The DGCEC and Catalonia's Cultural Sectors

2014

The DGCEC and Catalonia’s Cultural Sectors Ministry of Culture Directorate General for Creation and Cultural Companies Catalan Institute for the Cultural Companies

Ministry of Culture - Directorate General for Creation and Cultural Companies

Cover images Els Feréstecs. © Ros Ribas L’esperança de vida d’una llebre. © Ferran Mateo Palau de la Música Catalana. © Antoni Bofill 10.000 km. © Óscar Sánchez Orengo / © Eladio Agudo Primavera Sound. © Dani Cantó

The contents of this publication are subject to a Creative Commons Attribution Noncommercial 3.0 licence. The copying, distribution and public communication for noncommercial purposes is permitted, provided the source is cited. The full licence can be viewed at: http://creativecommons.org/licenses/by-nc/4.0/legalcode Catalan Institute for the Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona Telèfon: 933 162 770 icec.cultura@gencat.cat www.gencat.cat/cultura/icec July 2014 Legal Deposit B.10948-2014 2

Contents • Introduction 4 • Creation Area 9 • Public Facilities and Networks Area 13 Public facilities 14 Filmoteca de Catalunya 16 Networks 18 • Business Area

23 Business Development Area 24 Audiovisual 26 Performing Arts 30 Music 32 Books 34 Digital 36 Visual Arts 38 Architecture 40 • Markets Area

43 • Audiences Area 49 • + Info 57 • Macroeconomic data 58 • Piracy 60 • European fiscal information 61 • Offices and addresses 63

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Ministry of Culture - Directorate General for Creation and Cultural Companies

Catalonia is one of the leading clusters in the field of cultural and creative industries in Europe. The future of this sector is, therefore, closely linked to the future of our country and to the opportunities open to us.

The success of our cultural and creative companies will be a determining factor in enabling our voices to continue to be heard around the world. In this way, we will facilitate the country’s move towards a model of intelligent, sustainable and integrative growth, while demonstrating that these activities drive progress and development.

They are similarly one of our best tools for strengthening our national identity in the area of creative and innovative ideas.

It is, however, not yet possible to quantify creativity in the absence of an adequate unit of measurement. What we can evaluate though are its effects, the result of creative processes once converted into tangible realities. It may seem cold to look at the figures when we are dealing with cultural issues, but these are absolutely essential for the definition of fields and as a way of describing traditionally inaccurate profiles within the creative environment as well as its relationship with society.

Only through detailed knowledge and accurate data is it possible to trace the paths that we need to tread in order to successfully overcome the challenges we face. Challenges that we must learn how to convert into opportunities, such as the internationalisation of markets and audiences, the natural outlet for endogenous talent, the holistic view of the value chain, as well as a commitment to the professionalization and industrialisation of creators and cultural SMEs. We will, thereby, be generating a greater and deeper knowledge of the creative and cultural business area. These solid reference points relating to a field that, by definition, is constantly evolving are the elements that will allow us, collectively, to continue to occupy a prominent place on the world map of creativity and, as a result, on that of those countries able to link culture and progress.

Ferran Mascarell i Canalda Minister for Culture

4

More employment and a larger public. Two objectives that, each day, guide the work of the Directorate-General for Creation and Cultural Companies of the Ministry of Culture, which focuses all its efforts on furthering culture in the professional sphere.

To speak of employment is to speak of the artists and all the professionals in the performing arts, visual arts, audiovisual media, music, literature and all those sectors such as digital media or architecture that incorporate themselves into the working dynamics of the Ministry of Culture. The effort made in adapting all lines of support to the needs of the moment in which we live must translate into greater capacity for creators in Catalonia when bringing their projects to fruition and making them accessible to society.

The policies aimed at promoting access to cultural activity must result in an improvement in the numbers attending the public and private facilities located throughout Catalonia. ‘The public’ is not just a one-sided, one-way concept. Each cultural activity has, by definition, an audience to which it transmits its content and from which, at the same time, it receives an active response. Only if we understand that the public is not a passive subject but rather a key element in a circular process that comes back to the creator can we begin to appreciate in just measure the quantitative data available on the number of spectators, readers and users.

This document summarises, on the one hand, data that allow us to analyse, in the most up-to-date way possible, the situation in which Catalonia’s creative and cultural sector finds itself.

On the other hand, it gives a summarised explanation of the lines of public support for each of the links in the value chain of the professional field of culture. They are new relations with creation, new ways of working with the public culture network, new funding tools for private entities, a new structure for strategic trade fairs and markets and new activities to work with the public in achieving our two objectives.

Jordi Sellas i Ferrés Director General for Creation and Cultural Companies

5

Ministry of Culture - Directorate General for Creation and Cultural Companies

Cultural and Creative Industry in Catalonia Source: IDESCAT (Annual Survey of Services and Active Population Survey)

40.373

CULTURAL AND CREATIVE COMPANIES (2011)

182.200

CULTURAL AND CREATIVE EMPLOYEES (1st QR. 2014)

15.039 M€ CULTURAL AND CREATIVE TURNOVER (2011)

Objectives:

Core elements:

+ Employment + Audiences

+ Social return + Excellence + Economic return

5.957 M€

GROSS VALUE ADDED (FC) (2011) 3% OF THE CATALAN GVA

Objectives DEPARTMENTALS OBJECTIVES

Consolidate cultural creation and entrepreneurship as driving forces of economic recovery and job creation

STRATEGIC OBJECTIVES

• Promote Catalan cultural production and encourage creative people and the development of cultural enterprises.

• Improve access to funding and the competitiveness of cultural enterprises.

• Promote a business culture focused on new business models, emerging markets and support new culture-based business areas (gastronomy, architecture, etc.).

• Export the country’s cultural creation and production worldwide.

Promote Catalan culture

• Promote the Catalan language - as well as academic, intellectual and scientific work produced in

outside Catalonia and work

this language – outside Catalonia.

towards its international

• Promote joint relationships and increase the number of joint projects with cultural institutions and

recognition

international organisations.

• Obtain recognition and full official status for Catalan in the EU institutions.

Emphasise the value of national identity and the

• Capitalise on heritage by turning it into a competitive and strategic element for the creation of

economic impetus provided

wealth.

by cultural heritage and that

• Disseminate cultural heritage, assuring public accessibility.

connected to it Use landmark facilities to support the National Cultural System and increase cultural consumption 6

• Ensure economic and regional sustainability with regard to cultural facilities.

• Ensure a quality public cultural service.

• Develop strategies to attract new audiences.

DGCEC 2014 Budget 15.291.926,08€ CREATION

38.951.853,86€

32.215.338,12€

PUBLIC FACILITIES AND NETWORKS

BUSINESS

2.158.197,88€

308.615,08€

2,4%

0,3%

MARKETS

AUDIENCES

17% 36% 43,8%

88.925.972€ 2014 TOTAL

Functional organisation chart Ministry of Culture

Directorate General for Creation and Cultural Companies (DGCEC)

Subdirectorate General for Cultural Promotion

Institució de les Lletres Catalanes

Catalan Institute for the Cultural Companies (ICEC)

Management

Creation

Public Facilities and Networks

Filmoteca de Catalunya

Business

Markets

Audiences

7

Ministry of Culture - Directorate General for Creation and Cultural Companies

8

Creation 9

Ministry of Culture - Directorate General for Creation and Cultural Companies

Creation 15,3 M€ BUDGED

The mission of the Creation Area is to promote conditions that allow the creative base of Catalonia to be expanded, in all areas of artistic expression and thought, as well as to increase support for artists as a requirement for better cultural development, improving conditions so that creators have access to the necessary resources to reach their full potential, increasing the resources devoted to production areas, and obtaining first-hand knowledge of the maximum possible number of embryonic projects across all sectors of creative industry.

2014 Activities Creative Catalonia

• Linking the creative centres and the network of professionals • Arts Santa Mònica / Creative Centre: • Showcase hub • Reflection hub • Connection hub • Training advice hub • Communication hub • Network of Visual Arts Centres of Catalonia • Cultural Ring and the European project Specifi

Lines of support • Specific grants for research, creation, training and continuing education • Art projects that link professional sectors in the fields of performing arts, music and visual arts • Creative and production centre professional performing arts, music and visual arts activities in public spaces

Network of Visual Arts Centres of Catalonia

Bòlit. Girona Contemporary Arts Centre ACVic. Vic Contemporary Arts Centre M|A|C. Mataró |Art| Contemporary Barcelona Contemporary Arts Centre Hospitalet de Llobregat. Tecla Sala Arts Centre Lleida. La Panera Arts Centre El Teler de Llum. Tarragona Arts Centre Lo Pati - Terres de l'Ebre Arts Centre in Amposta 10

Arts Santa Mònica 2014

Hosted and programmed 29 exhibitions and 201 activities.

