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Cracking The Code: Engaging Our NextGen In The Meeting Industry

Bi-monthly publication from the International Association of Professional Congress Organisers

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| PARTNERS CONTRIBUTIONS

Engaging Our Nextgen in the Meeting Industry By aligning global organisers with the expectations of digital-native professionals, Dubai demonstrates how NextGen-focused design can transform engagement into a catalyst for innovation.

ISSUE #121 EDITION 6 (2025)

Engaging the first digital-native generation has always been important, but in today’s meeting industry, it has evolved into far more than refreshing formats. This new cohort of professionals brings expectations shaped by seamless connectivity, personalisation and valuesdriven choices. They look for authenticity, interaction and opportunities to co-create, transforming events into multi-layered environments for collaboration and rapid knowledge exchange. Rather than functioning within traditional topdown structures, engaging NextGen delegates now demands an ecosystem that mirrors how young professionals learn, communicate and connect. PCOs, venues, technology partners, DMCs, universities, subject matter experts and associations all contribute distinct priorities and expertise. Success today lies not in adding technology for its own sake, but in aligning shared objectives to design experiences rooted in genuineness, digital fluency and meaningful participation. Dubai is naturally aligned with this evolution. With a young, globally diverse population and a government that that has embedded digital transformation and AI across public services, the city has become a destination where forward-looking formats can be implemented at scale. Its long-standing commitment to innovation – from the establishment of Dubai Internet City as a major technology hub, to early blockchain strategies and one of the world’s first digitisation departments – has created a strong digital infrastructure. Emphasis on AI, STEM learning and future-skills development across schools and universities has cultivated a technologically confident and globally aware workforce. Combined with thriving sectors such as Industry 4.0, gaming, advanced manufacturing and the broader digital economy, Dubai offers real-world relevance for emerging professionals. Flagship events across these fields, supported by world-class audiovisual capabilities and increasingly AI-enabled production environments, reinforce its appeal to this new generation.

As in the past, Dubai has implemented the seeds of tomorrow, today. Creating a framework with the future in mind. Bringing in the latest technological innovations, engaging high-growth sectors, embracing digitisation and gamification, and meeting the minds of tomorrow where the industries of tomorrow are headed. NextGen engagement is the product of an ecosystem that embraces experimentation, diverse contributors and new forms of learning. Dubai’s business events ecosystem excels in this. Universities, accelerators, tech hubs, creators, DMCs and venues regularly collaborate with PCOs to build richer and more youth-relevant experiences. Youth, trainee and student participation in organisation, experiential learning, panels, innovation challenges, research showcases and volunteer roles is increasing, which supports intergenerational exchange and helps associations build early relationships with future members. Values matter to NextGen. They expect events to reflect global priorities including sustainability, inclusion and social responsibility. An example of this is how Dubai’s sustainability frameworks give organisers concrete tools to deliver on these expectations. Incorporating these elements does more than deliver impactful events reinforces the idea that meetings can shape behaviour, influence policy and set benchmarks that matter to the next generation who partake in the meeting industry. NextGen engagement requires a network that understands how younger professionals think, what motivates them, and which tools and environments elevate their experience as we prototype the future of the meetings industry in real time, as Dubai does. To learn more about Dubai as a business events destination, visit www.dubaibusinessevents.com

IAPCO NEWS | I S S U E # 1 2 1 E D I T I O N 6 ( 2 0 2 5 )

Cracking The Code:

Engaging Our NextGen In The Meeting Industry

Greetings, colleagues and partners across the meetings world, As we approach the close of the year, I would like to extend my warmest seasonal wishes to you and your loved ones – a time to reflect, reconnect and look ahead with renewed purpose. This message reaches you at the end of a highly productive and inspiring season for IAPCO, filled with travel, activity and meaningful opportunities to deliver our mission and continue unlocking Impact, Education, Advocacy and Community Engagement.

By 2030, it is estimated that more than 70% of the global workforce will be made up of Millennials and Gen Z – gosh, do I feel old – and already over 55% of new entrants into the business events sector identify professional growth and purpose-driven work as their top priorities. This shift is reshaping not only how we design our business events, but what services we offer to our members, what material we provide to them and how we nurture the talent that will lead our industry forward.

From taking the stage at partner events such as PCMA, ICCA and the World Tourism Forum in Brussels, to holding our Council Meeting and Advisory Forum in the stunning city of Istanbul and participating in a vibrant IBTM World in Barcelona, the past weeks have been rich in dialogue, collaboration and shared ambition.

What becomes clear in reading the stories in this edition, is that today’s emerging professionals are seeking more than roles – they are seeking authentic experiences that allow them to connect with destinations, engage with communities and contribute meaningfully to the future of our industry.

As always, we have engaged with diverse audiences across the globe – yet one in particular is increasingly coming into focus as we move forward. As we look toward 2026, we have chosen a forward-thinking theme for this final issue of the year: Gen Z – a generation driven by creativity, authenticity, independence and a strong digital mindset. A highly connected, value-driven, human-centric and entrepreneurial community that will play a defining role in shaping the future of our industry.

IAPCO is proud to continue to invest in this cohort of professionals. Through the IAPCO NextGen Committee, IAPCO ensures we have a NextGen ‘voice’ on every other committee and working group across our Council leadership. Our EDGE Seminars address meeting architecture that speaks to their needs and our online content is presented by faculty spanning many generations, ensuring diversity and inclusion.

This generation deserves our attention, just as senior leaders deserve theirs – reinforcing the unique role of our industry as a bridge and platform for cross-generational communication, collaboration and impact. IAPCO’s strategy and vision meaningfully integrate Gen Z and emerging leaders across every pillar of our work, and I am truly excited for us to further explore this at the forthcoming IAPCO Annual Meeting & General Assembly in Athens.

With our Future Leaders Programmes in APAC, and another to come soon, our current Hero Award – soon to be renamed, watch this space – and our collaborative NextGen workshops at industry events, we are creating platforms that put our emerging professionals at the heart of innovation and our growth.

So, as we close the year and turn the page toward a new chapter, let us dive into this inspiring content created by our community, and discover how we can engage with Gen Z and turn the ‘CODE’ into an impactful opportunity – for today and for the future. With my very best wishes for a peaceful festive season and a bright, successful year ahead,

Sissi Lignou

Authenticity, inclusion and empowerment define the direction of travel – and nowhere is that more evident than in the voices of NextGen leaders. I hope the stories in this issue inspire you as much as they inspire us. The future of our industry is not only bright – it is already here.

Martin Boyle CEO, IAPCO

President, IAPCO

PARTNERS CONTRIBUTIONS The PCO: Published by IAPCO Whilst every care is taken in the preparation and publishing of The PCO, the views expressed are not necessarily those of IAPCO or its members and no responsibility can be taken for articles, errors or comment. Editor: Martin Boyle (pco@IAPCO.org)

Dubai

JNTO

Fáilte Ireland

Engaging Our Nextgen in the Meeting Industry Want to host a conference in Japan with the most impact?

Join Us in Ireland Where the World Meets

Fáilte Ireland

Double Win for Ireland for ICCA Incredible Impacts Awards

Snapsight

ON THE COVER: Stock Photo: https://www.istockphoto.com

CONTENTS

AI-powered content intelligence

Frankfurt Convention Bureau

Meet Turkiye

Guadalajara

Sibos 2025 – Frankfurt Delivers a Landmark Week Global Hub for Tourism and the International Congress Industry Innovation Is Our Tradition

ON-POINT ARTICLES Industry × Philosophy:

A New Global Conversation in Kyoto, Operated by Congrès Inc.

From Gamification to Genuine Connection:

What the NextGen Taught Us in Groningen

Engaging NextGen in Your Workforce:

Thoughts of Trishan Spohr, a young project manager at CPO HANSER SERVICE

From ROI to ROE:

Engaging the Next Generation of Event Participants

Why Personal Brands and Digital-First Storytelling Are the Missing Link Between Gen Z and the Meetings Industry

Cracking the Code —

Engaging our NextGen in the Business Events Industry

The Generation Delivered to the 49 World Holding a Mobile Phone in One Hand, and a Passport to Possibility in the Other How ICOM Group is Building the 60 NextGen Workforce for the Meetings Industry

MEMBER NEWS Member News

Updates from the IAPCO Member Community

PARTNER NEWS Partner News

Moments from the IAPCO Community

Updates from the IAPCO Partner Community

SnaPCO

IAPCO NEWS Message from the President and CEO

Cracking The Code: Engaging Our NextGen In The Meeting Industry

Thank you!

To all our IAPCO volunteers

Upcoming Education and Events

Dates for your diary for education, networking and professional development provided and supported by IAPCO.

Education

IAPCO Emerging Leader Award 2026

Feature in the Issue #122, Edition 1 (2026) of the PCO!

Extended – Nominate until 9 January

IAPCO Sustainability Award 2026

Nominate until 19 January

IAPCO EDGE Stockholm 2026

IAPCO EDGE Auckland 2026

Unlocking Potential for the Global Stage:

IAPCO Delivers EDGE Seminar in Jakarta

Join us in #UnlockingEDGE

Theme:

IAPCO AM&GA Athens 2026 Special Issue Our first issue of 2026 will be published shortly after our AM&GA, taking place in Athens and having the theme of: 'The Odyssey Reinvented: A very human journey toward the meetings of tomorrow'.

IAPCO EDGE Dubai Advanced 2026

IAPCO Driving Excellence Collaboration Award 2025

Winner Announcement & Nominees Presentation

#EDGEat10:

Announcing Our Three EDGE Featured Alumni

Community

IAPCO AM&GA Athens 2026

Explore the programme & Register

Welcoming Our Newest IAPCO Members

IAPCO at IBTM World 2025:

Three Days of Energy, Insight and Collective Momentum

Vienna Joins IAPCO’s Global Network of Destination Partners

This issue will explore how technology is transforming the way people meet and connect, and the human wisdom and emotions that remain crucial to our flexibility and adaptation. We will highlight the qualities that make Odysseus a timeless symbol of overcoming adversity– resourcefulness and cleverness, patience and perseverance, leadership and decision-making– and show how these traits inform the meetings of tomorrow. Join us.

Deadline for all contributions: 9 February 2026

Advocacy

Dear Associations of the World...

Explore the latest case studies

REGIONAL FEATURE Highlighting Europe

We welcome submissions from all our members from around the world. 42

Editorial support is provided to non-English speakers.

NEXTGEN PERSPECTIVE Cracking the Code: Engaging the Digital-Native gen

Send your contributions for the next edition to 15

pco@IAPCO.org

| ON-POINT ARTICLE

Industry × Philosophy: A New Global Conversation in Kyoto, Operated by Congrès Inc.

ISSUE #121 EDITION 6 (2025)

On 23–24 September 2025, the First Kyoto Conference 2025: Towards the Realisation of a ‘Multilayered Society of Values’ (organised by the Kyoto Institute of Philosophy) was held at the Kyoto International Conference Centre. Congrès Inc. was responsible for venue setup and conference operations. Approximately 600 participants – including philosophers, other experts and top leaders from industry in Japan and abroad – gathered for lectures, panel discussions, roundtable sessions and more.

between industry and philosophy, and to discover new value systems for the world.’ In the keynote lecture that followed, Professor Yasuo Deguchi of Kyoto University and also Co-chair of the Institute, said: ‘One mission of the Kyoto Institute of Philosophy is to propose diverse, multi-layered values and to realise a society in which those values are implemented.’

Left: Jun Sawada, Executive Chairman, NTT Inc.; Co-chair, Kyoto Institute of Philosophy Right: Yasuo Deguchi, Dean and Professor of Philosophy at Graduate School of Letters, Kyoto University; Co-chair, Kyoto Institute of Philosophy

Session in the Main Hall of the Kyoto International Conference Centre

What is the Kyoto Institute of Philosophy? Founded in July 2023 by NTT Inc. and Yasuo Deguchi, Dean and Professor of Philosophy at Graduate School of Letters, Kyoto University, aims to build an international movement dedicated to realising a ‘multilayered society of values.’ Professor Markus Gabriel of the University of Bonn serves as Senior Global Advisor, and numerous domestic and international corporations participate as supporting members. Towards the realisation of a ‘multilayered society of values’

Open and dynamic discussions in roundtable-style sessions Over the two-day programme, researchers, industry leaders, religious representatives, national and local governments and private organisations engaged in meaningful discussions on a wide range of topics – including AI, arts, culture, science and technology, governance, democracy and the role of industry – through panel discussions, lunch sessions, roundtable sessions and more. Regarding conference operations, the organisers expressed their desire to ‘emphasise communication among participants,’ and to, ‘hold roundtable-style sessions with voluntary participation.’

The Kyoto Conference was conceived as a forum where researchers in the humanities – such as philosophers, who normally have little interaction with the business world – and leaders from the economic sector can come together to discuss the challenges faced by science, technology and industry, particularly those symbolised by AI.

The roundtable sessions implemented this time involved dividing the venue into separate rooms, each equipped with multiple round tables. Around ten participants and a facilitator engaged in approximately forty minutes of discussion at each table. To ensure that open and dynamic discussions progressed smoothly, simultaneous interpretation was provided at every table.

In his opening remarks, Jun Sawada, Executive Chair of NTT Inc. and Co-chair of the Kyoto Institute of Philosophy, stated: ‘We hope to create ongoing opportunities for dialogue

Although roundtable sessions are common in international conferences, establishing a system that supports simultaneous interpretation at all tables was an

ON-POINT ARTICLE | I S S U E # 1 2 1 E D I T I O N 6 ( 2 0 2 5 )

unprecedented undertaking even within our extensive operational experience. After thorough internal examination, we proposed venue layouts, equipment specifications and methods for carrying out simultaneous interpretation. With the cooperation of many individuals – including those coordinating equipment and arranging interpreters – we were able to prepare smoothly and support productive discussions during the event, making the project highly rewarding for our team.

At the dinner on 23 September, guests were served a meal using Kyoto ingredients, along with programming designed to introduce international participants to Japanese culture. Karateka Kiyou Shimizu, silver medalist in the women’s kata at the Tokyo Olympics, performed a karate demonstration, captivating the audience with her tense, dynamic movements and refined technique. Participants from around the world also enjoyed utai (chanting) from Noh, a traditional performing art, experiencing Japanese and Kyoto culture first-hand and savouring the lingering impression with deep appreciation .

Left: Roundtable: ‘Technology and Human Coexistence’ Right: Roundtable: ‘Cultural Diversity and Universal Values’

Showcasing the charms of Kyoto At the welcome reception on the 22 September, a ‘Dinner Talk’ – a discussion-based format – was organised to encourage communication among participants. A colourful buffet featuring ingredients from Kyoto and a wide selection of Kyoto sake contributed to a warm atmosphere where natural conversations emerged, deepening interaction among attendees.

