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WE ARE THE Traction Changemaker

In 2001, Icebug was founded with a mission: to provide superior traction for people who want – and need – to get outside every day.

Twenty-five years later, our position as a world-leading brand is steadfast – and still evolving. We continue to innovate, delivering new traction technologies for a wide range of activities. Whether you’re running a marathon on a frozen lake or simply picking up groceries in winter without risking a trip to the ER, Icebug is there for you. This brings us to our vision of “Contributing to flourishing lives” – and to our role as a changemaker.

In times of climate change and overconsumption, it’s more important than ever to ask: What is your company for? What do you contribute to the world?

At Icebug, we are confident that our products make a positive difference. Better for those we help stay active and healthy in winter. Better for those who seek durable products made responsibly. Better for everyone involved in our value chain.

Being a B Corp and a 1% for the Planet member means we prioritize more than profit. Being a Fair Wear Foundation Leader means you can trust that our production follows high standards, set by a respected third party. And by opening up on CO2e emissions and value chain details through a QR code in every shoe, we offer full transparency – to you and your customers. But we want to do more. We want to fully explore how we as a company can contribute to flourishing lives – how we can help people enjoy life more and be healthier, while reducing their negative impact on the planet.

The future we want to be part of is one that’s rich in experience – but respects the boundaries of the Earth.

We’ve come a long way in these 20+ years, and we’re not slowing down.

We’re using Icebug as a pilot for new thinking: making the workplace an arena for well-being and inner growth, trying out bold ideas – and sticking to what we believe is right. No matter the chaos around us, Icebug stays the course, doing good where it’s needed most. With better traction than ever.

The brand promise.

To support the company’s vision and purposes we have three specific brand promises. These give our users a very concrete idea on what they can expect from us and our products. Superior

Brand promise - Business as a force for good

When you invest in Icebug products, you can be confident that we invest both time and money into driving positive change.

1 % for the Planet

1% of our sales are always donated to nonprofits such as Protect Our Winters, Naturarvet and Hej Främling.

B Corp

As a certified B Corp, Icebug is part of a global community of businesses that meet high standards of social and environmental impact.

We want to use our business to make a positive impact in people’s lives. We are aiming at changing the shoe industry in a sustainable direction.

Fair Wear Foundation

Icebug is member of Fair Wear Foundation, an international non-profit organization with focus on labour conditions in garment and footwear production.

The mission is to help the industry to secure safe, dignified and properly paid employment for their workers. All Icebugs assembly factories have been Fair Wear audited and are closely followed up for regular improvement. Fairwear also evaluate and publish Icebug’s effort as a brand.

FOLLOW THE

FOOTPRINTS

Follow the Footprints™

Scan this code, chose a style and see the sustainability footprint for your style.

Through Follow the Footprints™ we make it possible to easily follow and check that we walk the talk. Simply scan the QR code and you will come to a website where we present the product’s key sustainability indicators:

Carbon emissions, kg CO2 equivalents per pair of shoes

Weight-% of recycled materials

Weight-% of biobased materials

Product journey – the suppliers that made this shoe.

Brand promise - Business as a force for good

Here are some examples of how we invest our time and resources into driving positive change.

Helping to save natural forests

We partner with several organizations that work to preserve forests and biodiversity in Sweden and abroad. In 2024, we donated money to save forests in Sweden, Norway, Finland and Canada through Naturarvet, Skydda skogen, Luonnonperintosaatio Naturvernforbundet and Cpaws. We do this because we know forests have a vital role to play for life on this planet, and because we love to spend time in them. It’s not a lot of fun to hike where there is no life!

Ullersjöbäcken, a forest we’ve helped preserve.

Encouraging Physical Activity

At Icebug, each employee has 3 hours of scheduled exercise during paid working hours each week. This initiative helps us feel healthier, manage stress, and meet WHO guidelines for physical activity. We also encourage other organizations to adopt similar practices.

Participating in Global Conferences

Over the years, we’ve had the opportunity to attend international conferences, including COP28. At these global arenas, we advocate for outdoor lifestyles as a healthier, more sustainable alternative to consumption-heavy activities like excessive shopping or highfootprint travel.

Helping to Build Up Nepal

Through our 1% for the Planet commitment, Icebug supports Build up Nepal, founded after the 2015 earthquake to address housing and poverty crises. By training local communities to construct safe, eco-friendly homes, Build up Nepal has helped build over 6,000 homes and created 2,900 jobs. This initiative empowers people to rebuild their villages sustainably and with resilience.

