W W W. B O T T L E D W AT E R . O R G
ALSO IN THIS ISSUE How to Lobby at 5 Great the State Level Things About Bottled Water
Why FDA’s Bottled Water CGMPs Need Revision
BOTTLED WATER REPORTER | AUG / SEPT 2013
2013 ANNUAL BUSINESS CONFERENCE
NASHVILLE NOVEMBER 11-15
A PUBLICATION OF THE INTERNATIONAL BOTTLED WATER ASSOCIATION
VOL. 53 • NO. 5
COLUMNS CONFERENCE INFO
20 | IBWA and NAMA Schedule-at-a-Glance 21 | Registration Form 22 | Education Program and Committee Meetings Matrix 24 | Education Session Descriptions GOVERNMENT RELATIONS
28 | A Visit to Salem Lessons learned from a typical lobbying day at Oregon’s state capital COMMUNICATIONS
30| 5 Great Things You Should Know About Bottled Water Messages to share with consumers, the media, and legislators
NASHVILLE NOVEMBER 11-15
32 | Making the Case for Revision of FDA’s Bottled Water CGMPs How uncompromising adherence to prescriptive regulations doesn’t help anyone VALUE OF IBWA MEMBERSHIP
36 | Endless Member Support Kevin Hunter (Clover Water Coolers) tells Bottled Water Reporter how IBWA membership helps his company be successful.
TABLE OF CONTENTS 2013 IBWA ANNUAL BUSINESS CONFERENCE AND TRADE SHOW
DEPARTMENTS CHAIRMAN’S COMMENTARY ...............................2 PRESIDENT’S MESSAGE ......................................4 WATER NOTES ....................................................6 CEU QUIZ .........................................................34 ADVERTISERS ...................................................35
12 | Get Your Bottled Water Knowledge in Nashville
IBWA is heading to Music City—Nashville, Tennessee—for the 2013 IBWA Annual Business Conference and Trade Show, November 11-15—co-locating once again with the National Automatic Merchandising Association’s (NAMA) CoffeeTea&Water show. Use this issue of Bottled Water Reporter as a handy reference to help you strategize exactly how to get the most out of your conference experience. Learn all about the 26 IBWA/NAMA education sessions—including a special, one-day workshop on food defense planning; 19.25 continuing education units; trade show with 150 expected exhibitors; networking events, committee meetings, and plant tour; meetings between bottlers and IBWA supplier members; and much, much more! Turn the page and start planning your trip to Nashville now.
CONNECT WITH IBWA
NEW MEMBERS ................................................35
BOTTLED WATER REPORTER, Volume 53, Number 5. Published six times a year by The Goetz Printing Company, 7939 Angus Court, Springfield, VA, 22153, for the International Bottled Water Association, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314-2973. Tel: 703.683.5213, Fax: 703.683.4074, www.bottledwaterreporter.org. Subscription rate for members is $25 per year, which is included in the dues. U.S. and Canadian subscription rate to nonmembers is $50 per year. International subscription rate is $100 per year. Single copies are $7. POSTMASTER: Send address changes to Bottled Water Reporter, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314-2973.
International Bottled Water Association OFFICERS
CHAIRMAN’S COMMENTARY CONFERENCE CONVERSATIONS AND CONTRIBUTIONS
Chairman William Patrick Young, Absopure Water Co., Inc. Vice Chairman Breck Speed, Mountain Valley Spring Company, LLC Treasurer Dave Muscato, Nestlé Waters North America Immediate Past Chairman Philippe Caradec, Danone Waters of America
BOARD OF DIRECTORS
IBWA’s largest event—the Annual Business Conference and Trade Show, being held this year in Nashville, Tennessee, November 11-15—is just around the corner. If you haven’t already registered for the conference and booked your hotel reservation in the IBWA room block at the Gaylord Opryland Hotel, I’d like to encourage you to attend, for a number of worthy reasons. Knowledge sharing. Those of us who attend yearly know well that the sharing of knowledge is constant at IBWA conferences and meetings. At each event I attend, I take home one or two innovative ideas gleaned from my IBWA peers that I can use as inspiration to improve my own business practices. Education. With the implementation of the U.S. Food and Drug Administration’s (FDA) Food Safety Modernization Act (FSMA), it’s vital for bottled water professionals to learn all we can about this new legislation and regulations–and the changes they bring to our industry. IBWA is the single-best source for industry-specific information regarding FSMA. Education sessions on FSMA topics alone should motivate you to attend this conference. Messaging. IBWA is poised to tailor bottled water messaging to address member communication needs and help educate lawmakers and consumers. By attending education sessions and committee meetings, you’ll learn IBWA’s current messaging on bisphenol-A (BPA), FSMA, plastics recycling, ENERGY STAR water cooler requirements, and more. You’ll be able to take those messages home to improve your business’ marketing efforts and better educate your consumers, local media, and legislators. It’s important that the truth be told. Direction. By attending meetings and contributing ideas to committee discussions, you help shape the direction not only of IBWA but also the entire bottled water industry. The strength of an association such as IBWA relies on input from all members—small, medium, and large. In the past, I’ve encouraged people to make the most of their IBWA memberships. One way to ensure you get a return on your membership investment is to attend IBWA conferences and meetings—and contribute to the conversations that happen there. I hope to see you in Nashville in November! William Patrick Young IBWA Chairman
Joe Bell, Bell Sales, Inc. Page Beykpour, CG Roxane Dan Bush, IGO Direct Premium Water Coolers Philippe Caradec, Danone Waters of America Marty Conte, Diamond Springs Water Tom Harrington, DS Waters Doug Hidding, Blackhawk Molding Co. Dave Holdener, Nicolet Forest Bottling Co. Scott Hoover, Roaring Spring Bottling Dan Kelly, Polymer Solutions International Dave Muscato, Nestlé Waters North America Greg Nemec, Premium Waters, Inc. Steve Raupe, Ozarka Water and Coffee Service Chris Saxman, Shenandoah Valley Water Co. Bryan Shinn, Shinn Spring Water Company Robert Smith, Grand Springs Distribution Breck Speed, Mountain Valley Spring Company, LLC Jeffrey Vinyard, Crystal Springs Bottled Water Co. Lynn Wachtmann, Maumee Valley Bottlers, Inc. William Patrick Young, Absopure Water Co., Inc.
IBWA EXECUTIVE COMMITTEE Chairman, William Patrick Young, Absopure Water Co., Inc. Stewart Allen, DS Waters Joe Bell, Bell Sales, Inc. Philippe Caradec, Danone Waters of America Marty Conte, Diamond Springs Water Henry R. Hidell, III, Hidell International Scott Hoover, Roaring Spring Bottling Dan Kelly, Polymer Solutions International Dave Muscato, Nestlé Waters North America Chris Saxman, Shenandoah Valley Water Co. Breck Speed, Mountain Valley Spring Company, LLC
COMMITTEE CHAIRS Communications Committee Jane Lazgin, Nestlé Waters North America Stephen Tischler, National Testing Laboratories Education Committee Glen Davis, Absopure Water Co., Inc. Bryan Shinn, Shinn Spring Water Company Environmental Sustainability Committee Philippe Caradec, Danone Waters of America Breck Speed, Mountain Valley Spring Company Government Relations Committee Shayron Barnes-Selby, DS Waters Robert Smith, Grand Springs, Inc. Membership Committee Allen French, Edge Analytical Kelley Goshay, DS Waters State and Regional Associations Committee Joe Cimino, America’s Best Bottling Ross Rosette, H2Oregon Supplier and Convention Committee Brian Grant, Pure Flo Water, Inc. Dan Kelly, Polymer Solutions International Technical Committee Andy Eaton, Eurofins Eaton Analytical Kevin Mathews, Nestlé Waters North America
International Bottled Water Association
PRESIDENT’S MESSAGE GET YOUR KNOWLEDGE IN NASHVILLE It won’t be too long before we’re heading to Nashville, Tennessee, November 11-15, for the 2013 IBWA Annual Business Conference and Trade Show, being held in conjunction with the National Automatic Merchandising Association’s (NAMA’s) CoffeeTea&Water 2013 show. Thus, this issue of Bottled Water Reporter presents all the information you need to know to get excited about attending our largest annual event, including how to register. As the only national bottled water-centric event held in the United States, the IBWA Annual Business Conference is the go-to meeting if you want one source for learning about industry issues. This year’s hot topic: the U.S. Food and Drug Administration’s (FDA) Food Safety Modernization Act (FSMA) and how to prepare for the changes the new law’s implementing regulations will undoubtedly bring. To emphasize the importance of FSMA, IBWA and FDA are presenting a “Food Defense Plan Workshop.” This one-day seminar will provide attendees with an understanding of food defense and the tools available to create a food defense plan. We’ve also scheduled more than 26 education meetings—with 19.25 continuing education units (CEUs) available, 150 trade show exhibitors, speed meetings between bottlers and IBWA member suppliers, networking events, and an onsite certified plant operator (CPO) exam.
