Berks County Living FACES of Berks 2023

When you use your hard-earned money to buy a product or to invest in a service, you hope your investment is a sound one. It probably goes without saying that you’re looking for quality. Where should you turn? Visit one of the Faces of Berks.

You can count on them to be the best of the best in an array of fields—be it a medical or dental professional, a funeral home, automotive professional, real estate agent, financial planner, a retirement home, business system provider, marketing design company, lawyer, credit union or bank, higher education institution, insurance company or even an outlet for a sweet treat. Our 8th Annual Faces of Berks section introduces you to Berks County professionals you can trust. They’re known for a reason: they are regarded for serving fellow Berks residents and customers, for holding themselves to the highest of standards, and for respecting their customers and clients in doing so, day in and day out.

Text by Ali Bechtel | Photos by Heidi Reuter

THE FACE OF ORAL SURGERY

Berks Oral Surgery + Dental Implant Center

If you’re looking to restore your smile, look no further than Berks Oral Surgery + Dental Implant Center.

The expert team specializes in dental implants—the most natural, stable and permanent option for missing teeth— and has more experience than any other practice in Berks County. It is the only practice in the area with robotic-assisted dental implant placement capabilities, which allows for planning and placing implants with precision for a natural look and feel. While dental implant placement is a surgical procedure, it is routine at Berks Oral Surgery + Dental Implant Center due to the extensive amount of training their surgeons have received.

They are also the exclusive provider of New Teeth Today in Berks and beyond. With this life-changing procedure, failing teeth are removed, dental implants are placed, teeth are inserted, and patients leave with a stable, beautiful new smile after just one appointment.

At Berks Oral Surgery + Dental Implant Center, you can count on surgical excellence, cutting-edge technology, advanced techniques and a team dedicated to providing the highest quality of care in a friendly, welcoming and comfortable environment.

Locations in Wyomissing, Exeter, Hamburg and Ephrata

610.374.4093

berksoralsurgery.com

Left to right: Dr. David Winans, Dr. David Sibley, Dr. David Young, Dr. Steven Fallon, Dr. Frederick Ciabattoni, Dr. Geoffrey Zinberg, Dr. Ryan Calvi; not pictured: Dr. Romeo Luo

THE FACE OF BANKING

Jay Sidhu

Jay Sidhu has long been the face of banking in Berks—as the Chair & CEO of Customers Bancorp and previously as the Chair & CEO of Sovereign Bank. When Jay emigrated from India to pursue an MBA at Wilkes University—the only school to offer him a scholarship from the many to which he wrote—he didn’t expect to spend more than 50 years in banking. In fact, he had accepted an offer from Sylvania Electronics when two deans persuaded him to take a meeting with a gentleman named Richard Ehst. The two have been partners since.

Jay is telling this story and more in his recently published Wall Street Journal best seller, Never Ever, Ever Give Up. As a teenager, Jay hitchhiked from India through Afghanistan, the Shah’s Terran, Istanbul, Paris and on to London on a mission of international peace. These tales set-up his move to America and his rise to lead two of America’s premier banking institutions— from headquarters in Berks County.

Jay’s passion now is to share his stories with youth and young adults letting them know they can overcome challenges and adversity by setting goals and persevering. It’s a philosophy Jay learned from his father and is passing along to next generations. All proceeds from Never Ever, Ever Give Up and related speaking engagements are being contributed to scholarships and charity.

jayssidhu.com

Left to right, front row: Maria Fotis, RN; Donna Erb, Aesthetician; Jesse Schell, Aesthetician; Stacey Spehalski PA-C, MPH; Sarah Reedy, RN, BSN

Back row: Michele Miksiewicz, RN, BSN; Scott C. Lindsay, DO; Brian K. Reedy, MD; Natalie Ohlinger, Aesthetician

THE FACE OF PLASTIC SURGERY, DERMATOLOGY & MEDSPA

Berks Plastic Surgery

Berks Plastic Surgery has been the premier choice for cosmetic surgery and aesthetics in Berks County since 1992. Led by PA natives and board-certified plastic surgeons Brian K. Reedy, MD and Scott C. Lindsay, DO, our practice brings a “Big City” feel and nationally-respected expertise to patients in central Pennsylvania without losing the hometown, individualized patient care you love. Our patients travel from all over the country, trusting us to perform surgical and non-surgical procedures that help them look and feel their best.

