Why it’s time to move away from using “Hey Guys”

Using appropriate pronouns and inclusive language respects gender identity and creates a more inclusive, welcoming environment

British Airways recently said it will drop the phrase “ladies and gentlemen” in its public announcements. And it’s not the first airline to switch to using more inclusive language. Air Canada, Japan Airlines, Lufthansa and others have all committed to eliminate gender specific references, and use phrases such as “dear guests”, to ensure that all customers feel welcome.

Pronouns play a crucial role in language, serving as valuable tools for communication and conveying identity. They provide a convenient way to refer to individuals without constantly repeating their names. In recent years, the use of pronouns has gained increased attention, especially in the context of gender identity and inclusivity. Today, it is not uncommon to see individuals adding pronouns such as "she/her" or "he/him" to their email signatures in the business world. This practice reflects the growing recognition of diversity and inclusivity in professional environments.

Pronouns serve as linguistic markers that identify an individual's gender in language. Traditionally, gendered pronouns like "he" and "she" have been used to refer to people based on their perceived biological sex. However, as society becomes more aware of the fluidity and complexity of gender identities, it has become essential to adopt inclusive language practices. This is particularly important in the business world, where individuals from diverse backgrounds and experiences come together to collaborate.

Including pronouns in email signatures is a simple yet powerful way to show respect and support for gender diversity. By openly sharing their preferred pronouns, individuals create a more inclusive and welcoming environment for colleagues, clients, and stakeholders. It helps avoid making assumptions about someone's gender identity, thus reducing the potential for misgendering or causing discomfort.

“I add my pronouns to my e-mail signature to ensure people know how to address me based on how I view myself”, says Angie Tran, video producer and client relations manager at Bermuda Media. “It’s accepting people for who they are and how they show up. Part of that is addressing them by the pronouns of their choice”. And Kevina Lorae A. Santucci (she/they), a life coach and sex educator who specialises in intimacy, relationships and self-care says that “choosing to honor someone’s pronouns is a simple act of kindness that can have a profound impact on their well-being.”

Incorporating pronouns in email signatures goes beyond mere symbolism. It demonstrates a commitment to fostering an inclusive workplace culture and embracing diverse perspectives. When someone includes "she/her" or "he/him" in their signature, it serves as a signal that they are conscious of the importance of gender inclusivity and are actively promoting it. This gesture encourages others to follow suit, creating a ripple effect throughout the organisation.

In the business world, where networking and relationship-building are crucial, using inclusive language can have far-reaching positive effects. When clients, customers, or business partners receive an email with pronouns in the signature, it signals that the sender values diversity and is considerate of individual identities. This can enhance trust, strengthen relationships, and even lead to new opportunities. Moreover, it sets a precedent for other organisations to adopt similar practices, contributing to a broader societal shift towards inclusivity.

The inclusion of pronouns in email signatures also benefits transgender and non-binary individuals. These individuals may face unique challenges in professional settings, such as misgendering, discrimination, or a lack of visibility. By openly sharing their pronouns, they can assert their gender identity and feel more empowered and respected within their workplace. This small act can help create a supportive environment where everyone's gender identity is acknowledged and respected.

While the inclusion of pronouns in email signatures is a positive step towards inclusivity, it is important to recognise that not everyone may feel comfortable sharing their pronouns openly. Gender identity is a deeply personal aspect of one's identity, and individuals should have the freedom to disclose or not disclose their pronouns as they see fit. Respect for individual choices and preferences is crucial in creating an inclusive workplace culture.

In today's business world, openly sharing pronouns promotes gender inclusivity, fosters respect, and creates a welcoming environment. It also sends a powerful message about the organisation's commitment to diversity and inclusion. By embracing inclusive language, businesses can build stronger relationships, enhance trust, and contribute to a more inclusive society.