The Ideal Bathroom Magazine 22

Issue 22 | July 2017

THE IDEAL BATHROOM Essential information for bathroom retailers

INTRODUCING OUR NEW IDEAL PARTNER

CONCEPT FREEDOM BATH

INTELLIGENT DESIGN FOR ACCESSIBLE LUXURY MODERN DESIGN COMBINED WITH FUNCTIONALITY AND ELEGANCE TO MEET A RANGE OF ACCESS NEEDS The Concept Freedom bath features a unique sitting ledge and lowered height that not only gives complete stability when getting in and out of the bath, but also doubles up as a place for loved ones to sit and assist with bathing. Manoeuvring around the bath is just as simple, with a handy step inside the bath. The contemporary support rails and gel headrest add a touch of luxury for an anxiety free, tranquil space.

For more information please visit:

idealstandard.co.uk

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WHAT’S INSIDE… JOHN BAGSHAW’S INDUSTRY VIEW Our Managing Director discusses the first Ideal Industry Report and some of its interesting insights.

THE BUZZ All the latest industry news in one place

10 NEW IDEAL WEBSITE

OUR NEW WEBSITE Welcome to the latest issue of The Ideal Bathroom. What a year 2017 has been already. It only seems like five minutes since I sat down to write the introduction to the last issue and yet here we are halfway through the year!

As ever, you’ll find all the latest industry news in The Buzz. In his industry view column, our MD, John Bagshaw, discusses our recent Ideal Industry Report and some of its fascinating findings.

We’ve also got interviews with our new Head of Sales Steve Heney, and Operations Director Kim Kirby-Earnshaw who talks about our new distribution centre.

Don’t miss the feature on our brand new website which launched at the end of May. We’re thrilled with the website and are sure it’ll help make your life much easier. It’s designed to make everything much more simple and straightforward. You can now check stock levels, order online 24/7, track your online orders, download electronic PODs and much more.

In very exciting news we’ve become part of a very special club – the Saint-Gobain Millionaires Club! A club for the super-safe who have clocked up either 1,000,000 worked hours without a lost time accident, or 5 years without a lost time accident anywhere in the workplace, there are only 259 members around the world – and only 20 in the UK. We’re very proud to be a part of it.

Hopefully you’ll find this issue a real page-turner packed full of useful information about our industry. I hope the rest of the year is a success for you and your business.

Happy reading!

Danielle Lillis Commercial Director Cover image - Nuance from Bushboard.

See pages 16-17 for more information.

Our new website has arrived to make working with us even easier

14 GIVING AIR ARC AN AIRING

Ideal Standard expands the hugely popular Concept Air range as it unveils Concept Air Arc

16 IDEAL’S NEW PARTNER

An insight into Ideal Bathroom’s new partnership with Nuance by Bushboard

19 ESSENTIAL NEW PRODUCTS

Cool mirrors, hot towel warmers and a brand new showroom brochure from Essential Bathrooms

22 SANIFLO HAS UPPED ITS GAME The new UP range from Saniflo arrived in April

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PART OF THE CLUB We’re a safe bet after joining the Saint-Gobain Millionaires Club

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GEBERIT’S NEW COLLECTION Elegant design meets outstanding function in the new bathroom collection from Geberit

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SHAKING UP DISTRIBUTION Operations Director Kim Kirby-Earnshaw shares the latest news on our new Distribution Centre

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MAKING IT IN MAURITIUS Some holiday snaps from our stunning trip with the winners of last year’s Race to Mauritius

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SPECIAL EDITION A fond farewell to Mira’s Hedley Spurr

If you would like to contribute to The Ideal Bathroom please email theidealbathroom@thisisweare.com

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The latest marketplace news | THE IDEAL BATHROOM

JOHN BAGSHAW’S INDUSTRY VIEW On the back of the first ever Ideal Industry Report, John Bagshaw takes a moment to sit down and reflect on its findings. He shares his views on the industry’s uptake of the internet, the growing demand for own-brand and how service underpins everything.

Q. Last year you conducted the first ever Ideal Industry Survey and released the first Ideal Industry Report.

Why was this a priority for the business?

We thought that we should engage more with our customer base and find out how they felt about industry trends.

Modern technology has allowed us to collect that information in ways that we simply couldn’t in the past. There are lots of different bits of information in many peoples’ heads so we thought that if we could pool it, it would make us, and the industry, more aware of its standing.

Then we could tailor our strategy to customer needs.

Q. Why do you think the bathroom industry has been slower than others when adapting new ways of generating business?

I’m not sure it is slow. The internet is an area that many independent traders have been drawn to. Many build their strategy around word of mouth and a strong reputation, and that’s how they flourish. I think if we’d have asked the question a few years before the answer would have been much different. I think customers are realising their audience like choice and feel comforted by searching online. Once that realisation happened, I think the uptake has been quite quick.

Q. The survey showed increasing demand for own-brand products. What does this say about the industry and what does it mean for brands?

The customer and end users are looking for good design and value for money. I think the internet has made people more knowledgeable about what products are available. Brands need to understand our customer and end users and adapt their strategy to them. It’s important to move with the times, and I’m seeing that.

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Q. The survey also showed that end users value strong customer relationships, professional reputation and aftersales service.

Do you agree?

Absolutely. You’ve got to be available and knowledgeable, and you need to handle customer enquires almost immediately. Customers today place a massive value on that. So much so that it’s informed how we set our business up. I think those key points really differentiate businesses. They have certainly been the points we’ve used to inform our strategy and be number one in the industry.

Q. If you had to choose a single key takeaway from the Ideal Industry Report, what would it be?

I was very pleased with the level of engagement, and somewhat surprised with some of the findings. We’re going to do more of it so we can measure ourselves against customer expectations and give our customers what they want.

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

THE BUZZ LATEST NEWS

A new standard for furniture

The right quiet pump

New and improved Concept Space furniture

Salamander Pumps launches its latest product

Ideal Standard has announced an update to its Concept Space furniture specification to offer new, improved material and construction. The material specification has been upgraded to Melamine faced chipboard (MFC) which will make the furniture more durable. Melamine offers many advantages, both in the manufacturing process and as a final piece of durable furniture.

All five finishes previously offered will continue to be offered as options in the new material. A painted lacquer replaces the gloss white and gloss grey foil wrapped finishes. This painted gloss white finish provides an improved colour match with the ceramics. Other improvements include the addition of pre-drilled holes for handles, which reduces the chances of error during installation. The hinges have also been upgraded pieces to a higher spec, soft-close mechanism.

Salamander Pumps has re-engineered its centrifugal range of shower, bathroom and whole house pumps, launching them under the new Right Pump label. The range replaces the company’s former ESP, RHP, RSP and RGP range. Benefits include noise reduction, crossover technology™ (which allows the former RSP ‘shower only’ pumps to power the whole house), and the inclusion of a ‘spider web’ design to strengthen the plastic end caps. The electronic system protection has also been improved and independent testing showed the RP50PT to be the quietest twin-ended plastic shower pump available on the UK market.

