IBWA 2017 Media Planner

BWR 2017 IBWA MEDIA PLANNER

WE'RE NO.1 IN 2017, BOTTLED WATER WILL OUTPACE SOFT DRINKS AS THE NO. 1 PACKAGED BEVERAGE IN THE UNITED STATES. Now is the time to ensure your business is a part of that success—now is the time to plan your advertising campaign with the International Bottled Water Association, the authoritative voice on all issues concerning the bottled water industry.

JOIN OUR TEAM

BE A PART OF THE BOTTLED WATER INDUSTRY’S HISTORIC SUCCESS 2015 VOLUME SHARE OF STOMACH

BY U.S. BEVERAGE SEGMENT

It’s a very exciting time for the bottled water industry.

Beverage Marketing Corporation (BMC) research predicts that bottled water will be the No. 1 packaged beverage by volume by early 2017.

12.6% TAP/OTHERS

That means the healthy hydration movement shows no signs of slowing down—and that’s great news for those of us who work hard to ensure the safety and quality of bottled water products.

But, it is even better news for consumers—because it shows they are making healthy hydration choices daily.

0.8% VALUE-ADDED 1.0% WATER ENERGY DRINKS 2.2% WINE/SPIRITS

20.4% CARBONATED SOFT DRINKS

2.4% SPORTS BEVERAGES 5.0% FRUIT BEVERAGES

Choosing to advertise in one or more of IBWA’s offered publications—Bottled Water Reporter (BWR) bimonthly magazine, IBWA News Splash weekly e-newsletter, and the Online Buyers’ Guide—means your products and services are seen by the buyers and decision makers in the bottled water industry.

19.0% BOTTLED WATER

6.1% TEA 9.2% MILK

10.8% COFFEE 10.4% BEER

Source: Beverage Marketing Corporation

UNPRECEDENTED INDUSTRY GROWTH SHOWS NO SIGNS OF SLOWING DOWN

Reflecting a clear trend of consumers increasingly choosing healthy, convenient, zerocalorie bottled water, BMC’s latest available statistics show that by 2015, bottled water had achieved a new volume record—almost 3 billion gallons higher than it had been in 2007. Soft drinks, on the other hand, underwent their eleventh consecutive year of volume reductions in 2015.

Bottled water sales increased by 8.9 percent in 2015, and now total $14.2 billion (wholesale). In 2015, total U.S. bottled water consumption grew by 7.9 percent to 11.7 billion gallons, up from 10.87 billion gallons in 2014. In addition, per-capita consumption is up 7.1 percent in 2015, with every person in America drinking an average of 36.5 gallons of bottled water last year.

U.S. BOTTLED WATER MARKET

Volume and Producer Revenues | 2013 – 2015

$15,000

11,738.70

Millions of Dollars

10,874.80

10,131.30

MILLIONS OF GALLONS

MILLIONS OF GALLONS

MILLIONS OF GALLONS

$14,237.10

$10,000 $13,070.00 $12,286.70

$5,000

2013

2014

2015

Source: Beverage Marketing Corporation | Copyright © 2016 by Beverage Marketing Corporation

| Copyright © 2016 Beverage Marketing Corporation

IBWA: THE VOICE OF THE BOTTLED WATER INDUSTRY IBWA is the authoritative voice on all issues concerning the bottled water industry and the leading resource for bottled water information and facts. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors, and suppliers. IBWA works with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high-quality bottled water products.

IBWA’s Mission Statement: “To serve IBWA members and the public by championing bottled water as an important choice for healthy hydration and lifestyle, and promoting an environmentally responsible and sustainable industry.”

For more, visit www.bottledwater.org.

YOUR IBWA ADVERTISING OPTIONS

BWR

IBWA’s bimonthly magazine, Bottled Water Reporter (BWR), is the only trade magazine in the United States that exclusively targets the bottled water industry. IBWA has proudly been offering digital editions of its magazine online since 2009. Issues are mailed directly to IBWA members and nonmember subscribers six times a year, and are printed on 8.5”x11”, full-color, glossy stock pages. Bonus distributions occur during the IBWA Annual Business Conference and Trade Show and the IBWA June Board of Directors and Committee Meetings. Review past issues at www.bottledwater.org/newsroom/bottled-water-reporter.