BOTTLED WATER REPORTER is published for: International Bottled Water Association 1700 Diagonal Road, Suite 650 Alexandria, VA 22314-2973. Tel: 703.683.5213 Fax: 703.683.4074 www.bottledwater.org
IBWA STAFF President Joseph K. Doss email@example.com Vice President of Education, Science, and Technical Relations Robert R. Hirst firstname.lastname@example.org Vice President of Government Relations Vacant Vice President of Communications Christopher S. Hogan email@example.com Chief Financial Officer Michelle S. Tiller firstname.lastname@example.org Director of Conventions, Trade Shows, and Meetings Michele Campbell email@example.com Director of Science and Research Tamika Sims firstname.lastname@example.org Director of Government Relations J.P. Toner email@example.com
IBWA decided it was a good idea to co-locate again with NAMA due to the consistent positive feedback we received from 2012 conference attendees. As it did last year, this year’s collaboration means attendees can take advantage of a reduced registration fee structure. (For discount information, view the registration form on page 21.)
Manager of Publications and Special Projects Sabrina E. Hicks firstname.lastname@example.org
Use this issue of Bottled Water Reporter to start planning your trip to Nashville: get an overview of the conference offerings, read detailed descriptions of education sessions, learn about networking events, review both IBWA’s and NAMA’s schedule-at-a-glance, and find out when your IBWA committee meetings are being held. When used as a conference marketing tool, this edition can really help you get all you can out of your IBWA Annual Business Conference experience.
Education and Technical Programs Coordinator Claire Crane email@example.com
As always, I hope you enjoy this edition of Bottled Water Reporter magazine—and I look forward to seeing you in Nashville, November 11-15, for the 2013 IBWA Annual Business Conference and Trade Show.
Manager of Member Services Dennis Carpenter firstname.lastname@example.org
Executive Assistant Patrice Ward email@example.com Bottled Water Reporter Layout and Design Rose McLeod firstname.lastname@example.org Tel: 315.447.4385 Editor Sabrina E. Hicks email@example.com Graphic Designer Rose McLeod firstname.lastname@example.org
Joe Doss IBWA President
Advertising Sales Stephanie Schaefer email@example.com
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IBWA members set a participation record at the association’s June 2013 Hill Day.
Join IBWA on Capitol Hill
On June 19, 2013, more than 40 individuals, representing 25 IBWA member companies, went to Capitol Hill to take part in more than 70 meetings with numerous
Congress staffers and 30 members of Congress. The great turnout by IBWA members set a participation record for the association’s June Hill Day. IBWA
members can help keep that momentum going by joining one or more of these future IBWA Hill Days: • Wednesday, Sept. 11, 2013 • Wednesday, Oct. 9, 2013
• Tuesday, Nov. 5, 2013 • Wednesday, Dec. 11, 2013. IBWA will set up meetings for you, offer suggestions on the type of company and bottled water information to bring with you, and coach and accompany you to ensure you are comfortable and confident when meeting with your representatives. Remember: You are the expert when it comes to educating your members of Congress about your company and the bottled water industry. They rely on you for your expertise. Please contact IBWA Director of Government Relations J.P. Toner as soon possible if you would like to participate in one of these upcoming IBWA Hill Days: 703.647.4616 and firstname.lastname@example.org.
DS Waters of America Agrees To Be Acquired By Crestview Partners IBWA member DS Waters of America, Inc. announced on July 24, 2013, it has agreed to be acquired by an affiliate of Crestview Partners, a New York-based private equity firm with approximately $4 billion under management. DS Waters is privately held. “We are excited about this next step in the evolution of our company as we transition to new ownership,” says Tom Harrington, president and chief executive officer of DS Waters. “Our partnership with Crestview will provide additional capital and support as we accelerate our growth, both organically and through acquisitions, and further expand our product offering. We remain committed to providing convenience, high-quality products, and superior customer service to our beverage customers.” Under the terms of the agreement, Crestview will acquire DS Waters from a group of equity owners via a merger for an undisclosed sum. The transaction is expected to close by the end of October 2013. Members of the management team will invest in the transaction alongside Crestview. DS Waters will remain headquartered in Atlanta. 6
“We are excited about this next step in the evolution of our company as we transition to new ownership.” — Tom Harrington, DS Waters president and CEO
MEMBER PLANT TOUR
Shenandoah Water Company Hosts VA Republican Gubernatorial Nominee Cuccinelli Virginia Attorney General and Republican candidate for governor Ken Cuccinelli recently toured IBWA member Shenandoah Valley Water Co. with owner Bill Saxman. Cuccinelli stopped in Staunton while on the campaign trail to highlight his plan to aid job creation by helping small businesses. Shenandoah Valley Water Co. employs 45 people and distributes water to 15,000 customers. Saxman spoke with Cuccinelli about such bottled water industry and small business issues as conflicts surrounding recent FDA plant inspection audits (for more on this topic, read the Technical Update column on page 32) and the Affordable Care Act.
Virginia Republican gubernatorial nominee Ken Cuccinelli, left, listens as Bill Saxman explains some of Shenandoah Valley Water’s operations.
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On July 23, 2013, the Tacoma City Council in Washington State approved a contract between Tacoma Water and IBWA member Niagara Bottling, LLC, which plans to construct a $50-million bottling plant in Frederickson this fall. Niagara is scheduled to open the 311,111-square foot plant in April 2014. As part of the deal, Niagara will purchase about a quarter of the 1 million gallons of water the plant is expected to use each day at an 8 percent discount. For any water used beyond that, Niagara would pay the standard rate Tacoma Water charges large-volume commercial and industrial users. The discount will kick in on July 1, 2014. Tacoma Water officials estimate the deal with Niagara will provide the utility with about $800,000 in additional revenue each year, along with a projected $3.2 million in one-time fees. The bottling plant is also expected to employ 36 people—a jobs projection that helped earn the support of city officials. The jobs created by Niagara—as well as its $50 million investment in a bottling plant—will be an economic boon for the region.
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Niagara Signs Deal With Tacoma Water
Did You Know?
Join the IBWA PAC
IBWA members have already received a request for Authorization to Solicit from the IBWA Political Action Committee (IBWA PAC). Under Federal Elections Commission laws, companies are only allowed to authorize one trade association per year to solicit a company and its employees for PAC contributions. Allowing the IBWA PAC to be that association will help us build vital relationships and support the campaigns of qualified candidates who will represent the congressional districts where you operate. Your written authorization is the first step in helping us achieve that goal. Providing IBWA with a signed authorization form in no way requires members to make a contribution to the IBWA PAC. It simply allows IBWA to provide you more information about the PAC and PAC events that you would otherwise not receive. If you would like to know more about the IBWA PAC, please contact J.P. Toner, IBWA Director of Government Relations: email@example.com.
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GET YOUR BOTTLED WATER
KNOWLEDGE IN NASHVILLE!
NASHVILLE NOVEMBER 11-15
IBWA HEADS TO MUSIC CITY USA FOR ITS 2013 ANNUAL BUSINESS CONFERENCE AND TRADE SHOW
THE FSMA IS COMING! THE FSMA IS COMING! For months now, IBWA has been preparing its members for the changes that will be thrust upon them by the enactment of the Food Safety Modernization Act (FSMA). While FSMA implementation may be less harrowing than the British attack of 1775, it is still a force to be reckoned with. On many fronts (e.g., HACCP plans), the bottled water industry is ahead of the game; on others (e.g., record-keeping), members may be in for if not a rude awakening, at least a bothersome one. Thus, it should come as no surprise as bottled water professionals travel to the Gaylord Opryland Hotel in Nashville, November 11-15, for the 2013 IBWA Annual Business Conference and Trade Show that FSMA education takes a pivotal role. Attendees should also not be surprised to learn that after a successful 2012 collaboration, IBWA has once again partnered with the National Automatic Merchandising Association (NAMA) and its CoffeeTea&Water show, which will also be held at the Gaylord, November 12-14. As many of last year’s 1,000 registrants provided positive feedback about the IBWA/NAMA partnership, expectations are high for this year’s collaboration. We have been working incessantly to ensure that networking events are enjoyable and productive; the 26 IBWA and NAMA educational sessions are informative, inspirational, and motivational; and the trade show provides unlimited access to the expected 150 exhibiting companies, with products on display that can help make your bottled water or coffee business reach new heights of success. What’s more, the IBWA registration fee includes access to all NAMA events.
Why Attend You will receive all-in-one-place access to vendors and instructors who can help take your business to the next level. The registration fee for IBWA bottlers is $269
before the October 15, 2013, registration deadline. (Discounts apply when two or more company employees register on the same form, and, after October 15, the registration fee increases to $369.) In addition to a 26-course lineup that includes both business operations and technical/regulatory education sessions—along with 19.25 continuing education units (CEUs)—new this year, IBWA, the Juice Products Association ( JPA), and the U.S. Food and Drug Administration (FDA) have scheduled a one-full-day Food Defense Plan Workshop for Tuesday, November 12. (More on this on page 15.) Perhaps even more inviting than IBWA’s superior educational curriculum and the informative exhibitors at the IBWA/NAMA Trade Show (scheduled for Wednesday, November 13) is the opportunity to network with your peers. It’s those informal meetings in the hallways and during the quiet time before and after sessions that will greatly advance your personal conference agenda by sharing with and learning from other bottled water professionals in attendance. The education gleaned from talking peer-to-peer about issues of common interest is priceless.