For more information visit: www.salamanderpumps.co.uk

For more information visit: www.ideal-standard.co.uk

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

Convenience on tap

Tiles without the hassle

Introducing GROHE Blue Home

Proplas’ new ‘tile’ range of wall panelling looks the part The realistic grout line wall panelling ‘tile’ range from Proplas is now available. Designed for customers looking for the style of tiles without the mess and maintenance, this range is a cost-effective solution that’s quick and easy to install.

Ideal in wet and dry areas, Proplas tile is 100% waterproof and is available in six elegant matt design. The hard-wearing decorative surface has the advantage of being warmer than tiles and is durable, hygienic and very easy to clean. Proplas panels come in packs of 4 and provide a coverage of 2.8m².

All come with a 5-year domestic use warranty against defects.

Experts recommend that we drink at least 2 litres of water a day. Thanks to the new GROHE Blue Home, that’s easy to do as the tap provides premium drinking water that tastes great. The purity of the filtered water means that every drink, from a simple chilled glass of water to a cup of tea or a café crema, tastes great.

And the optional magnesium+ filter means you can get more of the important mineral into your diet – 2 litres of water from the GROHE Blue Home contains as much magnesium as 4 apples. More than enough to keep the doctor away.

For more information visit: www.grohe.co.uk

For more information visit: www.proplaspvc.com

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Reduced height, increased benefits

Elegance meets function

VitrA’s new frame is perfect for tight spaces VitrA has recently had its newest frame approved by WRAS (Water Regulations Advisory Scheme), adding to its extensive portfolio of wall-hung frames. The VitrA reduced height frame is ideal for height-restricted areas, including sloping roofs and under windows. With either top or front flush plate connections, the frame provides installation flexibility, and from the consumers point of view there are four mechanical flush plate ranges to choose from, including the award-winning Sirius design.

Elegant design meets outstanding function to deliver a collection that puts comfort, usability and new cleanliness technologies right at the heart of the modern bathroom.

Presenting a wide range of washbasins, toilets, bidets, mirrors, mirrored cabinets and cleverly designed furniture with generous storage, the Geberit Bathroom Collection offers function-led design solutions for any space, with innovations including Geberit Rimfree® toilets, Geberit AquaClean shower toilets, the Geberit DuoFresh odour extraction unit and advanced KeraTect® ceramic glazes.

For more information visit: www.vitra.co.uk

For more information visit: www.geberitcollection.co.uk

The new Geberit Bathroom Collection

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

New for Spring 2017

CONCEPT AIR ARC WHEN LIGHTNESS DESIGNS SPACE Concept Air Arc offers a wide choice of WCs, all available with AquaBladeÂŽ flush technology and basins with full and semi-pedestal.

Our semi-countertop basin is the perfect solution with our Concept Air Cube floor standing unit when storage is needed.

Visit ideal-standard.co.uk for more information.

New tile range

Popular matt tile design with realistic grout line YEAR

WARRANTY

Same great Proplas product Panel size: 8 x 250 x 2800mm

Stone Graphite

Suitable for wet and dry areas including shower enclosures, bath surrounds, wet rooms and utility rooms

Realistic grout line design

Quick and easy installation

Non porous and mould resistant

A cost-effective and mess-free alternative to tiles and paint

Tongue & groove panels provide a seamless finish with tight, almost invisible joints when used in conjunction with sealants & adhesives

Can be installed directly over existing tiling or Artex

Provides excellent insulation and sound proofing, and warmer than tiles

Hygienic, easy to clean and virtually maintenance free

Durable and hard wearing

Contact your local Ideal ASM for more information E: info@proplaspvc.com W: www.proplaspvc.com

THE IDEAL BATHROOM | The latest marketplace news

8 reasons to be elated Elation Bathroom furniture now in stock For over 15 years, Elation Bathrooms has established an excellent reputation for manufacturing and designing quality bathroom furniture, ensuring that each range is researched, designed and manufactured to fit consumers’ needs. Elation products are manufactured by Cavalier Marketing, who also own April Products shower door brand. The family-run business is based in Yorkshire and boasts a heritage spanning over 100 years. The 8 stunning ranges from Elation include the following; Elation Fitted, Eko, Etienne Fitted, Etienne Freestanding, Nara, Sendai, Ikoma and L Shape.

For more information about each range, visit: www.elationbathrooms.co.uk

Tough taps for tough areas Armitage Shanks Utility collection is made to last

Upping the tempo with new options Ideal Standard has extended its popular Tempo range Designed by Robin Levien, the Tempo range combines soft rounded curves with flat topped rims to create the perfect mood for the modern bathroom. The first addition is a new mini basin mixer, which has been scaled down proportionately to the size of hand rinse basins to ensure they fit together. Small and perfectly formed, it measures 121mm high (8mm shorter than standard) and with a 120mm projection (19mm less than standard) which makes it perfect for use with 400mm hand rinse basins. The second major addition is the introduction of a new Tempo 170x80cm idealform Plus+ bath, which addresses the markets requirement for a slightly wider bath size that is still a standard length. It will only be available in Idealform Plus+ material, Ideal Standard’s higher specification material that is stronger, giving double the rigidity and improved heat retention properties.

Hard-working areas need hardworking taps – and they don’t come tougher than the new and improved Armitage Shanks Utility collection.

There’s an array of different options for utility taps in the collection, making them ideal for a variety of demanding applications, workplaces, commercial spaces and the demands of each.

Including updated bib taps, pillar taps and self-closing taps, the new range offers a host of new features, including an innovative self-centralising feature, making bib taps quicker to install.

And The Nimbus 21 bib taps and Sandringham 21 self-closing taps will help you meet environmental obligations. This latest incarnation of its leading utility fittings has ensured the tough just got tougher.

For more information visit: www.armitage-shanks.co.uk

For more information visit: www. ideal-standard.co.uk

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

New 2017 brochures The new updated brochures offer the latest additions to the bathroom portfolio.

The Ideal Standard Brochure for 2017 now features all products in one booklet, across 328 pages, with pricing, sizes and specifications for every item, all included in this new document. The booklet features the latest addition to the successful Concept Air range – Arc Air and the new Concept Freedom bath, part of the accessible bathroom solutions range. From styles that evoke period elegance to soft contemporary forms, there’s a world of choice and each collection features a wide range of options in fittings, furniture and accessories. In addition, for Ideal Standard’s ‘hero range’, Concept Air; its product brochure has also been re-released, updated with the new Concept Air Arc Extensions that were launched in Spring this year.

All brochures are available to download in high resolution at www.ideal-standard.co.uk

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The latest marketplace news | THE IDEAL BATHROOM

NEW IDEAL WEBSITE DELIVERS ON EVERY LEVEL We have just launched a brand new website which takes our digital communications to a new level of excellence. Packed with a host of brilliant new features, it’s designed to make dealing with us easier, quicker and more convenient. Fresh from a trial period of testing the new site passed with flying colours and has been enthusiastically received by users.

The new website adds a host of improved functionality, including a live stock checking tool, the ability to order online 24/7 simply and effectively through a quick order form, online order tracking and downloadable electronic PODs, as well as full online account management. Customers will also be able to access detailed

product data with product specifications, installation instructions and recommended cross sells.