Protecting our winters

We proudly support organizations that make a difference. One of these is Protect Our Winters, an environmental NGO founded by winter athletes concerned about shrinking snow levels and melting glaciers. Today, they work to raise public awareness and influence policymakers in both Brussels and Washington, D.C.

Advocating for Biodiversity

Sweden needs to raise its ambitions when it comes to preserving biodiversity and the last remaining old-growth forests. We use our business to influence decision-makers, urging them to adopt more ambitious climate and environmental policies. In recent years, we’ve led both marketing campaigns and open letters on this important subject.

Icebug founder David Ekelund on a clear-cut near our HQ.

Greening Our Cash

Have you ever wondered what your money is doing while you’re striving to run a sustainable company? We did too. So, we asked our bank some tough questions. To scale this and make our learnings useful to more, we took part in publishing The Greening Cash Action Guide.

Connecting with Senior Citizens

Once a week, we invite senior citizens to join us for a walk in nature. It’s a wonderful win-win for everyone involved!

Reducing Fossil Fuel Dependence

The world must break its addiction to fossil fuels. We’re doing our best in our production processes—and beyond. One initiative we endorse is the Fossil Fuel Non-Proliferation Treaty, which addresses the threats posed by fossil fuel production. Fourteen governments, including island nations like Vanuatu and Fiji, have signed on, as they experience the impacts of climate change acutely.

Making the Outdoors Accessible

The outdoors should be accessible to all. To help make this a reality, we support the organization Hej Främling in western Sweden. Hej Främling helps immigrants and refugees enjoy nature through activities like hiking and running.

Icebug is financing Hej Främling’s work in the west of Sweden.

Brand promise - Built to last

Our shoes are designed not only to be produced with the smallest possible climate footprint but also to last a really long time.

Therefore, we only work with carefully selected factories and choose materials of really high quality.

Natural vs synthetic materials

At Icebug, we manufacture shoes in both leather and recycled synthetic materials. For us, the function and purpose of the shoes are decisive.

For fast trail shoes, we choose ultra-light mesh materials, while classic boots like Adak are made of leather. Regardless of which shoe you choose, you can trust that it is made to last for a long time.

Studs that can handle everything

Our studs with carbide steel tips are made to give you a comfortable and safe experience for many years, and it’s practically impossible to wear them out. If you do manage to lose a stud, we’ll send you new ones completely free of charge!

Durable rubber

All of Icebug’s rubber compounds—RB9X, Michelin, and the brand-new Nordic Traction— are engineered with exceptional abrasion resistance, demonstrating outstanding durability in rigorous field tests. With over 20 years of expertise in crafting highperformance rubber soles, Icebug is confident that these materials not only endure but exceed expectations.

Coupled with the advanced cleat design, our rubber compounds consistently deliver on Icebug’s brand promise: Superior Traction.

Timeless Design

One often-overlooked reason shoes end up forgotten in closets or discarded is due to fast-changing fashion trends. To counter this, Icebug embraces a timeless design philosophy. Many of our styles have maintained a consistent look over the years, as we avoid fleeting trends and fast fashion cycles.

While we make thoughtful updates and improvements, our goal is to create shoes that will look just as good in a decade as they do today, ensuring they remain both functional and stylish for the long run.

Designing for longevity

Every activity presents unique challenges, and each shoe faces specific points of wear and tear. To maximize durability and function, Icebug designs with these factors in mind. For instance, our inner heel and toe reinforcements are made from 60% recycled plastic, including 11-12% recycled nylon from fishing nets, ensuring these high-wear areas stand up to daily use.

Embracing a minimalist approach, we eliminate unnecessary, delicate components to create footwear that truly lasts.

Brand promise - Built to last

We are far from perfect but here’s some of the materials, certifications and technologies that make our production more sustainable and more durable.

Materials

Susterra®

Bio-based material from corn that is used in midsoles to replace EVA that derives from fossil fuels.

BLOOM®

Replaces fossil fuels with a bio based material that’s literally green: algae harvested from harmful blooms to restore balance to natural ecosystems.

Milspeed®

Giving end of life fishing nets a new life as footwear recycled nylon components.

