Avery Life Issue 6

TALKING TO YOU NOT ABOUT YOU

WILD

SWIMMING

UNDER THE

GRANFLUENCE

BEE-FRIENDLY

FAUNA

EXCLUSIVE INTERVIEW

MITCH

GRIFFITHS

BAKE IT LIKE

BERRY

A DVICE | H EALTH & W ELLN ESS | ENTERTAINMENT | N EW S

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A Successful Start to Summer It is wonderful that we can welcome our residents’ families, friends and local communities back into our care homes with fewer restrictions. To celebrate, we took part in Care Home Open Week during June, with visitors able to get involved with activities and entertainment taking place on the day, as well as give them a valuable insight into life within our homes and tour our facilities. It was great seeing our staff and residents come together to welcome guests with an array of refreshments provided by our talented culinary teams.

Yet again, prestigious national awarding bodies have recognised the hard work and dedication of staff throughout the Avery group.

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After kicking off the year by being selected as a finalist in the Residential Care Provider of the Year (large group) category at the 2022 Health Investor Awards, I am delighted to share that having been shortlisted as finalists in nine categories for the Care Home Awards 2022, Avery Healthcare were the winner of Best Care Home Marketing, Advertising and PR Activities and the Best for Nutrition, Food and Dining. These outstanding achievements against the sector’s finest demonstrate a benchmark of excellence and innovation.

The Hawthorns Group have also been celebrating success. Against worthy competition in all categories, the group scooped the Hospitality Assured award for Service Resilience During Covid-19 at the Institute of Hospitality Awards 2022.

During a challenging 24 months, our teams have remained devoted to ensuring residents remain happy, with passion and attention to detail, making everyday life as comfortable, stimulating, and enjoyable as possible. Working collectively, our teams have worked incredibly hard to overcome the challenges presented by the pandemic.

This is fantastic news; with our #OneFamily values shining through, the Avery Group continues to demonstrate sector-leading innovation, best practices and service to our residents.

I hope you enjoy the articles in this edition that give an insight into our homes’ wonderful and fulfilling life. If you have questions about Avery’s care homes or Hawthorn’s retirement living, please don’t hesitate to contact us. We are here to help.

All the best,

Sharon

Sharon Winfield, Chief Operating Officer, Avery Healthcare 7

CONTENTS

10

| Bake it like Berry... Dame Mary Berry.

12

| The films that helped to shape cinema as we know it today.

28 |

Happy and Glorious.

18 | Exclusive Interview with Mitch Griffiths

32 | Celebrating the Queen’s Platinum Jubilee.

46 | Care Home Funding & Finance Support.

40

| What is Dementia Action Week?

56 | I Do, Times Two.

50 | Ferrari 250gt Lusso.

70 | The Grandfluencer Generation.

is produced by:

72 | Middleton Avenue Bee Corridor.

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Dame Mary Berry

Photo BBC/Sidney Street Productions

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Mary Rosa Alleyne Hunnings, known professionally as Mary Berry, was born in Bath, Somerset, in 1935. Baking is in Mary’s DNA, as she discovered when she starred in an episode of Who Do You Think You Are? Her

great-great-grandfather on her father’s side, baker Robert Houghton, was a successful businessman who supplied bread to a workhouse in Norwich in the 1800s. Success runs in the family as Mary’s father, Alleyne, a surveyor and planner, was Mayor of Bath in 1952 and helped establish the University of Bath.

Aged 13, Mary contracted polio, resulting in a twisted spine, a weaker left hand, and a thinner left arm.

Despite spending three months in hospital, away from her family, it only affected Mary’s left side and has not impeded her cooking skills. Mary went on to study at the Bath School of Home Economics and trained at Le Cordon Bleu culinary school in Paris.

Mary’s first job was at the Bath Electricity Board showroom, making home visits to customers to demonstrate how to use their new ovens. She made a guest appearance in 2015 on the BBC’s 1950s episode of the time-travelling historical documentary, Back in Time for Dinner, where Mary sold a family an electric oven on hire purchase, just as she used to do in the ‘50s! Before her television career began, Mary was a recipe tester for Bensen’s; after that, her writing career took off as she became the food editor of Housewife magazine in the Swinging ‘60s, followed by Ideal Home magazine. This enabled her to go on to write over 70 cookbooks; her debut book was published in 1970, The Hamlyn All Colour Cookbook. In the 70s, she made another debut, this time in television on the series Afternoon Plus with Judith Chalmers. Her career in the media didn’t stop there; since then, Mary has been a guest on many shows and presented cookery programmes, including a one-hour special on the BBC, in 2019, with the Duke and Duchess of Cambridge – A Berry Royal Christmas. This wasn’t her first dalliance with royalty; Prince Charles awarded Mary a CBE in 2012; nine years later, in 2021, the famous baker was honoured by the same royal with a damehood at Windsor Castle. The culinary queen met the Queen when she was invited to dine at Buckingham Palace with Her Majesty and the late Prince Philip; she thought the invitation was a ‘wind-up’ by her son Thomas.

In a career spanning six decades, Mary found the time to get married in 1966 to Paul J.M. Hunnings and have three children, two sons and a daughter. Tragedy struck in 1989 when Mary and Paul’s son, William,

died in a car accident at 19; William’s sister, Annabel, was also in the car, but she survived. This led Mary to become a patron of the charity Child Bereavement UK, which helps grieving children and parents who have lost a child. Mary’s culinary talents were passed on to Annabel in 1994. The mother and daughter team started a range of sauces together, Mary Berry’s Salad Dressing, but there is more to Mary than her cooking talents. She enjoys tennis, playing and watching it, and nature and gardening. She has been seen at the Chelsea Flower Show and Wimbledon and is an ambassador for the Royal Horticultural Society. People love Mary because of her easy manner of passing on her cooking knowledge and recipes, and her cosy athome style makes the name Mary Berry synonymous with domesticity. At the heart of Mary’s kitchen is a warm and welcoming AGA, which is no surprise as she ran AGA workshops at home in the ‘90s, which saw 12,000 people pass through her door. She has written AGA cookbooks and user guides, some of which her assistant of 32 years, Lucy Young, co-authored. Mary’s kitchen isn’t just used for baking and cooking; it is a place for the family, including five grandchildren, to gather and for the dogs to keep warm.

Mary became a modern-day icon when she was one of the Great British Bake Off judges, inadvertently turning soggy-bottom innuendos into her catchphrase; Mary was also a judge on its spinoff, The Great American Baking Show. With no signs of slowing down, Mary, now 87, hosted The Jubilee Pudding: 70 Years in the Baking. Her mother’s side of the family passed on good genes; Mary’s mother lived to be 105, passing away in 2011. The queen of cakes and bakes will be on our TV screens for some time, with a new book out in September, Cook and Share, containing over 100 of Mary’s favourite recipes, which ties into her new BBC series.

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All time A classic film is a comforting dose of nostalgia for a bygone era. Whether you are revisiting your youth or seeing a classic movie for the first time, it can evoke a warm and fuzzy feeling inside. Sit back, relax, and crack open those chocolates because here are some reminders of all-time classics made for rainy afternoons.

The 39 Steps Starring: Robert Donat, Madeleine Carroll, Peggy Ashcroft Year: 1935 You can’t beat a heart-thumping, Hitchcockian thriller. This film is a masterclass in mystery, unravelling and revealing the narrative with a sharp script and keen eye. Robert Donat plays the suave Richard Hannay, who is forced to go on the run.

Dramatic scenes ensue across familiar locations in London and Scotland; it departs slightly from John Buchan’s novel, on which it is based, with a performance on the Forth Bridge. Hitchcock makes his obligatory cameo, and Madeleine Carroll stars as the traditional icy blonde.

Rebel Without a Cause Starring: James Dean, Natalie Wood, Dennis Hopper Year: 1955 This is the second of three films James Dean starred in (well, was credited with) during his successful but short-lived career. A melodrama with all the attitude of 1950s teenage angst with James Dean method acting his socks off. The ill-fated Natalie Wood stars as the love interest when the main character moves to a new town with his parents and is challenged to a drag racing contest, which is when his troubles begin.

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Red River Starring: John Wayne, Montgomery Clift, Chief Yowlachie Year: 1948 This quintessential Western says ‘howdy’ to John Wayne as the curmudgeonly old man leading a cattle drive to Missouri. There is conflict along the way as the older character clashes with his unofficially adopted son (Montgomery Clift), prompting the son to take off with the herd on The Chisholm Trail to Kansas. Horses, big skies, wagons, stampedes, Native Americans portrayed as savages; it’s all there along with ‘yee-haws’ aplenty, y’all.

All time Some Like It Hot Starring: Jack Lemmon, Tony Curtis, Marilyn Monroe Year: 1959 Two musicians, Jerry/Daphne (Jack Lemmon) and Joe/Josephine (Tony Curtis), accidentally witness a mob hit in prohibition-era Chicago. Desperate to get out of town, they disguise themselves as women so they can join an all-female band headed to Miami. They vie for the affections of Sugar, the ukulele player and singer played

by Marilyn Monroe.

Fun Fact: the mob hit that Joe and Jerry witness is inspired by the real-life St. Valentine’s Day massacre.

Apocalypse Now Starring: Marlon Brando, Charlie Sheen, Dennis Hopper Year: 1979 Adapted from the 1899 Joseph Conrad novella Heart of Darkness, Francis Ford Coppola’s film is an epic Vietnam war adventure with an iconic 12-minute helicopter combat scene, complete with speakers swinging from the choppers while blasting the soundtrack Ride of the Valkyries. Martin Sheen’s character, Captain Willard, follows the river from South Vietnam into Cambodia to assassinate Marlon Brando’s Colonel Kurtz, who has gone renegade and is presumed insane.

Mary Poppins Starring: Julie Andrews, Dick Van Dyke, some animated penguins Year: 1964 Fun for all the family with some supercalifragilisticexpialidocious songs thrown in. One of Disney’s classics and a mix of live-action and animation. Julie Andrews plays the nanny who (literally) flies in to take care of Mr and Mrs Banks’ children. She has a bottomless carpet bag and a parrot-headed magic umbrella and is friends with Dick Van Dyke’s chimney sweep.

Fun Fact: Dick Van Dyke was sorry for his ‘atrocious’ cockney accent.

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Take a

BREAK

Everyone likes a summer read, relaxing on the beach, in the garden, or basking on the balcony; there is plenty to choose from. So, here are some page-turners which double

up as fans to keep you cool during these hot days and warm nights. From romance to murder mysteries, dear reader, we have you covered.

The School for Good Mothers by Jessamine Chan A dystopian novel set in the almost immediate present examines the cult of motherhood and what it takes to be a good mother. In a training camp, mothers who have made mistakes in a broad area of the neglect or mild verbal abuse (not childproofing the home, ‘coddling’) are rehabilitated.

The essence of the story is the right of mothers versus the right of society to teach and impose standards for the child’s future role in society. Moral ambiguity, maternal ethics and guilt, technology and surveillance are threads running through the narrative.

Old Rage

by Sheila Hancock One of Britain’s bestloved actors candidly reflects on her life and career. After being hit by illness, bereavement and Brexit, she was labelled ‘extremely vulnerable’ during the lockdown. So, home alone, she started talking to pigeons and shouting at the TV. Now a nonagenarian, Sheila is as funny, feisty and honest as ever as she looks at a world very different from her wartime childhood. Having weathered widowhood and age milestones, she admits she has a nice life but is now experiencing old rage.

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Elektra by Jennifer Saint

This is a retelling of a Greek myth; like most Greek myths, there are curses, vengeance and violence. Three women, Clytemnestra, Cassandra and Elektra, are tied to the curse, the Trojan War is in full force, and the god Apollo has cursed Cassandra so that she can see into the future, but no one believes her when she tells of what she has seen. If mythology rows your ferryboat, then this genre has had a renaissance over the past few years, so there are plenty of titles to become engrossed in.

The House of Fortune by Jessie Burton

Yinka, Where is Your Huzband?

by Lizzie Damilola Blackburn This is the debut novel by British Nigerian writer Lizzie Damilola Blackburn. In this rom-com, Yinka is caught between two cultures; the Nigerian aunties pray for her to find a husband, while her work friends think she is too traditional because she is saving herself for marriage. Yinka Oladeji is a British Nigerian woman, who is Oxford-educated and in her early 30s with a good job, but her mother’s constant refrain is, ‘Yinka, where is your huzband?’ Huzband = Noun, pronounced auz-band (The Nigerian accent Dictionary).

This long-awaited sequel to The Miniaturist picks up the narrative in Amsterdam’s golden age in 1705. The story follows 18-yearold Thea Brandt as family secrets from the past spill over into the present. Jessie Burton weaves a beautiful storytale of fate and fortune, dreams and destiny, and one young girl’s determination to resist a lucrative marriage as her father Otto and Aunt Nella argue endlessly.

Murder Before Evensong

by The Reverend Richard Coles This crime caper is the first in a series of murder mysteries. English villages are synonymous with murders, it seems. The village in question has bodies piling up, sausage dogs, rude old ladies, and a dose of humour. The hero is Canon Daniel Clement, the crime scene is the local church, and the murder weapon is a pair of secateurs. The time of the murder? Before evensong, of course. If you like The Thursday Night Murder Club by Richard Osman, this one is for you.

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MODERN DAY MASTER

In this exclusive interview with Nicola McGeorge, contemporary British artist, Mitch Griffiths, delves into the inspiration behind his visionary collection, IMMORTAL, depicting the pandemic, identity politics, youth activism and social media. We also discuss the role of artists in todays society, his relationship with boxing legend Chris Eubank and a very unique wedding proposal.

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Describe your background? Do you have a Was there a defining moment in your life formal art education, or are you self-taught? when you realised you were an artist?

Painting-wise, I’m self-taught.

I attended two art courses at college. One in Graphic Design and one in Illustration.

I enjoyed the Graphics course; however, the Illustration course was a huge disappointment. No tuition whatsoever and certainly no introduction or guidance about painting. Indeed, figurative painting was dismissed. As was I. I taught myself how to paint oils after I left college.

Mainly through trial and error. Everything I tried seemed to work in a way, though. I also discovered a love for Renaissance painting and absorbed as much inspiration as I could through books and museum visits.

