Icebug Spring/Summer 2024 Collection

SPRING SUMMER 2024 LOOKBOOK

A communitychangemaking

Our vision is to be a changemaker for a society where people can thrive, on a planet in balance.

This is not some dreamy, distant outcome of the work we do.

It is the work. Every day, for all of us.

We act on best knowledge. Strive for maximum impact. Focus on what we’re uniquely positioned to do.

Taking your responsibility by doing the right thing when you know what the right thing is.

If we believe that the World needs to be on a strict CO2 budget and that a 50% emission cut is needed by 2030, we need to get on that program too, and we can’t air freight products home just to catch the sales.

Since we don’t have to satisfy the stock market or venture capitalists, the boundary is not “we will do this as long as it doesn’t hurt our profit”. Growth and profit don’t have a real value for us by themselves, but only to secure our survival and as a means to make more impact towards our vision.

To make this happen we need to change the culture around us, to a culture where resources are respected, to a culture where taking care of things you already own gives more of a kick than buying new stuff, to a culture where the quality of an experience isn’t measured by how exotic or flashy it is, when spending some time in the forest together with people you like can be just as or even more fulfilling.

To a business culture where you don’t prioritize your short-term profit over long term effects on people and nature.

Not about being perfect but about being ethical

The decisive decade

2020-2030 has been named the “decisive decade”, where we need to take action to counter climate change and biodiversity loss, and we believe that’s true.

These times call for all of us to find our inner motivation for becoming our version of activists, to find what we love and how we want to protect that.

It’s you being a changemaker that will make a difference.

How we make a difference

1 % FOR THE PLANET

1% of our sales are always donated to environmental nonprofits. NPOs we have supported last year: One tree Planted, Protect our Winters, Naturarvet.

FAIR WEAR FOUNDATION

Icebug is member of Fair Wear Foundation, an international non-profit organization with focus on labour conditions in garment and footwear production. The mission is to help the industry to secure safe, dignified and properly paid employment for their workers.

B CORP

As a certified B Corp, Icebug is part of a global community of businesses that meet high standards of social and environmental impact.

We want to use our business to make a positive impact in peoples’ lives. We are aiming at changing the shoe industry in a sustainable direction.

FOOTPRINTS FOLLOW THE

FOLLOW THE FOOTPRINT™

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FSC® certified Natural rubber in outsoles

We initiated a collaboration with Forest Stewardship Council® (FSC) and other footwear brands to develop FSC® certified footwear rubber supply chain in Thailand.

FSC® secures sustainable forestry (rubber farming) and good working conditions and traceability in the whole value chain.

Icebug is now FSC® certified (license code: FSC-C173562) and so is the whole value chain. We source FSC® certified natural rubber from small holder farmers in Thailand, where we also invited other footwear brands to increase the volumes and keep the farmers and processor motivated.

For FW23 we aim for all styles to be FSC® certified with FSC® rubber in the outsoles.

Switching to solar energy

We teamed up with Clean Energy Investment Agency (CEIA) and other brands to offer our partner factories in Vietnam favorable rooftop solar energy. The feasibility studies show potential for up to 67% savings of climate emissions, plus resulting in cheaper energy, a real win-win! All three assembly factories in Vietnam joined the purchase process in 2022.

We expect that the solar energy installations will be made in time to give all FW23 styles lower energy footprint thanks to this project. This will decrease our overall footprint with around 8% per functional unit (a pair of shoes).

Full leather traceability by SPOOR

Icebug runs a pilot project with Danish SPOOR and Ecco Leather that enables tracing of the leather origin back to the farm - and even to the unique animal!

The point of this is to know that this leather is from healthy and well treated cows from Danish farms which assures no deforestation and good working conditions.

The SPOOR leather also comes with specific climate data with 28 % lower emissions per kg leather than today, meaning roughly 1,5 kg less CO2e per pair of Metro leather shoes. Of course we also keep the excellent features of Eccos Dritan® leather with Leather Working Group (LWG) gold standard. The Dritan® method saves chemicals, water and energy.

The SPOOR leather will be launched in FW23 on some selected Icebug styles.

Running

The ice might be gone, but traction is always needed.