PLAN YOUR IBWA CONFERENCE EXPERIENCE ATTEND COMMITTEE MEETINGS Starting Monday, November 11, at 1:00 p.m., and concluding with the board of directors meeting on Friday, November 15, IBWA committees will meet to discuss the business of the association. Open to all IBWA members, these meetings offer a great opportunity to learn more about the many important issues facing your company. Come be part of the conversations that shape the bottled water industry.
GET TECHNICAL KNOWLEDGE IBWA’s technical/ regulatory courses, which run Tuesday, November 12, through Thursday, November 14, give new bottled water professionals a great foundation and, for those with a few work years under their belts, builds upon that foundation, enabling them to tackle industry issues with insight and confidence. Covering everything from FSMA, bisphenol-A (BPA), environmental sustainability issues, and health and hydration updates, IBWA’s technical/regulatory sessions will prepare you to improve and grow your business. As a bonus, all technical/regulatory sessions offer CEUs to help certified plant operators (CPOs) keep their certifications current.
E TO ST Gaylor AY d Opry l a n d 2800 O Hotel pryland Nashvil D r ive le, Tenn essee 3 888.23 7214 6.2427 (IBWA Room Block) Rate: $ 2 0 3 . 04 (single/ double , includin g taxes )
HEAR BUSINESS EDUCATION SPEAKERS IBWA’s business courses, which will be held Wednesday, November 13, through Thursday, November 14, will help you improve your business operations. Whether learning about bottled water sales trends to help you make critical marketing decisions (“Bottled Water Sales Trends”), finding out what social media tools are available to engage with your current and potential consumers (“Internet Tools for Marketing”), or hearing tips on how to foster net growth (“Achieving Net Growth”), attendees will discover new ways to share the benefits of bottled water.
For IBWA Conference Updates, go to www.bottledwater.org/convention.
IBWA, FDA, and the Juice Products Association (JPA) will host a Food Defense Plan Workshop on Tuesday, November 12. Now more than ever, you need to be prepared to protect your company and product from acts of intentional contamination. This full-day workshop will provide you with an understanding of food defense, the tools and resources available to create food defense plans, and how to use the FDA’s Food Defense Plan Builder (FDPB) Tool. Pre-registration is required and can be done on the registration form.
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WHO’S PLAYING AT THE GRAND OLE OPRY?
Plan to wear your good walking shoes on Wednesday, November 13, as that’s the day you’ll be walking the trade show floor from 12 – 6 p.m. Don’t worry about heading offsite for food, as lunch will be provided, and a reception will help you satisfy that afternoon snack attack. With more than 150 tabletop displays, it’s a good idea to contact any vendors beforehand if you’d like to schedule some extra one-on-one time to hear about their products. Go to www.bottledwater.org/ convention/exhibits to view a list of exhibitors.
BOTTLERS AND SUPPLIERS: SPEED MEETINGS Bottlers can find it time consuming to continually research for new and innovative products and services, and suppliers find it costly and time consuming to visit personally with prospective bottler clients. Thus, face-to-face meetings between bottlers and IBWA suppliers for a little more than an hour—4:00 p.m.-5:15 p.m. on Tuesday, November 12—will prove a productive and enlightening exercise. Think of this event as speed dating for business: bottlers will sit down with IBWA suppliers for a series of 5-8 minute meetings. At the end of each timed segment, suppliers will move to the next bottler. Want to participate in this event? Make sure to mark “Yes” under “Tuesday Speed Mtg.” on the registration form. AUGUST/SEPTEMBER 2013
NETWORK AT WELCOME RECEPTION
The National Automatic Merchandising Association (NAMA) is the national trade association of the food and refreshment vending, coffee service, and foodservice management industries including on-site, commissary, catering, and mobile. Its membership is comprised of service companies, equipment manufacturers, and suppliers of products and services to operating service companies. NAMA’s mission is to collectively advance and promote the automatic merchandising and coffee service industries, which has guided the association since 1936, the year of the organization was founded. For more information on NAMA and the CoffeeTea&Water schedule, visit www.vending.org.
Want an easy place to meet up with existing or potential clients, or be introduced to other attendees? Then attend the IBWA/NAMA Welcome Reception on Tuesday, November 12, from 5:30 p.m. - 7:00 p.m. Held at the Gaylord, attendees will appreciate the chance to gather together and kick-off a week of meeting, learning, and networking. Enjoy an evening of hors d’oeuvres and an open cash bar while catching up with old friends and making new acquaintances.
GOOD TO THE LAST DROP Nashville was once the center of the nation’s coffee business. Why? Because Maxwell House Coffee was developed here in 1892. President Theodore Roosevelt (allegedly) coined the Maxwell House phrase “good to the last drop” after sipping a cup.
SIGN UP FOR DWRF’S CASINO NIGHT Head over to BB King’s Blues Club (http://bit.ly/IBWAbbking), from 7:30 p.m. – 10:00 p.m. on November 12, for the Drinking Water Research Foundation (DWRF) Casino Night Fundraiser. Located in downtown Nashville, BB King’s offers live music and great “true Nashville” cuisine on the buffet table. Come out and show off your gambling skills or come to learn a thing or two about playing the tables and—at the end of the night—use your chips to earn raffle tickets for the chance to win great prizes. Tickets cost $150 per person, which includes a shuttle to and from the Gaylord (roundtrip transportation shuttles begin departures at 7:10 p.m.), buffet dinner, one drink ticket for an alcoholic or nonalcoholic beverage, and $1,000 in gambling chips. (Of the $150 entry fee, $75 is tax deductible.) Your participation in the DWRF Casino Night helps fund the vital research that impacts the bottled water industry now and in the future. Please mark “Yes” under “DWRF Casino Night” on the registration form to attend this event. Limited sponsorship opportunities are also available.
On Friday, November 15, starting at 8:00 a.m., IBWA members can take the CPO exam. As a CPO, you are qualified to operate and maintain, by experience, education, and training, the facilities of a bottled water plant. Certification is valid for a period of three years. (Hint: If you plan to take the CPO exam, you might want to start studying the IBWA Plant Technical Reference Manual and the Bottled Water Code of Practice today.)
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TOUR FACILITY THAT MAKES RECYCLING TECHNOLOGY restaurants Here’s a list of Nashville’s Top 10 : as reported by www.10best.com
WHERE TO EAT 1 2 3 4 5 6 7 8 9 10
City House Rotier’s Restaurant Watermark Loveless Cafe Germantown Cafe Jack’s Bar-B-Que Sunset Grille Sole Mio Bound’ry F. Scott’s Restaurant & Jazz Bar
ne or Andriod for great Or try the Foodspotting app for iPho spotting.com. dish/restaurant recommendations: food
National Recovery Technology (NRT) is a leader in designing, manufacturing, and installing optical sorting technology for recycling. The technology NRT develops facilitates automated industrial inspection systems, material processing for recycling, and materials handling and process control. On this Friday, November 15 (8:45 a.m. - 11:00 a.m.) tour, you’ll learn more about NRT’s “In-Flight” sorting technology, which is used in the largest and most advanced materials recovery facilities in the world. NRT’s technology mix can efficiently remove PVC, PET, metals, glass, stones, and other contaminants from a refuse derived fuel (RDF) stream, ensuring high-value commodities are captured and emissions are controlled. Color, Near Infrared (NIR), X-Ray, and Line Camera Sorting applications and systems are also designed. Please mark “Yes” under “Plant” on the registration form to attend this ticketed event. Shuttle transfer provided. (Limited to 30 people.) AUGUST/SEPTEMBER 2013
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REGISTER TODAY Use the form on page 21 (or download the form at bit. ly/2013IBWAregform) to register for the IBWA Annual Business Conference and Trade Show, the only bottled water-centric event held in the United States. When filling out the form, don’t forget to mark “Yes” to attend any ticketed events that require additional fees (such as the Food Defense Plan Workshop, the CPO exam, the NRT plant tour, and the DWRF Casino Night). Also, don’t forget to send in your registration form before October 15, 2013, to take advantage of the lowest registration fees. For Conference and Trade Show information, contact Michele Campbell, director of conventions, trade shows, and meetings: 703.647.4606 or conventioninfo@ bottledwater.org.
ATTEND IBWA GENERAL SESSION/ANNUAL BUSINESS MEETING On Thursday, November 14, from 9 – 11 a.m., plan to attend the IBWA General Session and Annual Business Meeting. IBWA President and CEO Joe Doss will update attendees on the successes and challenges the association has experienced during the last year. He’ll also discuss what’s in store for the future. Attendees will also hear from IBWA Chairman Bill Young (Absopure Water Co., Inc.), who will open the business meeting and present his outgoing remarks. During this meeting, IBWA members will elect new board members and officers. Chairman Young will formally introduce Breck Speed (Mountain Valley Spring Company, LLC) to the IBWA membership as their 2014 IBWA chairman. Incoming Chairman Speed will then present his agenda for the association in 2014. 18
CHECK OUT THE GLOBAL BOTTLED WATER CONGRESS Now in its tenth year, the Global Bottled Water Congress is a two-day event incorporating market briefings, conference sessions, and a gala awards dinner. Focusing on consumer trends, innovation case studies, and growth opportunities, the Congress also provides excellent networking for business directors, suppliers, customers, and analysts. It will run alongside the IBWA Annual Business Conference and Trade Show and the NAMA CoffeeTea&Water show. For more, visit www.zenithinternational.com/events.