Karate Performance by Kiyou Shimizu

Noh Chanting Performance Dinner Talk at the Welcome Reception

A meaningful fusion of industry and philosophy Being involved in the operation of an international conference that brings together industry and philosophy in such a significant and innovative way was deeply meaningful. Congrès Inc. extends its sincere gratitude to all partners and collaborators who made the event possible. Matthew Leong, Congrès Inc. Conversations at the Welcome Reception

| ON-POINT ARTICLE

From Gamification to Genuine Connection: What the NextGen Taught Us in Groningen From gamified learning to sustainable design, how new expectations are reshaping scientific meetings.

ISSUE #121 EDITION 6 (2025)

A new generation has entered the meetings industry. One that expects more than lectures and learning. Digital natives seek purpose, participation and connection. At the European Polymer Federation Congress 2025 (EPF 2025) in Groningen, this shift came vividly to life. With over 1,300 participants, 1,200 abstracts and 32 sponsors, EPF 2025 was large in scale; yet its real success lay in its open, playful and connected atmosphere. The congress showed that when people are invited to join in rather than just attend, engagement happens naturally. Gamification as connection, not distraction At EPF 2025, gamification was used as a simple but effective way to encourage interaction. The congress app moved beyond its traditional role as an information tool. Even before the event began, delegates were already posting, sharing fun insights and connecting with others they hoped to meet. During the congress, participants could take part in small challenges, scan QR codes at exhibitors and post on the event feed. By doing so, they could earn points. ‘Gamification made the congress feel more accessible,’ the Congress by design team reflected. ‘It lowered barriers, encouraged interaction and helped spark conversations that wouldn’t have happened otherwise.’ With many first-time attendees, the number of students tripling compared to previous editions, the app proved especially valuable in helping this new generation connect, participate and feel at home within the wider scientific community. The technology didn’t replace personal contact, it helped create it. ‘Engagement doesn’t come from adding more tools, but from making interaction feel natural.’

Designing for discovery Beyond the app, every element of EPF 2025 was designed to invite exploration and connection. Interactive e-poster zones, concise scientific sessions and informal meeting points encouraged spontaneous encounters and meaningful exchange. Young researchers could present their work in approachable settings, bridging the gap between established experts and the next generation of innovators. Hosted in Groningen, EPF 2025 reflected Europe’s collaborative spirit: diverse, open and inclusive. Congress by design worked with local partners to create an event that felt both seamless and welcoming, showing that connection isn’t just built in sessions, but in the way an event itself is shaped. Despite major external events taking place at the same time, including the NATO Summit and the TT Assen races, the congress became a living example of what happens when science connects through gamification. Lessons for the industry EPF 2025 showed that engaging the NextGen starts with curiosity and translating that into meaningful design choices. The congress proved that interaction doesn’t need to be complex; it needs to be considered. When people are given room to explore, to contribute, and to connect on their own terms, engagement becomes genuine. Participation today is intentional. The new generation chooses consciously where to spend their time and expects that time to count. That means meetings must offer freedom of choice, flexible formats and opportunities to connect across generations. Before, during and after the event. Three takeaways for designing with the NextGen in mind: • Make participation effortless. Engagement grows when interaction feels natural – a clear app, a short quiz or a playful challenge can make all the difference. • Give ownership. Invite young participants to help shape sessions, moderate discussions or share ideas; involvement turns attendance into commitment. • Design for connection. Create space for conversation and curiosity. The real value of any meeting lies not in the content, but in what happens when people, and science, connects. Connect generations. Pair mentors with students; make learning a two-way conversation. Congress by design

IAPCO NEWS | I S S U E # 1 2 1 E D I T I O N 6 ( 2 0 2 5 )

EPF 2025 showed that engaging the NextGen starts with curiosity and translating that into meaningful design choices.

| IAPCO NEWS ISSUE #121 EDITION 6 (2025)

IAPCO Emerging Leader Award 2026 Celebrating the Leaders of Tomorrow, Today

Nominations Extended – Now Closing 9 January 2026! The IAPCO Emerging Leader Award 2026 recognises exceptional early-career professionals within IAPCO PCO companies who are already shaping the future of the meetings and events industry. Created to spotlight rising talent, the award celebrates leadership, innovation and impact at an early stage of professional growth.

Nominate Now What we celebrate

Emerging leaders who demonstrate • Outstanding leadership potential early in their career • Innovative and creative problem-solving approaches • A strong commitment to collaboration and community • A clear, forward-looking vision for the future of our profession

Key dates • •

Nominations close: 9 January 2026 (extended) Winner announced: 26 February 2026 during IAPCO AM&GA Athens 2026

Who Can Be Nominated

Nominees must: • Be an early-career professional within an IAPCO Member PCO company • Demonstrate leadership, initiative and positive impact within their organisation or the wider industry See the full criteria and rules of entry

Judged by IAPCO Destination Partner

The award is supported and judged by IAPCO Destination Partners, who bring diverse global perspectives and deep industry expertise to the selection process – reinforcing a shared commitment to developing the next generation of leaders.

The award and recognition

The 2026 Emerging Leader will receive:: • The IAPCO Emerging Leader Award • One complimentary pass to the IAPCO AM&GA 2026 in Athens, Greece • An education bursary to support travel and hotel arrangements

Nominate an Emerging Leader

Do you work with someone whose leadership is visionary, collaborative and impact-driven? This is your opportunity to spotlight their contribution and support their professional journey. Nominate today and celebrate leadership that moves our industry forward. Your nomination is a powerful step in #UnlockingExcellence.

Submit Your Nomination

Supported by IAPCO Destination Partners: • This is Athens – Convention & Visitors Bureau • Dubai Business Events • Frankfurt Convention Bureau • Geneva Convention Bureau • Guadalajara Convention & Visitors Bureau • Hong Kong Tourism Board • Fáilte Ireland • Japan National Tourism Organisation • Destination Toronto • Meeting Destination Vienna

IAPCO NEWS | I S S U E # 1 2 1 E D I T I O N 6 ( 2 0 2 5 )

IAPCO Sustainability Award 2026 Recognising Leadership and Innovation in Sustainable Event Management

In its inaugural year, the 2026 IAPCO Sustainability Award, powered by Business Events Australia, celebrates a business events project or event led by an IAPCO Member that demonstrates exceptional commitment to sustainability – turning vision into measurable environmental and social impact. The award forms part of IAPCO’s Advocacy programme and aligns with the United Nations Sustainable Development Goals (SDGs).

Supported by

Nominate Now What we celebrate

Initiatives that: • Embrace innovative approaches to sustainable design and delivery • Educate and raise awareness across audiences and supply chains • Demonstrate positive impact with credible, databacked results • Build a lasting legacy for communities, destinations and the industry • Protect our planet through responsible resource use and emissions reduction • Contribute to a more sustainable future with practices others can adopt

Key dates • • •

Nominations close: 19 January 2026 Eligibility year: Projects/events delivered in 2025 Winner announced: 26 February 2026 during IAPCO AM&GA Athens 2026

Who can enter

Projects must: • Be a business industry event organised, or a project initiated, with a significant sustainability impact • Come from any sector within the business events industry, provided sustainability is a core component • Be organised or planned by an IAPCO Member

Judging panel of global industry leaders

We are honoured to be supported by nine leaders from across the global meetings and events community. Their expertise underscores our sector’s commitment to collaboration and a unified voice for sustainable practice. Meet the judging panel

The award and recognition

The winner will receive: • Presentation of the IAPCO Sustainability Award on behalf of their company at the IAPCO 2027 Annual Meeting & General Assembly (AM&GA) in Mumbai, India • Complimentary registration for the winning individual to attend IAPCO AM&GA Mumbai 2027 (travel and accommodation not included) • Rights to use the IAPCO Sustainability Award logo on email signatures, stationery, biographies and CV

Ready to nominate?

Show how your team turned commitment into results – and created a model others can follow.

Submit Your Nomination

See the full criteria and rules of entry

ISSUE #121 EDITION 6 (2025)

| PARTNERS CONTRIBUTIONS

Thoughts of Trishan Spohr, a young project manager at CPO HANSER SERVICE When people think of Generation Z, familiar cliches arise: work-shy, overly focused on work–life balance, constantly job-hopping, or wandering around as ‘smombies’ – smartphone zombies. Some employers hesitate at the thought of hiring or onboarding NextGen, and to be fair, some of these perceptions are true – Gen Z does spend significantly more time on their phones than other groups, and many change jobs within two years. Then again, many Gen Z individuals take on side hustles, and work longer hours than expected.[1] In fact, for 97% of them, their work is part of their identity. Gen Z will account for around a third of the global workforce by 2030[2] and those who fail to adapt to them now risk losing the generations that follow. One thing is clear: Gen Z is redefining workplace dynamics and companies must adapt – not only at CPO HANSER SERVICE and in the meetings industry, but across all sectors. While core values such as family, health and personal freedom remain relatively consistent across generations, other preferences differ significantly. Gen Z places strong value on themes such as appreciation and recognition, open and transparent communication and a desire for change and modern leadership. Feedback & Communication Traditional feedback structures – annual or quarterly reviews – are largely incompatible with Gen Z’s expectations. They prefer short, direct and informal input, ideally immediately after completing tasks or project sprints. A healthy error culture, the willingness to speak openly about mistakes, and ‘trial-and-error’ approaches are key. Mentoring and clearly communicated career opportunities also matter even more to Gen Z than to previous generations. Values and Principles While financial incentives matter to Gen Z, factors such as meaningful work, career development opportunities and a healthy work–life balance all rank significantly higher than salary. Most decisive, however, is that 88% want to work for an organisation whose values align with their own. Transparent communication about corporate culture, objectives and social responsibility is therefore crucial.

Leadership & Participation Finally, Gen Z has a strong desire for participatory leadership. Concepts such as reverse-mentoring pairs or ‘Captain of the Day/Process’ models can quickly give young employees a sense of genuine involvement and ownership. At the same time, no generation is as techsavvy, uses AI as naturally or brings as much socialmedia fluency. Listening to their perspectives can inspire new ways of working, increase agility and flexibility and introduce more diverse problem-solving approaches.

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Engaging NextGen in Your Workforce

To conclude, Gen Z is far from a homogeneous group. They do not all share the same values, expectations or levels of confidence. While many seek active participation, others prefer less direct interaction. Each member of Gen Z brings their own individuality. Recognising these differences, listening closely and adapting organisational approaches accordingly will be essential for successfully integrating Gen Z into the workforce. Changing processes in communicating feedback, rethinking leadership and clearly communicating values is the inevitable change to bring the NextGens into your workforce. At CPO HANSER SERVICE, many of the points above have evolved quite naturally. As Gen Z myself, I became responsible for creating the new app, developing social media content for our congresses and I am called when any Excel issues appear, etc. How does it work in your organisation? Have you implemented any concepts to engage Gen Z, and how are they working out for you? Let me know your thoughts via email at tspohr@cpo-hanser. de or tell us on LinkedIn: www.linkedin.com/company/cpo-hanser-service https://smartpeg.eu/en/generation-z-83-of-workerschange-jobs-every-two-years/

[1]

https://resumelab.com/career-advice/generation-zand-work

[2]

Trishan Spohr, Project Manager Congresses, CPO HANSER SERVICE

| ON-POINT ARTICLE

From ROI to ROE: Engaging the Next Generation of Event Participants

ISSUE #121 EDITION 6 (2025)

Connecting with digital natives is an intriguing challenge for today’s meeting professionals. In a world that moves at a fast pace, driven by research, innovation, entertainment and originality, the agenda demands one thing above all: flexibility. Working daily to promote international congresses for European scientific societies, I am witnessing firsthand how the new generation, the very audience these events aim to attract, is redefining the paradigm. Until recently, most participants were content to simply attend congresses; now, this new generation of professionals wants to co-create them, to be active contributors rather than passive observers.

In this new landscape, a single Instagram post can often generate more engagement than an entire email campaign, because the digital world we belong to is a natural extension of our reality. This sense of community, of belonging and interaction, is something to be carefully considered when designing a congress: whether digital or physical, it is an aspect that must be intentionally nurtured. Throughout my career, I have learned how increasingly strategic it is to engage participants, foster digital communities and create space for user-generated content, making attendees active actors in shaping the event experience. We had the opportunity to put this approach into practice at a recent congress we coordinated, building an interactive wall where each participant could leave a message. The result was remarkable: participants began taking photos and videos while interacting with the wall, sharing more than 300 Instagram stories in just three days, reaching over 300,000 views! This spontaneous cross-channel engagement demonstrated how offline experiences can spark online buzz and how social media plays a crucial role in NextGen engagement. Live interaction is also key: for the biennial congress of a European scientific society, we created a dedicated area 14

for live interviews with key speakers and sponsors. The sessions, focused on trending topics, were streamed in real time, allowing delegates to participate both in person and remotely, broadening reach and inclusivity. Yet, technology alone is not enough. At the heart of engagement remains something profoundly human. We need to shift our focus from ROI to ROE – Return on Experience – and promote emotional and relational impact as much as numbers. While AI will continue to grow in event planning, execution and analysis, the true challenge lies in preserving authentic human connection within an increasingly digital landscape. With different generations now active in the workplace, creating meaningful connections requires diverse communication styles, flexible spaces and new modes of interaction. Capturing the attention of NextGen doesn’t mean shouting louder; it means speaking more directly. The visual language has become the new grammar of engagement, and if we don’t learn to use it, we risk being left out of the conversation. Ultimately, the ‘phygital’ offers the flexibility that the NextGen craves. They want to feel part of something bigger, and at the same time, they want to share it. Creating experiences that connect these two dimensions is what truly keeps them engaged and coming back. At AIM Group International, we work closely with European scientific societies to integrate live and digital experiences, ensuring that every touchpoint – before, during and after the event – contributes to lasting engagement. By rethinking strategy and challenging assumptions, we can truly turn ‘cracking the code’ into an opportunity, transforming events into dynamic, participatory and unforgettable experiences.

Giulia Parzanese, Social Media Specialist, AIM Communication - AIM Group

Today’s early-career professionals grew up digital. They learn by doing, move quickly and expect clear outcomes. The classic congress still works. It is built on standardised needs and has proven its value for decades. But if we want deeper engagement with the digital-native gen, the task isn’t to rip and replace, it’s to include and enhance more practice-led formats, tighter pacing and a year-round community that peaks on site. Why this mix? In short, we keep the basics of the model and upgrade how participants interact with it, turning attendees into contributors and aligning with their unique traits. So here are three quick, field-tested plays we’ve used that consistently lift engagement. Resident bootcamp – practice first With the Hellenic Society of Intraocular Implant and Refractive Surgery (HSIOIRS) in Volos, we ran the Cataract Training Days: three days of intensive wet labs paired with short, focused theory, built entirely for residents and led by senior trainers from across Greece. Demand spoke for itself, where of the 220 resident doctors registered for the national congress, all 150 wet-lab seats filled within two weeks!

Result: resident registrations rose by 39.6% versus the previous edition (alongside other contributing factors). The mix of social proof, light stakes and fun turns passive attendees into active participants and produces instantly shareable moments for the community.