It all goes back to my first day of primary school.

We all had to do a drawing of anything we wanted.

I drew what I thought was a scary monster. The teacher seemed to like it and whispered in my ear, “wonderful imagination!”

That one whispered sentence that one moment led to me drawing at home, in my playtime, getting better, and receiving more encouragement again over and over.

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How has your work evolved over time?

I’m constantly learning and will always consider myself a student of my craft. My creative horizon constantly moves forward at the same pace as my ability.

What memorable responses have you received to your work?

I’ve seen people become emotional in front of my work which is a pretty humbling experience.

Have you ever been surprised by the success of a painting?

I had always dreamed big (still do). I make sure I have the foundation of hard work in place to help me achieve the success I want.

“”

The purpose of any kind of art... is to provoke emotion.

What you are trying to get is a connection with the viewier - Mitch Griffiths, 2022

What’s the most important or most memorable advice you’ve been given What fueled your fascination with the Old about your creation techniques?

Masters?

I was a fan of contemporary realist painting at first, particularly the work in the annual BP Portrait Award that was held in the National Portrait gallery.

Then, as I slowly discovered famous renaissance works, that kind of snowballed into a deep dive of museum visits and art library lurking (this was before the internet).

Don’t wait for inspiration.

Paint when you don’t want to. Paint when you’re tired. GRAFT.

Can you explain your working process for the What inspiration did you draw from your Immortal series? early relationship with Chris Eubank?

Hard work and self-belief. He worked so hard to achieve his goals and had the mindset that he could achieve them.

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The world has been a tumultuous place for the last few years.

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I found myself wanting to create a more alternate and escapist world. In regards to actually formulating ideas, I often describe the process of idea gathering as a circuit board of influences. They can comprise of images, words, poems, pop culture, news, history, and art history (the list is endless and ever-changing).

It’s about making circuits on that board, trying different connections. Sooner or later, something will light up.

Can you select a favourite piece of work in the Immortal series and share your thoughts on it?

Each painting is a favourite while I’m working on it. The deepest connection I have to it is when it’s on my easel.

What are your ideal working conditions?

That would be a chilly studio and no interruptions. Life gets in the way though, as it should.

How do you personally know when you’ve created something powerful?

I don’t, really. There are a few trusted people I share my ideas and works in progress with, but I ultimately trust my own goosebumps.

Contemporary artists today you admire?

I admire all artists who are hardworking and recognise it’s about the art, not the artist.

Your proposal to your wife was particularly unique; please elaborate?

I wanted to make a grand gesture that articulated all the immense feelings I was experiencing.

I secretly painted a giant work at night of me and my girlfriend (now my wife, Cathy) and entered the BP 22

Portrait Award. To my immense relief, it was selected to be exhibited! I managed to arrange a private viewing for Cathy and me, and upon her viewing it, I told them they’d got the title wrong. She looked at the title card on the wall, which said, “Sending Message; Be my wife” (we were holding mobile phones in the painting).

When she turned around, I was on one knee.

What is currently inspiring you and why?

Inspiration comes from everywhere and anywhere; obviously, the internet is the biggest paradigm shift in my life and all the other places I mentioned on the ‘circuit board’.

Are there any themes that are off-limits to you, and why?

Nothing is off-limits as long it doesn’t become exploitative.

Do the arts have a place in politics?

I think it’s more that politics can have a place in the arts.

What role do you think the artist has in today’s society?

I’d probably have a different answer to this on any given day. The truth is, I don’t know. I am still working it out. Ultimately, to try to make people’s lives better in some small way.

Did any particular experience change the way you view the world?

Like everything else in my life, it’s accumulative. A thousand tiny kisses, a thousand tiny cuts.

Are there any artists you’d like to study with What advice would you impart to budding from the past, and why? creatives?

Never meet your heroes!

What do you dislike most about the art world?

The false sense of gravitas some artists give themselves.

Pretentiousness. Emperor’s new clothes. The same things almost everyone else dislikes about it.

WORK. Your talent will only get you so far, and if you rely on only that, you’ll fall by the wayside.

What does your “downtime” look like?

I’m very lucky that I get to paint for a living, but it can be very solitary, so family time, exercise and friends.

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Avery Healthcare

NURSES: A Voice to Lead Celebrated on the 12th of May, International Nurses Day is the anniversary of Florence Nightingale’s birth, widely considered to be the founder of modern nursing. The day recognises the incredible difference nursing staff make to individuals worldwide.

Across Avery’s care homes, we celebrated each of our nurses, giving thanks for their care and dedication to our residents.

This year, the theme was; Nurses: A Voice to Lead, focusing on investment in nursing, securing global health, and providing an opportunity to reflect on the impact nursing has on our health and well-being.

Nursing staff continue to go above and beyond despite challenging circumstances, delivering highly skilled and critical care daily.

Across Avery’s care homes, we celebrated each of our nurses, giving thanks for their care and dedication to our residents. At Spencer House in Northampton, nurses received gifts of chocolate and a Nurse’s survival kit.

Those at Elvy Court in Sittingbourne were treated to a delicious buffet lunch. At Bourn View in Birmingham, an Awards Ceremony was held, with residents also recognised for their hard work in previous nursing roles. After the ceremony, staff and residents enjoyed refreshments and, of course, lots of dancing.

Over at Cliftonville in Northampton, nurses were delighted to receive their gifts of chocolate, and those at Adelaide also received beautiful flowers. Nurses at Milton Court in Milton Keynes were recognised for going above and beyond, delivering highly skilled care to all residents. They received tokens of appreciation for their hard work, including cards and chocolates.

Nurses play an essential role in care, with diverse skills and extensive knowledge developed through years of practice. International Nurses Day brings this hard work to the forefront of our minds as we thank our nurses for their consistently high standard of care delivered to our residents.

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The Queen’s platinum jubilee year makes her the longest-reigning British monarch with 70 years on the throne; her Accession Day was the 6th of February, surpassing Queen Victoria in 2015. Jubilees date back to biblical times, with the concept now associated with the royal family. A golden jubilee is very rare, let alone a platinum one; there have been very few monarchs to celebrate such an achievement. Louis XIV is the longest-reigning monarch ever recorded, with 72 years and 110 days under his gilded belt; our Queen may well beat that record. Queen Elizabeth Alexandra May II is more than the ruler of the United Kingdom and Northern Ireland, head of the Commonwealth and Defender of the Faith; she is also a mother, grandmother, and a keen horsewoman, as well as the most photographed woman in the world.

When her father, King George VI, died in his sleep in 1952, the then Princess Elizabeth was propelled into the most important

and prominent position in the United Kingdom. She was already married to Prince Philip with two young children in tow when the news of the King’s death reached her in Kenya. When she ascended the throne, Princess Elizabeth was the 40th monarch since William the Conqueror. Queen of a new age, hers was the first coronation to be televised, with households buying or renting black and white sets to crowd around with friends and family. The BBC broadcast the event from Westminster Abbey, with 27 million watching in the United Kingdom and millions more worldwide. Streets were filled with trestle tables, flags and neighbours sharing food; it was the celebration and spectacle that the population needed after years of post-war austerity. Queen Elizabeth II has been more accessible to the public than any other monarch in history, both in-person and through media, but it is also because of the jet age that she has undertaken more royal duties than anyone else. She has seen significant cultural and political changes, hosting presidents, Nelson Mandela, The Beatles, and the Apollo 11 astronauts at Buckingham Palace.

Queen Elizabeth II has been a constant, steady hand throughout the 20th and 21st centuries, whom people have looked to in times of trouble for a calm and measured voice. During WWII, a 19-year-old Elizabeth was trained as a driver and mechanic for the Auxiliary Territorial Service; she learned to drive jeeps, ambulances and trucks and was later promoted to junior commander.

Having a princess involved in the war effort boosted the morale of the British people. The Queen has navigated her way

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through many difficulties and troubles throughout her reign, remaining stoic during each one. Some were national tragedies, such as the Aberfan mining disaster of 1966 in Wales, some were more personal with the fire at Windsor Castle, which topped off the Queen’s ‘Annus Horribilis’ of 1992, and some were both, namely the death of Princess Diana.

The Queen is well known for her love of corgis and is credited with breeding the first dorgi when one of her corgis mated with a dachshund belonging to the Queen’s sister, Princess Margaret. The Pembroke Welsh Corgi has become synonymous with the Queen; the image of the dog symbolises the Queen nearly as much as her crown and Launer handbag. Her love of animals doesn’t stop there; the Queen’s horses are a huge part of her life, including racehorses, riding horses, and rare breeds for carriage horses. Her knowledge of all things equestrian is well-known; she names every single one herself and remembers their parentage. Her expertise has seen her breed many horses, entering some of them for the Epsom Derby and Ascot, where she is a fixture every year cheering on her gee-gees. The Queen is also a pigeon fancier and

has maintained a large flock at Sandringham all her life, and is a patron of UK pigeon-racing associations; she has had over 600 other diverse patronages, which have been passed down to her from her father and many of which she is now passing on to members of her family. Despite having a very serious role, the Queen has a wicked sense of humour which has been witnessed by most people who have met her. When stopped by American tourists in Scotland and asked if she lived around here, she replied that she had a little place down the road. They then went on to ask if she had ever met the Queen; she was quick to point at her bodyguard and say, ‘No, but he has!

________ The Queen enjoys a glass of Dubonnet and gin (2:1 ratio), over two ice cubes with a slice of lemon, every day before lunch. So, let us raise a toast to the longest-reigning British monarch, Queen Elizabeth II.

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Avery Healthcare

Congratulations Ma’am Taking place between 2nd – 5th June, the Queen’s Platinum Jubilee was a joyous celebration for the whole nation. The first British Monarch to celebrate 70 years of service, which is a fantastic achievement and one that the citizens of the United Kingdom can truly be proud of.

Since being crowned on 2nd June 1953, Queen Elizabeth II’s reign has witnessed some remarkable events in British history. In the last 70 years as a nation, we have come so far, and at the front of it was Her Majesty the Queen. Some highlights include England winning the World Cup in 1966, Tim Berners-Lee’s creation of the World Wide Web in 1989 and the 2012 Olympic games.

As expected, our residents were keen to join in with the festivities throughout the celebratory weekend.

Our homes were dressed from ceiling to floor in a sea of red, white and blue as they donned the Union flags.

The Well-being and Activities Co-ordinators were in top form, hosting some quintessentially British activities, including traditional street parties at Aran Court. Residents invited their loved ones over for a scrumptious afternoon tea at Seagrave House and St Giles, with scones, cream and jam. Over at Knowle Gate, their community welcomed some beautiful

Shetland ponies dressed for the occasion, which gained a cheesy smile on their residents’ faces. Alma Court was extremely excited to have received a thank you letter from the Queen herself in return for the Jubilee card which their residents made and posted to Buckingham Palace.

There was no slacking on celebrations at Edenbridge Manor as they hosted their very own Royal Variety performance fit for the Queen. It was an entertainmentpacked fun day for their residents and loved ones with bands, dancers and singers. They shared plenty of lovely images to their Facebook page with Wellbeing Co-ordinator Tina Muskett, quoting, “It was such 32

Avery Healthcare

a memorable day bringing family and friends together to celebrate the Queen’s Jubilee.

Thank you to all who attended and made this day extra special.”

Residents and staff joined together to prepare entries for Avery’s Great Platinum Jubilee Cake Competition in true British spirit in the lead-up to the celebrations. Zahid Khan, Head of Well-being and Activity, said, “It has been wonderful to see the level of engagement and the huge amount of fun everyone has had whilst participating in the competition.”

There were some fantastic entries, and it was by no means an easy decision for the Group Support Centre Panel to choose the overall winners. After much deliberation, Edenbridge Manor secured the first prize, with Spencer House a close second, followed by Clare Court in third place.

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Avery Healthcare

Judith, Carer at Edenbridge, head of the ‘Cake Committee’, held a meeting with residents to share and discuss design ideas. They all researched, learning that the Queen’s favourite cake is chocolate, which is regularly included in her afternoon tea menu. The team’s cake had several layers, including chocolate and Victoria sponge, and residents Audrey, Joan and Jean spent hours creating the decorations, with edible diamonds on the crown. The finishing touches were added, and they proudly presented their cake to their fellow residents and staff at the home.

Staff and residents at Edenbridge were delighted to hear that they won the competition, saying: “The creation was a team effort, and so was the eating of it! We were so pleased to hear we have won and had celebrations all around – this is a wonderful team achievement.”

Over at Spencer House, residents discussed potential colours and flavours before deciding on a lemonflavoured sponge. Residents Rosemary and Eileen said, “Sometimes we enjoy cupcakes, and sometimes a good slice of cake is tastier”, which inspired their final design. Once they started, their keen bakers and decorators were not stopping, with guidance from Housekeeper Jacky, a fantastic baker in her spare time, who gave the residents a mini masterclass as they went along.

Residents at Clare Court enjoy spending time in the garden, and the theme for their Jubilee Cake was ‘Garden Party’. Many of the beautiful flowers in the gardens at Clare Court

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Avery Healthcare

have been planted by residents’ family members, with the residents themselves keen gardeners too. They helped place flowers onto the cake with three layers: blueberry cheesecake, vanilla sponge with strawberry jam, and chocolate. Their final showstopper looked fabulous, with cupcakes also decorated by the residents to go alongside.

The entries wowed Deputy Chief Operating Officer Lisa Soper, “The cakes are all amazing, and the backstories behind them are incredible; we were so moved by these. You are all winners in our eyes.”

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Celestial Celebrations SUMMER SOLSTICE

A solstice is, in essence, an astronomical definition of the seasons, which takes place twice a year in summer and winter. The solar phenomenon creates the longest day of the year in the summer when the sun is farthest in the sky in the northern hemisphere and the farthest in the southern hemisphere in the winter, giving us our shortest day. It happens between the 20th and 22nd of June after the sun has travelled the longest path through the sky to provide us with the most daylight.

Summer will last until the autumn equinox, the 22nd or 23rd of September (20th or 21st of March in the southern hemisphere).