Aside from our surgeons, our team of medical and cosmetic professionals include Nurse Injectors, Aestheticians and a Dermatology Physician Assistant. Together, we ensure outstanding results with a comprehensive range of services—including plastic surgery, medical and cosmetic dermatology, and aesthetics. We use the latest technology to help patients achieve their appearance goals with CoolSculpting, Botox, fillers, Morpheus8, HydraFacials, laser hair removal, dermatology services and more. We have everything you need to enhance your appearance and to improve your skin’s health at our fully-accredited facility.

Discover how our exceptional patient care sets us apart from the rest in Berks County and beyond. Choose Berks Plastic Surgery for premium plastic surgery procedures, dermatology services and medspa treatments.

50 Commerce Dr., Wyomissing

610.320.0200

berksplasticsurgery.com

THE FACE OF CARE AND COMPASSION IN YOUR FAMILY’S TIME OF NEED

Kuhn Funeral Homes

Focused, dedicated and compassionate service to every family we serve is the foundation of Kuhn Funeral Homes. Built on the premise that we focus on each and every family as if they were our own, we strive to reach a level of service that is unmatched in our area.

Equally important is our teamwork. Being an unselfish teammate where everyone is supportive of each other adds strength to what we do. The families we serve know they are supported not just by their lead director but by everyone on the Kuhn staff. This leads to a culture that allows for all Kuhn members to feel confident and secure that they have an entire team supporting them as we serve the families of our communities.

The intangible of good teamwork has allowed Kuhn Funeral Homes to grow to four funeral homes, making a greater impact on more people’s lives as we strive to humbly serve all those that come before us. We never take that trust for granted and are always grateful when you choose us in your time of need.

THE FACE OF REAL ESTATE

Lisa Tiger & Bill Moser, REALTORS®

Century 21 Gold

Lisa Tiger has been the #1 agent for Century 21 in the state of Pennsylvania for more than 16 years and she is a Top-Producing Realtor® in Berks County with a reputation for unparalleled customer service and the ability to successfully close the deal.

Lisa offers beginning-to-end service for customers ready to sell their homes, as well as buyers looking to purchase their new home, from free market evaluations, professional photos, staging and an extensive marketing plan, she will get the job done.

What her clients appreciate most is how accessible and extremely knowledgeable Lisa is, and her clients reap the rewards.

Lisa’s son Bill Moser also works for Century 21 Gold. With 15 years under his belt, he brings his own style and invaluable experience to the family business, after starting out as an engineer after college.

925 Berkshire Blvd., Wyomissing

Direct: 610.207.6186

Office: 610.779.2500

lisatigerhomes.com

THE FACE OF

IMPLANT AND RESTORATIVE DENTISTRY

Dr. Andrea Smith | Berks Prosthodontics

Do you want to be able to smile again? Dr. Andrea Smith and the talented staff at Berks Prosthodontics are trusted and recommended by more than 100 area dentists and oral surgeons to handle their patients’ complex or cosmetic dental needs.

Combining her passion for art and medicine, Dr. Smith graduated as valedictorian from Penn State’s Eberly College of Science before moving on to do the same from Columbia Dental School in New York. She was then accepted into UCLA’s prestigious Advanced Prosthodontics residency to become one of only 350 Maxillofacial Prosthodontists worldwide. Today, she is the area’s foremost expert in dental implant restorations, crowns, bridges, dentures, cosmetic dentistry and full-mouth implant prosthetics.

From whitening and restoration to total replacement and even facial prosthetics, Berks Prosthodontics combines state-of-the-art techniques with the best materials and technology to give you the smile makeover you deserve.

THE FACE OF TIRE AND AUTOMOTIVE SERVICES

CJ’s Tire & Automotive

CJ’s Tire & Automotive has been family owned and operated in Berks since 1971. Founded by Paul “Skip” Levengood, Sr., CJ’s was born out of a deep dissatisfaction with the treatment of employees and customers by his previous employer. Determined to create a better experience, Skip opened the first CJ’s location in Birdsboro, followed by additional stores in West Lawn and Leesport. Today, three generations of the Levengood family and their dedicated staff proudly oversee a total of 17 retail locations.

From regular maintenance like oil changes, brakes, tire sales and alignments to state inspections and vehicle diagnostics, CJ’s Tire & Automotive offers complete care for your vehicle. Beyond their dedication to auto care, they go above and beyond to make a positive impact on the local community. Through CJ’s CARES, the company has donated more than $170,000 to various local causes. By utilizing their business as a tool for community support, CJ’s demonstrates their unwavering commitment to making a difference.