Noteworthy exhibitions: “Marcel.lí Antúnez - Sistematúrgia” and series of activities “MAX - Oh! Panòptica Ficció” and series of activities “Un dilema”, co-organised by Arts Santa Mònica and the Network of Visual Arts Centres of Catalonia “Catalunya Creativa. Creativitat + Tradició (I)”, a part of three-part cycle Noteworthy activities: Arts Libris 2014. V International Contemporary Publishing Fair b’Ars 2014. Barcelona International Arts & VFX Fair Series Contemporary Music in Arts Santa Mònica DOCfield 2014. Documental Photography Festival in Barcelona Loop 2014. Videoart Festival in Barcelona Philosophical Workshops V edition Cycle “Dilluns de poesia a l’Arts Santa Mònica” (poetry) Translocacions. Discussion Workshops: Urban Environment and Artistic Action Innovation Forum: MID 2014. Design Ideas Market Eye Catalunya CultHunting Day Anima’T

Institució de les Lletres Catalanes 2013

Over 500 activities in nearly 300 towns of Catalan language domain, with the participation of 250 authors.

New ‘Les Lletres Catalanes’ website: www.lletrescatalanes.cat www.lletrescatalanes.cat/lletres-2-0/el-blog-de-la-institucio National Literacy Plan Grants: • Literary creation • Translation • Research • Promotion and dissemination of Catalan literature • Publication of literary works of special cultural interest

Creative Centres

2014 Creative and production centre activities for professional performing arts, music and visual arts in public facilities.

ACTIVITY

AREA

La Factoria

Visual arts

L’Estruch

Performing arts

La Caldera

Dance

La Escocesa

Performing arts

La Central del Circ

Circus

Ateneu Popular Nou Barris

Circus

Obrador de la Sala Beckett

Performing arts

Hangar

Visual arts

Nau Ivanow

Performing arts

Roca Umbert

Visual arts

Fabra i Coats. Contemporary Arts Centre

Visual arts

Specifi: An EU project that employs technological experimentation to co-create and disseminate cultural projects, and which aims to set up the European Creative Ring.

The Cultural Ring allows projects to be shared with cultural institutions, such as the Barcelona Festival of Song, a project through which master classes and concerts were shared with the São Paulo Cultural Centre, thanks to the Cultural Ring.

11

Ministry of Culture - Directorate General for Creation and Cultural Companies

12

Public facilities and networks 13

Ministry of Culture - Directorate General for Creation and Cultural Companies

National theatre and music facilities 25,6 M€

BUDGET

The national theatre and music facilities are a network of public facilities, ensuring quality standards and resource optimisation for cultural activity in the region. They head the Public Theatre and Music Facilities System of Catalonia. The purpose of these facilities is to contribute to the regional balance of Catalonia and act as a factor for cultural and economic development and social cohesion.

Ministry of Culture contributions to the theatre and music facilities. 2014 Source: DGCEC

GRAN TEATRE DEL LICEU

9,6 M€

TEATRE NACIONAL DE CATALUNYA

7,2 M€

L'AUDITORI

4,4 M€

TEATRE LLIURE

2,1 M€

MERCAT DE LES FLORS

1,2 M€

PALAU DE LA MÚSICA

0,9 M€

National theatre and music facility activities. 2013 Source: DGCEC FACILITY

SHOWS

PERFORMANCES

AUDIENCE

REVENUE

Gran Teatre del Liceu

37

142

210.636

12.162.712

TNC

22

316

107.781

1.731.811

187

455

327.803

3.902.864

41

470

98.422

1.442.900

Mercat de les Flors

72

200

Palau de la Música*

208

L’Auditori Teatre Lliure

36.112

298.567

157.290

2.849.462

*Palau de la Música data only includes concerts produced and co-produced by the Fundació Orfeó Català [Catalan Choral Foundation] - Palau de la Música Catalana. It does not include concerts staged by external promoters.

14

©Jordi Belver

©Jordi Play

©Pau Fabregat

©Ferran Mateo/TNC

©Antoni Bofill

©Joan Altés

From top to bottom and left to right: Gran Teatre del Liceu, Teatre Nacional de Catalunya, L’Auditori, Teatre Lliure, Mercat de les Flors, Palau de la Música

15

Ministry of Culture - Directorate General for Creation and Cultural Companies

Filmoteca de Catalunya 5,4 M€

BUDGET

The Filmoteca de Catalunya has a dual function and two centres: with the recovery, preservation, cataloguing and restoration of film heritage at the Terrassa centre, and the dissemination of film culture, particularly that produced in Catalonia, at the Raval centre in Barcelona. Responsible for organising joint activities with other institutions and festivals, in addition to educational activities.

2014 Activities Raval Centre (Barcelona) • Film screening • Exhibitions • Film library • Access to collections • Educational service

Preservation and Restoration Centre (Terrassa)

• Cataloguing, preservation and restoration of film heritage

2011-2013 attendance figures for the Filmoteca’s Barcelona Centre

Sessions Attendees

2013 Film season highlights

2011

2012

2013

862

1.272

1.423

89.406

135.109

143.056

2012-2013 Pedagogical activities FILMOTECA FOR SCHOOLS

YEAR 2012-2013

YEAR 2013-2014

Sessions

54

51

Students

3.814

3.949

AULA DE CINEMA [FILM CLASS]

Sessions Attendees

16

YEAR 2012

YEAR 2013

25

30

4.948

5.029

SEASONS (ORDERED ACCORDING TO ATTENDANCE FIGURES)

ATTENDEES

SESSIONS

MNAC / For the love of art

7.592

52

Pasolini, the cinema of poetry

6.471

55

Tim Burton: the tenderness of monsters

6.227

74

El film a l’agulla (The Threaded Needle): film and fashion

5.702

57

Multiversions & Remakes

5.262

61

The best films of the year

5.131

22

Shakespearean

4.900

67

One city, one film

4.437

34

Classics of yesterday and tomorrow

3.891

37

Juan Marsé – carte blanche

3.273

28

Terrassa Preservation and Restoration Centre • Opening of the new facility at the Audiovisual Park of Catalonia, in Terrassa • Completion of the restoration of the complete works of Catalan filmmaker Jacinto Esteva • Restoration of Le chevalier mystère [The Mysterious Knight] (Georges Méliès, 1899) / Concierge et Tourlourou [The Concierge and Tourlourou] (Pathé, 1900), in collaboration with Filmoteca Vasca • Launch of the Bàsics del cinema català [An Introduction to Catalan Cinema], a catalogue listing the must-have film titles of Catalan cinema, to be shown at film libraries and festivals

Restored version of Die Nibelungen. Closed the 69th FIAF Congress at the Liceu. The original score was performed by the National Youth Orchestra of Catalonia

Exhibitions Exhibitions programmed in 2013-2014 • “Jacinto Esteva. In the shadow of the last tree”. Curator: E. Riambau • “Multiversiones”. Curator: E. Riambau • “El film a l’agulla: cinema i moda” (Narrative ‘Thread’: Film and Fashion). Curator: O. Martí

Image from the “Multiversions” exhibition, coordinated by Esteve Riambau and the symposium theme for the 69th FIAF Congress

Film library Library visitors Documents borrowed Documents viewed Digital repository, number of searches

2012

2013

%

11.798

14.098

19%

9.003

12.535

39%

15.558

19.454

25%

-

6.715

-

Site for the International Federation of Film Archives (FIAF) 69th Congress from 21 to 27 April 2013 FIAF Congress Information summary Countries represented 61 Film Archives attending 99 Accredited delegates 398 Jean-Paul Belmondo and Jean Seberg promoting “Aula de Cinema” [Film Class]

17

Ministry of Culture - Directorate General for Creation and Cultural Companies

Networks 7,9 M€

BUDGET

This Area is responsible for maintaining and optimising the use of the performing arts, music and visual arts facilities in Catalonia. In this sense, the aim is to stimulate networking among the programmers and agents involved.

In 2014, the Public Facilities and Networks Area renewed its support for stable professional performing arts and music programmes in Catalan municipalities.

Determined to build a stable and solid subsidy model for this programming, the Ministry of Culture and Barcelona Provincial Council decided to combine their support through Programa.cat and annual agreements with the municipalities in the Public Theatre and Music Facilities System of Catalonia (SPEEM) as multifunctional local facilities (E3) and regional production centres (E4). The Directorate-General is working to sign similar agreements with the rest of Catalonia’s provincial councils.

2014 Activities Cultural partnership • Renewed support for professional and stable theatre and

music programming in Catalan municipalities and joint support in the case of Barcelona • Project to revise the Catalonia Cultural Facilities Plan (PECCat 2010-2020) • Consolidation and deployment of SPEEM • Consolidation of new SPEEM working groups • SPEEM Forum • Launch of Artaccés

Lines of support • Professional cultural activity programmes in the visual arts area • For the staging of non-profit performing arts and music shows at local level and as part of festivals, tours and dissemination networks

Municipal Cultural Indicators Project.

PICEM Municipalities registered on PICEM. Distribution by province.

Catalonia 2013 (excluding the city of Barcelona)

Professional activity registered on PICEM and audiences.

