute of America together. His father is in the commercial food service industry and it was, in fact, his father’s suggestion to check out the beautiful stone stagecoach inn that now houses their very sought-after restaurant Bolete.

On days spent at home with their two daughters, Cashin and Colton, and their beloved dogs, Moose and Chanterelle, one will find them gardening, cooking and outdoor-fire making. Both daughters love to bake with their mom, and even Bolete’s pastry chef, Amy, has been sharing recipes with the girls.

Colton loves helping her dad in the kitchen, but in the end, the taste testing is her favorite part. Dinner in the Chizmar house is a joint effort. They love simple food, using great ingredients and utilizing the local farms that we are so lucky to have in the area.

The appreciation and dedication to serving and supporting local farmers is something that is celebrated at Bolete and at the Chizmars’ kitchen table at home.

The recipe the family is sharing here is one of their collective favorites. Mushrooms are always requested by their daughters, and this Farmer’s Toast recipe is creamy, earthy and can be accompanied with a simple salad for a quick delicious meal—or alone as an easy appetizer!

1740 Seidersville Rd., Bethlehem 610.868.6505 | boleterestaurant.com

INGREDIENTS 2–4 Tbsp. butter 2 qts. mushrooms, diced into medium pieces (Primordia mushrooms were used here, but you can use a mix of your favorites) 1 large shallot, minced 2 cloves garlic, minced 1 loaf sourdough bread (or substitute with baguette) 1 Tbsp. sherry vinegar Salt and pepper to taste 1–2 containers of Valley Milkhouse Clover cheese (or any soft, spreadable cheese)

INSTRUCTIONS In a large sauté pan, melt butter (or olive oil). Over medium/high heat, sauté mushrooms until they are soft—if you are using a mix, add the heartier mushrooms

first and then the more delicate after they have cooked for a bit. When the mushrooms are almost all the way done, add the shallot and garlic and sauté until shallot is translucent, making sure not to brown the garlic.

While you are doing this, slice the bread and toast lightly (you can lay on a sheet tray and put in the oven at 350 degrees for about 10 minutes—as everyone’s oven is different and level of toast preferred can vary as well).

Once the mushrooms are almost done (about 15 minutes) add sherry vinegar to the sauté pan to finish them. Salt and pepper to taste.

Tag @lvstylemag and #livelvstyle when you make it at home!

Once the toasts are done, spread with the cheese.

Top with the cooked mushrooms and serve. Lee recommends drizzling with truffle honey if you have it on hand.

LEHIGHVALLE YST YLE.COM : AUGUST 2020

71

INSIDE DISH

BY CARRIE HAVR ANEK | PHOTOGR APHY BY ALISON CONKLIN

The Trapp Door

Gastropub

Curbside Beer, Cuban Sandwiches and Community

Now more than ever, people are gravitating toward their favorite food and drink places and spaces for comfort and a sense of normalcy.

Pan-Seared Duck Breast

Toasted fennel purée, shallot confit, baby beets, fingerlings, pomegranate gastrique, natural jus

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AUGUST 2020 : LEHIGHVALLE YST YLE.COM

Let’s not mince words. It has been a strange, unpredictable, disorienting, challenging time. Actually, there aren’t enough words to adequately express what’s happening. Small businesses are all feeling the pinch; some have rebooted, others may go under altogether. Good restaurants thrive on interactions among and between people.

Since very little of that has been happening in the traditional space known as a restaurant, these businesses are acutely feeling it.

Restaurants and bars serve as what sociologists call “the third place,” the spot we seek out that’s not work or home. Well, these days, you might call them the second place, since many people have been working from home— or at the very least, have been more homebound in ways that they haven’t before. We’ve lost our second and third places and, with them, the rooted tethering that a sense of community can provide.

For The Trapp Door Gastropub, that means, for the last few months, you couldn't sit in their rustic space, including the bar that’s central to the room, meet your friends there (or make new ones) and order some food that’s really easy to eat—the burgers! the pierogis!—but harder to forget.

