Writing sample XIMXIM

the gang

XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

the gang

XIM.INC BRANDING 05.01.2015

the gang

XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

BRANDING

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

LOGO DESIGN / TAG LINE Tagline: We wanted the tagline to go hand in hand with the new logo and behind the sole power of ideas. It has been said that the future of software innovation requires the ability to collaborate and share ideas with people. Brands have emotional human intelligence now. We want XIM to have this too. Therefore, we feel it is important that the tagline gives the feeling of “open� possibilities for future business connections, competitiveness, and innovation. Before any execution, the client has to come to XIM. Logo Color: XIM is based in San Francisco.

The city has many foggy days so, in terms of colors, San Francisco has a few different shades of grays and cool blues and light blues.

Light blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth.

It is often associated with depth and stability.

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XIM.INC

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Metaphor of symbol

05.01.2015 DAT E

79C5D2

323232

+ connect, team

+ user experience

= rise

E7E7E7

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XIM.INC

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B E F O R E TH E ID E A THERE IS YOU

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B EFO R E TH E ID EA THERE I S YOU

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BEFORE THE IDEA THERE IS Y OU

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BEFORE T HE I DEA TH ER E I S Y O U

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

BUSINESS CARD & COMPANY LETTERHEAD DESIGN

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XIM.INC

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PROJECT

DAT E

SIMON MILBERT

VICE PRESIDENT

s.milbert@ximxim.com

415 222 2222

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BEFORE THE IDEA THERE IS YOU

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XIM.INC 400 Beale street, Suite 103, San Francisco, Ca 94105 contact@ximxim.com 415. 222. 9909

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XIM.INC 400 Beale street, Suite 103, San Francisco, Ca 94105 contact@ximxim.com 415. 222. 9909

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XIM.INC CLIENT

BRANDING PROJECT

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APPAREL DESIGN

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BEFORE THE IDEA TH E R E I S Y O U I

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

BUSINESS CARD DESIGN SECOND VERSION

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XIM.INC CLIENT

BRANDING PROJECT

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XIM.INC CLIENT

BRANDING PROJECT

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ADVERTISING

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XIM.INC CLIENT

BRANDING PROJECT

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PRINT: POSTERS XIM is expressing their passion between their team and clients.

We want the design and words to be bold in order to raise awareness of who XIM is. We wanted the design to be different than today’s current software ads because XIM is unique and they value ideas as a crucial part of a business relationship.

We used a puzzle design within the words to show connection and make the lines stand out. The design means that XIM is not conservative, but part of the concept of an innovation culture. The posters are meant to speak to XIM’s very specific target audience, to be clear to all their stakeholders.

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BEFORE THE I DEA T HERE I S YOU

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BEFORE THE IDEA THERE IS YOU

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B E F O R E T H E ID E A THE RE I S Y OU

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

WEB BANNERS

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XIM.INC CLIENT

BRANDING PROJECT

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LEADERBOARD

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XIM.INC CLIENT

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SKYSCRAPER

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XIM.INC CLIENT

BRANDING PROJECT

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SQUARE

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

WEB DESIGN The website is parallax for the UX. Parallax is meant to tell a story to the viewer, this is why it scrolls downward.

We wanted XIM to really stand out from other software websites so, we went towards a complete new direction and illustrative visuals.

Why illustrations?

We’ve found that the combination of illustrated imagery and motion entices customers to stay on the website longer and explore in depth into what you have to offer. We were inspired by creative agencies that have strong business creative status and believe this direction, is where tech and software companies will eventually follow: replacing stock photography. With illustration you’re showing customers what you feel and what you believe, with all honesty.

Today an audience is trained to look out for authenticity. This modern look with contrast and illustrations shows that XIM is imaginative.

XIM is also a boutique and so by showing illustration, then XIM shows uniqueness and that they believe in real customization.

It is very important that the website design is also responsive on a mobile device.

Website copy: The website copy will have specific SEO within a business storytelling execution. It’s crafted based from the Ali Baba and the 40 thieves story in a subtle way. Keeping the logo in mind, it is like a door wrapped around by the “X” and clients open it in a metaphorical sense. As you scroll the website, the first paragraph will be in the IT section then the second paragraph, is the portfolio section. Scroll towards the bottom and you have the “about us” with the contact info and social media icons.

The tabs lead to separate pages.

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home

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services

problems solved

resources

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about xim

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BE F ORE THE IDE A TH ER E I S Y O U

OPEN XIMXIM

SERVICES

Software Development

W E A R E A SO FT WA R E B O U T I Q U E A G E N CY T H AT SP E A K S ST R AT E GY E N T I R E LY I N DI G I TA L MO D E R N T E R MS.

L A T E S T

T W E E T

XIM Inc. @XIMTECH ¡ Apr 24 Yo u c a n n o w u s e @ g o o g l e s e a r c h to see all the candidates in the UK g e n e r a l e l e c t i o n - - > h t t p : / /g o o . g l / r 0 b i P h

The potential benefits that come with custom software development are almost limitless and incredibly scalable. A reasonably small single-time investment into an appropriate information system will make huge returns in the future. read more on XIM

YOU HAVE A TECHNICAL PROBLEM. That is only the beginning towards getting to the real thing.

The root of a quality-driven product.

see more

...

We are in the business to get away with the best of things.

Those things are clever strategies and business connections that build digital experiences with our team.

SOLVE PUZZLES. at the end

of the day,

we solve

the puzzle then it becomes a solution. solutions are the keys

to dynamic possibilities.

SERVICES

SAY

Social Network Applications

XIM .

And the doors open.

They stay open for those that come back with the innovative drive.

The phenomenon of social media has made tremendous impact on the societies and business of today. Something that has started as a local variation of an online dating service has grown into one of the most popular media resources in the world, giving birth to such things as social media marketing, social networking applications, and social networking application development. read more on XIM

WATCH THE VIDEO

home blog contact us help

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

MOBILE LAYOUT

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

SOCIAL MEDIA XIM’s main audience described from the brief, lives more on Linkedin. CEOs and business executives are on Linkedin to look over the competition and to share content. If a CEO was to show more personality and post themselves, it would show precisely what you believe in: business relationships. By posting on a daily basis, it would enhance credibility, show that your tech savvy and forward-looking. On Linkedin, it is important not to ask anyone to share your content, but take more interest in actually having the best content possible to share.

Show the humanity in your brand. Talk about your employees, show what restaurants you like in the city, what events you participated in...etc. The more you do this on a daily basis, the more human and authentic your brand will become.

This will lead for people to connect with you more for future business.

On the Twitter page and every other social media platform, if XIM chooses to be more socially connected, then posting posts on a daily basis should become a form of habit.

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

TWITTER

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

YOUTUBE This is an XIM intro video with kinetic typography.

It is meant to grab attention quickly in an exciting way because it is a welcome to the new rebrand.

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

YOUTUBE

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XIM.INC CLIENT

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XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

At some point in our lives we get enticed into the words of “the best in the world” or “the most unique” etc.

XIM says it how it is.

Technology is in constant recognition, no doubt about that.

There is a puzzle in all of us. It is this idea that either gets deleted or the right team and opportunity come together. They co-exist simply for this “Open XimXim” moment.

Upon these words of XIM... Doors open.

BEFORE THE IDEA, THERE IS YOU.

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the gang

XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

EXAMPLE OF INTERACTIVE VIDEO

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the gang

XIM.INC CLIENT

BRANDING PROJECT

05.01.2015 DAT E

THANK YOU

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