SOCKS & SHOES GO BIG TIME

Socks & Shoes Make it to the Big Time

Custom socks and sneakers were big in the promo and retail worlds for 2019...really big. But come 2023 experts say the global footwear market will be around $11 billion. These same experts believe that the rising demand for high end luxourious socks will blossom too. So what better place to advertise your logo and get some really “eye catching” ad impressions?

As you know the sneaker culture has been growing steadily for many years now, but socks were a little behind. As this culture of hot looking sneakers grew it was inevitable for socks to take their turn in the limelight. Somehow it just wasn’t right to wear plain white socks with a really cool looking sneaker. Now there are literally hundreds of different styles you can choose from, ALL with you logo on them.

And in addition you can also get different materials whereas before it was pretty limited to cotton. Want really upscale high priced socks? Well those are available too. Maybe your next golf tournament would be a great place to make sure all your attendees are advertising your brand while walking around.

Plus, customized sneakers (on the higher $ side of promotional products) REALLY attract the public’s eye. Think about it, you’re walking down the street and spot someone wearing a super cool logoed shoe and you almost stare at it. Want ad impressions? Socks can do the job.

Socks & Sneakers are No Longer a Promo Fad

Make it to the Big Time

We really have to hand it to our feet...regardless of size or shape they have inspired a revolution and evolution in the sock market. Whereas just a few years ago there was virtually little selection, now there’s a ton to choose from and they are pretty cool.

That’s really good news for Promotional Products Buyers because getting the most amount of ad impressions is frequently linked to a rising demand...in fact a craving for their novelty...and socks are showing up big in their ability to do that.

What are some of the advantages to sock promotions? First, they are unisex. Next the category of using wearables for promo campagns is bigger than any other promotional market. Generally the price point for socks is right. One size usually fits most of your customers, and they are a great alternative to t-shirts when you have a tight budget and want a wearable item for your promotion.

Socks & Sneakers are No Longer a Promo Fad