We provide traction footwear to fit the natural elements. Shoes for everyone, from the elite orienteering racer to the recreational gravel road runner. With organic minimalism design and clever material selection, our running shoes give you a comfortable run experience.

Pytho6 RB9X™ Petroleum / Orange

Pytho6 RB9X™ Petroleum / Orange

RUNNING

Aura RB9X™ Lightgrey / Lime

M: I23001-0B

W: I23002-0B

Aura RB9X™ DeepBlue / Copper

M: I23001-0D

W: I23002-0D

Aura RB9X™ Black

M: I23001-0A

W: I23002-0A

Horizon RB9X™ Aqua / Blue

M: G93003-0E

Rover2

GTX Black / SlateGrey

M: I53001-0A

W: I53002-0A

SteelBlue

M: I53001-0B

Hibiscus

W: I53002-0B

Pytho6 RB9X™ Petroleum / Orange

M: H91001-0B

Acceleritas8 RB9X™ Orange / Black

M: B53101-0B

Acceleritas8 RB9X™ Ocean / Orange

W: B53102-0B

Spirit8 OLX Poison / Black

M: A98101-9B

W: A98102-9B

Sisu2 OLX Posion

M: A98105-9A

W: A98106-9A

RB9X™

Rover2 RB9X™ GTX

Rover2 RB9X™ GTX

Horizon RB9X™ Grape / CandyRed

W: G93003-0E

Arcus RB9X™ GTX TrueBlack

M: H73001-0A

W: H73002-0A

NEW

Arcus RB9X™ GTX Green / Stone

M: H73001-0C

W: H73002-0C

Arcus RB9X™ GTX Saphire / Stone

M: H73001-0D

W: H73002-0D

Pytho6 RB9X™ Petroleum / Aruba

W: H91002-0B

Pytho6 BUGrip® DarkBlue / Mint

M: H89001-9A

W: H89002-9A

Pytho6 BUGrip® Mango / Black

M: H89001-9B

W: H89002-9B

Pytho6 BUGrip® Lime / Mint

M: H89001-9D

W: H89002-9D

Outdoor

Long walks, light day hikes, exploring the nearby forest or just keeping your feet dry in a spring downpour; our Outdoor shoes will impress and keep you happy.

With durability, comfort, and versatility we create footwear for the active and curious everyday adventurers.

Haze RB9X™ GTX

Petroleum / Chestnut

M: G93009-0B

W: G93010-0B

M:G93009-0F

W: G93010-0F

W: G93010-0H

M: G93019-0A

W: G93020-0A

M: D5457-0A

W:

M: D5457-0C

W: D5458-0C

M: G93015-0A

W: G93016-0C

M: G93015-0E

W: G93016-0E

Haze RB9X™ GTX Black / Maple

Rover Mid RB9X™ GTX Black / SlateGrey

Rover Mid RB9X™ GTX Black / Mint

D5458-0A

Rover Mid RB9X™ GTX Blueberry

Haze Mid Biosole™ GTX GreenStone / Orange

Tind RB9X™ PineGrey / Black

Haze RB9X™ GTX Black / Granite

Haze RB9X™ GTX Petroleum / Chestnut

M: G93009-0E

Haze RB9X™ GTX ReefBlue

Tind RB9X™ DarkOlive

Lifestyle

Our lifestyle footwear combine great fit, comfort, grip, and humble Scandinavian design language.

These shoes will take care of you in your everyday life - and perhaps on some adventures as well.

