SOCR - MR 2024

SOUTH CREEK RANCH — MARKETING SUMMARY — AS OF NOVEMBER 4, 2024

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SOUTH CREEK RANCH LISTING TIMELINE / MARKETING SUMMARY • Photo / Video Shoot: October 18-20, 2022 • Listing Begins: March 24, 2023 • Private Off-Market Marketing Campaign – Digital Book / email letters • Public Launch – IG email blast campaign 32k subs: December 19, 2023 • Dallas Morning News – Steve Brown article: December 19, 2023 • WFAA Channel 8 News - Ryan Osborne article: December 21, 2023 • Marketing Campaign continues with print, digital, social campaigns • CALL FOR OFFERS CAMPAIGN: MAY 15 – JUNE 28, 2024 • Press Release Launch for Call For Offers Campaign: May 15, 2024 • Email Campaign Launch – Call For Offers: May 16, 2024 • Dallas Morning News – Anna Butler article: May 16, 2024 • July 15th - First Round Offers Review • July 31st - TKH Offer Accepted • September 4th - TKH Offer Terminated • September / October 2nd BOM - CFO Process • November 5 - 2nd Round Review Offers 2

Publications - marketing and media - print and digital: Austin American Statesman - print and digital CoStar News - media story Covey Rise - dedicated email Dallas Business Journal - media story DCEO - dedicated email Dallas Morning News - media story Fort Worth Magazine - print and digital Fort Worth Inc. - print and digital Jcloud - broker database email campaigns LAND Magazine - print LAND - digital LAND.com - diamond ad campaign PaperCity Dallas - digital PaperCity Fort Worth - digital San Antonio Express News Texas Monthly - digital Wall Street Journal - print Zipyourflyer.com - digital

Icon Global: Press Release Email Campaigns Social Media Video Print & Digital Book Digital Targeting / Marketing

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Vimeo - video stats All Time

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Vimeo - video stats May 1 - November 4, 2024

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Web - stats All Time - 66,888 webpage views / events

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Digital Book - stats All Time - 19,230 views

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Email - stats

11/4/24, 10:54 AM

�� Market Update Iconic Dallas Ranch SHARE: Join Our Email List

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY — 20 MIN SOUTH OF UPTOWN DALLAS I-45 - FERRIS

MARKET UPDATE — SOUTH CREEK RANCH DALLAS & ELLIS COUNTY

NOTICE OF EXPRESSED INTEREST RECEIVED — CONFIRMATION OF BID SUBMISSION DEADLINE REMAINS CLOSE OF BUSINESS FRIDAY JUNE 28 AT 5PM INQUIRE

CALL FOR OFFERS CAMPAIGN

ALL BIDS DUE ON OR BEFORE JUNE 28

This property ticks all the boxes for smart money land bank and estate planning investment, with interim use, entertainment enjoyment, and existing revenues.

✓ Location, Topography, Water, Access, Path of Growth, Scale, Diverse Use and Multiple Short or Long Term Exits with Significant Inherent Value.

We are selling an incredible legacy working ranch within minutes of uptown Dallas, which includes existing revenue streams, agricultural exemptions, and a blank canvas for anything. This property is a standout with amazing views, tranquility, and diversity which provides an exceptional rate of return opportunity.

Included within the 5,400-acre Working Cattle and Hay Ranch is an incredible luxurious one-of-a-kind homestead, as well as a successful proof of concept residential development option, of which phase one has completely sold. Phases two and three which include commercial frontage on I-45 are ready, when you are…. Tomorrow or decades from now at your choice.

— Bernard Uechtritz | Icon Global

** If not under contract on or before February 15th, 2024 — Seller may engage a Call For Offers competitive bid campaign.

See the digital brochure for general terms and conditions of current offering.

