Icebug Spring/Summer 2023 Collection

SPRING SUMMER

2023

A changemaking community Our vision is to be a changemaker for a society where people can thrive, on a planet in balance.

This is not some dreamy, distant outcome of the work we do.

It is the work.

Every day, for all of us.

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Not about being perfect but about being ethical We act on best knowledge. Strive for maximum impact.

Focus on what we’re uniquely positioned to do.

Taking your responsibility by doing the right thing when you know what the right thing is.

If we believe that the World needs to be on a strict CO2 budget and that a 50% emission cut is needed by 2030, we need to get on that program too, and we can’t air freight products home just to catch the sales.

Since we don’t have to satisfy the stock market or venture capitalists, the boundary is not “we will do this as long as it doesn’t hurt our profit”. Growth and profit don’t have a real value for us by themselves, but only to secure our survival and as a means to make more impact towards our vision.

To make this happen we need to change the culture around us, to a culture where resources are respected, to a culture where taking care of things you already own gives more of a kick than buying new stuff, to a culture where the quality of an experience isn’t measured by how exotic or flashy it is, when spending some time in the forest together with people you like can be just as or even more fulfilling.

To a business culture where you don’t prioritize your short-term profit over long term effects on people and nature.

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The decisive decade 2020-2030 has been named the “decisive decade”, where we need to take action to counter climate change and biodiversity loss, and we believe that’s true.

We’re now a couple of days into the second year of it.

These times call for all of us to find our inner motivation for becoming our version of activists, to find what we love and how we want to protect that.

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It’s you being a changemaker that will make a difference.

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How we make a difference

1 % FOR THE PLANET

1% of our sales are always donated to environmental nonprofits. NPOs we have supported last year: One tree Planted, Protect our Winters, Naturarvet.

FAIR WEAR FOUNDATION Icebug is member of Fair Wear Foundation, an international non-profit organization with focus on labour conditions in garment and footwear production. The mission is to help the industry to secure safe, dignified and properly paid employment for their workers.

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FOLLOW THE

FOOTPRINTS

FOLLOW THE FOOTPRINT™

Through Follow the Footprints™ we make it possible to easily follow and check that we walk the talk. Simply scan the QR code to land at a locked blockchain-based website hosted by TrustTrace. There you find the key sustainability indicators, as well as the product journey.

Scan this code and see all information about our Arcus RB9X® (FW22)

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FSC® certified Natural rubber in outsoles We initiated a collaboration with Forest Stewardship Council® (FSC) and other footwear brands to develop FSC® certified footwear rubber supply chain in Thailand.

FSC secures sustainable forestry (rubber farming) and good working conditions and traceability in the whole value chain.

Icebug is now FSC certified (license code: FSC-C173562) and so is the whole value chain. We source FSC certified natural rubber from small holder farmers in Thailand, where we also invited other footwear brands to increase the volumes and keep the farmers and processor motivated.

For SS23 several styles will be FSC certified with FSC rubber in the outsoles.

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Solar energy on factories roof We teamed up with Clean Energy Investment Agency (CEIA) and other brands to offer our partner factories in Vietnam favorable rooftop solar energy.

The feasibility studies show potential for up to 67% savings of climate emissions, plus cheaper energy, a real win-win! Great Process and Haksan, together producing the majority of Icebugs shoes, joined the purchase process early 2022.

We expect the SS23 styles to get lower energy footprint thanks to this project.

Full leather traceability by SPOOR Icebug runs a pilot project with Danish SPOOR and Ecco Leather that enables tracing of the leather origin back to the farm - and even to the unique animal!

So we know that this leather is from healthy and well treated cows from Danish farms which assures no deforestation and good working conditions.

The SPOOR leather also comes with specific climate data with lower emissions than today. Of course we also keep the excellent features of Eccos Dritan leather with Leather Working Group (LWG) gold standard. The Dritan method saves chemicals, water and energy.

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Running We provide the best traction for your runs. Carefully selected and tested materials with as low environmental footprint as possible. We create shoes that is for everyone, from the elite orienteering racer to the recreational summer day gravel road runner.

With organic minimalism and clever choices our running shoes give you a comfy, sustainable run.