Each week, IBWA sends to every IBWA member the association's e-newsletter, IBWA News Splash.

Each issue provides vital technical, government relations, communications, education, environmental sustainability, and industry news. By advertising in the weekly IBWA News Splash e-newsletter, you ensure that your company news is delivered directly to the email in-boxes of bottled water industry decision makers! News Splash is an ideal place to promote products and services. Ads are hyperlinked to the website or email address of your choice.

Bottlers and distributors don’t want to waste time conducting research on suppliers that don’t understand the bottled water industry. That’s why they turn to IBWA’s Online Buyers’ Guide—because the vendors listed here are experts in all-things-bottled-water. Want your company stand out from the competition? Purchase a banner ad that will be placed at the top of the IBWA Online Buyers' Guide. Check out IBWA’s IBWA searchable Online Buyers’ Guide at www.bottledwater.org/buyersguide.

M

embers Receive a

30% Discount!

2017 Bottled Water Reporter Editorial Calendar ISSUE

THEME

DATES

January/February An examination of how healthy hydration benefits the body and best practices for communicating that information to consumers.

Healthy Hydration Suggested Advertisers: nutritionists, nutritional/wellness organizations, health industries, fitness organizations, label providers/ services, industry consultants, packaging design companies, marketing/brand development companies

Ad Close: 11/08/16 Art Due: 11/11/16

March/April A review of the environmental and sustainability issues affecting the bottled water industry.

Environmental Sustainability Suggested Advertisers: recycling/sustainability resources management companies, plastics providers, market analysis firms, glass product providers, plastic packaging design companies, packaging equipment suppliers, research and development firms

Ad Close: 01/15/17 Art Due: 01/21/17

May/June A look at issues and trends in home and office delivery.

Products featured include those that make life easier for the HOD employee.

Home and Office Delivery Suggested Advertisers: truck sales, fleet management suppliers, bulk water sellers, uniform cleaners, coffee service equipment, handtruck/rack providers, insurance companies, used equipment vendors, route navigation systems providers

Ad Close: 03/10/17 Art Due: 03/17/17

July/August Includes 2016 bottled water statistics and a comprehensive listing of bottled water suppliers by company name, products, and more.

Buyers’ Guide Suggested Advertisers: IBWA supplier members, bottled water product vendors, industry consultants, market assessment/ research companies

Ad Close: 05/12/17 Art Due: 05/16/17

September/October A look at the latest marketing trends and management practices. Preconference Supplement includes a complete guide to the full conference schedule, educational program guide, exhibitor listings, and more.

Marketing/Management with Special IBWA/NAMA Conference Supplement Suggested Advertisers: IBWA conference exhibitors, advertising/promotional companies, marketing firms, consultants, smartphone companies, training facilities

Ad Close: 07/11/17 Art Due: 07/14/17

November/December Uncovering the latest trends in packaging, business innovations, and recycling issues.

Packaging/Innovation Suggested Advertisers: Providers of blow molding equipment, bottle handling equipment, preforms, resins, closures, coffee, industry innovation award winners, and recycling facilities

Ad Close: 09/12/17 Art Due: 09/15/17

Wonder Who Reads BWR Digital Editions?

W W W.

BOTTLED

WATER

REPORTER

| SEP/OCT

2016 LLE, TN

REPORTER |

ISSUE ALSO IN THIS How Bottled What Bottlers Water Can Can Expect From Help America’s Vending Machine Health Crisis Mandates

W W W. B O T T L

E D W AT E R . O R

G

BWR BOTTLED WATER

Winn s p.23 Create a 7-11 | Detail November

Why Choose Water Instead of Sugar-Sweetened

BOTTLED WATER

Beverages

PACKAGING MATTERS

MAR/APR 2015

How Water Consum

NASHVI

ption Helps the

IN THIS ISSUE When Your Why Share How to Host Business Must Bottled Water a Plant Tour Comply With FSMA Facts and Figures

REPORTER | NOV/DEC 2015

POWERED BY ON ATI HEALTHY HYDR

BOTTLED WATER

Business Annual Show 2016 IBWA and Trade Conference ing Ticket

CLUB CULTURE

BWR

T L E D W AT E

Should Why You ISSUE d ulated IN THIS Be a Bottle ate How Unreg ts ing in Contaminan ated Water Advoc Why Engag Is Regul Become Public Policy Important

W W W. B O T

BWR

BOTT

LEDW

AT E R

.ORG

R.ORG

The map below represents the global reach of BWR’s digital editions, according to issuu.com statistics for September 2015-September 2016.

