Branigan Communications

AN INSIGHT-DRIVEN COMMUNICATIONS COMPANY

At Branigan Communications, we understand that the most important business decisions are

WHERE TO SPEND TIME, ENERGY AND MONEY. For more than a decade, we’ve made believers out of CEOs about how to use communications as a strategic business tool to drive revenue and build brand.

We start with this question:

Do your communications objectives align with your business objectives? If they don’t, we’ll make sure that they do, with respect to budget and timeline.

Through INSIGHTS, COLLABORATION and

EXECUTION, we make it easy, enjoyable and worthwhile for our clients.

Your success means as much to us as it does to you.

We leave nothing to chance, providing in-depth analytics and measurable ROI wherever possible.

US

We are Branigan Communications.

We listen.

We ask the right questions.

We measure everything possible.

We use insights to develop communications strategies that get results.

We believe in doing great work with great people.

Tom Branigan, CEO Nearly 25 years of global communications expertise in corporate positioning and reputation management; crisis and executive communications; employee, investor and labor relations

A few words on Tom Branigan:

Optimist, steward of

common sense

Tom’s walk-up song:

“Join Together” by The Who

Kathleen Dohearty, Managing Director Nearly 20 years in communications, specializing in strategic planning, integrated marketing communications and new business development

A few words on Kathleen Dohearty:

Ideator, problem-solver, arts-lover

Kathleen’s dream role on Broadway:

Eponine in “Les Miserables”

US

Our competitive advantage is our people.

Results happen when our team implements, and there is no substitute for that — anywhere.

Our process to extract brand insights and integrate them into actionable strategic communications is proprietary,

and it works.

BRAND STRATEGY INTEGRATED COMMUNICATIONS

INSIGHTS, PLANNING, MEASUREMENT

SUPPORTING BUSINESS OBJECTIVES

AUTHENTIC, LASTING ENGAGEMENT

EXPERIENTIAL MARKETING

CRISIS COMMUNICATIONS PLANNING AND MANAGEMENT PROTECT YOUR MARKETPLACE EQUITY

HELP LEADERS ENERGIZE AND INSPIRE

COMMUNICATIONS LEADERSHIP TRAINING STRATEGIC CONTENT DEVELOPMENT MESSAGES THAT RESONATE

SOCIAL MEDIA STRATEGY ACTIONABLE SOCIAL INTELLIGENCE

SAY WHAT YOU WANT TO SAY

MEDIA TRAINING MEDIA RELATIONS MAXIMIZE YOUR BRAND’S THIRD-PARTY CREDIBILITY

EMPLOYEE COMMUNICATIONS IMPROVE MORALE, REDUCE TURNOVER

BRANIGAN COMMUNIC ATIO

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Founded 2 004 B2B and B 2C exper ti se Average relationshipclient is years or lo five nger 55% of cli are intern ents atio corporatio nal ns 1,000 h philanthro ours of py each ye ar

ABRIDGED

Communications Leadership Training:

With 170,000 employees in more than 1,300 locations across six continents, communications at Fortune 500

Johnson Controls is key to its business strategy. We created specialized training sessions to help employees better communicate up, down and across the Communications skills are the single-most important factor in choosing managers.

University of Pittsburgh Katz Business School survey

organization, understand cross-cultural nuances and avoid miscues.

Our customized training modules incorporate a measurement system that delivers individual feedback to each participant.

Experiential Marketing:

The annual AHR Expo is the Oscars of the HVAC world for Xylem, a global pure-play water technology company.

We created a red-carpet experience to the delight of the 300-plus invite-only

POWER OF e campaign Best public relations campaign

attendees of Xylem’s hospitality event in New York City.

Best B2B campaign

In addition to our work on the experiential

Best video

side, we were part of the team behind

Best new product launch

the award-winning The POWER OF e campaign, recognized by the

The Business Marketing Association Awards

Business Marketing Association.

Integrated Marketing Communications:

Media relations was one element of the integrated campaign for the 50th anniversary of family owned

Palermo’s Pizza. Working with creative partners, we developed the 50,000 Pizza Giveaway campaign for the company’s 50th anniversary, The centerpiece of the experiential campaign was the donation of

50,000 pizzas to local food banks, underscoring Palermo’s social mission of giving back to communities in need.

Palermo’s Pizza, 50th anniversary campaign

a three-month national tour that included 10 celebration events in nine Palermo’s markets.

We coordinated public relations efforts for the campaign, preparing media alerts for each stop, arranging media coverage, logistical details, follow-up media coverage and interactive social media components. Media impressions for the tour totaled nearly 21 million.

Social Media Training and Execution:

With many brands housed under the umbrella of water technology company

Xylem, the company wanted to leverage social media to directly engage with the sales force, distributors and dealers for its largest brands. However, The social media strategy included paid promotional

many of its key audience targets were not on or proficient in social media.

posts on Facebook, boosting

We conducted a series of training sessions,

followers as much as

which resulted in a 22 percent jump in

400 percent.

Facebook followers after the first session.

Brand Strategy:

During our ongoing relationship with

UPAF, the nation’s largest performing arts fund, we conducted extensive qualitative and quantitative research to establish insights on how to engage younger donors and deepen relationships “This in-depth research has been critically important in identifying

with established givers.

The outcome?

and prioritizing growth

Awareness, participation and donations are

opportunities.”

all on the rise.

Deanna Tillisch president and CEO, UPAF

Let’s do some great work together.

Learn more about Branigan Communications at

branigan.biz or call us at

414-459-3946.