“Service Excellence has always been our watchword” says Ideal Bathrooms Marketing Manager, Stewart Perry. “Not just for actual distribution expertise but for our support services. Keeping up-to-

QUICK ORDER FORM This allows you to place orders simply and effectively directly into our back office system. When a product is added to your basket it will also display the stock value and forecast delivery date. When your order is placed you will receive an email confirming the order as well as the standard Ideal Bathrooms order acknowledgement.

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THE IDEAL BATHROOM | The latest marketplace news

STOCK CHECK TOOL This is a great tool to allow you to check stock on all products in our yellow book. This is updated every 10 minutes and gives you the breakdown of stock by depot so you can always see what’s available.

date with the latest developments in all aspects of our business includes our communication with our customers, without whom we could not be successful.”

Over the last 18 months we have worked closely with customers to ensure the new website delivers all the functionality and features they want and need. The site is very simple to use and allows customers access to a vast source of key information at the click of a button when and where they need it – saving time and offering an additional route of secure communication.

Live Stock Check Tool

24/7 Quick Online Ordering

HELP AT HAND Our quick reference guide lists some of the key features available on the new website and is available to our trade customers in digital or printed booklet.

Quick and easy checking of stock levels Music to the ears of most retailers will be the online stock checking facility, which now gives up-to-date information on stock levels.

Stewart Perry, Marketing Manager explains, “As well as a wealth of new online functions, the biggest leap forward is with our stock checker. Accurate stock levels will be shown split across all 4 of our depots and updated every ten minutes giving our customers as accurate stock level as possible”. The website also features an order tracker which will allow each customer to see their order status and expected delivery time slot.

Order Tracking & Electronic POD’s

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

Full Online Account Management

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The latest marketplace news | THE IDEAL BATHROOM

KEEP EVERYTHING ON YOUR RADAR! Keeping track of your orders and accounts couldn’t be easier. Our new site will keep all your finances in order with a list of outstanding invoices and account history, all available in printable/ downloadable pdf format.

You can also track order deliveries with our Order Tracking and Electronic POD feature

Stewart adds, “Research has shown that 70% of the calls we receive every day are to check stock. By offering this function online, customers can view live stock numbers and see their updated order status simply and effectively.”

Easier online ordering The website also features a quick order form making it simple to order online with minimal fuss. Stewart says “The quick order form (QOF) is an excellent tool to allow our customers to place orders simply and effectively online. The QOF is designed to give customers accurate delivery dates so they can be sure that the date stated on the QOF is the date they will receive the order”

Lead generation for bathroom businesses We want to support our customers by providing leads to their showrooms via the showroom locator and quote tool. As well as an in-depth showroom locator, a quote tool has been built where end users can browse the site and build up a basket of products. They simply then add their details and postcode and can request quotes from their closest showrooms.

Stewart adds “The main idealbathrooms.com site ranks well in search engines so we get lots of traffic to the site that aren’t our traditional customers. What we wanted to do was direct them to our customers’ showrooms. This quote functionality will automatically email our customer to inform them that a quote has been requested, enabling the showroom to view the quote using their login and contact a potential customer”

STEP BY STEP VIDEO See how the new features work in our ‘Trade website overview’ which previews alongside the registration form at register.idealbathrooms.com

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THE IDEAL BATHROOM | The latest marketplace news

A customer first approach “We don’t assume to know everything about our customers but due to our diverse customer base we are aiming to be as easy to deal with as possible whether it is through the traditional route of a call into the office or via our new website, we want to give our customers that choice,” continues Stewart.

The bathroom industry is in fine health and we are lucky to work in a business where the majority of shoppers still value visiting physical stores to experience products and to talk to knowledgeable professionals. However, we firmly believe in having an eye on the future. As the internet and improved digital offerings

change the way businesses operate, we are committed to being ahead of the curve to provide customers with an easy, stress free partnership.

Successful retailers need to have all the facilities and information readily to hand to be able to give the best advice to their customers.

Our new website is just one of the ways we’re helping customers achieve precisely that.

Retailers who have not yet registered to benefit from this highly effective tool can do so at www.idealbathrooms.com. It could be a big step forward for your business.

SHOWROOM PROFILE By signing up for a trade login you will have access to your own company profile page on our showroom locator. You can add copy, images, opening hours and the brands you have on display. A fantastic tool to promote your business and reach thousands of potential customers.

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

GIVING AIR ARC AN AIRING

Ideal Standard, the leading provider of innovative and design-driven bathroom solutions, has now extended its successful Concept Air range with the launch of Concept Air Arc. This new collection, available in the UK from April 2017, extends and enhances their already comprehensive Air range with a new basin shape and cistern options.

Elegant, Fine And Light Originally launched in 2016, the Concept Air collection created a real buzz with its new slim edged design, thin ceramics and the huge array of choice, solutions and configurations the suite offers to the customer. It was the latest evolution of the hugely successful and ever-popular Concept range developed by award-winning designer Robin Levien and his acclaimed team.

As the name implies, Concept Air is all about lightness and providing a combination of

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practicality and affordable luxury. It taps into the minimalistic home design trend for sleek, slimline interiors which can now extend to include the bathroom.

Concept Air Arc washbasins and cisterns enhance the opportunities of the suite as a whole and work seamlessly with the existing core pieces already launched.

Taking it to the next level

All round appeal

Now, building on the popularity of Concept Air and further enhancing the offer, Ideal Standard has launched the next phase of the suite for 2017 – Concept Air Arc.

The addition of Arc to the already extensive Concept Air collection ensures a diverse, high quality range that offers choice and style to everyone, regardless of the size of a bathroom space. The wide range of complementary furniture to accompany the ceramic options means there are now both floor standing and wall-hung options.

This new range is the natural progression to its Arc and Sphere shapes within the standard Concept portfolio. The design ensures the additional product options that Concept Air Arc brings mirror the fresh, light design of the Cube basins with thin ceramic walls and shallower depths while keeping some of the inner DNA of existing Arc and Sphere basins, which has made the suite so successful since its launch in 2008.

Research shows that D shaped, curved basin shapes are still the most popular in the UK and the modernity and lightness of Arc takes this conventional shape to the next level. The close-coupled toilet suites are extended to offer Arc shaped cisterns to give extra choice and complement the new basin shape.

With its stunning vanity units, choice of drawers or open shelving, a stylish cube basin unit for smaller cloakrooms and a unique floor standing vanity unit with drawers, the versatile Concept Air range offers luxury design without a premium price tag. Space efficient, flexible, and stylish, the furniture is available with open shelves, or to keep your space calm there are soft close drawer options.

The Concept Air furniture range also comes with a choice of six colour combinations,

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

from the subtle pairing of gloss and matt white to a luscious matt dark brown, along with light brown wood and light grey wood options.

Bathing gets an upgrade The freestanding bath makes a stunning centrepiece, with its gentle tapering shape providing comfortable back support and a sloping rim to support the neck. Its design allows it to be positioned anywhere in the room, from a corner to an alcove, and for ease of installation the bath comes in two pieces, with brassware and waste being easily accessible.