Distribution by genre. Catalonia 2013 (excluding the city of Barcelona)

Source: PICEM

Source: PICEM SHOWS

THEATRE

MÚSIC

DANCE

CIRCUS

Barcelona province

49

51

34

26

Girona

17

20

11

10

Lleida

10

11

3

5

9

13

5

4

368.512 384.163 50.286

35.649

Tarragona Audience* %

42,0%

43,8%

5,7%

19

TARRAGONA

81

BARCELONA PROVINCE

18

LLEIDA

4,1%

*Provisional data

40

GIRONA

158

TOTAL MUNICIPALITIES

18

Public Theatre and Music Facilities System of Catalonia (SPEEM) Classification by type. Catalonia 2014 Source: SPEEM TYPE

E5

3

REGIONAL PRODUCTION CENTRES

39

BASIC LOCAL THEATRE AND MUSIC FACILITIES

Municipalities with between 15,000 and 50,000 inhabitants or regional capitals with between 5,000 and 15,000 inhabitants. Minimum of one space to hold an audience of 300 E1

E3: LOCAL FUNCTIONAL THEATRE AND MUSIC FACILITIES

16

LOCAL FUNCTIONAL THEATRE AND MUSIC FACILITIES

Municipalities with over 50,000 inhabitants or regional capitals with over 15,000 inhabitants Minimum of one space to hold an audience of 500 and one small space E2

30%

TOTAL

128

1

Catalonia Cultural Facilities Plan. PECCa

3 0

Registered facilities. Catalonia June 2014

344

Library

837

Museums and collections

593

Theatres and auditoriums

565

TOTAL

20 8

284 1.257

8

6 4

5

720 5

4.600 4

14

30

9 3 18

6 8

24

17

19

25

5

4

7

29

3 4

5

10

8

NUMBER OF FACILITIES

20

13

2

Archives

Other

7

3

Source: PECCat

Cultural centres

E1: BASIC THEATRE AND MUSIC SPACES

64

Municipalities with fewer than 15,000 inhabitants. Minimum of one space

Art spaces

50%

E2: BASIC LOCAL THEATRE AND MUSIC FACILITIES

BASIC THEATRE AND MUSIC SPACES

TYPE

E5: UNIQUE THEATRE AND MUSIC FACILITIES

13%

Regional production centres, in-house and specialised Performing arts centres of Reus, Terrassa and Salt E3

5%

E4: REGIONAL PRODUCTION CENTRES

6

Centres of artistic excellence: TNC, Mercat de les Flors, Palau de la Música, L’Auditori, Gran Teatre del Liceu and Teatre Lliure E4

3%

NUMBER

UNIQUE THEATRE AND MUSIC FACILITIES

44

44

27

34 59

565

TOTAL THEATRES AND AUDITORIUMS Map of theatres and auditoriums in Catalonia (Source: PECCat) 19

Ministry of Culture - Directorate General for Creation and Cultural Companies

Municipal programming support 2014 saw renewed support for established professional performing arts and music programming in the municipalities of Catalonia in accordance with the types of facilities set out in the Public Theatre and Music Facilities System of Catalonia.

Programa.cat

Annual agreements with the municipalities included in SPEEM as multifunctional local facilities (E3) and regional production centres (E4)

Programa.cat helps boost the booking of shows and concerts.

Catalan programmers are able to select from a list of activities at subsidised prices through an online platform.

Basic data. 2014 *

Agreements with 18 municipalities aimed at fostering professional municipal theatre and musical programming, working towards community promotion and audience communication and creation.

Basic data. 2014

*Provisional data

2014 Contribution

557.996€

Contracting municipalities

138

Programa.cat contracted activities

962

*Provisional data

2014 Contribution

1.400.000€

Contracting municipalities

18

Planned activities for professional programming through agreements Programa.cat contracted activities 2014* Distribution by genre

Agreements with 18 municipalities

*Provisional data

THEATRE

MUSIC

CIRCUS

DANCE

264

353

44

186

73

5

20 17

1.730

BARCELONA PROVINCE 950.000€ TOTAL

617 230 78

· BADALONA · GRANOLLERS · LʼHOSPITALET DE LLOBREGAT · MANRESA · MATARÓ · SABADELL · SANT CUGAT DEL VALLÈS · SANTA COLOMA DE GRAMANET · TERRASSA · VIC · VILADECANS

MUNICIPALITIES IN THE REST OF CATALONIA DE CATALUÑA 450.000€ TOTAL · FIGUERES · GIRONA · LLEIDA · OLOT · REUS · TARRAGONA · TORTOSA

37 67,9%

FAMILY NOT FAMILY

32,1%

Agreement between the Ministry of Culture and Barcelona Provincial Council With the aim of building a stable and solid model of support for established municipal programming, the Government of Catalonia and Barcelona Provincial Council have agreed to unite in supporting the two lines of funding (programa.cat and agreements) with regard to the municipalities in the territorial area of Barcelona.

20

Performing and musical arts in the municipalities. 2014 Grants Distribution by type

MUNICIPAL PERFORMING ARTS FESTIVALS

MUNICIPAL PRODUCTION 376.718€ TOTAL

798.976 €

· EL CANAL. GIRONA · TNT. TERRASSA · CONCERT DEL PASTOR. PUJALT

23,1%

49%

CIRCUITS AND NETWORKS 454.287€ TOTAL · ÒPERA IN CATALONIA · CATALAN MUSIC NETWORK · CONTRABAIX SEASON · LA XARXA. FAMILY THEATRE PROGRAMMING · ALCOVER NETWORK · RIALLES. FAMILY THEATRE PROGRAMMING

TOTAL

· TEMPORADA ALTA FESTIVAL · INTERNATIONAL CLOWN FESTIVAL · TERRASSA PERFORMING ARTS CENTRE · SISMÒGRAF, “EL FESTIVAL QUE DETECTA EL MOVIMENT” DANCE FESTIVAL · “PLE DE RIURE” INTERNATIONAL COMEDY THEATRE FESTIVAL · FESTUS · ESBAIOLAʼT 2014. 7TH VALLS DʼÀNEU THEATRE FESTIVAL

27,9%

1.629.981€ TOTAL

©Inés Muñoz (TCTeamwork)

2014-2015 Touring exhibition programme Municipal art centres and museums, along with public or private foundations or art galleries interested in having their exhibitions included in the Ministry of Culture Touring Exhibitions Programme, can submit their proposals to the Directorate General for Cultural and Creation Companies. The Touring Exhibitions Programme is a collection of the most interesting exhibition projects.

Presentation of the dance piece Doppelgänger, by the Big Bouncers group at the El Carme Cultural Centre, Badalona.

Activity at the “Echoes of Carles Buïgas” exhibition, by Tom Carr

©ACVic

Exhibition projects for the 2014-2015 programme “Estratègia de la precarietat” [Strategy for a state of precariousness]. Francesc Abad “Joan Brossa: Escolteu aquest silenci” [Listen to this silence] “Ecos de Carles Buïgas” [Echoes of Carles Buïgas]. Tom Carr

Poster for the “Joan Brossa: escolteu

Francesc Abad’s “‘Estratègia de la

aquest silenci [listen to this silence]”

precarietat” [Strategy for a state of

exhibition, Joan Brossa Foundation and

precariousness] exhibition at the ACVic

Ministry of Culture

Contemporary Arts Centre

21

Ministry of Culture - Directorate General for Creation and Cultural Companies

22

Business The Business Area focuses on the cultural sector from a business perspective, thereby seeking to improve the competitiveness of companies and their financial autonomy, as well as to foster a culture of collaboration that allows them to move towards the new economic paradigm.

23

Ministry of Culture - Directorate General for Creation and Cultural Companies

Business Development 5,6 M€

BUDGET

The Business Development Area, through the grants and financial instruments available, and also through training and information, provides cultural enterprises with tools for economic collaboration.

2014 Activities New cultural finance model • Promotion of Repayable Contributions as a tool for financial success in the cultural sector • Maintaining permanent lines of credit (Catalan Finance Institute - ICF) • Creating lines of participation in cultural and creative businesses (participative loans) • Collaboration between public-private funding

Lines of support • Repayable contributions • Cultural Projects. Generic • Distribution and exploitation of shows in Catalonia • Distribution of feature films • Cultural consultancy • Mode: diagnosis and priority • Mode: specific • Subsidies to cover financial cost arising from loan agreements according to the agreement between ICF and ICEC

Summary of SDE’s training information.

2011-2013 Source: ICEC

Sessions-activities

2011

2012

SDE Training information. Distribution by sectors. 2013 2013

76

43

60

Speakers

123

130

208

Attendees

2.689

2.418

3.262

Source: ICEC

SESSIONS

SPEAKERS

ATTENDEES

Marketing

12

37

580

Business Management

21

68

1.136

Digital Media / Music

16

57

938

International

9

46

608

External Collaborations

2 208

3.262

TOTAL

Session for cultural and creative SMEs organised by ECIA. Bizbarcelona 2014 24

60

Repayable contributions. Sums granted Distribution by type. 2013

Culture consultancy. Sums granted.