“We are the kind of place that focuses on the whole experience —we don’t have televisions. We want people to disconnect from everything else and enjoy the company of people around them, the food and the service,” says Jennifer Funk, who runs The Trapp Door with her partner Lee Reinhard.

Funk says they had “only positive support” from customers

when they shifted to a curbside/ pick-up model several months ago.

Everyone’s been so understanding about the unpredictability of doing business during a pandemic, what with food delivery irregularities and expenses shifting seemingly overnight. She’s touched by how much, in general, customers are concerned, and asking questions such as, “Are you guys OK?”(Which really translates into the thinly veiled panic of “Are you going to close?”).

It’s one thing to order some favorites you might be missing, such as The Trapp Door’s beloved Cuban sandwich with smoked pork shoulder and ham, or the pastrami pierogis. Or maybe tapas-style appetizers for dinner is more your simplified speed

LEE REINHARD

right now, with a charcuterie plate to take out for a picnic in the park. If you’re fancy and want to splurge, entrées are available, too, whether it’s the house gnocchi or a gorgeous pan-seared duck breast sitting on a fennel purée with some roasted potatoes. But it’s more than just getting some dinner, or filling a growler from their taps or casks. Placing an order is a testament of faith in a time like this—it directs money back into the community in the most palpable way possible.

Adjustments, of course, have been made. The Trapp Door’s menu has been a bit simplified given the constraints—gone are the bivalves, for example (mussels and clams; they’re just too risky in a number of ways). There are fewer soup and salad options, but they still appear on the menu.

Don’t worry, though; the kitchen isn’t cutting any corners. The

JENNIFER FUNK

TAYLOR KOESTER

Charcuterie Board

Meats and cheeses paired with house sauces and crostini

ketchup is still homemade.

The pork shoulder is still cooked sous vide, the trout is still house smoked. They still serve something called flame raisins on their charcuterie board.

(They’re not on fire—they’re just oversized and super sweet!)

It’s definitely not the same experience as dining in and having a beer with friends, but it does evoke it. And that’s partly what fans of the restaurant are craving right now by ordering curbside. It’s some semblance of normal.

The rest of what customers are especially missing? That human connection, Funk says.

That’s why The Trapp Door provides people with the option to either come inside to pick up the order, or grab their order curbside.

If you come in, masked and ready, for a fleeting moment there’s a sense of normalcy as you take in a familiar space where perhaps you’ve spent time at the bar, talking to others, the bartenders, and so forth. Instead, this time it’s quiet, and you’re chatting with Funk. And the tables are all pushed to the sides. It’s not the same, but then again, nothing is right now.

“For some people, though, that level of human interaction may be all they get all day, if they’re working from home. People want to see a face,” she says.

These days, she’s definitely the ever-present face of the business, along with Reinhard and chef Nate Thatcher, while most of the staff has been furloughed.

When you’re down to a staff of two or three, you do things you don’t normally do.

“I am getting to know our regulars in a whole new way.

Normally, our bartenders and servers would have that level of interaction with our guests,” she says. “Our connections are deeper with them now. At the end of the day, you just feel good.”

There are all kinds of proverbial silver linings that come out of any challenge, and COVID-19 is no exception. The reboot that’s being forced upon many of us, regardless of whether we are in the restaurant business, resonates. We’re starting to see some innovation; the proverbial silver linings will emerge. Even if it doesn’t look like it. Even if it’s not clear what the way forward might be the next day— everything is uncertain. Funk LEHIGHVALLE YST YLE.COM : AUGUST 2020

73

INSIDE DISH Smoked Pastrami Pierogis

House-smoked pastrami, pickled mustard seeds, house slaw, gruyere jus

It’s a delicate dance, determining which menu items to put on, which to take off...

74

AUGUST 2020 : LEHIGHVALLE YST YLE.COM

talks extensively about working among such uncertainty. In many ways, it’s like a start-up, except the restaurant is kind of starting over.

“It reminds me of when we started, and what we built to get to this point, the sacrifices; we basically hit the ground running,” she says.

