Page 1

W W W. B O T T L E D W AT E R . O R G

BWR

ALSO IN THIS Effect of 2012 Elections on Your Business

ISSUE Bottled Water: Not Public Enemy No. 1

Industry Environmental Success Story

BOTTLED WATER REPORTER | DEC 2012/JAN 2013

ENVIRONMENTAL ISSUE

KEEP AMERICA BEAUTIFUL’S PLAN TO INCREASE RECYCLING RATES—AND HOW YOUR BUSINESS CAN HELP

THE ROI OF GOING GREEN IBWA Members Offer Inspiration

A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

W W W. B O T T L E D W AT E R . O R G

BWR

ALSO IN THIS ISSUE How to Lobby at 5 Great the State Level Things About Bottled Water

Why FDA’s Bottled Water CGMPs Need Revision

BOTTLED WATER REPORTER | AUG / SEPT 2013

2013 ANNUAL BUSINESS CONFERENCE

THE COMPLETE SOURCE FOR ALL YOUR BOTTLED WATER

NOVEMBER 11-15

A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

BWR

W W W. B O T T L E D W AT E R . O R G

2014 IBWA MEDIA PLANNER

NASHVILLE

ALSO IN THIS ISSUE How to Be a When Bottled Good Citizen Water Facts Lobbyist Are Enough

Why Water Use Benchmarking Is Important

BOTTLED WATER REPORTER | APR / MAY 2013

SPECIAL FEATURE

BACK SAFETY:

What You Need to Know

INDUSTRY MARKETING NEEDS—BOTH ONLINE AND IN PRINT

2013

IBWA BUYERS’ GUIDE A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION

w w w. b o t t l e d w at e r . o r g

BWR

ALSO IN THIS Guidelines for Government Relations “Sales” Calls

ISSUE Reasons to Celebrate Bottled Water

Update on FDA’s Preventive Controls Rule

bottled water reporter | Feb/Mar 2013

Marketing and ManageMent issue

Building a Bridge to Your CustoMers How to upgrade Your internal Communications strategy A publicAtion of the internAtionAl bottled WAter AssociAtion

W W W. B O T T L E D W AT E R . O R G

BWR

ALSO IN THIS ISSUE Battle at An IBWA Member Value of IBWA America’s Environmental Membership National Parks Success Story

BOTTLED WATER REPORTER | JUNE / JULY 2013

BOTTLED WATER INDUSTRY GATHERING

STRENGTH

2012 Statistics Reveal Bottled Water’s U.S. and International Growth

Home and Office Delivery Highlights BPA Facts to Share With Customers Fleet Trends Mobile Technology and the Small Business Owner Occupational Hearing Loss: The Silent Epidemic A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION


IBWA: THE VOICE OF THE BOTTLED WATER INDUSTRY The International Bottled Water Association (IBWA) is the authoritative voice on all issues concerning the bottled water industry and the leading resource for bottled water information and facts. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors, and suppliers. IBWA works with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high-quality bottled water products. Since 1961, IBWA’s bimonthly magazine Bottled Water Reporter has been delivering to its readers bottled water industry-specific articles that educate and inspire. Bottled Water Reporter is the only trade magazine in the United States that exclusively targets the bottled water industry. That means when you advertise in Bottled Water Reporter your products and services are seen by the buyers and decision makers in the bottled water industry. IBWA also offers e-advertising on its revised Online Buyers’ Guide (www.bottledwater.org/buyersguide) and its weekly e-newsletter, IBWA News Splash.