Solstice derives from the Latin for the sun (sol) and to stand still (sistere). As the North Pole is tilted toward the sun, the vertical noon rays shift north

of the equator, directly over the Tropic of Cancer.

The same happens on the opposite side of Earth in the South Pole, progressing to the southernmost position, over the Tropic of Capricorn. Different cultures celebrate this seasonal configuration of the sun and the Earth in various ways, and its celebration dates from before Christianity to ancient times.

Marking the beginning of midsummer, the summer solstice is usually associated with New Agers and with people gathered at Britain’s prehistorical monument, Stonehenge. It is believed that the World Heritage Site was built around 5000 years ago, with the central stone circle erected in the late Neolithic period (2500 years BC). The significance of the arrangement of stones in Wiltshire concerns the Heel Stone; viewed from the centre of the stones on the summer solstice, the outlying stone aligns with the sunrise. It is believed it had a partner stone at one time, framing the midsummer sunrise. Wiccans, Neo-Pagans, and New Agers 36

The significance of the arrangement of stones in Wiltshire concerns the Heel Stone; viewed from the centre of the stones on the summer solstice, the outlying stone aligns with the sunrise.

call the festival Midsummer, Litha, with traditions borrowed from many cultures. It commences on the eve of the summer solstice, celebrating the sun god at his solar peak when the Earth is awash with fecundity. The winter solstice is just as meaningful; people use it as a time to reflect inwards and evolve, sometimes burning notes of intention or whatever they wish to let go of as they observe the longest night of the year.

Many cultures traditionally celebrate solstices with bonfires, feasts and picnics, songs and dancing, sometimes around a maypole. It is thought that these celebrations of fire and light promote love and growth and boost the sun’s energy to give a good harvest. Dating back as early as the Stone Age, leaping and dancing around the bonfire is thought to protect from misfortune, banishing evil spirits and demons. A fire burning atop hills and mountains is associated with magic, leading maidens to their

future husbands. The ashes from the bonfire are then spread over gardens and fields to encourage a bountiful harvest for the autumn. In Pagan folklore, protective garlands of flowers and herbs were worn; St. John’s Wort was popular because they are heliotropic, tracking the sun from the east to the west. It is St. John’s Day, on the 24th of June, the birth of John the Baptist, that Christian churches recognise as the solstice, which is also the halfway point between planting and harvesting crops. During the solstice, people believed that the veil between this world and the next was at its thinnest, so they would offer flowers to appease fairies, goblins, pixies and sprites during this time.

Cultures throughout history have observed the festival of Midsummer for a variety of reasons.

Throughout the ancient world, the summer solstice meant the rise of the Egyptian river Nile, so it was 37

The ashes from the bonfire are then spread over gardens and fields to encourage a bountiful harvest for the autumn.

used to predict annual flooding. The Egyptians strategically placed the Spinx for the summer solstice, positioning the two pyramids, so the sun sets between them. In Greece, it was a marker for a month until the Olympic games, and according to some ancient Greek calendars, it was the start of the new year. The ancient Greeks called it Kronia – the festival celebrating the god of agriculture, Cronus.

Whereas ancient Rome had Vestalia, celebrating Vesta, the goddess of the hearth. Vikings used the summer solstice to discuss legal matters and resolve disputes, but in China, depending on who the ruling

dynasty was, people had days off to worship Mother Earth and her feminine force. The Native American tribes, particularly the Sioux tribe, performed a ceremonial dance around a tree, wearing symbolic colours. Wyoming’s Bighorn Medicine Wheel, an arrangement of stones built hundreds of years ago by the indigenous peoples of the Great Plains, aligns with the sunrise and sunset of the summer solstice for their culture’s annual sundance. The solstice traditions have roots in Scandinavian, Slavic, Germanic, and Celtic cultures, with parades and parties continuing worldwide today.

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What is Dementia Action Week?

Created by the Alzheimer’s Society, Dementia Action Week is a national campaign designed to increase awareness of dementia, the symptoms, and what people can do to help themselves or their loved ones who are affected. This year, Dementia Action Week was centred around the theme of diagnosis, chosen after the Alzheimer’s Society saw a sustained fall in the number of people diagnosed with dementia for the first time. The campaign aimed to increase understanding of dementia symptoms amongst those who live with or have a loved one who may be living with undiagnosed dementia.

DEMENTIA

ACTION WEEK Once again, with a range of activities designed to increase awareness amongst those providing support for people affected by dementia and promote best practices in delivering care, Avery was pleased to be involved in Dementia Action Week 2022.

Highlighting Our ReConnect Approach Avery’s ReConnect approach to dementia care is designed to understand and address the unique requirements of each individual rather than relying on a ‘one-size-fits-all’ method to care.

Comprised of five key elements, ReConnect supports the delivery and ongoing development of our dementia care: building relationships, supporting families, skilled staff teams, evidence-based care, and measuring outcomes which combine to encompass each aspect of a resident’s life in an Avery care home.

Developed by Head of Dementia Care at Avery Healthcare, Jo Crossland, the approach uses life story work, music therapy, picture boards and memory 40

Avery Healthcare

boxes to connect with individuals and understand who they are. Jo explains: ‘’ReConnect provides thorough and accessible information plus guidance for all staff on delivering high-quality, evidence-based dementia care in practice, with accompanying resources to support all staff members.’’

Cutlery-free Dining

Our Dementia Team

At Avery, we are incredibly proud of our cutlery-free dining initiative, whereby mealtimes are an enjoyable and inclusive experience for all residents. Working closely with Premier Foods and our experts Simon Lawrence, Head of Culinary and Hospitality, and Jo Crossland, Head of Dementia Care, we have produced a guide providing recipes, advice, tips and tricks on adapting everyday meals into cutlery-free options for those who have difficulty eating.

Our chefs work tirelessly to create delicious meals that allow residents to enjoy mealtimes in a dignified manner. Training is received to ensure they have the skills and knowledge to provide adapted meals using the same ingredients with excellent nutritional values.

Avery is at the forefront when it comes to creative and innovative care home meals. The cutlery-free initiative’s driving force is ensuring mealtimes contain inclusive food for all residents.

Examples of some of the delicious meals for those with dementia include: Roast Dinners – Yorkshire puddings can be filled with creamed potatoes, with gravy spooned over or in a dipping pot. Vegetables can be cut and cooked in a way which allows for cutlery-free mealtimes.

Soups – A great source of fibre and calories whilst bursting with flavours – these can be layered with cheese, bacon, or bread.

This Dementia Action Week, we spotlighted Jo Crossland, our Head of Dementia Care, and Jason Corrigan-Charlesworth, our Dementia Support Advisor.

They form the incredible team behind Avery’s dementia care.

Jo and Jason work in equal partnership, spending much of their time in our homes supporting colleagues with training and informative discussions to guide them through residents’ day-to-day experiences. Our team take the time to understand how previous experiences play a crucial role in shaping the here and now for each resident, tailoring the provision of care to individual needs, and ensuring knowledge can be transferred into practice.

Our team are firm believers that moving to a care home heralds the next chapter in a person’s life, and a change of address should not mean significant changes to their established way of living. By understanding previous interests, hobbies, preferences and routines, opportunities for meaningful engagement can be created and maintained.

Jo and Jason have highlighted how a key focus during Dementia Action Week and beyond is ensuring our staff are fully supported so that residents with dementia continue to enjoy life, engaging in everyday activities, whether this is making a cup of tea with a member of staff, spending time outdoors enjoying the garden, building community links, or spending quality time with loved ones once more.

The work of our team, coupled with the ReConnect programme, means excellent dementia care becomes a reality, supporting all staff to ensure residents with cognitive difficulties and their families can continue to enjoy positive and fulfilling lives.

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Avery Healthcare

The Avery SENSES Tool As part of Dementia Action Week 2022, we introduced the Avery SENSES tool, a framework created to ensure our staff successfully assesses the care needs of residents who may not be able to provide information verbally.

Understanding and supporting residents is integral to the excellent service Avery provides residents, whether they have cognitive difficulties or not.

A large part of that is assessing care needs regularly. However, residents with neurological difficulties may not be able to describe or verbalise their care home experience. Avery has a variety of tools which aim to break down barriers when it comes to issues with communication and dementia, overall improving the level of care provided.

Care home assessment tools such as SENSES give staff an insight into some of the experiences a resident may be exposed to, allowing for adaptations and adjustments.

So how does the SENSES tool work?

LET’S FIND OUT

What is the SENSES tool?

SENSES is a cleverly crafted care assessment tool that allows staff to accurately assess the standard of care within our homes. The tool is a fantastic asset for both staff and residents, providing staff with the opportunity to gain an understanding of some of the experiences which residents have whilst also enabling care to be adapted in accordance with individual needs.

The tool comprises six categories: See, Expressions, Noise, Scents, Environments and Speaking.

When can the SENSES tool be used?

SENSES is designed to be used alongside other care assessment tools, such as the ReConnect programme and care home review audits. The tool can also be used independently to gain a brief overview of the experience of residents living within the care home.

The information gained from using the tool can be used in discussion with the care team to ensure they are supported in ongoing practice development.

See Observers will consider what is going on in the immediate area, whether staff are visible and what they are doing. It takes into consideration exactly what residents can see.

Expressions What sort of emotional reactions are residents displaying? Are they bored or disinterested or content and happy?

This element reflects on the emotions and expressions of residents with cognitive difficulties.

Noise

Scents

Is the TV or radio at an acceptable level or are they overpowering? Are the programmes appropriate to those viewing or listening? Can staff be heard using raised voices? Noises can affect residents in many ways, especially those unable to verbalise concerns.

Are there pleasant scents or smells in the environment? If the observer is there at a mealtime, does the food smell appetising? Are the smells and scents in the care home inviting and comforting?

Environment Is the environment object rich, for instance are there interesting items for residents to engage with? Does the area feel emotionally warm and welcoming?

Speaking Are residents engaging with each other, and are staff engaging with residents?

What kinds of things are those in the immediate surrounding speaking about?

Could these have a positive or negative effect on residents who have issues with communication and dementia or other cognitive difficulties?

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Expressions

Observers will consider what is going on in the immediate area, whether staff are visible and what they are doing. It takes into consideration exactly what residents can see.

What sort of emotional reactions are residents displaying? Are they bored or disinterested or content and happy?

This element reflects on the emotions and expressions of residents with cognitive difficulties.

Noise

Scents

Is the TV or radio at an acceptable level or are they overpowering? Are the programmes appropriate to those viewing or listening? Can staff be heard using raised voices? Noises can affect residents in many ways, especially those unable to verbalise concerns.

Are there pleasant scents or smells in the environment? If the observer is there at a mealtime, does the food smell appetising? Are the smells and scents in the care home inviting and comforting?

Environment Is the environment object rich, for instance are there interesting items for residents to engage with? Does the area feel emotionally warm and welcoming?

Speaking Are residents engaging with each other, and are staff engaging with residents?

What kinds of things are those in the immediate surrounding speaking about?

Could these have a positive or negative effect on residents who have issues with communication and dementia or other cognitive difficulties?

Through careful use of the qualitative SENSES tool, staff assessing care needs can adjust and adapt the care services required for individual residents, or the environment they are living in, which could improve overall comfort, happiness, and quality of life, in particular for residents with cognitive difficulties who may be unable to verbalise concerns.

The SENSES tool is used in conjunction with a variety of other audits and care home assessments to ensure each resident is thoroughly supported and is receiving the dignified services they require.

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Avery Healthcare

Avery Healthcare

SOCIAL CARE Day of Remembrance and Reflection

On the 17th of March, Social Care Day of Remembrance and Reflection was an opportunity to thank all social care workers who play an essential role in keeping our communities safe and well during tough times.

This day also allowed us to take time to acknowledge the vital work that our carers do each day. Across our homes, staff and residents took the opportunity to reflect on all that has been achieved and pay tribute to those sadly lost during the Covid-19 pandemic.

Rowan Court in Newcastle-under-Lyme had a beautiful service prepared by Reverend Ann, giving staff and residents an opportunity to thank one another.

Residents and staff at Rivermere in Sevenoaks also participated in a service led by Reverend Daniel Costley, which included poems and reading from residents. To acknowledge their hard work, Horse Fair in Rugeley residents presented staff with nurse fob watches and pizza to thank them for their ongoing care and dedication.

Over at Loxley Park in Sheffield, residents got creative, making felt daffodils which they handed out to staff members to mark the second anniversary of the first COVID-19 lockdown in the UK. At Knowle Gate in Solihull, residents went for a stroll around their garden, taking time to reflect upon the past two years and tying a yellow ribbon around a tree. A two-minute silence was also held as staff and residents came together to pause, reflect and remember.

Residents at Glenmoor House in Corby dedicated time reflecting and showing their support to Ukraine, wearing yellow and blue to symbolise the Ukrainian flag.

It was lovely to see staff and residents across our homes come together and show their support. This was an important day to reflect and acknowledge the important work that our staff members do.

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Avery Healthcare

CARE HOME FUNDING & FINANCE SUPPORT At Avery, we understand that exploring care home fees and funding options can be daunting. We have all the support you need if you are looking at care for yourself or a family member. We believe in full transparency regarding care home fees, and our guide aims to provide a helpful overview of your funding options and what these will involve.

You can also visit our homes and speak to a friendly team member to discuss the funding options available to you or your loved one.

Am I eligible for care funding?

The cost of full-time residential care is affected by several factors, including the type of care you require, individual home fees, room size and location.

If your care needs are based on your health, the NHS may arrange your care and pay for your care fees under NHS continuing healthcare (NHS CHC). If you do not qualify for NHS CHC but require nursing care, the NHS may still contribute towards the cost of your care.

This is known as NHS-funded nursing care (NHS FNC), with payments made directly to the care home.

Eligibility for NHS CHC depends on your individual requirements and whether your care will be focused on addressing your primary health needs. To determine your eligibility, a team of health professionals will assess your care needs.

If you are not eligible to receive NHS continuing healthcare, you may qualify for financial support from your local authority, which means they will pay some or most of your care fees.

Your local authority will conduct a care needs assessment and a means test that calculates whether 46

Avery Healthcare

How does paying for care work?