MASTERPLAN POTENTIAL FOR RESIDENTIAL | COMMERCIAL | INDUSTRIAL | MIXED USE —

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT PATH OF PROGRESS

30 MIN DALLAS LOVE FIELD

DALLAS & ELLIS COUNTY —

45 MIN DFW INTERNATIONAL AIRPORT

20 MIN SOUTH OF UPTOWN DALLAS

50 MIN FORT WORTH

I-45 - FERRIS

— NEW LOOP 9 PROJECT CONNECTING I-35 > I-45 > US 175 > I-20 CONTIGUOUS - I-45 & MALLOY BRIDGE RD

"A sprawling Texas ranch that was once the home of the late W. Ray Wallace, who served for 41 years as CEO of Trinity Industries, the largest rail car maker in the United States, could sell to a new buyer, with a land brokerage firm marketing the property and bids due at the end of next month.

Bids on South Creek Ranch are due by 5 p.m. CST on Friday, June 28."

— Candace Carlisle, CoStar News

NOW INTERSECTING I-45 AT MALLOY BRIDGE RD

Article Link

— CURRENT INCOME

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Email - stats

11/4/24, 11:04 AM

45 day bid South Creek Ranch

11/4/24, 11:04 AM

Iconic Dallas Ranch

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SOUTH CREEK RANCH

SOUTH CREEK RANCH

CALL FOR OFFERS MAY 15 — JUNE 28

CALL FOR OFFERS CAMPAIGN

ALL BIDS DUE ON OR BEFORE JUNE 28 —

ALL BIDS DUE ON OR BEFORE JUNE 28 — scheduled tours by pre-qualified request

scheduled tours by pre-qualified request

DOWNLOAD PRESS RELEASE

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY — 20 MIN SOUTH OF UPTOWN DALLAS I-45 - FERRIS 5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT PATH OF PROGRESS DALLAS & ELLIS COUNTY — 20 MIN SOUTH OF UPTOWN DALLAS I-45 - FERRIS "A sprawling Texas ranch that was once the home of the late W. Ray Wallace, who served for 41 years as CEO of Trinity Industries, the largest rail car maker in the United States, could sell to a new buyer, with a land brokerage firm marketing the property and bids due at the end of next month.

THURSDAY MAY 16

AS SEEN IN

Bids on South Creek Ranch are due by 5 p.m. CST on Friday, June 28."

— Candace Carlisle, CoStar News

Call for offers issued for rambling ranch 20 minutes south of Uptown Dallas

Article Link

Dallas real estate brokerage Icon Global on Wednesday released a 45-day call for offers for South Creek Ranch, one of the largest potential...

"One of the largest potential development tracts south of Dallas just hit the market. The 5,400-acre South Creek Ranch near Ferris is located on Interstate 45 about 20 miles south of Dallas.

Article Link

The huge spread has been partially developed with a home community called Woodstone. But the bulk of the property is used for cattle and growing hay.

The late businessman W. Ray Wallace, who was the CEO of Dallas-based Trinity Industries, acquired the property and used the ranch for decades until his death in 2016.

The ranch is being sold out of Wallace’s trust."

https://myemail.constantcontact.com/45-day-bid-South-Creek-Ranch.html?soid=1116309088478&aid=DGb3b6ADhMc

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6/5/24, 4:39 PM

Sprawling Texas Ranch With Downtown Dallas Views Closer to Trading Hands

Sprawling Texas Ranch With Downtown Dallas Views Closer to Trading Hands Icon Global Issues Bid Deadline to Potential Buyers on Nearly 5,400-Acre Ranch

South Creek Ranch, a nearly 5,400-acre ranch within a roughly 20-minute drive to Uptown Dallas, is expected to soon sell to a new buyer with offers due at 5 p.m. on Friday, June 28. (Icon Global)

By Candace Carlisle CoStar News May 20, 2024 | 10:54 AM

A sprawling Texas ranch that was once the home of the late W. Ray Wallace, who served for 41 years as CEO of Trinity Industries, the largest rail car maker in the United States, could sell to a new buyer, with a land brokerage �rm marketing the property and bids due at the end of next month.

