How does membership

Often times when looking at the approach to various tasks inside my job role, the question I use as my “true north” is “Does this provide value to our members?” In reality, that’s a pretty ambiguous question, due to the fact that (many times) people see value in different ways. “Does it save me money?” “Is it worth my time?” or “What do I gain?” are just a few versions of the internal question that people may ask themselves when considering an investment or purchase – or even when signing on as a member of an association. Sound familiar?

WHILE ONE MAY NOT FIRST THINK HIGHLAND CATTLE MAKE UP A LARGE PART OF IDAHO’S BEEF INDUSTRY, THE TRUTH IS THAT NO BREED IS EXCLUDED FROM REPRESENTATION BY ICA AND ALL ARE PART OF IDAHO’S CATTLE INDUSTRY.