Currently, if your capital is over £23,250, you will be required to pay your care fees in full. This is known as self-funding. If you are a self-funder over the age of 65 needing care, you can claim Attendance Allowance. This is paid at two different rates: £61.85 or £92.40 per week, depending on the level of care and support you need.

If your capital is between £14,250 and £23,250, you will contribute towards your care fees from your income included in the means test. You will also pay a ‘tariff’ income based on your capital. The local authority should pay for the remaining cost of your care.

If your capital is less than £14,250, you will no longer pay a ‘tariff’ income based on your capital, but you will continue paying from your income included in the means test. The local authority will pay for the remaining cost of your care.

We highly recommend speaking with a financial advisor to help determine the type of care you need and advise you about the benefits you or your loved one may be entitled to.

What happens during a financial assessment?

A financial assessment determines how much the local authority will pay towards your care, considering the kind of care and support you need, how much this will cost, and how much you can afford. The process is free and involves a representative from the Local Authority contacting you to discuss details such as: Income Savings Pensions Benefits Property Stocks and shares you qualify for local authority funding. The means test considers your capital and income, savings, property, investments, pensions and any benefits you are eligible for.

If you are eligible to receive support from the local authority towards your care fees, they will calculate the overall cost and how much of this you must contribute using the means test. The local authority will pay for some or all of your care home fees if your capital is below the upper capital limit.

Once the assessment has been completed, the Local Authority will inform you how much your care will cost and the amount you will need to pay. If you qualify for funding for your care from the local authority, you will be offered a personal budget. A personal budget is the amount of money the council has allocated to you to pay for your assessed care and support needs. This can be taken as a private payment, known as a direct payment, or the council can manage the budget for you, commissioning services on your behalf.

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Avery Healthcare

If you do not qualify for local authority funding, you will need to pay the total cost of your care. This is known as self-funding. If you plan to self-fund your care home fees, you can still ask the local authority to conduct a needs assessment. This can help you choose a suitable care home, as the local authority can provide you with information and advice tailored to your individual requirements.

What is the cap on care costs?

The cap on care costs is the maximum contribution individuals may need to make towards their care costs over their lifetime. The government has announced a cap of £86,000, which is expected to come into effect from October 2023. Therefore, if you are self-funding your care plan, the government will pay for the care element of your care home fees once you have reached this cap.

Please note that the government will only pay for your eligible care needs, and the cap does not cover daily living costs incurred whilst residing in a care home. Daily living costs can comprise food, rent, accommodation, energy costs and activities. You will pay for your everyday living costs throughout your care journey, including once you have reached the care cap.

How does the care cap relate to the capital limits?

From October 2023, implementing the care cap will mean the capital limits will change. The upper capital limit will increase to £100,000. If you have capital above this limit, you will become self-funded, paying your care fees in full.

If you have significant assets and are self-funding your care plan, the government will fund your eligible care needs once you reach the £86,000 cap. The remaining care fees will need to be met by a thirdparty top-up. Please note that the government will not meet daily living costs, including food, energy costs, accommodation and activities, including once you have reached the care cap.

If your capital is between £20,000 and £100,000, you will be eligible for some local authority funding. This will be means-tested, and you will contribute to your care fees with a ‘tariff’ income based on your capital.

The local authority will cover the remaining cost of your care.

We understand that you may have concerns about the care cap and how this may affect you. Please do not hesitate to contact us if you would like further information or advice.

What happens if I run out of money?

You will be reassessed if you are in full-time care and no longer have the required income or capital assets to cover your care fees. Once your capital falls below the £23,350 threshold, you may become eligible to receive financial support from the local authority.

You can ask the local authority to carry out a review whilst you are in the care home if your savings will soon drop below the lower capital limit. This ensures the local authority can then take over the process of paying for your care fees. We advise that you provide your local authority with as much notice as possible if this is likely to be the case. Our team will support you in understanding your potential funding options and the funding you may be entitled to.

Where can I access further support on Care Home Fees?

We know that beginning to look at care for yourself or a loved one can be daunting. We are here to support you during this process; please do not hesitate to speak with a member of our friendly team if you would like further information and advice.

We would also suggest the following resources: Age UK, Alzheimer’s Society, carehome.co.uk, Independent Age, NHS, The Money Advice Service, Which.co.uk

The lower capital limit will increase to £20,000.

Therefore, if you have assets of less than £20,000, you will contribute only what you can afford from your income. This amount is calculated based on a financial assessment, also known as a means test.

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Supporting our independent health and care clients Full legal service offering across independent health, the NHS and charities. Our private client team can also help you with financial and tax planning and your business and estate succession.

Speak to a member of our team today: Amanda Wright-Kluger +44 (0)115 976 6209 amanda.wright-kluger@brownejacobson.com

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FERRARI 250GT LUSSO

Let’s prance By motoring author, racing driver and photo-journalist Ian Kuah

Since 1947 Ferrari has produced cars with a wide range of styling from beautiful and elegant to purposeful and even brutal. The most famous of the 250 series cars are undoubtedly the 250GT SWB and the incredible 250GTO, both racing legends and purposeful looking with it.

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The Ferrari 250 came in many guises, spawning a whole range of Ferrari Grand Touring and competition cars. With 15 different models spanning the years 1953 to 1963, the 250 Series encompassed a decade of elegant sports cars designed for both road and track.

Many enthusiasts hold that amongst classic Ferrari road cars, the 250GT Lusso is arguably the most elegant road-going Ferrari of all time. An unwritten rule in design is that what looks right normally is, and at the core of this ‘rightness’ in proportion is the long front, which conveys a sense of power and speed. At the same time, the rear tapers to a Kamm tail, the aerodynamically most efficient way to finish a car.

In between, the proportion of the roof to the body and its shape and position in relation to the wheelbase is also visual perfection. Meanwhile, the slim roof pillars and glasshouse create a feeling of light and space inside and out, resulting in a car that appears powerful yet graceful. If this were a living, breathing thing, it would surely be a dolphin!

Overlaid onto this masterful shape is some quite exquisite detailing of the kind you will never find on today’s massproduction cars. From the neat three-piece chromed front bumpers and the handcrafted air intake grille on the bonnet scoop to the chromed covers for the jacking points that celebrate rather than attempt to hide such a utilitarian function, the Lusso is a feast for the discerning eye.

Under the bonnet is the fabulous Columbo-designed alloyblock, twin-cam, triple Weber-carburettor, 60-degree V12 with black crackle-painted cam covers. Known as the Type 168, this is essentially the same motor installed in the roadgoing version of the 250GT SWB racer. Producing 240 bhp at 7,500rpm gives the Lusso an 8.0 sec 0-60mph time and a 150mph top speed. While only moderately quick by today’s standards, these were supercar numbers in the early 1960s.

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The interior is simple and functional in the typical Italian style of the era. The only real criticism to be levelled at the ergonomics is the disposition of the instruments with the speedometer and rev counter offset to the centreline of the dashboard. When driving quickly, it is a major distraction to look away from the road. Ironically, this triumph of style over practicality was repeated in 2000 by BMW with their Z8 roadster.

That apart, the cabin detailing is quite delightful. Every individual item from the elegant wood-rimmed steering wheel to the chromed hinges of the sun visors has been thoughtfully designed and nicely hand-crafted.

For those used to modern cars with their powerassisted controls, a drive in a car from this period can come as either a rude shock or a breath of fresh air, depending on your perspective.

The 250 Lusso falls into the latter category and genuinely surprises you at how ‘modern’ it feels, even on pockmarked English country roads. This is particularly so with respect to the ride, which is taut in a sporting GT way, yet relatively comfortable thanks to well-chosen spring and damper rates, period tyres with tall sidewalls and relatively long wheel travel.

I have driven several Ferrari 250 models, including the redoubtable 250GT SWB, which is possessed of light and incredibly communicative steering and a really delightful four-speed gearbox. This is a car that just

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begs to be drifted through the bends on a racetrack.

However, although these two Ferraris share many mechanical parts, they are actually quite different to drive. The Lusso has a fine tiller too, but it feels a bit heavier and more insulated from the road.

The 250GT SWB I drove was the RHD Rob Walker SEFAC racer that Sir Stirling Moss used to win the 1962 Tourist Trophy, and it had a really slick gearbox.

Although it uses the same gearbox, the ratios of this LHD Lusso’s gearbox do not seem willing to slot in quite so easily.

When I had become familiar enough with the car to begin pushing it along briskly, it rose to the occasion, showing off lovely poise and fluidity through fast sweeping bends. The other pleasant surprise was the strong and responsive servo-assisted disc brakes, which felt well up to the car’s performance, even by today’s standards. In that respect, the Lusso is a very well-balanced car.

The only area where the Lusso requires a deeper well of situational awareness than is possessed by today’s average driver is in the area of low-speed tractability.

Then in a flash I realised what was happening. The racebred 250GT SWB comes with a perfectly sized alloy ball gearknob, whereas the road-going Lusso’s equally long lever is capped by a tall, thin black plastic knob.

A round knob allows perfect operation from any angle, an important trait in the cut and thrust of motorsport.

The plastic designer knob on the other hand, despite its thoughtful moulded finger-shaped indents, forces your hand and wrist muscles to adopt a comparatively tense position, making it harder to negotiate the spring-loaded gate as instinctively. When will stylists ever learn about simple ergonomics?

Conversely I have seen photos of Lusso interiors with the round alloy knob from the 250GT SWB, so it is likely that individual owners who were aware of the difference made the switch.

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Unlike the 4.4 litre four-cam 365GTB/4 Daytona that came along just six years later, the Lusso’s 3.0 litre V12 simply runs out of answers below 1,500rpm in high gear and fluffs badly. Thus, when negotiating slow turns or T-junctions, using second and sometimes even first gear is mandatory.

Once on cam however, the free-revving V12 is simply magnificent, the sound of its triple carbs overlaying the distinctive thrash of the timing chains and the bark of the twin exhausts. Life near the top end of the rev counter is what this engine was designed for!

This particular car, Chassis No. 4411GT, was properly restored in 2003 at the behest of John Mayston-Taylor, knowledgeable car enthusiast, successful race driver and former owner of Lynx Motors International. Through meticulous attention to detail, it probably drives as well as if not better than a factory-fresh Lusso.

4411GT is an early Lusso, 28th of the 350 built between 1962 and 1964, of which just 23 were RHD. Many classic Ferraris had interesting owners. The 500 Superfast of 1964 can count Peter Sellers and The Aga Khan amongst its owners. Some Lusso owners might discover that James Coburn, Steve McQueen or some other famous personality were past custodians of their cars.

4411GT was first registered on 17th May 1963, having been originally commissioned for the French film actress Mylene Demongeot, whose beauty was reputedly on par with that of Brigitte Bardot.

In fact she acted alongside Bardot in the film ‘Futures Vedettes’ and co-starred in significant period films alongside Alain Delon, Jean-Paul Belmondo and Roger Moore, who was a relative unknown at that point.

However, Demongeot did not take delivery of the Lusso and its first registered owner was Clemente Setbon, who used it regularly both in Paris and to commute to his second home in Menton, near Monaco. He did this for around 20 years before putting the Lusso into storage in his underground garage in Paris.

Another decade passed before Setbon sold his car.

Advertised for sale in 1996, 4411GT was purchased

by Paul Baber, the London-based classic Ferrari enthusiast and dealer, who kept it for nearly six years. Baber sold it in May 2002, but the Lusso only left his care for six months, becoming his property again in October.

John Mayston-Taylor became the fourth owner of 4411GT in December of that year. By then, the car had done the equivalent of 35,000 miles and was rather tired, so the highly skilled technicians at Lynx began a painstaking rebuild of all the components that required attention.

With fresh Rosso Rubino (Code 106 R7) paintwork and Tan interior, the Lusso looks magnificent, but what is important to note is the sympathetic restoration retains the original handbuilt asymmetrical character of the car. Many classic Ferraris have been over-restored and look too perfect.

John was conscious of this, so while the car was fresh and pristine after its restoration, it still retained the character and maturity that comes with a welllived life. In 2003 the Lusso won her class and came second overall in the Ferrari Owners’ Club UK National Concours.

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Avery Healthcare

Her final triumph in Europe was winning the 2003 Prix de l’Elegance of Louis Vuitton Concours held at Saint Cloud, Paris an invitation-only event.

The following spring 4411GT was sold to a collector in Connecticut, and now resides in the USA.

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TIMES TWO

Second weddings are serious business.

The over 50s wedding market has seen a boom in the last ten years; second and third marriages are now commonplace. While they can be notoriously tricky to navigate, they can also benefit from the experience of having done it all before. Maybe you won’t be as nervous the second time, or you’ve gained the confidence to have the type of wedding that you want. The first marriage might have ended through widowhood, or you’ve fallen out of love, or you want to marry a different gender; whatever the reason, there is usually a blended family involved.

A second wedding can be whatever you want, big or small, depending on personal choice, but some people are more comfortable following tradition and etiquette.

The truth is, more older people are getting divorced and remarried than ever. One of the main etiquette problems that plague the second time around weddings is whom to invite; there are exes and ex-in-laws to consider, maybe mutual friends from your first marriage. Each case will be different, depending on how well you get along. Traditionally the bridal party comprises friends and siblings, but to make it more inclusive of family members, you might want to choose your or your partner’s

Rachel Carr lives in Norwich, Norfolk with a little furry menace, Walter the cat. Oh, and her boyfriend Sean lives there too, they have been together 18 years. Rachel has been writing for around ten years and has an English degree. She loves reading, travelling around America, and animals, in fact, she admitted on a friend’s podcast that she would rather have racoons than children.

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children and grandchildren. They could be ushers or bridesmaids or even walk you down the aisle; for younger children, you could make them page boys, young groomsmen or flower girls. There are plenty of options to get them involved, so they feel part of your big day. Of course, you can always choose to forgo a bridal party if you want to keep the focus on just you two; you also should never feel pressured to invite people who were at your first wedding. If you are getting remarried due to widowhood, then it is a nice gesture to invite your deceased spouse’s family. Still, it is understandable if they decline the invitation if they find it too difficult. Don’t be afraid of memories either; you can always incorporate a favourite poem of the deceased spouse or mention them in your toast or speech, especially if you share children and grandchildren who might be present. The etiquette is different for an ex-spouse; in that case, avoid phrases that sound like a dig in the speeches, for example, ‘You taught me to trust again.’