Distribution by type. 2013

Source: ICEC

Source: ICEC

262.190 €

1.026.287 €

GRANTS FOR FEATURE FILM DISTRIBUTION PLANS

1.210.975 €

GRANTS FOR PUBLISHING PROJECTS AND PLANS

GRANTS FOR THE STAGING OF SHOWS IN CATALONIA

19.270 €

SPECIFIC CONSULTANCY

3.270 €

DIAGNOSIS CONSULTANCY

41.733 €

3.440.308 €

PRIORITY CONSULTANCY

GRANTS FOR CULTURAL PROJECTS

5.939.760€

64.273€

TOTAL

TOTAL

Session on Audience Management at Arts Santa Monica, organised by the SDE and the

Session on the performing arts festivals, fairs and markets map in Catalonia, organised

ICEC Audiences Area

by the SDE and the ICEC Markets Area

25

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Audiovisual 7,5 M€

BUDGET

The audiovisual challenges, in adapting to the digital environment and new forms of distribution means that the support of this sector is going through a period of readjustment. The new tax on technology companies is intended to promote the sector.

It is a reflection of the desire to strengthen the sector in terms of production, distribution, exhibition and dissemination. Audience promotion policies and the debate over pricing policy are at the other end of this value chain.

2014 Activities Specific programs for cultural and creative fields Audiovisual • Reform of the audiovisual fund financing system: connection tax • Promotion of the Sitges Film Festival (Festival Internacional de Cinema Fantàstic de Catalunya) as a benchmark • Implementation of ArtAcces for the integration of people with sight and hearing impairments • Reform of the audiovisual fund financing system established in Catalan Film Law

Lines of support • For the organisation of audiovisual festivals, screenings

©Nostromo Pictures

and seasons in Catalonia, as well as their promotion and distribution • Digitisation of cinemas • To boost industry revenue resulting from the exploitation and distribution of feature films and large format audiovisual productions • Production of feature films • Repayable contributions. Distribution of feature films

Sean Penn in the Catalan coproduction The Gunman by Nostromo Pictures, filmed in an El Prat de Llobregat transformed into Africa

26

Cinemas and screens. Catalonia. 2009–2013 Source: ICEC

2013

171 798

2012

792 174

2011

814 184

2010

809 187

2009

791 183 CINEMAS IN OPERATION SCREENS IN OPERATION

Dani de la Orden directs his film debut, produced by El Terrat, Playtime Movies and Sábado Películas

Catalan feature film production. 2009–2013 Source: ICEC

20 13 17

16

20 18

20

27

18

18 CO-PRODUCTIONS WITH OTHER COUNTRIES CO-PRODUCTIONS WITH OTHER AUTONOMOUS COMMUNITIES

37

56

37

25

40

2009

2010

2011

2012

2013

CATALAN PRODUCTIONS

The documentary that won the Gaudi for Best Film, with Neus Ballús winning Best Director and both Neus Ballús and Pau Subirós picking up the award for Best Screenplay

27

Ministry of Culture - Directorate General for Creation and Cultural Companies

Cinema audiences and revenue in Catalonia.

2009–2013 Source: ICEC

25.000.000

20.000.000

148.075.024€

22.584.807€

141.350.368€

20.432.597€

150.000.000

136.874.883€

131.842.538€ 111.494.533€

20.099.823€

120.000.000

19.117.698€ 15.000.000

16.296.702€

90.000.000

60.000.000

10.000.000 2009

2010

2011

2012

2013 REVENUE AUDIENCE

Audience and revenue for Catalan film production in Catalonia 2009–2013 Source: ICEC

11.923.136€

2.250.000

11.659.945€

12.500.000

10.327.813€ 1.750.000

9.500.000

7.437.393€

7.079.023€

1.821.658€ 1.580.252€

1.250.000

1.739.855€ 6.500.000

1.196.263€ 1.041.919€

750.000 2009

2010

2011

2012

3.500.000

2013 REVENUE AUDIENCE

28

©Teresa Isasi-Isasmendi

Distribution of films shown in Catalonia by production nationality. 2013 Source: ICEC

CATALONIA*

6%

REST OF SPAIN

6,3%

EUROPEAN UNION

12,1%

UNITED STATES

69,2%

REST OF WORLD

6,3%

Ricardo Darín and Belén Rueda in Séptimo [Seventh], a thriller co-produced with Argentina. Grossed over €7.4 million worldwide in 2013

*Includes productions and co-productions

Worldwide revenue for Catalan feature film production. 2013 Source: Rentrak SCREENED FEATURE FILMS

Catalonia

54

Rest of Spain

54

Rest of World

16

TOTAL

REVENUE

6.583.050,40

%

4,2%

21.761.865,09 14,0% 126.720.178,00 81,7% 155.065.093,49

100%

4,2%

CATALONIA

14%

81,7%

REST OF WORLD

REST OF SPAIN

The horror film Mama, co-produced with Canada and directed by Andrés Muschietti, grossed €98 million worldwide in 2013

29

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Performing Arts 5,3 M€

BUDGET

Support for performing arts is provided through production grants and comprehensive sectorbased plans (circus, dance and entertainment for all ages), as well as fairs and festivals. A new feature has been launched in the form of Programa.cat, a web platform that allows public programmers (or private programmers working on behalf of a public authority) to contract Catalan performing arts and music companies, having posted the services they provide directly on the platform. Thus, facilitating quicker and increased professional programming.

2014 Activities Specific programmes for cultural and creative fields Performing Arts • Comprehensive plans for Circus, Dance and Family Theatre • Reform of the three-year agreement system of production support • Reform regarding facilities related to SPEEM

Lines of support • For professional performing arts programming or exploitation

activities in private theatres • For the improvement of infrastructure and/or purchase of equipment for performing arts companies and private theatres in Catalonia, with the exception of the city of Barcelona • Theatre productions for a specific production • Professional circus activities • Professional dance activities

Performing arts shows and performances in Catalan theatres. 2007-2011

PERFORMANCES SHOWS

15.488

Source: Ministry of Culture 3.500

13.177

13.655

12.143

15.000

14.323

3.308 3.157 10.000

3.000

2.907

2.907

2008

2009

2.738 5.000

2.500 2007

30

2010

2011

Theatres in Catalonia by Ownership. 2011

Figures for theatres in Barcelona. 2010-2013

Source: Ministry of Culture

Source: ADETCA PRIVATS

PUBLIC

TOTAL

Barcelona Area

34

14

48

Rest of Catalonia

12

90

102

Total Catalonia

46

104

150

BCN THEATRES

SEASSON 2010 / 2011

SEASSON 2011 / 2012

SEASSON 2012 / 2013

% DIF.

2.675.736

2.890.713

2.333.685

-19%

63.326.502 68.162.773

Audience Revenue Shows Performances

51.212.144

-25%

948

1.082

1.155

7%

11.713

12.674

12.791

1%

Audience at Catalan theatres. 2007-2011

Revenue from Catalan theatres. 2007-2011

Source: Ministry of Culture

Source: Ministry of Culture

2.839.311

2007 2008

261.736

3.142.628

249.647

3.131.876

2009 2010

557.081

3.109.667 3.333.761

2011

PERFORMING ARTS

3.101.047 3.392.275

2008

3.688.957

2009

3.762.687

653.020 752.343

2007

4.086.104

MUSIC

59.014.445€

4.085.880€

68.549.225€

3.452.224€

68.172.981€

13.066.775€

64.702.459€

14.422.841€

67.044.855€

16.383.407€

2010

2011

PERFORMING ARTS

63.100.325€ 72.001.449€ 81.239.755€ 79.125.300€ 83.428.262€

MUSIC

©Ros Ribas

One-off shows performed in Catalonia Distribution by genre. 2011 Source: Ministry of Culture

58

MAGIC

41

POETRY RECITALS

153

OTHER PERFORMING ARTS

1.855

68

OPERA, OPERETTAS AND ZARZUELAS

TOTAL

77

CIRCUS, CLOWNS AND JUGGLING

119

PUPPET, SHADOW AND OBJECT THEATRE

162

MUSICAL THEATRE

323

DANCE

854

GENERAL THEATRE

Julio Manrique in L’Orfe del Clan dels Zhao

31

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Music 4,6 M€

BUDGET

Industry data shows a continued decline in the physical market for recorded music but a slight increase in the digital market.

Live music has suffered a slight downturn in audience numbers, although there is an increase with regard to the big festivals. Music grants account for these periods of change in consumer habits and make a commitment to supporting new business models related to digitalisation, and also the live experience, with a specific line of support providing for live music.

2014 Activities Specific programmes for cultural and creative fields Music • New support system programme for established music groups • Reform of support tools for programming and festivals • Reform with regard to facilities related to SPEEM

Lines of support • Established music group activities around Catalonia • Catalan record company activities • Festivals and strategic seasons • Programming of professional live music performances • Recording and videos for musical productions of special cultural and/or heritage interest • Repayable contributions. Projects in the field of recording and/or music production

Recording market turnover. Distribution according to format. 2013

Digital market turnover. Distribution by format. 2013

Source: IFPI. Recording Industry in Numbers. 2014

Source: IFPI, Recording Industry in Numbers 2014

WORLD

EUROPE

SPAIN

SPAIN’S POSITION IN WORLDWIDE RANKING

TOTAL VALUE

15.029 M$

4.040 M€

113 M€

13

physical

51%

56%

47%

13

Digital

18

MUSIC RECORDED 2013

39%

32%

30%

Publishing rights

7%

11%

22%

7

Synchronisation

2%

1%

1%

14

VARIATION 2012/2013

32

-3,9%

1%

3%

8%

8%

19% 5%

5%

24% 30%

43%

OTHER ADVERTISING STREAMING SUBSCRIPTIONS

0,60% -12,40%

MOBILE

67%

59%

WORLD

EUROPE

28% SPAIN

DOWNLOADS

©Ray Molinari

Live music in Catalonia. 2010–2012 Source: SGAE

2010

2011

2012

Audience

5.991.536

5.319.601

5.188.781

Revenue

43.720.492

41.607.827

41.605.255

Concerts

18.747

18.398

17.963 Performance by Núria Graham, a Vic resident with Irish and Basque roots and one of the breakthrough artists of 2013

Spanish record industry exports. 2013 (in millions of euros) Source: Promusicae (Promusicae production members)

TOTAL

1,46M€ 10,89M€

17,36M€

3,62M€ 1,39M€

SALES IN PHYSICAL FORMAT

SALES TO FOREIGN DIGITAL OPERATORS

PUBLISHING RIGHTS LICENCES AND SALES

REVENUE FROM CONCERTS PERFORMED ABROAD

1,9% OTHER

Top destination countries for Spanish exports.

