AN AFFINITY FOR LIVING
HOM E S FO R T H E H O L I DAYS SA L E S P R O MOT I O N & SOC I A L ME DI A ST R AT E GY
O CTO B E R 1 , 2021
POINT OF SA L E T E N T CA RD
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Distributed to sponsors and suppliers with retail locations
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QR code leads people to the H4H website to buy tickets
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To be displayed at checkout to create awareness and facilitate ticket sales
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
I N STAG R AM DI GI TA L A DS
E A R LY B IRD ME SSAG ING
17th
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Digital Instagram Ad to promote Early Bird Sales
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Incentive with access to last year’s virtual event
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Available until October 31 st
November 20th to December 5th
Early Bird Sales Start Now!
homesfortheholidays.ca
homesfortheholidays.ca
Buy your tickets now and get special access to last year’s virtual home tours - packed with festive design ideas and inspiration from B.C.’s Top Interior Designers as the clock ticks down to our 2021 event starting November 20th.
(604) 227-7967
iconco.ca
November 20th to December 5th
Early Bird Sales Start Now!
Caption
AN AFFINITY FOR LIVING
17th
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
Get Your Tickets Early!
Get Your Tickets Early!
And get exclusive access to last year’s virtual event
And get exclusive access to last year’s virtual event
Offer ends Oct. 31st homesfortheholiday.ca
Offer ends Oct. 31st homesfortheholiday.ca
SO C I A L M E D I A ST R AT E GY & T I ME L I N E
NOVEMBER 2021
NOVEMBER / DECEMBER 2021
DECEMBER 2021 / JANUARY 2022
PRE-EVENT
DURING EVENT
POST-EVENT
• USE THIS MON TH TO DO V IRTUA L ‘D OOR KNO CK I NG ’ TO INC REASE AWARE NE SS
• I NTRO DUCE TO DD TALBOT AS H 4H H OST TO CONTINUE MO MENTUM
• HIGHLIGHT ORGANIC CONTENT FROM H4H PARTICIPANTS
• MARK THE END OF T HE EVENT AND THANK EVERYONE WHO MADE H4H POSSIBLE
• P RELIMIN ARY EV ENT M E SSAGING AND P USH E ARLY BIRD SALES
• G ET PUBLI C EXCI TED ABOUT TH E UPCO MI NG EVENT
• CONTINUE SUPPLIER AND SPONSOR ENGAGEMENT
• HAPPY HOLIDAYS WIS HES AND EVENT SUCCESS UPDAT E
• HIGHLIGHT SPON SOR S AND ALUMNI D ESIGNE RS
• FACI LI TATE E NG AGEMENT WI TH SUPPLI ERS’ AND SPO NSO RS’ AUDIENCES
• FEATURE SILENT AUCTION ITEMS AND DONORS TO ENCOURAGE PARTICIPATION
• BEGIN TO REV EA L 2021 H OMES A ND D ESIGNE RS
• ANNO UNCE AND PROMOTE SI LE NT AUCT ION
• SHOWCASE THE BEAUTIFUL 2 02 1 HOMES & DÉCOR
OCTOBER 2021
CAMPAIGN LAUNCH
• CALL TO ACT ION FOR OUR AUDIENCE TO GET INVOLVED NEXT YEAR WIT H H4H IN A VOLUNTEER AND/OR SPONSORSHIP CAPACIT Y • CALL TO ACTION TO REMIND AUDIENCE TO DONAT E AND SUPPORT KHP T HROUGHOUT THE YEAR
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
CO LO UR PA L ETTE
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
I N STAG R AM P OSTS
GE N E R AL B RANDE D POST
17th
November 20th to December 5th
Early Bird Sales Start Now! homesfortheholidays.ca
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
I N STAG R AM P OSTS
17th
AN AFFINITY FOR LIVING
November 20th to December 5th
F U N B R ANDE D POST
17th
November 20th to December 5th
17th
November 20th to December 5th
Early Bird Sales Start Now!
Early Bird Sales Start Now!
Early Bird Sales Start Now!
homesfortheholidays.ca
homesfortheholidays.ca
homesfortheholidays.ca
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
I N STAG R AM P OSTS
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
F U N GE N E R AL POST
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
I N STAG R AM P OSTS
17th
B R ANDE D P OST WITH CAPTIO N
November 20th to December 5th
Early Bird Sales Start Now!
homesfortheholidays.ca
homesfortheholidays.ca
Alumni Designer
(604) 227-7967
iconco.ca
November 20th to December 5th
Early Bird Sales Start Now!
Alumni Name
AN AFFINITY FOR LIVING
17th
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
Collette Soros Parliament Interiors
I N STAG R AM P OSTS
DE S I GNE R F EATURE POST
17th
17th
Collette Soros 2021 Featured Designer
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
Giovanna Perot-Averill 2020 Alumni Designer
I N STAG R AM P OSTS
S P O NS O R F E ATURE POST
Thank You To Our Sponsor!
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
I N STAG R AM P OSTS
AU C T I O N F EATURE POST
Silent Auction FEATURED ITEM
Round Trip Flight for 2
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
I N STAG R AM P OSTS
17th
ANNO U NC E M E NT POST
17th
Thanks to events like Homes for the Holidays that we can be there for every young person in their moments of crisis or need. Elena Manica, Kids Help Phone
17th
Early Bird Sales
Start Now homesfortheholidays.ca
AN AFFINITY FOR LIVING
(604) 227-7967
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5
17th
We are moved by the amount of unity that this event brings. Designers helping designers, people helping people, all unifying to help Canadian youth mental health.
2021 Virtual Tour Begins
November 20th
Trish Knight and Tanya Ali, 2021 Homes for the Holidays Co-Chairs
homesfortheholidays.ca
I N STAG R AM P OSTS
9 - P OST GR I D E XAMPLE
17th
Change URL to Download Magazine
Thanks to events like Homes for the Holidays that we can be there for every young person in their moments of crisis or need. Elena Manica, Kids Help Phone 17th
Collette Soros 2021 Featured Designer
Thank You To Our Sponsor!
SP O N S O RS
BTS
D E SIGN E RS
HOMES
C O M M UNI TY
Sponsors
BTS
Designers
Homes
Community
17th
Thanks to events like Homes for the Holidays that we can be there for every young person in their moments of crisis or need. Elena Manica, Kids Help Phone 17th
Collette Soros 2021 Featured Designer
Thank You To Our Sponsor!
17th
Early Bird Sales
Start Now
Early Bird Sales
Start Now
homesfortheholidays.ca
17th
Giovanna Perot-Averill
(604) 227-7967
homesfortheholidays.ca
17th
Giovanna Perot-Averill
2020 Alumni Designer
AN AFFINITY FOR LIVING
17th
2020 Alumni Designer
iconco.ca
3-1151 West 8th Avenue, Vancouver, BC V6H 1C5