The Ideal Bathroom Magazine 31

Issue 31 | Jan 2021

THE IDEAL BATHROOM Essential information for bathroom retailers

Introducing our new brand partner....

to announce the partnership between

Ideal Bathrooms are offering

40% OFF JOINING VIRTUAL WORLDS In celebration of Ideal Bathrooms’ 40th Anniversary, Ideal Bathrooms are subsidising subscriptions to Virtual Worlds, the UK’s Best Design Software to support retailers and maximise profitability.

Scan the QR code or visit virtualworlds.co.uk/ ideal40th to find out more and register your interest* Offer valid until 28/02/2021 | *Terms and conditions apply.

WHAT’S INSIDE… 4

A YEAR OF UPHEAVAL, BUT RECOVERY ON THE WAY Welcome to the first 2021 edition of The Ideal Bathroom – I’m sure we’re all glad to see the start of a new year! I hope that you remained fit, healthy and well throughout 2020.

At the end of 2020 we conducted our Industry Report survey. You can read about some of the findings of this year’s report on pages 12-13.

Some key stats; more than 5% of respondents said they estimated a sales growth of more than 20% in 2020, and over 50% of retailers say they are confident in the market for the upcoming year.

Moving away from the virus, 2021 is a big year for Ideal – it’s our 40th anniversary! To celebrate, we’re delighted to launch our 40th Anniversary Reward scheme, giving our retailers a chance to win some fabulous prizes. Find out more on pages 18-19.

2021 will also see some exciting new additions to the Ideal Bathrooms portfolio. We’re thrilled to announce we have been appointed national distributor for Aquadart enclosures. Offering a blend of the latest designs together with the highest levels of detail and quality, this exciting product range will now be available to retailers. Learn more by heading to pages 10 and 11. We also spoke to Rob Harrison; Owner of Cavalier Marketing on page 34 for his insight on the new partnership.

THE BUZZ All the latest industry news in one place

10 AQUADART

Announcing our latest partnership

12 THOUGHT LEADERSHIP What we learned from 2020

15

BAGNODESIGN NEW RANGES Introducing the stunning new and extended ranges

18 40TH ANNIVERSARY REWARDS Introducing our new rewards program

21 LET’S GET DIGITAL

A round-up of 2020 in the digital world

24

GEBERIT’S HOTTEST HOME TRENDS Shining a spotlight on the hottest home trends

28 SOTTINI

The latest collections from Sottini

30 BERRYALLOC

Introducing our new brand partner

Due to popular demand since launching BagnoDesign in June 2020, we’re delighted to be expanding our partnership and offering retailers stunning furniture and sanitaryware ranges.

32

IN FOCUS...

After a turbulent year, one thing that has been so positive to see is how the industry has pulled together and come up with many ingenious ways to adapt to the new normal.

34

WHO IS...

35

BATHROOM WITH A VIEW

I wish you all every success and happiness for the coming year – whatever it may bring.

Danielle Lillis Commercial Director

Fairfield Builders Supplies share their story with us

Rob Harrison, Managing Director of Cavalier

Sharing the best bathrooms with a view from around the world

If you would like to contribute to The Ideal Bathroom please email Hayley.Acres@idealbathrooms.com

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

THE BUZZ LATEST NEWS

Ideal Standard releases new elegant brassware collections

Ideal Standard refreshes online presence with new website

Ideal Standard has launched its new Cerafine D and O ranges – two easy-to-clean brassware collections which feature outstanding performance capabilities and stunning aesthetics for homeowners.

Ideal Standard has refreshed its online presence with a new website, designed to meet the growing trend for omnichannel retail models.

Both collections comprise of basin mixers, mini basin mixers, dual controlled bath fillers and dual controlled bath shower mixers. Cerafine D products incorporate soft, geometric shapes to reflect current home design trends, and are able to stylishly complement both square and round-styled ceramic suites. Cerafine O brassware features slim, elegant cylindrical spouts, and is suited to more minimalist bathrooms.

The new site improves user experience and gives retailers, as well as consumers, access to a wide range of support and advice. The move comes as part of Ideal Standard’s ambition to promote greater levels of responsible retailing.

All Cerafine basin mixers are equipped with a 5l/min aerator limiting the maximum water flow to help the end user save on utility bills. Comfort is further enhanced by the inclusion of LightMove® technology, allowing easier temperature adjustment. The basin mixers in both collections also incorporate Ideal Standard’s unique FirmaFlow® ceramic cartridge, which has a lifetime of 500,000 operating cycles – more than twice the requirement to meet WRAS standards.

Katie Cope, Ideal Standard UK Marketing Director, said: “This is a major milestone in the development of our web presence and is the beginning of a vastly improved online offering for customers, installers, architects and anyone looking to purchase our products.

“At Ideal Standard, we are wholly committed to helping retail partners with changing consumer habits and the growing use of online channels, so this website is essential to ensuring they have access to the support they need.”

To see the new website, and to find more information about Ideal Standard, visit: idealstandard.co.uk

For more information, visit: idealbathrooms.com

Aqualisa introduce two new brassware ranges and additions Following hard on the heels of adding a bath/shower mixer tap to its existing brassware offer the rebranded Uptown collection, leading shower manufacturer Aqualisa has introduced two more ranges of brassware under the new Downtown and Central branding. All three ranges are a value for money option, that will support shower sales with a style coordinated brassware proposition.

This latest move, with plans to add more ranges in 2021, establishes Aqualisa as a brassware category player with a strong proposition for market sectors where bathroom customisation and the trend towards ‘mix and match’ is a strong purchase influence.

All taps in the ranges are easy to fit with flexible hose connections and click clack wastes included with the basin taps. They are durable and functional with high quality limescale resistant chrome plate finish, justifying a 5-year guarantee against any manufacturing defect. With integral flow limiters and full WRAS approval, the ranges satisfy all Part G water safety, usage and efficiency standards.

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TOWEL WARMERS

FEATURES: • Essential’s own stylish range of towel warmers in a range of sizes • Straight and curved models • Compatible valves and elements available • Straight models available in Chrome, Anthracite and Matt Black • Select lines available with simple Every Day Low Prices • 5 year guarantee

Full range is available now, for more information please contact your ASM or visit essentialfromideal.com

THE IDEAL BATHROOM | The latest marketplace news

The latest marketplace news | THE IDEAL BATHROOM

THE BUZZ LATEST NEWS

Traditional continues to be popular around the UK Even after a difficult year, Bayswater Bathrooms continues to grow as homeowners have looked to improve or update their homes during the pandemic.

We now have 274 displays ordered within the UK and Ireland which has been a real achievement and we hope to continue this success with some exciting new developments in 2021. Traditional styles continue to be popular and as we move into the colder months the trend for darker shades will come to the forefront – think Stiffkey Blue and Plummett Grey finishes on our beautiful furniture.

Due to the impact covid-19 has had on our industry, we understand that digital presence is all the more important, therefore for 2021 we have invested in a brand new Bayswater website which will have a new look and feel as well as being packed full of inspirational imagery and content!

Ideal Standard launches design-focused magazine, Together The magazine features an exclusive interview with renowned Italian designer, Roberto Palomba from Palomba+Serafini Associati.

The world-leading studio announced its long-term collaboration with Ideal Standard in 2019, with Roberto becoming the company’s Chief Design Officer. The partnership has already seen a number of exciting and striking bathroom and washroom collections launched over the last year, with much more to come.

To learn more about Together magazine, you can access the online edition and subscribe receive future issues at: together.idealstandard.com.

Malmo™ luxury vinyl flooring offers a stylish and hard-wearing solution The comprehensive Malmo™ Rigid Luxury Vinyl Tile (LVT) collection offers a stylish, easy fitting and hard-wearing flooring material that is suitable for use in a wide variety of settings such as bathrooms, cloakrooms and utility rooms.