To complete the bathing range there is a shower bath which is beautifully light in design, hugely versatile and has a soft, arcing backrest to provide the ultimate in bathing comfort. The sleek, yet practical bath screen features a handy hinged access panel allow you to turn on the shower before you enter it, without either getting wet or overreaching.

For more information on the Concept Air collection, including the new Air Arc additions, please visit: www.idealstandard.co.uk or call 01482 346461

Support At Every Step Ideal Standard has developed a comprehensive range of materials to support the Concept Air collection.

It includes: • A full set of POS to support showroom displays which includes A2 graphic boards, furniture plaques and finish samples • Full digital marketing collateral • A dedicated Concept Air brochure • And much more

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

AN INSIGHT INTO NUANCE BUSHBOARD We’re very proud to welcome our new partner, Bushboard, and their “Nuance range to Ideal Bathrooms. We’re always keen to work with high quality brands and Nuance are the preferred brand in the wall panelling category.

Last year we carried out our very first Industry Report, which gave us a fantastic insight into our customers’ needs. One area that came as real interest to the business was the evident growth in wall panelling; 66% of customers already sold panelling, which meant there was a great opportunity to sell this product to the remaining 34%.

Even more impressively, when asked about their best-selling brands, it was great to see Nuance rated as the most preferred brand in the wall panelling category.

66%

IDEAL INDUSTRY REPORT 2017 Wall panelling

It felt like a wonderful opportunity for the number one distributor to partner with the number panelling brand.”

- Danielle Lillis, Commercial Director

Bushboard’s Commercial Director, Neil Horton, gives us an insight into the new partnership with Ideal Bathrooms as well as the changing trends in the showering market landscape.

Q. Why did you decide to partner with Ideal?

We’ve had a successful relationship with sister company International Decorative Surfaces for well over ten years. The basics of good business have been the cornerstones of our success together; supporting the retailer and installer with clever products that are easy to sell, install and make good margins; alongside great availability nationally with local service and back up. We’re looking forward to replicating this with Ideal.

Q. What are the latest trends within the bathroom market?

Bathroom design is very personal so it’s important that we give designers a full palette to work from. When it comes to developing new ranges, we follow general interior trends and run focus groups to make sure the designs give our market what it wants. Matt textures are really grabbing attention right now, although glossy still sells well. There’s also a trend for weathered timbers, concrete and soft greys which re-purpose the desire for natural and neutrals which complements the ongoing demand for luxuriant granite and marble.

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THE IDEAL BATHROOM | The latest marketplace news

Q. What are the latest developments in the showering market?

Consumers are increasingly looking at ways to heighten their showering experience through walk-in showers and wet rooms which links to the choice of surfacing material for both practical and aesthetic purposes. There’s a strong style trend for streamlined surfaces and laminate panels have created a freedom of design never before thought possible. With their near invisible jointing and the spectrum of granites, marbles, weathered timbers and concrete, retailers really are looking at laminate in a new light now, not only because of its high design capability but also the installation benefits over tiling.

Q. What is the current state of the market and what are the drivers for growth?

The market is very strong at the moment and growing fast. The debate over Brexit doesn’t seem to be putting people off their bathroom projects and we’re seeing a lot of confidence in our retail base. More and more consumers and retailers now regard wall panelling as a design alternative to tile and grout and this is driving sales very significantly.

Q. How have the changing demographics of UK households and the ageing population impacted the market?

More and more people are planning their bathroom with the future in mind.

We’ve seen an increase in level access

wet rooms for ease of use as we grow older with panelling being the ideal solution for easy maintenance and mobility in larger shower areas.

Bushboard’s Nuance was designed with bathing and shower encloses in mind, with no need for unsightly trims and a waterproof core making it ideal for wet rooms.

Q. What tools do you provide to help your retailers sell?

Regular contact and engagement with retailers is really what Bushboard are all about and we offer a range of tools to help our retailers showcase our products in the best possible light.

Our well-designed point of sale sample stands home our quality brochures with stunning lifestyle photography. We also offer display deals for retailers to get the product into actual room sets to show Nuance’s full capability, and our stats show that those who do, sell three times more than those who don’t. The design guide in our brochure helps the retailer put more wow into their display, from half height concepts to sleek internal and external corners without metal trims,

all supported by Nuance’s full range of coordinating and matching vanity surfaces in laminate and solid surfaces.

We also support home owners with the new bathroom design tool on our website which allows them to play with colour schemes and helps them in their decision-making either at home or with their designer in the showroom.

Q. Are all your products made in the UK? Yes, and have been since 1935! Our 180,000 square feet state-of-the-art facility is based in Northamptonshire.

For more information visit www.bushboard.co.uk

Now in stock for next day delivery across our four depots Contact your local ASM for more information

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

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EXPLORE A CITY OF WONDERS Hit your target before the end of 2017 and you’ll be jetting off with us on an exclusive 5 night getaway of luxury to Cape Town.

You can track your progress by logging onto cape.idealbathrooms.com Every order gets you one step closer to making a trip to Cape Town a reality – now that’s ideal!

VISIT cape.idealbathrooms.com ANY QUESTIONS? CALL US ON 01908 276 408 OR SPEAK TO YOUR AREA SALES MANAGER

THE IDEAL BATHROOM | The latest marketplace news

NEW ESSENTIAL MIRRORS

e o r n o M

MIRRORS TO KEEP YOUR BATHROOM LOOKING GOOD

Made from 5mm safety glass and designed to create the perfect atmosphere for relaxing bathing, the Monroe has subtle LED lighting with a simple on/off rocker switch.

CODE SIZE RRP (ex VAT) TRADE EM001 500x700 £215 £107.50

r o l y a T

No bathroom is complete without a stylish mirror and our three new styles all boast star qualities for an individual look.

Displaying an elegant curve design, the Taylor is made with 5mm safety glass and features an attractive aluminium frame. Ambient LED side lighting is turned on by simply hovering a finger over the IR sensor.

Exclusive to Essential The new mirrors join the existing Essential Bathrooms range and boast the same high quality and exceptional value for money. All three mirrors contain a demister pad so they are always useable, even straight out of the bath or shower.

For more information, visit essentialfromideal.com

CODE SIZE RRP (ex VAT) TRADE EM002 500x700 £230 £115.00 EM003 600x800 £260 £130.00

Monroe

n r u b p He

A luxury choice, this top of the range mirror is completed with a stylish aluminum frame with an acrylic diffuser that ensures comforting lighting from a single touch of the IR sensor.

CODE SIZE RRP (ex VAT) TRADE EM004 500x700 £355 £177.50

DISPLAY OFFER

ANY MIRROR AT LESS 80% FOR A LIMITED TIME ONLY. Contact your ASM for more information.