The analogy is apt. There’s even the shifting menu—that’s a pretty common occurrence in the early days of a restaurant.

Funk and her team have been offering a feature every other week. It’s a way to do something fun, make the best of the situation, and build up some anticipation.

The only difference? It’s advisable to pre-order your meal, because they will typically sell out, and it helps the restaurant avoid waste.

“We’ve done barbecue, we’ve done gourmet hot dogs, a Mexican night—all our way. But the most popular one we’ve done is ramen.

People just go crazy for that,” she says. (In case you’re wondering: the broth is packaged separately from the other ingredients.) If Thatcher is making Tonkotsu 18 ramen, don’t miss it—it’s a pork-forward broth that takes 18 hours, with pork belly, soft egg, scallion and other delicious bits.

There are so many invisible factors that contribute to what a diner sees, eats and experiences at a restaurant on a good day.

The choices a restaurant makes in a pandemic are guided by cost, without a doubt, but also availability and what feels non-negotiable to its identity.

(The Trapp Door will always, for example, have pierogis, a Cuban and a burger.) It’s a delicate dance, determining which menu items to put on, which to take off, and how to tweak them as needed so they present and travel well, but still taste and look great.

It’s determined by a supply chain that’s been interrupted by what foods are easily available

Cuban

Smoked sous vide pork shoulder, house smoked ham, pickled jalapeño, gruyere, smoked whole grain mustard

and what aren’t, and skyrocketing prices of meat, for example.

COVID-19 has exposed the flaws in the distribution system and reinforced for many restaurants (and consumers) the advantages of sourcing locally. The Trapp Door has from its inception espoused such an ethos, when possible (Nello’s meats, Beets Workin’, Primordia mushrooms, Wild Fox Farm, etc.), but a gastropub’s burgers, for example, will always need a tomato regardless of the season.

And people really want their burgers and fries—perhaps the epitome of takeout comfort food—during a pandemic.

What dining looks like right now, tomorrow and by the time this article is published, no one knows. We have already become acutely aware of the fact that you can’t predict many things.

However, you can predict that many people will, more than ever, gravitate toward their favorite food and drink places and spaces for comfort and a sense of normalcy. And you can also predict that someone is going to discover The Trapp Door for the first time, even in the middle of a pandemic.

Funk tells a heartwarming story of a couple, brand-new to the restaurant, who ordered takeout.

“They had their date night in the parking lot, with their food,” she

says. “They had heard so much about the place, and wanted to try it, so that they could help keep us going and come back and eat inside when this is all over.”

The world is a messy, challenging place at times, but the power of food to transcend boundaries and bring people together in so many unforeseen yet unsurprising ways cannot be underestimated.

“I don’t think I’ve said ‘thank you’ as much as I have in the past two months as I did in the past five years we’ve been open,” Funk says. “Even if someone shares something we post on Facebook, that is huge. It gives someone else the opportunity to know about us, and come in.”

The Trapp Door Gastropub 4226 Chestnut St., Emmaus 610.965.5225 thetrappdoorgastropub.com

*Please check their website and/or social media for current operating hours and procedures.

How to Order: Phone and e-mail; if the latter, wait for a phone call to confirm your order and settle the details.

What to Order: The pierogis are a must. They put those frozen ones to shame and are filled with their own pastrami, and served with house-made coleslaw.

The burgers are also a sure bet, but the Cuban sandwich will satisfy even the most ravenous appetite and then some.

Specials:

Tonkotsu Ramen

18-hour pork broth, with pork belly, soft egg, scallion, furikake chicharonne, black garlic schmaltz

The Trapp Door is running specials about once every two weeks. One of the most popular one so far?

Ramen. Don’t miss.