Gaylord Springs Golf Links www.gaylordsprings.com
The Gaylord Opryland Hotel in Nashville will serve as the headquarters location for all meetings and events related to the 2013 IBWA Annual Business Conference and the NAMA CoffeeTea&Water 2013 show. Available rooms are limited, and may sell out prior to the cutoff date, so make your reservations today!
HOW TO MAKE HOTEL RESERVATIONS
• Room Rates: $174 traditional single or double + taxes ($203.04 total per night). • The reservation cut-off date is Tuesday, October 15, 2013. • If you make reservations and then decide not to use them, please release them immediately to make them available for other attendees. The room block and rates are intended for conference registrants only. Registration lists and hotel reservation lists will be monitored carefully. Individuals who have made hotel reservations but are not registered will be notified and given a grace period to register. After that, they risk having their hotel reservation moved to the public rates or having the reservation cancelled. To make a reservation at the Gaylord Opryland Hotel and receive the IBWA conference group rate, follow these guidelines: • Do not make reservations on the Marriott website. (Gaylord Hotels are now owned by Marriott.) • Do reserve online by pasting this address into your Web browser: https://bit.ly/143cA79 • Do call the corporate Marriott reservation line at 888.236.2427 and indicate you want to make a reservation at the Gaylord Opryland Hotel within the International Bottled Water Association room block.
Thank you for booking your reservation within the IBWA group room block as it enables the association to receive the benefit of complimentary meeting space and helps prevent IBWA from being assessed penalties for not meeting our room block guarantee.
GAYLORD OPRYLAND HOTEL: SERVICES AND AMENITIES Location:
Gaylord Opryland Hotel | 2800 Opryland Drive, Nashville, TN 37214
888.236.2427 (IBWA Room Block)
Check in: 3:00 p.m./Check out: 11:00 a.m.
Health/Fitness/Spa: Facilities include two pools (indoor and outdoor), fitness facility, and a full-service spa Parking:
$20 per day self-park; $28 per day valet parking
The Gaylord offers shuttle service to downtown Nashville, Opry Mills Outlet Mall, General Jackson Dock, Grand Ole Opry Gazebo, and the Nashville Airport. Discounted rates for conference attendees can be obtained from http://bit.ly/IBWATransportation. AUGUST/SEPTEMBER 2013
IBWA Annual Business Meeting/Trade Show* Friday, November 15, 2013
Monday, November 11, 2013 12:00 pm – 5:30 pm 1:00 pm – 2:30 pm 2:45 pm – 3:45 pm 2:45 pm – 4:15 pm 4:00 pm – 5:00 pm 4:20 pm – 5:20 pm
Registration IBWA Education Committee IBWA Packaging Joint Subcommittee** IBWA State Affairs Task Force** IBWA Virus/Microbial Subcommittee** IBWA Political Action Committee Board Meeting** **
Tuesday, November 12, 2013 7:00 am – 7:00 pm
7:30 am – 4:30 pm 8:30 am – 10:30 am 9:45 am – 11:15 am 11:30 am – 1:00 pm 1:30 pm – 3:30 pm 2:30 pm – 3:30 pm 4:00 pm – 5:15 pm 5:30 pm – 7:00 pm 7:30 pm – 10:00 pm
7:00 am – 9:00 am 8:00 am – 9:15 am 8:00 am – 9:15 am 8:30 am – 11:00 am 9:30 am – 10:30 am 9:30 am – 10:45 am 10:45 am – 12:00 pm 11:00 am – 12:00 pm 12:00 pm – 6:00 pm
FDA/IBWA Food Defense Plan (8 CEUs) (Ticketed Event) IBWA Government Relations Committee** IBWA Supplier and Convention Committee** IBWA Committee Chairs Lunch (closed) IBWA Membership Committee** IBWA State and Regional Associations Committee** IBWA Speed Meetings: Bottlers and IBWA Suppliers IBWA/NAMA Welcome Reception DWRF Casino Night Fundraiser at the BB King’s Blues Club (Ticketed Event)
Continental Breakfast Registration IBWA Executive Committee w/Breakfast (closed) Lobbying 101: A Capitol Idea WQA Session (1.25 CEUs) IBWA Technical Committee** Water Use Ratio Study Update (1 CEU) Lobbying 201: Fantastic Facility Tours FTC Green Guide Update (1.25 CEUs) Internet Tools for Marketing Your Business IBWA/NAMA Trade Show/Lunch/Reception
Thursday, November 14, 2013
7:00 am – 5:30 pm
9:00 am – 11:00 am 1:00 pm – 2:15 pm 1:00 pm – 2:15 pm 1:00 pm – 2:30 pm 1:00 pm – 2:30 pm 2:30 pm – 3:45 pm 2:30 pm – 3:45 pm 2:45 pm – 4:00 pm 2:45 pm – 4:00 pm 4:00 pm – 5:00 pm 4:00 pm – 5:15 pm 4:00 pm – 5:30 pm
IBWA General Session and Annual Business Meeting Bottled Water Sales Trends BPA Update (1.25 CEUs) IBWA Environmental Sustainability Committee** FSMA Updates (1.5 CEUs) Achieving Net Growth (Roundtable) Health and Hydration (1.25 CEUs) Environmental Monitoring (1.25 CEUs) IBWA Communications Committee** DWRF Trustees Meeting Bridge Financing CPO Study Session (1.5 CEUs)
Wednesday, November 13, 2013 7:00 am – 8:00 am 7:00 am – 7:00 pm
7:00 am – 10:00 am
8:00 am – 11:00 am 8:00 am – 11:00 am 8:45 am – 11:00 am
IBWA Board of Directors Meeting** IBWA CPO Exam (Ticketed Event) Plant Tour: National Recovery Technology (1 CEU) (Ticketed Event)
Current as of August 8, 2013. Tentative schedule, subject to change. For up-to-date information, visit www.bottledwater.org/convention. IBWA Members Only.
NAMA CoffeeTea&Water 2013* Tuesday, November 12, 2013 10:00 am – 7:00 pm 1:00 pm – 2:30 pm 2:45 pm – 5:15 pm 5:30 pm – 7:00 pm
Registration Education Sessions (3 concurrent sessions) General Session/Keynote Presentation IBWA/NAMA Welcome Reception
Wednesday, November 13, 2013 7:00 am – 8:00 am 7:00 am – 7:00 pm
Continental Breakfast Registration
8:00 am – 9:45 am
10:00 am – 11:30 am 12:00 pm – 6:00 pm
Education Sessions (3 concurrent sessions) IBWA/NAMA Trade Show/Lunch/Reception
Thursday, November 14, 2013 7:00 am – 11:00 am
8:30 am – 9:45 am
Education Sessions (2 concurrent sessions) Education Sessions (2 concurrent sessions) NAMA Keynote and Closing Session
10:00 am – 11:15 am 11:30 am – 12:30 pm *
Current as of July 11, 2013. Tentative schedule, subject to change. For up-to-date information, visit www.bottledwater.org/convention.
2013 ANNUAL BUSINESS CONFERENCE
NOVEMBER 11-15 | GAYLORD OPRYLAND HOTEL | NASHVILLE | WWW.BOTTLEDWATER.ORG Before or on 8/26/2011 Member Non-Member
Registration Fees NASHVILLE
After 8/26/2011 Member Non-Member
ATTENDEE REGISTRATION FORM MAIL FORM TO: IBWA Conference, 1700 Diagonal Road, Suite 650, Alexandria, VA 22314 FAX FORM TO: 703.683.4074 INFORMATION AND CURRENT SCHEDULE OF EVENTS: www.bottledwater.org/convention QUESTIONS? CALL: 703.683.5213 (Patrice Ward or Michele Campbell)
1ST TIME ATTENDEE?