WHY ADVERTISE? Bottled Water Industry Continues to Grow

Help Bottlers Meet Consumer Demand

As with many other beverage categories in the United States during

All signs point to U.S. consumers’ already-displayed thirst for

the depths of the economic recession, bottled water suffered reversals

bottled water continuing in the years ahead. Changes in per

in 2008 and 2009. In 2010, bottled water volume and sales returned

capita consumption indicate persistent interest in a product that

to growth, and the category showed renewed strength by both

consumers embrace as a healthful alternative to other beverages.

measures in 2011. Growth in 2012 was the strongest it had been

Americans upped their annual consumption by almost 11 gallons

in five years. Moreover, preliminary data from Beverage Marketing

from 20.1 gallons per person in 2002 to 30.8 gallons ten years

Corporation indicates that the category could cross another notewor­

later. During the same period, per capita consumption of

thy threshold by exceeding 10 billion gallons for the first time in 2013.

carbonated soft drinks dropped by more than 10 gallons.

U.S. BOTTLED WATER MARKET Volume and Producer Revenues 2010 – 2012 Year

Millions of Annual Millions of Gallons % Change Dollars

2010

8,756.3

--

U.S. BOTTLED WATER MARKET Per Capita Consumption 2002 – 2012

Annual % Change

$10,686.4

--

2011

9,107.4

4.0%

$11,072.4

3.6%

2012

9,674.3

6.2%

$11,815.9

6.7%

Source: Beverage Marketing Corporation Copyright ©2013 by Beverage Marketing Corporation

Gallons Year Per Capita

Annual % Change

2009

27.6

-3.2%

2010

28.3

2.6%

2011

29.2

3.2%

2012

30.8

5.3%

Source: Beverage Marketing Corporation Copyright ©2013 by Beverage Marketing Corporation


WHERE TO ADVERTISE?

BWR

Bottled Water Reporter Magazine

Bottled Water Reporter By the Numbers •

• Mailed directly to IBWA members and nonmember subscribers.

92% of survey

respondents consider Bottled Water Reporter the best source of information about the bottled water industry.

• Covers industry trends, issues, and innovations. • Printed as an 8.5” x 11”, full-color, glossy-stock magazine. •

• Mailed six times a year to a circulation of 2,000—with a pass along rate of 3.5.

A Call to Action for Water Cooler Manufacturers, Distributors, and Suppliers By Daniel Felton, IBWA Vice President of Government Relations

• Bonus distributions occur three times a year at IBWA’s Annual Business Meeting and Trade Show, the IBWA Winter Board and Committees Meeting, and the IBWA June Board and Committees Meeting.

We talk often in government relations about building and maintaining relationships with legislators and regulators. Why? Most obviously because we need those decision makers to know more about you, your companies, and the bottled water industry. That knowledge will hopefully guide them toward a better understanding of how the laws and regulations they have to consider will impact you—their constituents— and the bottled water market. Without knowing the facts about our industry, legislators and regulators may be guided by assumptions or, worse, misinformation provided to them by our adversaries. IBWA members are to be commended for the fantastic job they have done in recent years to build and maintain relationships with local, state, and federal legislators and regulators. While establishing those relationships is important, it’s just as important to know if and when to call on those same

decision makers to assist you with a particular industry issue. Starting up those (sometimes hard) discussions will be far easier if you’ve already created solid working relationships—you’ll be able to get right to the heart of the issue at hand. Because you’ve already invested time and energy getting to know and support the decision makers, that effort will not be lost on them when the time comes for you to knock on their door with a specific “ask.” And that time is now.

ENERGY STAR’s New Requirements As you are probably aware, IBWA staff has been working for nearly two years with many water cooler manufacturer and distributor members to provide comments and feedback to the U.S. Environmental Protection Agency (EPA) on new energy specification and testing requirements for ENERGY STAR certified water coolers. While IBWA has been

able to secure a satisfactory outcome on some aspects of the new specification and testing requirements, the standby energy consumption value within the “Final ENERGY STAR Version 2.0 Water Cooler Specification” released last May is unacceptable to IBWA members. In fact, meeting that new standard, which is scheduled to go into effect February 2014, may be next to impossible for water cooler manufacturers to meet in a cost-effective and efficient manner. The standby energy consumption value under the current specification is 1.2 kilowatt hours per day (kwh/ day), while the value under the new specification will be nearly 30 percent lower at 0.87 kwh/day. Furthermore, under the new ENERGY STAR specification, EPA is insisting that bottled water companies can no longer retrieve a previously certified water cooler unit from a customer and then clean, sanitize, or refurbish that unit

BWR

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96% consider Bottled Water Reporter relevant to their jobs.

