10 ways to up your social media game

Social media can be a great tool for promoting you and your business, connecting with other fitters and cyclists, and learning more about bike fitting. Here, we share our top tips for getting the best out of your social media efforts

KEEP THINGS INTERESTING

There are no hard and fast rules on how often you should post, but only post things you think will interest your followers. Overshare, and you risk people zoning out and ignoring what you put out there.

INTERACT WITH FOLLOWERS

There’s a great bike fit community online, so get to know them by responding to their stories, commenting on posts, and engaging in discussions. Engaging will also help more people find your account.

USE PHOTOS

Pictures tell a thousand words, but they also spice up your posts and make people more likely to engage with them. Whether it’s a snap of your morning ride, your fit studio, or of a new tool you’re using, keep it well-lit and in focus, and you’ll see the likes roll in.

SHOW YOUR PERSONALITY

Yes, you want to be professional, but that doesn’t mean you should be afraid to show your human side. Injecting some opinions or humour alongside your more serious business posts can help you connect with followers.

KEEP VIDEOS SHORT AND SWEET

Videos are great for social media, but to keep people engaged try to keep them short and concise — think three or four stories on Instagram or Facebook.

USE CAPTIONS

If you record a video or story, use the auto captions or type out what you said. Most people actually watch videos without any sound, so they could be missing what you say without subtitles. Adding text also makes your videos inclusive.

MIX EDUCATION WITH ENTERTAINMENT

People use social media for entertainment as well as education, so try to offer a mix of content, and don’t feel like you always need to have something important or serious to say.

IGNORE NEGATIVITY

Sadly, trolls are part and parcel of social media, but that doesn’t mean you have to listen to them. Deleting comments and blocking any troublesome followers leaves you free to put your energy into the people who genuinely want to hear from you.

USE HASHTAGS

Hashtags are a great tool for helping you reach a wider audience and find people who posts similar content to you. Including relevant hashtags on your posts mean people will be able to find your content more easily — even if they don’t already follow you.

BE PREPARED TO LISTEN

Yes, social media is a great way to share your views and ideas, but it can also be a great learning tool. Rather than just thinking about your next post, take the time to see what else is going on in your network — you never know what you could learn.