The nearly 5,400-acre South Creek Ranch is located within a roughly 20-minute drive to Uptown Dallas and is being marketed on behalf of a family trust by Dallas-based Icon Global. The ranch is likely the last "valuable large piece of investment land" in the Dallas-Fort Worth region, said Bernard Uechtritz, founder and owner of Icon Global.

Uechtritz, a longtime ranch broker, is known for having sold the 535,000-acre W.T. Waggoner Ranch, the largest ranch under one fence in the United States, to billionaire Stan Kroenke in a $725 million deal in 2017.

https://product.costar.com/home/news/1679396737

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SOUTH CREEK RANCH

P R I M E R E A L E S TAT E I N V E S T M E N T - P AT H O F P R O G R E S S

DALLAS & ELLIS COUNTY | FERRIS, TX • 20 MIN FROM DALLAS OFF I-45 — 5,400± ACRES •

CALL FOR OFFERS

ALL BIDS DUE — JUNE 28

WORKING RANCH COMMERCIAL DEVELOPMENT OPPORTUNITY

20 MIN DALLAS FINANCIAL DISTRICT — 15 MIN - LANCASTER AIRPORT 20 MIN - ENNIS MUNICIPAL AIRPORT 30 MIN - LOVE FIELD 45 MIN - DFW AIRPORT 50 MIN - FORT WORTH

MASTERPLAN POTENTIAL FOR RESIDENTIAL | COMMERCIAL INDUSTRIAL | MIXED-USE —

NEW LOOP 9 PROJECT CONNECTING I-35 > I-45 > US 175 > I-20 CONTIGUOUS - I-45 & MALLOY BRIDGE RD NOW INTERSECTING I-45 AT MALLOY BRIDGE RD

20 MIN

I N T E R N AT I O N A L R E A L E S TAT E S A L E S & C O N S U LT I N G

INFO@ICON.GLOBAL

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214.855.4000

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SELLING ONE OF ONES

W W W. I C O N . G L O B A L

IG MARKETING MACHINE — SOLD — SELLING ONE OF ONES

$725M | $250M | $100M | $59.5M | $45M | $43.9M | $40M | $39.9M | $34M | $32.5M | $31M | $27M | $21.5M | $17M

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6/11/24, 12:12 PM

designiq.preview-beefreecontent.com/ZaEe9

SOUTH CREEK RANCH CALL FOR OFFERS CAMPAIGN

ALL BIDS DUE ON OR BEFORE JUNE 28 scheduled tours by re-qualified request

https://designiq.preview-beefreecontent.com/ZaEe9

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Subject: ✎TEST: An Iconic Dallas Ranch Date: Tuesday, June 11, 2024 at 10:12:02 AM Central Daylight Time From: Covey Rise Magazine To: Jack Cornell

COVEY DISPATCH

TUESDAY JUNE 11, 2024

SPONSORED EDITION: ICON GLOBAL

An Iconic Dallas Ranch up for Bidding

High-end Real Estate Brokerage Icon Global is nearing the end of a bid submission campaign in which they are calling for offers for the almost 5,400acre South Creek Ranch in North Central Texas. Spanning Dallas and Ellis County, the property is located approximately 20 minutes from Downtown Dallas, 30 minutes from Dallas Love Field, 45 minutes from the DFW 1 of 6

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SOUTH CREEK RANCH

P R I M E R E A L E S TAT E I N V E S T M E N T - P AT H O F P R O G R E S S DALLAS & ELLIS COUNTY | FERRIS, TX • 20 MIN FROM DALLAS OFF I-45 — 5,400± ACRES •

CALL FOR OFFERS

ALL BIDS DUE — JUNE 28

EXISTING WORKING RANCH COMMERCIAL DEVELOPMENT OPPORTUNITY 20 MIN - DALLAS FINANCIAL DISTRICT — 30 MIN - LOVE FIELD 45 MIN - DFW AIRPORT 50 MIN - FORT WORTH —