LEHIGHVALLE YST YLE.COM : AUGUST 2020

75

DINING GUIDE

Style Award Winner Gluten-Free Options

Photo by Alison Conklin

Order DiMaio’s Italian Ristorante & Pizzeria’s White Cream pasta

Live Entertainment Outdoor Seating

Vegetarian Options

Entrée Price Range:

Wheelchair Accessible

$ under $15 $$ $15-$25 $$$ $25+

Serves Alcohol BYOB

*Highlighted entries are Lehigh Valley Style advertisers. Look for their ads in this edition!

$

BELL HALL

612 W. Hamilton Blvd., Allentown, 610.437.1825, bellhallallentown.com

Allentown hot spot featuring juicy burgers and Pennsylvania craft beers. Lunch, dinner & late night.

$$

Mexican restaurant and bar specializing in authentic, time-tested recipes and award winning margaritas. Lunch & dinner.

$$

Italian restaurant making homemade pasta, sauces, desserts and more! Serving lunch and dinner Wed.–Sun. and brunch 10 a.m.– 1 p.m. on Sun. Brunch, lunch & dinner.

THE GRILLE AT BEAR CREEK $$

101 Doe Mountain Ln., Macungie, 610.641.7149, bcmountainresort.com

Features modern American cuisine, a full-service bar, scenic views and award-winning outdoor dining. Dinner & late night.

Bucks DURHAM SPRINGS, THE CASCADE ROOM $$$ 5065 Lehnenberg Rd., Kintnersville, 484.907.2100, durhamsprings.com

Dine in a revitalized 1730’s stone farmhouse, overlooking 33 bucolic acres of rolling lawns and spring-fed ponds. Menu features locally sourced seasonal items for indoor and outdoor diners. Brunch & dinner.

MCCOOLE’S AT THE HISTORIC $-$$$ RED LION INN 4 S. Main St., Quakertown, 215.538.1776, mccoolesredlioninn.com

Offering a dining room, martini lounge and bar in a beautifully restored inn from the 1700s. Monthly featured wines and brews from their own Red Lion Brewery. Also offering a complementary door-to-door and hotel shuttle service within a five-mile radius of the restaurant to bar and restaurant patrons, as well as private events at McCoole’s Arts & Events Place. Brunch, lunch & dinner.

Carbon SLOPESIDE PUB & GRILL $-$$$

1660 Blue Mountain Dr., Palmerton, 610.824.1557, skibluemt.com

Offers indoor dining in addition to their ever-popular outdoor dining! Guests will enjoy delicious food, tasty drinks and unforgettable scenic views all year round. Lunch & dinner.

AUGUST 2020 : LEHIGHVALLE YST YLE.COM

Family owned and operated for over 30 years. Serving a variety of authentic Middle Eastern cuisine from homemade grape leaves to delicious shish kabobs. Lunch & dinner.

7001 Rte. 309, Coopersburg, 610.282.8888, casatoromexgrill.com

340 Old Rte. 22, Kutztown, 484.452.3633, folinoestate.com

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$$

ALADDIN RESTAURANT 651 Union Blvd., Allentown, 610.437.4023, aladdinlv.com

CASA TORO MEXICAN GRILL

Berks FOLINO ESTATE VINEYARD & WINERY

Lehigh

GIO ITALIAN GRILL

$$

6465 Village Ln., Macungie, 610.966.9446, gioitaliangrill.com

Gio Italian Grill offers old world charm with a progressive twist.

Centering around their woodstone open flame hearth, Gio uses only imported ingredients to produce mouth-watering flavors.

Take-out and private parties available. Lunch & dinner.

$$$

GLASBERN INN

2141 Packhouse Rd., Fogelsville, 610.285.2942, glasbern.com/dining.html

Enjoy pasture-to-plate dining at its best, with food that is locally sourced on their 150-acre farm. Dinner.

$$$

GRILLE 3501

3501 Broadway, Allentown, 610.706.0100, grille3501.com

Upscale, yet unpretentious. Fine fusion cuisine. Extensive martini, wine and beer menus. Lunch & dinner.

HOPS FOGELSVILLE $$

7921 Main St., Fogelsville, 610.395.3999, hopslehighvalley.com

Historic pub serving up all American classics with weekly specials to make mouths water. Lunch, dinner & late night.