Locations in Birdsboro, West Lawn and Leesport | cjtire.com

Left to right, front row: Pete Engelman, William Bickley, Robert Schwenk, Bob Koralewski

Back row: Dennis Glowacki, Madison Levengood, Paul Levengood Jr., Paul “Skip” Levengood Sr., Haley Levengood, Leeanne Bolger

THE FACE OF CHIROPRACTIC

Core Health Chiropractic

The chiropractors and health professionals at Core Health Chiropractic are on a mission to create one of the healthiest communities in the world, right here in Berks County. Drs. Sarah and Jason Balthaser planned to support Berks County where Dr. Jason grew up, by way of opening a multidisciplinary practice.

Their dream realized, Core Health offers comprehensive chiropractic care including orthopedic tests, range of motion, postural analysis, diagnostic x-ray and adjustments as well as a full menu of non-chiropractic services—from Physical and Occupational Therapy to Massage, Pelvic Floor Therapy and Bioenergetic Testing. Each chiropractor at Core Health has advanced training in extremity adjusting, pediatric adjusting and pregnancy chiropractic care. The experienced staff can treat all ages and lifestyles and looks at patients through the whole body and brain-based lens. They use state-of-the-art technology and techniques to analyze the spine and nervous system, and to create a unique blend of therapies perfectly suited to every family member.

1057 Van Reed Rd., Reading | 610.750.9131 | corehealthberks.com

Clockwise from left: Dr. Sarah Balthaser, Dr. Zack Street, Dr. Ariel Hellein, Dr. Jason Balthaser

THE FACE OF FINANCIAL SERVICES

Riverfront Federal Credit Union

Riverfront Federal Credit Union is a full-service financial institution offering deposit relationships, consumer loans and wealth management that has opened many doors for small business owners. And because its staff live and work in Berks County, they understand the resources businesses need.

Riverfront’s Commercial Services division offers loans for real estate, vehicles and equipment, as well as lines of credit/working capital and business credit cards. That way, small business owners can focus on what’s important to them—growing their business!

In addition to helping build better businesses, Riverfront Federal Credit Union is also active in the community in a variety of ways, encouraging employees to support local causes that are important to them and raising funds through employee and member donations. Whatever you need, Riverfront has the products to help you make the right financial moves for your family and business.

2609 Keiser Blvd., Wyomissing 610.288.6844

riverfrontfcu.org

Riverfront’s Commercial Services team, left to right: Anthony Pomponio, Kritina McCoy, Glenn Hartman

THE FACE OF MARKETING

FXV Digital Design

“Any time you have an opportunity to make a difference in this world and you don’t, then you are wasting your time on Earth.” This sentiment, cherished by FXV Digital Design founder Freddy Vasquez and inspired by Roberto Clemente, fuels the dedicated team at FXV. They’re not just a marketing agency; they’re a vibrant collective devoted to propelling local businesses to new heights.

From its inception with Vasquez’s ’90s album cover and flyer designs, FXV has evolved into a digital marketing and design powerhouse. FXV provides an expansive suite of services, from branding and web design to SEO, graphic design, social media management and advertising, with a unique, minimalist flair.

However, aesthetics isn’t the sole focus. Authentic, impactful client relationships are king. Whether you’re a budding startup or a seasoned corporation, the FXV Digital Design team is poised to support your climb to success. At FXV, they’re not just creating designs; they’re shaping future success stories. Are you ready to write yours?

928 Penn Avenue, Wyomissing 484.509.4285

fxvdigital.com

Clockwise from left: Luke Brenner, Wilhen Suriel, Freddy Vasquez (with Lucas)

THE FACE OF JEWELRY

Van Scoy Jewelers

When making one of the most important purchases of your life, put your trust in Van Scoy Jewelers, Berks County’s fine jewelry destination for more than 40 years. A female-owned and operated business, the store boasts a modern design and welcoming atmosphere that sets the stage for an exceptional shopping experience. With a focus on ethically sourced diamonds and gemstones, owner Caroline Hill is committed to social responsibility and sustainability. The experienced Van Scoy team specializes in diamonds, engagement rings and fine jewelry. But what makes the store truly unique is its custom design services and full-service repair department. The ability to create a custom piece based on your individual vision is something truly special, and providing high-quality repair services ensures you can continue to enjoy your jewelry for years to come. Stop in today for your next dazzling diamond or custom creation.