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Acceleritas8 RB9X® Orange / Black

Arcus RB9X®

Sisu OLX Posion 11

RUNNING

OVERVIEW

LIGHT TRAIL / GRAVEL ROAD / ASPHALT

NEW STYLE

Aura RB9X® Black M: XXXXXX-X W: XXXXXX-X

LIGHT TRAIL / GRAVEL ROAD

NEW STYLE

Horizon RB9X® Black / Granite M: G93003-0D W: G93004-0D

NEW STYLE

Aura RB9X®

Aura RB9X®

NEW COLOR

NEW COLOR

Lightgrey / Lime M: XXXXXX-X W: XXXXXX-X

Horizon RB9X® Aqua / Blue M: XXXXXX-X

DeepBlue / Copper M: XXXXXX-X W: XXXXXX-X

Horizon RB9X® Grape / CandyRed W: XXXXXX-X

NEW STYLE

NEW STYLE

NEW COLOR

TRAIL

NEW STYLE

NEW STYLE

Arcus RB9X® Black M: H73003-0A W: H73004-0A

Aqua / Aruba W: H73004-0B

Arcus RB9X® Aqua M: H73003-0B

NEW COLOR

NEW COLOR

TRAIL

NEW STYLE

Arcus RB9X®

Arcus RB9X® GTX TrueBlack M: H73001-0A W: H73002-0A

Arcus RB9X® GTX Green / Stone M: H73001-0C W: H73002-0C

Arcus RB9X® GTX Saphire / Stone M: H73001-0D W: H73002-0D

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Arcus RB9X® Rust M: XXXXXX-X

RUNNING

NEW STYLE

TRAIL

NEW STYLE

Pytho6 RB9X®

Petroleum / Orange M: XXXXXX-X

Petroleum / Aruba M: XXXXXX-X

NEW STYLE

NEW STYLE

NEW COLOR

TRAIL

NEW STYLE

Pytho6 RB9X®

Rover RB9X® GTX Black / SlateGrey M: D5453-0A W: D5454-0A

Teal / Stone M: D5453-0B

Rover RB9X® GTX DustBlue / Stone W: D5454-0D

NEW STYLE

OFF TRAIL / TRAIL

NEW STYLE

Rover RB9X® GTX

Acceleritas8 RB9X® Orange / Black M: B53101-0B

OFF TRAIL / ORIENTEERING RACING

NEW STYLE

Spirit8 OLX Posion / Black M: A98101-9B W: A98102-9B

Acceleritas8 RB9X® Ocean / Orange W: B53102-0B

NEW STYLE

Sisu OLX

Posion M: A98105-9A W: A98106-9A

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Rover RB9X® GTX Blueberry W: XXXXXX-X

RUNNING

Aura RB9X® Aura is a running shoe made for asphalt and gravel road running. The main aim when designing this shoe was putting comfort first.

The last of the Aura RB9X® is wide and with a straight big toe line and a drop of 6mm.

It has a soft yet energy returning midsole, made from BUGforce® and BLOOM® Foam EVA creating a smooth ride.

The BUGforce® is not only propelling you forward but it also prolongs the midsole compound´s performance and lifetime, by not getting compressed as fast as normal EVA. The comfort is also enhanced by the OrthoLite® HybridPlus-Bio™ insock containing 57% eco content (plant based oil and recycled material).

CUSHIONED ENERGY MIDSOLE UPPER Engineered mesh in Bluesign® 100 % recycled GRS certified PET Polyester.

WEIGHT 173 gr (US 10) DROP 6 mm

Aura RB9X® Black 14

RUNNING

Aura RB9X® Lightgrey / Lime

Aura RB9X® DeepBlue / Copper

The airy upper is made of PET with 70% recycled content.The carefully engineered mesh zones gives structure where needed and allows us to reduce unnecessary reinforcement material. Lowering both the weight and the environmental impact.

The rear pointing heel shape reduces pressure on the achilleas tendon as well as providing an easy and convenient instep. The gentle heel cup shape keeps your foot in place.

The cut-outs around the eyestay makes it wrap perfectly around the foot, adapting seamlessly to each individual preference.

The tongue has been designed with elastic bands on the sides, ensuring that you get the absolute best fit regardless of foot shape and giving that snug feeling.

The rubber outsole has been designed to be better suited for asphalt and gravel running compared to our other running shoes.

It has half the lug depth as Arcus which still gives a high amount of traction compared to competitors on the market. The rubber is opened in the middle and in the back, below the heelbone, to give a softer heel strike.

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RUNNING Aura RB9X® Black

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RUNNING

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RUNNING

Pytho6 RB9X® Pytho is a popular style that has been around for many years – this is the sixth generation!

– the combination of medium drop, torsional rigidity and a spacious, protective toe box is clearly a winning concept.