Available in 32 stunning designs including tile and woodgrain effects, the colour palette features on-trend greys, travertines and classic oaks – all in a contemporary matt finish. Twelve of these designs feature the innovative Malmo™ Senses Registered Embossed finish, which perfectly replicates the look and feel of real wood like never before by embossing the texture perfectly in line with the visual pattern of the woodgrain.

Malmo™ Rigid and Senses feature a 1mm underlay already attached to eliminate the cost and fuss of installing it separately, and the Välinge 5G click installation system makes fitting simple even in tight spaces.

R10 slip resistant and completely waterproof to its core, Malmo™ is much quieter underfoot than stone or hardwood equivalents. It is naturally warmer to the touch but also compatible for use with water piped underfloor heating systems for an added touch of luxury.

Malmo™ is available with up to 25 years warranty for domestic use.

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Following the successful launch of the BAGNODESIGN brassware collection into Ideal Bathrooms, we are delighted to expand the range due to popular demand. Now introducing bestselling furniture, sanitaryware & bathing ranges to create stunning, innovative designs.

Contact your local Area Sales Manager for more information.

The latest marketplace news | THE IDEAL BATHROOM

THE BUZZ LATEST NEWS Inspiring Brassware Finishes from Niagara Due to the success of Niagara, Cavalier Bathrooms have extended the collection with a number of exciting product launches to offer greater product versatility.

Presenting Albury, a contemporary designed tap range with minimalist cylindrical body and gently curved spout, the perfect addition to any modern bathroom. Competitively priced, the range is available in four striking colours including a standard chrome finish.

For those wishing to make a bigger statement, the range includes on trend matt black, brushed brass and brushed nickel options, the ultimate standout feature for your bathroom furniture. Finishes are electroplated offering enhanced corrosion protection and greater resistance to wear and tear.

Not stopping there, Niagara, have refreshed their showering collection to include coordinating brushed brass and brushed nickel shower sets to perfectly harmonise with the Albury tap range.

In addition, Niagara shower valves and accessories have been extended further with stunning matt black options - choose the perfect colour to bring your bathroom to life!

Just Trays provide solutions for customers with their Anti-Slip trays Leading UK shower tray manufacturer Just Trays continues to help retailers provide solutions for their customers with their JT Anti-Slip, designed to retain that premium styling whilst solving a key issue problem in the bathroom – slippy showers!

The colourless application is a technological innovation which minimises the risk of slips and falls in showers, without compromising on the bathroom’s stylish design. Providing the highest slip resistance rating for a product being used in barefoot and wet areas, the Anti-Slip application has an independently tested, European C Class rating.

Exclusively available to Just Trays, the Anti-Slip solution can be ordered and added to the full range of Just Tray’s British manufactured trays, including existing shower trays to create a non-slip surface.

The treatment is available on the full range of Fusion by JT, Merlin by JT and Ultracast by JT products.

Look out for the JT Fusion Antislip offers in our January iDeals booklet and for more information, visit idealbathrooms.com

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The NEW

IN STOCK NOW

Shaped from our landscape Taking inspiration from iconic Yorkshire landscapes, the stone effect shower tray range compliments the latest natural look bathroom and colour trends.

Inspired by the iconic Yorkshire landscape Naturals by JT is the latest addition to the JT range. The new stone effect trays feature four contemporary colour options: • • • •

Flamborough White Malham Grey Runswick Cream Howarth Black

with optional colour matched waste covers.

www.just-trays.com @JTJustTrays

@JTJustTrays

Just Trays Ltd

The latest marketplace news | THE IDEAL BATHROOM

IDEAL PARTNERS WITH AQUADART FOR AN EXCITING 2021 Ideal Bathrooms is strengthening its shower enclosure offering for 2021 after being appointed national distributor for Aquadart.

Danielle Lillis, Ideal Bathrooms’ Commercial Director, said: “This announcement not only signals our continued investment into the shower enclosures market; it also cements our relationship with the team at Cavalier, whom we have worked with for a number of years.

Offering a blend of the latest designs together with the highest levels of detail and quality, this exciting product range will now benefit from Ideal’s logistical and service expertise to offer excellent availability across the UK.

“We have been looking to grow our enclosure offering, and with Aquadart being highlighted as one of the most popular brands from our Ideal Industry Report, now is a great time to add the brand to our portfolio. This exciting partnership will give us access to their stunning range of enclosures while they benefit from Ideal’s logistical and service expertise to provide excellent availability across the UK.”

The new collection will replace the current April enclosure range, however Ideal Bathrooms will continue to distribute April brand’s shower trays and baths. The enclosure range from Aquadart offers a wide variety of products, including the unique showroom exclusive Asino 6 and Onisa 8 ranges, offering superior quality, robust performance and presents enhanced terms for displaying retailers.

David Gannon, Strategic Brand Director of Aquadart, said: “We are delighted that Ideal Bathrooms has taken on our highly successful Aquadart brand. The distributor’s role in providing next day access to one of the fastest growing ranges of enclosures will help us to meet increasing demand from existing, and new retailers for a faster and improved service.”

A bespoke, Ideal-branded brochure to highlight the partnership, featuring the full range of Aquadart enclosures, is now available to order and download.

This exciting partnership will give us access to their stunning range of enclosures while they benefit from Ideal’s logistical and service expertise to provide excellent availability across the UK.

Danielle Lillis, Commercial Director at Ideal Bathrooms

Asino 6 Hinge Door and Side Panel in Chrome

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THE IDEAL BATHROOM | The latest marketplace news

Key facts about Aquadart: Enclosures come in a range of styles and sizes to accommodate all bathroom layouts

Door options include sliding, hinged and bi-fold

All Aquadart products have a lifetime guarantee

Clean & Clear™ glass protection ensures ultimate hygiene while reducing the need to clean by half

Showroom Exclusives Showroom exclusive products include the Asino 6 and Onisa 8 ranges of enclosures, which will both be available to retailers Asino 6, measuring 1900mm high with 6mm glass, comprises of sliding and hinged door enclosures, in either a modern chrome finish or black, drawing upon the current industrial trend. Sliding doors enjoy the benefits of quick release rollers, whilst the beautifully engineered hinged doors feature a robust internal spring structure to ensure smooth operation.

The Onisa 8 range, meanwhile, measures 2000mm high with 8mm glass, and offers sliding door and single door quadrant options, in a stunning chrome finish. It also benefits from precision engineered quick release rollers that effortlessly glide to a smooth close.

Venturi 6 & 8 Retailers can now also enjoy Aquadart’s Venturi 6 and Venturi 8 range of stunning shower doors and enclosures. Both ranges offer a high-performing and affordable collection of enclosures. With either 6mm or 8mm toughened safety glass, concealed fixings and benefiting from generous adjustments.

The comprehensive range of styles include sliding doors with a smooth glide make showering a pleasure, while quadrants make a statement - and even offer the choice of single and double doors.

Alternatively, to maximise space, select our Venturi 6 bi-fold doors, with either a frameless or chrome frame finish, to bring a fresh, contemporary feel to any bathroom.

Rolla 8 Slider enclosure with corner post in Matt Black

Rolla 8 For those looking to make a real style statement, Rolla 8 is defined by smart design, precision geometry and versatility. This exciting frameless range has the minimalistic look of a wetroom yet incorporates the practical functionality of an enclosure – the best of both worlds.

With silver and black finish options to coordinate with any aesthetic, Rolla 8 also features beautifully engineered rollers, soft stop buffer and new clear seals to create a flexible product that can be used in numerous configurations.

Wetroom 8 & 10 Presenting Wetroom 8, boasting 8mm glass available in a number of finishes, including a standard chrome finish, anodised Matt Black and a bold, on trend Matrix style glass.

The Wetroom 10 range, meanwhile, features luxurious 10mm glass thickness and 2000mm height. Available in a range of profile and glass finishes, including anodised Matt Black and smoked glass.