HOPS AT THE PADDOCK $$

1945 W. Columbia St., Allentown, 610.437.3911, hopslehighvalley.com

Come to eat, drink and have fun! Friendly, food-oriented sports bar with cold brews! Lunch, dinner & late night.

HOUSE & BARN

$$

149 Chestnut St., Emmaus, 610.421.6666, houseandbarn.net

Two distinctly different restaurants, one spectacular setting, entirely re-imagined. Brunch, lunch & dinner.

KEYSTONE PUB

$

1410 Grape St., Whitehall, 610.434.7600, keystonepub.com

Demand better beer! Lunch, dinner & late night.

MADELINE’S

$$$

1250 Turnstone Dr., Fogelsville, 484.277.2250, madelinesfogelsville.com

Casual fine dining with a creative gourmet flair. Madeline’s, where friends gather. Brunch, lunch, dinner & late night.

Outdoor Dining Available!

$

MATEY’S FAMOUS STEAKS & PIZZA 1305 Broadway, Bethlehem, 610.866.6022, mateysfamous.com

Casual, family-friendly dining featuring cheesesteaks, pizza, salads, wraps and milkshakes. Lunch & dinner.

MELT

+ Enjoy Takeout & Cocktails To Go

$$$

The Promenade Shops at Saucon Valley, 610.798.9000, meltgrill.com

Offering a sumptuous menu of contemporary Italian fare in its breathtaking 350-seat restaurant, with spacious and customizable rooms for private events. Lunch, dinner & late night.

$$

THE MINT GASTROPUB 1223 W. Broad St., Bethlehem, 610.419.3810, bethlehemmint.com

An American Gastropub focused on reinventing the “Table” in Comfortable. Brunch, dinner & late night.

$$

MY TEQUILA HOUSE

1808 MacArthur Rd., Whitehall, 484.664.7109, mytequilahouse.com

Laid-back cantina providing down-home Mexican recipes, a large tequila list and lively happy hours. Lunch, dinner & late night.

$$$

NOTCH MODERN KITCHEN & BAR

5036 Hamilton Blvd., 610.351.8222, notchmknb.com

Modern American with an Asian Twist. Lunch & dinner.

$$

RINGERS ROOST

1801 W. Liberty St., Allentown, 610.437.4941, ringersroost1801.com

Family-friendly restaurant. Lots of parking. Friendly faces. Excellent food, from seafood to cheesesteaks. Great beer selection. Lunch, dinner & late night.

SAVORY GRILLE

$$$

2934 Seisholtzville Rd., Macungie, 610.845.2010, savorygrille.com

A culinary gem housed in the historic Seisholtzville Hotel, Savory Grille takes gives back to a time when fine dining was an experience to be savored. Dinner.

$$

TATERS HALF BAKED

6465 Village Lane, Route 100, Macungie // 610.966.9446 // gioitaliangrill.com

6616 Ruppsville Rd., Allentown, 610.366.1130, gamechangerworld.com

Serving all your favorite American food in a family friendly atmosphere. Dinner & late night.

$

THE TAVERN ON LIBERTY

2246 W. Liberty St., Allentown, 484.221.8765, tavernonliberty.com

“Life, liberty and the pursuit of beer.” Check out other location in Reading called The Liberty Taproom. Open seven days a week.

Lunch, dinner & late night.

TOP CUT STEAKHOUSE

$$$

The Promenade Shops at Saucon Valley, 610.841.7100, topcutsteak.com

Classically inspired cocktails, exquisite wines and USDA prime steaks in a 1940s style rooftop atmosphere. Dinner & late night.

TOPGOLF SWING SUITE AT THE $$$ SWEET SPOT 2805 Lehigh St., Allentown, 610.813.2536, thesweetspot.golf

American bistro cuisine featuring indoor sports and entertainment.

Lunch & dinner.