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Cracking the Code: Engaging the Digital-Native gen

Community first – Congress as the peak The Hellenic Society of Dermatology and Venereology (EDAE) has run weekly online lessons with distinguished clinicians for two years, deliberately nurturing residents between congresses. That consistent touchpoint builds belonging and momentum. The annual congress keeps setting new attendance records. The message is simple: the community doesn’t start at badge pick-up; the event is the crescendo of year-round learning, of an already vivid community!

The feedback? 96.59% rated the event 4 or 5/5, 98.85% asked for a repeat and 100% would recommend it to another resident. The format builds confidence through doing, with the theory in service of practice. Give attendees concrete skills they can point to immediately.

Residents quiz – Competition as a learning experience At the Panhellenic Congress of Blood Transfusion, teams from from fourteen hospitals competed in a live, highenergy quiz for a team trip to the next ISBT congress. Each team submitted a short intro video and a playful name (such as Bloody Stories) then battled on stage!

Conclusion NextGen professionals aren’t disengaged. They’re selective. When we design for practice-led learning, invite friendly competition that spotlights new voices and treat the congress as the summit of an active community, they show up, lean in and bring peers. The aim isn’t to overhaul the congress; it’s to enrich it. No less depth, just delivery that clicks with the digital-native gen. Alexandros Terzis, Event Coordinator, ERA Congresses & Events, and IAPCO NextGen Committee Member 15

| ON-POINT ARTICLE ISSUE #121 EDITION 6 (2025)

Why Personal Brands and Digital-First Storytelling Are the Missing Link Between Gen Z and the Meetings Industry Gen Z is not discovering careers or conferences through brochures, advertisements or industry associations. They are discovering them through people. Real people who show what they do online in ways that feel human, unfiltered and meaningful. And yet, for an industry built entirely on people, connection and experiences, the meetings sector has been surprisingly slow to embrace personal branding and digital-first storytelling. In contrast, some of the world’s long established or more traditional industries, such as airlines, banks, law firms and even government departments, are thriving on TikTok and Instagram by spotlighting the personalities and culture behind their brand. They attract talent, build trust and expand their audiences through the faces who represent them rather than the logos that sit behind them. For the global meetings industry, this is an untapped opportunity. Personal brands and digital storytelling are the bridge that connects future generations to our workforce and to enhance our delegates’ experience. As a Business Development Manager at Arinex, a Gen Z myself, and an active member of the Australian Business Events Association Emerging Leaders community, I see this shift every day. Young professionals want careers that feel purposeful and people-led. Early career and student delegates are seeking conference content that feels relatable, authentic and worth sharing. And both groups discover these experiences in the same place: their ‘for you’ feed. This article explores the two sides of the opportunity: attracting Gen Z talent into the meetings industry as a viable and exciting career path, and engaging them as delegates once they arrive, using the platforms and storytelling styles that already shape their world.

You cannot be what you cannot see Most people do not grow up understanding what a PCO is. Many of us entered this field sideways, migrating from tourism, hospitality, higher education or creative industries. Gen Z are not going to choose a career they cannot visualise. 16

When our project coordinators, event strategists, and producers share what they do online, they build the visibility that our industry has lacked for decades. A short video showing an exhibition bump-in, a photo gallery from a sustainable venue site visit or a short reflection after delivering a conference gives students and early career professionals an honest window into what this career looks and feels like. Supported well, your internal workforce can: • Showcase culture in a way a brochure never can • Highlight progression, travel, flexibility and meaningful work • Break down the myths about events being limited to weddings or parties • Position the meetings industry as a purpose-driven sector with global impact These stories humanise us. They cut through the noise. They show Gen Z that a PCO career can be strategic, creative, fast paced and deeply rewarding.

Turning our people into our strongest recruitment campaign Personal branding is not about ego. It is about relevance, transparency and trust. Across the global meetings industry, there is enormous potential in empowering our people to share their professional journeys online as part of a modern, human-centred approach to talent attraction. Imagine a project manager sharing how they secured a major sponsor or redesigned a programme to improve engagement, highlighting the strategic depth of their role. A marketing strategist celebrating a registration launch that surpasses early targets provides a glimpse into the momentum, data and campaign strategy behind a successful meeting. A project coordinator posting a short video from onsite after delivering a record number of delegates for their congress communicates the scale and energy of our work in a way no brochure ever could. A first-time student attendee filming their reaction to how transformative the conference was for their confidence and career aspirations tells a story no marketing asset can replicate.

From followers to delegates: how speakers and ambassadors shape attendance Gen Z will often attend an event because they follow a speaker they admire, a creator they trust or an ambassador whose values mirror their own. Their decision is influenced more by the person on stage than the marketing campaign behind them. Instead of relying solely on headshots and session descriptions, we can: • Co-create short videos where speakers explain their session and why it matters • Encourage ambassadors to film ‘come with me; content in the lead-up to the event • Host pre-event Instagram Lives or TikTok Q&As targeted at students and early career delegates • Share User-Generated Content (UGC) from volunteers and Emerging Leaders that showcases the event through their lens Authentic content carries a different weight with digital natives. It builds trust and drives attendance more effectively than polished promotional assets.

Designing events that are TikTok ready If we want delegates to create and share content, we need to design conferences that support it. TikTok ready events are not about encouraging constant filming. They are about intentionally building moments that are visually interesting, emotionally resonant and worth sharing. This can look like: • Short, high impact sessions that translate well into clips • Interactive spaces or media corners designed for quick content creation • Live polls, breakout challenges and collaborative problem solving • Reverse mentoring sessions where Emerging Leaders interview senior executives • QR code prompts that encourage UGC in low pressure ways When delegates feel invited to co-create content, their posts extend the life, relevance and reach of the event.

In summary: the dos and do nots For talent attraction Do: • Encourage staff to show their real work online • Highlight purpose, wellbeing, growth and flexibility • Share behind-the-scenes moments that feel human • Partner with universities and training providers to amplify these stories Do not: • Over-polish or over-control every piece of content • Rely solely on job ads and formal position descriptions • Keep brilliant early career staff invisible online

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These are the stories Gen Z seeks out. They want to understand the real milestones, challenges and wins that shape our sector. They want to know who they will be learning from, collaborating with and growing beside. They want to feel connected to the people, not just the organisation.

For delegate engagement Do: • Treat speakers and ambassadors as co-marketers • Provide visual, interactive and shareable experiences • Give young delegates platforms to speak and participate • Design content moments intentionally Do not: • Limit communication to email and static webpages • Ignore TikTok, Instagram Reels and UGC opportunities • Assume formal formats will hold the attention of digital natives

The way forward The next generation of meeting professionals is already watching, learning and forming impressions online. If we want to attract them into our workforce and engage them as delegates, we need to meet them where they are. We already design meaningful experiences. Now we must extend that creativity to how we tell our own story. Personal brands and digital-first storytelling are not trends. They are the missing link between Gen Z and the global meetings industry. Once we embrace this shift, we stop waiting for the next generation to discover us and start actively welcoming them into the future we are building together. Hannah Drewett, Business Development Manager, Arinex 17

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IAPCO EDGE Stockholm 2026 – Bridging Minds: A Collaborative Innovation Journey Celebrating 10 years of EDGE with a high-impact learning experience for meetings professionals, 18–21 January 2026, Stockholm.

Registration closes on 11 January 2026 – Limited places left

In 2025, IAPCO EDGE turned ten. 2026 becomes a year-long celebration – and we ignite it with IAPCO EDGE Stockholm, taking place 18–21 January 2026 in one of Europe’s most forward-thinking cities. EDGE Stockholm 2026 is not ‘just another training course’. It’s a high-impact learning experience combining parallel learning journeys, intimate peer circles and practical, action-ready content – designed to help meetings professionals think differently, lead with confidence and deliver stronger outcomes.

SECURE YOUR PLACE NOW

Preview the EDGE Stockholm journey Nicky McGrane walks you through the full three-day experience – from foundations and future trends, to collaboration and innovation, to leadership and personal growth. Click below to watch:

The seminar is co-created and delivered by a powerful faculty trio: Sissi Lignou, IAPCO President and President/CEO of AFEA Congress; Nicola (Nicky) McGrane, IAPCO Training Academy Regional Representative Europe and Founder/CEO of Conference Partners International; and Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee and President/Partner of International Conference Services.

Three Days. One Goal: Unlock Your EDGE Monday – Foundations & Future Trends You begin with EDGE traditions such as learning buddies, turning introductions into meaningful peer support. Sessions on communication, global trends and innovation clinics explore what is reshaping the industry – and how to respond through smarter bidding, planning and audience design. Tuesday – Experience & Collaboration The day opens with The Human Edge, focused on influence and relationship-building. A major highlight is the keynote from Tobias Degsell, one of Sweden’s most inspiring speakers. In the afternoon, Innovation Skills Labs offer focused sprints on topics such as commercial mindset, project management, budgeting, sustainability and AI tools. Wednesday – Leadership & Personal Growth The final day centres on resilience, mental health and Beyond Leadership, inviting honest conversations about what it takes to build cultures that thrive. The experience culminates in Mentor Circles – small coaching groups with faculty for highly personalised insights. 18

EDGE Stockholm 2026 brings together a co-creating faculty of world-class leaders, plus a keynote who connects Nobel insights with real-world impact. EDGE Stockholm Faculty & Keynote – Meet the Minds Behind the Programme Sissi Lignou IAPCO President and President/CEO, AFEA Congress

Nicky McGrane IAPCO Training Academy Regional Representative Europe and Founder/ CEO, Conference Partners International

With over two decades in the global meetings industry, Sissi unites international congress expertise with a deep commitment to talent development. From major events such as the Athens 2004 Olympic Games to her leadership of AFEA Congress, she has helped shape standards of excellence for PCOs worldwide.

Nicky has delivered and overseen more than 500 international conferences across Europe and beyond. Known for her hands-on leadership and practical, solutions-focused mindset, she co-creates the EDGE Stockholm programme and guides participants through three days of immersive learning.

‘IAPCO EDGE is the ideal platform for elevating the skills of PCOs and shaping emerging leaders who will become the next generation of accredited PCOs.’

'As we celebrate a decade of IAPCO EDGE, we’re unveiling a refreshed programme built for today – fresh, interactive and unapologetically useful – so participants leave with sharper skills, deeper relationships and real momentum for their organisations.’

Mathias Posch IAPCO Past President, Chair of the Accreditation Committee and President/ Partner, International Conference Services. Mathias has grown International Conference Services into a truly global PCO, with experience across North America, Europe and Asia. He brings a strategic, big-picture view of conference management, commercial growth and long-term client partnerships. ‘EDGE is a rare chance to learn first-hand from business owners, network closely with leading professionals and leave every seminar with deeper insights and new learnings.’

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Faculty at the Heart of EDGE

Keynote speaker – Tobias Degsell Founder of Combiner AB One of Sweden’s most inspiring speakers, Tobias connects Nobel Prize insights with real-world innovation. He helps organisations break out of habitual thinking and turn collaboration into tangible excellence. His keynote, ‘Collaboration and Its Contribution to Excellence,’ will be a defining moment of the EDGE Stockholm experience.

Alongside Sissi, Nicky, Mathias and Tobias, you will learn just as much from the peers beside you—professionals who share your pressures, challenges and ambitions. If you are ready to invest in your development—and return home with tools, confidence and renewed purpose—you belong at IAPCO EDGE Stockholm 2026.

This is your moment. Registration closes on 11 January 2026.

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IAPCO proudly returned to Indonesia last week for a Hosted EDGE Seminar in Jakarta, held 26–28 November 2025. Cohosted by Pacto Convex and supported by Indonesia Congress and Convention Association (INCCA) and Indonesian Chamber of Commerce & Industry (Kadin Indonesia) in collaboration with the newly opened Nusantara International Convention Exhibition (NICE) PIK2, the three-day programme marked an exciting milestone for the region’s meetings and events industry.

Managing Director, Downtown Europe, and Florian Fehringer, Director of International Projects, Mondial Congress & Events. Together, we continue to elevate excellence and unlock potential worldwide. See more

Led by the IAPCO Training Academy, the programme delivered a dynamic, practice-oriented curriculum – strengthening participants’ capabilities through global standards, emerging trends, and hands-on tools essential for delivering world-class international events.

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Unlocking Potential for the Global Stage: IAPCO Delivers EDGE Seminar in Jakarta

Reflecting on the opportunity for the region, Stephen Noble, Chair of the IAPCO Training Academy, noted, ‘Delivering IAPCO education in Indonesia is about more than sharing global best practice, it’s about unlocking local potential and empowering event professionals to lead with confidence on the world stage.’ EDGE Jakarta reinforced IAPCO’s commitment to capacity building for PCOs across the APAC region and to deepening Indonesia’s connection to the global business events community. A special thank you to our IAPCO members who contributed their expertise as faculty for the first time: Benoît Dubuisson,

Join us in #UnlockingEDGE Register your interest to be notified when registration opens for:

EDGE Dubai Advanced Seminar, 15–17 September 2026 21

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IAPCO Driving Excellence Collaboration Award 2025 Winner

Ajay Bhojwani, Regional Managing Director, Middle East & Africa, MCI Group, received the award on behalf of MCI Australia, pictured here with IAPCO President Sissi Lignou.

MCI Australia, in partnership with the Space Industry Association of Australia (SIAA), the International Astronautical Federation (IAF) and the Australian Space Agency (ASA), has been announced as the winners of the Collaboration Award category of the IAPCO Driving Excellence Awards for their delivery of the International Astronautical Congress (IAC) 2025, in Sydney Australia. This distinguished award, supported by IBTM, was presented at the Meetings Leadership Network Reception in Barcelona, Spain, on Monday 17 November 2025. It recognises outstanding collaboration that elevates standards and drives excellence across the global meetings industry. Sissi Lignou, President of IAPCO, congratulated MCI Australia and its partners on their win: ‘The IAPCO Collaboration Award recognises the highest standard of partnership. The way MCI managed and collaborated with their many partners for the prestigious IAC 2025, is a masterclass in multi-stakeholder governance, data-driven decision making and creative market engagement.’

navigated competing priorities to deliver a globally significant event with record-breaking results. Reflecting on the win, Stephan Wurzinger, Managing Director, PCO Australia and Global Director, Association Relations at MCI Australia, said the team was honoured to receive the IAPCO Collaboration Award. ‘As the most stellar event launched in Australia in years, MCI feels honoured to have been recognised by IAPCO for this particular award. Really great collaboration is indeed a force multiplier with a supernova effect – and we could not have achieved the record results for the International Astronautical Congress 2025 without the great SIAA, IAF and ASA teams in our orbit.’ Lignou added, ‘From record participation and an unprecedented Public Day to strong financial performance and global visibility for Australia’s space sector, this collaboration demonstrates how shared purpose and disciplined execution can drive excellence across our industry. It sets a powerful benchmark for what can be achieved when partners align around impact.’

The Collaboration Award celebrates strong, dependable partnerships built on trust, shared vision, and a commitment to excellence – the foundations of every successful event. It honours organisations that go beyond traditional roles, joining forces to achieve shared goals and meaningful impact.

The IAPCO Driving Excellence Collaboration Award is one of three awards that recognise excellence within the IAPCO community and honour those setting new standards for the global meetings industry.

