Press Releases

The Knowledge Hub Universities hosting Coventry University branch in Egypt’s New Administrative Capital continues its success starting its third academic year. Joining Coventry University’s branch in Egypt will guarantee you the same level of education as well as the same degree you would get in the UK. Coventry University is ranked 26 in the UK (The Guardian University Guide 2020). It also has a 5QS Stars overall rating according to the QS Stars University Ratings 2019. Moreover, it is shortlisted for University of the Year (The Times and Sunday Times Good University Guide 2021)

The Knowledge Hub Universities and Coventry University both believe in the importance of offering programmes that are new and needed in the Egyptian market. This goes hand in hand with Egypt’s Vision 2030 to elevate education in Egypt. Therefore, Coventry University Branch in Egypt offers undergraduate degrees in areas that are new to the Egyptian higher education scene such as “Ethical Hacking & Cybersecurity” and “Digital Media” as well as other programmes in Engineering, Computing, Business, Design & Media, and Psychology. Delivering quality education focusing on practical hands-on learning (Activity Led Learning Approach) which is the same learning approach used at Coventry University UK. Students enrolled in Coventry’s branch in Egypt enjoy the same services and privileges offered in the UK such as access to Coventry’s E-library and other learning resources. Student also have the chance to transfer to the UK campus and continue their studies there after finishing foundation year, students can also finish their studies in Egypt and attend their graduation ceremony at the UK.

Coventry University’s admissions is open, accepting applications from Egyptian high-school students as well as foreign certificates such as the American Diploma, IGCSE, German Diploma, French Diploma and Canadian Diploma. Admissions criteria in Egypt’s branch are the same as those of the Coventry UK’s .

September 2021 intake will start soon, as first day of classes will be on September 26th and the orientation of new students will take place one week earlier.

To learn more about The Knowledge Hub Universities and Coventry University branch in Egypt we encourage you to visit tkh.edu.eg or call 19940. You can also visit their campus Sunday to Thursday from 10:00 am to 4:00 pm and enjoy a campus tour at their state-of-the-art campus.

Inditex Group’s affordable fashion brand for all ages, Lefties makes its debut in Egypt with their first store in Mall of Arabia on the 13th of July followed by Citystars on the 16th of July. The space spans over 1,400 square meters (at Mall of Arabia) and (1,200 square meters (at Citystars) and showcases their signature range of Men’s, Women’s, Kids and enfant wear, as well as Denim and Sportswear lines.

The new retail space adopts a very open concept, where Lefties enhances the inner space and the visual displays within. A clean, refined design seeking elegance, warmth, and a timeless lasting store concept.

Sonesta Hotel, Tower & Casino - Cairo had held it’s mesmerizing annual party all around the pool in a cheerful ambiance with the attendance of its top corporate accounts, travel agents, elite media and public figures, who were all warmly greeted and welcomed by Sonesta Cairo’s General Manager Mrs. Caroline Selim.

It was such an unforgettable night where everyone of the attendees had enjoyed the joyful live entertainment and our chef’s mouthwatering dishes.

Continuing its efforts in the school feeding program For the Past Two Years And in line with President El Sisi’s School Feeding Program

Bel Foundation Announces Egyptian Food Bank and Caritas as The Winners of its global yearly call Bel Foundation, Bel Group’s philanthropic arm - the owner of La Vache Qui Rit, Kiri, Abu El Walad, and Babybel announces Egyptian Food Bank and Caritas as the winners of its global yearly call. The Call for Projects was announced globally in 2021, where several Egyptian NGOs applied, to bring concrete and durable solutions for better nutrition for children.

Hyundai shares key car maintenance tips to help cope with summer heat in the region

With summer reaching its peak, Hyundai Motor Company has advised car owners across the region of the importance of taking care of their vehicles to avoid critical issues.

The high temperatures across the region mean drivers will have to be extra cautious by spending sufficient time checking their vehicles and be well prepared for all of their journeys during the summer. Over the last 135 years, Avon has been a leader in cosmetics, skin and hair care products.