Venturi 6 Frameless Bi-fold

For more information about the Aquadart product range, visit idealbathrooms.com or call 0800 634 2600.

Stylish, versatile and time-saving – Ideal and Aquadart make the perfect match.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

WHAT WE LEARNED FROM 2020 A POSITIVE OUTLOOK DESPITE THE PANDEMIC

Our 2020 Ideal Industry Report is the most intriguing yet, showing the real-time effects of living through such unprecedented times.

And we’re pleased to say that the results are in – and they look pretty positive.

An element we really wanted to hone in on this year was the use of digital marketing and sales tools – whether websites or social media.

With showrooms closed and potential customers urged to stay at home, a digital presence has, for most of the year, been the only way to stay in contact with customers and suppliers.

Key stats from the 2020 Ideal Industry Report:

One of the first questions we asked in the report was how bathroom retailers felt about the future as we head into 2021, with more than half saying they were either confident or very confident. This is reflected in the responses concerning projected sales growth in 2021, with the majority of respondents expecting growth of at least five per cent.

So, when people are making the choice to revamp their bathrooms, where are they finding the retailers? The vast majority (95 per cent) of respondents cited word of mouth as one of the key ways of attracting new customers – this compares with 73 per cent in the last Industry Report, from 2018. The next two most common business growth methods were showroom foot traffic at 53 per cent, and websites at 51 per cent – considerably higher than 2018’s findings of 25 per cent and 18 per cent respectively.

With all this upheaval, many industries have faced major challenges, ranging from total collapse to major restructuring – but how has the bathroom world fared?

This confidence, which was clear in our report, can be seen reflected in the trends across the wider home improvement market; pent-up demand, reduction in travel and an increase in time spent in the home is leading to a surge in households looking to undertake some form of home improvement. According to a recent survey, more than half of those questioned are planning on spending an average of £6,500 per household on developments over the next year.

Last year was quite the year. 2020 featured a Covid-19 pandemic, repeated national lockdowns to bring the rate of infection down, and now, finally, the rollout of a coronavirus vaccine.

More than 5% of respondents said they estimate a growth in sales of more than 20% in 2020

Over 50% of retailers say they are either confident or very confident in the market for the upcoming year

The top three ways retailers acquire business are word of mouth, showroom foot traffic and their website

88% of respondents agree that post-lockdown recovery has appeared to be strong The national lockdowns led to 61% of respondents increasing their use of digital technology

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THE IDEAL BATHROOM | The latest marketplace news

SOCIAL MEDIA FOR BUSINESS The percentage of companies with a social media presence has increased from 85% to 91%.

Use social media

91% More than 50% of those questioned are planning household developments next year

Still to invest

9%

With 95 per cent of retailer respondents having some form of website – a one per cent increase from 2018 – of these only 15 per cent had an e-commerce site, allowing customers to purchase online; which is down two per cent on the previous report. In fact, the trend shows a longer-term decline in retailers offering e-commerce sites; whether this reverses in the future as a consequence of lockdowns remains to be seen.

However, the use of social media is on the rise; 91 per cent in 2020 compared with 85 per cent two years ago. The biggest rise has been for the use of Instagram – which makes sense for such a visual industry – doubling from 26 per cent in 2018 to 52 per cent this year. However, Facebook still remains the most popular platform for bathroom retailers, with 87 per cent of those using social media having a presence on the site.

While none of our findings have been overly surprising, it is good to see a general air of quiet confidence throughout the bathroom industry, and an increasing willingness to think of new ways to do business.

We’re already confident that this year is shaping up to be a positive one – not least because here at Ideal, we’re celebrating our 40th year of business.

To commemorate, we have launched our new rewards program, 40th Anniversary Rewards, which will be even bigger and better than ever.

We’ve formed a new and exciting partnership with sponsor, and fellow Milton Keynes business, Virtual Worlds, to offer retailers a 4D theatre prize worth £18,000, plus a bonus for signing up early! Turn to pages 18 - 19 to find out more.

What are your predictions for the bathroom world in 2021?

We’d like to take this opportunity to thank all the respondents who took part; this year, more than ever, the on-the-ground insights have proved invaluable, and will be a key element of the bathroom industry’s plans for 2021.

Our Idealists would love to hear your thoughts.

Tweet us @idealbathrooms.

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P L ED NOW EVEN MORE EVERYDAY LOW PRICES Keep an eye out for our extended Everyday Low Prices (EDLP) sections. 100s of great value products from your favourite brands available to you anytime.

EDLP are simple nett priced products, highlighted in a separate section in suppliers pages.

These products are easily identifiable by the yellow page header and new EDLP icon.

EDLP Products are now available for:

THE IDEAL BATHROOM | The latest marketplace news

EXPANDING THE RANGE TO OFFER A FULL BAGNODESIGN BATHROOM The successful launch of the BAGNODESIGN brassware collection has led to demand for a wider range of products – which Ideal Bathrooms is only too pleased to be able to distribute.

In the last edition of The Ideal Bathroom, it was revealed that Ideal was strengthening its premium brassware offering by forming an exclusive partnership with BAGNODESIGN. As well as exclusively stocking 650 brassware pieces, Ideal Bathrooms will now also be able to offer key ranges of BAGNODESIGN’s bestselling furniture, sanitaryware and bathing ranges.

Danielle Lillis, Ideal Bathrooms’ Commercial Director, said: “We’re delighted to extend our partnership with BAGNODESIGN.

“The pieces are truly innovative, and are sure to create stunning designs in every home, especially when combined with BAGNODESIGN’s suggested brassware pairings.”

Richard Nicholls, Sanipex UK and European Managing Director, added: “The demand has always been there, so it was a natural progression to add further products into the offering. The thirst from retailers to mix products and finishes is growing, and these ranges enable them to do so.”

“We received a fantastic response following the introduction of the brassware range, and we’re really excited to extend this offering into other product categories.

Koy 350mm Wall Hung Pan Matt Black (left) and Koy 420mm On-Countertop Basin 0 Tap Holes (right)

Contemporary Cool with Koy Cool metallic tones are a versatile choice; as modern and crisp as they are warming and classic. Paired with the newly-introduced Koy Matt White sanitaryware range, featuring basins, WC and even a stone bathtub, the contemporary contrast of Brushed Nickel and Platinum brassware creates subtle drama.

Richard Nicholls, Managing Director at Sanipex UK

Or for a more dramatic look, the Koy range is also available in Matt Black – for those who really want to make an impact!

The fact that we are able to add these new exciting ranges into the Ideal offering so early on speaks volumes. We launched the partnership at a really difficult time for the country but, in a way, having to overcome challenges together has helped develop and strengthen the relationship.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

Key facts about the new ranges: New Koy range of sanitaryware features baths and basins

Monroe and Harlem furniture ranges bring a natural feel to the bathroom

Furniture comprises a variety of units and shelves in sizes from 634mm to 2034mm

All ranges are compatible with BAGNODESIGN’s stunning brassware options

Coordinating mirrors also available with the Monroe range

Soft-industrial with Harlem Industrial designs have taken the market by storm; for residential designs, a ‘soft-industrial’ scheme incorporates many of the same elements, but with an understated styling.

New-York loft apartments are a key source of inspiration for the Harlem furniture range. Available in six compositions, Harlem features a tactile American Oak finish for design with depth. Combine with Ombra Matt Black storage for a modern, modular composition.

The sleek handle of Harlem also coordinates with the introduction of Matt Black sanitaryware from Mezzanine Circus and Stratos.

Furthermore, Harlem lends itself to Matt Black brassware which is available in ranges including Revolution, Koy, M-Line and Teatro to create an elegant hotel-chic vibe.

In particular, the 10-piece Revolution brassware range pairs beautifully with Harlem, its knurled detailing emulating machinery of the industrial revolution while remaining softened and refined.