TORRE

$$

The Promenade Shops at Saucon Valley, 610.841.9399, torrerestaurant.com

Classic Mexican cuisine with a modern twist in a fun, familyfriendly atmosphere. Enjoy Happy Hour gathered around the three-story tequila tower. Brunch, lunch, dinner & late night.

$$$

THE TRAPP DOOR GASTROPUB 4226 Chestnut St., Emmaus, 610.965.5225, thetrappdoorgastropub.com

Upscale food in a fun, relaxed atmosphere with an extensive craft beer list. Brunch, dinner & late night.

$$

WHITE ORCHIDS THAI CUISINE

The Promenade Shops at Saucon Valley, 610.841.7499, whiteorchidsthaicuisine.com

Authentic Thai cuisine in a contemporary and relaxed dining atmosphere. Signature seafood dishes, house specialties and classic Thai entrées. New bar and lounge area. Lunch & dinner.

Northampton 1741 ON THE TERRACE

$$$

437 Main St., Bethlehem, 610.625.2219, hotelbethlehem.com

The award-winning culinary team takes pride in presenting seasonal menus combined with the 1741 classic. Dinner.

LEHIGHVALLE YST YLE.COM : AUGUST 2020

77

DINING GUIDE AMAN’S ARTISAN INDIAN CUISINE $$$

GOOD BEER. REAL FOOD. COOL VIBES.

336 Northampton St., Easton, 484.298.0400, amanseaston.com

Aman’s elevates Indian dining with an upscale ambiance and an award-winning menu to match. Lunch & dinner.

$$$

APOLLO GRILL

85 W. Broad St., Bethlehem, 610.865.9600, apollogrill.com

Bistro-style restaurant encouraging a grazing dining experience.

Comfortable, friendly, sophisticated and lively. Lunch, dinner & late night.

THE BEAM YARD AT STEEL CLUB $$$ 700 Linden Ave., Hellertown, 610.838.7018, steel.club

Casual American dining, featuring some unique and tasty food and beverage options. Brunch, lunch & dinner.

BLUE GRILLHOUSE & EVENT CENTER

$$$

4431 Easton Ave., Bethlehem, 610.691.8400, bluegrillhouse.com

NOW OPEN LEHIGH VALLEY’S FIRST & ONLY BAVARIAN INSPIRED BEER GARDEN

From a party of four on the covered outdoor patio to a party of 400 in the newly renovated event center ballroom, blue delivers with prime steaks and seafood, a sprawling wine list and impeccable service. Brunch, lunch, dinner & late night.

BUDDY V’S RISTORANTE

$$$

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

The menu offers twists on Italian-American favorites like Sunday Gravy and Steak Pizzaiola. Lunch & dinner.

BURGERS AND MORE BY EMERIL $$

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

DOWNTOWN ALLENTOWN 732 HAMILTON ST. BRUDADDYSBREWINGCOMPANY.COM

Chef Emeril Lagasse uses only the freshest and finest ingredients to create a mouth-watering burger customers will never forget.

Lunch & dinner.

DIMAIO’S ITALIAN RISTORANTE $$ & PIZZERIA 27 Main St. Shoppes at Hellertown, 610.838.8004, dimaios.net

Family owned since 1985. Serving southern Italian Cuisine.

Known for home-made bread, Chicken Francese, DiMaio’s Creamy Clam sauce and NY style pizza. Lunch & dinner.

DINER 248

$

3701 Easton-Nazareth Hwy., Easton, 610.252.4300, diner248.com

Fine diner-ing at its best. Handmade, fresh food, craft beer, libations and desserts. Call ahead seating available. Breakfast, brunch, lunch, dinner & late night.

$$

EASTON TACO & ROTISSERIE 1054 Northampton St., 917.379.4159, eastontaco.com

Authentic Latin food in a warm environment. Lunch & dinner.

$$$

EDGE RESTAURANT 74 W. Broad St., Bethlehem, 610.814.0100, edgerestaurant.net

An all-scratch kitchen “combined with a fun, relaxed atmosphere, you get edge.” Lunch, dinner & late night.