2013 (the EU is considered as one destination) 34%

EU

39%

LATIN AMERICA

LATIN AMERICA

OTHER

1,9%

15%

ANDORRA

1,4%

ARGENTINA

5%

JAPAN

0,5%

COLOMBIA

1%

MEXICO

23,1%

VENEZUELA

0,9%

CHILE

0,6%

BRAZIL

0,6%

EUROPEAN UNION

23,1%

Source: Promusicae

USA

39%

34% USA

33

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Books 3,6 M€

BUDGET

The Catalan publishing industry, which maintains its status as a sector leader in Spain, has seen physical book sales figures drop, as digital format revenue rises. Meanwhile, the reading index score (65,3%) is close to the European average (68%). Therefore, the books area, along with the Institució de les Lletres Catalanes and other associated entities, has launched the National Reading Plan. The Plan seeks boost writing, encourage reading within the network, enhance and strengthen the book industry, promote bookshops and increase the number of library users. This drive has the support of associated agents, from the media to cultural and sporting organisations.

2014 Activities Specific programmes for cultural and creative fields Books • Promotion of a comprehensive plan for the book sector • Increase in the lines of support aimed at production through

Repayable Contributions linked to greater business stability • Strategic events (Frankfurt Book Fair and Bologna Book Fair) and the map of Catalonia’s book fairs • Monitoring of the National Reading Plan

Lines of support • Modernisation of bookshops • Publishing production in Catalan or Occitan and publishing sheet music of special cultural interest • Grants for publishing production in Catalan • Repayable contributions. Publishing projects and plans

Basic data for Catalan publishers. 2008-2012 Source: Comercio Interior del Libro en España 2012.

Spanish Federation of Publishers’ Guilds

NUMBER PUBLISHERS

EMPLOYMENT GENERATED

DOMESTIC MARKET TURNOVER*

2008

306

6.334

1.623,84

2009

301

5.233

1.588,40

2010

288

5.488

1.434,97

2011

286

5.290

1.332,45

2012

272

4.907

1.208,99

*In millions of euros

L’analfabeta que va salvar un país (The Girl Who Saved the King of Sweden) reigned supreme for the 2014 Diada de Sant Jordi (National Book Day)

34

Catalan publishers’ titles published and catalogue titles. 2008-2012 Source: Comercio Interior del Libro en España 2012.

Spanish Federation of Publishers’ Guilds TITLES PUBLISHED

% IN CATALAN

CATALOGUE TITLES

% IN CATALAN

2008

32.741

35,1%

166.437

33,9%

2009

33.428

34,4%

175.110

32,7%

2010

34.414

33,2%

188.988

31,1%

2011

33.970

32,9%

200.458

31,6%

2012

31.759

26,8%

213.800

30,9%

Distribution of the publishing market in Spain by company location. 2013 (% of turnover) Source: Avance Comercio Interior del Libro en España 2013.

Spanish Federation of Publishers’ Guilds

2,5%

BASQUE COUNTRY

1,9%

ANDALUSIA

1,1%

GALÍCIA

48,3%

43,6%

1,2%

MADRID

VALENCIAN COMMUNITY

CATALONIA

1,3%

CASTILE AND LEÓN

Catalonia hosts as many as 16 book fairs throughout the year

35

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Digital 1,5 M€

INCORPORATION OF THE 2013 BUDGET INTO THE PARTICIPATIVE LOAN PROGRAMME

Digital culture: innovation with regard to creativity and methods of consumption. A transversal area, with special emphasis on the audiovisual, book, music and video game areas, and it facilitates the emergence of transmedia projects. The Area coordinates the Digital Plan, a set of activities aimed at collaboration with Catalan companies dedicated to the development of cultural video games and apps and enhancement of the digital area for those working in a more traditional framework. Other initiatives in this new area are the digital culture blog, as an information tool, and Digital 4C, as a space aimed at meeting up and exchanging ideas and experiences.

2014 Activities

Video game revenue Spain. 2011-2013 (in millions of euros)

Digital industry in Catalonia. 2012

Specific programmes for cultural and creative fields.

Digital • Launch of the Digital Cultural Plan

Lines of support • Participative loan programme • Events: Gamelab, MWC

Source: In-house. Data estimates based on SABI and PIMEC

Source: ADESE, PWC 2011

2012

2013

Hardware

373

297

275

Peripherals

107

97

86

Physical format software

499

428

401

Mobile and online game software

336

374

404*

1.315

1.196

1.166

TOTAL REVENUE

DIGITAL INDUSTRY 161 COMPANIES 2.011 EMPLOYEES 146,5 M€ REVENUE

MEDIUM-SIZED CO AND MPA ALL NIE SM S

*DGCEC Data estimate based on estimated growth in the PWC 2013-2017 GEMO

2011

Total Media and Entertainment Revenue Video game % Video game / total Media and Entertainment

2012

2013*

1.561.144 1.640.750

1.733.241

48.366

49.336

52.981

3,1%

3,0%

3,1%

*2013 data estimates from the PWC 2013-2017 GEMO report

36

37 COMPANIES 230 EMPLOYEES 22,1M€ REVENUE

30 COMPANIES 709 EMPLOYEES 43,8M€ REVENUE 44 COMPANIES 274 EMPLOYEES 26,3M€ REVENUE

ND MICROENTERPR ES A ISE SM S

Source: PWC

50 COMPANIES 797 EMPLOYEES 54,2M€ REVENUE

VIDEO GAMES

Worldwide video game revenue. Weighted comparison against total media and entertainment. 2011-2013 (in millions of euros)

ER DIGITAL CONTEN OTH T

report

Digitalisation in Traditional Sectors Cinemas in Catalonia. 2013* Source: Censo AIMC de salas de cine CONVENTIONAL

DIGITAL

3D

TOTAL

502

315

135

502

Girona

87

39

15

87

Lleida

50

8

4

50

Barcelona

Tarragona TOTAL

98

36

16

98

737

398

170

737

*Data up to April 2013

Created by Catalan company, Creative Lab, Lukas Bahrle and Andrew Taberner have put these square-headed characters on the list of top ten Apple Store downloads

Distribution of downloads of music recorded in Spain. 2010-2012 Source: SGAE. Basis: have downloaded music files from the Internet in the previous three months

Payment No payment

2010

2011

2012

7,7%

8,3%

12,0%

92,3%

91,7%

88,0%

Digital format data from Catalan publishers in Spain. 2010-2012 Source: Comercio Interior del Libro en EspaĂąa 2012.

The Tiny Thief game from 5 Ants Games was nominated in the Los Angeles Annie Awards for Best Animated Game. The Annie Awards are prestigious animation awards and include a video game category

Spanish Federation of Publishers’ Guilds

2010

2011

2012

Titles published in digital format

2.785

10.738

8.700

Digitised titles in catalogue

6.910

16.200

24.455

Titles marketed in digital format

6.453

13.476

22.440

Digital format turnover*

12,78

25,40

32,00

*In millions of euros

Nihilumbra, from Catalan company BeautiFun Games, won the 2012 App Store Hidden Gems award, the Indie Prize at the 2013 Casual Connect in Hamburg and the Gamelab 2013 Best Game Design award

37

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Visual Arts 0,4 M€

BUDGET

2014 Activities

Supporting the visual arts encompasses the entire value chain of the industry, starting with the Arts Santa Monica creation centre, including the support of galleries and fairs, to public promotion strategies.

It also strengthens the organisation and consolidation of the various agents in the sector, such as the current collaboration between the Visual Arts Network and the Loop Fair.

Specific programmes for cultural and creative fields.

Visual Arts • Supporting the established strategic events for driving the art market in Catalonia (Loop Fair and Screen Festival; SWAB and Arts Libris Fairs) • Support for industry cohesion projects (GAC Awards-Gallery night; Autumn Art. Planning of the Gallery Weekend project) • Presence of Catalan galleries at ArtRio’14 (International Art Fair in Rio de Janeiro) • Consolidation of Talking Galleries

Lines of support • For Catalan art galleries for the purchase and/or improvement of technological equipment • For Catalan art galleries and professional associations for dissemination and promotion projects with regard to their activities

Art Fairs in Catalonia. 2013

38

GALLERIES

ARTISTS

WORKS OF ART

ACREDITED MEDIA

VISITORS

Loop Fair

44

46

44

68

5.300

Screen from Barcelona

17

370

520

68

113.000

Swab

52

200

500

50

15.000

Arts Libris

98

400

850

55

10.354

©Carles Collado

Basic figures for art galleries in Catalonia.