Having been working with Ideal for a year, Richard is confident that the time is right to expand the partnership.

Monroe’s natural feel With a recent design demand to incorporate natural elements, brass tones against wood - as seen with the Monroe - deliver a high-impact effect.

“The fact that we are able to add these new exciting ranges into the Ideal offering so early on speaks volumes. We launched the partnership at a really difficult time for the country but, in a way, having to overcome challenges together has helped develop and strengthen the relationship.

“They are a great team and we are pleased they are the brand ambassadors for BAGNODESIGN.”

The metallic drawer fronts of Monroe – available in six compositions are complemented by Zanzibar, with its brushed brass finish bringing a welcoming warmth on cold nights. Zanzibar is available throughout the range, with showers, mixers and mirrors for a fully harmonised solution.

The sleek Matt Black leg set of the floor-mounted option coordinates beautifully with a bold basin such as the Circus. Unlike anything else on the market, the Monroe range of furniture also offers coordinating mirrors; a round version in 1100mm reflects natural light and creates a statement, while the 700mm illuminated option adds ambience and the Carbone rectangular mirror adds a wooden texture.

For more information about the BAGNODESIGN product range, visit idealbathrooms.com or call 0800 634 2600.

Monroe 900mm ORO Freestanding Vanity

Harlem shelf combined with Ombra storage Vanity Unit

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New Splashpanel Narrow waterproof wall panelling

Splashpanel WATERPROOF WALL PANELLING

Splashpanel narrow are slim panels measuring 600mm x 2400mm x 10mm thickness, making them easier to transport, handle and install even in the most compact of spaces. This fashionable and functional wall covering is ideal for bathrooms and wetrooms.

Available now 100% 100% WATERPROOF 100% WATERPROOF 100% WATERPROOF 100% WATERPROOF 100% COST WATERPROOF 100% COST 100% WATERPROOF EFFECTIVE 100% WATERPROOF COST EFFECTIVE WATERPROOF COST WATERPROOF EFFECTIVE COST EFFECTIVE COST FAST FIT EFFECTIVE COST FAST FIT COST EFFECTIVE COST EFFECTIVE FAST FIT EFFECTIVE EFFECTIVE FAST FIT NO HASSLE FAST FIT NO HASSLE FAST FIT FAST FIT NO HASSLE FAST FIT FASTHASSLE FIT NO NON POROUS NO HASSLE NO HASSLE NON POROUS NO HASSLE NON POROUS NO HASSLE NO HASSLE NON POROUS EASY CLEAN NON POROUS NON POROUS EASY POROUS CLEAN NON EASY CLEAN NON POROUS NON CLEAN POROUS EASY COVER IT EASY CLEAN COVER IT EASY CLEAN EASY CLEAN COVER IT EASY CLEAN CLEAN EASY COVER IT YEARS COVER IT COVER YEARS IT COVER YEARS COVER IT IT COVER IT YEARS FIRE RATED YEARS FIRE RATED YEARS YEARS FIRE RATED YEARS YEARS FIRE RATED FIRE RATED FIRE RATED FIRE FIRE RATED RATED FIRE RATED Suitable for wet areas

Suitable for wet areas

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££ ££ £££ £

Suitable for wet areas

Suitable for wet areas Suitable for wet areas

Suitable for wet areas Value alternative to tiling Suitable for wet areas Value alternative to tiling Suitable for wet areas Suitable for wet areas Value alternative to tiling

Value alternative to tiling Quick, easy fit, no wet trades required Value alternative to tiling Quick,alternative easy fit, no to wet trades required Value tiling Value alternative to tiling Quick, fit, no wet trades required Value easy alternative to tiling Quick, easy fit, no wet trades required Value alternative to tiling Virtually maintenance free required Quick, easy fit, no wet trades Virtually maintenance free required Quick, easy fit, no wet trades

Quick, easy fit, no wet trades required Virtually maintenance free required Quick, easy fit, no wet trades Quick, easy fit, no wet trades Virtually maintenance free required Non porous and mould free Virtually maintenance Virtually maintenance Non porous and mouldfree free Virtually maintenance free Non porous and mould free Virtually maintenance Virtually maintenance Non porous and mould free free

Hygienic andand wipe cleanfree Non porous mould

Non porous and mould free Hygienic and wipe clean Non porous and mould free Hygienic andand wipe cleanfree Non porous mould Non porous mould Hygienic andand wipe cleanfree Can be installed overclean existing tiling Hygienic and wipe

Can be installed over existing tiling Hygienic and wipe clean Hygienic and wipe clean Can be installed overclean existing tiling Hygienic and wipe Hygienic and wipe Can be installed overclean existing tiling Domestic use warranty Can be installed over existing tiling

Can be installed over existing tiling Domestic use warranty Can be installed over existing tiling Domestic use warranty Can be installed over existing tiling Can be installed over existing tiling Domestic use warranty Tested to BS EN 13501 - 1:2007 Domestic use warranty Tested to BS 13501 - 1:2007 Domestic useEN warranty Domestic use warranty Tested to BS EN 13501 - 1:2007 Domestic use warranty Domestic use Tested to BS ENwarranty 13501 - 1:2007 Tested to BS EN 13501 - 1:2007

Tested to BS EN 13501 - 1:2007 Tested to BS EN 13501 - 1:2007 Tested to BS EN 13501 - 1:2007 Tested to BS EN 13501 - 1:2007

For more information please contact your local Area Sales Manager.

100% 100% WATERPROOF 100% WATERPROOF 100% WATERPROOF 100% WATERPROOF 100% COST WATERPROOF 100% COST 100% WATERPROOF EFFECTIVE 100% WATERPROOF COST EFFECTIVE WATERPROOF COST WATERPROOF EFFECTIVE COST EFFECTIVE COST FAST FIT EFFECTIVE COST FAST FIT COST EFFECTIVE COST EFFECTIVE FAST FIT EFFECTIVE EFFECTIVE FASTHASSLE FIT NO FAST FIT NO HASSLE FAST FIT FAST FIT NO HASSLE FAST FIT FASTHASSLE FIT NO NON POROUS NO HASSLE NO HASSLE NON POROUS NO HASSLE NON POROUS NO HASSLE NO HASSLE NON POROUS EASY CLEAN NON POROUS NON POROUS EASY POROUS CLEAN NON EASY CLEAN NON POROUS NON CLEAN POROUS EASY COVER IT EASY CLEAN COVER IT EASY CLEAN EASY CLEAN COVER IT EASY CLEAN CLEAN EASY COVER IT YEARS COVER IT COVER YEARS IT COVER YEARS COVER IT IT COVER IT YEARS FIRE RATED YEARS FIRE RATED YEARS YEARS FIRE RATED YEARS YEARS FIRE RATED FIRE RATED FIRE RATED FIRE FIRE RATED RATED FIRE RATED Suitable for wet areas

££ ££ £££ £

Suitable for wet areas

Suitable for wet areas Suitable for wet areas

Suitable for wet areas Value alternative to tiling Suitable for wet areas Value alternative to tiling Suitable for wet areas Suitable for wet areas Value alternative to tiling

Value alternative to tiling Quick, easy fit, no wet trades required Value alternative to tiling Quick,alternative easy fit, noto wet trades required Value tiling

Value alternative tiling Quick, easy fit, noto wet trades required Value alternative to tiling Quick,alternative easy fit, no to wet trades required Value tiling Virtually maintenance free required Quick, easy fit, no wet trades Virtually maintenance free required Quick, easy fit, no wet trades

Quick, easy fit, no wet trades required Virtually maintenance free required Quick, easy fit, no wet trades Quick, easy fit, no wet trades Virtually maintenance free required Non porous and mould free Virtually maintenance Virtually maintenance Non porous and mouldfree free Virtually maintenance free Non porous and mould free Virtually maintenance Virtually maintenance Non porous and mould free free