As a trend initiator, they have introduced the 1st livestream shopping experience in Egypt last June, where the audience could purchase their preferred bundles with very special prices during the live itself, to become a leader in the digital cosmetics marketing as well. The sales exceeded all the expectations with a marvelous turnout that became a great example being applied this month in Avon UK, Avon Greece & Avon Germany.

Coca-Cola Sponsors Al Alamein Second Summer Festival 2021 with the Participation of Stars and Famous Music Bands

Coca-Cola announced sponsoring Al Alamein 2nd Summer Festival, which was launched on 21ST of July and runs until 3rd of September 2021. Event sponsorship comes in line with Coca-Cola’s commitment to support music concerts attracting audience from all age groups, especially youth. This year’s Summer Festival takes place in the new Alamein city for six weeks and hosts a variety of stars and famous music bands such as Tamer Hosny, Omar Khairat, Wael Gassar, Wegz, Ruby, Mahmoud El Essily, Cairokee band and many more. Capiter eyes $1 bln in revenue by 2023

Capiter, a B2B marketplace that brings together FMCGs, wholesalers, and merchants on one platform, announced its plans to achieve total revenues of USD 1 billion by 2023. This comes as part of the company’s ambitious strategy to increase its business tenfold capitalizing on the remarkable results the company achieved in 2020 despite the COVID-19 pandemic.

Danone and FAO collaborate to improve nutrition and agriculture practices in Egypt

Danone signed a partnership with The UN-Food and Agriculture Organization (FAO) aiming at improving nutrition, agriculture practices and food safety across Egypt for more sustainable food systems.

The collaboration involved exchanging the most recent information on developing food safety problems as well as sharing data on food consumption and nutritional intakes in order to enhance awareness and encourage the adoption of better eating habits in Egypt as a pilot nation.

Juhayna donates to El Wahat El Bahareya Central Hospital in line with its strategy to support the healthcare system in Egypt

Juhayna has been long committed to strengthening the healthcare system in Egypt. Stemming from its belief in the necessity of playing an active role in developing the communities in which it operates; it has begun supporting El Wahat El Bahareya Central Hospital to provide healthcare services to the communities surrounding Juhayna’s farms (Al Enmaa).

Emirates NBD – Egypt to finance for the Construction of the Largest Agricultural Drainage Treatment Plant in El-Hammam, the North Coast.

Emirates NBD- Egypt has announced it will be providing EGP 2 billion to an alliance of 4 construction companies for the construction of the largest Agricultural Drainage Treatment Plant in the Egyptian North Coast.

The bank’s mission is to support developmental projects in Egypt. The new plant will supply treated water to irrigate reclaimed lands in the West Delta Region with a capacity of 6 million cubic meters per day. The alliance consists of Arab Contractors, Orascom Construction, Hassan Allam Construction and Metito Water Treatment Group. dstore Wins Best Luxury Fashion Department Store in Egypt at Luxury Lifestyle Awards

Creating a pleasant and satisfying shopping experience for premium fashion items has long been the hallmark of the famous luxury retail store dstore. Its huge selection of brands, world-class services, and unwavering commitment to customer satisfaction have resulted in dstore being named winner of Luxury Lifestyle Awards in the category of Best Luxury Fashion Department Store in Egypt.

Fawry Participates In ‘Pre-Series C’ Fundraise In Elmenus

Fawry (the “Company”, FWRY. CA on the Egyptian Exchange), Egypt’s leading e-payments solutions provider, announced today that it has acquired a minority stake in elmenus, one of Egypt’s foremost food delivery platforms. This investment comes as part of Fawry’s efforts to establish strategic partnerships with high- potential tech companies, with an eye to generating profitable synergies and furthering the Company’s objective of developing Egypt’s growing digital ecosystem. Energize your life with GROHE shower systems

Awareness of one’s own health and wellbeing has never been higher. Currently, everyone is spending more time at home and it is becoming increasingly important to establish small but crucial self-care routines in order to recover from a long working day and recharge one’s batteries. The bathroom is often the best place to experience this rare ‘me-time’. Here, everything revolves around showering, the central element of daily routines and an ultimate source of energy: Taking a shower vitalizes in the morning, refreshes after an exhausting workout or physical work during the day, and relaxes in the evening. GROHE’s shower system portfolio offers a variety of products that meet individual needs and provides the right product for everyone. Perfectly matching head and hand showers combined with a thermostat meet any shower desire. At the same time, specific features and innovative technologies like GROHE EcoJoy enable a more sustainable lifestyle. Enjoy your shower with a clear conscience towards the environment.