Ocean RePet

Recycled polyester that comes from plastic waste collected from the ocean.

SPOOR leather

Enables tracing of the leather origin back to the farm - and down to single hides and cows which assures healty cows, no deforestation and good working conditions.

Woolpower®

We use upcycled wool scraps from the Swedish Woolpower clothing factory needlefelted and mixed with synthetics to increase durability and longevity of the product.

Ortholite® insoles

A polyurethane based insole that is used in some of Icebug’s insoles.The Ortholithe® materials contain 15-43 % recycled PU foam and 5-7 % recycled rubber.

SuperC Foam™

A fluid foaming process with Nitrogen gas instead of using chemical agents making a midsole with cushioning that lasts longer and has lower weight.

Cordura

® RE/COR™

A material used in some of our uppers - being 100% Nylon 6 yarn recycled from Cordura®’s production. Well-known for long lasting durability.

PFC free GORE-TEX® ePE

From FW24 our styles uses only PFC free ePE membranes from GORE-TEX, and Icebugs own PFC free membrane BUGDri™.

Solution dyed

The color dye is added during the liquid stage prior to being cooled, and then it is spun into yarn. It’s a technique that reduces the use of water and chemicals when dyeing fabrics compared to traditional wet processes.

DriTan™

This tanning method saves chemicals, water and energy. The SPOOR Nubuck with DriTan™ has about half the carbon footprint of the global average for leather (Higg MSI material base).

Certifications & Standards

Standard 100 by OEKO-TEX®

Globally standardized, independent testing and certification system for textile raw materials, intermediate & end products of all processing stages and accessory materials used.

OBP certified

Zero Plastic Oceans developed the Ocean Bound Plastic (OBP) Certification Program in collaboration with the certification group Control Union. Ocean Bound Plastic is plastic waste defined as “at risk of ending up in the ocean” and that has been collected from nature.

GRS certified

The Global Recycled Standard (GRS) is a full product standard to verify and track recycled raw materials through the supply chain.

FSC® certified natural rubber in outsoles

From FW24 and onwards we FSC® label all Icebug styles, having from 23 to 61% FSC® certified natural rubber in the outsoles.

Icebug FSC® license code: FSC-C173562

LWG Gold Standard

Since several years Icebug has only used leather that is Gold standard rated by the Leather Working Group (LWG), except for safety shoes with specific requirements.

Bluesign®

Every item carrying a bluesign PRODUCT or APPROVED label has been manufactured to strict safety and environmental requirements. Known as the bluesign CRITERIA, these are the highest standards in the industry.

Brand promise - Superior traction

With over 20 years of specialization in traction, we have developed a range of sole patterns, rubber compounds, and studs that allow Icebug users to grip where others slip.

Guide to superior traction

By choosing the right technology, you’ll be able to live life your way-whether that means running on a frozen lake or walking through loose mud.

GROUND CONDITION

ROCKS & HARD SURFACE

MUD & LOOSE SURFACE

WINTER ROAD

ICE ROAD & MIXED SURFACE

RUBBER COMPOUND

RB9X ™

SOLE TECH

MAX SURFACE

TREAD PATTERN

TRACTOR

TREAD PATTERN

OLX

FIXED STUDS

SUPERIOR TRACTION

WINTER TIRE

TREAD PATTERN

BUGrip®

DYNAMIC STUDS

Brand promise - Superior traction

RB9X ™

RUBBER COMPOUND

Rubber 9 Extreme (RB9X ™ ) is Icebug’s own groundbreaking rubber compound development. It sets a whole new standard in providing traction on, specially, wet surfaces. The RB9X™ sole compound has 26 % natural and 15% recycled rubber content. Lab tests (SATRA) show that RB9X™ outgrips the competition on both dry and wet surfaces but still matches the durability (DIN53516 < 120) of an asphalt running shoe. In real action that means up-graded and longlasting traction reliability in wet and slippery conditions.

The rubber compound is only one of the two components that decide the traction of a shoe, the other is the tread pattern.

The depth of the lugs is a key factor that differs between the different shoes, where deeper lugs and wider grooves both provide better traction on soft surfaces and also allow more debris and mud to be pushed out. The tractor tread pattern, with its aggressive tread design, steers dirt away to the sides in diagonal channels. For shoes targeting more urban activities, the tread patterns have less deep lugs and a design where more rubber make contact with the ground.