Hygienic andand wipe cleanfree Non porous mould

Non porous and mould free Hygienic and wipe clean Non porous and mould free Hygienic andand wipe cleanfree Non porous mould Non porous mould Hygienic andand wipe cleanfree Can be installed overclean existing tiling Hygienic and wipe

Can be installed over existing tiling Hygienic and wipe clean Hygienic and wipe clean Can be installed overclean existing tiling Hygienic and wipe Hygienic and wipe Can be installed overclean existing tiling Domestic use warranty Can be installed over existing tiling

Can be installed over existing tiling Domestic use warranty Can be installed over existing tiling Domestic use warranty Can be installed over existing tiling Can be installed over existing tiling Domestic use warranty Tested to BS EN 13501 - 1:2007 Domestic use warranty Tested to BS 13501 - 1:2007 Domestic useEN warranty Domestic use warranty Tested to BS EN 13501 - 1:2007 Domestic use warranty Domestic use Tested to BS ENwarranty 13501 - 1:2007 Tested to BS EN 13501 - 1:2007

Tested to BS EN 13501 - 1:2007 Tested to BS EN 13501 - 1:2007 Tested to BS EN 13501 - 1:2007 Tested to BS EN 13501 - 1:2007

The latest marketplace news | THE IDEAL BATHROOM Family Days Out

IDEAL BATHROOMS TURNS 40!

UHD TVs

2021 is the year Ideal Bathrooms turns 40 so we have launched a reward program designed as a thank you for your continued support.

This year for every £1,400 you spend with us, you will be in with the chance of winning a host of fantastic prizes!

We’ve gone big for our 40th Anniversary. Prizes include Love2Shop E-vouchers, TVs, spa days, track days, Amazon e-vouchers, wireless headphones and lots more.

Wireless Headphones

With over 10,000 prizes up for grabs, there is something to interest everyone.

We are also working in partnership with sponsor Virtual Worlds to offer one lucky retailer a 4D theatre prize worth £18,000.

Stewart Perry, Ideal Bathrooms’ Marketing Manager, said: “We’re very excited to be launching a rewards program in our 40th year. This is our way of thanking and rewarding our loyal retailers, as well as bringing a digital element to a standard competition, making it easy for everyone to get involved.”

Indoor Skydiving

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THE IDEAL BATHROOM | The latest marketplace news

To use the website, follow these steps:

1

Register at ideal40rewards.com. Once verified you will receive an email promtping you to log into your account.

2

Once registered, for every £1400 you spend with us, you will qualify for a chance to win a prize on one of the boards

3

See what prizes are up for grabs before the prize boxes are turned face down and shuffled around. Then you select a box and see if it’s a winner!

4

If you select a box with a prize, congratulations! Your prize will automatically be allocated to you and will be on its way.

Google Chromecast

Go Karting

Love2Shop E-vouchers

It’s as simple as that! So what are you waiting for?

Register now to start winning prizes! Visit ideal40rewards.com to register.

Your personalised 40th Anniversary Rewards microsite will be verified and you will be sent your unique password to login.

Visit

ideal40rewards.com to register

Nintendo Switch

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

19

Cerafine D

T HE TA P T HAT N EV ER G ROW S O L D

With its elegant design and high-performance engineering, the Cerafine D is timeless in every way.

It features our industry-leading FirmaFlow® cartridge to keep every use as fresh as the first. www.idealspec.co.uk

FirmaFlow® HIDDEN BRILLIANCE SINCE 1969

THE IDEAL BATHROOM | The latest marketplace news

How did we do in 2020?

LET’S GET DIGITAL If there were any doubts about the necessity for businesses to embrace digital transformation, the coronavirus has quietened them. In a world where human-to-human contact is restricted, the vast majority of interactions with customers and employees needs take place virtually. With occasional exceptions, operating digitally may be the only way for businesses to thrive through mandated shutdowns and restricted activity.

Digital transformation isn’t new, it’s simply been brought into sharper focus. Current events have accelerated this, as evidenced by the marked shift in spending towards digital businesses such as Amazon. Businesses that have already embraced digitisation have significantly more tools at their disposal to not only weather the storm, but to come out the other side stronger.

We are no different here at Ideal Bathrooms. Digital transformation has been a key strategic goal for us over the past 5 years which has led to us harnessing digital technologies to streamline operations and automate manual processes resulting in greater speed, less waste and more focus on our customer service. We relaunched our digital platform which has gone from strength to strength over the last 3 years, with 12% of our orders now placed via our trade website portal - and we only see this increasing over the next 18 months.

20,000 orders through our

quick order form

We have had over

78,000

searches

product stock through our

stock check tool

As our website is

24/7 capable,

2135

out of hours orders have been placed

The website features over

21,000 products with

fully enriched

data

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

Adapting to the pandemic As well as the simplicity of ordering online and the benefits this brings to our customers, we also provide visibility of customer’s own information from invoices and credit limits to live stock and product information, all at a click of a button. This has allowed Ideal Bathrooms to adapt to the changing COVID restrictions and has limited the impact on our ability to effectively communicate with customers and suppliers, especially during lockdowns when staff were furloughed. We want to take our customers and supplier partners on this digital journey with us.

Crisis breeds ingenuity, and good ideas put into practice can drive any business to grow. Organisations that rest on their existing digital laurels can be surpassed by those that invest in adapting their digital capabilities for the post-coronavirus future—a future that looks very different from the world pre-pandemic.

A STEP BY STEP GUIDE TO OUR QUICK ORDER FORM Start typing a SKU from our big yellow Price Guide into our quick order form.

Intelligent search will give suggestions based on the initial characters typed.

Once you have selected a product code, you will see basic product information, as well as the closest delivery date and cost.

(If a product is out of stock, the quick orderform will prompt you to call into our office for lead time)

What to expect from us in 2021 We at Ideal Bathrooms will certainly not be resting on our laurels and we will continue to invest in digital technology to improve our offering to our customers. Whether this is providing EDI automation of orders, or provision of EPODs and online order tracking, our focus on driving our digital transformation and offer is stronger than ever. Keep an eye out throughout 2021 for our upcoming improvements to our website and service proposition.

The coronavirus is permanently reshaping the way we live and work. Some of the behaviours developed —including digital adoption— will outlast the pandemic, well after tier restrictions are lifted. We will be here to support our customers and suppliers every step of the way, trying to optimise their experience and meet their evolving preferences and needs.

You can then add new products to your order, change quantities and add an order reference to your order

Once you’re happy with your order, you can change your delivery date to a different date or stick to the chosen date and place your order

Don’t have a trade login?

62% of our customers are already benefitting from the website, and you could be too!

Visit

register.idealbathrooms.com

Finally, you will receive an order confirmation via email confirming your order and the delivery date

to register for your free online account today

22

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

VitrA Aquacare

A mechanical bidet function providing personal hygiene for all

Find your nearest showroom vitra.co.uk/campaigns/shower-toilets

@vitrabathrooms

The latest marketplace news | THE IDEAL BATHROOM

GEBERIT SHINES A SPOTLIGHT ON THE HOTTEST HOME TRENDS The home has never been so important. Now more than ever, we’re spending more time within our own four walls, so it’s essential that the home provides more than just a place to live. It should bring joy, peace, comfort and shelter from the stresses of the outside world.

With many turning to home improvement projects to create that sought-after sanctuary space, what are the latest trends and signature styles that your customers need to know?

Geberit are continually striving to stay ahead of the curve, working closely with internal research and insight teams, as well as external interior design experts, to lead the way in bathroom design.

This year, we have teamed up with some of the UK’s most respected names in the industry to delve into the hottest home trends in the Geberit 2021 Trends Report, with chapters penned by the likes of Kate Watson-Smyth, Sophie Robinson, Busola Evans, Lindsay Blair and Sally Mackereth.