Jaz Hotel Group launches Jazy Kids Club – An exclusive program for children to enhance the family holiday.

Jaz Hotel Group rolled out an exclusive program that focuses on enjoyment and learning for children during their stay at any of the Jaz Hotels under the name of Jazy Kids Club with a especially curated program for children up to 12 years of age. This program looks to enhance the family holiday experience by providing activities and engagement opportunities for the young travelers. Jazy Kids Club is founded on the pillars of upscale hospitality, inclusive holidays and meaningful and experiential stays. The program aims to engage young guests in a safe environment and ensure that they are not dependent on their families.

Hyundai Motor Wins 16 Red Dot Awards: Brand & Communications Design 2021

Hyundai Motor Company today announced that it won 16 design awards, including two ‘Best of Best’ and 14 ‘Winner’ honors, at the Red Dot Award: Brands & Communication Design 2021, hosted by Germany’s Design Zentrum Nordrhein Westfalen. Kia appoints National Marketing Company (NMC) as a second distributor in Saudi Arabia

Kia has newly appointed the National Marketing Company (NMC) as its second distributor in Saudi Arabia, with the official inauguration taking place on the first of July. NMC joins Kia’s regional distributors to represent the Korean auto-manufacturer and will lead on sales in 7 out of the Kingdom’s 13 provinces.

Emaar Misr inaugurates the first international marina on the North Coast “Marassi Marina and Yacht Club”

The port is the first international marina along the North Coast.

Company Founder Mohamed El Abbar: “We are proud of this international edifice that will transform the North Coast and put it on the global yacht tourism map.”

Emaar Misr has inaugurated the first international marina on the North Coast “Marassi Marina and Yacht Club” inside Marassi. The port is the most significant touristic marina on the southern border of the Mediterranean Sea, covering 1.16 million square meters. Majid Al Futtaim announces the launch of the first shaded Padel courts in the country at Mall of Egypt in partnership with Go Padel

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, announced the launch of the first shaded Padel arena in Egypt at Majid Al Futtaim’s flagship property – Mall of Egypt – with the aim of introducing a space and activity that maintains the health and wellness of its customers. In partnership with Go Padel Egypt, Mall of Egypt opens the newly inaugurated courts to its customers at the mall’s plaza parking.

Maserati Grecale: let the countdown begin

The name of the new model has been hoisted on the Maserati Multi 70 trimaran mainsail

Modena, Maserati Grecale sets sail on the Maserati Multi 70: the new SUV’s name has been revealed and the countdown for its debut on the world stage has begun.

This November the spotlights will turn on as the new car is unveiled.

Fine Solutions Educates Fine Dine Program Members with the Latest Hygiene & Wellness Standards

Fine Solutions, the away-fromhome division of Fine Hygienic Holding, a world-leading wellness group and manufacturer of hygienic paper products and germ protection solutions, conducted a Hazard Analysis Critical Control Points (HACCP) advanced level training for the current and potential Fine Dine program members. As one of the key players in the B2B hygiene scene in Egypt, Fine Solutions implemented this comprehensive training in collaboration with the Egyptian Chefs Association (ECA), promoting food safety and sanitation in Egypt’s dining establishments.

FHH & Misr El Kheir Foundation Join Forces to Empower Female Breadwinners in Beni Suef

Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturer of hygienic paper products, recently signed a cooperative agreement with Egypt’s renowned NGO, Misr El Kheir Foundation, to fund and support the foundation’s income-generating and hygiene awareness programs in the Beni Suef governorate. Arab Celebrities Outshine with New Collections and Designs from Styli

Styli launches its new couture collections including “Galentine” and “Marple” where it features the latest wear designs for the modern woman. These collections have attracted the attention of many Arab Influencers who adorn and appear with these designs on their social media channels. Styli, the ultimate trendy fashion app that has been launched in 2019, has become in a short period of time, a preferred destination and a fashion partner for most of the influencers across the region as well as individuals for their different outfits in 2021