This year’s winning project, IAC 2025, brought together a complex stakeholder group including SIAA, IAF, AS and the New South Wales Government. The team successfully

See more here

NOMINEE

While it is important to celebrate the winners, we should also recognise the remarkable contributions and collaborative spirit of all the nominees in shaping the future of event management. Here, we highlight the inspiring collaborations that competed for the prestigious IAPCO Collaboration Award 2025. Each demonstrated creativity, dedication and teamwork in overcoming challenges to deliver truly impactful events. These stories showcase the excellence, innovation and commitment that define both the meetings industry and the IAPCO community.

Abbey Conferences The European Society of Traumatic Stress Studies Ireland

The partnership between Abbey Conferences and the European Society of Traumatic Stress Studies (ESTSS) demonstrates how resilience, trust and adaptability can deliver exceptional outcomes under extraordinary circumstances. From Belfast 2021, delayed by COVID-19, to Tbilisi 2025, challenged by political unrest, the collaboration required innovative crisis management, transparent communication and unwavering support for local committees and delegates. Abbey and ESTSS worked as one team, creating safe, inclusive and engaging environments for professionals addressing trauma, abuse and extreme stress. Interim online events, proactive safety protocols and pastoral care ensured continuity, while authentic cultural experiences and

NOMINEE

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2025 Award Nominees

local storytelling connected delegates deeply with the host community. Despite complex adversities, the conferences achieved full participation, zero safety incidents and strengthened the professional and personal networks of attendees. The partnership exemplifies how exceptional collaboration can transform global uncertainty into community resilience, demonstrating the power of solidarity, honesty and shared purpose in achieving professional and societal impact.

Congress by design The European Society for Vascular Surgery (ESVS)

The collaboration between Congress by design and the European Society for Vascular Surgery (ESVS) demonstrates how shared vision and strategic partnership can elevate a scientific meeting into a truly global and future-focused platform. Seeking to expand its annual meeting and modernise its long-term strategy, ESVS turned to Congress by design not only for operational expertise but for a partner capable of challenging convention and co-creating growth. Working as one team, the partners introduced a collaborative planning model that strengthened programme development, enhanced sustainability practices and improved sponsor and delegate engagement. Joint meeting-design sessions inspired new formats, while practical sustainability measures

– carbon footprint reporting, reduced printing, reusable branding and greener registration – aligned the meeting with ESVS’s core values. This unified approach delivered record delegate numbers, broader geographical reach, increased sponsorship income and significantly stronger satisfaction across all key areas. With reduced environmental impact and a renewed culture of innovation, the partnership has transformed the ESVS Annual Meeting into a more inclusive, sustainable and globally connected event – setting a foundation for long-term growth and leadership in the vascular surgery community.

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NOMINEE

2025 Award Nominees

ICOM Group Alexandria Governorate Egypt

The collaboration between ICOM Group and the Alexandria Governorate demonstrates how authentic, city-wide partnership can transform perception and position a city on the global stage. Faced with the challenge of raising Alexandria’s profile as an international events hub, the partners turned the 73rd National Day into a two-week civic celebration, activating public squares, stadiums, beaches and historic landmarks to showcase culture, innovation and social inclusion.

over 14,000 participants and inspired tens of thousands online. By leveraging citizens, local institutions and authentic storytelling, Alexandria reclaimed its identity as a modern, inclusive and opportunity-rich city, creating enduring cultural, social and economic legacies. This partnership exemplifies how strategic, inclusive collaboration can turn a local celebration into a transformative movement, positioning Alexandria not only as a city of history, but as a city of global possibility.

NOMINEE

Through initiatives such as the International Book Fair, an Opera in the Stadium, an Employment Forum connecting 9,000 job seekers with employers and the Challenge Heroes Beach for youth with disabilities, the collaboration engaged

Kenes Group

Vienna Convention Bureau and Meeting Destination Vienna Austria The collaboration between Kenes Group and the Vienna Convention Bureau (VCB) turned Kenes’ sixtieth anniversary and leadership summit into an extraordinary, multidimensional event. Bringing together over 300 employees from more than fifteen international offices, the partners combined global event expertise with local knowledge to deliver seamless logistics, inspiring content and meaningful community engagement. VCB facilitated venue selection, connected trusted local suppliers and ensured access to iconic locations, while Kenes designed a programme blending strategic leadership summit sessions, networking and cultural experiences that highlighted Vienna. A sustainability-driven CSR initiative,

donating 250 care packages to Caritas Austria, left a tangible legacy in the host community. Through close collaboration, Kenes and VCB strengthened team cohesion, showcased Vienna as a premier international meeting destination and celebrated six decades of achievement with impact and innovation. The partnership exemplifies how aligned vision, expert coordination and shared values can create events that are both memorable and socially meaningful.

NOMINEE

Mondial Congress & Events

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2025 Award Nominees

Steiner Live – Keel – Zahnklinik der Sigmund Freud Universitat The partnership between Mondial Congress & Events, Steiner Live, Keel Live and the Sigmund Freud University Dental Clinic in Vienna demonstrates how international expertise and seamless coordination can transform highly complex medical procedures into world-class educational experiences. For Europe’s largest periodontology congress, the team delivered multiple live surgeries per day, combining surgical excellence with cutting-edge broadcast technology to bring every detail to thousands of participants both onsite and online.

teamwork ensured that every live transmission ran smoothly, creating an immersive learning environment that blended medical precision with cinematic clarity. The collaboration reached over 4,000 participants daily, offering direct surgeon engagement, dynamic presentations, and unprecedented access to high-stakes procedures. By turning logistical and technical complexity into an engaging, educational spectacle, this partnership set a new benchmark for live medical broadcasting and demonstrated the power of strategic, interdisciplinary collaboration.

NOMINEE

Each partner contributed specialised expertise – surgeons performed procedures, while technical teams managed lighting, sound, multi-camera production and stage coordination in real time. Absolute trust and flawless

TFI Lodestar

Glasgow Convention Bureau (GCB) – Scottish Event Campus (SEC) – British Society of Gastroenterology (BSG) The partnership between TFI Lodestar, the Glasgow Convention Bureau (GCB), the Scottish Event Campus (SEC) and the British Society of Gastroenterology (BSG) turned a major logistical challenge into an opportunity for innovation and growth. When unforeseen circumstances required BSG LIVE to be brought forward in Glasgow, all partners responded with exceptional flexibility and determination. Their swift coordination – revising timelines, adjusting financial frameworks and enhancing programme accessibility – enabled the congress to attract wider audiences, including a twenty-four per cent increase in international delegates.

Trust’s ‘Love Your Liver’ activities and Guts UK’s engaging ‘Colin the Colon’ installation. Supported by GCB and local charities, sustainability and up-cycling became central to the event, ensuring meaningful benefits for both attendees and the wider Glasgow community. Through shared vision, creativity and seamless teamwork, the partnership delivered one of the most inclusive and forward-thinking editions of BSG LIVE, setting a new benchmark for engagement, representation and legacy for future congresses.

Together, the collaborators expanded community outreach through impactful legacy initiatives such as the British Liver

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As we wrap up 2025 and look ahead to 2026, we extend our heartfelt thanks to every volunteer who has been instrumental in another impactful year for the IAPCO community and the global meetings industry. Unlocking:Excellence through our services and professional development programmes is only possible because of your generosity, time and commitment. Whether you authored articles for The PCO and our Insider newsletters, shared your expertise on stage at events and seminars around the world, mentored emerging leaders, supported education and advocacy or helped us shape standards and best practice, your excellence shone through – again and again. To all our IAPCO Council Members, Ambassadors, Faculty, Committee Volunteers and Endorsers: thank you. Your dedication keeps our mission moving forward – raising professionalism across the global meetings industry and strengthening the community we serve.

As IAPCO EDGE marked its 10th anniversary in 2025, we are celebrating a decade of dynamic learning, shared experiences, and a global community that continues to raise the bar for excellence in the meetings and events industry. Through the #EDGEat10: Voices of a Decade activation, EDGE Alumni were invited to share their #UnlockingEDGE stories — reflecting on key takeaways, defining moments, and how EDGE has shaped their professional journeys. The response was inspiring, and we are delighted to introduce the three EDGE Featured Alumni whose messages stood out.

Meet the #EDGEat10 Winners Guendalina Carnesecchi Industry & Business Sponsorship Specialist at OIC Group

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#EDGEat10: Announcing Our Three EDGE Featured Alumni

Watch Guendalina’s story:

Guendalina’s story captures the true transformation at the heart of IAPCO EDGE. From arriving at EDGE Porto with doubt to leaving with confidence, connection and renewed energy, her reflection shows how shared learning and authentic leadership can spark a lasting mindset shift — and why EDGE continues to be a catalyst for #UnlockingExcellence. Anna Hall Senior Project Manager at Congress by design

Watch Anna’s story:

Anna’s reflection on how IAPCO EDGE supported her transition from the corporate events world into scientific congresses is truly inspiring — building confidence, strengthening foundations, and accelerating her professional growth. Her story is a powerful reminder that shared knowledge and collaboration can shape careers at every stage. That’s the EDGE impact. Lamprini Nikolidaki Project Manager, PCO Services at AFEA Congress

Watch Lamprini’s story:

Lamprini’s story beautifully captures the essence of IAPCO EDGE over the past decade — inspiration, collaboration, and the power of continuous learning. Her reflection is a compelling reminder of how EDGE can strengthen individual leadership while elevating entire teams, supporting both her professional development and the growth of her colleagues at AFEA Congress. A true testament to the programme’s lasting impact. Their Prize: Continuing the EDGE Journey into 2026 Each of the three EDGE Featured Alumni will receive a complimentary participation in the 2026 EDGE Seminar of their choice. Selections were made jointly by the IAPCO Training Academy & HQ teams, recognising stories that best embodied the spirit of #UnlockingEDGE.

Thank You, EDGE Alumni! To all alumni who shared their stories: thank you for being the voice of #EDGEat10 and for inspiring the next generation of learning within the IAPCO community.

See All #EDGEat10 Stories The celebration doesn’t stop here — keep sharing your reflections and moments using #EDGEat10 and #UnlockingEDGE, and continue tagging @IAPCO on LinkedIn. Together, we are unlocking the next decade of Excellence. 27

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Megaron Athens International Conference Centre

25 – 28 February, 2026

Message from the Mayor of Athens, Haris Doukas In this video message, the Mayor of Athens is expressing his support for the hosting of the IAPCO Annual Meeting & General Assembly 2026 in Athens, highlighting the event as a recognition to its acknowledged contribution to Greece’s economic growth and social progress.

Stay tuned @ iapco2026.com #IAPCO

#UnlockingExcellence

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Keynote Speakers

Pascal Morgan

Dr Angeliki Kosmopoulou

Founder & CEO of think.speak.transform. Speaker, Moderator, Futurist

Archaeologist, Story Strategist, Founder, Storymentor

Dimitris Papanikolaou

& Aria Papanikolaou

Former professional basketball player, Autism awareness motivator, Motivational speaker, Writer, Founder of Together for Autism, Founder of Uniquall

Autism awareness motivator, Ambassador of Ekkomed, Writer, Actress, Voice actress

Panos Tzivanidis

Director of Corporate Events & Services, IOC (International Olympic Committee), PCMA Board Member

Despina Ploussiou

Psychotherapist MA, MFT, Specializing in Complex Trauma

EXPLORE THE PROGRAMME The Host Team 29

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Welcoming Our Newest IAPCO Members NEW MEMBER – ARTION CONFERENCES & EVENTS

ARTION is an association management company and professional congress organiser. Since 1995, the company has provided premier international services to associations and organises globally high-quality conventions and formal events. Άρτιον – an ancient Greek word – stands for a combination of harmony, perfection and completeness. This has been our lifelong motto, and will continue to be our standard. We are thrilled to be part of the IAPCO family and to join its global community of the most qualified PCOs in the industry. We are committed to becoming a valuable IAPCO member by actively participating in the educational programmes and by promoting the highest professional standards in every event we organise. Our well-trained and qualified team manages all aspects of event organisation, from professional communication and project management to on-site operations, delegate administration, sponsor relations and social programmes, ensuring the ideal working environment for all participants. ARTION enjoys a strong expertise in authentic destinations, welcoming infrastructure, entertainment activities and established local and international connections. With refined experience and deep knowledge of the local environment, combined with our innovative approach to event organisation, we meet the needs of the most demanding projects. We look ahead with excitement towards ARTION’s bright future within the IAPCO community!

Their accreditation marks not only an important milestone for each organisation, but also a meaningful moment for our global community. As IAPCO continues to grow and strengthen across every region, we are deeply grateful for the trust our members place in us and for the shared commitment to excellence that unites us worldwide. Together, we are building an even stronger, more connected global network.

NEW MEMBER – CONCEPT CONFERENCES PVT. LTD.

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We are proud to officially welcome four outstanding organisations as the newest Accredited Members of the IAPCO community. With great excitement, we introduce ARTION Conferences & Events, Concept Conferences Pvt. Ltd, Miross BTA/PCO/DMC/VEO and TOP KINISIS Conferences & Events.

Concept Conferences Pvt. Ltd. is a leading professional congress organiser dedicated to crafting exceptional event experiences across India and beyond. With a strong focus on medical, corporate and association-driven conferences, the company has built a reputation for precision, creativity and seamless execution. Backed by an experienced team of event strategists, project managers, designers and technical specialists, Concept Conferences delivers end-to-end solutions – from conference planning and delegate management to exhibition coordination, digital event services and highimpact production. Our approach blends global standards with local expertise, ensuring every event is thoughtfully curated, flawlessly managed and strategically aligned with stakeholder goals. The company continues to embrace innovation, integrating technology-driven solutions such as automated registration systems, abstract management tools, mobile apps, and datadriven attendee engagement platforms. This commitment to modernisation enables us to support complex, large-scale events with clarity, efficiency and measurable outcomes. Becoming part of the IAPCO community marks a proud milestone for Concept Conferences Pvt. Ltd. It reflects our commitment to excellence, professional integrity and continuous learning. We are honoured to contribute to and collaborate within a network that sets the global benchmark for quality in congress organisation.

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Welcoming Our New NEW MEMBER – MIROSS

MIROSS, founded in 1989 in Belgrade, is a full-service PCO, DMC, BTA and Virtual Event Operator, and one of the leading event and business travel companies in Southeast Europe. For more than three decades, MIROSS has shaped the regional meetings industry with passion, innovation and a strong global outlook. From major medical congresses to high-level governmental and corporate events, our team delivers creativity, precision and a people-centered approach to every project. Since expanding in 2009 with the opening of MIROSS Montenegro in Podgorica, and later establishing an additional office in Bosnia and Herzegovina, the company operates as a unified cross-border organisation serving clients across Serbia, Montenegro, BiH and the wider Adriatic-Balkan region. MIROSS delivers more than 2,000 events annually. We provide full congress organisation, business travel management, technical production, hybrid and digital event solutions and comprehensive marketing and communication support. The company holds ISO 9001, 14001, 27001, 45001 and 10002 certifications, an Ecovadis sustainability rating and is a signatory of Net Zero Carbon Events, UN environmental initiatives and We4All. Operating from Sava Centar, Serbia’s most sustainable venue, and as a member of IATA, ASTA, ICCA, Lufthansa City Centre and ATG Travel Network, MIROSS proudly joins IAPCO, confirming our long-term commitment to excellence and the highest international standards.