MASTERPLAN POTENTIAL FOR RESIDENTIAL | COMMERCIAL | INDUSTRIAL | MIXED-USE

—

NEW LOOP 9 PROJECT CONNECTING I-35 > I-45 > US 175 > I-20 CONTIGUOUS - I-45 & MALLOY BRIDGE RD NOW INTERSECTING I-45 AT MALLOY BRIDGE RD

INFO@ICON.GLOBAL

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214.855.4000

I N T E R N AT I O N A L R E A L E S TAT E S A L E S & C O N S U LT I N G

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W W W. I C O N . G L O B A L |

SELLING ONE OF ONES

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6/3/24, 2:55 PM

Discover South Creek Ranch

View in browser

Call for offers - South Creek Ranch Prime real estate investment - Path of Progress 20 Min - Dallas - Off I-45

This stunning ranch sits squarely south of Dallas and is barely a twenty-five minute drive from the Dallas financial and arts districts. Looking north from any of the many hilltops and ridges of the ranch, one can clearly see the back drop of the iconic buildings and lights of the magnificent Dallas skyline.

For many years, the ranch has been operated as a true working cattle ranch. It also served as a retreat for occasional, political, social, and corporate entertainment. Mostly, it has been the beloved home and private ranch estate of a well-known Dallas industrial pioneer.

I NQU IR E

All Offers Due on or Before June 28

https://info.dmagazine.com/discover-south-creek-ranch?ecid=ACsprvtToiy9zOseon3beu_rfJUeBHznFRtn13oraYrirkvKee3TM9x-TFR-yjOTKmLjP6QB3i_g&utm_…

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ADVERTISEMENT

THIS IS MEMBER-EXCLUSIVE CONTENT

BUSINESS

REAL ESTATE

Call for offers issued for rambling ranch 20 minutes south of Uptown Dallas The 5,400 acres at South Creek Ranch includes a 23,000-square-foot main house, in addition to a partially developed home community.

8 IMAGES

https://www.dallasnews.com/business/real-estate/2024/05/16/call-for-offers-issued-for-rambling-ranch-20-minutes-south-of-uptown-dallas/

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South Creek Ranch ★

Dallas & Ellis County | Ferris, TX 20 Min From Dallas off I-45 - 5,400 ± Acres

Existing Working Ranch - Path of Progress Commercial Development Opportunity

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★

South Creek Ranch ★

Dallas & Ellis County | Ferris, TX 20 Min From Dallas off I-45 - 5,400 ± Acres

Existing Working Ranch - Path of Progress Commercial Development Opportunity

WATCH VIDEO

ALL BIDS DUE ON OR BEFORE JUNE 28 — scheduled tours by pre-qualified request 5,400± ACRE RANCH & https://pcmg.omeclk.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSucytbqL3GTNqV572kqUBLnPNHyosXt7cs8cIT%2FsnF4qL%2BwmmmKlqR87p…

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A Special Message Brought to You by Our Sponsor:

★

South Creek Ranch ★

Exciting Opportunity: Bids Due June 28!

Explore a 5,400± Acre Ranch & Prime Real Estate Investment in Dallas & Ellis County!

Just 20 Minutes South of Uptown Dallas off I-45 in Ferris

LEARN MORE

Conveniently Located: 30 Minutes from Dallas Love Field 45 Minutes from DFW International Airport 50 Minutes from Fort Worth Benefit from the New Loop 9 Project, Connecting I-35, I-45, US 175, and I-20 Prime Location at the Intersection of I-45 & Malloy Bridge Road

21 https://pcmg.omeclk.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSucytbqL3GTNqV572kqUBLnPN9N%2Fpyd37Pe%2FVSHFqVO8ccdjRPU0vPif748…

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A Special Message Brought to You by Our Sponsor:

MARKET UPDATE — SOUTH CREEK RANCH DALLAS & ELLIS COUNTY

NOTICE OF EXPRESSED INTEREST RECEIVED — CONFIRMATION OF BID SUBMISSION DEADLINE REMAINS CLOSE OF BUSINESS FRIDAY JUNE 28 AT 5PM INQUIRE