1121 Penn Avenue, Wyomissing | 610.374.9330 | vanscoy.com

THE FACE OF

FINANCIAL PLANNING

Financial Planning Advisors

Whether you are experienced in the world of financial matters or are just starting to build your portfolio, managing your financial future can be daunting. It’s difficult to put together a practical and successful financial plan when faced with inflation, changing tax laws and a complex array of products. Life changes—the birth of a child, retirement or the death of a loved one – only complicate matters further. Financial Planning Advisors can help you simplify.

Beth Gallen Mastromarino, CFP®, has been in the business of helping Berks County residents manage their finances for more than 35 years. What makes Beth and her team unique? They start every relationship with a customized financial plan that provides a framework for your financial future. Whether you want to review your investments or retirement plans, expand a business, reduce your tax burden or start planning for your family’s future, Financial Planning Advisors is your trusted advisor every step of the way.

1122 Penn Avenue, Wyomissing | 610.376.6334 | financialpa.com

Clockwise from left: Tara Reber; Alex Patterson, CPA; Gretchen Keith; Beth Gallen Mastromarino, CFP ®

THE FACE OF

ESTATE PLANNING AND ADMINISTRATION

Kreitz | Gallen-Schutt

Whether you are planning for your future or managing the affairs of a loved one, you not only need a highly skilled legal team, but also a team that has built a culture of support and caring. Kreitz | Gallen-Schutt is a boutique law firm in Wyomissing that works specifically in the areas of estate planning, estate administration and elder law.

Attorneys Bob Kreitz and Vicki Gallen-Schutt have both been practicing law in Berks County for more than 25 years and worked together for many years before opening KGS in 2019. Along with their friendly and experienced staff of paralegals and administrative assistants, they have grown together through the years to serve their clients compassionately and cohesively. When their clients are experiencing a difficult time, the team at KGS Legal provides high quality, experienced service and constant attention at a reasonable price.

Left to right, front row: Barbara Thompson, Eileen Sweigart, Taylor Schutt, Renee Weaver, Pamela Mullins Back row: Jacob D. Kramer, Esq.; Robert R. Kreitz, Esq.; Victoria Gallen Schutt, Esq.; Michelle Kauffman

THE

FACE

OF OFFICE TECHNOLOGY

Edwards Business Systems

Celebrating 70 years in business in 2024, Edwards Business Systems (EBS) is clearly doing things right. Headed by third-generation family leadership, EBS has grown from a mom-and-pop shop to become one of the largest independent office equipment companies in North America.

Edwards offers office technology solutions, services, and products featuring the best-in-class manufacturers in all categories, including Konica Minolta and Xerox. The company is the go-to for managed document output, production print, industrial print technology, managed print services and managed IT services. VOIP rounds out their ability to improve the efficiency and effectiveness of clients’ office technology.

What sets Edwards apart if you ask clients? Undoubtedly, it’s their people. Each takes pride in Edwards’ core values to be client-focused, be passionate, be respectful, to do the right thing, and to be committed. “Growing with our clients for over 65 years” is more than a slogan at EBS, it’s a commitment lived by every one of our 131-member team.”

524 Penn Avenue, West Reading | 800.992.4426 | edwardsbusiness.com

THE FACE OF INSURANCE

MGS Insurance

Protecting what matters to you doesn’t have to be difficult. MGS Insurance takes the worry out of your policies. Founded in 1979, the company provides asset protection for quality-oriented families and businesses in Berks. Owner Mike Sirak, Mike Murphy and Stephanie Delillo are like a family and treat their customers like family, too. They don’t even have voicemail; you always speak with someone when you call the office. They’re involved at all times of need and have a vast network to connect their clients with help.

To keep your family covered, MGS offers homeowners insurance, health insurance, Pennie products, life, disability and personal car insurance. For your business, they provide commercial and professional liability insurance, and workers compensation services. Mike and family take the time to explain their coverages in simple terms and do their best to make the whole insurance buying process as easy as possible from beginning to end.

606 Museum Rd., Reading | 610.375.6142 | mgsinsurance.com

Left to right: Stephanie Delillo, Mike Sirak, Mike Murphy

THE FACE OF RUNNING

Fleet Feet

Fleet Feet of West Reading is not just a shoe store, it’s where Berks Countians go to find the right shoes for their feet. Founder Sorita Averill fell in love with running 25 years ago and has been recruiting others to the sport ever since. In 2004, she left her corporate career to realize her dream of opening A Running Start and building a running community in Berks. In 2018, she seized the opportunity to partner with Fleet Feet brands, allowing her to remain an independent small business, but with a lot more tools.