What to wear? Whatever you like. If you are stuck, there are plenty of older brides to take inspiration from. If you want to go all out, there is no one to stop you; if you want to wear a trouser suit, that’s okay too. The secret is to be yourself and not force yourself into what you think you should wear; no one wants to spend an important day in discomfort.

When Joan Collins married Percy Gibson, she wore a lilac gown, and when Camilla and Charles got married, Camilla had two outfits, but the one for the blessing stood out. It was a pale blue and gold embroidered dress coat with a gold leaf feather headdress with Swarovski diamonds. A bold look that is often cited as her best outfit. There are plenty of alternatives to white, ivory or cream if you want to avoid the more traditional route or feel that you’ve already done that the first time. A light silver, light blue or blush are flattering and different. Veils and trains are a personal choice, depending on the level of formality. If a gown you like is strapless but wants a demure look, you can always add a bolero jacket.

When it comes to a gift list, you may already have everything you need, so you can always set up a wish fund; you might have a favourite charity you want to support, which can be done through an online site. Other traditions are totally up to you and your partner; some might feel clichéd such as a garter or bouquet toss; a first dance, however, might be a tradition that you want to include. Whatever your preference, you might want to put your stamp on proceedings, maybe writing your vows to differentiate from your first wedding. If you decide to keep an intimate circle around you for the vows, you want to marry in a different location, or an elderly or infirm person who cannot be there, technology is your friend.

You can stream the event via FaceTime, up to 32 people can join, or YouTube Live, which allows unlimited viewers. Whatever you decide, it is about the marriage itself, and a second wedding can be just as special as the first.

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Avery Healthcare

Welcome to our

#OneFamily Businesses talking about their company Values can conjure up images of executives sitting around boardroom tables grappling with blue-sky thinking, drinking lots of coffee and throwing around adjectives that all feel best describe their company and its people.

For Avery Healthcare, the process was simple and only involved a small amount of the obligatory buzz words and coffee drinking before the obvious choice was made.

Across the business, the term ‘family’ is used all the time.

In various contexts, so it is of no surprise that the concept of #OneFamily has been adopted to formally embrace everything that Avery holds dear.

Avery executives, operational, support and care home teams all agreed that ‘family’ is the word that sums up how

they feel about their work covering both their relationships with each other and their residents and families. It is something we can all identify with.

It was also clear from talking to staff, residents, relatives and the businesses community partners that Avery is recognised for having three embedded cultural values - Proud, Supportive and Caring – all words that people identify within a family unit.

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Avery Healthcare

From here, the Avery business aims sit within one statement underpinned by the three values:

“Together, we demonstrate our caring natures, support each other and are proud of what we do. We create smiles every day. We are proud of who we are. We are #OneFamily”.

Putting our values into practice

Proud

• • • •

Work in new ways to improve outcomes for residents, families, and each other Leaders in quality Embrace diversity Celebrate our success

Supportive

• Enable everyone to reach their full potential and achieve their aspirations • Enhance well-being in a fun and supportive environment • Treat everyone with consideration and respect

Caring

• • • •

Put people first Show kindness, warmth, and compassion Recognise individuality and personal choice Make life meaningful

“Our staff are our most important asset, and we want to ensure that the culture we have worked hard to develop and maintain over the years continues as we grow. This culture is all about a sense of belonging. Our goal is to build a family culture to drive Staff Well-being.

Watch how the Avery staff dance, sing and body-pop their way through the #OneFamily launch video to showcase how they feel about their jobs.” Lisa Soper, Avery Healthcare’s Deputy Chief Operating Officer

Visit the link below to see the full launch video: https://bit.ly/3o4GhR2

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Avery Healthcare

#OneFamily Caring and supportive The staff at our home Creating smiles every day So no one feels alone We’re proud of our staff Here at Rowan Court This is our #OneFamily All talented of some sort

#OneFamily Launch Day

From singers and dancers

In the lead-up to its April launch, the team held a series of staff well-being roadshows, working with the Home Managers and Well-being Coordinators to develop ideas to benefit all.

They produced icons to visually display the values, along with posters of Well-being and Activity Co-ordinators who have embraced the strategy with great enthusiasm, nomination cards to help staff celebrate each other’s achievements and a series of videos.

Comedians too Nail beauticians This is just a few The staff at our Home The best you’ll ever meet With smiles on our faces A warm welcome, we’ll greet

New staff rewards and recognition ideas were also introduced, giving staff more value from their work, including discounts with major retailers, clear career pathways and staff awards; all of which are important in helping staff feel thanked for their work whilst maintaining a sense of belonging to their team and the broader organisation.

So welcome to our Avery Home Where the only thing that matters Is laughter through our corridors And good ol’natters

The launch saw many fantastic celebrations throughout our homes, from dressing up and tea parties to staff members competing against one another in fun games such as sumo wrestling and volleyball. It was a joyous day celebrating the importance of our brilliant staff members who demonstrate all that Avery is and stands for and was the first of many monthly events planned throughout the year.

Our values and respect Makes us a team I’m proud to be a part of The #RowanCourt Team!

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Avery Healthcare

#OneFamily We want to say a big thank you for everything that you do, For all the love, care and for always being there!

We are one big family; we feel that this is true, From our domestics, chefs and housekeeping, we are so grateful through and through.

Let’s not forget our admin team, maintenance, Kristina and Jenna too, Plus, our ladies in pink who are always there for you!

One big family, that’s just what we are, Always so near and never too far.

Today we celebrate and appreciate all that has been done, To make our home, A VERY SPECIAL ONE! Kerry Sargent, Well-being and Activities Co-ordinator, Newcross Care Home

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Avery Healthcare

Chef Development Day: Cutlery-free Cuisine Avery’s Culinary and Hospitality and Dementia Support Teams were excited to hold a Chef Development Day on the 15th of June at Bidfood, one of our major food suppliers, at their Headquarters in Slough.

The day’s focus was ‘Cutlery-free Cuisine’ – a sector-leading programme developed

by Simon Lawrence, Head of Culinary and Hospitality and Jo Crossland, Head of Dementia Care. The initiative provides recipes, advice, tips and tricks on adapting everyday meals into cutlery-free options.

What is Cutlery-free Dining?

The award-winning culinary team at Avery is at the forefront of creative and innovative care home meals.

The cutlery-free initiative aims to inspire and raise awareness of the importance of healthy, nutritional meals that are just as accessible as traditional dishes for residents who find manipulating cutlery for various reasons a barrier to independently enjoying food in a dignified way.

There are many reasons why a person may have difficulty using cutlery to eat a meal or a snack.

Conditions such as Parkinson’s disease, arthritis or a stroke can all affect how an individual can manipulate cutlery. Cognitive illnesses, including dementia, can also cause a person to have difficulty processing their environment or cause problems with sequencing and coordinating actions.

Typically, residents in care homes who have difficulty using conventional cutlery have either required help to eat from others or have been served ‘finger foods’ at mealtimes, often consisting of sandwiches, sausage rolls and similar buffet-style dishes. Although acceptable and appropriate for a party or similar occasion, reliance on these types of foods for main dietary intake increases the risk of undernourishment for an individual due to the typically lower nutritional content. It also increases the stigmatisation risk by highlighting a person’s disability when one resident is served different food to others at the same table.

’This has been a fantastic day. My take-home message is the importance of ensuring respect for all our residents.’’

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Avery Healthcare

Chef Development Day The recent Chef Development Day focus provided the opportunity to equip our chefs with the underpinning principles of the Cutleryfree initiative, enabling them to use their skills and knowledge to create innovative, striking dishes using the same ingredients as main meals with excellent nutritional values.

Several colleagues travelled to join the course, and we would like to thank them for taking part during what continues to be a challenging time for the sector:

Our Talented Culinary Team

Thank yo

u!

Robbie McLean

Acacia Mews Care Home

Emilio Pascucci

Astbury Manor Care Home

Juan Lopez

Birchwood Grange Care Home

Champa Mistry

Birchwood Grange Care Home

James Dugmore

Droitwich Mews Care Home

Rafael Espinosa

Elvy Court Care Home

Gabor Cseh

Elvy Court Care Home

Zoe Bath

Hampstead Court Care Home

Said Ashur

Merlin Court Care Home

Kristiyan Dimitrov

Rivermere Care Home

Luca Gajewski

Spencer House Care Home

Eager to show their skills, our chefs produced an array of dishes, from stuffed eggs to spiced tortillas, small Yorkshire puddings stuffed with cottage pie or vegetable balti, rich potato cakes with mackerel and coriander, pulled pork and apple croquettes, polenta chips and a variety of arancini.

suggested recipes, even creating some new dishes. All who attended thoroughly enjoyed the opportunity to learn new skills and network with colleagues; one chef stating ‘’This has been a fantastic day. My take-home message is the importance of ensuring respect for all our residents.’’

They also created a selection of delicious desserts, including high-calorie brownies, choux buns, mini vanillas, cupcakes, banana cake and mini chocolate tarts.

Cutlery-free Dining: What’s Next?

Whilst guidance was provided at the start of the practical session; our chefs worked collaboratively to adapt the

Following the successful launch of a Cutlery-free recipe book’s first edition, our team is currently writing a second edition. The new edition will contain further cutlery-free inspired recipes and helpful hints and tips for our culinary teams.

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FINDING THE PLOT

By Nicola McGeorge

Oh, those long halcyon days of summer, fetes, festivals, and fairs, homemade jams and homegrown produce to be found in all those places. Summer is a time to be out in the garden, and whether you are preparing or harvesting fruit, vegetables or herbs, there is nothing better than growing and eating your crops.

Strawberries and raspberries are popular jam flavours, but gooseberries, figs, quince and blueberries make unique options; apricot and peach are two more fruits to use if you are seeking alternatives. Fruits straight out of the bush or the branch and into a jam jar are more satisfying, tastier and healthier, plus they are eco-friendly with the lack of travelling and packaging.

It never harmed Tom and Barbara in The Good Life, and it won’t harm you.

A plot, an allotment or a few vines or trees from which to grow and pick your food can be a hobby or a lifestyle. There are various ways to achieve this; in whatever space you have available, there are raised flower beds, window boxes, planters and pots, greenhouses, or it can be a full feature in your garden with trees and fruit-bearing bushes. All you need is a sunny spot, all-purpose soil, a fork and a trowel, a watering can or hose, and your seeds of choice. There are different times of year for different types of fruit to flourish. If you are already a dab hand at growing fruit, then you’ll know that July is a fine time to pick

cherries, blueberries and blackberries taste sweet and tart from June to August, and peaches, raspberries and figs are good to go from July through to September. If you haven’t planted any fruit to harvest this summer, local fruit picking is a great alternative, where you can still get that homegrown taste for your homemade jam.

Top Tips for Juicy Fruits To help them grow, all plants need water, but overwatering can be as damaging as not watering them. It is important to have good drainage for roots; mixing compost with the soil will certainly help hold the water where the plants can reach it; organic compost is best. Most fruits need six to eight hours of sunlight daily, so choose your plots carefully. Figs, blackberries, raspberries, strawberries and blueberries are the easiest to grow, especially in small spaces. Fruit trees grown on a dwarfing rootstock are ideal in pots on balconies; cherries, peaches, and apricots are selffertile, so you will only need one tree. Passion fruit is a perennial fruit which grows on a vine; again, suitable for limited spaces. With rhubarb, plums, and pears, along with red, white, and black currents, shaded spots are better. Fruit trees are best planted in winter to settle the roots in before growth in spring. Ensure the area around the roots is clear of weeds and grass, so they aren’t vying for nutrients. Don’t let mulch sit against the trunk as this can cause rotting.

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Jam Packed Damsons, a more tart and hardy subspecies of the plum tree, make a nice, rich jam, as they are ideal for cooking. They are a drupaceous fruit, so make sure the stone is removed from each one. You can also add other ingredients to your jam; rhubarb is delicious with ginger, for example. You can even mix several fruits and add nuts to make conserve rather than jam or preserve, which requires whole fruit pieces rather than mashed up fruit. Jam is simple to make; it just requires your favourite fruit, sugar; some jams need sugar with pectin if the fruit doesn’t already contain it as it acts as a thickener, juice of a lemon, heat and sterilised jam jars. The ratio of fruit and sugar is 1:1. Granulated sugar grains dissolve more slowly than caster sugar, but it produces a better result, although caster sugar can be used. Depending upon whether you are making jam or preserve, the fruit will need to be pulped for jam; pushing the pulp through a sieve will remove any seeds if you prefer seedless. After boiling for five minutes and adding the lemon juice, decant into jars.

Jams in nicely presented jars with ribbon, and material on the lid for decoration, make wonderful gifts for family and friends; the same goes for a fruit box or hamper. They can be donated as prizes at raffles or, if you feel confident, entered into competitions or sold at local fetes. Along with you and your family enjoying the (literal) fruits of your labour, the whole community can benefit from your green fingers. So, channel your inner Tom or Barbara and make your summer fruitful.

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Glenmoor House

GLENMOOR HOUSE

Glenmoor House Care Home is located in Corby, Northamptonshire. With many shops, restaurants and cafes just around the corner, the home sits in an ideal location close to the town’s shopping centre. There are several idyllic walking spots for residents to enjoy with visiting families and friends, including West Glebe Park, which you will find just behind our home.

The home is also close to Corby Cube, a municipal building in the town centre which, among many other things, houses a public library and a 450seat theatre with a programme of live productions, dance, music and stand-up comedy. The Cube is a particular point of interest for our residents and their families.

“I very much like living at Glenmoor House. The staff are amazing and have so much time for all of the residents. They are truly like a family to me. I am a private person and enjoy watching TV in my room and doing crosswords. However, I also enjoy the many daily well-being activities on offer, such as bingo and dominoes. Overall, I am very happy here and can’t fault a thing.”

– Agnes W. Glenmoor House Resident.

Opening on the 25th of May in 1997, Glenmoor House celebrated its 25th anniversary in true Avery style. The day was commemorated with a big party held at the care home for all staff, residents and their loved ones, enjoying a crisp glass of fizz and tapping their feet to the live entertainment from local singer Neil.