Body Function

ALSO:

ls— in Millennia ct and reta age How to attraemployees of any and

More Bottled Water Lightweighted, UsingContainers rPET How Bottled Water Bottles Stack Up Against Other Common Drink Packages A PUBLICATION

OF THE INTERNATION

AL BOTTLED WATER ASSOCIATION

Up How to Help Drink #spreadthewater Understanding the ation Effects of Dehydr

ON

BWR

H2KNOW

BOTTLED WATER REPORTER |

MAR/APR 2016

WHAT YOU SHOULD

IN THIS ISSUE Complying Defending Addressing Industry With FSMA's the Healthiest Issues in the States Sanitary Food Package Beverage Transportation Rule

REPORTER | JUL/AUG 2016

BWR G

BOTTLED WATER

2016

ABOUT HEALTHY HYDRATION

E D W AT E R . O R

ASSOCIATI BOTTLED WATER

Why the 2016 Elections Matter

W W W. B O T T L

IN THIS ISSUE How to Create a What You Hearts-and-Minds Need to Know About FSMA PR Campaign

G

G

OF THE

E D W AT E R . O R

ICATI ON

W W W. B O T T L E D W AT E R . O R

A PUBL

ONAL OF THE INTERNATI

W W W. B O T T L

BWR

e: From Also Insid the Most ROI rts CIATI ON R ASSO How to Gete Marketing Effo LED WATE NAL BOTT Your Onlin NATIO INTER

ON A PUBLICATI

BOTTLED WATER

BUYERS' GUIDE

DIET

BWR

The Envi ronm enta l Sust aina bility Issue

ecking Fact-Ch dia the Me

uences Conseq Labs Off-Site

of

Also Inside: 2015 Bottled Water Statistics

Bottled Water Poised to Overtake as Largest U.S. Beverage Carbonated Soft Drinks Category by Volume

BOTTLED WATER ASSOCIATION A PUBLICATION OF THE INTERNATIONAL

A PUBLICATION

TER ED WA

RTER

OF THE INTERNATION

AL BOTTLED WATER ASSOCIATION

Recy cling ALSO:

IBWA’s 2015 Annual Business Conference In Pictures Meet Joe Bell: IBWA’s 2016 Chairman

5

CT 201

WW

W. B

OTT

LED

W AT

ER.

OR

G

UE IS ISS IN TH Takes cy Advoca m a Tea

P/O | SE

A PUBLICATION

REPO

OF THE INTERNATION

Cont ainer Desig n AL BOTTLED WATER ASSOCIATION

BOTTL

G

BWR

W W W. B O T T L E D W AT E R . O R

Issue ting arke t / M ith an emen are W oach anag arket Sh ting Appr The M Gain Med Marke

BOTTLED WATER REPORTER

IN THIS ISSUE What Topics to How Industry Discuss With Responds to Legislators a Crisis

Where to Earn PCQI Certification

| MAY/JUN 2016

at Integr

Bottled Water & Coffee

GE VERA IAL CO Business SPEC A Annual de Show

The Perfect Combination

Tra IBW 2015 rence and page 26.

Confe ide! See Info Ins

OC ur ASS : TER WA ALSO nnials: Yo Asset ED BO TTL AL Mille restimated ON ATI ERN INT Unde A PUB

LIC

ATI

ON

OF

IAT

ION

THE

SPECIAL SECTION

Filtration 101: How to improve product quality, increase process efficiency, and protect your brand's reputation A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

Advertise With IBWA To advertise, contact: Stephanie Schaefer IBWA’s Advertising Account Manager stephanie@bottledwater.org 817.719.6197 Don't forget to ask about Bundle Packages! Get more return on your investment by advertising in two or more IBWA products.