Ready to run? Fleet Feet of West Reading offers foot scanning and gait analysis to find you the best fit for your needs. They also help athletes with technical gear, accessories, free physical therapy sessions and even bra fitting. For all this, Averill earned the Top 50 Running Store award for the fourth time last year and is preparing for expansion—coming this summer!

705 Penn Avenue, West Reading | 610.320.9097 | fleetfeetwestreading.com

Left to right, seated: Sydney Brown, Sorita Averill, Michaela Burkey; standing: Liz Sweeney, Jason Corby, Adriane Hoke, Craig Richards, Sara Holland

THE FACE OF KELLY SPAYD

REALTOR ® | Keller Williams Platinum Realty

Kelly Spayd has always been in the business of helping others. She started her career as a fitness coach and physical education teacher, and her love of making others feel good transitioned seamlessly into a career in real estate. For more than 18 years now, her passion has been helping others make one of the biggest decisions of their lives.

The process of buying or selling a home can sometimes be challenging, but Kelly strives to make it as easy as possible, helping her clients to transition into the next stage of their lives. She is there from start to finish—from helping buyers start their home search to providing invaluable tips to help sellers get top dollar for their homes. She can walk you though the necessities of mortgage preapprovals, open houses, home inspections, closing and settlement with attention to every detail.

60 Commerce Dr., Wyomissing

Cell: 484.256.8818

Office: 610.898.1441

kellyspayd.com

THE FACE OF HIGHER EDUCATION

Alvernia University

Alvernia University has been serving those seeking higher education in Berks County for 65 years. President Glynis A. Fitzgerald, Ph.D., joined the administration at Alvernia as Senior Vice President and Provost in 2019. With education always as her passion, she began her career teaching communication at Central Connecticut State University. Wanting to help further shape the academic experience for her students, she advanced through various positions in educational administration until arriving here in Berks County.

Alvernia offers a unique blend of rigorous liberal arts core education, strong technical training in many high demand majors, experiential learning through study abroad and internship experiences and engagement with the community through a Franciscan-based community service model. With more than 50 undergraduate majors and minors and 30+ accelerated bachelor and graduate programs in arts, business, education, engineering, healthcare, science, social sciences and more, there is something for everyone at Alvernia University.

400 Saint Bernadine St., Reading

1.888.ALVERNIA

alvernia.edu

THE FACE OF SHORT-TERM REHABILITATION SERVICES

The Highlands at Wyomissing ®

The Aspire Rehabilitation program provides rehabilitative care and services to people from the community whose lives have been altered by normal aging, elective surgery, illness or injury. The goal of the program is to promote functional independence and wellness in a holistic and personalized way. It combines clinical expertise with the amenities of a fine resort to help you enjoy a faster and more relaxing recovery. The highly trained staff will work with you, your doctors and family to provide personalized physical, occupational and speech therapies in their state-of-the-art, on-site rehabilitation gym. Take the right step forward on your road to recovery with Rehabilitation at Aspire for Well-Being®

2000 Cambridge Avenue, Wyomissing | 610.775.2300 | thehighlands.org

Left to right: Kristen Santangelo, Michelle Yeingst, Alyse Moore

THE FACE OF HORMONE REPLACEMENT THERAPY

Renewed Vitality

Change the conversation of menopause from “you’re getting older, it’s natural” to “how can you live your best life?” The time is now! Stop suffering. Find your voice and age with grace.

Renewed Vitality was founded in 2017 by Becky McClure. She has more than 15 years of bioidentical hormone replacement therapy experience that started with her own personal journey into menopause.

We specialize in bioidentical pellet therapy providing care for 2,500+ patients. We offer HRT for both menopausal women and men with low testosterone. Our specialized team of nurse practitioners will evaluate your lab results and personal history, educate you on options and customize a therapy plan designed specifically for you.

We recognize the importance of HRT in the lives of our clients. It provides relief from symptoms like hot flashes, insomnia, night sweats, anxiety, brain fog, decreased sex drive and pain with intercourse.

Take control, find your balance and improve your overall wellness.