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

Leo Chrome NEW Product BTU Code RRP ex VAT Trade 1190 x 600mm 1601 148281 £320.00 £160.00 1600 x 600mm 2147 148282 £385.00 £192.50 Leo Anthracite NEW Product BTU Code RRP ex VAT Trade 1190 x 600mm 1601 148283 £220.00 £110.00

Taurus Product BTU Code RRP ex VAT Trade NEW 965 x 540mm 2425 148801 £365.00 £182.50 965 x 673mm 3520 148266 £411.32 £205.66

ALL YOU NEED TO KNOW ABOUT ESSENTIAL NEW TOWEL WARMERS A towel rail adds a stylish touch to any bathroom and is the perfect contrast against all the straight lines in your bathroom.

Essential towel warmers now come in a wide variety of shapes, designs and sizes with its recent additions;

Capricorn Chrome Product BTU Code RRP ex VAT Trade 720 x 500mm 871 148254 £179.37 £89.69 1420 x 500mm 1594 148253 £249.38 £124.69 NEW 1715 x 500mm 1901 148284 £285.50 £142.75

NEW

Capricorn Anthracite Product BTU Code RRP ex VAT Trade 1147 x 500mm 2089 148285 £165.00 £82.50

The new Leo towel warmer accentuates an Italian inspired style and comes in Chrome (1190 x 600mm and 1600 x 600mm) and Anthracite (1190 x 600mm). The Leo is great for those customers looking a for a ‘quirky’ design An extension to the traditional towel warmer, Taurus – this now comes in a smaller option (965 x 540mm). For those looking to achieve the traditional look in a compact bathroom then the new Taurus is the right choice for your customer.

Capricorn and the Straight towel warmer rails have proven to be a popular choice therefore Essential have introduced new sizes, including an Anthracite option.

ADD A TOUCH OF COLOUR!

Finally, Essential is now offering new sizes in our electric towel warmer collection, 920 x 480mm and 1375 x 480mm. This towel warmer is great if your customer does not have a hot-water based system.

Essential now offers a wide choice of towel warmers in Anthracite. The new Anthracite option is a cost effective alternative to Chrome and offer’s a better BTU output.

Anthracite options are available on the Aries,Leo,Virgo, Libra and Straight Anthracite ranges. For more information visit www.essentialfromideal.com.

MORE TO SEE Where you

r bathro

om story

Give your customers ideas to inspire their own bathroom design with our updated showroom brochure, detailing the full collection of products shown in a stylish range of bathroom settings.

begins

Brochures can now be displayed in a counter top, branded brochure dispenser.

Straight Anthracite NEW Product BTU Code RRP ex VAT Trade 690 x 500mm 1410 148286 £81.00 £62.00 1110 x 500mm 2194 148287 £45.00 £90.00 1110 x 600mm 2566 148288 £50.00 £100.00 1703 x 600mm 4027 148289 £67.75 £135.50 1

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For more information contact your local ASM or visit www.essentialfromideal.com

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THE IDEAL BATHROOM | The latest marketplace news

WAVERLEY TRADITIONAL ELEGANCE LOVINGLY CREATED

For homes that crave a traditional look, Waverley offers authentic period style with the quality and reliability of modern manufacturing. Taking its reference from authentic Edwardian or Victorian pieces and faithfully incorporating important decorative details, Waverley brings a classic elegance to both bathroom and cloakroom.

www.idealstandard.co.uk 0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

HAS UPPED ITS GAME

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Saniflo invented the macerator nearly 60 years ago and it is still number one in the UK macerator market with the most comprehensive range of models to suit a host of applications. This April the company launched a range of new and improved pumps and macerators designed to keep its products right at the forefront of technology. The new, hassle-free, plug and play range features upgrades that are of benefit to installers and customers alike.

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

NEW!

Domestic Portfolio. The UP Range

New models include the Saniflo Up, the Sanitop Up, Saniplus Up, Saniwall Pro Up, Sanipack Pro Up, Sanipro Up, plus the Sanivite + and the Sanishower +; offering many features and benefits.

NEW – industry leading, 5 year warranty on domestic products once the product is officially registered at www.saniflo.co.uk

FEATURES: Easy to maintain thanks to new, easy access lid • No requirement to disassemble the macerator or empty the tank • Quieter operation thanks to stronger shock absorbers reducing vibration and noise • Quietest on the market at 46dB(A) • Sleeker design for a more discreet fit behind WC’s • More efficient motors (400W) • Positioning, inlet and discharge pipework remain the same for ease of replacement

Saniflo Up

Sanitop Up

Saniplus Up

Saniwall Pro Up

Sanipack Pro Up

Sanipro Up

Sanivite +

Sanishower +

NEW!

REMOVABLE MOTORS

The (R)evolution continues with the Saniflo Commercial Range Our range of tough and durable products for commercial applications has also been transformed with similar technological advancements to offer quieter units that are easier to maintain. The Sanispeed + and the full Sanicubic range all also retain existing pipework infrastructure for ease of replacement.

Sanispeed +

Sanicubic 1

Sanicubic 2 Pro & Sanicubic 2 Classic

This model benefits from 5 years warranty. 2 years as standard and a further 3 years once the product is registered via the card in the packaging or online at www.saniflo.co.uk

This tough, reliable macerator pump is ideal for businesses or larger domestic situations, it pumps up to 11m vertically and 110m horizontally. New design with easily removable motor and water level indicators for servicing and maintenance.

Ideal for commercial use the Sanicubic 2’s contain 2 separate load balanced pumps with high performance macerating systems and will operate alternately. New design with easily removable motors and water level indicators for servicing and maintenance

FEATURES: Removable motors and water level indicators for easy servicing and maintenance (only applicable to Sanicubic range) • Positioning, inlet and discharge pipework remain the same • Easy to disassemble and reassemble

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The latest marketplace news | THE IDEAL BATHROOM

PART OF THE CLUB

Paul Stott, Health and Safety Manager with Directors of the business

The Wakefield warehouse team

To become a member of any millionaires club is pretty special. But to qualify for membership of the SaintGobain Millionaires Club is very prestigious indeed. The entry requirements are more exacting than most. Forget super yachts or huge bank balances, this is a club that’s exclusively for the super-safe.

In fact there are only 259 businesses around the world, only 20 of them in the UK, who qualify for membership.

Members must be able to prove that they have clocked up either 1,000,000 worked hours without a lost time accident, or 5 years without a lost time accident anywhere within their workforce. They also need to comply with a variety of extensive EHS and ESPR safety auditing requirements.

Elegant, Fine And Light

HR & IT team

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Ideal has bagged millionaire status by putting the safety of staff before anything else. Over the past three and a half years we have introduced new safety protocols and developed a culture where people feel happy to share their views on potential safety hazards before they become an issue.

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How do you achieve millionaire status?

To qualify for millionaire status, you need to reach 1,000,000 working hours without an accident where a staff member needs to take time off work.

The Hayes warehouse team

We have introduced Safety At Work (SAW) which is a tool where staff can report any incidents that they deem to be unsafe but aren’t able to deal with themselves. This means that the problem is reported and dealt with before it becomes an accident and gives staff the confidence to report issues, no matter how small, because they see that it is working in benefitting their safety.

We are also constantly sharing best practices on safety within the business so other branches can take care of their environment.