It has a responsiveness and agility not often found in such a comfortable and long distance capable shoe.

Since this is the go to shoe for many runners we felt it was time to make a true summer version. We sat the bar high and aimed for a shoe that would combine comfort, breathability, low water absorption and serious strength for really tough terrain.

And of course a sole with the same great traction and running feel as the winter version.

Pytho6 RB9X® gives you a great mix between agile ground control and nice cushioning, a shoe ready for harsh terrain long runs.

It has a stable and responsive midsole with 20% BLOOM® foam.

The cleat pattern is developed in close cooperation with Swedish top orienteerer and sky runner Tove Alexandersson. Large cleats widely spread and facing many different directions to give superior grip regardless of the angle of impact.

We use a very strong and durable upper, solution dyed to reduce the water consumption. Thanks to it’s inherent transparency we could celebrate the internal structure and let it play a big part in the look of the shoe. The stone inspired pattern provides great caging for your foot keeping it in place even during the most technical and fast runs.

UPPER Putek mesh 52% PU, 40% PA, 8% PL. TPU mudguard lamination. Interior structure cage in microfiber textile lamination.

Pytho6 RB9X® Petroleum / Orange

WEIGHT 284 gr (US 10) 224 gr (USL 7,5) DROP 9 mm

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AGILE C HARSH TE LONG RUN

RUNNING

To make sure it could take any kind of rough terrain we’ve kept the large mudguard running all around the shoe saying that this is a seriously capable shoe that can take a beating.

CONTROL ERRAIN NS

Pytho6 RB9X® Petroleum / Aruba

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RUNNING

Pytho6 RB9X® Petroleum / Orange 20

RUNNING

Spirit8 OLX Posion / Black

Acceleritas8 RB9X® 21

Lifestyle Live soft but ready for microadventures in our Lifestyle shoes.

Equipped with comfort, grip and humble Scandinavian design language they take care of you in everyday life.

Eide ReWool Biosole™ DarkGrey 22

Larvik Hemp Biosole™ TrueBlack

Eli RB9X® Steel blue

Eli RB9X® 23

LIFESTYLE

OVERVIEW NEW STYLE

NEW STYLE

NEW STYLE

NEW STYLE

Eli RB9X®

Eli RB9X®

Eli RB9X®

Eli RB9X®

NEW COLOR

NEW COLOR

Eli RB9X®

Eli RB9X®

Eli RB9X®

NEW STYLE

NEW STYLE

Black F88025-0A

NEW STYLE

Pearl white XXXXXX-X

Eli RB9X® GTX TrueBlack XXXXXX-X

Steel blue F88025-0B

Violet XXXXXX-X

Turquoise F88025-0D

Mustard XXXXXX-X

Eli RB9X® GTX Olive / Black XXXXXX-X

NEW STYLE

Eide ReWool Biosole™ DarkGrey F88027-0A

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Olive F88025-0E

LIFESTYLE

NEW STYLE

Aura ReWool Biosole™ Grey XXXXXX-X NEW STYLE

Larvik Hemp Biosole™ TrueBlack H84003-0A

NEW STYLE

Nausta Biosole™ Black H84002-0A

NEW STYLE

Aura ReWool Biosole™ Whitesand XXXXXX-X

NEW STYLE

Aura ReWool Biosole™ Sagegreen XXXXXX-X

NEW STYLE

Larvik Hemp Biosole™ Coffee/Black H84003-0B

NEW STYLE

Larvik Hemp Biosole™ PineGrey/Black H84003-0C

NEW STYLE

Nausta Biosole™ PineGrey H84002-0B

NEW STYLE

Nausta Biosole™ Espresso H84002-0E

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LIFESTYLE

Eli RB9X® GTX Eli is one of our most beloved Icebug styles, with appreciated features such as great fit, soft comfort and minimalistic looks that works for any kind of occasion.

This style is taking Eli to the next level, making it ready for all kinds of summer weather by adding a waterproof membrane to it.

To keep Eli’s super comfy feeling, we are using GoreTex Invisible Fit membrane, being thinner and softer than the “normal” GTX booty construction.

A durable toecap is also added due to the technical construction of the GTX Invisible Fit membrane, but it also provides extra protection and wear resistance - perfect for an adventure ready lifestyle shoe.

Our aim when creating Eli GTX was to further develop the features of Eli to something that you can use for everyday exploring.