So, how do we approach the must-have trends and make them work for our customers, looking ahead to 2021…

Geberit Acanto 1200cm Washbasin Unit & Tall Side Unit in Lava Matt

Join The Colour Revolution Colour has the power to change how you feel, whether it’s happy and energised or calm and focused, so colour choice in the bathroom shouldn’t be overlooked.

Of course, investing in a timeless neutral suite, like the Geberit myDay in White Gloss will provide the perfect canvas to get creative. Encourage customers to inject personality into the space with contrasting colours and bold patterns on the walls and fun finishing touches.

For the colour-confident customer, a bolder monochrome suite like Geberit’s Acanto Black range or Xeno² in Matt Grey are a fantastic choice. Not only will these suites stay on trend for many years to come, but will also complement a range of colours perfectly to make that striking statement bathroom.

Kate Watson-Smyth designing the set

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THE IDEAL BATHROOM | The latest marketplace news

Create Your Own Story

Increase Hygiene in the Home

Nowadays, we are bombarded with interiors inspiration from every direction, whether it’s Instagram and Pinterest or blogs and magazines. Yet, the bathroom space should be a reflection of the individual and an extension of the rest of the home. Consider materials and finishes to add texture, such as the Sigma20 and Sigma30 flush plate in stylish matt black and white, to bring added depth and interest to the space.

Understandably, hygiene in the home has been a growing priority for many homeowners - particularly in the bathroom. With the rise of the smart home, we can expect to see an increase in the popularity of touchless technology, such as sensor activated flush plates like the Sigma80 which drastically reduce the transfer of germs by activating the flush with the simple wave of a hand.

Customised pieces are also essential for creating a truly bespoke bathroom. Geberit’s fully customisable flush plate range is perfect – simply choose your print, image or pattern, and the bathroom will boast a completely unique finishing touch.

Bring The Outdoors In It’s long been known that nature has an intrinsic link to our health and wellbeing. But with more of us actively seeking the benefits of the great outdoors, biophilic design is set to be huge in the home this year.

In the bathroom, consider natural materials like wood, slate and stone over high-gloss for furniture and cabinets. Geberit offers many furniture options with wooden finishes, including Smyle, Selnova Square, Citterio and ONE, which are available in rich Dark Oak, Hickory Wood and Walnut finishes to bring warmth and comfort to the space, while providing durable and practical storage solutions.

Likewise, flush plates such as the Sigma21 and Sigma50 are also available in Walnut to further reflect the natural world, while real Mustang Slate and Concrete finishes add texture and an understated, yet elegant on-trend look.

Likewise, simple yet effective design touches like handle-free furniture and sensor activated lighting on cabinets also helps reduce unnecessary surface contact as much as possible. Wall-hung cabinets, which give the illusion they’re “floating” above the floor, allow for easy maintenance and cleaning beneath fixtures - vital for reaching any germs that might be gathering out of sight.

With many of us becoming more concerned with personal hygiene, we are also seeing a rise in popularity of shower toilets.

The AquaClean shower toilet is one of the most revolutionary WCs on the market today. Its gentle oscillating spray provides that ‘fresh-out-of-the-shower’ feeling, and with four programmable user settings, users can set their preferences on everything from water temperature and pressure to the position of the spray arm.

Clever innovations such as Rimfree ceramic appliances and TurboFlush technology eliminates tricky corners and hard-to-reach areas around the pan, eradicating any hidden areas where dust and bacteria may lurk, while smart ceramic coatings, like Geberit’s KeraTect Glaze, benefit from a non-porous and smoother surface which helps maintain high levels of hygiene.

Geberit AquaClean and Sela Gloss Chrome Flush Plate

Evolving For The Hybrid Home The modern home is a multi-functional, multi-generational space that must be suitable for all kinds of uses, whether it’s working from home, entertaining friends, or relaxing and unwinding. The bathroom is no different.

What’s more, models also include a host of state-of-the-art technology including odour extraction, orientation lighting, automatic flushing and heated seating, to future-proof the bathroom for years to come and grow with your household.

Geberit ONE Cabinet Unit with drawers and Washbasin in Black Walnut/Real Wood Veneer

Whatever your customer is looking for, Geberit’s new Select and Aspire Collections offer homeowners a wide selection of ranges to suit every style, space and budget, with clever design touches and product innovations to transform the bathroom into a sanctuary and keep ahead of the latest interior trends.

Find out more about Select and Aspire at idealbathrooms.com or call 0800 634 2600.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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THE NEW TRADE OFFERS FROM IDEAL

For all the latest deals across market leading brands visit:

idealsonline.co.uk

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To register for your free online account visit register.idealbathrooms.com

ProSys™ Flush Plates

The detail that makes the difference

Whether flush plates are the starting point or the finishing touch for your bathroom design, Ideal Standard gives you all the choice you need. We’ve worked with acclaimed international designers to create flush plates in a variety of styles and high-quality materials that perfectly complement our ceramic ranges.

So whatever you are looking to achieve, there’s only one place you need to look. www.idealspec.co.uk

PART OF THE IDEAL STANDARD GROUP

The latest marketplace news | THE IDEAL BATHROOM

LATEST SOTTINI COLLECTIONS, PERFECTED FOR PREMIUM BATHROOMS Sottini is a brand built on a heritage of quality and innovation, with all of its striking collections created with design-led spaces in mind.

Sottini’s core message focuses on creating beautiful bathrooms that act as places of serenity and escapism within the home.

The recent additions to the portfolio are no exception.

The luxury vanity units that complete the look come in a variety of finishes, ensuring the perfect fit for any bathroom. The units are available in gloss white, matt anthracite, dark walnut or light pine and allow for a balance between design and practicality by providing a stylish home for essential toiletries.

For Sottini, staying on top of current trends has always been an important aspect across the collections. More recently we’ve seen a lean more towards curved edges when it comes to ceramics, as well as thinner and lighter looking products that reflect tranquillity.

Furniture is also becoming much more an integral part of the bathroom fixtures, with customers wanting practicality, but they are not willing to compromise on style, which is reflected in the 2020 additions.

As with all Sottini products, the ranges are designed to work in harmony with one another, sharing the same design DNA. This gives designers, homeowners and specifiers much more choice and the freedom to implement their design vision without limitations.

Elegant basins The Rienza range is made is up of 10 basins, which all aim to add a sense of quiet sophistication to any bathroom. All products feature a soft square design that gives a chiselled, yet modern, aesthetic perfectly suited to a design-led space.

Sottini Rienza 1000mm Wall Hung Vanity Unit and Basin

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THE IDEAL BATHROOM | The latest marketplace news

Soft square WC’s The Caffaro range of toilets are the ideal accompaniment to the Rienza basins, as they both share the same design vocabulary.

The soft square design is continued here, echoing the simplicity and elegance of the basins.

The range also includes a comfort height close coupled WC suite, meaning that those seeking enhanced accessibility do not have to compromise on design.

Fusaro 600mm wall hung washbasin unit with 2 drawers in Light Pine/Gold Oak

Bold brassware The latest addition to brassware for Sottini is the Ceno collection.

All of the fittings and mixers in the range feature sharp, flat surfaces with strong horizontal lines, giving the taps a bold and striking finish.

Ceno is as versatile as it is stylish and has been specifically designed to match the softer angles and fine edges of Fusaro, while also complementing the squarely-chiselled proportions of Sottini’s new Rienza basins.

The Sottini collections continue to offer an unrivalled balance of style and quality, with their elegant lines and simplicity helping to create truly beautiful and unique bathrooms.

Sottini Caffaro CC Back To Wall Toilet & Rienza 45cm Handrinse Semi Pedestal Basin

A balance between hygiene and design Some of the Sottini WC range also incorporates Ideal Standard’s unique Aquablade technology, which is not only effective and discreet, but ensures that the products are easy to clean and offer the highest levels of hygiene. This innovative flushing system also helps to keep water usage to a minimum, as the way the system operates and distributes water, means that a half flush can be much more effective.