Egypt’s Ministry of Manpower, WFP and Hilton Luxor Resort & Spa mark new prospects for youth employment with completion of a first-of-its-kind hospitality training programme

LUXOR – Within the framework of the national youth development initiative ‘Your skill is the foundation of your profession’, Egypt’s Ministry of Manpower, the United Nations World Food Programme (WFP) and Hilton Luxor Resort & Spa concluded the first joint vocational training programme on hospitality. HONOR started a new journey to be a premium technology brand

HONOR begins its thrilling new journey with the goal of becoming a premium technology brand with a host of exciting new products that enable users to be more productive, enjoy immersive entertainment and more with innovative new technologies like Apple and Samsung.

The new HONOR has developed a range of advanced products as it seeks to become a top three global smart device brand. It has created a new intelligent world for everyone with its 1+8+N concept of a shared ecosystem of devices and services with the smartphone at its center. To celebrate its new vision and journey.

Namaste Indian Restaurant at Ramses Hilton Celebrating the Indian Independence Day

On the occasion of the Indian Independence Day on Sunday August 15th, a special celebration will be held at “Namaste” Indian Signature Restaurant at Ramses Hilton. Our Indian chefs will create a special authentic set menu dinner and also a delicious vegetarian menu will be available.

Pfizer presents latest advances and breakthroughs in cancer care during its 14th Africa and Middle East Oncology Summit

On the back of the successful completion of its 14th Africa and Middle East (AfME) Oncology Summit, Pfizer announced the latest advances and breakthroughs in cancer care to improve patient lives. The annual three-day education and interactive forum gathered around 100 professionals, including medical oncologists, regional speakers, and international speakers from USA, Spain, Italy, and France. The meeting focused on treatment advances offered in breast cancer, genitourinary cancer, and non-small-cell lung cancer management.

Sir Geoffrey Adams steps down as Britain’s Ambassador to Egypt

The British Egyptian Business Association held an event to bid farewell to Sir Geoffrey Adams, British Ambassador to Egypt. It was attended by HE Dr. Mohamed Maait, Minister of Finance, HE Eng. Yehia Zaki, Chairman, Suez Canal Economic Zone, Dr. Ahmed Kamaly, Deputy Minister of Planning and Economic Development, and Ambassador Hazem Khairat. Raya CX launches FutureTECH accelerator powered by Openner to scale tech startups in the customer experience domain with investment of up to EGP 1M per startup

Raya Customer Experience (RCX), one of Raya Holding’s companies, has announced launching its first Corporate Accelerator “Raya FutureTECH”, powered by the venture builder, Openner.

Raya FutureTECH will power earlystage tech startups that have a minimum viable product or a solution that addresses a problem in the customer experience field across all industries.

SOMABAY Witnesses International School Inauguration Thriving with Educational Services Across Red Sea Governorate

Egypt Education Platform, the leading education services provider in Egypt and Somabay announced signing a Memorandum of Understanding to develop and operate the first international school in Somabay under GEMS International Schools stream-EEP.

The cooperation aims at providing quality educational services for the local community and the cities in the Red Sea governorate. ZED Club Launches Its New Women’s Football Academy ZED FC Club, one of Egypt’s top private clubs, announced today the inauguration of ZED’s Women Football Academy, in partnership with “Empower Women Football Academy”. Through this partnership, ZED FC Club aims to establish its first football team for women, develop high-performance athletes, and spread the message that football is a game for women too. This collaboration aligns with ZED FC’s strategy to introduce a variety of new sports and develop highlevel sports academies.

Best-designed Flagship Killer realme GT Master Edition Series Launch Globally, together with realme’s First Laptop realme Book with 2K Display To celebrate 100 million users around the world, the fastest growing smartphone brand realme today announced it is expanding into the affordable high-end segment with the release of two new stunning smartphones to its GT series: the realme GT Master Edition and the realme GT Explorer Master Edition. Moreover, realme revealed that it was expanding into the laptop category for the first time with realme Book, a slim, 2K-display laptop forged in the brand’s distinctive design.

Steigenberger Alcazar, the highest rated by travellers around the globe!