NEW MEMBER – TOP KINISIS CONFERENCES & EVENTS

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west IAPCO Members

Founded in 1987, Top Kinisis Travel Public Ltd, is one of the most esteemed travel and tourism organisations in Cyprus, offering a comprehensive range of services. With seven branch offices in Cyprus and Athens and a dedicated team of over seventy qualified professionals, the company boasts an impressive track record of successful acquisitions, mergers, industry awards and prestigious accreditations. Top Kinisis Conferences & Events was established in 1990 as a specialised department within the Top Kinisis Travel organisation. Since then, it has grown to become one of Cyprus’ leading PCOs. Over the years, we have had the honour of successfully managing some of the country’s largest and most prestigious conferences, hosting thousands of international attendees and earning a reputation for excellence in conference management. With an annual turnover exceeding €25 million, a wide range of supporting departments, highly skilled staff and state-of-the-art technology, we provide the comprehensive capabilities required to ensure the seamless execution and success of every event we manage. Beyond our role as a PCO, we are deeply committed to sustainability, in alignment with the EUROPE 2020/2050 Strategy. Our in-house-developed Sustainable Conferences and Events Toolkit, ensures the systematic integration of lowcarbon, environmentally conscious and socially responsible practices across all events we manage.

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Unlocking Excellence

Together at

IAPCO at IBTM World 2025: Three Days of Energy, Insight and Collective Momentum At IBTM World 2025, IAPCO delivered a powerful mix of pop-up education, strategic advocacy, a hosted buyer group, a members and partners reception, award recognition and on-stand collaboration – all designed to unlock what’s next for our community. Pop-up education sessions on AI, innovation, sustainability and legacy brought practical, future-focused insight to the show floor, with contributions from Members Hazem Nabil (ICOM Group) and Antonella Nalli (Triumph Group International), and Partners Herson Engcoy (Snapsight) and Alexander Alles (JMIC). Together with Stockholm Business Region, Meetagain and Nordic Hotels & Resorts, we also unveiled a first look at IAPCO EDGE Stockholm 2026 and its theme, ‘Bridging Minds: A Collaborative Innovation Journey.’ IAPCO contributed to the Association Leaders Forum and presented the IAPCO Collaboration Award 2025, supported by IBTM, to MCI Australia | MCI – see more on page 22. IAPCO returned to the show alongside Partner Events Industry Council (EIC) and industry leaders Global

Relive the highlights Join President Sissi Lignou, Ajay Bhojwani and CEO Martin Boyle in our after-movie and be part of what’s next as we continue #UnlockingExcellence. Click opposite to watch:

DMC Partners, International Association of Exhibitions and Events (IAEE), Meeting Professionals International (MPI) and SITE—thank you for the meaningful collaboration. We shared new opportunities with our Hosted Buyer group, hosted an exclusive Members & Partners Drinks Reception and explored new meaningful collaborations.

A heartfelt thank you to our incredible IAPCO community— your energy and engagement are what make IBTM truly matter—and to IBTM Events for hosting such an inspiring edition.

The IAPCO Collaboration Award 2025 was presented at the Meetings Leadership Network Reception during IBTM World, alongside other prestigious industry awards

A key highlight of IAPCO’s presence at IBTM World 2025 was our press conference, where we advanced our Sustainability Strategy through a landmark partnership with Business Events Australia (BEA). Together with BEA, IAPCO introduced two major sustainability initiatives designed to support PCOs and the wider business events community in embedding responsible practices:

This partnership with Business Events Australia reinforces IAPCO’s long-term commitment to capacity building, practical tools and global collaboration in sustainability – ensuring that our community is supported not only in meeting today’s expectations, but in shaping a more responsible and resilient future for business events worldwide.

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Spotlight: IAPCO Press Conference and Business Events Australia Partnership

• The IAPCO Sustainability Award powered by Business Events Australia A new recognition platform celebrating PCOs and partners who lead the way in sustainable event design and delivery. See more about the award here. • The IAPCO Sustainability Toolkit A practical resource to help event professionals plan, measure and communicate sustainability initiatives more effectively, and to encourage continuous improvement across the global meetings industry.

Ajay Bhojwani, Chair of the IAPCO Sustainability Committee and Regional Managing Director, Middle East & Africa, MCI Group; Sissi Lignou, President of IAPCO; Martin Boyle, CEO of IAPCO; and Alexander Alles, Executive Director of the Joint Meetings Industry Council (JMIC), at IAPCO’s press conference during IBTM World 2025

| IAPCO NEWS

Vienna Joins IAPCO’s Global Network of Destination Partners

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Strengthening collaboration between cities and PCOs for the next chapter of global meetings Earlier this month, IAPCO announced a new two-year Destination Partnership with Meeting Destination Vienna, represented by the Vienna Convention Bureau, commencing on 1 January 2026. This partnership welcomes Vienna into the IAPCO Destination Partner community, further strengthening a global network of leading convention bureaux that work strategically with IAPCO and its accredited PCOs. The agreement reflects IAPCO’s core tenet that partnerships between destinations and professional conference organisations are a vital part of the successful delivery of professional meetings and events. Effective collaboration between PCOs and convention bureaux allows for aligned, city-wide approaches that result in stronger outcomes for clients, local communities and international delegates. As a Destination Partner, Vienna will work closely with IAPCO’s global community and contribute to several key initiatives. This includes joining the judging panel for the IAPCO Partner’s Emerging Leader Award, which recognises emerging industry talent. Vienna will also host an upcoming IAPCO Advisory Board Meeting – an opportunity to deepen engagement with local leaders and showcase the city’s world-class capabilities.

‘IAPCO warmly welcomes Vienna to our Destination Partner community,’ says IAPCO President, Sissi Lignou. ‘Their professionalism, creativity and focus on innovation make them a natural fit. Our Destination Partnerships ensure PCOs have direct access to senior decision-makers in leading cities – and we know that involving an IAPCO-accredited PCO at the earliest stages of a bid can significantly increase the chances of success.’ Sissi Lignou, President, IAPCO

©Jonas Thiller

'Vienna is proud of its close ties with professional conference organisers worldwide. Working with IAPCO further underlines the city’s strong standing as a high-quality meeting destination. We look forward to sharing our story with the global leaders in professional conference organisation and to using this partnership as an important platform to highlight Vienna’s unique capabilities, amenities, culture and ambitions. Building on this year’s IAPCO Council Meeting as an initial milestone, we are excited to deepen and expand this cooperation. We look forward to creating tangible value for organisers and their clients and to shared success with IAPCO.' Anita Paic, Director B2B Management and Vienna Convention Bureau

Vienna joins a cohort of internationally recognised destinations that collaborate with IAPCO to champion best practice, support knowledge exchange and elevate professional standards in conference organisation. The partnership also provides strategic access to IAPCO’s accredited PCOs, who deliver more than 21,000 meetings and conferences annually, and in 2024, generated an estimated €17.87 billion in economic impact. Established in 2013, the IAPCO Destination Partnership Programme now includes 11 convention bureaux worldwide. Each partner contributes unique strengths that support IAPCO’s mission and the long-term advancement of the global meetings and business events industry.

Interested in partnering with IAPCO as a Destination Partner?

Register your interest by contacting Sofia Laddaji, IAPCO’s Community Engagement and Partnerships Manager, at: sofia@iapco.org 36

At a time when the business events industry is evolving faster than ever, one truth stands out clearly: the future of our sector depends on how effectively we prepare, support and inspire the next generation. Developing young professionals is no longer an optional effort or a simple box-ticking exercise. It requires investment, commitment and a strong belief in the power of talent. Beyond the minimum: A commitment to meaningful development At Congrex, nurturing the NextGen is far more than providing internships. Congrex sees talent development as a responsibility – one that shapes both our company’s future and the future of the wider business events industry. This means going beyond minimal requirements and actively seeking out opportunities that offer young people perspective and a sense of purpose in their chosen careers. Our commitment is reflected in a wide range of initiatives. From structured training programmes to long-term professional development opportunities, we want to create an environment where young people feel supported, respected and encouraged in their development. Creating access and opportunity for the next generation For the business events industry to remain vibrant, innovative and resilient, it must actively open its doors to those who will one day lead it. Young professionals and students need pathways that allow them to understand the dynamics of our field, gain hands-on experience and recognise the meaningful careers that can be built within it. This requires the collective effort of organisations and educational institutions working together to provide guidance and opportunities.

Partnerships with educational institutions offer another valuable avenue. One example from Congrex Switzerland is the collaboration with the Swiss Hotel Management School (SHMS). By connecting academic programmes with real-world insights from event professionals, such partnerships help bridge the gap between theory and practice. Students benefit from exposure to operational realities, professional networks and the opportunity to develop essential skills. At the same time, the industry is getting a supply of motivated graduates who already have in-depth knowledge of the event industry.

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Cracking the Code – Engaging our NextGen in the Business Events Industry

Building a sustainable talent ecosystem The meetings sector thrives on creativity, problem-solving and collaboration. When young people are encouraged, trained and given authentic opportunities to contribute, the entire ecosystem benefits. Whether through apprenticeships, internships, school partnerships or mentoring initiatives, every effort to empower young talent is an investment in the industry’s future. As we continue to evolve, adapt and respond to change, a strong NextGen foundation will remain essential. By working together – companies, educational institutions and industry organisations – we can ensure that the next generation not only enters the business events industry, but feels inspired to build meaningful, purpose-driven careers within it. Kristina Ferro, Junior Marketing Coordinator, Congrex Switzerland

By offering early insights into event management, sharing practical knowledge and involving young people in real processes, we not only secure future talent but also strengthen the industry’s capacity for fresh thinking and long-term sustainability. Diverse pathways to learning: Apprenticeships and collaboration There are many ways to support future talents, and apprenticeships remain one of the most effective. They allow young people to learn through doing – experiencing the complexity of planning, logistics, client service and stakeholder engagement first-hand. In many organisations, apprentices gain a solid foundation and often choose to continue their careers in the industry once their training is completed.

| IAPCO NEWS ISSUE #121 EDITION 6 (2025)

Dear Associations of the World... IAPCO’s Dear Associations campaign – part of the #UnlockingExcellence series – continues to showcase the powerful impact of IAPCO Accredited PCOs and the associations they serve. It celebrates collaboration, innovation and measurable outcomes across meetings and communities worldwide. See how IAPCO Members are driving real impact with Associations – explore the latest case studies below (with more to follow soon). IAPCO Member: OIC Group Client: AO Spine Event: Global Spine Congress 2025 Date: 28 – 31 May 2025 Location: Windsor Convention & Expo Center (WWEC), Rio de Janeiro, Brazil

A ten-year partnership in action: OIC Group powered a record-breaking Global Spine Congress 2025 For 10 years, OIC Group and AO Spine have worked side-by-side to deliver one of the world’s most influential medical congresses – the Global Spine Congress (GSC). First secured through a competitive bidding process in 2015 and continuously renewed, the partnership has grown into a strategic alliance built on trust, shared purpose and a seamless joint-working model. The 2025 edition in Rio de Janeiro marked an important milestone: the ten-year anniversary of the Congress, which meant a bigger, more ambitious and more impactful event. Bringing together more than 2,200 participants from over 80 countries, GSC 2025 united spine surgeons, orthopaedic and neurosurgeons, allied health professionals, researchers and industry innovators for four intense days of learning, collaboration, and discovery. The event attracted a record 2,100 abstract submissions, hosted 94 scientific sessions across seven parallel stages, featured over 600 expert speakers and presenters, welcomed 12 international guest societies and engaged more than 60 industry sponsors – making the GSC 2025 one of the most international, dynamic, and scientifically advanced editions to date. Testimonial The Global Spine Congress has earned a reputation as a premier platform for knowledge exchange, collaboration, and innovation in the field of spine care. GSC continues to evolve and offer an even more enriching and diverse programme. Dr. Jeffrey Wang, Global Spine Congress Chairperson www.globalspinecongress.org

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IAPCO Member: CPO HANSER SERVICE Client: In cooperation with the German Federation of Sports Medicine and Prevention (DGSP) Event: Sports, Medicine and Health Summit (SMHS 2025) Date: 26 – 28 June 2025 Location: CCH – Congress Center Hamburg

Building a healthier future: CPO HANSER SERVICE and DGSP deliver Sports, Medicine and Health Summit 2025 CPO HANSER SERVICE, an IAPCO member, partnered with the German Federation of Sports Medicine and Prevention (DGSP) to deliver the third Sports, Medicine and Health Summit (SMHS) – a biennial event dedicated to advancing health, performance and well-being through sport. Held from 26–28 June 2025 at the CCH – Congress Center Hamburg, the Summit brought together 4,500 participants from more than 30 countries, including scientists, physicians, physiotherapists, trainers, policymakers, educators, students, sports clubs and enthusiasts. Under the patronage of Hamburg’s First Mayor, Dr Peter Tschentscher, SMHS 2025 showcased Hamburg’s position as a ‘Global Active City’, strengthening the local economy while elevating global dialogue on movement, healthcare prevention and community health. Since 2021, CPO HANSER SERVICE has co-created the Summit with DGSP, shaping it into a flagship, interdisciplinary platform that bridges scientific research with real-world practice – from clinics and training environments to schools, clubs and communities. Testimonial I would like to express my sincere thanks for the successful organisation of the Sports, Medicine and Health Summit 2025 in the Active City of Hamburg. With an extremely varied and appealing scientific programme, exciting lectures, discussion panels and ‘hands-on science’, the Congress once again demonstrated the importance of sport, exercise, medicine and health in today's world. Andy Grote, Senator for the Interior and Sport of the Free and Hanseatic City of Hamburg www.sports-medicine-health-summit.de

Find all the published Case Studies here

If you are an IAPCO Member, Destination Partner or a client of an IAPCO Member and would like to share the impact of your meeting or conference, please submit your case study using this link*. We encourage all IAPCO Members to get behind this initiative – share it with your teams and clients, like and repost, and help amplify the message. * Member access only. Non-members: please contact IAPCO

| PARTNERS CONTRIBUTIONS ISSUE #121 EDITION 6 (2025)

Join Us in Ireland Where the World Meets

Ireland offers a range of practical and financial destination supports for site inspections, bid support and programme enhancement.

Get in touch to learn more! info@meetinireland.com www.meetinireland.com

Autism-Europe Congress 2025 Hosted by Autism-Europe, in partnership with AsIAm, Ireland’s Autism Charity, the 14th International Autism-Europe Congress was held in Dublin in September 2025. The event welcomed over 1,800 participants, including Autistic individuals, families, researchers and advocates from across Europe and beyond.

