Entirely NEW Focus on Branding

The Promo Industry Adapts-- Makes Up for Shortages in Retail Chain

The Pandemic Causes an Entirely New Focus on Branding & Marketing

For all of us this has been one very big and unpredictable rush of bad news. The words Covid-19 weren’t on anyone’s lips five months ago and now there’s not a day that goes by without it being mentioned Hundreds of Trillions of times per day.

So while there’s a negative side to the virus there’s also a positive side for the promotional products industry. A very good side...and that’s the ability to focus your branding while battling the virus. Let’s do our part to wipe out this pandemic.

People are saying it seems like time stopped...but it DID stop. Our lives stopped to a screeching halt not able to do anything in public. With that so did all of the promotional programs you’d put in place. As a promotional products End Buyer, you just saw all of your hard planned work go down the tubes. Don’t worry, as your promotional products Distributor we’ve got some great ideas we’d love to share with you to restart your marketing with tons of Covid-19 promotional battle tools.

There are so many innovative ways for Corporate Marketers to reach out and touch your clients with a tangible, and protective promotional product. Think about the impact of them getting one of your hottest t-shirts being worn in public before the pandemic...and how now they’d be elated with a comfortable mask with your logo on it. Mask versus t-shirt, the clear winner will be a mask. And the result will be everyone in your community sees your logo thousands of times on their face.

Everyone is forced to rethink marketing but great things will become of it.

There will also be a great need for promotional products that are newly designed and totally functional to protect us from the virus, The concept of something that’s new has been driving our industry for a long time. If its “new” the product will get the most exposure. Get ready! There will be hundreds of new products our Suppliers are busy creating to fight Covid-19. And you can suggest products as well...we will get it made for you!

The Pandemic Causes an Entirely New Focus on Branding & Marketing

Everyone is forced to rethink marketing but great things will become of it.

Responding to the Covid-19 Crisis 6 Steps to Consider

Step 1: Brainstorm best/worst-case scenarios

Step 2: Update baseline metrics, dashboards, and KPIs

Step 3: List existing and emerging roles for your promo campaigns

Step 4: Review resources available for your promotional initiatives

Step 5: Curate new social websites to reflect your commitment to fighting Covid-19

Step 6: Sit with your support teams and figure out what are the next steps

There will also be a great need for promotional products that are newly designed and totally functional to protect us from the virus, The concept of something that’s new has been driving our industry for a long time. If its “new” the product will get the most exposure. Get ready! There will be hundreds of new products our Suppliers g to fight Covid-19. And you can suggest products as well...we will get it made for you!

What lies past the pandemic marketing wise? There are a ton of positive plans you can put forth to make a difference. But to be successful, almost everything this year should be designed around fighting the virus. Serving your community with products that protect them will insure that your brand is seen...and seen in big numbers. That includes getting your products talked about on line in social sites as well. The coolest and best protecting promo items will score really big with your customers. They will be ultimately grateful and reward your efforts with a new found loyalty not found in many years.

For now and for the foreseeable future masks will be “the go to product” for promotional products. Washable, reusable masks that provide a high level of protection is the right gift. You will find a million different styles, dozens of fabrics, and plenty of decoration techniques. From screen printing on the masks to embroidery or using plastic molded labels, you’ll make your mark and do something really great by providing a product that can and is saving lives.

Other marketing ideas includes products that will avoid passing the virus from hand to hand. That includes door handles, buttons on elevators, entering your password while you’re buying groceries and more. What we’re saying is, “think safety” when you are rewriting your