Glenmoor House was joined by a unique visitor, the Town Crier, Cllr Anthony Dady, who opened the event and presented a long service award to Head Housekeeper Maureen Sombach as a token of appreciation for 25 years’ service to the home- a remarkable achievement!

Maureen, now 60, started at the home in October 1997, within six months of the home opening. She said of this milestone, “I love working here; it’s brilliant. Every day there’s something different. I’ve met beautiful people while working here, and I’d definitely recommend it to anyone.” Maureen is not the only Sombach family member to have had the privilege of working at the home, as all of her children have also worked at the home in numerous roles throughout the years, and three continue to do so.

Since 2019, the home has been run by the dedicated Home Manager, Angela Roughton, who comes with years of experience with a background predominantly in care for the NHS in hospitals A&E, mental health and various roles in other care homes before joining Glenmoor House.

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Glenmoor House

Speaking of the three and half years that Angela has had the privilege to work there, she quoted, “I have absolutely loved every minute of it. The support from Avery’s Group Support Centre is so refreshing.

Whenever you have a question, there is always someone there to help. One of the best things is the team spirit throughout the home, and everyone works together. We are like one family, and laughter can always be heard around the community. It is a pleasure to meet the many residents who have lived at Glenmoor House and hear their life stories over the years. My favourite achievement since being Home Manager would be helping turn the home’s CQC score from ‘Requires Improvement’ to ‘Good’.”

Glenmoor House Home Manager, Angela Roughton

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Avery Healthcare

Care Home Open Days Avery’s care homes across the UK were delighted to celebrate Care Home Open Week from 27th June to 3rd July.

Organised by Championing Social Care, the event is designed to connect care homes with their local communities. More poignant this year than ever after enduring so many Covid-19 restrictions in recent years, our homes embraced the opportunity in true Avery style, welcoming relatives, professionals, and local community supporters to celebrate with residents and staff.

The events proved an emotional come-back for some, with one relative visiting Rivermere Care Home in Sevenoaks commenting, “Thank you for the effort and welcome you put into today’s open day. Mum has been with you for nearly 18 months. She arrived traumatised, bereft, and frightened in the middle of a pandemic.

Although I knew this was the right decision, it felt as if I’d abandoned her on your doorstep at the time. It was almost three months before I could visit in person. During that time, you cared for her and communicated with me, reassuring me and making her life which was previously lonely and isolating, happier and more fulfilling. Today I felt we were part of a family. Watching mum interacting, it’s plain to see she’s happy and content and more than this, the love exudes from the staff towards her and all the residents. Such gentle kindness and affection. It’s beautiful to witness it in action. Priceless. There are no words to express how happy this makes me, and quite obviously my mum.

Thank you, thank you, thank you!”

Throughout the week,

our homes opened their doors to serve copious pots of tea and delicious home-baked cakes from award-winning chefs and provided entertainment, activities, and celebrations.

Edenbridge Manor Care Home in Kent chose to theme their open day. As a forward-thinking home, they wanted to celebrate Pride Month and support the LGBTQ+ community during the annual commemoration to mark those involved in the Stonewall Riots in 1969.

Resident Noel said, “I think this is quite wonderful.

The attitude of everyone is remarkable, thank you.”

Residents loved seeing staff dress in bright colours, and the day reflected Avery’s values of being proud, supportive and caring.

The home’s community visitors included ladies from the Women’s Institute and the Edenbridge Chamber of Commerce. The home also had visitors travel from afar to visit on the day. Sylvia, from Hampshire, loved the day and the food! As a keen player, she enjoyed spending time chatting with members of the resident Scrabble club.

Highcliffe Care Home in Sunderland welcomed a puppet show and Marley Park Fire Station to their event. Residents and guests tried out the seats in the fire engine, tried on some of the sweltering uniforms and had a splashing time trying out the hose!

Activities from our homes have been shared across our social media channels, receiving fantastic comments from visitors and followers, and we hope these are the first of many more to come!

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Avery Healthcare

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The Granfluencer Generation What is this new portmanteau word, ‘granfluencer’? Well… it is an influencer, someone with a large social media following but over 50; hence, the ‘granfluencer’ was born! Brands are now using new marketing strategies to satisfy an appetite for authentic and positive content. There is a shift toward more real content while moving away from heavily edited and staged content, and the new breed of social media savvy seniors can provide a new voice and perspective for that.

The success of the older generation on platforms such as Instagram (or should that be ‘Instagran’?) and TikTok proves that social media is no longer just a young person’s game.

Seniors are breaking stereotypes online and getting paid for doing so, monetising their social media accounts by proving that there is more to life than age. Their positive outlook, wisdom and perspective encourage their followers to live without fear of judgment and enjoy each other’s differences. Brands are tapping into this life experience that the granfluencers have to offer with sponsored posts and paid partnerships.

These seriously cool senior citizens are racking thousands, if not millions, of followers. Whereas age is just a number, the cash they earn most definitely is not; some are raking in a few thousand pounds per sponsored post. It isn’t just the younger generation forging a career creating content on social media platforms.

At one point, marketers overlooked the older generations, but as they become more tech-savvy and are making their presence known on social media and building their brand, companies are flocking to work with them. As consumers, the seniors have more disposable income, so brands are clamouring to get a piece of the ‘grey pound’. The granfluencers are getting followers from younger generations, too, due to their engagement, optimism, realness and use of amusing captions with wise life-affirming phrases. The trend has turned away from using too many filters and presenting an Instagram-perfect life, and that is where an older, fresher and more confident brand ambassador gains followers’ trust.

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Who is bringing in the pensioner pounds?

Irvin Randle, aged 59, has earned the name #MrStealYourGrandma because of his dapper style of dressing in magazine-worthy pictures on Instagram; he has been featured in magazines such as Cosmopolitan and is paid handsomely for his social media posts.

One of the most popular granfluencers is Helen Ruth Elam, aged 92, with 3.3 million followers, otherwise known by her Instagram handle Baddie Winkle. She is known for her love of brightly coloured fashion, which mirrors her carefree attitude. Her bio states she has been ‘Stealing Ur Man Since 1928’. Helen earns nearly £8000 per sponsored post; she has lucrative deals with various brands, including Amazon, Canada Dry, LG, and Svedka vodka, to name a few; she also has the beauty and fashion industry queueing up to work with her.

67-year-old Lyn Slater gives herself the Instagram username ‘Accidental Icon. She has a master’s degree and a PhD but says it is in her 60s that she is the most visible she has ever been.

It isn’t only fashion icons attracting attention online; fitness fanatic 74-year-old Joan McDonald has 1.6 million followers and a fitness app, Train with Joan.

Other popular topics with the older influencers are travelling, cooking, and gaming, with power couples gathering followers and sponsorships.

You can follow the solo adventures of the Traveling Black Widow, 65-year-old Charlotte Simpson, and 85-year-old Shirley Curry has gamer skills to rival any of Generation Z. The granfluencers are shaking up TikTok, too, a video-only platform. ‘Grandad Joe’, real name Joe Allington, went viral after making a video on how to bond with grandkids. He now has 5 million followers; he began making singing and comedy videos during the lockdown. 7% of UK grandparents are currently active on TikTok, and 35% of grandparents say that they feel closer to the younger members of their family since engaging with social media. Although some of the granfluencers don’t have grandchildren, 82-year-old Steve Austin, for instance, ‘Old Man Steve’, the name he goes by online, has requests from people asking him to be their grandpa.

The most well-known granfluencer is 100-year-old Iris Apfel, with 2.2 million followers, but her fame and influence preceded social media. Iris became famous aged 84 when she found herself the subject of an art exhibition at a New York museum. She has recently designed a flamboyant

clothing collection, collaborating with H&M where most of the styles sold out. The international style icon, who turns 101 in August, has a cheerful, no-nonsense approach to ageing and an optimistic outlook on life; her mantra is, ‘Be true to yourself, and you’ll always look wonderful’.

No wonder many people, old and young, are finding the granfluencer set an inspiration.

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Avery Healthcare

At Avery Healthcare, we are looking forward to opening a number of new care homes in 2022, delivering on an ambitious new build programme of award-winning residential and dementia care homes. This includes our new home, Middleton Lodge, in Littleover, Derby.

Residents in the local area have been working to create a bee corridor within the local community, planting bee-friendly flowers and plants along Middleton Avenue, and Avery is pleased to be sponsoring this project. The bee corridor plays a vital role in helping to pollinate crops, as well as ensuring the insects’ survival.

During the spring, residents selected and planted perennial flowers that spring bees love, including Aubretia and Pulmonaria. Local schools have also got involved, with one school growing a new garden area within their grounds. The bee corridor is marked by a series of yellow bee signs, which the local schools plan to incorporate within their new garden.

Richard, a Middleton Avenue Doing Our Bit Community Group member, explains how the bee corridor project has been a ‘fantastic way of bringing community members closer together.’

During the summer, residents enjoyed a street party to celebrate planting bee-friendly flowers in 46 of the 51 properties. The group also have further projects underway, including litter picking. So far, they have completed several neighbouring streets and a car park in Littleover village centre.

We are looking forward to getting involved with the bee corridor project, as the grounds of Middleton Lodge will be planted with bee-friendly flowers.

Creating a vibrant space for insects and wildlife to flourish, we look forward to watching the bee corridor grow and hope this will continue to encourage friendships between all community members.

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Heather Shielding at home May 2020

To save lives tomorrow, we need your help today COVID-19 has slowed us down, but we will never stop.

We need your donations now more than ever to help continue our life-saving research.

Donate now at cruk.org/donate Together we will still beat cancer

Cancer Research UK is a registered charity in England and Wales (1089464), Scotland (SC041666), the Isle of Man (1103) and Jersey (247). © Cancer Research UK 2020.

IG184 Avery Life A3 Press Ad Sep20 AW.indd 1

11/09/2020 16:20:06

Not only do we treat more hedgehogs than any other wildlife hospital, but our caring team saves lives every single day. Our aim is simple; to treat all injured British wild birds and animals, then return them to the wild. Like Rudolph, who arrived badly injured at just five days old. The road accident that killed his mother left him with three badly broken legs. Our specialist care saved this poor little deer from suffering and he is now facing a brighter future. But it is only with your support that we can help casualties like Rudolph, so please remember Tiggywinkles when making your Will.

Avery Healthcare

CELEBRATING LONG-SERVICE AT CLAYTON MANOR CARE HOME

At Avery, we reward our staff members who demonstrate commitment to our organisation and great passion and dedication to their work.

Three of our Clayton Manor in Congleton employees have recently received long-service awards, each celebrating 27 years of loyal service.

Jackie Blackhurst Jackie started working at Clayton Manor in 1995 as a Registered General Nurse with her husband, David, working as a Kitchen Assistant at the home also. Together, they have two daughters, one son, three grandchildren and another grandchild on the way. Jackie enjoys holidays, taking the time to visit new places with family and friends.

Lynn Oakes Lynn started working at Clayton Manor in 1995 and is also a Registered General Nurse. Lynn has a daughter and a son, as well as two grandchildren.

Lynne is passionate about horses and enjoys looking after them in her spare time.

Julie Kelly Care Assistant Julie began working at Clayton Manor in 1995. Julie has two children and two grandchildren and is green-fingered, enjoying spending time in her allotment where she grows her own vegetables.

Long and faithful service is the watchword for Clayton Manor. As one of our longest-running nursing homes, it has provided outstanding care for the past twenty years. All staff have not only a wealth of knowledge and experience under their belt, but their compassion and dedication are second to none.

Avery’s Deputy Chief Operating Officer, Lisa Soper, said of the accomplishments, “Our staff are our most important asset, and our culture is about a sense of belonging. The Clayton Manor family fully embrace and demonstrate our values of being proud, supportive, and caring, as evidenced by these achievements. I want to thank Jackie, Lynn and Julie for their continued loyalty.”

Congratulations to Jackie, Lynne, and Julie for their incredible contributions and for being valued team members.

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Market-leading pay rates Supportive induction programme Career development with apprenticeship opportunities

A V E R Y

H E A L T H C A R E

Join Our Team Our ambition is simple. To provide the very best care and a fulfilling life to all our residents within a warm and friendly community - the most important part of this aspiration is you!

Workplace pension Discounts for retailers, restaurants, and days out Paid holiday

Staff well-being programme Refer a friend & refer a resident benefits

Avery Healthcare Group 3 Cygnet Drive | Swan Valley Northampton | NN4 9BS

We are seeking high-quality people to join our enthusiastic and dedicated team. Whether you join as an experienced professional or this will be your first job within the care sector, we are committed to your continual learning and development, regardless of role.

• Care, Senior Care & Well-being • Office Support & Management • • Catering, Housekeeping & Maintenance •

Register your interest today

averyhealthcare.co.uk/careers

Wild Swimming

By Nicola McGeorge

In the last few years, wild swimming, sometimes called cold water therapy, has increased in popularity. There are clubs dedicated to it, and we have also seen a programme about it in the shape of Freeze the Fear with wellness guru Wim Hof. It has far-reaching benefits, it’s good for the mind, body and soul, and it has also become a social pastime too. Although Wim Hof’s methods are quite extreme, there is a tamer, more localised version you can do; one which doesn’t require you to swim under inches thick ice. The trick is to do it safely and adhere to medical guidelines. People who practise cold water swimming become addicted to the endorphins that the shock of the water temperature release.

If you are medically fit, a good swimmer and know the safety precautions, then this might be for you. If you are new to this, summer is a good time to ease yourself into it. One of the bonuses about this pastime is that it isn’t seasonal and

can be done almost anywhere at any time. Rivers, lakes, lochs, the sea, any body of water as long as it is safe. Some people choose to have a swimming pond installed in their garden, complete with a jetty and wild plants and flowers surrounding it.