560 Van Reed Rd., Ste. 203, Wyomissing 484.516.2937

renewedvitality4you.com

THE FACE OF PEDIATRIC

DENTISTRY

Dr. Beth Gratson

Pediatric Dentistry of Reading

Dr. Beth Gratson loved going to the dentist as a young girl. When her friends were writing letters to Santa, she wrote to the Tooth Fairy. After volunteering in her mother’s elementary classroom, she learned that she also loved working with children, so pursuing a career in pediatric dentistry allowed her to do what she loves with the patients she loves treating most.

Pediatric Dentistry of Reading offers cutting-edge services for patients from birth to age 21, including everything from regular cleanings to laser tongue and lip releases and white fillings and crowns. With interactive arcade machines, kids’ movies and iPads in the waiting room, visiting Pediatric Dentistry of Reading will make your child love the dentist, too! The office is designed to make children feel safe and comfortable, ending visits with stickers, prizes and even popsicles. Help your child learn healthy dental habits early; schedule an appointment with Dr. Beth today!

5001 Perkiomen Avenue #101, Reading 484.334.2310

pediatricdentistryofreading.com

THE FACE OF

PERSONALIZED FUNERAL SERVICES

John P. Feeney Funeral Home, Inc.

The John P. Feeney Funeral Home, located in Reading’s beautiful Centre Park Historic District, is a stately 28-room early 20th century property with the ambiance and charm of a historic bygone era, the perfect setting for a loved one’s funeral or cremation service and to celebrate their life. Serving families since 1941, supervisor/director, Michael Feeney and his manager/assistant, Chris Schupp, are available to answer all questions, both pre-need and at the time of actual need. We pride ourselves on offering distinctive traditional services, cremation services, direct burials, green burials and transferring the deceased out of state or country, at the most reasonable prices. We are huge proponents of supporting the community in which we serve, as well as patrons of the arts. We host concerts at the mansion throughout the year and proudly sit on the Board of Berks Opera Company. We plan to remain a family company supporting Berks families and the community for many years to come.

Michael Feeney, left, with Chris Schupp

THE FACE OF YOUR INSURANCE NEEDS

Chester Perfetto Agency

Chester Perfetto Agency is your one-stop agency for all things insurance! They offer auto, business, individual health, dental, renters and life insurance, all Medicare plans, even annuities, 401k and IRA rollovers. They are also the only independent insurance agency with their own travel insurance product— TravelSafe—providing medical and trip cost coverage while you’re away on business or vacation.

It’s more than just the business that makes Chester Perfetto Agency unique. They have been a part of our community since 1971 and still approach business the old-fashioned way. Each member of the agency’s expanding team has unique expertise in different areas of insurance and financial needs, allowing them to deliver diverse options for their clientele. Under new ownership since May 2022, the agency is expanding to better meet your needs. In just one year the team has grown and added a location in Allentown.

40 Commerce Dr., Wyomissing | 610.678.0373 | perfettoinsurance.com

Left to right, front row: Sue Neumuller, Bridget Schasteen, Bridget Daniels, Joan Lacki, Stephanie Madera

Second row: Debbie Hole, Tracy Gresh, Cassie Hovan; Chris Montgomery, President; Deb P. Grove, EVP; Dawn Yuro, Jessica Walb, Shelly Snyder

Third row: Mike Kirkpatrick, Claudia Guenther, Amanda Bickleman, Jess Steiger, Dennis Mulally

THE FACE OF ICE CREAM

Sweet Ride Ice Cream

Ten years ago, if you told Sweet Ride Ice Cream owner Angie Farrell that she would one day own and operate the sweetest shop in Berks, she wouldn’t have believed you. In 2013, Angie was working as a paralegal and her husband as a teacher. They were sitting on the beach when they heard the bells of an ice cream vendor and he said, “We should get an ice cream bike!” The rest is history.

Sweet Ride serves award-winning delicious ice cream that is made on site on Penn Avenue. More than your typical ice cream parlor, the shop is designed as a 1940s-style soda fountain. In addition to experiencing (or remembering) days gone by, customers can enjoy Sweet Ride’s treats across southeastern Pennsylvania from their traveling ice cream bike, mobile ice cream parlor and ice cream truck. These sweet rides are the perfect surprise to up the fun factor for your next event!

542 Penn Avenue, West Reading | 484.987.7338 | sweetrideicecream.com

Left to right: Sabryna Collins, Angie Farrell (owner), Maddi Jubick, Keilian Rudisill, Will Gallen