CALL FOR OFFERS CAMPAIGN

ALL BIDS DUE ON OR BEFORE JUNE 28

22 https://pcmg.omeclk.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSucytbqL3GTNqV572kqUBLnPN9N%2Fpyd37Pe%2Ft5j68qLpMWUjK4vKUSNxd…

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A Special Message Brought to You by Our Sponsor:

★

South Creek Ranch ★

Dallas & Ellis County | Ferris, TX 20 Min From Dallas off I-45 - 5,400 ± Acres

Existing Working Ranch - Path of Progress Commercial Development Opportunity

WATCH VIDEO

ALL BIDS DUE ON OR BEFORE JUNE 28 — scheduled tours by pre-qualified request 5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY —

23 https://pcmg.omeclk.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSucytbqL3GTNqV572kqUBLnPN9N%2Fpyd37Pe%2FivzBX3UP5912Pm0KTIoB8O…

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A Special Message Brought to You by Our Sponsor:

★

South Creek Ranch ★

Exciting Opportunity: Bids Due June 28!

Explore a 5,400± Acre Ranch & Prime Real Estate Investment in Dallas & Ellis County!

Just 20 Minutes South of Uptown Dallas off I-45 in Ferris

LEARN MORE

Conveniently Located: 30 Minutes from Dallas Love Field 45 Minutes from DFW International Airport 50 Minutes from Fort Worth Benefit from the New Loop 9 Project, Connecting I-35, I-45, US 175, and I-20 Prime Location at the Intersection of I-45 & Malloy Bridge Road

24 https://pcmg.omeclk.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSucytbqL3GTNqV572kqUBLnPN9N%2Fpyd37Pe%2BADk7Xr8knWfcdApJ9xo52U…

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SOUTH CREEK RANCH CALL FOR OFFERS MAY 15 — JUNE 28 ALL BIDS DUE ON OR BEFORE ​JUNE 28 — scheduled tours by pre-qualified request

DOWNLOAD PRESS RELEASE

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY — 20 MIN SOUTH OF UPTOWN DALLAS I-45 - FERRIS

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6/5/24, 1:36 PM

The Land Network View Online

Featured Listing Sponsored Content

Call for Offers | South Creek Ranch 27 https://view.emails-land.com/?qs=5c9a0d837ff497b13a522dbc25f1f75a712620643cd1e15a7febc8a154acc2f2c45ac58afd9721e1eeb83d55ee75bbb91fc8109ac38d60b…

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The Land Network View Online

Featured Listing Sponsored Content

Call for Offers | South Creek Ranch 28 https://view.emails-land.com/?qs=5c9a0d837ff497b10eba6e94afb3896a0304d358331f6d51dadde1c990fb7e9405160698ccf996e22af11379d76695a4abadabdf6f8f2bb…

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The Land Network View Online

Featured Listing Sponsored Content

Call for Offers | South Creek Ranch 29 https://view.emails-land.com/?qs=5c9a0d837ff497b19dd2274acfad5a511479116f03c285732380734522d9af629964a862fcc56fb2726847d59751286976a84bcddd0b6…

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SPOTLIGHT

South Creek Ranch 5,400± Acres in Dallas & Ellis Counties, Texas Presented By ICON GLOBAL

45 minutes from DFW International Airport Beautiful scenery for miles around Potential for residential, commercial or Industrial

SPRING 2024 | LAND

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ICONIC DALLAS RANCH Bid Deadline June 28

INQUIRE CALL FOR OFFERS - SOUTH CREEK RANCH PRIME REAL ESTATE INVESTMENT – PATH OF PROGRESS 20 MIN – DALLAS – OFF I-45 ALL BIDS DUE ON OR BEFORE JUNE 28 — scheduled tours by pre-qualified request 5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY — 20 MIN SOUTH OF UPTOWN DALLAS