BUGrip ®

SOLE TECH - DYNAMIC STUDS

BUGrip® is the name of Icebug’s traction technology for the most slippery conditions, made of a special rubber compound, with 23 % natural rubber. Walking styles also have 20% recycled rubber compound. There are 14–19 integrated steel studs with tips made of carbide steel which makes them extremely durable.

The design of the studs, together with the properties of the rubber, gives these studs a dynamic function. The studs work individually and are not entirely fixed. When body weight is added during a step, the studs are pushed into the surface of the sole. How far they are pushed depends on the surface type and how forcefully the foot is placed. The dynamic function allows the studs to adapt to any surface and provide the best possible traction on everything from dry asphalt to pure ice.

OLX

SOLE TECH - FIXED STUDS

The Fixed Studs do not adjust to the surface like the Dynamic Studs in the BUGrip® system, instead they are always exposed and grip whatever surface that comes in their way. With Fixed Studs it’s possible to make the sole relatively thin which saves weight and improves the ground control.

The Fixed Studs system is exclusively used in shoes for very demanding terrain, where reliable traction is of utmost importance. The studs are made of steel and has carbide steel tips, which makes them almost impossible to wear down.

NORDIC TRACTION ™

RUBBER COMPOUND

Nordic Traction™ (NT) is our latest rubber compound and marks a new milestone in performance and durability. The outstanding traction and abrasion properties are achieved by combining the exact right amounts and qualities of some of the best components on the market.

We choose sustainably sourced natural rubber for its superb grip and sought out synthetic rubber for its abrasion resistance. 49% of the Nordic Traction™ compound is FSC© natural rubber. The result of this combination is a very durable outsole compound with amazing properties that still delivers top-level traction and comfort even in really cold temperatures.

Running

The ice might be gone, but traction is always needed.

We provide traction footwear to fit the natural elements. Shoes for everyone, from the elite orienteering racer to the recreational gravel road runner.

With organic minimalism design and clever material selection, our running shoes give you a comfortable running experience.

RUNNING SS26

NEW COLOR

Järv RB9X™

Black/White

M: F0324007

W: F0378003

NEW STYLE

Myr RB9X™ Black

M: F0410003

W: F0448001

NEW STYLE

Arcus 2 RB9X™ GTX

TrueBlack

M: H73005-0A

W: H73006-0A

NEW COLOR

Pytho6 BUGrip®

Black

M: F0298006

W: F0299006

NEW COLOR

Järv RB9X™ Grapefruit/Green

M: F0324008

W: F0378004

NEW STYLE

Myr RB9X™ Triple Blue

M: F0410006

W: F0448004

NEW COLOR

Arcus 2 RB9X™ GTX

Sea Moss/Coral

M: F0346003 W: F0347003

NEW STYLE

Spirit 9 OLX Black/Lemon

M: F0326005

W: F0377002

Järv Gaiter RB9X™ GTX IceBlue/Orange

M: F0469001

W: F0470001

Acceleritas 9 RB9X™ Green/Lemon

M: F0327003

W: F0376003

NEW STYLE

Järv RB9X ™

A high-performance trail shoe that combines cutting-edge technology, high durability, and bio-based materials.

Järv RB9X was developed closely with our local trail-running community to create the perfect shoe for long-distance runs and challenging terrain. With its RB9X™ sole and aggressive tread pattern, Järv offers excellent traction on surfaces that don’t require studs.

The midsole, made with 66% Susterra—a bio-based material derived from corn—provides generous cushioning and energy return without losing stability. The upper is crafted from a flexible yet highly durable material and fits like a glove while providing ample room for the toes.

This is the shoe for the most experienced ultra runners, for the amateurs that start to hit the trails today, and anyone in between. Regardless of your personal goals, the launch of Järv RB9X achieves one of Icebug’s goals: to produce a running shoe with less than 50% virgin oil as raw material. As far as we know, this achievement currently has no competition in the industry.

Järv

NEW COLOR

Järv RB9X™

NEW COLOR

RB9X™ non-studded traction rubber.

Light and low wet weight.

Fully cushioned and high comfort level.

Comfortable last and roomy toebox.

The midsole has a 66% Susterra® bio-based content made from corn.

The RB9X™ outsole contains 22% natural rubber and 15% recycled rubber.