EVERYD ACTIV

Eli RB9X® GTX TrueBlack 26

LIFESTYLE

Eli GTX is equipped with the best rubber traction.

The knitted upper is made from recycled PET, and the Large contact surfaces of the cleats create excellent yarn is solution dyed for minimizing energy and water allround activity grip even on wet slippery surfaces. The consumption in the dyeing process. midsole compound is boosted with BUGforce, giving cushy comfort and energy return for long walks.

Eli RB9X® GTX Olive / Black

DAY EXPLORING VE LIFESTYLE With great fit, easy on/off, protected toe and waterproof upper on a performance mid- and outsole Eli RB9X® GTX is the perfect shoe for travelling and everyday exploring.

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LIFESTYLE

Aura ReWool Biosole™ When designing the Aura ReWool the focus was on making a shoe that can offer great walking comfort and foot climate for the user, to create a summer shoe that breathes well and feels super-comfy. Aura ReWool is like putting on a slipper and walking on clouds.

The aim for the entire upper and the red thread throughout the design has been to use natural materials. Not just to consider the fibre used in the upper but to also pay attention to the smaller details, such as the toe reinforcement and the heel and eyestay lining.

To step away from the use of plastics and move towards natural materials. Tencel mixed with BCI cotton is used as a toe reinforcement and felted wool as heel and eyestay lining.

Aura ReWool Biosole™ Grey

Aura ReWool Biosole™ Sagegreen

Aura ReWool Biosole™ Whitesand 28

LIFESTYLE

KNITTED RECYCLED WOOL

Wool is such a perfect material to use when the goal is to create good foot climate and together with the airy knitted upper it really serves its purpose on this shoe. Wool also has a “self-cleaning” ability, making it a perfect companion throughout the summer adventures. The entire upper is designed as a one layer engineered knit to keep it as airy and thin as possible.

We are using 50% ReWool in the upper, as recycled wool has a far lower impact on the environment than what virgin wool has. But in order to give the shoe an abrasion resistance, so that you can use it for as long as possible, it is mixed with 50% recycled polyester that has been solution dyed.

Midsole This is a shoe that is easy to put on and that gives great cushioning and comfort. The midsole is soft and has energy returning BUGforce mixed with BLOOM® algae EVA. Outsole The outsole is grippy, soft and durable Biosole™; 60% natural rubber and 15% recycled Biosole™ rubber and the EVA/BLOOM® insock is lined with recycled felted wool from Woolpowers production.

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Outdoor Long walks, light day hikes, exploring the nearby forest or just keeping your feet dry in a spring downpour; our Outdoor shoes will give you their full attention. With durability, comfort and versatility we create footwear for the active and curious everyday adventurers.

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Tind RB9X® Almond / Mint 31

OUTDOOR

OVERVIEW NEW STYLE

Haze RB9X® GTX Black / Maple M: G93009-0B W: G93010-0B NEW COLOR

Haze Mid Biosole™ GTX Shadow / StoneBlue M: XXXXXX-X

NEW STYLE

Tind RB9X®

PineGrey / Black M: G93015-0A W: G93016-0C NEW STYLE

Rover Mid RB9X® Black / Mint W: D5458-0A

NEW COLOR

Haze RB9X® GTX Petroleum / Chestnut M: XXXXXX-X W: XXXXXX-X

NEW COLOR

Haze RB9X® GTX Ash / Steelblue M: XXXXXX-X W: XXXXXX-X

NEW COLOR

Haze Mid Biosole™ GTX Shadow / Burgundy W: XXXXXX-X

NEW STYLE

Tind RB9X® Almond / Mint M: G93015-0B W: G93016-0B

NEW COLOR

Tind RB9X®

LightGrey/SpicyOrange M: XXXXXX-X W: XXXXXX-X

NEW STYLE

Rover Mid RB9X® Black / SlateGrey M: D5457-0A

NEW COLOR

Rover Mid RB9X® Blueberry W: XXXXXX-X

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OUTDOOR

Haze Mid RB9X® GTX Black / Maple

Rover Mid RB9X® GTX Black / Mint

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OUTDOOR

Haze Mid RB9X® Black / M

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OUTDOOR

GTX Maple

Rover Mid RB9X® GTX Black / Mint

Haze Mid RB9X® GTX Black / Maple 35

OUTDOOR

T PineG 36

OUTDOOR

Tind RB9X® Grey / Black 37

ICEBUG HQ Fabriksstråket 35, 433 76 Jonsered, SWEDEN info@icebug.se www.icebug.com