Eli RB9X™

Mustard

Eli RB9X™

Larvik Hemp Biosole™

PineGrey / Black

Eli RB9X™ Black F88025-0A

Eli RB9X™ Steel blue F88025-0B

Eli RB9X™ Olive F88025-0E

NEW STYLE

NEW COLOR

NEW

Eli RB9X™ Pearl white F88025-0G

NEW

STYLE

Aura ReWool Biosole™ Whitesand I23003-0B

NEW STYLE

NEW STYLE

NEW STYLE

Reuse v1 Biosole™ Steel blue F88026-0A

Larvik Hemp Biosole™ TrueBlack H84003-0A

Larvik Hemp Biosole™ Coffee / Black H84003-0B

Larvik Hemp Biosole™ PineGrey / Black H84003-0C

NEW STYLE

NEW STYLE

NEW STYLE

Loe Biosole™ True Black F88028-0A

Loe Biosole™ Hazel F88028-0B

Loe Biosole™ Stone F88028-0C

Eli RB9X™ Mustard F88025-0J

Eli RB9X™ Violet F88025-0K

Mosi RB9X™ Black I54001-0A

Mosi RB9X™ DenimBlue I54001-0C

Mosi RB9X™ SteelGrey I54001-0D

Mosi RB9X™

Mosi RB9X is the result of mixing our most successful summer lifestyle Eli with our knowledge of comfort anatomical walking.

Mosi has the same clean lines and unicolor look as Eli but also features a hidden technical side. The knit, the inside caging reinforcement, the grippy outsole and the super comfortable midsole delivers a light and great walking experience.

The result is an airy shoe with great fit, and the right amount of stability from the sole and upper to be able to walk in for long hours during spring and summer time.

Mosi RB9X™ Black I54001-0A

NEW STYLE

Mosi RB9X™ DenimBlue I54001-0C

NEW STYLE

Mosi RB9X™ SteelGrey I54001-0D

NEW STYLE

Airy shoe with great fit and the right amount of stability

Aura RB9X™

Welcome to a new world of smooth and lovely running. The new Aura RB9X™ offers our most maximized cushioning ever. With an airy, lightweight mesh upper, your feet will enjoy the run as much as you, even on hard surfaces.

The new SuperC Foam™, Nitrogen infused EVA is lighter and softer than a traditional EVA midsole. In addition, it comes with higher energy return and lower climate impact. Of course, you also have Icebug’s grip rubber RB9X™ under the sole!

Aura RB9X™ Lightgrey / Lime

M: I23001-0B

W: I23002-0B

NEW STYLE

Aura RB9X™ DeepBlue / Copper

M: I23001-0D W: I23002-0D

NEW STYLE

Aura RB9X™ Black M: I23001-0A W: I23002-0A

NEW COLOR

Rover2 RB9X™ GTX

Rover is one of our most beloved hiking shoes ever. Now we have made it even better, more comfortable and stable.

We also gave it an aesthetic upgrade. The new look is sleeker, and the new, even more durable upper textile (recycled Nylon Cordura) gives it a more technical appearance.

Rover2 represents the next generation of an already popular shoe, and we hope that you will like it as much as we do.

Next generation of our most loved hiking shoe ever

Rover2 RB9X™ GTX Black / SlateGrey M: I53001-0A

Rover2 RB9X™ GTX SteelBlue M: I53001-0B

Rover2 RB9X™ GTX Hibiscus W: I53002-0B

To give more support to the foot and to create a more comfortable and secure walking experience we have increased the sidewall around the heel.

We also added a torsion cup to the design. This internal torsion cup is placed on a less exposed area than on the previous Rover, which makes it more durable and long lasting than before.

The rubber underneath is also covering the entire sole – to increase durability. This is an important upgrade from the previous version.

To improve the comfort we have made small alterations of the last. We gave it a straighter big-toe-line and a less pointy toe.

The changes has made it more ergonomic, and the feet have more space to spread out. Of course, this makes it even better suited for longer walks and hikes.

Rover2 RB9X™ GTX SteelBlue

Pytho6 RB9X™ Petroleum / Orange

Pytho6 RB9X™ Petroleum / Orange

Aura RB9X™

Lightgrey / Lime

Aura RB9X™

DeepBlue / Copper

Aura ReWool Biosole™ Whitesand

Aura ReWool Biosole™ Whitesand

Aura ReWool Biosole™ Whitesand

Eli RB9X™ Mustard

Pytho6 RB9X™

Petroleum / Orange

Aura RB9X™

Aura ReWool Biosole™ Whitesand

Pytho6 RB9X™ Petroleum / Aruba

Aura ReWool Biosole™ Whitesand

Aura RB9X™

DeepBlue / Copper

Pytho6 RB9X™ Petroleum / Aruba

Aura RB9X™

Eli RB9X™