EMAIL:____________________________________ ❑ Yes ❑ No
2ND NAME:____________________________________________ EMAIL:____________________________________ ❑ Yes ❑ No 3RD NAME:____________________________________________ EMAIL:____________________________________ ❑ Yes ❑ No COMPANY NAME: _____________________________________________
ADDRESS: ______________________________________________________________________________________________________ CITY:_______________________________________________________ STATE: ____________________ PHONE: ____________________________________________________
REGISTRATION FEES INCLUDE: Reception on Tuesday and Wednesday, 1 lunch, 2 continental breakfasts, 26+ education sessions, 3 plenary sessions, trade show MEMBER BOTTLER/DISTRIBUTOR Until 10/15/13: One person = $269 After 10/15/13: One person = $369
❑ New IBWA Member (10/1/12-9/30/13)
❑ Existing Member
Two people (same company, same form) = $460 Two people (same company, same form) = $560
Three people (same company, same form) = $648 Three people (same company, same form) = $748
NON-MEMBER BOTTLER/DISTRIBUTOR Until 10/15/13: $425 per person (no discount for multiple registrations) After 10/15/13: $525 per person (no discount for multiple registrations) NON-EXHIBITING SUPPLIER ❑ New IBWA Member (10/1/12-9/30/13) ❑ Existing Member ❑Non-Member Until 10/15/13: $700 per person (no discount for multiple registrations) After 10/15/13: $800 per person (no discount for multiple registrations) Payment 1st Registration
Guest: Tuesday Reception #___ @ $35 each= $______
Tuesday Speed Mtg. ______Yes ______No
DWRF Casino Night #___ @ $150 each= $_____
CPO Exam ($80) $_______
Plant ($35) $_______
2nd Registration $_________
#___ @ $35 each= $______
#___ @ $150 each= $_____
#___ @ $35 each= $______
#___ @ $150 each= $_____
❑ Yes, please register me for the Food Defense Plan Workshop @ $50/person. Names:______________________________________________________________ Payment Method
$________________________ Total Due
___ AMEX ___ VISA ___ Master Card ___ Discover
❑ Check (payable to IBWA, mail with registration form)
❑ Credit Card (do not email account #)
Name on Credit Card: ______________________________________________________________
Authorized Signature: ____________________________________
Account Number: ____________________________________
Exp. Date: __________
Conﬁrmations and Cancellation Policy
• Conﬁrmations will be emailed or faxed to registrants within 48 hours of receipt. If you do not receive one, please call IBWA. • Cancellations must be received in writing no later than October 15, 2013, and are subject to a $50.00 administrative fee. After that date, no refunds will be issued. AUGUST/SEPTEMBER 2013 • Substitutions can be made, but must be in writing.
EDUCATION PROGRAM AND NASHVILLE
Monday | November 11
Tuesday | November 12
IBWA Committee Meetings
IBWA Committee Meetings | IBWA Education Sessions | IBWA and NAMA Joint Events 7:00am-7:00pm IBWA Registration
IBWA Committee Meetings 7:00am-7:00pm IBWA Registration
7:30am 7:00am-9:00am Executive Committee
8:00am 8:30am 9:00am
8:30am-10:30am Government Relations Committee
9:45am-11:15am Supplier and Convention Committee
8:30am-11:00am Technical Committee
11:00am 7:30am-4:30pm FDA / IBWA Food Defense Plan Workshop 8 CEUs
12:00pm-5:30pm IBWA Registration
11:30am-1:00pm Committee Chairs Lunch (Closed)
1:00pm 1:00pm-2:30pm Education Committee
1:30pm-3:30pm Membership Committee
2:00pm 2:30pm 3:00pm
2:45pm-3:45pm Packaging Joint Subcommittee
2:30pm-3:30pm State / Reg Associations
2:45pm-4:15pm State Affairs Task Force
3:30pm 4:00pm 4:30pm
4:00pm-5:00pm Virus/Microbial Subcommittee
4:20pm-5:20pm PAC Board Meeting
4:00pm-5:15pm IBWA Supplier/Bottler Speed Meetings
7:30pm-10:00pm DWRF Casino Night Fundraiser Off-site at BB Kingâ€™s Blues Club
5:30pm-7:00pm IBWA / NAMA Welcome Reception
IBWA Board of Directors and Committee Meetings are open to IBWA members only.
COMMITTEE MEETINGS MATRIX
nesday | November 13 IBWA Education Sessions | IBWA and NAMA Joint Events 7:00am-8:00am Cont. Breakfast
8:00am-9:15am Lobbying 101
9:30am-10:45am Lobbying 201
11:00am-12:00pm Internet Tools for Marketing
Friday | November 15
Thursday | November 14 IBWA Committee Meetings
IBWA Education Sessions | IBWA and NAMA Joint Events
7:00am-5:30pm IBWA Registration
7:00am-10:00am IBWA Registration
8:00am-9:15am WQA Session 1.25 CEUs
9:30am-10:30am Water Use Ratio Study Update 1 CEU
8:00am-11:00am IBWA Board of Directors Meeting
9:00am-11:00am IBWA General Session and Annual Business Meeting
8:00am-11:00am IBWA CPO Exam
10:45am-12:00pm FTC Green Guide Update 1.25 CEUs
12:00pm-6:00pm IBWA / NAMA Trade Show Lunch Reception
8:45am-11:00am Plant Tour: National Recovery Technologies 1 CEU
1:00pm-2:30pm Environmental Sustainability Committee
1:00pm-2:15pm Bottled Water Sales Trends
1:00pm-2:30pm FSMA Updates 1.5 CEUs
1:00pm-2:15pm BPA Update 1.25 CEUs
2:45pm-4:00pm Communications Committee
2:30pm-3:45pm Achieving Net Growth (Roundtable)
2:45pm-4:00pm Environmental Monitoring 1.25 CEUs
2:30pm-3:45pm Health and Hydration 1.25 CEUs
4:00pm-5:00pm DWRF Trustees Meeting
Go to www.bottledwater.org/convention for most current information.
COLOR KEY IBWA SESSIONS (TECH/REG) IBWA/NAMA EVENTS
4:00pm-5:15pm Bridge Financing
4:00pm-5:30pm CPO Study Session 1.5 CEUs
IBWA SESSIONS (BUSINESS) IBWA COMMITTEE MEETINGS (IBWA MEMBERS ONLY)
TUESDAY, NOVEMBER 12 CEU 7:30 AM - 4:30 PM FDA/IBWA Food Defense Plan Workshop (8 CEUs)
Presenters: Representatives from the U.S. Food and Drug Administration and Battelle Memorial Laboratories IBWA, the Juice Products Association (JPA), and the U.S. Food and Drug Administration (FDA) present this Food Defense Plan Workshop. Food defense involves protecting your company and product from acts of intentional contamination. The goal of this full-day workshop is to provide understanding of food defense, the tools and resources available to create food defense plans, new FSMA requirements, and how to use the FDA’s Food Defense Plan Builder (FDPB) Tool. This is a ticketed event. Pre-registration required.
Session information will be posted at www.bottledwater.org/convention/ schedule.
9:30 AM - 10:30 AM Water Use Ratio Study Update (1 CEU)
Presenter: Laura Nelson, ANTEA
WEDNESDAY, NOVEMBER 13
This session will define water use ratios, discuss the components and benefits of water use ratio studies, and present some of the key findings from IBWA’s benchmark study. The data presented will provide attendees with an understanding of facility-level water use, trends in water efficiency performance among the North American bottled water industry, and best practices of topperforming facilities.
8:00 AM - 9:15 AM Lobbying 101: A Capitol Idea
9:30 AM - 10:45 AM Lobbying 201: Fantastic Facility Tours
Join IBWA staff, members, and counsel for a fun, unusual, and inventive look at what makes state and federal lobbying click. What works, what doesn’t work, how to beat the fear factor—and why it all matters.
8:00 AM - 9:15 AM WQA Session (1.25 CEUs)
Join IBWA staff, members, and counsel for a fun, unusual, and inventive look at how to pull off a fantastic facility tour for your local, state, and federal elected officials. Discover what does and doesn’t work—and why facility tours matter.
10:45 AM - 12:00 PM FTC Green Guides Update (1.25 CEUs)
In October 2012, the Federal Trade Commission (FTC) issued revised “Green Guides,” which were designed to help marketers ensure that the environmental claims they make about their products are truthful and non-deceptive. Those revisions reflected hundreds of consumer/ industry comments and presented new sections on the use of carbon offsets, “green” certifications and seals, and renewable energy and materials claims. IBWA’s Green Guides Subcommittee (made up of members from the Government Relations and Environmental Sustainability Committees) has produced and shared with IBWA members a “Green Guides Guidance Document” based on further revisions released in July 2013. This session will provide a chance to discuss the Green Guides with Subcommittee members and other professionals knowledgeable about the Guides for an enlightening exchange to help you find out what you need to know as you move forward with any product environmental claims.
* CURRENT AS OF 8/8/2013.
Presenters: Jill Culora, Husking Bee Media, and Chris Hogan, IBWA
Learn how you can harness social media and the Internet to help tell bottled water’s good story, correct misinformation, and connect with consumers and social influencers. Facebook, Twitter, YouTube, and the Web itself all play important roles in getting our message out and connecting with people who have questions—and perhaps misinformed opinions. This session will provide strategies for using social media platforms and Web-based tools. The goal is to help you identify what you need for your company, your market, and your area of focus. For some, that means a dedicated strategy with committed staff; for others, it means setting up a Facebook page and occasional posting. No matter how you do it, social media and the Web-based world are where your customers live today. Be a part of the conversation.
THURSDAY, NOVEMBER 14 1:00 PM - 2:15 PM Bottled Water Sales Trends
Presenter: Barclay Griffiths, Beverage Marketing Corp. When you need to make critical sales and marketing decisions, knowing the latest sales
trends can have a significant impact on the direction your business chooses to select. Join Barclay Griffiths as he discusses BMC’s 2013 Industry Outlook, what the data reveals about the bottled water category, and how it all relates to the overall U.S. beverage marketplace.