Ireland has strengthened its reputation as a leading destination for transformative business events, securing two major awards at the ICCA Congress through the ICCA and BestCities Global Alliance Incredible Impacts Programme. Both conferences listed below which were hosted in Ireland, were recognised for delivering exceptional social impact and legacy. • Main Grant Winner: World Rural Health Conference (WONCA) 2022, hosted at the University of Limerick and led by Professor Liam Glynn, earned the $20,000 Main Grant for its commitment to improving healthcare access in rural communities worldwide. • Seed Grant Winner: Autism-Europe, in partnership with AsIAm, Ireland’s Autism Charity, received the $5,000 Seed Grant for its 14th International Autism–Europe Congress, led by Adam Harris. The Incredible Impacts Programme, a global initiative by ICCA and BestCities, celebrates associations that create lasting positive change through international meetings. World Rural Health Conference 2022 Hosted at the University of Limerick and led by Professor Liam Glynn, the WONCA World Rural Health Conference was themed ‘Improving Health, Empowering Communities.’ The event brought together experts from health, science, engineering, arts and NGOs to address rural healthcare challenges. Ireland, with one of Europe’s largest rural populations, provided an ideal backdrop for this global dialogue. Organised by the University of Limerick’s School of Medicine in partnership with WONCA, the Irish College of General Practitioners, and Rural, Island and Dispensing Doctors of Ireland, the conference showcased leadership and collaboration at its best. Support was provided by Fáilte Ireland, University of Limerick Conference and Sports Campus, and the Shannon Region Conference and Sports Bureau. Professor Liam Glynn captivated the audience at the ICCA Congress 2025 with his compelling presentation, which was focused on the impact of Rural WONCA, which resulted in this remarkable win. Read the full case study here. Liam Gylnn, Professor of General Practice, University of Limerick said, ‘We are honoured to receive the Best Cities and ICCA Incredible Impacts Main Grant Award. This achievement reflects an exceptional collaboration between Fáilte Ireland, the University of Limerick Conference and Sports Campus, the Shannon Region Conference and Sports Bureau, the WONCA Working Party on Rural Practice, the Rural Island and Dispensing Doctors of Ireland, the Irish College of GPs and rural GPs and communities themselves. Through this partnership, Rural WONCA 2022 evolved into a truly impactful conference, leaving a lasting social legacy that continues to transform rural healthcare today.’

Working with Fáilte Ireland, AsIAm implemented an intentional impact project to measure and maximise the congress’s positive outcomes, with support from Keynote PCO. With this year’s Seed Grant, the $5,000 funding has enabled Autism-Europe and AsIAm to set new standards for accessibility, expand inclusive event design, advocate for employment and strengthen public awareness and reduce misinformation – ensuring a lasting legacy for Dublin. Read the full case study here.

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Double Win for Ireland for ICCA Incredible Impacts Awards

Adam Harris, CEO of AsIAm said, ‘On behalf of the 14th Autism-Europe Congress, I am honoured to be awarded the Incredible Impacts Programme Seed Grant. Dublin is a vibrant, inclusive city and we are working towards making it the world’s first accredited Autism-friendly capital. In partnership with Fáilte Ireland, we are committed to delivering an intentional impact project that defines, measures and amplifies the legacy of the Autism-Europe Congress. The grant helped us to work towards creating a fully inclusive congress and will contribute to our overall vision of a society where every autistic person is accepted as they are – equal, valued and respected.’ Paul Mockler, Head of Commercial Development, Fáilte Ireland said, ‘We are so proud of our Conference Ambassadors, Professor Liam Glynn and Adam Harris for their passion, vision and placing their trust in our Fáilte Ireland team to support them in amplifying the impacts of their conferences. And our message to associations is clear, that hosting your conference in Ireland isn’t just a logistical choice – it’s a strategic decision to amplify your association’s purpose, engage your stakeholders meaningfully and leave a lasting legacy.’ For more information about the Incredible Impacts Programme, visit www.incredibleimpacts.com About Fáilte Ireland As the National Tourism Development Authority, Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland. In addition, Fáilte Ireland supports Business Events via its ‘Meet in Ireland’ brand. This brand facilitates a partnership between Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland to promote the island of Ireland as a worldclass business events destination.

| REGIONAL FEATURE ISSUE #121 EDITION 6 (2025)

Highlighting Europe: IAPCO Members and Partners Advancing Sustainable, Accessible, Cross-Border Meetings This edition of The PCO shines a spotlight on the diverse and dynamic European region – home to world-class congress cities, EU institutions, innovation hubs and historic venues – showcasing the creativity and leadership of our Members (including IAPCO Ambassadors) and Partners. Together, they highlight multilingual expertise, seamless cross-border collaboration, cutting-edge research ecosystems and measurable community legacies that are shaping the future of global business events.

IAPCO Ambassadors in Europe Elena Alexandrová Czech Republic Head of Congress Unit – AIM Group International, Prague Office Ambassador, IAPCO

Elena brings over 25 years of experience in the meetings and congress industry, with a career rooted in project leadership, business development, and innovation. As Head of the Congress Unit at AIM Group International’s Prague Office, she leads a dedicated team, oversees the delivery of complex international congresses, and drives strategic growth initiatives, including the integration of new technologies. Before joining AIM Group, Elena co-founded the congress division and led the international research department at AIMS International in Prague. She has played a key role in organizing high-profile events

such as the NATO Summit 2002 or the World Environmental Education Congress 2022. Elena actively contributes to the development of the industry ecosystem. She supported the vision behind founding the Czech Association of PCOs, which today unites all Czech IAPCO members. In addition, she teaches at the Prague University of Economics and Business, has lectured at INCON University, and collaborates with regional convention bureaus to foster business growth and knowledge sharing. www.aimgroupinternational.com e.alexandrova@aimgroup.eu

Denmark Managing Director, DIS Congress Service

Peder Andersen has been a dedicated leader in the event and congress industry since starting his career at DIS Congress Service A/S in March 2001. He was appointed Managing Director on January 1, 2003, overseeing the company's operations, including administrative management, sponsorships, exhibitions, and sales. Peder’s hands-on approach and strategic vision have significantly contributed to DIS’s growth and reputation. In 2008, Peder was elected to the Council of IAPCO (International Association of Professional Congress Organisers), where he played a key role in developing and implementing IAPCO’s quality control standards, fostering excellence among

members. Also as Treasurer for 6 Years. After a decade of service, he stepped down in 2018 and now serves as an IAPCO ambassador, advocating for best practices within the industry. He is a graduate of IAPCO’s specialized course in congress planning, recognized as one of the few formal educations within the PCO sector. Additionally, Peder was a council member of Meeting Place Wonderful Copenhagen from 2010 to 2019, strengthening industry networks and local event infrastructure. Through his extensive experience and commitment, Peder continues to be a vital contributor to the global congress and events community.

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Peder Andersen

www.discongress.com psa@discongress.com

Ginevra de Bellis Italy Chief of Global Projects, OIC Group

Administration.

Ginevra’s professional background is in Clinical Psychology, in which she holds a degree and has published numerous articles for various European university journals, especially related to Group dynamics and techniques, she has also has a Master in Business

Ginevra believes that her background in psychology alongside the tools and foundations from her MBA studies are a vital element of working well with people within a business context. Ginevra has been working in the meetings industry for 9 years, and covers the role of Chief of Global Projects in OIC Group; one of the oldest PCOs

in Italy, with its HQ office in Florence. Working on international bids and being a first contact with association-clients is what she believes makes her job both varied and interesting, as each situation is unique. Ginevra loves working in a team and leading OIC Group in new projects on the international stage. Since 2016, Ginevra has been actively involved in IAPCO, contributing in hosting the first EDGE seminar in Italy in Florence in 2018, as well as in the IAPCO GA & AM in Rome in 2022 she has also written numerous articles on various topics in The PCO. www.oic.it/en/group g.debellis@oic.it

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Dr. Markus Preußner Germany Owner, INTERPLAN AG

ISSUE #121 EDITION 6 (2025)

Markus has been working in the congress industry for more than 30 years. He holds a PhD in American and French literatute and started his career as an editor in a scientific publishing house. After a short while he changed from the editors department to the meeting department and initiated conferences and seminars along with

the scientific main topics of the puplishing house. Since 2003 he is co-owner and managing director of Interplan. Since then the company has grown from 15 to 130 staff having offices today in Munich (headquarters), Hamburg, Berlin and Leipzig. Nowadays INTERPLAN is one of the leading PCOs in Europe. www.interplan.de/en m.preussner@interplan.de

Stéphane Talboom Germany VP Sales and Marketing, K.I.T. Group GmbH

Stéphane is a seasoned professional with a distinguished career in hospitality and international events spanning more than 35 years. He began his journey in the hotel industry in 1988, working in leading properties across Europe and gaining handson experience in customer service, operations, and corporate hospitality. His passion for connecting people and delivering high-impact experiences led him to transition into the meetings and events sector, where he has since built a global reputation. Today, Stéphane serves as Vice President Sales and Marketing at K.I.T. Group, a globally recognized Professional Congress Organizer (PCO) and Association Management Company. He has successfully led the acquisition and execution of major international conferences, exhibitions, and

medical congresses across the globe, with a strong focus on Europe, Asia-Pacific, Africa, and the Middle East. With a strategic mindset and cross-cultural sensitivity, Stéphane works closely with academic societies, governments, and global institutions to design and deliver impactful, financially sustainable events. He is particularly known for his ability to bridge cultures, negotiate complex partnerships, and position destinations on the global stage through knowledge-based events. Fluent in multiple languages and based between Europe and Asia, Stéphane brings a personal touch and deep industry knowledge to every project he undertakes. www.kit-group.org

Greece Partner and General Manager ERA LTD, Ex-President of HAPCO, Board Member of FEDHATTA

Born, a citizen of the world, since she was born in Greece but spent several years of her life in Africa, while returning to her homeland, she shares her time between Athens and candidate congress destinations, throughout Greece and the world. Co-founder of ERA, with over 38 years of experience in organizing Greek, European and International Conferences, with an extensive action in the field of sales and public relations. Her leading character, has helped ERA evolve, in the Greek and international markets and consolidate the company, in its 25-year history, as one of the largest Professional Conference Organizers (PCO), in Greece.

The main objective of her professional career, was always the promotion of Conference Tourism in the Greek and international spheres, with the provision of quality services that will promote the cultural and historical legacy of Greece. Her active participation in relevant domestic organizations such as, HATTA, FEDHATTA, ACVB, TCB, HAPCO and SETE and in corresponding international IAPCO & ASCONET, makes her contribution to the domestic tourism industry really significant

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Irene Tolis

www.era.gr info@era.gr

She is distinguished for her strategic planning and has a tremendous experience that helps educating new employees to become competent executives, to manage and handle the outstanding demands of organizing in the Conference & MICE Tourism.

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Europe’s Meetings and Events Industry: Continues to be a Global Anchor for Innovation and Impact

ISSUE #121 EDITION 6 (2025)

Europe’s business and professional events industry continues to drive the global industry with PCO and destination stories demonstrating a highly coordinated, knowledge-driven powerhouse. Mature destination strategies, coupled with quality and consistent PCO deliveries have made the region a reliable engine for association congresses and business events – delivering economic value while advancing science, policy and professional communities.

for ‘purpose-driven, hybrid and sustainability-aware’ events, especially relevant for IAPCO’s sustainability, DEI and global-membership aspirations. It is important to note that Europe’s best events now plan for legacy as well as logistics, embedding education, sustainability and community benefit alongside attendance and revenue. Why is Europe doing so well?

It is difficult to estimate the exact economic value of professional and business events to the European market as certain research bodies estimate this differently: •

•

According to a 2025 industry analysis by Mordor Intelligence, the European ‘event management’ industry was estimated at USD 56.81 billion in 2025 – with a projected growth to USD 86.53 billion by 2030, the bulk of which remains inperson events (about 63.5% market share as of 2024). Another source (projecting total ‘events market’ in Europe) estimates a market size for 2025 at USD 450.85 billion, with growth to USD 882.34 billion by 2035.

What is fair to say is that the events market in Europe continues to expand, buoyed by rebound in in-person gatherings, growing hybrid demand and resurgence in corporate, exhibition and conference activity. The strong rebound and growth trajectory of the market suggests good demand and willingness to invest in in-person (and hybrid) congresses and conferences. As an association, IAPCO, along with our members, are leveraging an increase in corporate/SME demand

1. Research density and policy alignment Europe’s competitive advantage remains its intellectual capital. The proximity of universities, hospitals and research institutes – often linked to EU programmes and professional societies– creates a deep bench of local hosts, faculty and ambassadors. Policy frameworks encourage the translation of convening into outcomes: guidelines for open science, public health collaboration, skills and innovation clusters. 2. Infrastructure at scale – air, rail and venues A web of international airports pairs with high-speed rail and efficient public transport, enabling multi-city itineraries and lower-carbon choices. City-centre convention facilities, walkable districts and broad hotel tiers make large programmes feasible while keeping the delegate experience human-scale. 3. Sustainability and accessibility leadership European destinations increasingly treat climate action, circular operations and inclusive design as baseline requirements rather than differentiators. Venue standards, destination charters and supplier scorecards are moving from pilots to policy – covering energy, waste, water, food systems, accessibility and social procurement. The result is a practical pathway for organisers to decarbonise and widen participation without sacrificing quality.

5. A mature supplier ecosystem From PCOs and venues to AV, tech and creative studios, Europe offers depth of choice and dependable delivery. Standardised service levels and accreditation schemes help clients benchmark partners and scale best practice across portfolios. Scientific and professional congresses are Europe’s ‘core competence.’ They bring senior decision-makers, longer stays and higher per-capita spend; they also catalyse research partnerships, clinical trials, talent pipelines and inward investment. Just as important, they leave measurable legacies – curricula, policy dialogues, community engagement and capacity building – beyond the event week.

and cross-training help retain teams while raising the floor on digital, sustainability and accessibility competencies. Audiences want rich on-site experiences plus purposeful digital reach. European producers favour ‘right-sized hybrid’: high-impact recording, accessible captioning and translation and community platforms that extend learning without inflating cost or carbon.

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4. Cross-border collaboration by design Schengen travel, multilingual talent and long traditions of association life make cross-border governance workable. Cities and convention bureaux co-create bids, share sector priorities and align legacy goals with clusters like life sciences, energy transition, digital and creative industries.

Europe’s opportunity is not just to host more events, but to host them differently, with lower carbon, higher inclusion and clearer purpose. Initiatives such as the Net Zero Carbon Events and IAPCO’s newly launched sustainability strategy, ensures that the region can continue to deliver financially but also more sustainably.