EMERIL’S CHOP HOUSE

Voted Favorite Chef

$$$

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

Indulge in a variety of irresistible dishes featuring tender steak cuts, mouth-watering prime rib and so much more. Dinner.

2934 Seisholtzville Rd. Macungie

EMERIL’S FISH HOUSE

Discover an exciting new menu featuring notable additions including Grilled Octopus, a raw bar and so much more. Dinner.

610.845.2010

SavoryGrille.com Wed.-Sat. 4:30-10pm Sunday 1-8pm Curbside Pickup Available 78

AUGUST 2020 : LEHIGHVALLE YST YLE.COM

$$$

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

$

GREEN VIDA CO.

1800 Sullivan Trl. Suite 330, Easton, greenvidacompany.com

CELEBR ATING 35 Y E ARS IN BUSINESS The Shoppes at Hellertown

610.838.8004 // dimaios.net FOLLOW US ONLINE to learn more about our dining options!

Café and cold-pressed juice bar, using local and organic ingredients. Breakfast, brunch & lunch.

$

HAWAII POKE BOWL

306 Town Center Blvd., Easton, 610.330.2886, hawaii-poke-bowl-forks.business.site

Rice bowl with sushi-grade fish, veggies and Asian toppings.

Lunch & dinner.

JENNY’S KUALI

$

102 E. 4th St., Bethlehem, 610.758.8088, jennyskuali.com

Offering Malaysian cuisine, vegetarian entrees and noodle dishes freshly prepared in house every day. Lunch & dinner.

$

KEYSTONE PUB

3259 Easton Ave., Bethlehem, 610.814.0400, keystonepub.com

Demand better beer! Lunch, dinner & late night.

THE MARKET GOURMET EXPRESS

$

77 Wind Creek Blvd., Bethlehem, 877.726.3777, windcreekbethlehem.com

All the classic favorites in one place. Nathan’s hot dogs, burgers, pizza, salad, sushi, ice cream and coffee. Lunch, dinner & late night.

M c CARTHY’S RED STAG PUB $$$ 534 Main St., Bethlehem, 610.861.7631, redstagpub.com

Experience the flavor of the Irish and British Isles! Over 200 scotch/whiskies, homemade breads and baked goods and from-scratch cooking! Breakfast, brunch, lunch, dinner & late night.

$$

PRIME STEAK HOUSE

325 Stoke Park Rd., Bethlehem, 610.882.4070, primestkhouse.com

Serving Premium Black Angus steaks, fresh seafood, chicken and pasta. Extended wine list. Lunch & dinner.

RAKKII RAMEN

$$

328 S. New St., Bethlehem, 610.419.8007, rakkiiramen.com

A modern restaurant serving traditional ramen and fusion side dishes.

Lunch & dinner.

THE SLATE PUB

$

509 E. Main St., Pen Argyl, 610.881.4700, slatepub.com

Hometown pub known for its award-winning wings, cheese-steaks, original Belly Busters, nightly dinner specials, vegan and gluten-free choices. Enjoy an extensive cocktail and beer selection.

Weekends include karaoke, DJs and live entertainment.

Lunch, dinner & late night.

SOCIAL STILL

$$$

530 E. 3rd St., Bethlehem, 610.625.4585, socialstill.com

Full plate American-fusion restaurant, craft distillery, craft beers, local wine and tasting room. Lunch & dinner.

STEELWORKS BUFFET & GRILL

$$

77 Wind Creek Blvd., Bethlehem, 610.419.5555, steelworksbuffetandgrill.com

Experience a variety of fresh culinary dishes from around the world at Steelworks Buffet & Grill. Featuring live action cooking and a fully stocked bar, guests will enjoy a variety of fresh international culinary dishes at the all-you-can-eat buffet or choose their favorites from the a la carte menu, including artisan pizza, a pasta station, fresh-carved meats and more. Breakfast, lunch & dinner.

TAP ROOM AT HOTEL BETHLEHEM

$$

437 Main St., Bethlehem, 610.625.2226, hotelbethlehem.com

Offers award-winning musical brunch every Sunday with a splendid buffet array and much more! Breakfast, lunch, dinner & late night.