Design-focused furniture As well as the ranges introduced in 2020, there have also been some additions to previous collections, such as the furniture units for Fusaro. These elegant pieces include wall-mounted vanity and basin units, which are perfectly design-matched for the subtle, slim edges of the Fusaro washbasins.

All of the Fusaro furniture is also handle-free, ensuring there is an unbroken flow of lines and curves, with the practical push-to-open system featuring throughout, allowing the use of drawers and cabinet doors with a simple touch.

Ceno Single Lever Wall Mounted Basin Mixer

For more information about Sottini products, visit www.sottini.co.uk.

The new products continue the design narrative featuring pure geometric shapes and a linear vision that is the essence of the collection. Fitting in with the subtle radius of the accompanying ceramics, these furniture options bring further dimension and vibrance to the already popular product range. Available in a wide selection of sizes and four premium finishes, there is a combination to suit any bathroom.

For information on how to become a Sottini dealer, contact your local ASM.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

INTRODUCING NEW FLOORING RANGE BERRYALLOC PURE New flooring range BerryAlloc Pure is an exciting addition to the Ideal Bathrooms portfolio. With vibrant finishes and colourways, it is a fresh flooring alternative for any bathroom BerryAlloc Pure LVT The newest addition to the Ideal Bathrooms flooring portfolio sees a stunning range of luxury vinyl flooring (LVT) in the form of BerryAlloc Pure.

Long considered something of a low-cost and less inspirational alternative to tiles or wood, vinyl flooring has undergone a transformation in recent years. The stigma of the traditional old vinyl on a roll is long gone, as Rigid vinyl couldn’t be further from it.

With advanced technologies creating hyper realistic textures and luxurious matt finishes, LVT is quite often almost indistinguishable from the “real thing” – be that wood, tiles, marble or stone.

A mix of Oak Planks and Tile LVT Flooring

More design choice Manufacturers have really upped their game, investing in design and product development and utilising advances in print quality and surface textures to revolutionise the market. As a result, there is now a truly stunning selection of sophisticated designs to choose from.

The 14 strong décor collection from BerryAlloc has been specifically chosen for the UK market, and includes large format LVT tiles which offer on-trend industrial chic, along with whitewashed, grey and classic oaks.

Best for bathrooms Pure is water resistant, so suitable for use in bathrooms, kitchens, en suites, cloakrooms, utility rooms, and more. The vinyl surface is bonded onto a substrate rather than pressed onto it, giving a softer finish and increased sound absorbency; Pure is up to 50% quieter than other LVT floors, and up to 30% lighter. It is also compatible for use with water piped underfloor heating systems for an added touch of luxury.

Bluestone Dark LVT Flooring

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THE IDEAL BATHROOM | The latest marketplace news

Toulon Oak LVT Flooring

Easy to clean and maintain

Water resistant – suitable for bathrooms and kitchens R11 slip resistant

Satisfaction guaranteed

Compatible for use with underfloor heating

Colour matched & aluminium edging profiles available Environmentally friendly Can be installed over existing subfloors

Quick and easy DreamClick® installation; no glue required

50% quieter and 30% lighter than other LVT floors

Easy to cut and handle, at only 5mm thick Pure can be cut with just a Stanley knife and requires no specialist tools to fit. In addition, the innovative DreamClick® installation system not only provides strong, quick and simple click installation, but it allows the creation of patterns and designs by either laying the planks in different directions (such as at 90 degree angles), or mixing tiles and planks within the same room to create patterns and designs; ideal for zoning open plan areas, such as in a kitchen diner. With large format tiles at 612mm x 612mm and planks sized 1326mm x 204mm, large expanses of flooring can be fitted in a fraction of the time it would take to tile a like-for-like space.

BerryAlloc Pure flooring boasts a lifetime guarantee for added peace of mind, and offers a choice of colour matched trims or complementary aluminium profiles in champagne, bronze or silver options.

Offering a practical, decorative and hygienic alternative to tiles, real wood and laminate, LVT has really captured the imagination of homeowners keen to transform their bathrooms into sleek, stylish and low-maintenance retreats.

Hardwearing and scuff resistant

Facts about BerryAlloc Pure LVT FLooring:

Fast to fit

For more information about the BerryAlloc Pure flooring range, visit idealbathrooms.com or call 0800 634 2600.

Lifetime warranty

Suitable for DIY installation

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

IN FOCUS...

FAIRFIELD BUILDERS SUPPLIES Left to right: Leanne Dilworth, Anthony Walker and Danni Gregory

Established in 1963, Fairfield Builders Supplies, based in Buxton, Derbyshire is a long-established merchant, which has gone from strength-to-strength over the last five decades. We spoke to the firm’s partner Kevan Allsopp and bathroom designer Leanne Dilworth about the developments within the company and how they are using technology to help them through the coronavirus pandemic.

Q. Let’s take a trip down memory lane; can you tell us about the key developments within Fairfield Builders Supplies?

Kevan:

The business has sold plumbing and essential bathroom supplies from the start and has always been a typical ‘merchants’ showroom’. In 2019 we decided we wanted to create a top-end bathroom showroom and we became one of the first to operate a CAD design service using Virtual Worlds design software.

Leanne: When we expanded, we made the decision to relocate due to a lack of growth opportunity at our existing showroom for our

ever-growing business and the company has gone from strength

to strength since then.

Bayswater 1200mm 4-door curved basin cabinet

Q. Covid-19 has continued to impact the industry in many ways. What lessons have you learned from the pandemic?

Kevan:

We’ve learned many lessons but all ones which will help us to continue to grow. It’s been a challenging time and we’ve experienced delays due to stock shortages, but we have a great support system in place from our suppliers. Working with Ideal Bathrooms’ online ordering system has been such a massive help as we can immediately check stock levels and source alternative products.

Leanne: To have as much stock in as possible and order in advance!

As expected, UK manufacturers are struggling to keep up with

demand, so we’ve certainly learned to plan well in advance.

Q. Have you made any significant digital / tech investments to help you through the lockdown periods to adapt your services and continue to meet clients’ needs?

Kevan: We have been promoting the business a lot more on Facebook than we normally would, to share the message that you don’t actually need to come to the showroom as it can be virtually viewed on Google.

Leanne: We are doing a lot more via email and phone, such as design consultations, but it’s great to be able to offer a virtual showroom tour to customers as they can safely view our products without having to be in the room. ideal Standard Concept Air toilet, cistern, basin and pedestal

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0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

RUNNING HOT Ideal Bathrooms’ 40th Anniversary It’s Ideal Bathroom’s 40th anniversary and what better way to celebrate than with the launch of our NEW rewards program.

For every £1,400 you spend, you’re in with the chance of winning a host of fantastic prizes!

Find out more by visiting ideal40rewards.com Tavistock 600mm Compact 2 door vanity unit

Q. How do you think Covid-19 will affect the industry moving forward?

Leanne: I think the building industry is going to be fine and thrive. A lot of

people have been spending their holiday money on bathrooms and renovations, and we’ve really noticed this change in mindset as we’ve been very busy, and it’s been a really good year for sales.

Q. You have a thriving business website and social media accounts; why did you decide to invest in these digital platforms for your company?

Leanne: People don’t necessarily read the local paper, or listen to the local radio anymore, and our area is very big, so social media has helped us to reach more people.

Q. Why do you believe it’s important for retailers and merchants to have a digital presence?

Kevan: Digital is the future and it’s often the first place people will look for information on a business, so it’s very important to have an

online presence.

Q. You’ve worked with Ideal Bathrooms for 21 years, what do you like most about working with the team?

Leanne: They very rarely let you down and the online system is amazing – it shows you live stock levels so you can quickly find an answer to

your question without having to call anyone. They are always really efficient with deliveries, and they are always our first port of call.