However, there are some challenges we should also consider. Inflation and peak-season compression test budgets. Destinations counter with coordinated calendars, shoulder-season incentives, portfolio pricing and stronger forecasting to reduce late booking risk. Organisers face tighter carbon targets from funders and stakeholders. European partners respond with credible baselines, venue energy data, waste and food and beverage reporting, supplier verification and railoptimised schedules. Privacy, accessibility, health and safety and tax rules vary across jurisdictions. PCOs and venues increasingly offer compliance toolkits and unified data standards to streamline delivery. Talent shortages persist. Apprenticeships, micro-credentials

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A European Perspective: Voices from the IAPCO Community

ISSUE #121 EDITION 6 (2025)

Across Europe, IAPCO Accredited professionals are navigating a fast-changing meetings landscape – rising costs, accessibility requirements, regulatory nuance and shifting attendee expectations – while turning challenges into catalysts for better events. In this video series, contributors span both sides of the table: leaders from IAPCO Accredited PCOs and senior professionals from forward-looking associations. Together they offer a 360° European lens on global challenges – where shared standards, local expertise and community drive the industry forward.

I’ve lost count of how many times I’ve heard conversations in all sorts of contexts about the NextGen, that generation delivered to the world holding a mobile phone in one hand and a passport to possibility in the other. Over time, we’ve coated this cohort, those born roughly between 1997 and 2012, with a familiar set of assumptions and stereotypes: hyper-technology-obsessed, a little entitled, owners of short attention spans,and ready to job-hop at the slightest nudge. All of this in sharp contrast to our own generation, the generation that ‘stuck through it’ in both good times and bad. Yet when we flip the coin and take a moment to breathe, a far more generous and accurate picture emerges. I like to focus on the positive, the good, the glass-half-full perspective. From that viewpoint, this next generation is nothing short of an incredible resource. They are powerful assets to nurture in the workplace (and at home). Our meetings industry, by its very nature, thrives on collaboration. It is never the work of one person alone; it is the work of a team. Projects are cross-functional by design, with senior, mid-career and NextGen professionals overlapping every day. This gives us a marvellous blend of career stages, cultures, personalities, knowledge and experiences. The ideal scenario is to tap into this mix, fully embracing and involving the NextGen.

simple as offering timely feedback, scheduling check-ins that feel like conversations rather than evaluations and providing clear, well-defined tasks. This generation truly holds a passport to possibility. They don’t resist change, they welcome it. When we support their creative contributions, give them access to collaborative digital workspaces and offer them meaningful ownership of their work, we ignite motivation, innovation and engagement.

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The Generation Delivered to the World Holding a Mobile Phone in One Hand, and a Passport to Possibility in the Other

The next generation of meeting professionals brings much more than new habits and fresh expectations. They bring a mindset with the potential to transform our industry. They are, after all, the generation delivered to the world holding a mobile phone in one hand and a passport to possibility in the other. With their digital fluency, creativity, purposedriven values and contagious curiosity, they open doors to innovations we may not yet see, or even imagine. When we choose to listen, empower, and truly collaborate across generations, we don’t just optimise our teams, we elevate the entire events ecosystem. The next generation isn’t merely joining the meetings industry; they are already competently redefining and confidently carving out its future. Ginevra De Bellis, Chief of Global Projects, OIC Group

If we consider what we already know, one clear trait stands out: NextGen professionals expect to learn quickly and take on responsibility faster than we were accustomed to ‘in our day.’ A positive and practical response is to create two-way mentoring or shadowing opportunities between NextGen and senior staff members, a hands-on approach where both sit in the learning seat, exchanging real skills and practical know-how. Gen Z gravitates toward open communication, empathetic leadership, transparency and diversity in teams. Meeting those expectations can be as

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Upcoming Education and Events

ISSUE #119 EDITION 4 (2025)

Dates for your diary for education, networking and professional development provided and supported by IAPCO.

JANUARY 2026

PCMA Convening Leaders 2026 IAPCO President Sissi Lignou will participate in PCMA Convening Leaders 2026, celebrating the event’s 70th anniversary, taking place from 11–14 January 2026 in Philadelphia, PA. IAPCO is proud to be part of this milestone edition, contributing to conversations that shape the future of our industry. On Tuesday, 12 January (14:30–15:15), Sissi will take part in a dedicated programme session, sharing perspectives on leadership, innovation, and how our sector can continue to evolve in a rapidly changing environment. Stay tuned for more details — and join us in Philadelphia!

11–14 January 2026

EDGE Stockholm 2026 2026 kicks off a year-long celebration of #EDGEat10 – beginning in Stockholm, the city of fifty-eight bridges. Under the theme 'Bridging Minds: A Collaborative Innovation Journey,' EDGE Stockholm 2026 introduces exciting new features designed to make your learning journey even more impactful.

Registration closes 11 January 2026 18–21 January 2026

Join colleagues from around the world for three days of dynamic education, meaningful connections and authentic Stockholm experiences – and help us launch the next decade of EDGE learning, leadership and impact.

IPCAA Annual Seminar on Compliance 2026 The International Pharmaceutical Congress Advisory Association (IPCAA) organises the Annual Seminar on Compliance, a two day conference for the purpose of enhancing the dialogue between all the major players in medical meetings.

Registration closes 11 January 2026 19–20 January 2026

AIME 2026

Visitor Buyer Registration

The Asia Pacific Incentives and Meetings Event (AIME) is Asia Pacific’s largest and longest-running business events exhibition and learning platform. IAPCO, in collaboration with IAPCO Destination Partners Melbourne Convention Bureau and Melbourne Convention and Exhibition Centre (MCEC), offered IAPCO Members an exclusive opportunity to participate as hosted buyers at the event. Applications are now closed, but there’s still time to be part of AIME 2026 by registering as a Visitor Buyer. By attending, you will have access to valuable networking opportunities and the Knowledge Monday programme, including the breakout session 'Beyond Collaboration: Deconstructing Strategic Partnerships', presented by IAPCO Past President Sarah Markey-Hamm and IAPCO Council Member and Training Academy Chair Stephen Noble.

9–11 February 2026

DISCOVER MORE*

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FEBRUARY 2026

*Member access only

IAPCO Annual Meeting & General Assembly Athens 2026 REGISTER NOW

Registration closes 18 February 2026

25–28 February 2026

The Odyssey Reinvented – A Very Human Journey Toward the Meetings of Tomorrow We invite you to embark on a transformative journey with a vision – a modern Odyssey where innovation meets human connection. Let this journey begin at IAPCO AM&GA Athens 2026. This landmark gathering will bring the IAPCO community together in the birthplace of the first symposia, united in purpose to keep #UnlockingExcellence.

SEE MORE *This is an IAPCO Members-only event.

MARCH 2026

EDGE Auckland 2026 IAPCO EDGE Auckland 2026 (16–19 March) marks 10 years of EDGE and returns to the city where the journey began. This highly interactive three-day seminar is designed for meetings and events professionals looking to strengthen skills, broaden perspectives and grow global networks. Through expert-led sessions, case studies and collaborative group work, EDGE delivers practical tools, current trends and actionable insights.

Early Bird registration closing soon

The seminar faculty comprises world-leading industry professionals and long-standing leaders within IAPCO: Stephen Noble, Chair of the IAPCO Training Academy and General Manager Asia Pacific, The Conference Company; Mathias Posch, IAPCO Past President, Chair of the Accreditation Committee, and President & Partner, International Conference Services (ICS); and Jan Tonkin, IAPCO Past President and Founder & Advisor, The Conference Company. More than a seminar, EDGE is about connection, teamwork and shared experience — all delivered with the distinctive manaakitanga (warmth and hospitality) that makes Auckland and New Zealand so special.

16–19 March 2026

| IAPCO NEWS

MARCH 2026

ISSUE #119 EDITION 4 (2025)

IAPCO and Leading Centres of Europe Workshop 2026 After three years of diving into our joint business models, strategic partnerships and communication styles, we are excited to present to you a new installment of our annual senior leaders workshop, cohosted by IAPCO and the Leading Centres of Europe, in Munich, Germany. This year’s focus is on ‘Negotiating and Influencing Skills’ and will equip you with the tools to build relationships with colleagues, customers and partners from scratch. You’ll test out new techniques such as active listening, influencing and emotional awareness. Presented by Andrew McFarlan of Pink Elephant Communications and Colin Harper, a former Hostage and Crisis Negotiator and Negotiation Lead at Police Scotland. If you are interested in attending, please direct your inquiry to Anette Palm, Secretariat, Leading Centres of Europe. Places are limited and will be allocated on a first come, first served basis.

25–27 March 2026

| MEMBER NEWS

AEFA CONGRESS

ISSUE #121 EDITION 6 (2025)

AFEA Congress Team Participates in the Authentic Athens Marathon 2025 AFEA Congress is very proud of its team for once again taking part in the Authentic Athens Marathon 2025, held on 8–9 November. Ten enthusiastic AFEA Congress runners participated in this iconic event, embracing the values of teamwork, determination and fair play. A special congratulations goes to our colleague Chara Theodosi, who successfully completed the full forty-two kilometre route, an exceptional personal accomplishment and a moment of pride for our entire team. The Authentic Athens Marathon is one of the world’s most historic running events, tracing its origins to the legendary ancient route from Marathon to Athens. Today, it remains a symbol of endurance and unity, attracting runners from across the globe.

34th Panhellenic Congress of Surgery and International Surgical Forum 2025: A Landmark in Surgical Education, Innovation and International Collaboration From 19–23 November 2025, Athens hosted one of the year’s most significant scientific gatherings: the 34th Panhellenic Congress of Surgery and International Surgical Forum, under the auspices of the Hellenic Surgical Society, at the iconic Megaron Athens International Conference Centre.

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AEFA CONGRESS

As the official PCO, AFEA Congress had the privilege and responsibility of transforming an ambitious scientific vision into a seamless, high-impact experience, a role we proudly undertake as a proud IAPCO accredited member, committed to excellence, responsibility and sustainability in congress management. A surge in participation and global reach This year’s Congress welcomed more than 2,000 participants and nearly forty invited speakers from Europe and the United States. The impressive numbers highlight not only the scientific prestige of the event but also its growing international outreach, attracting experts eager to engage in high-level exchange and collaboration. The opening ceremony featured an inspiring keynote address by worldrenowned astrophysicist Professor Stamatis Krimizis, entitled ‘Earth for All: The Data on the Survival of the Passengers of Spaceship Earth.’

AIM GROUP INTERNATIONAL

SIFO 2025 National Congress by AIM Group International The SIFO 2025 National Congress – dedicated to the theme ‘Protagonists of Change’ – brought more than 2,800 hospital pharmacy professionals to Genoa from 6 to 9 November, filling the Porto Antico Congress Centre with four days of scientific exchange, community engagement and crossdisciplinary activities. The overarching theme of change, with a strong emphasis on artificial intelligence, guided the entire scientific programme. This year’s congress accepted 1,045 posters and ten oral communications – an extraordinary number that reflects the strong commitment of the community to scientific contribution and continuous knowledge-sharing. The programme also featured a new edition of L.I.F.E. – the Interactive Laboratory for Expert Pharmacists, accredited for CME. Among the most appreciated elements was the return of the SIFO Village, an open-space arena within the exhibition area designed for short, smart sponsored talks.

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AIM GROUP INTERNATIONAL

ISSUE #121 EDITION 6 (2025)

Vienna Hosts the First Green Meeting – Certified Edition, Implemented by AIM Austria The 9th International Congress on Bone Conduction Hearing and Related Technologies (OSSEO), held in Vienna from 3 to 6 September 2025, achieved a major milestone: it became the first congress in its field to receive the Austrian Ecolabel for Green Meetings, thanks to the comprehensive sustainability strategy implemented by AIM Austria. A certified green event across all dimensions The certification required strict compliance with hundreds of criteria and involved every aspect of event management. The wide set of measures introduced to drastically reduce environmental impact, included: • • • • • • • •

Use of eco-labelled venue and hotels, all within walking distance or reachable by public transport. Recyclable exhibition stands, no plastic giveaways and eco-friendly congress bags designed for long-term use. No single-use plastics: only glass water carafes, no bottled water and no disposable cups or plates. Eco-labelled catering with regional and organic food. Local suppliers only, with joint deliveries to reduce emissions. Promotion of bike-friendly mobility, with information on bike rental and dedicated parking. Digital signage and reusable roll-ups, avoiding any non-recyclable materials. No use of outdoor heaters or AC in the exhibition tent.

CONVIN S.A.

November Reflections: Scientific Progress and International Collaboration with the signature of CONVIN This November, Athens successfully hosted two major international events that brought together leading experts from the fields of coaching and paediatric dentistry, highlighting the city’s role as a centre for scientific dialogue and professional advancement. From 20–23 November 2025, the 15th ICCE Global Coach Conference took place at the Eugenides Foundation, organised by the International Council for Coaching Excellence in partnership with the Hellenic Federation of Sports Coaches and Trainers. With organisational support from CONVIN S.A., the conference focused on the theme ‘The Coach in a fast-advancing technological society – Developing skills for 2030 and beyond.' Participants had the opportunity to engage in keynote lectures, interactive workshops, research symposia and practical demonstrations, exploring how rapid technological progress is reshaping coaching, athlete development and education systems. The event also facilitated meaningful networking, encouraging new collaborations in the coaching and sport science community.

IAS 2027: Top HIV science meeting comes to global health hub of Geneva IAS 2027, the 14th IAS Conference on HIV Science, will take place in Geneva, Switzerland, and virtually from 11 to 15 July 2027, IAS – the International AIDS Society – announced. Around 5,000 people from more than 130 countries are expected to attend. 'We now have a game-changing toolkit that includes long-acting treatment and prevention options that could end the HIV pandemic,' IAS 2027 International Co-Chair and IAS President-Elect Kenneth Ngure said. Ngure is an Associate Professor of Global Health and immediate former Dean of the School of Public Health at the Jomo Kenyatta University of Agriculture and Technology, Kenya. 'But for many of the people who need them the most, these innovations remain behind a door locked by abiding access issues and shrinking funding.

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GENEVA

'IAS 2027 will bring together scientists, programme leaders, policy makers and communities in Geneva, long known as a hub for global health and human rights,' he said. 'Together, we will take stock of the latest discoveries, chart progress in building and rebuilding research and programmes, and find the key to opening the door so that these tools reach everyone, everywhere.'

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Sibos 2025 – Frankfurt Delivers a Landmark Week

ISSUE #121 EDITION 6 (2025)

city counter of the Frankfurt Tourist+Congress Board provided local expertise and hospitality. Evening receptions across the city’s financial institutions were easily accessible via dedicated shuttles.