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INQUIRE CALL FOR OFFERS - SOUTH CREEK RANCH PRIME REAL ESTATE INVESTMENT – PATH OF PROGRESS 20 MIN – DALLAS – OFF I-45 ALL BIDS DUE ON OR BEFORE JUNE 28 — scheduled tours by pre-qualified request 5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY —

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SOUTH CREEK RANCH

P R I M E R E A L E S TAT E I N V E S T M E N T - P AT H O F P R O G R E S S

DALLAS & ELLIS COUNTY | FERRIS, TX • 20 MIN FROM DALLAS OFF I-45 — 5,400± ACRES •

CALL FOR OFFERS

ALL BIDS DUE — JUNE 28

WORKING RANCH COMMERCIAL DEVELOPMENT OPPORTUNITY

20 MIN DALLAS FINANCIAL DISTRICT — 15 MIN - LANCASTER AIRPORT 20 MIN - ENNIS MUNICIPAL AIRPORT 30 MIN - LOVE FIELD 45 MIN - DFW AIRPORT 50 MIN - FORT WORTH

MASTERPLAN POTENTIAL FOR RESIDENTIAL | COMMERCIAL INDUSTRIAL | MIXED-USE —

NEW LOOP 9 PROJECT CONNECTING I-35 > I-45 > US 175 > I-20 CONTIGUOUS - I-45 & MALLOY BRIDGE RD NOW INTERSECTING I-45 AT MALLOY BRIDGE RD

20 MIN

I N T E R N AT I O N A L R E A L E S TAT E S A L E S & C O N S U LT I N G

INFO@ICON.GLOBAL

|

214.855.4000

|

|

SELLING ONE OF ONES

W W W. I C O N . G L O B A L

IG MARKETING MACHINE — SOLD — SELLING ONE OF ONES

$725M | $250M | $100M | $59.5M | $45M | $43.9M | $40M | $39.9M | $34M | $32.5M | $31M | $27M | $21.5M | $17M

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P2JW152000-0-M004A0-1--------SW

THE WALL STREET JOURNAL.

Friday, May 31, 2024 | M4A

SOUTH CREEK RANCH

P R I M E R E A L E S TAT E I N V E S T M E N T - P AT H O F P R O G R E S S

DALLAS & ELLIS COUNTY | FERRIS, TX • 20 MIN FROM DALLAS OFF I-45 — 5,400± ACRES •

CALL FOR OFFERS

ALL BIDS DUE — JUNE 28

EXISTING WORKING RANCH COMMERCIAL DEVELOPMENT OPPORTUNITY

20 MIN DALLAS FINANCIAL DISTRICT — 30 MIN - LOVE FIELD 45 MIN - DFW AIRPORT 50 MIN - FORT WORTH

MASTERPLAN POTENTIAL FOR RESIDENTIAL | COMMERCIAL INDUSTRIAL | MIXED-USE —

NEW LOOP 9 PROJECT CONNECTING I-35 > I-45 > US 175 > I-20 CONTIGUOUS - I-45 & MALLOY BRIDGE RD NOW INTERSECTING I-45 AT MALLOY BRIDGE RD

I N T E R N AT I O N A L R E A L E S TAT E S A L E S & C O N S U LT I N G

INFO@ICON.GLOBAL

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214.855.4000

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SELLING ONE OF ONES

W W W. I C O N . G L O B A L

SOUTH CREEK RANCH CALL FOR OFFERS MAY 15 — JUNE 28 ALL BIDS DUE ON OR BEFORE ​JUNE 28 — scheduled tours by pre-qualified request

DOWNLOAD PRESS RELEASE

5,400± ACRE RANCH & PRIME REAL ESTATE INVESTMENT DALLAS & ELLIS COUNTY — 20 MIN SOUTH OF UPTOWN DALLAS I-45 - FERRIS

THURSDAY MAY 16

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SELLING ICONIC REAL ESTATE

One of Ones

w w w. i c o n . g l o b a l 214.855.4000 | info@icon.global 45