IBWA 2016 Media Planner

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BWR T T L E D W AT

ER.ORG

BWR

ALSO IN TH

W W W. B O

IS ISSUE 2014 Bottl ed Water St atistics: Industry Poise d for More Gr owth

BOTTLED WA TER REPO

RTER | JUL/A UG 20

2016 IBWA MEDIA PLANNER

2 0 1 5 BUYERS’ GUIDE

ER.ORG

BWR T T L E D W AT

B O T T L E D WAT E R R E P O R T E R

IN THIS ISS UE Advocacy Takes Fact-Checking a Team the Media

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BOTTLED WA TER REPO

15

RTER | SEP/O CT 20

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W W W. B O

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BOTTLED WA TER REPO

The Managem ent/Marketin g Issue Gain Marke

RTER | JUL/A UG 20

14

Understandin the Growth o g Bottled Wate f the r Market

IN 2013,

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BOTTLED WATE R VOLUME ACHIE VED AN UNPRECEDEN TED HIGH:

RETURN

-ON-

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T T L E D W AT

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INVESTM

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ess Conference an d Trade Show Info Inside! Se e page 26.

A PUB LIC ATI

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Function

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ALSO IN TH U.S. AN D INTERN IS IS SUE How to ShareATIONAL DEVELOPMENTS

AND STATIS PLASTIC BOTT TICS Bo LED WATER Why You Should How FS PACKAGINGttled Water ’s MA Ta ICANS UPPED EF Go ERRED lk With Your AMERCh odIS StPR or IN ALM an y TH ge OST EIR s EVERY COUNTR Electe Y d Officials ANNUAL CONSUMPTION AfRE fecTHA BY MO t You

IN 2013,

15

IN 2013, THE SOFT DRINK CATEGORY SU FFERED ITS NINTH CONSE CUTIVE OF VOLUME RED YEAR UCTION

HOD VOLUME INCREASED BY 1.7 PERCENT

IN THE RETAIL , ESPECIALLY PET SEGMENT, MADE BOTTLED WATER

MORE AND MO RE AFFORDABLE FOR CONSUM ERS A PU BL ICA TIO

C AT E C LIENTS A PU BL ICA TIO

Employment La Owners/Ope w for rators Why You Shou ld Safety Cham Be a pion

How to THe IO lp Dr ink Up RA #s Epr ea dthewater S RU E T WA Understanding the Effects of Dehy dration

T PRIN

N OF TH E INT ER NATIO NA

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WATE R AS SO CIATIO

EVALUATING THE TOTA OLN I PACIKBAUGT E New StudyR Find

s Bottled H asT Lowest Water Water S I D Energy Use Rat and

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All Packaged

ios Among Beverages

Volunteering: Good for You an d Your Co

10 YEARS LA TE

R CONSUMER TH IRST FOR BOTTLED WAT ER LOOKS POISED TO PE RSIST IN TH

NA L BO TT LE D

ON

N OF TH E INT ER NATIO

N 10 GALLON S— FROM 21.6 GAL LONS PER PERSON IN 2003 TO

32 GALLONS

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5

HAS

AWAY FROM OTH PACKAGED BE ER VERAGE

// ENVIROAGNGRM ESSIVE PRIC ING SUSTAINABIL ENTAL// ITY ISSUE

ALSO IN TH IS ISSUE Politics: Know Why “Truthiness Your Position ” FSMA and Is Not Enough the Supplier

BOTTLED WATER

REALIZED ITS PROMINE NCE BY ENTIC ING HEALTH-CONS CIOUS CONSUM ER

SUSTAINEIDNWGATER 2013: VITALITY

RTER JAN/ e Body FEB 20

Risk Management Work for You

EDU

Why Choose Water Instead of Sugar-Sweetene d Beverages

OVER GLASS

BOTTLED W ATER REPO

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SEGMENT GR EW AT A RATE FA STER ANY OTHER TY THAN PE

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WATE R AS SO CIATIO

RTER | MA Y/JUN 201

SAFETY PAY S Making Busine ss

ISSUE How Bottled Water Can Help America’ s Health Crisis

D POAW C HERED B Y HEHo ARLETHY HY D w E N T Water Consumption Helps th RA| TION

NA L BO TTL ED

13

SPARKLING W AT

BWR I C E

SPECIAL COVE RAGE

EXCEEDING 10 BILLION GALL ONS

Reached in 20

HELD A SMALL SHARE OF BOTTLED WA TER VOLUME IN 2013, BUT THE

O SI

ALSO IN TH IS What Bottlers Can Expect Fro m Vending Machi ne Mandates

RTER | 20 MA15 IBWRA20 R/AP An15nual Busin T T L E D W AT

N OF TH E INT ER NATIO

BOTTLED WA TER REPO

W W W. B O

A PU BL ICA TIO

W W W. B O

ALSO: Millennials: Yo ur Underestimat ed Asset

ER.ORG

T T L E D W AT

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New Heights

20 B Guid (p

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Integrated Mart Share With anWATER ASSOCIATION keting Approa ch L BO TTL ED

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A PU BL ICA TIO

ALSO IN TH IS IS SUE Reviewing Chatting With FSMA’s Safe Foo d Co-Eds Ab out Transportation Rule Bottled Water

AN

T T L E D W AT

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DIN

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15

Consequences of Off-Site Labs

E EN

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WATE R AS SO CIATIO

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