2021 is a special year for the castle of luxury Steigenberger Alcazar Sharm El Sheikh; which celebrates an outstanding number of Guest Reviews Awards from various superb websites in the field of travel & tourism around the globe. On top of the awards was the prestigious Tripadvisor Travelers’ Choice Best of the Best, which the hotel received for the second year consequently. The website also recommends the hotel as one of the top 1% hotels worldwide.

MARAKEZ is Opening the First “Noon By Fagnoon” Branch in West Cairo soon at Mall of Arabia

For the first time in West Cairo, MARAKEZ, one of the largest mixed-use developers in Egypt, is opening Mall of Arabia’s doors to the first Fagnoon “Noon” branch.

Mall of Arabia is Fagnoon’s fourth location across the country following branches in Marioteya, Alexandria and New Cairo. Located within West Cairo’s favorite outdoor destination, The Park, Fagnoon will add to the wide variety of outdoor activities. The Park features a kid’s playground, food and beverage outlets and vast green spaces. With 100 Female & Male Swimmers For the very first time, Egypt hosted one-of-a-kind swimming tournament, where 15-year-old to master Olympians & Paralympians smashed Guinness World Records scoring 42 min 12.13sec. Such breakthrough hasn’t been achieved since 2019, when the UK’s Mind Over Swimmer marked the fastest 100 x 50 m swimming relay, scoring 43 min 32.36 sec.

Hyundai Motor Group to Unveil its Future Vision for Hydrogen Society at the ‘Hydrogen Wave’ Global Forum in September Hyundai Motor Group (the Group) today announced to host ‘Hydrogen Wave’, a global virtual forum which represents the Group’s plans for a new ‘wave’ of hydrogen-based products and technologies. The forum will also provide a revealing insight into the Group’s future vision of a sustainable hydrogen society.

Al-Mansour Automotive appoints Ankush Arora as new CEO Al-Mansour Automotive Company, one of the largest General Motors dealerships in the world, has announced the appointment of Ankush Arora, the company’s Director of Operations, as the new Chief Executive Officer of AlMansour Automotive Company, effective July 1st 2021

OPPO Enco Air — The true Wireless Earphones Officially Released

OPPO Acoustics unveiled its latest edition to the OPPO Enco line with the new OPPO Enco Air True Wireless Earphones. With their eye-catching design, highquality audio, convenient touch controls, and user-focused features, the earphones are a definite contender for the summer’s hottest new upcoming wireless audio product.

OPPO gears up to reveal its latest Reno6 Series smartphones in Egypt Featuring Every Emotions, In Portrait

Global technology brand, OPPO, announces the upcoming launch of its all-new OPPO Reno6 Series in Egypt this month. The company’s leading trend-setting cult comes in two versions OPPO Reno6 & OPPO Reno6 5G - AI portrait expert equipped with a load of industry-leading features. September 2021 • IDENTITY 61

Palm Hills Club Breaks a Major Milestone by hosting the One and Only Rafa Nadal Academy’s Camp on its Tennis Courts Shaping Egyptian Youth

As tennis starts to become an indispensable sport in Egypt with its increasing popularity day after day, the fans of the game highly anticipate the emergence of more Egyptian tennis champions participating in well-known international tournaments representing their country. Palm Hills Club has contributed to shaping the talented Egyptian youth to take their very first step towards this dream by establishing a major milestone to develop their capabilities through dedicating its field to host the one and only Rafa Nadal Academy’s six-day training camp.

realme offers the best gaming experience in entry level smartphones with the C21Y

realme, the world’s fastest growing smartphone brand, launched the realme C21Y in Egypt today. The realme C21Y is the successor of realme C21, featuring an upgraded processor – the Unisoc T610 Octa-core 12nm, AI Triple Camera and 5000mAh battery, perfect for users looking for an entry level device packing a powerful performance. SODIC releases 1H21 results; record 1H for gross contracted sales and strong performance with growth across financial and operational KPIs

Sixth of October Development & Investment Company “SODIC” has released its consolidated financial results for the six months ended June. SODIC sold 621 units during the first six months of 2021, generating gross contracted sales of EGP 3.76 billion; an increase of 99% over EGP 1.89 billion of gross contracted sales during the first half of 2020. #TokyoOlympics takes centre stage on Twitter

Official Olympic Games emoji available in over 30 languages for first time

As the Olympic Games get underway, following a year of delays and uncertainty, the world’s attention is turning to Tokyo, with Twitter transforming into the roar of the crowd, as real-time conversations unfold on the platform. From supporting Olympians, to commentary of sporting events, people are celebrating what’s happening, through country flag emojis, Olympic emojis and a number of other features.