1:00 PM - 2:15 PM BPA Update (1.25 CEUs)
1:00 PM - 2:30 PM FSMA Updates (1.5 CEUs)
Presenter: Bob Hirst, IBWA, and Joseph Levitt, Esq., Hogan Lovells
Presenters: Steve Hentges, PhD, American Chemistry Council, and Chris Hogan, IBWA
Research studies on polycarbonate and bisphenol-A (BPA) continue to receive conflicting media coverage. The first part of this session will focus on presenting the latest scientific data that continues to prove this chemical compound is safe for use in food container plastics and discuss how BPA fits in with current health and environmental issues. In the second part of the session, you’ll learn how all of this impacts your company’s business strategy and marketing. From a public relations standpoint, public perception and understanding of BPA bears little resemblance to the scientifically proven facts. This session will help you identify key messages and provide suggestions for correcting typical misunderstandings about bottled water and BPA. The goal is to help you better explain BPA facts to your consumers, legislators, and the media.
Note: Proposed rules have been published for preventive controls, foreign supplier verification programs (FSVP), and third-party certification, and a final rule published for administration detention, but there remain a few proposed rules for FSMA yet to be published. This session will provide the most up-to-date information available at the time of presentation. FDA published proposed rules under the Food Safety Modernization Act (FSMA) beginning in 2013. The first three of those rules include preventive controls for food (HACCP), preventive controls for feed, and produce safety. In August, FDA published a proposed rule for third-party accreditation/certification. We should also see proposed rules for safe food transport and intentional adulteration (food defense) sometime in 2013.
2:30 PM - 3:45 PM Achieving Net Growth (Roundtable) Presenters: Steve Keim, Premiere Corp., and Panel
During the first portion of this session, you’ll learn what it takes to be profitable in the home and office delivery (HOD) business versus the retail water business. The review will include a look at the necessary strengths of AUGUST/SEPTEMBER 2013
11:00 AM - 12:00 PM Internet Tools for Marketing
THURSDAY, NOVEMBER 14 (CONT.) each type of organization and identify the key performance indicators for each business. Keim will review the importance of growth and what needs to be done to foster growth in each category. A panel will be available for a 45-minute question-and-answer segment. The panel will take questions from the audience both verbally and in writing (by passing out paper slips and collecting them periodically throughout the session).
2:30 PM - 3:45 PM Health and Hydration (1.25 CEUs)
Presenter: Lawrence Armstrong, PhD, University of Connecticut This presentation will focus on four aspects of acute and chronic under-consumption of water. First, the physiological effects of mild and severe dehydration will be compared, as well as the daily adequate intake recommendations from four continents. Second, the chronic health effects, known and suspected, will be reviewed. Third, research findings will be presented regarding the effects of mild and severe dehydration on mood state and performance: physical and cognitive. Finally, ways to evaluate personal hydration status will be explained, allowing anyone to prevent the negative consequences of inadequate daily water intake.
2:45 PM - 4:00 PM Environmental Monitoring (1.25 CEUs)
Presenters: Tamara Risser, IDEXX, and Bob Hirst, IBWA This discussion on environmental microbial monitoring will cover the basics as well as some strategic, outof-the-box monitoring ideas. Topics will include the importance of tying environmental monitoring results to inline and finished product testing, and how to use microbial monitoring to support HACCP plans. Environmental monitoring could be an integral part of a food safety system under the Food Safety Modernization Act (FSMA), so come to this session to learn what you need to do to help ensure your facility is prepared.
4:00 PM - 5:15 PM Bridge Financing Presenter: TBD
Session information will be posted at www.bottledwater.org/convention/ schedule.
4:00 PM - 5:30 PM CPO Study Session (1.5 CEUs)
Presenters: Shayron Barnes-Selby, DS Waters; Laura Current, Niagara Water; Glen Davis, Absopure; Bob Hirst, IBWA
Bring your brain and be prepared to have some game show-fun as industry experts help you prepare for the certified plant operator (CPO) certification exam! Do you have the answers to run a bottling plant? Take the challenge!
FRIDAY, NOVEMBER 15 CEU 8:45 AM - 11:00 AM Plant Tour: National Recovery Technologies (1 CEU)
National Recovery Technology (NRT ) is a leader in designing, manufacturing, and installing optical sorting technology for recycling. On this tour, you’ll learn more about NRT’s “In-Flight” sorting technology, which is used in the largest and most advanced materials recovery facilities in the world. This is a ticketed event. Pre-registration required. Limited to 30 people.
Coming to Nashville alongside IBWA 2013 Convention & Trade Show
10th Global Bottled Water Congress 12-14 November 2013 The Gaylord Opryland Resort and Convention Hotel, Nashville 12-13 November 2013
14 November 2013
CONFERENCE FORCE OF NATURE
MARKET DATA BRIEFINGS
including Bottled Water Awards Gala Dinner
Detailed numbers and insights on market trends and developments:
Reasons to attend: • Gain insight on regional and global trends, emerging markets, packaging developments, product innovation, investment opportunities and areas of growth. • Take advantage of unrivalled global networking opportunities. • Benefit from discussion on how the industry can shape its own future and bring about positive change.
• Global beverage market trends • Global bottled water market trends • US beverage market trends • Global flavoured water market trends • Global functional water market trends • Global premium water market trends • Global HOD market trends
To find out more about the event and the range of sponsorship opportunities available, visit www.zenithinternational.com/events
Organised by In association with
zenithinternational foodbev com
A world of food and drink
Last May, I spent a day at the Oregon State Capitol in Salem while attending the Northwest Bottled Water Association’s (NWBWA) annual meeting. This visit offered a great chance to introduce the industry, IBWA, and NWBWA to state lawmakers who were discussing, debating, and voting on important issues that could affect the bottled water industry.
Find a Buddy
A Visit to Salem Lessons From a Typical Lobbying Day at Oregon’s State Capital By James Toner, IBWA Director of Government Relations
Several Government Relations columns in recent Bottled Water Reporters have discussed the importance of legislator visits in Washington, DC, and throughout the United States. In those articles, we highlighted right and wrong approaches, presented how to frame messages, gave advice on the proper way to conduct oneself, explained why it’s 28
a good idea to follow up after an office visit, and provided numerous other worthwhile tips that can help make each meeting a success. Now, let’s review what a day of meetings in a typical state capitol building during a typical legislative session looks like and examine how to utilize your grassroots skills to ensure the trip is productive.
Scheduling meetings with state legislators is similar to scheduling meetings in DC. You’ll likely benefit from having someone who can facilitate the necessary arrangements. If no one is available to assist you in setting up a meeting, know that state legislators are typically more accessible than federal lawmakers. Fortunately for IBWA, our in-state counsel was able to set up a full day of meetings with individuals who are vital to making sure bottled water issues are properly addressed in Salem. While all are welcome to meet with state legislators, individuals who work and live in the state obviously have more influence as a local constituent—more so than someone coming in from out of state or from a national headquarters, such as IBWA. State leaders are not big fans of “outsiders,” and they might perceive them as trying to provide unsolicited advice on how to run their state. I was fortunate because NWBWA member—and Oregonian—Ross Rosette (H2Oregon) agreed to spend the day at the capitol attending meetings with me. Having that local perspective–whether you are holding meetings in Washington, DC, or at a state capital–helps open doors for outsiders. Noteworthy advice if you represent a national company with a presence in multiple states: Rely on your employees or members within a state to help secure meetings and to join you as you move from meeting to meeting.
GOVERNMENT RELATIONS Go With the Flow Whether in DC or a state capital, be flexible. Know that it is a common practice for meetings to be canceled or occur while you walk down a hallway—and oftentimes, you will expect to meet with one person, but you end up meeting with someone else altogether. You should also be on the lookout for chance opportunities—i.e., events not on your agenda. This happened twice in Salem. First: In a hallway, Ross and I happened upon a lawmaker with whom H2Oregon has a relationship. That fortunate run-in provided an impromptu opportunity to speak with a state lawmaker familiar with bottled water and supportive of our issues—a “bonus” meeting not on our itinerary. The meeting also served as a chance for Ross to reconnect with the lawmaker—and for IBWA to perhaps make a new ally. Second: While in the statehouse, a joint subcommittee was fortuitously holding a hearing on a bill IBWA had been monitoring. I was able to personally observe the lawmakers debate their points and learn how the bill might advance by sitting and listening to testimony and comments from subcommittee members. Such an experience would have been unique in the past, but, with today’s technology, more and more state meetings and hearings are streaming audio or video online. But there’s one aspect of being in a hearing room that’s different from watching on your computer: you get to observe what goes on off screen—audience reactions, hallway conversations, comments made away from a camera or microphone. Sitting through the process is an excellent way to gather information you otherwise would have missed. After the hearing, I was able to speak with a few of the groups who testified on the bill and got their impressions on whether or not the bill would continue to be addressed.
LOBBYING: HOW IT’S DONE Curious about how to hone your lobbying skills? First-timer or maybe you just need a refresher course? Why not join IBWA at our 2013 Annual Business Conference and Trade Show, November 11-15, 2013, in Nashville. Plan now to sit in on one or both lobbying education sessions: “Lobbying 101: A Capitol Idea” and “Lobbying 201: Fantastic Facility Tours,” scheduled for Wednesday, November 13. Turn to page 24 or visit www.bottledwater.org/convention for additional information.