Q. How does Fairfield Builders Supplies stand out from the crowd?

Leanne: Our excellent, high-quality design service – we really do go to town on our designs. We always listen to the customer and their needs

to make sure the design suits their requirements. I can sometimes spend a few days working on a design because I just want it to be perfect for the customer.

Q. What’s next for Fairfield Builders Supplies?

Leanne: We’ve just taken on a new paint supplier to develop our interior side, which has enabled us to offer a complete project, so along with a new bathroom the customer can also choose new wallpapers and paints to go along with it.

Q. Which bathroom trends do you see hitting the headlines in 2021?

Leanne: I think people are moving away from the greys. I’d like to see more colours coming on the market. I’m very much into greens and more funky mustard yellows! Beige and whites are certainly becoming

more popular too.

Brexit and Covid vaccine A Brexit deal was reached meaning no additional import tariffs were imposed and we left the EU on 31st December. Both the Pfizer & the Oxford vaccine have been approved and mass rollout has begun in the UK, we hope to be able to return to slow down the spread of Covid-19 and begin to adjust to a new normal way of living.

After a successful launch of BagnoDesign brassware, we are thrilled to have extended the range, to Include furniture, sanitaryware and accessories.

New Aquadart partnership We are delighted to now be the national distributor for Aquadart. The Aquadart shower enclosure range blends the latest designs together with the highest levels of detail and quality and is a fantastic addition to our portfolio.

RUNNING COLD Lockdown The nation has entered its 3rd National lockdown, forcing many business to close their doors again. We will come together as a nation and do what we can to stop the spread of the virus. We hope you stay safe and well during this time.

Q. As we all know new rules under Brexit will come into force on January 1st, tell us how you think it will impact and benefit the bathroom world?

Kevan: I can imagine we’ll see price increases and perhaps delivery delays but we will certainly work through any obstacles we may face to

ensure our customers are well looked after.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

33

The latest marketplace news | THE IDEAL BATHROOM

WHO IS... ROB HARRISON In this edition of The Ideal Bathroom, we had the chance to speak with Robert Harrison, Managing Director of Cavalier Bathrooms, for a chat – virtually, of course. He talked to us about Covid, Cavalier and cricket – and why the bathroom industry is in his blood.

Q. You’ve been in the industry for over two decades; tell us the story of how you entered the bathroom world.

To be honest, I was born into it. I am the third generation of a family who have been involved in bathroom manufacturing for 100 years. With regard to Cavalier specifically, I started at age 17 on the factory floor and have worked in every department, including all production areas, giving me valuable experience of every aspect of the business.

Q. Cavalier has strengthened its relationship with Ideal Bathrooms further by introducing its brand Aquadart to the distributor’s portfolio. What was the reason behind your change in strategy to offer Aquadart through a distributor?

Aquadart has become one of the fastest growing ranges of enclosures in recent years and, as a consequence, we have been experiencing increased demand from retailers nationally.

Opening it up to distribution allows us to extend its reach to new and existing retailers whilst also providing a next day service which is greatly valued.

Q. There have been many changes in the industry over the last year as we fight through the pandemic. What long-term impact do you think Covid-19 will have for retailers?

I wouldn’t really like to make any general assumptions of how Covid will impact on all retailers – as we have seen over the past 12 months, there are no guarantees. I’m afraid we have not seen the end of Covid yet and therefore don’t fully understand the full impact of the illness, or the measures we continue to take. All I would like to say is that we have the greatest sympathy for how challenging this year has been for our retailers and to reiterate that we will try to support them to the best of our abilities.

Q. What would be your key advice to retailers as we emerge from the pandemic?

I believe that keeping up a healthy product supply and strong relationships with manufacturers and distribution will be key in allowing retailers to respond and meet the unprecedented demand for bathroom products. However, with the third full lockdown announced in January, we’ll have to wait and see what impact this has on buying trends and consumer confidence.

Q. You’ve developed a great relationship with Ideal Bathrooms through Cavalier’s brand, April Products, over the last five years. How does the distributor support your brand?

As a leading national distributor, Ideal excels at distributing our brands and products to retailers with the company’s next-day service. Combined with their high levels of customer service, this has really increased our reach over the course of our working relationship.

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Q. It’s an incredibly exciting time for Cavalier to be expanding your partnership with Ideal Bathrooms.

What can we expect next from Cavalier?

Put simply, even more product innovation through Aquadart – we’re always looking to inspire!

Q. Who has been the biggest influencer in your career?

I’d have to say my father. He brought me into this industry and gave me the space and the tools I needed to start from the bottom and work my way up.

Q. What is your guilty pleasure?

I love travel; long-distance holidays are my passion and I can’t wait until we’re able to travel freely again. Closer to home, I love to indulge in good food and wine – luckily, they’re still allowed.

Q. If you could have five dinner guests, dead or alive, who would they be?

American comedian Larry David, Leeds United manager Marcelo Bielsa, film director Christopher Nolan, Winston Churchill and former England international cricketer Kevin Pietersen – a mixed bag!

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

DATE SPLASH

BATHROOM WITH A VIEW

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Hello 2021! We’re welcoming the start of a new year at Ideal Bathrooms and there is a lot to look forward to in the bathroom world. We know you’re very busy focusing on what you do best, so to help you stay up-to-date on key dates and social media awareness days, the Idealists have pulled together a list of upcoming events.

From smart technology to deep, spacious bathtubs, there are many different elements of the perfect bathroom, but a stunning view makes the whole experience even more luxurious. Who doesn’t love relaxing in a hot tub, with a glass of bubbly and a breathtaking view to help you unwind?

If you’ve visited a bathroom with a view, share your photos with us on Twitter (@idealbathrooms) for your chance to win six bottles of prosecco!

Here are some of the Idealists’ favourite photos they have found on Instagram…

jan

1

We wouldn’t want you to miss out on our latest batch of offers, only available to our trade customers.

8

@visit_malawi

Following the success of our 2020 Rewards program, we’re launching another in celebration of our 40th year in business.

Head to ideal40rewards.com to register and be in with the chance of winning a host of prizes!

Launch of new iDeals brochure

jan

Pumulani, Monkey Bay

Launch of Ideal’s 40th Anniversary Rewards

Who doesn’t love a relaxing bubble bath? Take plenty of pictures and videos of your vast range of stunning baths and share them on your digital platforms.

Have your say in the awards celebrating the outstanding brands, retailers and professionals of the industry. Make your decision and select who your winners are from the list of finalists.

13

Mar

22

april

1

18

The world’s leading trade fair is being brought to you in the comfort of your office (or home). The event will set the trends for modern bathroom design, sustainable heating and airconditioning technology, not to mention intelligent home systems.

It’s the country’s best-loved home show. From celebrity talks to interior inspiration, innovative products and more it’s an event you’ll not want to miss.

@travelengineersofficial

feb

ISH Digital 2021 - March 22 - 26

Ideal Home Show, Olympia, London

Larisa Resort, Manali

11

If you’re like Flo and you’re a fan of Sesame Street, you may already know it is Duckie’s birthday! So get your collection of bath-time toys together, let them explore your showroom and take plenty of pictures for social media.

The biggest and longest-standing awards are looking for the best of the industry to step up and enter their prestigious awards.

@crightonhomes

jan

Rubber Ducky Day

KBBReview Retail & Design Awards 2021 - closing date for entries

Newcastle, New South Wales

1

National Bubble Bath Day

BKU Awards - Industry voting commences

jan

jan

mar

26

Stress Awareness Month - April This awareness month has been held annually since 1992 to encourage the public to recognise and understand the causes and cures of stress in the modern day. It’s the ideal day to speak to your team and ensure they acknowledge signals of stress and what to do if they feel that they may need some help.

0800 634 2600 | atyourservice@idealbathrooms.com | idealbathrooms.com

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