2013 Source: Ministry of Culture

Art galleries

144

Staff

260

Total surface area (m2)

24.978

Number of exhibitions

1.007

Exhibited artists

3.617

2014 LOOP Fair. Hélène Delprat at the Galerie Christophe Gaillard (Paris) stand ©Marta Andreu

Global art market. Sales revenue Distribution by periods (%) July 2012–June 2013 Source: Mercado del arte contemporáneo. Artprice annual report

9,4%

GRAND MASTERS

47,6% MODERN

9,5%

19TH CENTURY

13%

CONTEMPORARY

Arts Libris 2014

20,5%

POST-WAR

Spanish art gallery sales by distribution channel. Spain. 2011 Source: Mercado del arte 2012. Foundation for Art and Patronage

GALLERIES

57,8%

INTERNATIONAL ART FAIRS

17,1%

ART FAIRS IN SPAIN

15,9%

ONLINE SALES

5,3%

PRIVATE

3,5%

AUCTIONS

0,5% 39

Ministry of Culture - Directorate General for Creation and Cultural Companies

BUSINESS

Architecture 0,05 M€

BUDGET

Architecture is one of the country’s key culture sectors, from its architectural heritage to the heath of its present-day studios. An action plan has been introduced to further boost the sector, which involved the participation of 85 architectural studios. Based on this strategic reflection, the Architectural Promotion Group, comprising 15 architecture studios, representatives of the Ministry of Culture and the dean of the Architects’ Association of Catalonia (COAC), has been set up. In addition, in 2014, Catalonia participated for the second consecutive year in an exhibition at the Venice Architecture Biennale, this time with the exhibition “Arquitectures empeltades/ Grafting Architecture”.

Activities International positioning and visibility: • Website to promote Catalonia’s architecture and studios internationally

Town planning, public space, landscaping • Attracting international delegations (come & see) • Integral action within one country • Partner search workshops • Market studies in cities with potential projects Health • Map of agents in the health construction industry value chain • Market studies and partner searches: Algeria Heritage intervention • Market studies and partner searches: Mexico

Characterisation of the architecture sector in Catalonia

Distribution of architectural studio revenue in Catalonia. 2012*

Source: Reflexió estratègica del sector de l’arquitectura a Catalunya.

Source: Reflexió estratègica del sector de l’arquitectura a Catalunya.

Cluster Development

Cluster Development

Companies Prominent self-employed (individuals or associates) TOTAL

NUMBER OF COMPANIES AND STUDIOS

OPERATING INCOME 2012* (million €)

1.300

226

68

10

1.368

236

58%

OF STUDIOS

14,2%

OF REVENUE

7%

OF STUDIOS

49,5%

OF REVENUE

*Estimated figures

* Estimated figures

35%

OF STUDIOS

40

36,3%

OF REVENUE

Proposed cooperative activity between the profession and public sector Source: Reflexió estratègica del sector de l’arquitectura a Catalunya. Cluster Development

Cross-cutting

NEW MARKET DEVELOPMENT

POSITIONING AND VISIBILITY

1.- Tool (intranet) to support access to new markets (map of countries with potential projects, calls detection)

3.- Group website for architectural studios

2.- Proactive activities with cities possessing agreements with BCN

Town planning, public spaces, landscaping and public facilities

9.- Studies of cities with potential for public projects: France, Benelux, Italy... and Poland, Hungary, Croatia, Romania ...

GROUP

10.- Partnership search workshops

Health

Heritage intervention

INDIVIDUAL SUPPORT

Leisure

INNOVATION THROUGHOUT THE VALUE CHAIN

7a.- Business management course 7b.- International Project Management training to facilitate mobility

4.- Catalan Architecture brand 5.- Architecture museum

8.- Network creation between studios and large companies 8b.- Architectural Law

6.- Publications and Dissemination: books, articles, exhibitions, etc.

11.- Dissemination activities: Yearbook, media presence, Awards, Biennial Landscape, etc.

12.- come & see (delegation attraction)

14.- Market studies 5 key countries identified: Algeria, India, China –Chengdu, Turkey, Russia. Market potential and partner search

15.- Value chain catalogue

20.- Market studies in key countries identified: Algeria, Morocco, Libya; other countries Middle Eastern; Mexico. Market potential and partner search

21.- Value chain catalogue

16.- Missions in situ (Algeria) 17.- Organise international Health Construction conference (touring) and Attendance at international fairs (Nanjing...)

22.- Positioning activities (awards, conferences and workshops, space at the Architecture Congress...).

Algerian Mission

27.- Forecasting market potential (LATAM and Middle East) and in situ events

28.- Attendance at fairs (MIPIM and Cannes)

30.- Internationalisation plans: commercial activities, implementation in other countries

31.- English marketing (studio websites, books featuring projects carried out by the studio...)

BUSINESS STRATEGY, MANAGEMENT AND COOPERATION

13.- Working groups with agents in the value chain (with constructors, engineers, manufacturers of urban elements)

- Collaborations (Teams / alliances) to enter calls for tender

18.- Map of agents in the health construction industry value chain

- Collaborations / alliances with other agents to access new markets

- Manufacturers Specifications

19.- Collaborations within the value chain to be able to offer joint service packages and health know-how (Min. of Health)

23.- Map of agents in value chain

26.- Masters specialising in Heritage intervention

24.- Development of joint services: e.g. Rehabilitation Master Plans

- Collaboration with other agents to access new markets

25.- Local market sponsors

29.- Collaborations within the chain (materials manufacturers, façade design...)

- Collaborations/ alliances to access new markets

32.- Strategic Planning for the Architecture Studios

41

Ministry of Culture - Directorate General for Creation and Cultural Companies

42

Markets 43

Ministry of Culture - Directorate General for Creation and Cultural Companies

Markets 2,2 M€

BUDGET

The Markets Area aims to increase the competitiveness of cultural enterprises in domestic and international markets. It hopes to improve market access and strengthen the core of the culture value chain (Business to Business B2B). One of the highest profile on-going projects is the promotion of Creative Catalonia within the framework of the EU’s Creative Europe Programme.

2014 Activities • European projects accelerator. Creative Europe • Management of strategic markets in Catalonia: • FiraTàrrega • Mercat de Música Viva de Vic • Trapezi • Mostra d’Igualada • Loop • Sitges, Festival Internacional de Cinema Fantàstic de Catalunya

• New additions: • PrimaveraPRO • Sónar +D • IPAM • Litterarum • Gamelab • Working together towards objectives and the creation of a unique indicator model

Lines of support • Attendance at and participation in international fairs, festivals and markets

Fairs

Attendance at international fairs, festivals and markets with the grant for attending fairs from the ICEC. 2013

Attendance at 31 fairs in 7 countries (Netherlands, France, Germany, Austria, UK, Belgium and Catalonia) with a stand or direct activity at 10 of those.

Source: ICEC

Presence at international fairs with ICEC stand or direct activity. 2013 Source: ICEC

FAIRS FEATURING STAND OR DIRECT ACTIVITITY

COMPANIES

Performing arts

1

1

-

Music

8

66

5

Performing arts and music

1

30

12

10

97

17

TOTAL

44

Performing Arts

SHOWCASES

FAIRS

COMPANIES

SUMS GRANTED

6

10

3.743€

Visual Arts

43

37

308.027€

Books

23

73

106.380€

Music

7

16

10.202€

Video games TOTAL

1

1

1.597€

80

137

429.949€

Catalan artists on international tours.

Number of performances by country. 2013 Source: ICEC

FRANCE

435

GERMANY

307

BELGIUM

123

UNITED KINGDOM

112

REST OF EUROPE

240

LATIN AMERICA

62

ASIA AND OCEANIA

41

NORTH AMERICA

38 ŠJordi Bover

Catalan artists on international tours.

Number of performances by genre. 2013 Source: ICEC

38

97

VISUAL ARTS

17

CINEMA

3

POPULAR CULTURE

511

MUSIC

DANCE

139

STREET ART

In 2014, the Los Galindos circus will fill a number of European circus rings with flour as part of their Maiurta show

167

CIRCUS

386

THEATRE

1.358 TOTAL

The Creative Catalonia stand was the umbrella stand for Catalan professionals at MIDEM 2014

45

Ministry of Culture - Directorate General for Creation and Cultural Companies

European Project Accelerator Creative Europe Objectives:

Creative Europe 2014-2020 Budget 1,460 million euros

• Promote internationalization • Strengthen the financial capacity for culture • Foster innovation • Stimulate the creation of new audiences

13%

GUARANTEE FUND (FROM 2016)

56%

MEDIA PROGRAMME

Creative Catalonia Activities • European project advisory team

By the ICEC for industry companies and professionals • Conferences and EuropeCalls Biweekly advisory sessions about European Commission funding opportunities

31%

CULTURAL PROGRAMME

46

CULTURAL PROGRAMME

MEDIA

European Cooperation Projects

Support for the Development of Single Projects and Slate Funding

European Platform

Support for the Television Programming of Audiovisual European Works

European Network

Support for the Transnational Distribution of European Films.