The Ocean Bound Plastic is plastic waste at risk of ending up in the ocean that has been collected from nature.

The upper is made of 50% recycled and GRS certified RePET polyester.

Järv Gaiter RB9X ™ GTX

Weather-ready trailshoe with full cushion, great comfort and superior non-studded traction.

Järv RB9X Gaiter GTX is a weather-ready trailshoe targeting runners and joggers that want to keep logging kilometers even when the forecasts are challenging. The upper is made of a woven Jaquard polyester that is very durable and light, ensuring that the feet feel agile and free with every stride. Topping it off, a stretchy collar extends up like a gaiter to keep debris and cold out.

Laminated TPU mudguards protect when running in tricky terrain and the waterproof GORE-TEX® Invisible Fit keeps the feet dry. The Invisible Fit also ensures a high level of comfort compared to the traditional bootie construction used for membranes.

Järv’s intelligently designed last features a narrow heel for stability and ample toe space for comfort on extended outings. The midsole offers a great combination of cushion and stability to manage tricky terrain comfortably. Made partially of Susterra bio-based material (corn), it gives an energetic rebound at every step.

With a 4mm drop, the Järv hits the sweet spot for versatility, tackling a multitude of surfaces with ease. The aggressively lugged outsole features the renowned Icebug traction benchmark RB9X™ compound, made with a mixture of recycled and natural rubber, so you’ll grip, glide, and embrace any challenge that comes your way.

Järv

RB9X™ non-studded traction rubber.

Waterproof GORE-TEX® membrane.

The gaiter shields from cold and snow.

Full cushion and high comfort.

GORE-TEX® ePE membrane is PFC free and has reduced carbon footprint.

The midsole has a 66% Susterra® bio-based content made from corn.

The Ocean Bound Plastic is plastic waste at risk of ending up in the ocean that has been collected from nature.

Järv Gaiter RB9X™ GTX IceBlue/Orange

Myr RB9X ™

Trail running shoe made for recreational runners that train for a healthy lifestyle.

Myr is a lightweight and well-cushioned trail running shoe that is made for recreational runners that train for a healthy lifestyle. It’s a great choice for someone who wants to run on a mix of surfaces, since it also works well on gravel and hard ground without compromising grip.

The upper is made of a light and breathable engineered jaquard mesh to elevate both performance and comfort. The shoe has a laminated mudguard extending over the big toe area to provide extra protection and longevity.

The high-stacked midsole is made of an eTPU compound and it balances responsiveness and cushioning perfectly. The eTPU is lighter than traditional EVA but still performs better over time. The 8mm drop, together with a great roll, aim at all mid-foot and heel strikers that look for comfort, and the padding and last are both designed to maximize running experience on longer runs. Completed with Icebug’s grippy RB9X™ rubber compound and traction pattern, the runner can relax also in rocky terrain even if it’s raining.

NEW STYLE

RB9X™ non-studded traction rubber.

Airy and comfy upper.

Supportive stability and full cushion.

The RB9X™ outsole contains 26% natural rubber and 15% recycled rubber.

The Milspeed inner heel and toe reinforcements are made of 60% recycled plastic, out of which 11-12% are recycled nylon fishing nets.

The Ocean Bound Plastic is plastic waste at risk of ending up in the ocean that has been collected from nature.

Hiking & Walking

This collection will keep you happy during long walks and light day hikes no matter the conditions.

Developed in the forests of Jonsered with a clear focus on traction, durability, comfort and versatility they are fit for everyday adventures in tough conditions.

HIKING/WALKING

Rover 2 RB9X™ GTX

Black/SlateGrey

M: I53001-0A

W: I53002-0A

Rover 2 Mid RB9X™ GTX

Black

M: F0332001

W: F0398001

NEW STYLE

Olive

M: F0426002

W: F0447003

NEW COLOR

Rover 2 RB9X™ GTX

LightMoss/Black

M: F0315003

W: F0316003

NEW STYLE

Rover 2 Mid RB9X™ GTX

Cedarwood

M: F0332002

W: F0398002

NEW STYLE

Black

M: F0426004

W: F0447002

Haze RB9X™ GTX

Black/Granite

M: G93009-0F

W: G93010-0F

Haze RB9X™ GTX

Clay

M: F0263008

W: F0264009

M: F0315004

W: F0316005

M: F0315005

W: F0316004

NEW STYLE

Kindla RB9X™

Rover 2 RB9X™ GTX Taupe

NEW COLOR

Rover 2 RB9X™ GTX

Navy

NEW COLOR

Kindla RB9X ™

A comfortable and solid low-cut hiking shoe for all kinds of adventures in nature.

