ZomatoBusinessandRevenueModelExplained
Chancesare,youhaveusedZomatoatleastonce.Butdoyouknowhow thispopularrestaurantdiscoveryandfooddeliveryplatformworks behindthescenes?ThisblogpostwilldeeplydiveintotheZomato BusinessModel,revenuestreams,andoperationsFromitshumble beginningsasanonlinemenucardtoitscurrentstatusasoneofIndia’s mostsuccessfulstartupswithglobalreach,we’llexploreeverythingthat makesZomatotick!Sositback,relax,andgetreadytolearnallabout HowZomatoBusinessWorks!Itcurrentlyoperatesin24countries.The companyprovidesmenus,userreviews,andrestaurantcontact information.
In2010,ZomatolauncheditsfirstinternationalsiteintheUnitedArab Emirates.AsofSeptember2015,ithasexpandedtomorethan500cities across24countriesandservesover60millionusersmonthlyThe companyraised$60millioninSeriesDfundingledbyInfoEdge(India)in November2013.
InMay2014,ZomatoacquiredUrbanspoonfor$52million.InJanuary 2015,ZomatoannouncedthatithadacquiredTurkey’sleading restaurantsearchserviceMekanist.InApril2015,ZomatoacquiredUSbasedNexTable,allowingcustomerstomakerestaurantreservations throughtheapp.
AStep-by-StepGuide:HowZomatoWorksforRestaurants andCustomers
1SearchforRestaurants:Zomato’shomepageallowsuserstosearch forrestaurantsintheirareabyenteringtheirlocation,cuisine preferences,orrestaurantnames.Userscanalsobrowsethrough popularrestaurantsintheirarea,top-ratedrestaurants,orrestaurants offeringdiscountsordeals.
2ViewRestaurantDetails:Zomatoprovidesuserswithdetailed informationabouttherestaurantoncearestaurantisselected.Users canviewtherestaurant’smenu,pricing,photos,location,anduser reviews.Theplatformalsoprovidesinformationabouttherestaurant’s operatinghours,contactdetails,anddeliveryoptions
3PlaceanOrder:Ifauserwishestoorderfoodfromtherestaurant, theycandosodirectlythroughZomato.Theplatformallowsusersto selectitemsfromtherestaurant’smenuandaddthemtotheircart. Userscancustomizetheirordersbyspecifyingadditionalrequirements, suchasdietarypreferencesorallergyconcerns.
4Payment:Afterplacingtheorder,userscanproceedtopayment. Zomatosupportsvariouspaymentmethods,includingcreditanddebit cards,netbanking,anddigitalwallets.Userscanalsooptforcashon deliveryinsomecases.
5Delivery:Oncethepaymentisconfirmed,therestaurantpreparesthe orderandsendsittotheuser’saddress.Zomato’sdeliverypartnersthen pickuptheorderfromtherestaurantanddeliverittotheuser.Users cantracktheirorderstatusinreal-timethroughZomato’sappor website
6Review:Userscanprovidefeedbackabouttheirexperiencewith OnlineFoodDeliveryAppsinIndia.Zomatoencouragesuserstoratethe restaurantandleavedetailedreviewstohelpotherusersmake informeddecisions.Readmore.