Know Your Role, Teammate! As is generally the case with these meetings, time is of the essence. Get in, get your message across, answer questions, make an ask, and then get out. Time is often a little more flexible in statehouses, but you should always be aware and considerate of your lawmaker’s (or his/her staff ’s) time. During our initial meeting, the three parties–IBWA staff, IBWA counsel,
and H2Oregon–developed a system to ensure we covered all of our bases and to guarantee, as much as possible, that each meeting went smoothly. Here’s a tip to remember for your future meetings with state officials: the local angle is your ace in the hole, and one that most lawmakers want to hear. So defer to that as much as possible, but be ready to step in with comments and thoughts as needed.
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as stringent as the Environmental Protection Agency (EPA) regulations that govern tap water. And, in some very important cases like lead, coliform bacteria, and E. coli, bottled water regulations are substantially more stringent. But there are other messages we need to share about bottled water. Here are five more great facts that will help us remind consumers, the media, and legislators just how important bottled water really is.
Great Things You Should Know About Bottled Water By Chris Hogan, Vice President of Communications
There are a few bottled water facts we, as members of the bottled water community, are forever having to communicate with those who are, to put it bluntly, less informed: • Bottled water is comprehensively regulated by the U.S. Food and Drug 30
Administration (FDA) as a packaged food product, and it provides a consistently safe and reliable source of drinking water. By federal law, the FDA regulations governing the safety and quality of bottled water must be at least
Bottled Water Helps Keep You Healthy
Water, including bottled water, is a key element in reversing the obesity epidemic facing the United States. According to the Institute of Medicine and the American Journal of Preventative Medicine, two-thirds of American adults are overweight, and one-third of those individuals are obese. The good news is that people are moving away from sweetened, caloric drinks and choosing bottled water to meet their hydration needs. By replacing just one 12-ounce sugared beverage with a bottle of water each day, you can trim more than 50,000 calories a year from your diet. That’s a real contribution to a healthier lifestyle. For those who want to eliminate or moderate calories, sugar, caffeine, artificial flavors or colors, and other ingredients from their diets, choosing water is the right choice—whether from the tap or in a bottle. Bottled water is a smart decision and a healthy choice when it comes to beverage options.
Bottled Water Containers Are Safe
All plastics used for bottled water containers are safe. PET plastic bottles, commonly small, portable 16.9 (halfliter) and 24 ounce sizes, are safe and
COMMUNICATIONS reliable for food contact use. For more than 30 years, FDA has deemed PET as safe for use in a variety of food and beverage containers—everything from peanut butter, soft drinks, and juices to beer, wine, and spirits. Similar regulatory agencies throughout the world agree on PET’s safe use as a food contact packaging material. Moreover, FDA and regulatory agencies in several countries have ruled favorably on the safety of bisphenol-A (BPA), a chemical compound used to make polycarbonate plastic containers. The consensus among these international regulatory agencies is that the current levels of exposure to BPA through food packaging are safe and do not pose a health risk. In fact, in June 2013 the FDA clearly confirmed the safety of BPA, stating that, “based on FDA’s ongoing safety review of scientific evidence, the available information continues to support the safety of BPA for the currently approved uses in food containers and packaging.”
Bottled Water’s Environmental Footprint Is Small
All bottled water containers are 100-percent recyclable. Now at 38.6 percent, the recycling rate for single-serve PET plastic bottled water containers more than doubled between 2003 and 2011. In fact, plastic bottled water containers are the most frequently recycled PET beverage container in curbside recycling programs. The bottled water industry also strives to reduce the amount of plastic in each bottled water container. Between 2000 and 2011, the average weight of a 16.9-ounce PET plastic bottle has declined 47.7 percent to 9.89 grams, saving 3.3 billion pounds of PET resin since 2000. According to the EPA, plastic water bottles make up less than one-third of 1
percent of the U.S. waste stream. And, of all the plastics produced in the United States, PET plastic bottled water packaging makes up only 0.91 percent – less than one percent!
Bottled Water Doesn’t Use Much Water
The bottled water industry’s water use ratio is the smallest of all beverage production operations tracked by the Beverage Industry Environmental Roundtable (BIER), including beer, carbonated soft drinks, distilled spirits, juices, non-carbonated beverages, and wine. According to its 2012 annual industry benchmarking report, BIER reports that, on average, about 1.47 liters of water is used in the production of one liter of bottled water. Since 2007, BIER has completed an annual quantitative benchmark to evaluate water use in the beverage industry. You can read BIER’s 2012 report at http://bit.ly/BIERbottledwater2012. In addition, did you know that annual bottled water production accounts for less than 0.02 percent of the total groundwater withdrawn in the United States each year? In fact, the entire U.S. beverage industry uses less than 0.03 percent.
The Bottled Water Industry Delivers During Times of Crisis
The bottled water industry has always been at the forefront of relief efforts during natural disasters and other catastrophic events. Throughout the years, bottled water companies have immediately responded to the need for clean water after disasters such as hurricanes, tornados, earthquakes, wildfires, and flooding. Having access to safe, clean drinking water is important to everyone’s survival,
USE THE INFORMATION PRESENTED HERE TO HELP SPREAD THE TRUTH ABOUT BOTTLED WATER.
EDUCATING CONSUMERS Attend “Internet Tools for Marketing” during the 2013 IBWA Annual Business Conference in Nashville on November 13 and learn how to use your company’s social media platforms to educate consumers about bottled water.
but this becomes paramount during disasters that compromise municipal water supplies. During those times, bottled water is a necessary and reliable option to deliver clean, safe drinking water. IBWA regularly corrects misinformation about bottled water published in faulty print and online articles and blog posts. But we can’t fight this battle alone. IBWA members are encouraged to refer to and use the language provided here when attempting to educate your consumers, local media, and legislators about bottled water.
Propose that provisions meant to prevent contamination of food and food contact substances also be directed at preventing contamination of food-packaging materials. The proposed revised CGMPs expand the scope of food safety regulation to cover pre-packaging steps (such as manufacturing and storage of food packaging materials). For many years, bottled water’s CGMP rule (21 CFR 129) has covered that food safety requirement. Why should bottled water professionals be concerned about those proposed revisions? Because FDA has shown a new fervor for food safety and defense, especially amongst its newer inspection staff. Unlike many of the prescriptive requirements that have been removed from the proposed preventive controls rule, the bottled water CGMP regulations will continue to be prescriptive in some areas that, when addressed by FDA and state audit staff during plant audits, have sometimes lead to conflicts of opinion during routine regulatory audits. •
Making the Case for Revision of FDA’s Bottled Water CGMPs By Bob Hirst, IBWA Vice President of Education, Science, and Technical Relations
Case In Point By now, most in the bottled water industry are aware of the proposed rule for preventive controls under the Food Safety Modernization Act (FSMA). In addition to anticipated new requirements for hazard analysis and critical control points (HACCP) plans and environmental monitoring, the proposed rule includes long-anticipated revisions to the U.S. Food and Drug Administration’s (FDA) general current good manufacturing practices (CGMPs). Those revisions include the following: • Replace the word “shall” with “must.” In the world of regulatory jargon, there is a difference between the two terms. “Shall” is an implied requirement; “must” is an indisputable requirement. • Delete certain provisions that contain recommendations, including the 32
specific temperatures for maintaining refrigerated, frozen, or hot foods. The existing CGMP regulations are generally prescriptive to a fault, making new technologies for processing and storing foods difficult to adopt. The proposed CGMP revisions are generally less prescriptive and based more on performance standards—a move welcomed by most in the food industry. (More on this later.) Address allergens (which the current CGMPs do not address) by clarifying that certain CGMP provisions that require protection against contamination also require protection against cross-contact of food. This change combines FDA’s current rule on allergens with the revised CGMPs.