Whether exploring gravel trails, climbing slippery hills, or strolling through uneven forest paths, the Kindla hiking shoe offers the perfect blend of durability, comfort, and traction. It’s made for users who love weekend outings and hikes in nature.

The durable upper is made of a woven fabric that combines several yarns, such as recycled nylon and a super strong aramid fiber. Both the toebox and the heel part are protected by a mudguard. The fit can be precisely adjusted to suit the activity and terrain since the lacing is extended towards the toes, a key feature when hiking in tricky terrain. The padding in the collar and the heel add comfort and together with the well-balanced BUGforce midsole Kindla is a great choice for long days in the outdoors. The lugged tread pattern and RB9X™ compound provide benchmark traction on both dry and wet surfaces.

Kindla RB9X™ Olive M: F0426002 W: F0447003

NEW STYLE

Kindla RB9X™ Black M: F0426004 W: F0447002

NEW STYLE

RB9X™ non-studded traction rubber.

Water resistant upper.

Supportive stability and full cushion .

The RB9X™ outsole contains 26% natural rubber and 15% recycled rubber.

Midsole EVA contains 20% BLOOM® foam, made with algae harvested from waterways with dense algae growth.

The Ocean Bound Plastic is plastic waste at risk of ending up in the ocean that has been collected from nature.

Rover 2 RB9X ™ GTX

Featuring our uncompromising RB9X™ grip rubber, a durable CORDURA® ripstop upper, and the BOA® Fit System instead of laces, Rover 2 handles any challenge.

Rover is a shoe made for long comfortable walks and speed hikes in all kinds of weather and terrain. The upper is made of a recycled and very durable ripstop CORDURA® polyester and a GORE-TEX® ePE membrane that keeps water out and the foot dry. Reflective details improve visibility in the dark.

The BOA® Fit System secures perfect upper fit with even closure and very convenient handling. The outsole pattern is designed to grip in mud as well as on rocks and together with the RB9X™ rubber compound it provides superb traction on both dry and wet surfaces. High torsion, a fully cushioned BUGforce midsole and a roomy toebox are features that make adventures out in nature enjoyable.

Rover

RB9X™ non-studded traction rubber. Waterproof

The RB9X™ outsole contains 26% natural rubber and 15% recycled rubber.

Midsole EVA contains 20% BLOOM® foam, made with algae harvested from waterways with dense algae growth.

The Milspeed inner heel and toe reinforcements are made of 60% recycled plastic, out of which 11-12% are recycled nylon fishing nets.

The GORE-TEX® lining is bluesign® certified and meets the STANDARD 100 by OEKO-TEX®.

Rover 2 Mid RB9X ™ GTX

Mid-cut hiking shoe that is waterproof and made for challenging conditions.

Rover 2 Mid is designed for nature explorers and the demanding conditions of the Scandinavian landscape. Whether hiking on uneven forest ground or slippery and muddy trails, these boots are built to keep you steady and comfortable every step of the way. Mid-cut design provides optimal ankle support and comfort, while maintaining flexibility for natural movement.

Rover 2 Mid is not only comfortable and lightweight, but also waterproof thanks to the PFAS-free GORE-TEX® ePE membrane. The strong recycled ripstop material made by CORDURA® will protect the feet from external elements, like sticks and rocks. Thanks to the BOA® Fit System, this hiker is easy to slip in, tighten and get ready to explore nature. The outsole has an aggressive tread pattern and in combination with the RB9X™ rubber compound it provides great traction and security, even when hiking in challenging terrain.

Rover

RB9X™ non-studded traction rubber.

Waterproof GORE-TEX® membrane.

The BOA® Fit System.

Mid-cut support and protection.

The RB9X™ outsole contains 26% natural rubber and 15% recycled rubber.

Midsole EVA contains 20% BLOOM® foam, made with algae harvested from waterways with dense algae growth.

The Milspeed inner heel and toe reinforcements are made of 60% recycled plastic, out of which 11-12% are recycled nylon fishing nets.

The GORE-TEX® lining is bluesign® certified and meets the STANDARD 100 by OEKO-TEX®.