Join IBWA

Why the 2016 Elections Matter

Sour ce Man agem ent

ALSO:

IBWA’s 2015 Annual Business Conference In Pictures Meet Joe Bell: IBWA’s 2016 Chairman

IN THIS ISSUE

How to Create a What You Hearts-and-Minds Need to Know PR Campaign About FSMA

REPORTER | JAN/FEB 2016

IBWA members receive a 30 percent discount on association advertising opportunities. IBWA has three major membership types: bottler, supplier, and distributor. IBWA also has an affiliate program, for companies exploring the bottled water industry, and a candidate bottler program, for companies just beginning to bottle water. To find out more about IBWA membership, visit www.bottledwater.org/membership or contact the IBWA Membership Department at 703.683.5213, ext. 115.

FOR OFFICE USE ONLY: Date Form Rec'd______________________________________ Date Payment Rec'd___________________________________ Invoice Number:______________________________________ Check #:___________________________________________ CC Approval #:_______________________________________

Company Name ______________________________________________________________________________ Contact Name ______________________________________________________________________________ Mailing Address _____________________________________________________________________________ City _______________________________________ State _________________________ Zip ______________ Phone _____________________ Fax ____________________ Email _________________________________ Signature _________________________________________________________ Date ___________________

Bottled Water Reporter Advertising Rates Please check ad size requested. Final trim size of BWR magazine is 8 ½”w x 11”h.

Ad Size

Color Nonmember Rate

Color IBWA Member Rate

B&W Nonmember Rate

B&W IBWA Member Rate

1x

3x

1x

3x

1x

3x

1x

3x

Quarter page 4.45w x 4.75h

2,020

1,978

1,950

1,414

1,385

1,365

783

735

708

551

515

496

Half page horizontal 6.75w x 4.75h

2,578

2,518

2,443

1,805

1,763

1,710

1,343

1,282

1,201

940

897

841

Full page 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

3,348

3,240

3,138

2,344

2,268

2,197

n/a

n/a

Double-page spread 16.75w x 10.875h 4,927 (17w x 11.125h w/ bleed)

4,745

4,550

2,858

2,763

2,660

n/a

n/a

Inside front cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

4,083

3,948

3,800

3,025

2,925

2,815

n/a

n/a

Inside back cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

4,083

3,948

3,800

2,858

2,763

2,660

n/a

n/a

Outside back cover 8.63w x 8.5h (8.625w x 9.125h w/ bleed)

4,401

4,232

4,083

3,081

2,962

2,858

n/a

n/a

6x

6x

6x

Classified Ads: Basic Rate $2/per word. IBWA Member Rate is $1/per word.

Outsert rates (1 or more pages/CD-ROM/Postcard): Available upon request.

Artwork details: PDF files only accepted (300 dpi or higher, all fonts embedded).

Email artwork directly or via Hightail (www.hightail.com) to: stephanie@bottledwater.org.

6x

Position

Nonmember Rate

Member Rate

�Leaderboard Banner 728x90

�$3,645

�$2,700

�Square 250x250

$1,674

�$1,240

2017 e-News Splash Monthly Rate (mailed out weekly to entire membership) Position

Nonmember Rate

Member Rate

�Square 160x160 (linked to website or email address)

$750 p/month

�� $650 p/month

PAYMENT Total order amount: _____________________ � Check number _____________________ (Made payable to the International Bottled Water Association) Mail checks to the following: Sabrina Hicks IBWA 1700 Diagonal Road Suite 650 Alexandria, VA 22314 Credit Card (Card will be charged upon receipt of contract.)

Circle ONE: Visa, Mastercard, Discover, American Express

Card # __ __ __ __ - __ __ __ __ - __ __ __ __ - __ __ __ __ Exp Date __ __ / __ __

Name on Card ____________________________________________

Signature of Cardholder _____________________________________________ MAIL INVOICE EMAIL INVOICE

All invoices are due on a Net 30.

CONTACT US OR FAX THIS FORM TODAY! Stephanie Schaefer Advertising Account Manager P. 817.719.6197 F. 703.683.4074 stephanie@bottledwater.org

!

2017 Online Buyers’ Guide Annual Rates