Spanning the Virtual Frontier: Canada’s Immserive Technology Ecosystem has more
than 350 companies, spanning four main hubs of activity: Toronto, Vancouver, Montreal, and Alberta. There are several smaller hubs in Central and Atlantic Canada. Immersive technology is a family of technologies encompassing all forms
of computer-altered and extended reality (XR), including virtual reality (VR), augmented reality (AR), mixed reality (MR), and 360-degree video. More than 100
new companies with immersive technology products and services were founded across Canada between 2014 and 2017, and XR is projected to add up to US$1.5 trillion to the global economy by 2030,5 though this projection will likely be mediated by
the impacts of COVID-19 in the short-term.67 Though many immersive technology companies in Canada are still relatively young, the industry has seen growth. Driving this growth is the subsequent release of smaller, more affordable, and more portable hardware that is making consumer adoption and commercial s
