Ibrahim Muktar Product Designer I’m a product designer with over 5 years of experience in the end-to-end process, from research to delivery. I have helped interfaces across the region and Britam is where I want to help and grow next.
Skills Design : Illustration & UI graphics •Strategy & vision presentations •User flows •Concept sketches •Wireframes & Mock-ups •Motion design with after
Work Experience
Education
Little App / Product Designer & Art Director
Nairobits/ Dipl. Graphic Design & Media
SEP 2021 - PRESENT, NAIROBI
Currently, I am part of a team that maintains the internal style guide & develops new design patterns in Figma, for web & mobile. I create Visual guidelines for fellow designers , oversee production specs & facilitate design reviews with stakeholders across the app. I collaborate closely with product managers, developers & the marketing team. Previously, I worked as the Creative Lead for Little App products across East and West Africa. I contributed as a visual designer in one-third capacity to launch Marcom artworks, Keynote templates & Sales Proposals for the Sales Team. I created several design assets to advance internal UX processes.
KOFISI Africa| Sunbird / Visual Communications Designer NOV 2019 - OCT 2021, NAIROBI
Prototyping : Rapid prototyping using Figma
CURRICULUM VITAE
eebsperspective.co.ke muktarmenk@gmail.com +254 799 444 147
I gathered & planned concepts by studying information & materials for each brief assigned. I Illustrated concepts by designing rough layout of art and copy & completed projects by coordinating with relevant parties.
Collaboration : Facilitating design critique •Self-starter •Detail oriented •Flexible
Tell-Em PR / Creative Designer NOV 2018 - NOV 2019, NAIROBI
I performed desktop publishing, created and developed visual presentations, proofread copy for spelling, grammar and layout, making appropriate changes. I acted as a liaison with other departments and outside agencies & as a project manager for special projects, including: Planning and coordinating presentations and disseminating information *Porfolio attached herein
JAN 2017 - MARCH 2018, NAIROBI
Initiated & contributed to several experimental projects. Our thesis project in school was a website envisioning earth in the year 2100 and technological advancements(both worst and best case scenarios) through an African lens. On the side, I’m always doing online courses to expand my skills and
Referrences
Amie Willenberg CEO - Harambee Schools Kenya willenbergamie81@gmail.com +254 790 773 371
Karungari Kahende Head of Partnerships - Little kahendek@gmail.com +254 700 716 610
Ibrahim Muktar
Product Designer
COVER LETTER
3 4 5 6 7 8
BIO-PROFILE G e t to Kn ow m e
CASE I
J W - I n te g ra te d M a r ke t i n g Ca m p a i g n
CASE II
L i tt l e A p p - U I / UX
CASE III
N i s h i Wa te r - V i s u a l B ra n d i n g
ON THE SIDE S e l f- I n i t i a te d wo r k ß
WORK TOGETHER Le t ’s g e t i n to u c h
WALK DOWN MEMORY LANE PROFESSIONAL SUMMARY
Hi Bud! EEBS is the moniker for the one-man creative studio of Product designer, photographer and years(in both agency and in-house roles) with clients such asCCBA, Windsor golf and Country club, British Airways and PNG. solving complex design problems. His background spans a range of disciplines including Product design, Marketing design, Visual design and content development. IBRAHIM EEBS MUKTAR P ro d u c t D e s i g n e r | A r t D i re c to r
Straight out of College, I dive into the ever thriving media industry, working as an intern/ runner/ Web designer for Media Studio, Versatile Photographers.
20 18
I join Tell-Em public Relations & Sister Company FCB EA for a creative designer gig. This was my launch into indepth marketing and advertising practices.
20 20 I decide to sharpen my web and digital design skills and accept an internship position at EAC Directory.
Around this time I have a breadth of marketing knowledge and thus outsource and volunteer my services. I volunteer as a Communications designer at Fadlcarda Leukemia Foundation
20 22 It’s the big league now. After 1 year and 3 exciting months at Tell-Em, I join i as the In-house communications designer.
With all the experience, skills and knowledge I acquired working for advertising agencies, I took up the opportunity of a Creative Lead role at Little app,(a start-up) where I currently work.
WORK CASE STUDY - JOHNNIE WALKER INTEGRATED MARKETING CAMPAIGN
Increasing brand Awareness for Johnnie Walker
Role
Status
Designed and presented an integrated marketing campaign for Johnnie Walker/ Diageo Kenya to help them increase their brand awareness by targeting the youth/ new consumers.