The Wakefield team

The Buying team

Time to celebrate We provided all Ideal staff with a buffet lunch, complete with cupcakes, to say thank you for all their hard work and gave staff out on the road a gift card so they didn’t miss out. We also gave staff a new polo shirt to wear for work and a commemorative pen to serve as a talking point and remember their achievement for safety within the business.

Anyone for cake?

Next steps?

Now we’ve achieved millionaire status, the work doesn’t stop. We are constantly aiming for gold, reviewing our practices towards health and safety and putting our staff first.

The Milton Keynes warehouse team

“We have a very strong focus on the health, safety and wellbeing of our staff.

We always strive to set the industry standard in every aspect of our business and reaching millionaire status is an achievement we’re incredibly proud of.”

Andy Marshall - National Logistics Manager

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The latest marketplace news | THE IDEAL BATHROOM

INTRODUCING OUR NEW BATHROOM COLLECTION

The leading brand which brought you Geberit AquaClean is proud to announce the launch of the Geberit Bathroom Collection.

With 150 years of bathroom experience, Geberit expands its Know-how into an exciting collection of ceramics, furniture and mirrors, previewed at the Ideal Home Show this spring.

Swiss innovation combines with the vision of Europe’s leading product designers to deliver a five-series collection, where elegant design meets outstanding function - placing comfort, usability and new cleanliness technologies at the heart of the modern bathroom as never before.

The Geberit Bathroom Collection offers exciting design solutions for any space, with a wide range of washbasins, toilets, bidets, mirrors, mirrored cabinets and cleverly designed furniture with generous storage. Function pervades throughout with innovations including Geberit Rimfree® toilets, Geberit AquaClean shower toilets, the Geberit DuoFresh odour extraction unit and advanced KeraTect® ceramic glazes.

For more information call Geberit on 01926 516800 or visit www.geberitcollection.co.uk

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Geberit Citterio

Geberit Xeno²

Geberit Acanto

Geberit Citterio combines puristic contours with organically flowing shapes, resulting in an unmistakable design language. It’s a premium bathroom series with remarkable originality, designed with timeless elegance and quality in mind. The Citterio series reflects the unique design hallmarks of the renowned Italian architect and designer, Antonio Citterio. To ensure a particularly smooth finish for ease of cleaning, all ceramic sanitaryware is sealed with the ultra-smooth, Geberit KeraTect® ceramic glaze.

Created by the designer Robin Platt, the Geberit Xeno² bathroom series is synonymous with simple design minimalism. Clear geometric outer lines in the basin design are complemented by the natural shapes of the inner basin. The combination gives the impression that the shape has been created by running water for decades. Geberit Xeno² boasts a perfectly coordinated product range of intelligent, well thought-through elements created in an identical design language.

The new Acanto bathroom series combines everything that a modern bathroom needs in terms of sophisticated solutions. Ergonomics is taken to a new level, with cabinets at the perfect reach height for various family members and compartments of the right size and shape to store daily used products within an optimum reach zone. The series includes a wide range of washbasins and bathroom furniture, Rimfree® toilets, bidets and bathtubs at a mid-level price point.

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Inspiration meets innovation: Mirrors and mirror cabinets Clever lighting concepts and intelligent storage space Modern flushing systems Stylish flush plates and high quality technology behind the wall

Wall-hung toilet Elegant and easy to clean around

Cleverly designed bathroom furniture Solutions for making the most of the space available

Rimfree® toilets Nowhere for dirt and germs to hide

Geberit iCon

Geberit Smyle

The Geberit iCon bathroom series is as multifaceted as people and their lives today. An extensive range of ceramic products and bathroom furniture in a clear and modern design language provides maximum design flexibility. The series also incorporates Geberit iCon XS for small bathrooms with reduced depth washbasins, solutions for corners and bathroom furniture and mirrors that are perfectly adapted to small or awkwardly shaped rooms.

Geberit Smyle brings harmony and lightness into family bathrooms.

With its contemporary design and sophisticated lines, this series creates a relaxing and positive bathroom ambience. With a clear sense of order and efficient use of space, Smyle achieves the highest level of convenience in any bathroom.

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Superior long-term protection A beautiful surface, optimal hygiene and ease of cleaning

Geberit Option mirror cabinet With Option, Geberit offers a comprehensive range of illuminated mirror elements and mirror cabinets that help create a real focal point in the bathroom. The Option series offers a comprehensive selection that provide the perfect soft light for your bathroom routine. Making the washbasin centre stage in any bathroom.

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The latest marketplace news | THE IDEAL BATHROOM

COMING UP WITH THE GOODS

our services and are currently investing in continually review our portfolio to ensure Ideal’s new Distribution Centre route planning software which provides we’ve always got the right stock levels in Milton Keynes is one way in customers with an estimated delivery of the right products at our time and an electronic POD. satellite locations. which we’re responding to the customers needs expressed in Q. What’s been the biggest Q. Internal sales support the Ideal Industry Report. Kim challenge? was a factor that was Kirby-Earnshaw discusses how rated highly by customers For me, recruitment has been the key these needs have shaped the difficulty. Milton Keynes is in a great choosing a distribution position, with excellent road and rail links. partner. How is Ideal evolution of this excellent Many companies choose to be located performing against this? new facility. there, and that means competition

Q. How is the Distribution Centre going and has its first new order been shipped yet?

We took possession of the site on 4th December, stock began to arrive on the 9th December and the first order was despatched the same day. We don’t do things slowly here! We were officially open by 23rd January. The whole process took 6-7 weeks and was only possible thanks to the dedication of my amazing Operations Team.

Q. How has Ideal grown to support the new Distribution Centre?

among employers for good staff. We have nevertheless succeeded and have some really good people who are already making a difference.

Q. In the Industry Report ease of ordering and next day delivery were rated highly by customers. How is the new Distribution Centre helping you deliver on that?

We’re already delivering on that customer expectation. But we’re not complacent. The new Distribution Centre has allowed us to increase our stock holding by £2m. The beauty of the new Distribution Centre is that it allows us to

Again, having the right people is key.

We’ve increased staff levels in internal sales over the last 12 months by around 40%. It’s all about that customer response and our service. We’ve seen an increase in call volumes but have also seen more customer orders via email.

We constantly measure our speed of answering calls and the number of lost calls, tracking and monitoring how our team are responding to customer needs.

In essence, it’s about everyone at Ideal pulling together to provide great customer service.

We’ve seen a 25% increase in headcount to keep up with demand and to ensure our new warehouse is up to strength.

We’re always looking for ways to improve

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0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

THE IDEAL BATHROOM | The latest marketplace news

RUNNING HOT New Ideal website Packed full of innovative new features to make it quicker and easier for you, the new website is live and all is well. We’ve been overwhelmed by all the positive feedback. We hope it makes our commitment to providing you with the best possible service clear, and that you enjoy using the new site.

Nuance Bushboard We’d like to welcome on board our newest supplier, Bushboard. We will be stocking their award-winning bathroom wall panel system, Nuance. Designed for showers, wetrooms and around the bath, Nuance is uniquely fitted without extrusions and 100% waterproof guaranteed.