The “Cinema Selective” Scheme

Literary Translation Projects

Support for Film Festivals

Catalunya Film Commission Government of Catalonia aimed at audiovisual professionals and Catalan municipalities to facilitate filming around the region and promote it as an area for filming.

Filming in Catalonia. 2013

Filming in Catalonia. 2013 Distribution by production type Source: ICEC

Filming solely in Barcelona Filming in Catalonia not featuring Barcelona Filming in both Catalonia and Barcelona Total filming in Catalonia

2.414 607 80 3.101

FOTOGRAPHY ADVERTSING SPOT SHORT FILM/ACADEMIC EXERCISE ENTERTAINMENT/TV SERIES DOCUMENTARY/NEWS VIDEO CLIP CORPORATE/INSTITUTIONAL FEATURE FILM (FICTION AND DOCUMENTARY/TV MOVIE/MINI SERIES) OTHER FILMING

793 708 398 333 248 157 140 63 261

Los últimos días, the second most viewed catalan film production last 2013

47

Ministry of Culture - Directorate General for Creation and Cultural Companies

48

Audiences 49

Ministry of Culture - Directorate General for Creation and Cultural Companies

Audiences 0,3 M€

BUDGET

Based on its knowledge of audiences and their cultural diet, the area is looking to expand cultural audiences and create new ones. This translates into the design of integrated audience promotion strategies that looks at both supply and demand. Plans include the creation of a single card to facilitate user access to cultural heritage and services throughout the Catalan region.

Cultural consumption in Catalonia (Population over the age of 14) Source: Baròmetre de la Cultura, Fundacc AUDIOVISUAL

88,9%

MUSIC

86,9%

CINEMA VIDEO GAMES

35,1% 21,4%

BOOKS

59,2%

CONCERTS

29,8%

EXHIBITIONS

29,2%

SHOWS

25,7% AT LEAST ONCE IN THE PAST THREE MONTHS AT LEAST ONCE IN THE PAST YEAR

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2014 Activities Consolidation of policies relating to audience • Creation of the culture user/card linked to the Library Service • Audience education • Integration of national facilities into a unified public policy • International Days (Circus, Dance) • Activities to boost specific audiences (Escena 25)

Promotional image for Escena 25, an initiative to promote the performing arts and music among young Catalans

ESCENA 25 Campaign to promote music and the performing arts among young Catalans, the result of a collaboration between the Ministry of Culture and Catalan facilities, with the cooperation of the Catalan Broadcasting Corporation.

The activity was carried out between 1 and 31 October 2013 and involved providing each of the 18 to 25 year old participants with â‚Ź25 to purchase one or two tickets.

Creating visual arts communities: Live and virtual audiences Conference on audience development for visual arts that took place on 1 October 2013 in Lleida.

It was attended by 90 people from 19 towns around Catalonia and 10 cases of good practice were presented.

A total of 25,452 young people aged 18-25 years (16,902 women and 8,550 men) registered to participate in the campaign, made possible by 84 facility promoters (104 venues), featuring 268 shows. There were 8,465 tickets booked and the number of Facebook followers increased to 3,403. Similarly, as part of the campaign, 2,400 young people received a TR3SC membership card for â‚Ź1.

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Ministry of Culture - Directorate General for Creation and Cultural Companies

Cultural consumption rankings in Catalonia THEATRE Productions performed in Barcelona.

Audience and Revenue. 2013 Source: ADETCA

La família irreal

AUDIENCE

REVENUE

146.041

3.833.512

Toc Toc

68.659

1.445.637

Sonrisas y lágrimas

55.767

2.755.864

The Hole

48.042

1.129.348

Bits

45.556

1.185.958

Productions performed in Barcelona in venues for audiences of less than 200.

Audience and Revenue. 2013 Source: ADETCA REVENUE

Goodbye Barcelona

6.084

81.639

Hypnos, la otra realidad - Luis Pardo

6.080

68.665

Cuando el diablo piensa - Luis Pardo, el psycomago

5.863

78.671

Todo sobre mi pene

5.546

55.258

Godoy

5.429

60.299

The La família irreal parody, by Dagoll Dagom was the top ranking theatre production

©Lorena Cervera

AUDIENCE

Catalan productions performed in Barcelona.

Audience and Revenue. 2013* Source: ADETCA

La família irreal

AUDIENCE

REVENUE

146.041

3.833.512

Toc Toc

68.659

1.445.637

Bits

45.556

1.185.958

El crèdit

44.202

958.266

Barcelona

40.742

861.757

* All productions in Catalan

El Teatre del Raval staged the Goodbye Barcelona production

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CINEMA Films shown in Catalonia. Audience and Revenue. 2013 Source: Rentrak

374.729 2.658.334,84€ World War Z

Release date 02/08/2013

346.322 2.579.855,16€ The Hobbit: The Desolation of Smaug

Release date 13/12/2013

350.511 2.575.013,67€ Django Unchained

Release date 18/01/2013

362.044 2.478.267,65€ 376.216 2.431.111,32€

The Croods

Release date 22/03/2013

Despicable Me 2

Release date 05/07/2013

Catalan film productions shown in Catalonia.

Audience and Revenue. 2013 Source: Rentrak

206.981 1.516.027,74€ Mama

Release date 08/02/2013

131.276 983.689,85€ Los Últimos Días [The Last Days]

Release date 27/03/2013

128.069 807.455,52€

Zipi y Zape y el club de la canica [Zip & Zap and the Marble Gang] Release date 04/10/2013

82.670 600.344,95€

83.213 567.335,39€

Release date 21/12/2013

Release date 08/11/2013

El Cuerpo [The Body]

Séptimo [Seventh]

Films shown in Catalan in Catalonia.

Audience and Revenue. 2013 Source: Rentrak

49.658

315.652,51€

Barrufets 2 [Smurfs 2]

38.089 251.126,71€

36.831 249.746,40€

Release date 29/11/2013

Release date 22/03/2013

Frozen

Release date 02/08/2013

Els Croods [The Croods]

28.781 190.160,81€

Doraemon i Nobita Holmes en el misteriós museu del futur [Doraemon the Movie: Nobitaʼs Secret Gadget Museum]

28.441 183.694,56€ Gru 2 [Despicable Me 2] Release date 05/07/2013

Release date 31/10/2013

AUDIENCE

REVENUE

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Ministry of Culture - Directorate General for Creation and Cultural Companies

BOOKS Best selling books in Catalonia. 2013* Source: GFK

TITLE

AUTHOR

PUBLISHER

Victus [Victus, The Fall of Barcelona, a Novel]

Albert Sánchez Piñol

La Campana

Brúixoles que busquen somriures perduts

Albert Espinosa

Rosa dels vents

Wonder

R.J. Palacio

La Campana

L'estiu que comença

Sílvia Soler

Planeta

Inferno

Dan Brown

Empúries

*All Catalan publishers

Best selling Spanish language books in Catalona. 2013* Source: GFK

TITLE

AUTHOR

PUBLISHER

Cincuenta sombras de Grey (Cincuenta sombras I) [Fifty Shades of Grey – (Fifty Shades I)]

E.L. James

Grijalbo

Inferno

Dan Brown

Planeta

Victus [Victus, The Fall of Barcelona, a Novel]

Albert Sánchez Piñol

La Campana

Cincuenta sombras de Grey (Cincuenta sombras I) [Fifty Shades Darker (Fifty Shades II)]

E.L. James

Grijalbo

Cincuenta sombras liberadas (Cincuenta sombras III) [Fifty Shades Freed (FiftyShades III)]

E.L. James

Grijalbo

*All Catalan publishers

The adventures of Martí Zuviría in the War of Spanish Succession topped the readers charts in 2013

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The first part of an erotic trilogy that became a runaway success

MUSIC Best selling albums by Catalan artists in Catalonia. 2013 Source: Anuari 2014 de la música i l’espectacle als Països Catalans, by Enderrock GRUP/ARTIST

TITLE

Various artists

El disc de La Marató 2013 (Charity album)

UNITS SOLD

Sergio Dalma

Cadore 33

70.000

Club Súper 3

Connectem CS3

40.000

Various artists

Polseres vermelles

40.000

Manel

Atletes, baixin de l’escenari

36.000

200.000

VIDEO GAMES Best selling video games in Catalonia. 2013 Source: GFK

POS.