Strategist Interaction designer Art director
Awarded top 3 out of 25 presentations
WORK CASE STUDY - NISHI Premium WAter
Craft a premium water brand
Role
Status
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Nishi Water Industrial Area Road PO Box 52 No h View NSW 1670 P +2547 887 414 787 E admin@nishiwater.co.ke
Dear Sam Sample,
RE: NISHI WATER LAUNCH Magnimi, quati corerat emodia ius assitia quae audaect emquid ut molupta dipsunda sim cus alistionet faceseque sit estibus, consequi raerum estem nos esediorem enimustium vendit voloriore dolorib usandipit volorem faces aut ilic soloribus magnit, omnihil ipsum a non cum fugit iduntem explignam quia nobis aboribus et ut labo. Sed entiost dolupta temporiatio to tesectu saeprovit ant reicias quas rection sequidiscia estrum cum doluptae et eos alis in nus reptatur sitio. Obis re vent nempos si utem. Nem il es eaquam inumet dollabor molut volupta ipis dolupti buscius moluptis verem. Pa doluptatio blacercimil millent volor magnient, od ut que mos doloren dandige nisquaturit faccatum dolestis senimusdam aut hillo eario. Vendellorio. Nequis volorehendae nobis etur? Ritiore pererepe laborrum quiam dolent inveliquam am qui susdandam que nonsequatur andandandis sum volecti onseque pe nimus, qui volupti orepudae aut omni ant alit peliquo odis et andelig nimpost aliscia dolupta temporeped maximus eum vent inverio ribera sunte re esti sequam, quiae reiume vercimp oriaepuda eosti nihil eossimporem volorios ipid est magnat rerum rendit parum, consend iaspidebis nat.
Yours sincerly,
Jane Doe
Chief Executive Offi cer
C L E A R S PA C E
MINIMUM SIZE
15mm
MONO VERSION
REVERSED VERSION
WORK CASE STUDY - Little App | Mpesa Mini
Access cab hailing services on Mpesa Mini app
Role
Status
The Mpesa mini app allows you to access and explore multiple travels, lifestyle and utility appswithout the need to download them to your phone. My task was to design the interface for @Xcc[T 5__ P [TPSX]V aXST WPX[X]V ĩa\ X] ?T]hP P]S 9Pbc 5UaXRP
Product Designer End-to-end Visual Design
Live on the Mpesa Mini app
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WORK CASE STUDY- Luxvoya Airline
Launching a luxury private air travel company
Role
Status
I developed the luxury brand from concept to production, created onboarding experience to drive comprehension and improve engagement rates for new users.
6aP]S =ST]cXch STbXV] UI/ UX
Live on Luxvoya.net
SERVICES
Private Jet Charter
Helicopter Charter
Yatch Charter
Hotel Booking
Concierge Services
WORK CASE STUDY - Social Media Marcom
Designing marketing collaterals
Role
Status
As the Company’s Art director, I come up with marketing visuals to promote the brand both online (digital platforms) and on traditional mediums ( publications, merchandise, OOH e.t.c)
Art Direction
Live on company’s social media platforms
Pay for fuel ćûÌâÄ <ÌŖܸ U ę at Ola Energy Stations
WORK CASE STUDY - Social Media Marcom
Designing marketing collaterals
Role
Status
As the Company’s Art director, I come up with marketing visuals to promote the brand both online (digital platforms) and on traditional mediums ( publications, merchandise, OOH e.t.c)
Art Direction
Live on company’s social media platforms & Out-of-Home Executions
WORK CASE VII - Kenya Nuclear Electricity Board
Revamping KNEB’s look and feel
Role
Status
A self initiated brand project for a legacy institution in Kenya that gives a much needed refeshing and modern update as they rebranded to Nuclear Power and Energy Agency (NUPEA)
Product Design Branding
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SAMPLE ICONS E XA N P L A RY I CO N S
N
Firts letter of the Agency name
+
+ Nuclear power icon
Electric power/energy icon
WORK CASE STUDY - Little App Previews
Improve visibility of Little app on app store
Role
Status
Designed preview assets that showcased the app’s features and functionalities on the listing page. From what was previously a dull highlight of the app to new colourful design that represented the brand’s loud and fun tone.
User Experience designer End-to-end Visual Design
Live on App store | Playstore
Get in touch +254 799 444 147 muktarmenk@gmail.com eebsperspective.co.ke