Race to the Cape The third race is well underway, don’t forget to keep up to date with your progress at cape.idealbathrooms.com and before long you could be relaxing in the Belmond Mount Nelson hotel on a luxury getaway on us!

Wimbledon The tennis is back at Wimbledon in July for its 140th year. Can Murray retain his title? Will Serena Williams defend her crown? Fans of the sport will be glued to their screens for the month. Whether you’re a follower or not, we don’t think you can turn down an opportunity to indulge in some champagne and strawberries.

RUNNING COLD DID YOU KNOW….

75% of calls into our offices is to check stock!

Why not try our new live stock check tool?

Visit www.idealbathrooms.com and request your trade login today.

Now

The election Fresh off the heels of Brexit, the country faced another vote in the General Election. The result: a hung parliament. At this time, it’s too early to anticipate how the result will impact our industry as the election result has produced more questions than answers. With Chancellor Philip Hammond speaking out to say that the result will not affect the earnings and profitability of many companies over the next six to 12 months, it’s business as usual until further notice.

you’re in control

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

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The latest marketplace news | THE IDEAL BATHROOM

WELCOMING STEVE HENEY ABOARD

Q. Steve, you’ve worked for Q. Ideal has plans to grow the Saint Gobain Group for its sales team. How is it 14 years, can you tell us a expanding, and why? bit about your background?

We’re currently in the process of Yes, I’ve been employed in a number of roles within the group including Graham The Plumbers’ Merchant, and I’m delighted to have now joined Ideal as Head of Sales. They are the best distributor in the industry and it’s a great time to join as the company just seems to go from strength to strength. We’ve got some exciting developments in the pipeline, not least our new website which is superb.

Q. Ideal strive to put customers at the heart of everything they do, especially when it comes to sales. What’s your ethos as a salesperson?

First of all, it’s about being friendly, helpful and personable. Every day we should be looking for ways to add value to each customer and help their businesses to grow. It’s also imperative that we liaise with all external and internal contacts to ensure the very best support for customers. It’s also about appreciating the customer, and never forgetting that without them, we wouldn’t have a business. But above all, I think being a good salesperson is about always keeping your promises and fulfilling commitments in full.

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recruiting two new sales managers to fill existing vacancies. Obviously, we want to do this as quickly as possible, but we’re prepared to wait until we find exactly the right people. Only the best will do for Ideal. Within our team we also have two graduate trainees who have done extremely well and are starting to add real value, and following that success we’re looking to add two more in the near future. This is an important step as it not only adds value to the team right now, but will strengthen it in the longer term too, adding consistency and longevity. That can only be a benefit to our customers.

Q. So what can customers expect from the Ideal sales team under your leadership?

Good question! I’ve only been in the role for a couple of months, but I’m already really impressed with the quality of the team I’ve inherited. They’re all highly capable individuals who are totally committed to helping to grow our customers’ businesses. They’ve all been very positive and supportive and I’m genuinely looking forward to working with them in the future. With a couple more people to fill those gaps and some small adjustments, I think we’ll have a great team of people here.

If I had to highlight my main objectives it would simply be to ensure that we have a happy and successful sales team that consistently exceeds and delights our customers.

Q. So the happiness of the sales team is an important aspect of the service they deliver to customers?

Yes, absolutely. When they are sitting in front of their customers on a dayto-day basis I want them to feel that they’ve got all the tools they need and are completely supported by their line manager. We treat all our people with respect and loyalty, that’s really important.

Q. It sounds like things are looking good for Ideal’s sales team?

In essence, we’ve got a lot of quality in the team, we just need to build on that.

After nearly 15 years, it was very strange to leave my previous company to join Ideal, but within minutes of walking through the doors I was welcomed and made to feel comfortable by everyone.

Together, we really do have a winning team. I feel privileged to have joined a business of the calibre of Ideal and I am looking forward to help take it to the next level.

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

Geberit AquaClean Tuma

Innovation from start to finish

Introducing the new innovative Geberit AquaClean Tuma. This surprisingly versatile and compact designed shower toilet is easily installed with the cleverly concealed Duofix frames and cisterns, matched with a selection of elegantly designed flush plates. Geberit, providing a solution for every bathroom. → www.geberit-aquaclean.co.uk

The latest marketplace news | THE IDEAL BATHROOM

MAKING IT IN MAURITIUS They say a picture speaks a thousand words. Well this collection provides a million memories…

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After a year of endeavouring to reach personal sales targets, 288 well deserving people from across the UK arrived at the uber-luxurious 5 star Shangri-La Le Touessrok Resort to celebrate their achievements in true Mauritian style. John Bagshaw gives us the low down on the high life in Mauritius…

Arriving to the sound of a ceremonial gong, I could sense the excitement and energy over what we were about to experience in the days to come. The island was bouncing and it wasn’t because of the tropical rain a little bit of that was never going to dampen our group’s spirits!

As we settled in, the sun came out and that evening we experienced an “island welcome” to remember at the Republik Beach Club. Fire breathers, fabulous food, an abundance of drinks and a first-rate DJ got the party started and set the bar high for the week ahead.

As the new day dawned (a few hours later for some!), we were at leisure to adjust to island life and Mauritius’ tropical temperatures. Soaking up the sunshine, relaxing on the beach, chilling by the pool, drinking cocktails and making the most of

the hotel’s water sports, what more could you ask for? Some even headed to the golf course to sneak in some secret practise before the competition (not that it helped me win)!

The next morning it was all systems go, with golfers and island day goers departing the hotel for action packed days of fun in the sun. The golfers were the early “birdies” heading out first, there was a competitive spirit in the air and odds were being placed on who would return victorious.

What a day we had!! The weather was glorious and the course was stunning, although it challenged even the best golfers among us! Many commented that it was the best golf day that they had ever taken part in and I have to say, I agree! It was a brilliant day from tee off to the final hole and the clubhouse beyond!

A huge thanks to our sponsors

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The The latest latest marketplace news | THE IDEAL BATHROOM

The bar was set high!

Race to Mauritius Golf Day sponsored by Ideal Standard

An island style welcome

Getting into the swing of things!

Lots of laughter from our winners John Clydesdale and Neil Bills

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Excited for the week ahead

A fantastic day had by all on the course!

Relaxing at the 19th hole!

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THE IDEAL BATHROOM | The latest marketplace news

The catamaran cruise cast away to the exclusive “Ile Des Deux Cocos” giving us time to relax. From Passion Fruit to Chilli, Fruit Salad to Lemon Mint, our “Rum Boats” all set sail across the Indian Ocean and with the island in sight - stop! Wait.. what is that?

A floating bar? Captain drop your anchor, we’re diving in and could be some time! P.S. For the record, my “Pineapple Rum Boat” was definitely THE BEST! Soaking up sun, swinging in hammocks, chilling on beanbags, splashing in waves, snorkelling in the sea and spotting sea life from the glass bottomed boat – we discovered our “Ideal Island”. Who would have thought we could sample 19 different flavours of Rum at the same time?

Back at the Hotel, Sunset Drinks with Saniflo and After Dinner drinks with Aqualisa gave us the opportunity to carry on the party!