One shining example of such a conflict can be seen in a 21 CFR §129.80(d)(4) requirement. The regulation states that when ozone is used as a sanitizing rinse, it must be used at a concentration of 0.1 part per million (ppm) with an exposure time of 5 minutes. The corresponding concentration/ time (CT) is 0.5. Despite other means of achieving the same CT, IBWA has learned that several FDA field audit staff are requiring the CT as stated exactly in the regulation, without any variation. At least one washer manufacturer and several bottlers have stated that no washer unit can provide the FDA-mandated CT for ozone, as the maximum residence time is 2 minutes or less. With FDA’s renewed focus
TECHNICAL UPDATE on food safety, this requirement is creating serious concerns for bottlers, with some reporting that the modified CTs are being cited on FDA’s Form 483 as deficiencies. This matter has been discussed between IBWA and FDA headquarters staff on a few occasions. Although FDA sees the merit of our position on advanced disinfection practices and the need for flexibility, its staff reports the requirement can only be modified through rulemaking. Recently, FDA has indicated it has no plans to revise food-specific CGMPs—including the bottled water CGMP rule—for the foreseeable future. In fact, FSMA implementation is currently drawing all of FDA’s existing resources, with nothing left for revising existing rules. However, in a recent conversation about a member who is facing a
citation on a Form 483 over this issue, FDA interpreted 21 CFR §129.80(d)(4) as applying only to food contact surfaces in the plant—not to the interior of product containers. Rather, 21 CFR §129.80(d)(5) is intended to address product container sanitization: “When containers are sanitized using a substance other than one provided for in §178.1010 of this chapter, such substance shall be removed from the surface of the container by a rinsing procedure. The final rinse, prior to filling the container with product water, shall be performed with a disinfected water rinse free of pathogenic bacteria or by an additional sanitizing procedure equivalent in bactericidal action to that required in paragraph (d)(3) of this section.” [Emphasis added.] According to FDA, if a bottler disagrees with an FDA or state auditor’s
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finding on an FDA rule, the bottler may request a review of the rule and its interpretation by the auditor through the regional FDA office. Such requests for review are handled by FDA enforcement personnel, who typically consult with staff from FDA’s Center for Food Safety & Applied Nutrition (CFSAN) headquarters in College Park, Maryland. The College Park staff manages interpretation of FDA’s CGMP and other regulations. Although not a final solution to the overall issue of bottled water CGMP revisions, the review request procedure described above can help with conflicts caused by possible misinterpretations of existing rules and, hopefully, permit implementation of more advanced technologies for sanitization.
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certified plant operators (CPOs) are encouraged to complete the following quiz for Â˝ IBWA continuing education unit (CEU). The questions are derived from material presented in this issue of the Bottled Water Reporter, the IBWA Plant Technical Reference Manual, and the IBWA Bottled Water Code of Practice. Submit this quiz to Claire Crane, IBWA Education and Technical Program Coordinator, 1700 Diagonal Road, Suite 650, Alexandria, VA 22134. Look for additional quizzes in future issues and earn additional IBWA CEUs!
ZIP/Postal Code_ ___________________________________________
Check your selection for each question
Which of the following ozone disinfection procedures would provide a CT of 1.0?
OO OO OO OO
0.5 ppm of ozone for 2 minutes 1.0 ppm of ozone for 1 minute 2.0 ppm of ozone for 30 seconds all of the above
In a range of 0.1 to 0.4 ppm at the time of bottling, ozone is considered as _____ by the FDA.
OO OO OO OO
NSI GRAS GUDI MADL
When a bottler disagrees with an audit finding cited as a deficiency on a Form 483, the bottler may request ____ of the citation.
OO OO OO OO
deletion enforcement review forgiveness
Exposure of product water in a final sealed container to ozone at a concentration of 0.2 ppm for 30 minutes is providing a CT of _____.
OO OO OO OO
0.06 0.6 6 60
The primary purpose of applying ozone to water is _____.
OO OO OO OO
removal of off-tastes and odors disinfection oxidation and removal of minerals satisfy a regulatory requirement
In the IBWA Bottled Water Code of Practice, the IBWA SOQ for di(2-ethylhexyl)phthalate is ______ ppm.
OO OO OO OO
0.6 0.006 12 0.04
FSMA includes a full revision of bottled water CGMPs under 21 CFR 129.
OO true OO false
Ozone is a very unstable gas comprised of 3 atoms of _____.
OO OO OO OO
nitrogen helium hydrogen oxygen
Arsenic concentration of 20 ppb (ug/l) in finished product water would _____.
OO OO OO OO
render the product adulterated be in violation of FDA standards of quality trigger a recall of the product all of the above
Which of the following is not addressed by the USP 23rd revision monograph for purified water?
OO OO OO OO
pH chloride synthetic organic chemicals heavy metals
NEW MEMBERS CALENDAR 2013
GREEN MOUNTAIN ENTERPRISES, LLC d/b/a OAKLEY ARTESIAN WATER 5600 Pinion Lane Oakley, UT 84055 Telephone: 435.783.7626 Fax: 801.415.6955 Primary Representative: Mike Chastain
CHOICE H2O 10 Dana Street Portland, ME 04101 Telephone: 207.699.5777 Primary Representative: Joe Cimino
CLOVER WATER COOLERS 16163 West 45th Street Drive, Unit E Golden, CO 80403 Telephone: 303.333.8250 Primary Representative: Kevin Hunter
SEPTEMBER 26 - 28
Northeast Bottled Water Association Fall Convention The Sagamore Resort Bolton Landing, New York
Southeastern Bottled Water Association Board of Directors Meeting & Fall Education Session/Plant Tour Location TBD
Allied Purchasing . . . . . . . . . . . . . . Analytical Technology, Inc. . . . . . . . Beverage Marketing Coporation . . . Blackhawk Molding Co., Inc . . . . . . Choice H2O . . . . . . . . . . . . . . . . . . Edge Analytical . . . . . . . . . . . . . . . . IDEXX . . . . . . . . . . . . . . . . . . . . . . . Nevada Computer . . . . . . . . . . . . . Oasis International . . . . . . . . . . . . . Pacific Ozone Technology . . . . . . . . Polymer Solutions International . . . . Quality Truck Company. . . . . . . . . . Steelhead . . . . . . . . . . . . . . . . . . . . Zenith International Ltd. . . . . . . . . .
www.alliedpurchasing.com . . . . . . . . . . . . . . . . . . 9 www.analyticaltechnology.com . . . . . . . . . . . . . . . 3 www.bmcreports.com . . . . . . . . . . . . . . . . . 10-11 www.blackhawkmolding.com . . . . . . . . . . . . . . IFC www.choiceh2o.com . . . . . . . . . . . . . . . . . . . . . . 5 www.edgeanalytical.com . . . . . . . . . . . . . . . . . . . 9 www.idexx.com . . . . . . . . . . . . . . . . . . . . . . . . . . 7 www.nevadacomputer.com . . . . . . . . . . . . . . . . 29 www.oasiscoolers.com . . . . . . . . . . . . . . . . . . . IBC www.pacificozone.com. . . . . . . . . . . . . . . . . . . . 35 www.prostack.com. . . . . . . . . . . . . . . . . . . . . 5,33 www.qualitytruckcompany.com . . . . . . . . . . . . . . 9 www.steelheadinc.com. . . . . . . . . . . . . . . . . . . BC www.zenithinternational.com . . . . . . . . . . . . . . . 27
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Central States Bottled Water Association Fall Educational Conference Ameristar Casino Hotel Kansas City, MO
Mid-America Bottled Water Association Fall Education Seminar & Plant Tour Location TBD
NOVEMBER 11 - 15
IBWA Annual Business Meeting and Vendor Showcase Gaylord Opryland Resort and Convention Center Nashville, Tennessee co-location with the National Automatic Merchandising Association (NAMA) CoffeeTea&Water event
CALENDAR 2014 APRIL 9 - 11
Central States Bottled Water Association 6th Annual Convention and Trade Show Ameristar Casino Resort Spa St. Charles, MO
Northwest Bottled Water Association Convention & Trade Show Red Lion at the Park Hotel Spokane, Washington
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VALUE OF IBWA MEMBERSHIP KEVIN HUNTER NATIONAL SALES MANAGER CLOVER WATER COOLERS GOLDEN | CO ALL ABOUT KEVIN Kevin is a classically trained architect and worked in the architecture industry for 12 years before joining Clover Water Coolers. Born and breed in Colorado, Kevin spends much of his spare time outdoors: dirt biking, mountain biking, and skiing in the winter. Kevin volunteers at his church’s charity events.
Clover Water Coolers National Sales Manager Kevin Hunter attributes a large part of his company’s success to its membership with IBWA. “You can’t be considered a real player in the supplier hardware cooler part of [the bottled water] industry if you are not a member of IBWA,” he says. “If you are not supporting the community, and not a part of IBWA, then it’s really hard for the big guys to take you seriously.” Beyond that, Hunter says Clover Water Coolers has gleaned an “endless amount of support, market research, education, and networking opportunities” through its IBWA membership. “IBWA shows are massive as far as meeting people, seeing new products, and getting a bottled water education.” Those membership opportunities have helped Clover Water Coolers grow from being a fledging part of OneSource IML’s business eight years ago to today having more than 500 commercial accounts and close to a half a million pieces of equipment in operation. “In less than a decade, we’ve grown pretty rapidly,” reports Hunter. Of course, another key factor in Clover’s success is Hunter’s product: South Koreanmade water coolers that have failure rates well-below industry norms. “We have the lowest failure rates in the industry. One client bought 49,566 coolers from us before they filed their first warranty claim,” he says. “It’s hard to believe and it’s unheard of.” Hunter explains he’s always had a natural desire to be in sales because he’s both comfortable talking with people and not upset by hearing the word “no.” Joining Clover Water Coolers four years ago, Hunter says he was delighted to discover how much he enjoyed working with this new group of people: “The friendly, hard-working, salt-ofthe-earth folks that make up the bottled water industry.” “The bottled water industry is made up of so many small businesses, it’s nice to have a big organization, like IBWA, that has the real ability to have a voice to say: ‘We don’t think this legislation makes sense’ or ‘We don’t like this’ or ‘We do like this’. It’s nice to have the muscle of a group the size of IBWA to go in and to have your opinion heard,” says Hunter.
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