86% consider

Bottled Water Reporter “must reading.”

• Published online at http://www. bottledwater.org/newsroom/ bottled-water-reporter and www.bottledwatermatters.com.

Source: Bottled Water Reporter Readership Survey

IBWA Members Receive a

30%

2014 Bottled Water Reporter Editorial Calendar

Discount!

ISSUE

THEME

DATES

January/February A review of the environmental and sustainability issues affecting the bottled water industry.

Environmental Sustainability Suggested Advertisers: recycling/sustainability resources management companies, plastics providers, market analysis firms, glass product providers, plastic packaging design companies, packaging equipment suppliers, research and development firms

Ad Close: 11/8/13 Art Due: 11/11/13

March/April An examination of how healthy hydration benefits the body and best practices for communicating that information to consumers.

Healthy Hydration Suggested Advertisers: nutritionists, nutritional/wellness organizations, health industries, fitness organizations, label providers/ services, industry consultants, packaging design companies, marketing/brand development companies

Ad Close: 1/15/14 Art Due: 1/21/14

May/June A look at issues and trends in home and office delivery. Products featured include those that make life easier for the HOD employee.

Home and Office Delivery Suggested Advertisers: truck sales, fleet management suppliers, bulk water sellers, uniform cleaners, coffee service equipment, handtruck/rack providers, insurance companies, used equipment vendors, route navigation systems providers

Ad Close: 3/10/14 Art Due: 3/17/14

July/August Includes 2013 bottled water statistics and a comprehensive listing of bottled water suppliers by company name, products, and more.

Buyers’ Guide Suggested Advertisers: IBWA supplier members, bottled water product vendors, industry consultants, market assessment/ research companies

Ad Close: 5/12/14 Art Due: 5/16/14

September/October A look at the latest marketing trends and management practices. Preconference Supplement includes a complete guide to the full conference schedule, educational program guide, exhibitor listings, and more.

Marketing/Management with Special IBWA/NAMA Conference Supplement Suggested Advertisers: IBWA conference exhibitors, advertising/promotional companies, marketing firms, consultants, smartphone companies, training facilities

Ad Close: 9/12/14 Art Due: 9/15/14

November/December Uncovering the latest trends in packaging, business innovations, and recycling issues.

Packaging/Innovation Suggested Advertisers: Providers of blow molding equipment, bottle handling equipment, preforms, resins, closures, coffee, industry innovation award winners, and recycling facilities

Ad Close: 9/12/14 Art Due: 9/15/14


2014 IBWA E-Advertising Opportunities IBWA Online Buyers’ Guide

IBWA News Splash E-Newsletter

Bottlers want to develop business relationships with organizations they can trust. When looking for trustworthy vendors who are experts in allthings-bottled-water, bottlers know they can turn to the IBWA supplier members listed in the IBWA Online Buyers' Guide. Make your company stand out from the competition by advertising in the IBWA Online Buyers' Guide—one of the top 10 pages viewed on the IBWA website. See more at www.bottledwater.org/buyersguide.

Each week, IBWA sends to every IBWA member the association's e-newsletter, IBWA News Splash. Each issue provides vital technical, government relations, public affairs, IBWA conference, environmental sustainability, and industry news to IBWA members. When you advertise in the weekly IBWA News Splash e-newsletter, your company news is delivered directly to the inbox of bottled water industry decision makers!

Advertise With IBWA To advertise, contact: Stephanie Schaefer IBWA’s Advertising Account Manager stephanie@bottledwater.org 817.719.6197 Don't forget to ask about Bundle Packages! Get more return on your investment by advertising in two or more IBWA products.

