Idaho Beef Council: Beef Counts towards Nourishing Idaho

OVER 1,750,000 SERVINGS OF BEEF HAVE BEEN PROVIDED TO FEED THOUSANDS OF CHILDREN, FAMILIES, AND SENIOR CITIZENS THROUGHOUT IDAHO.

Beef Counts towards Nourishing Idaho

As you reach into your freez-

er or refrigerator grabbing

a package of beef, how many

times have you counted your blessings for being able to nourish your fami-

ly with a safe, wholesome, delicious,

high-quality protein that you raised?

Now imagine… not having a freezer or food in your home to feed your family. According to The Idaho Foodbank, nearly 9 percent of Idahoans are food insecure. The U.S. Department of Agriculture defines food insecurity as a lack of consistent access to enough food for an active, healthy life.

Beef Counts for hungry Idahoans. Karen Vauk, CEO and President at The Idaho Foodbank, has mentioned that food donations are received and much appreciated. However, not all of them pack the nutritional punch of beef that recipients need: • Protein – a key foundational nutrient for supporting strength and plays an important role in building muscle • Iron – an essential nutrient for both

the function and growth of your body • Zinc – supporting a healthy immune system • Selenium – an essential component of at least 25 unique compounds that have a big impact on proper immune, thyroid, cardiovascular and digestive function • Vitamin B6 – influences cognitive development • Niacin – promotes healthy skin, nerves and digestive tract • Riboflavin – supports normal vision and healthy skin • Vitamin B12 – supports the developing brains of young children • Choline – needed by the brain and nervous system to regulate memory, mood, muscle control, and other functions. • Phosphorus – makes up 1% of a person’s body weight and its main function is formation of bones and teeth.

Through the Beef Counts program, over 1,750,000 servings of nutritious, delicious beef have been provided to feed thousands of children, families and senior citizens throughout Idaho who go undernourished and underfed each month.

Beef Counts in building stronger communities. The Idaho Beef Council, Idaho Cattle Association, Idaho CattleWomen Council and Agri Beef Co. joined forces to establish the Beef Counts program to Give Hunger the Boot, nourish Idaho and build stronger communities. Celebrating its twelfth

BEEF COUNTS MOBILE DISTRIBUTION EVENTS IN JEROME AND WEISER, IDAHO.

anniversary, the Beef Counts program not only provides awareness about beef nutrition and the need for a high-quality protein through The Idaho Foodbank, but it also showcases the importance of Idaho’s second largest agricultural industry – beef!

Trish Dowton, Idaho beef producer, summed it up well! “The Beef Counts program is a great way to give back to the community. As a rancher, I believe strongly in the

quality and commitment that goes into producing beef

and beef products in this state. As a good neighbor, I and other ranchers want to make sure that all Idahoans have access to the nutrient-dense protein of our beef.”

Beef Counts in giving hunger the boot!

There are several ways you can become involved to build the Beef Counts program: • Donate now and double your investment! Agri Beef Co.

will generously match the first $50,000 of donations received! • Volunteer to distribute beef in your local communities through mobile distributions. • Volunteer to label beef roasts and ground beef chubs at The

Idaho Foodbank. • Distribute Beef Counts sponsorship packets to businesses in your local community, build awareness and encourage support for the program. • Host community fundraisers benefiting the Beef Counts program! • Contact the Idaho Beef Council at 208-376-6004 or Beef-

Council@IDBeef.org for Beef Counts questions, information, ideas and partnerships. • Visit www.idbeef.org/raising-beef/beef-counts for latest

Beef Counts information and opportunities.

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