TWISTED OLIVE

$$$

51 W. Broad St., Bethlehem, 610.419.1200, twistedolivebethlehem.com

A casual, bistro-style restaurant with a world twist serving creative, casual cuisine, along with house-made infused cocktails.

Lunch & dinner.

$$

THE VIEW AT MORGAN HILL 100 Clubhouse Dr., Easton, 610.923.8480, morganhillgc.com

Upscale casual dining with the best view in the Lehigh Valley.

Brunch, lunch, dinner & late night.

ZEST BAR+GRILLE

$$$

The Rooftop at 306 S. New St., Bethlehem, 610.419.4320, zestbethlehem.com

A culinary and social experience offering a progressive menu that highlights the best of New American cuisine. Lunch & dinner.

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EXPERIENCE A NEW WAY TO PLAY Perfect for all ages and skill levels, from novice to aspiring pro— Topgolf Swing Suite at The Sweet Spot is everyone’s game.

It’s fun. It’s competitive. It’s a unique way to entertain family, friends, corporate clients and colleagues in a relaxed setting.

NO TIME TO PLAY? NO PROBLEM. Our full chef-driven menu is available all day in our restaurant and bar.

2805 Lehigh St., Allentown 610.813.2536 • thesweetspot.golf LEHIGHVALLE YST YLE.COM : AUGUST 2020

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EAT THIS

BY KRISTEN RINALDI | PHOTOGRAPHY BY SHELBIE PLETZ

Ice Cream Taco THE UDDER BAR

As an ice cream destination known for its waffle creations, it’s no surprise that The Udder Bar started serving up ice cream tacos with shells made with their homemade waffle batter. “Creating a waffle taco was a fun twist,” says owner Mike DeLong. In terms of popularity, he says it’s a top five menu item for sure.

And according to DeLong, the options are endless. “Our customers can choose any two ice cream flavors and two toppings. They have fun mixing and matching hand-dipped flavors as well as soft serve ice cream,” he says. “After they top the ice cream with their yummy add-ons, we can’t forget about the whipped cream and cherry.”

The Fruity Pebbles variation, pictured here, is both colorful and delicious. “The combination is like eating cereal,” says DeLong. The Udder Bar team is always hard at work creating new concoctions.

This summer they welcomed new flavors like Lavender Coconut, Just Peachy and Peanut Butter Nutella, to name a few.

Ready to try it?

Tag @lvstylemag and #livelvstyle!

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AUGUST 2020 : LEHIGHVALLE YST YLE.COM

On Taco Tuesday customers can enjoy BOGO taco creations. “Taco Tuesday is the best deal in town!” says DeLong.

During the COVID-19 crisis, The Udder Bar remained open for counter service, call-ahead and online ordering with contactless curbside pick-up. They installed sneeze guards surrounding the entire counter and added customerfacing credit card terminals.

They also created visual hoofprints

to encourage social distancing and adjusted the flow of traffic. Additional sanitizing measures were also taken and taste testing has been suspended.

1852 W. Allen St., Allentown 484.221.8653 theudderbar.com

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...and your family!

St. Luke’s Pediatrics is taking every measure to keep you and your child safe.

With our expanded services, patients have access to an inpatient Pediatrics Unit and a Pediatric Intensive Care Unit (PICU). Primary and specialty pediatric services include: • General Surgery

• Endocrinology

• Pulmonology • Cardiology

• Developmental Pediatrics

• Gastroenterology

• Psychiatry

• Neurology

• Dermatology

• Nephrology

• Plastic Surgery

Our Pediatric offices are open and safe.

• Keep your scheduled appointment.

• Keeping up with recommended vaccinations and check-ups is important. Schedule an appointment.

Shaheen Timmapuri, MD Section Chief Pediatric Surgery

Caring for Your Future.

• In-office visits, virtual visits and curbside consultations are available.

• We are all masking for you.

sluhn.org/pediatrics