His Excellency Mr. Adly Mansour – Former President of Egypt - Enjoys a Splendid Stay at Steigenberger Hotel El Lessan!

Steigenberger Hotel El Lessan Ras El Bar had the honor of welcoming H.E. Mr. Adly Mansour – former President of Egypt - during his annual vacation. H.E. planned his first vacation this year at Damietta governorate and specifically in Ras El Bar due to its epic and iconic location.

The hotel’s team were thrilled to have His Excellency pleased by the charming atmosphere and immaculate service extended during this vacation and hope to welcome his Excellency back again to grace the hotel. Vodafone renews its relationship with Workplace to build bridges in a hybrid world

While many businesses struggled to find ways to keep their people connected during one of the most disruptive times in recent history, Vodafone already had a secret weapon that helped it thrive in times of extreme uncertainty.

Thanks to the company’s 2019 adoption of Workplace, Vodafone maintained a sense of connection and engagement among its global workforce. Not only that, it experienced growth in employeeled initiatives, campaigns and communities, as people rallied together.

Toyota Egypt Drives Digital Experiences for Millions of Customers Via Partnership with Edraky – A SAP Local Partner

Toyota Egypt Group, the sole distributor for Toyota Motor Corporation products and one of Egypt’s largest automotive distributors, has recently announced a digital transformation partnership with global technology company SAP; to drive new levels of customer experiences.

“As Egypt’s automotive market kicks into high-gear after the pandemic, customers expect automotive dealers to fully integrate sales, services, and spare parts. According to the Automotive Marketing Information Council (AMIC) Egypt, about 168,000 passenger vehicles were sold in Egypt in 2020, a 32% increase from 127,000 in 2019” declared Ahmed Monsef, CEO, Toyota Egypt Group.

vivo Launches its Long-awaited vivo Y53s smartphone

The Y53s brings greater clarity with its 64MP* Camera and Super Night Mode

Continuing its strong return to the Egyptian market, vivo launched today its latest smartphone, the Y53s, at EGP 4190 in stores. This highly anticipated launch has got experts talking and generated immense hype over the improved quality of the model. The upgraded functions of the phone set a high bar for competing brands and create an opportunity for this generation to live life to the fullest.

Fawry, AWEF, Unilever and LEAD Foundation celebrate the continued success of the “Heya Fawry” initiative

In line with its mission to empower Egyptian women, the leading digital transformation and e-payment network Fawry has just announced the expansion of the ‘Heya Fawry’ initiative to increase poor and disadvantaged women’s access to life-enhancing digital financial services and greater economic opportunities.

Take It Forward With The Latest Data-Driven 3d Printed Performance Technology – Adidas 4dfwd

Adidas Running introduced the latest iteration of adidas 4DFWD – the next step in data-driven 3D printed midsole technology, designed to move you forward. printing, adidas 4DFWD is created to provide runners with an all-new running experience. Following its initial limited release in May and a special solar red and white colourway released last month, adidas 4DFWD is now launching globally with a striking hero core black colorway featuring signal green accents.

Caroline Selim Appointed to General Manager At Renaissance Cairo Mirage City Hotel

Renaissance Cairo Mirage City hotel is pleased to announce that Ms. Caroline Selim has been appointed as the hotel’s new General Manager as of August 15th, 2021. Ms. Caroline has been working as a General Manager at Sonesta Hotel Tower & Casino since July 2018. With her 25-year professional career experience in hospitality, Ms. Caroline is a great asset to Renaissance Cairo. She has held several positions in Sales, Operations & Banquet departments in Sonesta and Radisson blu hotels. “I am delighted to have been granted this opportunity to become Renaissance Cairo Hotel’s General Manager.