Join IBWA

IBWA members receive a 30 percent discount on association advertising opportunities. IBWA has three major membership types: bottler, supplier, and distributor. IBWA also has an affiliate program, for companies exploring the bottled water industry, and a candidate bottler program, for companies just beginning to bottle water, are also available. To find out more about IBWA membership, visit www.bottledwater.org/membership or contact the IBWA Membership Department at 703.683.5213, ext. 115.


FOR OFFICE USE ONLY:

!

Date Form Rec'd______________________________________ Date Payment Rec'd___________________________________ Invoice Number:______________________________________ Check #:___________________________________________ CC Approval #:_______________________________________

Company Name ______________________________________________________________________________ Contact Name ______________________________________________________________________________ Mailing Address _____________________________________________________________________________ City _______________________________________ State _________________________ Zip ______________ Phone _____________________ Fax ____________________ Email _________________________________ Signature _________________________________________________________ Date ___________________

Bottled Water Reporter Advertising Rates Please check ad size requested. Final trim size of BWR magazine is 8 ½”w x 11”h. Ad Size

Color Nonmember Rate

Color IBWA Member Rate

B&W Nonmember Rate

B&W IBWA Member Rate

1x

3x

1x

3x

1x

3x

1x

3x

Quarter page 4.45w x 4.75h

2,020

1,978

1,950

1,414

1,385

1,365

783

735

708

551

515

496

Half page horizontal 6.75w x 4.75h

2,578

2,518

2,443

1,805

1,763

1,710

1,343

1,282

1,201

940

897

841

Full page 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

3,348

3,240

3,138

2,344

2,268

2,197

n/a

n/a

Double-page spread 16.75w x 10.875h 4,927 (17w x 11.125h w/ bleed)

4,745

4,550

2,858

2,763

2,660

n/a

n/a

Inside front cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

4,083

3,948

3,800

3,025

2,925

2,815

n/a

n/a

Inside back cover 8.375w x 10.875h (8.625w x 11.125h w/ bleed)

4,083

3,948

3,800

2,858

2,763

2,660

n/a

n/a

Outside back cover 8.63w x 8.5h (8.625w x 9.125h w/ bleed)

4,401

4,232

4,083

3,081

2,962

2,858

n/a

n/a

6x

6x

6x

Classified Ads: Basic Rate $2/per word. IBWA Member Rate is $1/per word. Outsert rates (1 or more pages/CD-ROM/Postcard): Available upon request. Artwork details: PDF files only accepted (300 dpi or higher, all fonts embedded). Email artwork directly or via Hightail (www.hightail.com) to: stephanie@bottledwater.org.

6x


Position

Nonmember Rate

Member Rate

�Leaderboard Banner 728x90

�$3,645

�$2,700

�Square 250x250

$1,674

�$1,240

2014 e-News Splash Monthly Rate (mailed out weekly to entire membership) Position

Nonmember Rate

Member Rate

�Square 160x160 (linked to website or email address)

$750 p/month

�� $650 p/month

PAYMENT Total order amount: _____________________ � Check number _____________________ (Made payable to the International Bottled Water Association) Mail checks to the following: Sabrina Hicks IBWA 1700 Diagonal Road Suite 650 Alexandria, VA 22314 Credit Card (Card will be charged upon receipt of contract.)

Circle ONE: Visa, Mastercard, Discover, American Express

Card # __ __ __ __ - __ __ __ __ - __ __ __ __ - __ __ __ __ Exp Date __ __ / __ __

Name on Card ____________________________________________

Signature of Cardholder _____________________________________________ SEND INVOICE (All invoices are due on a Net 30)

CONTACT US OR FAX THIS FORM TODAY! Stephanie Schaefer Advertising Account Manager P. 817.719.6197 F. 703.683.4074 stephanie@bottledwater.org

!

2014 Online Buyers’ Guide Annual Rates

2014 IBWA Media Kit  

The complete source for all your bottled water industry marketing needs—both online and in print