Lifestyle

Our footwear for active lifestyles combine great fit, comfort and design with our most famous USP: amazing traction.

Enjoy them in the city and love them in nature - wherever you want comfortable feet and secure traction.

LIFESTYLE

Eli RB9X™ Black F88025-0A

Mosi RB9X™ Black I54001-0A

Mosi RB9X™ DenimBlue I54001-0C

Eli RB9X™ Steel Blue F88025-0B

Eli RB9X™ Olive F88025-0E

Norna RB9X™ Black/Grey F0361002

NEW STYLE

Norna RB9X™ Oat/Almond F0361005

NEW STYLE

Norna RB9X™ Oat/Terracotta F0361004

NEW STYLE

Mosi RB9X™ Sage F0317004

NEW COLOR

Mosi RB9X™ LightTaupe F0317007

NEW COLOR

Kaipa RB9X™ Birch/Navy F0415002

NEW STYLE

Kaipa RB9X™ LaurelGreen/LemonCurry F0415003

NEW STYLE

Kaipa RB9X™ Black/Rock F0415004

NEW STYLE

Eli RB9X™ Mustard F88025-0J

Mosi RB9X™ GTX Black F0323001

NEW STYLE

Mosi RB9X™ GTX JuniperBlue F0323003

NEW STYLE

Eli RB9X™ Terracotta F0235010

NEW COLOR

Eli RB9X™ LightTaupe F0235016

NEW COLOR

Eli RB9X™ CreamWhite F0235014

NEW COLOR

Eli RB9X™ TrueBlack F0235012 NEW COLOR

Aura ReWool RB9X™ MelangeMoss F0305004

NEW COLOR

Aura ReWool RB9X™ MelangeSand F0305003

NEW COLOR

Aura ReWool RB9X™ MelangeBlue F0305008

NEW COLOR

Eli RB9X ™

An elegant and minimalistic sneaker with a stylish, airy upper and state of the art comfort.

Eli is perfect for summer walking and living, combining the airiness of a sports sandal with the casual sportiness of a great looking sneaker.

Engineered mesh upper keeps the feet cool on summer days. Ergonomically shaped last, memory foam insock and midsole roll for superb foot health. Well-cushioned BUGforce™ midsole results in a soft impact and an approximately 50% better energy return than a standard EVA foam midsole. Elastic cord instead of regular lacing provides an easy on and off feature.

Eli RB9X™ Black F88025-0A

Eli RB9X™ Steel Blue F88025-0B

Eli RB9X™ Olive F88025-0E

Eli RB9X™ Mustard F88025-0J

Eli RB9X™ Terracotta F0235010

NEW COLOR

Eli RB9X™ LightTaupe F0235016

NEW COLOR

Eli RB9X™ CreamWhite F0235014

NEW COLOR

Eli RB9X™ TrueBlack F0235012

NEW COLOR

RB9X™ non-studded traction rubber.

Airy and comfy upper. Easy pull on style.

The RB9X™ outsole contains 26% natural rubber and 15% recycled rubber.

Midsole EVA contains 20% BLOOM® foam, made with algae harvested from waterways with dense algae growth.

The Milspeed inner heel and toe reinforcements are made of 60% recycled plastic, out of which 11-12% are recycled nylon fishing nets.

Upper is made of bluesign®, solution dyed and 100% recycled GRS certified PET polyester.

Kaipa RB9X ™

Kaipa RB9X™ is a light and sporty choice for an active lifestyle on long summer days.

Step into the future of urban exploration with the Kaipa RB9X™; a lifestyle shoe with a dynamic mix of comfort, style, and performance to keep up with a fast-paced lifestyle. Whether dashing through city streets, strolling in the park or spending the full day on a boat, Kaipa is the ultimate companion. This shoe is an athletic version of the famous Icebug Eli. Designed to adapt to the natural movement of the foot, the flexible sole ensures a cushioned stride that minimizes fatigue, even after hours of wear.

Weighting in at just a fraction of traditional sneakers, Kaipa is engineered with a lightweight and breathable upper to prioritize agility and movability. The elastic quicklace is both convenient and enables swift fine tuning of the fit when needed. The midsole compound is boosted with BUGforce, giving cushy comfort and energy return for long walks. RB9X™ outsole provides reliable traction on wet asphalt and tiles.