Media & Marketing Plan - Homes for the Holidays 2021

AN AFFINITY FOR LIVING

HOM E S FO R T H E H O L I DAYS SA L E S P R O MOT I O N & SOC I A L ME DI A ST R AT E GY

O CTO B E R 1 , 2021

POINT OF SA L E T E N T CA RD

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Distributed to sponsors and suppliers with retail locations

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QR code leads people to the H4H website to buy tickets

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To be displayed at checkout to create awareness and facilitate ticket sales

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

I N STAG R AM DI GI TA L A DS

E A R LY B IRD ME SSAG ING

17th

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Digital Instagram Ad to promote Early Bird Sales

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Incentive with access to last year’s virtual event

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Available until October 31 st

November 20th to December 5th

Early Bird Sales Start Now!

homesfortheholidays.ca

homesfortheholidays.ca

Buy your tickets now and get special access to last year’s virtual home tours - packed with festive design ideas and inspiration from B.C.’s Top Interior Designers as the clock ticks down to our 2021 event starting November 20th.

(604) 227-7967

iconco.ca

November 20th to December 5th

Early Bird Sales Start Now!

Caption

AN AFFINITY FOR LIVING

17th

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

Get Your Tickets Early!

Get Your Tickets Early!

And get exclusive access to last year’s virtual event

And get exclusive access to last year’s virtual event

Offer ends Oct. 31st homesfortheholiday.ca

Offer ends Oct. 31st homesfortheholiday.ca

SO C I A L M E D I A ST R AT E GY & T I ME L I N E

NOVEMBER 2021

NOVEMBER / DECEMBER 2021

DECEMBER 2021 / JANUARY 2022

PRE-EVENT

DURING EVENT

POST-EVENT

• USE THIS MON TH TO DO V IRTUA L ‘D OOR KNO CK I NG ’ TO INC REASE AWARE NE SS

• I NTRO DUCE TO DD TALBOT AS H 4H H OST TO CONTINUE MO MENTUM

• HIGHLIGHT ORGANIC CONTENT FROM H4H PARTICIPANTS

• MARK THE END OF T HE EVENT AND THANK EVERYONE WHO MADE H4H POSSIBLE

• P RELIMIN ARY EV ENT M E SSAGING AND P USH E ARLY BIRD SALES

• G ET PUBLI C EXCI TED ABOUT TH E UPCO MI NG EVENT

• CONTINUE SUPPLIER AND SPONSOR ENGAGEMENT

• HAPPY HOLIDAYS WIS HES AND EVENT SUCCESS UPDAT E

• HIGHLIGHT SPON SOR S AND ALUMNI D ESIGNE RS

• FACI LI TATE E NG AGEMENT WI TH SUPPLI ERS’ AND SPO NSO RS’ AUDIENCES

• FEATURE SILENT AUCTION ITEMS AND DONORS TO ENCOURAGE PARTICIPATION

• BEGIN TO REV EA L 2021 H OMES A ND D ESIGNE RS

• ANNO UNCE AND PROMOTE SI LE NT AUCT ION

• SHOWCASE THE BEAUTIFUL 2 02 1 HOMES & DÉCOR

OCTOBER 2021

CAMPAIGN LAUNCH

• CALL TO ACT ION FOR OUR AUDIENCE TO GET INVOLVED NEXT YEAR WIT H H4H IN A VOLUNTEER AND/OR SPONSORSHIP CAPACIT Y • CALL TO ACTION TO REMIND AUDIENCE TO DONAT E AND SUPPORT KHP T HROUGHOUT THE YEAR

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

CO LO UR PA L ETTE

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

I N STAG R AM P OSTS

GE N E R AL B RANDE D POST

17th

November 20th to December 5th

Early Bird Sales Start Now! homesfortheholidays.ca

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

I N STAG R AM P OSTS

17th

AN AFFINITY FOR LIVING

November 20th to December 5th

F U N B R ANDE D POST

17th

November 20th to December 5th

17th

November 20th to December 5th

Early Bird Sales Start Now!

Early Bird Sales Start Now!

Early Bird Sales Start Now!

homesfortheholidays.ca

homesfortheholidays.ca

homesfortheholidays.ca

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

I N STAG R AM P OSTS

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

F U N GE N E R AL POST

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

I N STAG R AM P OSTS

17th

B R ANDE D P OST WITH CAPTIO N

November 20th to December 5th

Early Bird Sales Start Now!

homesfortheholidays.ca

homesfortheholidays.ca

Alumni Designer

(604) 227-7967

iconco.ca

November 20th to December 5th

Early Bird Sales Start Now!

Alumni Name

AN AFFINITY FOR LIVING

17th

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

Collette Soros Parliament Interiors

I N STAG R AM P OSTS

DE S I GNE R F EATURE POST

17th

17th

Collette Soros 2021 Featured Designer

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

Giovanna Perot-Averill 2020 Alumni Designer

I N STAG R AM P OSTS

S P O NS O R F E ATURE POST

Thank You To Our Sponsor!

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

I N STAG R AM P OSTS

AU C T I O N F EATURE POST

Silent Auction FEATURED ITEM

Round Trip Flight for 2

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

I N STAG R AM P OSTS

17th

ANNO U NC E M E NT POST

17th

Thanks to events like Homes for the Holidays that we can be there for every young person in their moments of crisis or need.

Elena Manica, Kids Help Phone

17th

Early Bird Sales

Start Now homesfortheholidays.ca

AN AFFINITY FOR LIVING

(604) 227-7967

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5

17th

We are moved by the amount of unity that this event brings.

Designers helping designers, people helping people, all unifying to help Canadian youth mental health.

2021 Virtual Tour Begins

November 20th

Trish Knight and Tanya Ali, 2021 Homes for the Holidays Co-Chairs

homesfortheholidays.ca

I N STAG R AM P OSTS

9 - P OST GR I D E XAMPLE

17th

Change URL to Download Magazine

Thanks to events like Homes for the Holidays that we can be there for every young person in their moments of crisis or need.

Elena Manica, Kids Help Phone 17th

Collette Soros 2021 Featured Designer

Thank You To Our Sponsor!

SP O N S O RS

BTS

D E SIGN E RS

HOMES

C O M M UNI TY

Sponsors

BTS

Designers

Homes

Community

17th

Thanks to events like Homes for the Holidays that we can be there for every young person in their moments of crisis or need.

Elena Manica, Kids Help Phone 17th

Collette Soros 2021 Featured Designer

Thank You To Our Sponsor!

17th

Early Bird Sales

Start Now

Early Bird Sales

Start Now

homesfortheholidays.ca

17th

Giovanna Perot-Averill

(604) 227-7967

homesfortheholidays.ca

17th

Giovanna Perot-Averill

2020 Alumni Designer

AN AFFINITY FOR LIVING

17th

2020 Alumni Designer

iconco.ca

3-1151 West 8th Avenue, Vancouver, BC V6H 1C5