As the sun began to set on our time in Mauritius, we gathered together to toast our

All aboard the glass bottom boat!

Getting up close and personal with the sea life

success at the Gala Dinner. We were greeted to the rhythmical sounds of island drummers while coconut girls, fire eaters and jugglers performed a spectacle on the beach magical to watch! After a feast fit for kings, a mega sega show wowed the crowd and got people moving, the party was in full swing and the atmosphere was building. It wasn’t over yet however, we still had a few surprises to come! A spectacular firework display lit up the sky and ensured our Race to Mauritius finished with a bang, before we celebrated our next adventure - the Race to the Cape with green glow sticks that lit up the dance floor and lit up our faces as we partied the night away. The aptly named, “Crazy Band” played us out into the early hours, a night that will live long in the memory.

Our “Ideal Island”

Captain Kim and her Passion Fruit crew!

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The latest marketplace news | THE IDEAL BATHROOM

How do I begin to describe the Mauritius experience? We wondered how we could ever top Dubai? Well… WE DID IT! It was an honour to be part of such a successful group of people, spending time sharing success, immersed in total luxury, catching up with old friends and making new ones.

A huge thank you must go to our sponsors, not only for their continued support but also for the enthusiasm, fun and good will that they brought with them.

To all of our Race to Mauritius winners, we thank you for joining us and helping to create memorable experiences in Mauritius, that we’re sure none of us will ever forget.

We’d also like to say a big thank you to all who supported our charity, Barnados, and are proud to announce that thanks to your help we raised over £3000 for them.

To all of you who have registered for our Race to the Cape, we really hope we are sharing your picture here this time next year.

I’m sure I’m not alone in wondering how on earth we can top Mauritius but I just know WE WILL!!

See you there!

John Bagshaw Managing Director, Ideal Bathrooms

Fireworks before the fireworks!

Safety first!

Captain Kim and her crew

A Mauritian guard of honour!

Magic on the beach!

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Island life

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THE IDEAL BATHROOM | The latest marketplace news

Enjoying the evening

Bringing the rhythm!

The Mega Sega Show got everyone up dancing!

Toasting our success!

The dance floor was bouncing!

An island conga!

A grandiose finale!

The Crazy Band!

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Introducing Mira Mode.

Smart, simple showering The new Mira Mode is designed with the installer in mind. The latest must‑have digital shower for your customer also comes with the Mira Mode app for your smartphone, providing helpful installation and troubleshooting features such as switching outlets at the touch of a button.

www.mirashowers.co.uk

With its minimalist styling and luxurious chrome finish, the Mira Mode is the must-have digital shower for your customer.

Every detail has been considered; the slick LED indicator lights on the controller flash whilst the shower is warming up, and then remain on once the water has reached the desired temperature.

There is an additional remote control that enables the user to switch the shower on/ off from outside the showering area and this is included as standard, so there is no need to purchase separately.

As part of enhancing your customer’s showering experience, Mira has created a free app which is available on both Android and iPhone. Not only does this give your customer lots of handy features like setting the maximum temperature and shower duration, it also connects them with the Mira Customer Service team, should any queries arise.

Mira Mode App design features include setting the maximum temperature and shower duration.

Better still, the Mira Mode app isn’t just helpful for your customer, it’s been created with the installer in mind too. Usefully, the app assists the professional in some of the more technical installation steps, making troubleshooting easier.

It helps detect and confirm if the handshower and deluge are programmed correctly to the controller and, if not, enables them to resolve the issue at the touch of a button.

Available in both single and dual outlet options, for both high pressure and pumped systems, there is a configuration to suit every water system and preference. If your customer is looking for ultimate luxury, then look no further than the Mira Mode with Bathfill. Your customer can create up to 10 bathfill presets using the free Mira Mode app, making bath time easier and safer for all the family.

The Mira Switch showerhead delivers 4 unique spray experiences.

Importantly, Mira Mode delivers the consistent flow and sensational handshower performance that you would expect from Mira. Every Mira Mode features the award-winning Mira Switch showerhead, delivering 4 unique spray experiences: Soak, Soothe, Saturate and Stimulate. Plus the Mira Mode dual, delivers a saturating cascade from the 200mm deluge head, for the complete spa-like experience.

Mira Mode is built to last, made only from the highest quality materials and manufactured here in the UK. Plus for complete peace of mind, Mira Mode comes with a 5 year guarantee.

BEFORE A DRIP BECOMES A FLOOD. DETECT TO TAKE CARE WITH GROHE SENSE. The new GROHE Sense system monitors humidity, detects leaks, instantly alerts you and shuts off water automatically. Enjoy intelligent & complete water security for your home 24/7. grohe.com

The latest marketplace news | THE IDEAL BATHROOM

SPECIAL EDITION

FAREWELL HEDLEY SPURR After 32 years, Mira’s Hedley Spurr is all set for retirement in the summer. We catch up with him and reflect on his time in the industry.

Q. The industry must have gone through some substantial changes over 32 years. What stands out to you?

Out of the many changes, the two that stand out are the acquisition of businesses within the merchant sector and major brands, including Mira, weathering the economic highs and lows and the pressure from imported product.

are sold – plus I got to sample the odd pint of Guinness!

Q. What’s the most important thing you’ve learned over the course of your career?

Over the years I’ve found that customers respect when you work with integrity and that they tend to move around within the industry.

Q. What was your first and last company car?

The first was a sepia brown Vauxhall Cavalier and finally an Audi A6 Avant.

Q. What are your plans for retirement?

To visit my son and two grandchildren in Perth, Australia more frequently and travel around Scotland trying to tempt a Salmon or Sea Trout on to a hook!

Q. I’m sure lots of people have helped and Q. Mira are no doubt sad to influenced you throughout Q. Ideal and Mira have had a see you go. What’s next your career. Do you long-lasting relationship of for the business? remember anyone in over 30 years. How have To continue growing their range outside particular? you seen Ideal change of showers. With a constant market value share of 41% it’s tough to grow this Yes, Clive Minett. He was with Mira when throughout those years?

In the last 5-10 years I’ve seen leading work around marketing and promotion, including the new website, and most importantly greater product availability through the increased distribution facility.

Q. Looking back on your career, can you share one of your highlights?

I was managing the team in Ireland for over 5 years and it was interesting to see showrooms in remote locations where you just wouldn’t believe showers

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I joined in 1984 and became the Sales Director in the mid-nineties. Clive would always say ‘the devil is in the detail’ and he’s right.

Q. If you hadn’t have gone into the bathroom industry, what would your dream job have been?

as the showers market is now mature and there’s an increasing pressure on lowering prices in the market.

From all here at Ideal Bathrooms, we would like to wish Hedley a very happy retirement and all the best for the future.

Some would say I had my dream job when I became an Assistant Professional in Golf at 16 years old. If I had been good enough I would have loved to see the world as a Touring Pro.

0800 634 2600 | atyourservice@idealbathrooms.com | www.idealbathrooms.com

Where your bathroom story begins

Pause a moment and think about what you’re looking for in the perfect bathroom: Beautiful clean lines. Effortlessly chic, contemporary styling.

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