TÍTLE

BRAND

PLATFORM

UNITS SOLD

REVENUES (€)

1

Grand Theft Auto V

R*

2

FIFA 14 (MOVE)

Electronic Arts

PS3

77.222

4.692.756

PS3

38.142

2.276.237

3

Call of Duty: Ghosts

4

Just Dance 2014

Activision

PS3

26.820

1.608.986

Ubisoft

WII

24.130

978.453

5

The Last Of Us

Sony

PS3

18.034

982.015

Solidarity and music, a winning duo in the ranking of best-selling albums

Grand Theft Auto was the best-selling video game of 2013 in Catalonia

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Ministry of Culture - Directorate General for Creation and Cultural Companies

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+ Info 57

Ministry of Culture - Directorate General for Creation and Cultural Companies

Macroeconomic Data Cultural and creative activities. Catalonia 2011

Empresas culturales y creativas. Cataluña 2011

Source: IDESCAT

Fuente: IDESCAT NUMBER OF COMPANIES

GROSS VALUE ADDED*

Creative, artistic activities and shows

5.114

459

Cultural activities

6.718

1.547

Creative activities

28.541

3.951

CULTURAL AND CREATIVE ACTIVITY TOTAL

40.373

5.957

611.751

192.570

6,6%

3,1%

Total activities in Catalonia % /Total Catalonia

5.114

ACTIVITATS DE CREACIÓ, ARTÍSTIQUES I DʼESPECTACLES

28.541

ACTIVITATS CREATIVES

6.718

ACTIVITATS CULTURALS

*In millions of euros

40.373

TOTAL EMPRESAS

Gross value added from cultural and creative companies in Catalonia. 2011 Source: IDESCAT

CREATIVE ACTIVITIES 3.951,22M€ GROSS VALUE ADDED

CREATIVE, ARTISTIC ACTIVITIES AND SHOWS 458,19M€ GROSS VALUE ADDED 305,73M€

152,46M€

2.217,17M€

7,7%

PERFORMING ARTS, ARTISTIC AND LITERACY CREATION, AND MANAGEMENT OF SALES FROM SHOWS LIBRARIES AND ARCHIVES

25,9% CULTURAL ACTIVITIES 1.546,61M€ GROSS VALUE ADDED 704,76M€ 428,97M€ 283M€ 129,88M€

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BOOK, NEWSPAPER AND MAGAZINE PUBLISHING FILM, VIDEO AND TV PROGRAMMES AND SOUND RECORDING AND MUSIC PUBLISHING RADIO AND TELEVISION RETAIL SALE OF BOOKS, NEWSPAPERS AND STATIONERY ITEMS

66,3%

1.040,22M€ 418,8M€ 126,11M€ 76,49M€ 72,43M€

INFORMATION SERVICES AND INFORMATION TECHNOLOGY ADVERTISING TECHNICAL ARCHITECTURE SERVICES SPECIALIST DESIGN ACTIVITIES VIDEO GAME AND COMPUTER PROGRAMME PUBLISHING PHOTOGRAPHY

5.957M€

TOTAL GROSS VALUE ADDED

Trade balance. Catalonia and Spain. Cultural and creative industries 2009-2013 Source: ICEX (in millions of euros) CATALONIA

2012

2013 % CAT/ ESP

2009

2010

2011

2013

Exports

483,4

490,8

493,1

463,6 470,4 46,54%

Imports

369,2

378,8

322,7

283,7 312,7 29,73%

Balance

114,2

112,1

170,4

179,9 157,6

300

-200

157,6 -41,2

-147,6

-256,3

-303,1

-100

179,9

170,4

112,1

0

-179,7

100

114,2

200

-300

-400 2009

2010

CATALONIA

2011

2012

2013

SPAIN

Population employed within the cultural and creative sector in Catalonia. 2012 – 1st quarter of 2014

EMPLOYMENT IN THE CULTURAL AND CREATIVE SECTORS IN CATALONIA % OF TOTAL EMPLOYMENT IN CATALONIA

Source: Quarterly data from the Labour Force Survey. Ministry of Culture and Idescat

80.000

1st Q. 2014

100.000

4th Q. 2013

5,0%

3rd Q. 2013

120.000

2nd Q. 2013

5,5%

1st Q. 2013

140.000

4th Q. 2012

6,0%

3rd Q. 2012

160.000

2nd Q. 2012

6,5%

1st Q. 2012

180.000

4,5%

4,0%

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Ministry of Culture - Directorate General for Creation and Cultural Companies

Piracy Internet access to cultural products.

Distribution by sector Spain. 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013.

La Coalición

51% of Internet users admit to accessing products illegally

20%

43%

PIRATED MUSIC

10%

PIRATED MOVIES

15%

PIRATED VIDEO GAMES

PIRATED BOOKS

Pirated content data. Spain. 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013.

La Coalición

PHYSICAL

ONLINE

TOTAL

Millions of pirated content

9

3.192

3.201

Value of pirated content in millions of euros

143

16.136

16.279

Industry value including estimated loss of revenue.

Spain 2013 Source: Observatorio de Piratería y Hábitos de Consumos i Contenidos Digitales 2013.

La Coalición

Legal industry value Loss of revenue TOTAL (industry + loss of revenue)

PHYSICAL

ONLINE

TOTAL

2.898

198

3.096

638

688

1.326

3.536

886

4.422

PHYSICAL MUSIC

DIGITAL MUSIC

PHYSICAL MOVIES

LEGAL INDUSTRY VALUE

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DIGITAL FILM

PHYSICS VIDEO GAMES

LOST OF REVENUE

DIGITAL VIDEO GAMES

PHYSICAL BOOKS

DIGITAL BOOKS

European Fiscal Information Comparison of Cultural VAT in other European countries, by product. 2013 Fuente: Ministry of Culture based on the Tax Office and the European Commission: VAT Rates Applied in the Member States of the European Union

Denmark

Spain

UK

25%

Denmark

25%

Denmark

25%

Denmark

25%

Denmark

25%

Italy

21%

Sweden

25%

Sweden

25%

Sweden

25%

Finland

24%

Finland

24%

Finland

24%

Ireland

23%

Ireland

23%

Portugal

23%

Portugal

23%

Spain

21%

Spain

Netherlands

21%

Netherlands

21%

Spain

21%

20%

21%

Belgium

21%

Belgium

21%

Belgium

21%

Italy

21%

Italy

21%

Italy

21%

Austria

20%

Austria

20%

Austria

20%

UK

20%

UK

20%

UK

France Germany

19,6% 19%

France

19,6%

Germany

19%

Luxembourg

15%

France Luxembourg Ireland

Portugal

13%

Finland

10%

Finland

10%

Austria

10%

Austria

10%

Italy

10%

Ireland

9%

Germany

7%

Germany

7%

Netherlands

6%

Netherlands

6%

Belgium

6%

Belgium

6%

Sweden

6%

Sweden

6%

Portugal France Luxembourg

5,5% 3%

Admissions to cultural services, shows (cinema, theatre)

France

6%

21%(*)

Germany Netherlands

6%

Portugal

6%

Luxembourg

3%

20% 19,6% 15% 13,5%

7%

5,5%

Spain

4%

Luxembourg

3%

Ireland

0%

UK

0%

Books

E-books

CD / CD-ROM / Hifi-Video

Works of art, collector’s items and antiques

* In early 2014, a reduction in VAT to 10% on the purchase of works of art from artists was announced

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Ministry of Culture - Directorate General for Creation and Cultural Companies

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Offices and addresses Directorate General for Creation and Cultural Companies (DGCEC) Passatge de la Banca, 1-3 08002 Barcelona T.: 93 316 27 00 dgcec@gencat.cat www.gencat.cat/cultura

Plaça Salvador Seguí, 1-9 08001 Barcelona T.: 93 5671 070 difusioartistica@gencat.cat http://cultura.gencat.cat/promociocultural

Arts Santa Mònica

Institució de les Lletres Catalanes

La Rambla, 7 08002 Barcelona T.: 93 567 11 10 icec.cultura@gencat.cat www.artssantamonica.cat

Carrer de Mallorca, 272, 1a planta 08037 Barcelona T.: 93 316 27 45 ilc.cultura@gencat.cat www.lletrescatalanes.cat

Catalan Institute for the Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona T.: 93 316 27 00 icec.cultura@gencat.cat www.gencat.cat/cultura/icec

Business Development Service (SDE) T.: 93 556 51 99 sde.icec@gencat.cat www.sde.cultura.gencat.cat

Filmoteca de Catalunya Film Screening Venues. Film Library Plaça Salvador Seguí, 1-9 08001 Barcelona T.: 93 5671 070 filmoteca.cultura@gencat.cat www.filmoteca.cat

Preservation and Restoration Centre Ds. Parc Audiovisual, Edifici I, BA L1 Carretera BV-1274, Km. 1 08225 Terrassa arxiufilmoteca.cultura@gencat.cat

Creative Europe Desk MEDIA Catalunya

Catalunya Film Commission

T.: 93 552 49 49 / 93 552 49 48 europacreativamedia@gencat.cat www.europacreativamedia.cat

T.: 93 552 91 63 / 695 35 79 61 info@bcncatfilmcommission.com www.bcncatfilmcommission.com

ICEC offices abroad Berlin Office Charlottenstr. 18 D-10117 Berlin T.: +49 30 551 95 40 berlin.icec@t-online.de Brussels Office 227, Rue de la Loi / Wetstraat B-1040 Bruxelles/ Brussel T.: +32 2 230 72 21 brussels.icec@gencat.be London Office 107-111, Fleet Street UK-London EC4A 2AB T.: +44 207 936 95 08 london.icec@gencat.cat Paris Office 50, rue Saint Ferdinand F-75017 Paris T.: +33 1 43 25 04 35 paris2.icec@gencat.cat

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