It is easier to maintain than a swimming pool but with the convenience of one and the experience of swimming in a natural habitat. The trend has been booming since the pandemic; with little to do and our primal urge to reconnect with and rediscover nature, it is pretty addictive. The trend has not diminished. There is even a wild swimming map of the U.K. online, guiding you to your prime local spots, and groups have sprung up all over the country. Joining or creating a group is not only a social endeavour; it is safer too. There are plenty of groups across the U.K. The Outdoor Swimming Society has an extensive list on its website. A lot of them have amusing monikers to make you smile; there are Blue Balls Cold Water Swimming which is for gentlemen only and based in Cornwall, Brighton has the Salty There are many health Seabirds, the ladies-only Bexhill benefits to cold water SeaGals in East Sussex, Midlandsbased Swim and Tonic, and the or wild swimming, it Cumbrian Bluetits which is a mixedimproves circulation, gender group. There are many more (...) it boosts the immune to be found online, and most offer system, (...) it relaxes cake and a swim. There are plenty of

you and reduces stress.

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Top Tips Wear the correct clothing – a neoprene wetsuit or a sports swimsuit is ideal, especially as the seasons change; sports swims uits have sleeves that come up to your neck and are thicker. You could also invest in wetsuit socks and gloves.

Goggles (you can get prescr iption ones) and a brightly coloured silicone sw im hat are good.

The swim cap helps you to be visible. A tow float is an extra protection in case of any cramp.

beautiful locations too, where you can appreciate the scenery as you take a dip.

The connection to nature releases lots of feel-good hormones. There are many health benefits to cold water or wild swimming; it improves circulation by forcing your blood to the surface of your skin, your body’s way of warming up. It also burns more calories than swimming in warm water, as your heart pumps faster, another way for your body to keep warm.

Long term, it boosts the immune system. As your body adapts to the cold temperature, it produces more white blood cells, making your body adept at initiating its defences. It also enhances the libido with the cold water helping the body produce more testosterone and oestrogen. It is good for mental health, too; it relaxes you and reduces stress. It is not recommended for water temperatures lower than 12 degrees Celsius, especially if you have asthma or a heart condition. It is an invigorating way to start the day, giving you an energy boost.

Don’t push yourself – ease your way into it by beginning with short sessions in the water, and keeping close to the shore; you can lengthen the time you spend in the wa ter as you become more experienced. It is also a good idea to splash your face and head wit h the water before completely immersing yourse lf.

Cold showers – it is essential to acclimatise to the cold water; otherwise, you could be at risk of shock and hyperthermia.

Warm-up – it is advisable to jog on the spot or do some other physical prepar ation beforehand; it improves flexibility and inc reases heart rate and body heat.

Aftercare – you need warm clothes, a poncho towel robe (to change under), and a hot drink once you step out of the water. Change as quickly as you can and try to keep your body moving.

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Avery Healthcare

Avery Park

INDEPENDENT Living Apartments

Avery Park Care Home is located in Kettering, Northamptonshire. It offers the best of luxury retirement living in beautiful and spacious surroundings, amongst which is a range of stylish independent living apartments.

Residents can live safe and well in a warm and friendly retirement community with housekeeping, property upkeep, and utility bills all included. Each apartment has a beautiful, fully fitted kitchen, integrated appliances and bathroom, making them the ideal choice for single-occupancy or couples.

All rooms are spacious, well-lit and airy, with high ceilings, which allow for plenty of natural light throughout the day and an open feel throughout the entire Avery Park complex.

Wicksteed Park

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Avery Healthcare

With Avery Park Independent Living Apartments on the same site as Avery Park Care Home, residents can relax and enjoy all the features you would expect of a luxurious independent living community, including an emergency 24-hour call system for peace of mind. You are also welcome to join fellow residents in activities and outings and use the range of on-site facilities, including a private dining room.

We have a beautifully modern salon, therapy suite, and gym when you fancy a spot of selfcare and relaxation. Our cinema room is the perfect choice for film lovers too.

Life in the Garden Outside, you will find a beautifully vibrant garden where you can relax and enjoy the outdoors. Our expansive outdoor space is the ideal location for an afternoon escape, spending time tending the plants or growing fresh produce.

The Local Area What better place to enjoy independent retirement living in comfort than in the heart of the country, with many beautiful surroundings? Areas of interest include Wicksteed Park and Boughton House, within a few miles of Avery Park. Our apartments are also a short distance from Pitsford Reservoir and the beautiful Althorp House.

Find Out More Come along and see our beautiful apartments for yourself. Take a guided tour and learn more about our independent living facilities.

LAST TWO REMAINING From just £475 per week Call 01536 629954, or visit averyhealthcare.co.uk 79

ROCK STARS

Probably the most famous prison on the planet, the Alcatraz Federal Penitentiary was operational for less than 30 years, it welcomed such notorious inmates as Al Capone, Machine Gun Kelly, Mickey Cohen and “Bumpy” Johnson.

Occupying the site of a former fort on Alcatraz Island off San Francisco bay, the main building was erected between 1910 and 1912 to serve as a military prison, becoming the renowned federal facility and first maximum-security prison in August 1934.

Known simply as Alcatraz or “The Rock”, the prison was initially intended as a sort of last-stop shop for the worst of the worst criminals, those untamed by other facilities and believed in most cases to be beyond rehabilitation. It swiftly garnered a reputation as the toughest, most feared prison in America, with former occupants recounting systematic brutality, inhumane conditions, and frequent violence between inmates. Described by one writer as “the great garbage can of San Francisco Bay, into which every federal prison dumped its most rotten apples”, it’s no wonder several inmates attempted to escape “Hellcatraz”, a feat thought nigh on impossible due not just to the rigorous security measures in place, but the location of the imposing building itself.

Sitting 1.25 miles from the San Francisco coast, the shark-infested waters boasted frigid temperatures and dangerously strong currents likely to deter anyone brave or desperate enough to have made it past the razor wire fences and gun-toting guards.

In its 29 years of operation, Alcatraz recorded 14 escape attempts by 36 prisoners, with two particularly persistent souls trying twice. The official score sheet records 23 would-be escapees recaptured, six shot whilst fleeing, two found drowned, and five “missing and presumed drowned”.

The prison records NO successful escapes.

Nevertheless, June marked 60 years since three of those “presumed drowned” disappeared and, according to relatives who’ve decided at last to speak out, alongside an initially buried letter revealed to have been sent to the FBI, Frank Morris and brothers John and Clarence Anglin did succeed in evading guards, sharks and treacherous currents, starting life afresh in Brazil.

The prisoners, serial offenders incarcerated for the not-particularly family-friendly crime of attempted bank robbery, nevertheless demonstrated the type of craft skills and ingenuity during their bid to freedom deserving of Blue Peter badges. Using tools such as a metal spoon adapted with dimesilver soldering and an electric drill improvised from a pinched hoover motor, the convicts gradually chiselled their way through the salt-damaged walls of their cells, concealing the noise of their efforts with the sound of Morris’s accordion played during music hour. They constructed false walls from painted cardboard to mask their escape route, accessing an unguarded utility corridor via the widened air vents in their cells. Once through, they climbed to the unoccupied top level of the cell block and initiated 80

a secret workshop, stitching together over 50 stolen raincoats and other donated items to create not just inflatable life preservers but a 14ft rubber raft with seams stitched by hand and sealed with heat pipes.

While they laboured outside their cells, bundled towels and papier-mâché dummies with real hair stolen from the barbershop gave guards the impression they were fast asleep. On the night of the escape, a stolen carborundum abrasive cord from the prison workshop saw them removing the rivets of a steel grill, allowing them access through another vent to the roof. Hauling their handmade wares, they descended 15 metres to the ground.

They then scaled two 12ft barbed wire fences, settling on a surveillance blind spot near the northeast shoreline. They proceeded to inflate their makeshift vessel using a stolen concertina modified to act as a bellows before launching toward their intended destination, Angel Island, two miles north.

Allen West, the gang’s fourth member, provided this detail to authorities, whose own escape attempt was thwarted.

The rest, as they say, is… mystery.

Despite an extensive 10-day air, sea and land search, Morris and co. were not found, dead or alive, though instruments of their escape and some personal artefacts were recovered from the rough waters. The FBI case remained active until 1979, eventually concluding the trio must have drowned, but in the years since, family members tell of clandestine contact with their kin, said to have fled to South America. In 2015 a grainy photo allegedly taken of the Anglins in Brazil in 1975 emerged, and five years later, facial recognition analysis using AI confirmed its subjects as the industrious Alcatraz escapees.

Though it wasn’t made public until 2018, in 2013, the FBI received a letter purporting to be from a cancerstricken John Anglin, reaching out for medical treatment in exchange for his surrender. DNA and handwriting analysis proved inconclusive, and his surviving family questioned why this potential evidence was buried. According to the letter, Anglin’s brother and their accomplice Morris had both died in the preceding decade.

Though their successful escape was always refuted by prison officials and law enforcement in what many believe to be a face-saving cover-up, details of their efforts, alongside reports of the prohibitively high costs of maintaining the crumbling island fortress (more than three times the cost-per-inmate of comparable American prisons) saw Alcatraz shuttered in March 1963.

Today it lives again as a phenomenally popular public museum and tourist attraction, whilst the plight of Morris’s crew was immortalised in the 1979 film “Escape from Alcatraz” starring none other than Clint Eastwood.

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S E E I T. T R Y I T. LIVE IT Live safe and well in a luxury studio, 1-bed or 2-bed apartment at the Hawthorns, a warm and friendly all-inclusive rental retirement community for the over 70s.

• Includes quality dining three times daily, housekeeping, property upkeep, and utility bills • Full calendar of events, exercise classes, day trips and activities • Cinema, library, hair salon, therapy room and short mat indoor bowling • Staff on hand 24/7

Call today to request a free information pack 0800 0125260 | hawthornsretirement.co.uk

Braintree, Essex | Clevedon, Somerset | Eastbourne, Sussex | Northampton, Northamptonshire

The Hawthorns

YOU ARE INVITED

The highly social aspects of the four Hawthorns locations, Braintree, Clevedon, Eastbourne and Northampton, make them a retirement community like no other. Each community provides a variety of daily well-being activities where there is always something for everyone to join in with and weekly trips out in their private minibuses, making valuable companionships become almost impossible to avoid.

With most government covid restrictions being lifted, the Hawthorns are delighted to bring more exciting activities and classes back for residents to get involved in. Each service also provides plenty of open days, allowing other like-minded retirees to discover the unique Hawthorns retirement living environment by taking a private guided tour of the facilities.

The return of the monthly events that bring

live entertainment to the communities’ doorsteps has also received a very warm reception from their residents and members of their local communities who are invited to join them.

Across the four Hawthorns, there have been some truly unmissable events, including Braintree’s ‘Saturday Night at the Hawthorns’, which guarantees the most showstopping acts in town. During June’s event, the audience was blown away by the breathtaking vocals of award-wining Italian Tenor Yuri Sabatini, whilst enjoying a delicious restaurantquality 3-course meal prepared by the talented culinary team. Speaking of Yuri’s performance, Customer Service Manager Michaela Saunders said, “Yuri wowed the crowd with his exceptional voice making this an evening not to forget! He truly deserved the standing ovation at the end, and we look forward to inviting him back in the near future.”

Recently, Clevedon hosted a spectacular falconry display which brought fascinating birds of prey to their retirement community. Guest host, John

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The Hawthorns

Dowling from John Dowling Falconry Ltd, visited Clevedon with his feathered friends to show off to residents and visitors.

The crowd was immersed in the experience as they witnessed falcons with a wingspan up to 47 inches, hawks, buzzards and owls soaring across the Hawthorns gardens. A daughter of a resident who was in attendance exclaimed, “I am amazed by the

range of diverse and exciting entertainment that the Hawthorns arrange for their lucky residents.

So much fun and enjoyment!” She added, “I am so glad we found this perfect place for our muchloved mother to reside. I am very jealous of her!”

Don’t miss out on the next event at the Hawthorns. Search for your local Hawthorns on Facebook to find out more.

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The Hawthorns

SUSSEX

by the Sea One of the sunniest places in the UK, the seaside town of Eastbourne in East Sussex boasts award-winning beaches and many exciting local attractions.

It is the perfect backdrop for the Hawthorns retirement community, a unique style of all-inclusive retirement living, with a choice of elegant studio, 1-bed and 2-bed apartments, plus bungalows and maisonettes in the grounds.

The Hawthorns provide a free daily programme of activities and events to keep your mind and body active and to support you to stay healthy with

dedicated Well-being Co-ordinators arranging various stimulating and interesting social events alongside interest clubs such as gardening, knitting, and cultural and sporting pursuits.

Trips out include venues such as the Towner Art Gallery, which includes modern British works, and the nearby Redoubt Fortress, built during the Napoleonic Wars and has a military museum. A short drive southwest along the coast is also the South Downs National Park and the tall chalky cliffs of Beachy Head with its 1902 lighthouse. Of a historical note, Eastbourne was the most bombed seaside town in England during WWII. Bombers would drop any bombs left over on Eastbourne before returning to Germany using Beachy Head as their landmark with almost 4,000 bombs falling on the town during the period. Trips to Royal Tunbridge Wells, Brighton, and the 15th Century Herstmonceux Castle are also often on the visiting schedule.

With a low-commitment rental package, one simple monthly rental fee covers all living costs; weekly housekeeping, bed linen and towels, laundry, maintenance, all utilities, council tax, three restaurant

Beachy Head 86

Games Room

Dining Room

Coffee Lounge

meals and refreshments throughout the day, plus a minibus and car service to take you on outings or to local appointments.

Night concierge and emergency call systems in each apartment offer peace of mind and a worry-free lifestyle.

Cinema Room

Gardens

Guest Suite

Hair Salon

Library Led by General Manager, Anne-Marie Maynard the Hawthorns Eastbourne team provide a welcoming and hospitable environment to a variety of people from different vocations and locations. So much so, that they have been accredited with the prestigious Hospitality Assured Award, thanks to their remarkable levels of customer service.

Snooker Room

For more information, visit hawthornsretirement.co.uk or call 01323 644111 for a free information pack.

Treatment Room 87

FLEXIBLE SOLUTIONS TO S U I T YO U R R E T I R E M E N T Hawthorns’ retirement communities for the over 70s offer certainty, safety, easy planning, and flexibility.

Now has never been a better time to consider renting. Instead of tying up money in a property purchase, residents decide to adopt the Hawthorns’ model that provides a unique, open, and genuinely all-inclusive package with no hidden extras. Working with leading house-purchase and moving support partners they can help you unlock your dream retirement living lifestyle and apartment. Hawthorns’ retirement communities provide a unique, open, and genuinely all-inclusive package with no hidden extras.

No stamp duty, service costs, maintenance charges or exit fees • No long-term commitment – just 30 days’ notice Maintain financial flexibility over your capital and assets • Avoid the restrictions of a property purchase

HOUSE PURCHASE SOLUTIONS We can signpost you to reputable house-buyers who can provide a flexible home buying solution that guarantees a quick sale with no chain, no inconvenience of viewings, no estate agents fees and a smooth move at your own pace.

EASY MOVE Our specialist moving partners provide bespoke support to relieve the emotional and physical demands of moving. They provide sensitive, practical ‘hands on’ support for your move including change of address and utility notifications, sale of furniture, arrangement of removal companies, and moving day support.

SEE IF IT’S FOR YOU T R I A L S TAY Experience an apartment, restaurant-style dining, and Hawthorns’ lifestyle for yourself. Book a trial stay and make new friends*.

*Terms and Conditions Apply.

Call today to request a free information pack 0800 0125260 | hawthornsretirement.co.uk

COMPARISON MADE EASY See for yourself how our worry-free all-inclusive monthly rental compares to your current potential outgoings.

YOUR MONTHLY COSTS

THE HAWTHORNS

Rent or mortgage

£

Rent

✓ INCLUDED

Water, gas, and electricity

£

Water, gas, and electricity

✓ INCLUDED

Building insurance & Council Tax

£

Building insurance & Council Tax

✓ INCLUDED

Maintenance (roofing, gardening, plumbing & other repairs)

£

All maintenance and repairs

✓ INCLUDED

Breakfast, lunch & supper

£

Breakfast, lunch and supper

✓ INCLUDED

Laundry

£

In-apartment or communal area laundry

✓ INCLUDED

Daily refreshments (tea, coffee, juices, biscuits, fruit, etc)

£

Daily refreshments (tea, coffee, juices, biscuits, fruit, etc)

✓ INCLUDED

Weekly housekeeping

£

Weekly housekeeping including fresh bed linen and towels

✓ INCLUDED

Transportation (your car, insurance, repairs, petrol & oil)

£

Scheduled local transportation with our own private bus

✓ INCLUDED

House-owners association (fees, club, dues, etc)

£

All activities, trips & events organised by our event coordinator

✓ INCLUDED

Security/night guard

£

Staff on hand 24/7

✓ INCLUDED

24 hour emergency aid

£

Emergency call system

✓ INCLUDED

Cable TV service

£

Freeview TV and in-house cinema

✓ INCLUDED

TV licence

£

TV licence

X NOT INCLUDED

Telephone landline and mobile phone

X NOT INCLUDED

Telephone landline and mobile phone £ WiFi

£

WiFi (communal areas)

Contents insurance

£

Contents insurance

Total

£

Total for your apartment

✓ INCLUDED X NOT INCLUDED Contact your preferred service for apartment availability and pricing

The Hawthorns

Retain Prestigious Accreditation Following recent assessments, all four of the Hawthorns retirement living communities are delighted to share that they have retained their Hospitality Assured accreditations, reflecting the achievements and creativity of our teams during what has been a demanding 24 months.

Hawthorns Clevedon

Hawthorns Braintree

Describing the effort and devotion shown by the team as being ‘’beyond belief’’, the report recognised the focus on living life well at the Hawthorns Clevedon.

Strong partnerships have been developed within the local community, for example, with the Clevedon Pier and the Curzon Cinema. The report also stated there is a ‘’wide range of visiting artists and clubs, providing residents with plenty of choices and supporting a holistic focus on well-being.’’

The report stated it was a pleasure to visit the site and observe the ‘’passion and attention to detail that makes everyday life as comfortable, stimulating, and enjoyable as possible for every resident.’’ The wellbeing team were praised for their ‘’exceptionally wide, thoughtful and fun range of activities.’’

General Managers Alison and Steven Bryant stated: ‘’We are extremely proud of all our staff who have made this achievement possible.

Our ethos of ‘We Work in Your Home’ has been instilled into our culture here at the Hawthorns Clevedon, and the team is dedicated to ensuring our residents remain happy.’’

General Managers Paul and Sandra Tripney stated: ‘’The team are thrilled to have retained our accreditation with Hospitality Assured. The standard and self-assessment provide the perfect framework for achieving excellence in customer service and align with our aims of putting residents first and continually improving our services. The team have collectively worked incredibly hard to overcome the many unforeseen challenges presented by the pandemic. We are immensely proud and look forward to working together to provide the very best for our residents.’’

Hawthorns Eastbourne coming to work, and residents enjoy life at Eastbourne.’’

In addition, the Well-being Co-ordinator ‘’brings a great deal of enthusiasm, introducing a variety of activities and events’’, and the Culinary Team offer ‘’a wide choice of freshly prepared food served by a friendly team of colleagues.’’

‘Residents First’ remains at the heart of the ethos at the Hawthorns Eastbourne, as ‘’team members enjoy

General Manager, Anne-Marie Maynard, stated: ‘’I am incredibly proud of the team, who all made this achievement possible. We are committed to ensuring we continue to meet the needs of the residents, who remain at the heart of all we do.’’

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The Hawthorns

Hawthorns Northampton

The report stated it was a pleasure to visit Northampton and recognised the success of the team building and supporting relationships with the local community.

Current partnerships include intergenerational links with local schools, bowling clubs and the Northampton Town Football Club. Residents felt the team have ‘’worked hard to establish strong partnerships with residents, their families, and friends, building strong mutual trust.’’.

General Manager, Sarah-Lou Haskins, stated: ‘’Working alongside Hospitality Assured is a pleasure.

It is a great achievement to share along with the rest of our Hawthorns family.’’

Success for the Hawthorns

at Hospitality Assured Awards Ceremony

The Hawthorns celebrated further success at the Institute of Hospitality Awards 2022, held at the Hilton London Bankside on 4th July. The awards aim to find the very ‘best’ from within the global hospitality industry.

During the event, IoH CEO Robert Richardson FIH said, “It was fantastic to see so many members and wider hospitality family gather together to celebrate the considerable achievements of our industry and the people within it. We wanted to showcase and celebrate the best the global hospitality industry has to offer, across all segments, and we did just that. We were overwhelmed by the fantastic calibre of all the award nominations this year and it was fantastic to recognise the highly skilled talent we have. The winners truly deserve our adoration.”

Against worthy competition in all categories, the Hawthorns scooped the Hospitality Assured Award for Service Resilience During Covid-19. During a challenging 24 months, our teams have remained devoted to ensuring residents remain happy, with passion and attention to detail, making everyday life as comfortable, stimulating and enjoyable as possible.

Lynne Carter, Operations Manager at the Hawthorns, stated: ‘’It was a brilliant night, and all General Managers of the Hawthorns have worked tirelessly throughout the pandemic – this award is very well deserved.’’

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Abbey Court

Acacia Lodge

Acacia Mews

1 Heath Way, Heath Hayes, Cannock, WS11 7AD T. 01543 277358

90A Broadway, New Moston, Manchester, M40 3WQ T. 0161 688 1890

St Albans Road East, Hatfield, Hertfordshire, AL10 0FJ T. 01707 278160

Acer Court

Acer House

Acorn Lodge

172 Nottingham Road, Nuthall, Nottinghamshire, NG8 6AX T. 0115 977 7370

141B Milton Road, Weston-super-Mare, BS22 8AA T. 01934 637350

132 Coventry Road, Nuneaton, CV10 7AD T. 02476 642680

Adelaide

Aire View

Albion Court

35 West Street, Bexleyheath, Kent, DA7 4BE T. 020 83043303

29 Broad Lane, Kirkstall, Leeds, LS5 3ED T. 0113 388 5440

Clinton Street, Winson Green, Birmingham, B18 4BJ T. 0121 554 7261

Alder House

Alma Court

Amarna House

172A Nottingham Road, Nuthall, Nottingham, NG8 6AX T. 0115 975 8110

2 Heath Way, Heath Hayes, Cannock, WS11 7AD T. 01543 273860

Rosetta Way, Off Boroughbridge Road, York, Yorkshire, YO26 5RN T. 01904 798509

Aran Court

Ashurst Mews

Astbury Manor

Braymoor Road, Tile Cross, Birmingham, B33 0LT T. 0121 770 4322

Northampton Lane North, Moulton, Northamptonshire, NN3 7RQ T. 01604 493233

Crowthorne Road North, Bracknell, RG12 7AU T. 01344 359100

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Avonmere

Avalon Court

Avery Park

1 Glendale Way, Tile Hill, Coventry, CV4 9YQ T. 02476 470246

231 Rockingham Road, Kettering, NN16 9JB T. 01536 851745

339 Badminton Road Downend, Bristol, BS36 1AJ T. 0117 9579210

Avon Valley

Birchmere House

Birchmere Mews

Tenniscourt Road, Kingswood, Bristol, BS15 4JW T. 0117 428 8800

1270 Warwick Road Knowle, Solihull, B93 9LQ T. 01564 732400

1270A Warwick Road, Knowle, Solihull, B93 9LQ T. 01564 732660

Birchwood Grange

Bourn View

Bridge Manor

177 Preston Hill, Kenton, Harrow, London, HA3 9UY T. 020 83851115

47 Bristol Road South, Bournville, Birmingham, B31 2FR T. 0121 516 3500

Mary Bond Court, Wombourne, Wolverhampton, South Staffordshire, WV5 8DA T. 019 029 44001

Clare Court

Clayton Manor

Cliftonville

28 Clinton Street, Winson Green, Birmingham, B18 4BJ T. 0121 554 9101

Rood Hill, Congleton, Cheshire, CW12 1YZ T. 01260 299622

Cliftonville Road, Northampton, NN1 5BE T. 01604 238850

Crispin Court

Darwin Court

Derby Heights

385A Stone Road, Stafford, ST16 1LD T. 01785 785900

Wissage Road, Lichfield, WS13 6SP T. 01543 250824

Rykneld Road, Littleover, Derby, DE23 4BU T. 01332 540060

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Dukes Court

Elvy Court

Mulberry Tree Hill, Droitwich Spa, Worcestershire, WR9 8QS T. 01905 958716

159 Northampton Road, Wellingborough, NN8 3PN T. 01933 445690

200 London Road, Sittingbourne, Kent, ME10 1QA T. 01795 437449

Edenbridge Manor

Glenmoor House

Greensand House

25 Rockingham Road, Corby, Northamptonshire, NN17 1AD T. 01536 205255

West Avenue, Salfords, Surrey, RH1 5BA T. 01737 933011

Grove Park

Hampstead Court

Hanford Court

100 Grove Lane, Headingley, Leeds, Yorkshire, LS6 2BG T. 01132 789612

48 Boundary Road, London, NW8 0HJ T. 020 3822 0040

Bankhouse Road, Hanford, Stoke-on-Trent, ST4 8EN T. 01782 645140

Hawthorns Aldridge

Hempstalls Hall

Highcliffe

Erdington Road, Aldridge, West Midlands, WS9 8UH T. 01922 452087

Hempstalls Lane, Newcastle-under-Lyme, ST5 9NR T. 01782 349320

Whitchurch Road, Witherwack, Sunderland, Tyne & Wear, SR5 5SX T. 0191 516 0606

Droitwich Mews

Mont St Aignan Way, Edenbridge, Kent, TN8 5EG T. 01732 927469

Hinckley House Tudor Road, Hinckley, Leicestershire, LE10 0EH T. 01455 639710

Horse Fair

Knowle Gate

Lady Jane Court

Horse Fair, Rugeley, Staffordshire, WS15 2EJ T. 01889 571980

1331 Warwick Road, Knowle, B93 9LW T. 01564 332233

1 Monsell Drive, Leicester, LE2 8PP T. 0116 495 0010

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Loxley Park Assisted Living

Merlin Court

10 Bruntile Close, Reading Road, Farnborough, Hampshire, GU14 6P T. 01252 517569

Loxley Road, Sheffield, S6 4TF T. 0114 2321583

The Common, Marlborough, Wiltshire, SN8 1JR T. 01672 512454

Milton Court

Lavender Lodge

Miramar

Newcross

Tunbridge Grove, Kents Hill, Milton Keynes, MK7 6JD T. 01908 699555

165 Reculver Road, Beltinge, Herne Bay, Kent, CT6 6PX T. 01227 374488A

378 Prestwood Road, Wolverhampton, WV11 1RH T. 01902 866890

Pemberley

Poets Mews

Priory Court

Grove Road, Basingstoke, Hampshire, RG21 3HL T. 01256 632000

2 Cherry Avenue, Clevedon, Somerset, BS21 6DY T. 01275 404840

Priory Road, Stamford, South Lincolnshire, PE9 2EU T. 01780 766130

Rivermere

Rowan Court

Scholars Mews

Seagrave House

64-70 Westerham Road, Chipstead, Sevenoaks, Kent, TN13 2PZ T. 01732 748400

Silverdale Road, Newcastle-under-Lyme, Staffordshire, ST5 2TA T. 01782 622144

23-34 Scholars Lane, Stratford-upon-Avon, CV37 6HE T. 01789 297589

Occupation Road, Corby, Northamptonshire, NN17 1EH T. 01536 270400

Silvermere

South Lodge

Spencer House

St Giles

Redhill Road, Cobham, Surrey, KT11 1EF T. 01932 576650

307 London Road Leicester, LE2 3ND T. 0116 2748000

Cliftonville Road, Northampton, NN1 5BU T. 01604 619960

122 Tile Cross Road, Birmingham, B33 0LT T. 0121 770 8531

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Hawthorns Braintree Meadow Park, Tortoiseshell Way, Braintree, Essex, CM7 1TD T. 01376 335500

Hawthorns Clevedon 18-21 Elton Road, Clevedon, North Somerset, BS21 7EH T. 01275 790060

Hawthorns Eastbourne 4 Carew Road, Eastbourne, East Sussex, BN21 2BF T. 01323 644111

Hawthorns Northampton Weedon Road, Upton, Northampton NN5 4WR T. 01604 684920

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