In October 2025, Frankfurt am Main set a new benchmark in global event excellence as it hosted the largest Sibos in history. Over one remarkable week, 12,500 participants, 500 speakers and 200 exhibitors gathered at Messe Frankfurt under the theme ‘The Next Frontiers of Global Finance’. The event’s success was a testament to seamless collaboration between organiser Swift, venue partner Messe Frankfurt, and the Frankfurt Convention Bureau. This milestone event showcased Frankfurt’s outstanding infrastructure, sustainable event capabilities and the close collaboration between Swift, Messe Frankfurt and the Frankfurt Convention Bureau. About Sibos Sibos is the annual conference, exhibition and networking event organised by Swift for the global financial industry. Launched in 1978 as a seminar on banking operations, it has evolved into the premier business forum for the global financial community, rotating between major financial centres around the world. A seamless event experience at Messe Frankfurt Sibos 2025 transformed Messe Frankfurt into a connected world of innovation, dialogue and networking. The three core pillars – exhibition, conference and community – flowed effortlessly across the venue’s eastern grounds, encompassing the Congress Centre, the Forum and Halls 1 and 3. Attendees benefited from fast and secure access through three independent entrances, coordinated registration in Hall 1.1 and the comfort of weatherprotected movement via the Via Mobile walkway system. Engaging features such as the Evolving Canvas art installation, the Frankfurt Selfie Point and Postcard Stations throughout the venue added creativity and interactivity. Natural daylight, skyline terraces and intuitive signage enhanced the attendee experience at every step. Sibos in the city Beyond the venue, Frankfurt extended an authentic and efficient welcome. Thanks to the Congress Travel Pass integrated into the Sibos app, participants enjoyed free access to local public transport, making sustainable mobility effortless. Over 12,000 hotel rooms within walking distance of the venue guaranteed convenience. The Frankfurt Hotel Alliance actively supported the housing agency during the booking process. An on-site 56

Culinary excellence and sustainability Accente Catering & Hospitality, Messe Frankfurt’s in-house catering service, curated a diverse, high-quality dining experience, with fifty per cent plant-based options, international cuisines, and relaxed lounge areas. Sustainability was woven into every aspect: eighty per cent of waste recycled, fifty-five per cent of materials repurposed or donated and one hundred per cent green electricity powering all operations at Messe Frankfurt. Local recruitment and the partnership with Children for a Better World e.V. further demonstrated Sibos’ social commitment. A decade in the making The journey to bring Sibos to Frankfurt began in 2009, culminating in Swift’s 2023 announcement that Frankfurt would host the 2025 edition. As Hubertus Väth, Managing Director of Frankfurt Main Finance, stated, ‘Frankfurt is the leading financial centre in the EU, located in the heart of Europe. It was a great honour for our financial industry that Frankfurt was chosen to host Sibos this year.’ Sibos 2025 will be remembered not just as an event, but as a milestone in how cities, partners and communities can shape the future of global business events. When do you plan to bring your congress to Frankfurt? Further information for planning your next event in Frankfurt is available at www.meetfrankfurt.de or by contacting the Frankfurt Convention Bureau directly: Frankfurt Convention Bureau Email: congress@infofrankfurt.de Tel: +49 69 / 24 74 55 – 500

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The Bosphorus, İstanbul

Turkiye

Global Hub for Tourism and the International Congress Industry Türkiye stands among the world’s foremost tourism destinations, ranking within the top four globally according to the UN Tourism. Leveraging its unparalleled cultural heritage, diverse natural assets, advanced tourism infrastructure, and international promotion efforts, Türkiye continues to reinforce its leadership in both leisure tourism and the global meetings and events sector. “Meet Türkiye – Where Business is Pleasure” As the official tourism board, the Türkiye Tourism Promotion and Development Agency (TGA), plays a pivotal role in strengthening Türkiye’s position as a global hub for tourism and the international congress industry. The country showcases its extensive capabilities, sector driven support mechanisms, and unique offers through its dedicated MICE brand, Meet Türkiye. With innovative digital platforms, strong international partnerships, and worldclass event infrastructure, Türkiye stands out as one of the most dynamic destinations. Through the meetinginturkiye.com platform, specialized MICE content, and targeted training modules, Türkiye provides comprehensive professional support to sector stakeholders. Complementing these initiatives, the Congress Ambassador Programme mobilizes leading academics, industry figures, and association executives to advocate for Türkiye as a host destination. Coordinated with convention and visitor bureaus, this structured support equips ambassadors with the strategic resources and expertise needed to secure successful bids. Particularly, İstanbul is reaffirming its role as a major capital of congress tourism through strengthened support models, strong stakeholder collaboration, and the revitalized Meetİstanbul initiatives. As a public–private cooperation, joint efforts with Turkish Airlines, the İstanbul Metropolitan Municipality, ICVB, TÜROB, İGA and other key partners are enhancing the city’s global competitiveness and further expanding its capacity to host world-class congresses and events. With direct flights from more than 300 destinations and its iconic position bridging continents, İstanbul offers exceptional global accessibility, a wide range of accommodation options and state-of-the-art facilities capable of supporting events of every scale.

CSO Ada, Ankara

Ephesus, İzmir

Türkiye as a Sustainable Destination for MICE

Bodrum, Muğla

Türkiye now leads the world in sustainable tourism, with more than 2,000 hotels certified by the Global Sustainable Tourism Council (GSTC). As the first country to partner with the GSTC at a national level, Türkiye’s pioneering Sustainable Tourism Program has resulted in over 80% of all GSTC-certified hotels worldwide being in Türkiye. This commitment supports higher environmental standards and improved event quality, enabling organizers to deliver meetings in a responsible and sustainability-oriented setting, especially across key destinations such as İstanbul, Antalya, İzmir, Ankara and Bodrum. Kekova, Antalya

A Perfect Blend of Business & Leisure Türkiye blends business and leisure effortlessly, provides organizers a culturally rich and inspiring backdrop for their events. Its millenniaold heritage, iconic venues, and authentic traditions allow unique cultural elements to be integrated into every programme. With its exceptional culinary scene, from traditional flavours to Michelin-recognized dining, enriched by wellness rituals like Turkish baths and a strong luxury offering, Türkiye delivers truly memorable MICE experiences.

| SnaPCO ISSUE #121 EDITION 6 (2025)

Celebrating IAPCO Member Success at the 2025 EventsAir Innovation Awards! We are proud to share that several IAPCO Members have been recognised among this year’s outstanding innovators at the EventsAir Innovation Awards 2025. Hall of Fame Winner: Franck Grossett-Janin, Kuoni Tumlare EMEA Best Use of Technology Winner: Project Team FELASA, Mondial Congress & Events Commendation: Abishek Singh, Kuoni Tumlare These honours showcase the ingenuity, technical excellence and bold thinking that our Members contribute to the global events community. Congratulations to all nominees and winners for advancing innovation with EventsAir and setting new standards for our industry. A proud moment for the IAPCO community – well done to all!

We are delighted to announce that Alpcord Network has been honored with the Global Tourism Award 2025 as the “Best MICE Operator” in India.

Collaboration Between PCOs Proves that Shared Goals Create Stronger Results When CAP Partner took on the role as conference organiser of the EurIPS conference in Copenhagen in late June 2025, the management team recognised that collaboration with another PCO would be necessary due to the number of existing clients and conferences during the second half of 2025. For this reason, CAP invited DIS Congress Service to join the project. While CAP is in charge of the overall operations, DIS Congress Service manages registration of participants prior to and during the event. The partnership brings together complementary strengths, ensuring a smooth and efficient delivery when EurIPS takes place on 3–5 December 2025 with a record-breaking 2000+ participants!

EurIPS brings the world's leading AI research to Europe EurIPS is a European conference that is officially endorsed by NeurIPS, the most renowned AI conferences globally. EurIPS showcases cutting-edge research papers that shape the future of artificial intelligence. The conference opens with the ELLIS UnConference and includes a series of workshops independent of NeurIPS workshops. Much like NeurIPS, EurIPS fosters an environment for networking, collaboration and open discussion across the AI research community. More information www.eurips.cc www.cap-partner.eu www.discongress.com

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Rome hosted MOST 2025, the national event organised by the Italian National Centre for Sustainable Mobility, where more than 30 prototypes of sustainable air, rail, sea, road and active transport were exhibited.

Parthen Meeting Services and VIANOMO Digital Badges Announce Strategic Partnership to Advance Circular Name Badge Solutions VIANOMO, the Danish innovator in digital nametags, and Parthen, the leading Dutch provider of meeting and event solutions, announce a new strategic partnership unveiled at IBTM World in Barcelona. The collaboration brings VIANOMO’s reusable digital nametags to Parthen’s extensive customer network, offering a sustainable and flexible alternative to traditional printed badges. ‘Our shared commitment to quality and innovation makes this an ideal match,’ said Jaap Bakker, Managing Partner at Parthen. ‘With VIANOMO, we can expand our portfolio with a circular solution that meets the growing demand for responsible event practices.’ Jørgen Boesen, Director at VIANOMO, added: ‘This partnership is an important step in promoting reuse and reducing waste within the international MICE industry. Together, we can streamline check-ins and elevate the attendee experience.’ As an official reseller, Parthen will distribute VIANOMO’s digital nametags to event organisers seeking timesaving, waste-preventing solutions. Building on Parthen’s history of badge innovation, both companies look forward to a collaboration that supports smarter, more sustainable events.

ISSUE #121 EDITION 6 (2025)

| ON-POINT ARTICLE

How ICOM Group is Building the NextGen Workforce for the Meetings Industry

The NextGen of meeting professionals is entering the industry with expectations that go far beyond traditional training methods. They seek hands-on experience, digital-first workflows, meaningful purpose and the opportunity to influence strategy early in their careers.

Communication Strategies for conventions.

At ICOM Group, this reality has shaped our approach for several years. Through structured training programmes, academic collaborations, internships, and organiser development tracks, we are building a future-ready talent pipeline – one that is already reshaping how we plan, manage and deliver conferences across Egypt, the Gulf and the wider region.

B. Arab Academy for Science & Technology Collaboration — 50+ Students Trained

Understanding What the NextGen Values Through direct engagement with more than 575 of new comers, faculty students, interns and young organisers, consistent insights emerged:

•

• • • • •

They prefer applied learning over traditional lectures. They expect digital-first tools and modern workflows. They seek purpose-driven work and visible impact. They thrive when given ownership, not passive observation roles. They communicate naturally through visual, short-form and interactive content.

These insights form the foundation of ICOM Group’s entire training and development strategy. Academic Partnerships: Turning Classrooms into Real Event Labs A. Pharos University Collaboration – 300+ Students Trained Since 2020, ICOM Group has delivered two full academic curricula at the Faculty of Tourism & Hotel Management, Pharos University training more than 300 students along five years: Curriculum 1: Events Management A practical introduction to the full cycle of planning and delivering professional conferences. Key topics include: Event Definitions & Strategy, Event’s Operational Workflows, Sponsorship & Financial Planning, Events Marketing & PR, Human Resources & Volunteer Management, Risk Management and Legal considerations in events. Curriculum 2: Convention & Meeting Planning A focused overview of the structure, operations and future direction of conventions and meetings. Key topics include: Digitalisation and AI in meeting planning, Convention Industry Structure and Operational Models, Planning, implementation and stakeholder management, Sustainable Practices and Environmental Considerations, Marketing and

Both curricula integrate global standards, AI applications, digitalisation trends, and international case studies, ensuring students are aligned with current industry expectations.

• •

•

Through our partnership with the AAST, 3rd- and 4th-year students receive: Structured learning materials aligned with international PCO practices Regular skill-building sessions delivered by ICOM professionals On-ground exposure at mega conferences

This collaboration connects academic learning with real operational environments long before graduation. Summer internship programme: Developing real skills for real events More than forty-five emerging professionals completed the summer internship programme during 2024 and 2025, gaining experience across the following areas: • Business Development • Project Management • Marketing, Communication & PR • Branding, Design & Creative Production • Human Resources • Web Development • Media Production • E-Learning & Digital Projects Interns are deeply involved in pre-event and on-site delivery, often contributing ideas that enhance attendee engagement, digital communication and overall workflow efficiencies. Several interns since transitioned into full-time roles within the company. Organisers development programme Beyond students and interns, we invest heavily in developing young organisers who support our conferences. During 2025, an estimated 250 organisers have completed structured training in: • Hall and session management • Registration technologies • Scientific programme coordination • Speaker handling • On-ground logistics • Media production and AV • Audience engagement support

Integrating the NextGen into strategic lanning A major milestone took place in early 2025 during a series of NextGen employees-driven strategic workshops focused on ‘Future Trends in Events Management’. Young professionals collaborated directly with senior leadership to develop a comprehensive white paper covering new trends in the Events Industry. This white paper now serves as a foundational reference for ICOM’s future planning cycle and demonstrates the strategic value of NextGen perspectives. ‘Our role as a PCO extends far beyond organising conferences. We have a responsibility to develop the next wave of young professionals who will shape the future of this industry.’ Dr Ahmed El-Chal, Chairman How the NextGen elevated attendee engagement: Marketing and operational innovations Integrating the NextGen into ICOM Group’s workforce has noticeably enhanced how our conferences engage attendees – digitally and on-site. Their creativity and familiarity with modern communication trends have helped us introduce more relevant, responsive and interactive engagement models. A. Evolving digital engagement approaches Our NextGen teams contributed to refining the digital communication strategy by introducing fresher, more relatable formats that resonate strongly with trending content and younger audience’s approach. These include: • Contemporary visual formats, such as short-form animated or high-impact video content • Platform-specific storytelling, particularly for Gulf and GCC audiences using regionally-preferred channels • Human-centred micro-content, capturing authentic moments behind the scenes • Community-driven content, encouraging participation and shared experiences

1. 2. 3. 4. 5. 6.

Streamlined event applications – Focused on personalisation and simplified interaction, supporting quicker access to essential information. Smart assistance tools – Digital or AI-assisted touchpoints that help attendees easily locate programme details or conference logistics. Efficient check-in solutions – Adaptations that reduce waiting times and improve flow during peak registration periods. More responsive online platforms – Optimised websites with clearer navigation reflecting modern browsing behavior. Targeted communication channels – Simplified tools enabling attendees to receive tailored updates or personalised programme reminders. Sustainable access to information – Digital alternatives to printed materials – aligned with global sustainability expectations and the preferences of younger participants.

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‘The growth we see in our trainees and interns is remarkable. When we give young professionals real responsibilities – strategic tasks, operational roles, digital projects – they deliver beyond expectations.’ Sherine Kamal, Chief Human Resources Officer

What the industry can learn After years of sustained engagement, several lessons stand out: • NextGen talent expects purpose, ownership and digital workflows. • Academic programmes must be connected to real operational exposure. • Experience-led training is more effective than traditional instruction. • Digital integration is not optional – it is the language of today’s workforce. Their perspectives are essential for future-proofing the meetings industry. Final outlook For ICOM Group, cultivating the NextGen is not a side initiative. It is a long-term strategy embedded in how we design, deliver and reimagine conferences. Our commitment to students, interns, young organisers and early-career employees is producing a strong, sustainable talent pipeline that will shape the future of the meetings industry.

These approaches strengthened reach and improved the sense of authentic connection with our conferences. B. Enriching programme relevance NextGen insights helped us identify emerging areas of interest among younger professionals and attendees. As a result, we integrated more forward-looking topics into our scientific and educational programs, including themes related to: • Digital Transformation • AI applications • Data-driven approaches These additions increased programme relevance for new generations of practitioners while supporting the overall evolution of the conference agenda. C. Enhancing attendee experience through smart digital touchpoints With a stronger understanding of how younger audiences navigate events, our NextGen workforce supported the introduction of select digital features that improve the attendee journey, such as:

ISSUE #121 EDITION 6 (2025)

| PARTNERS CONTRIBUTIONS

Strategic Partners and Affiliations

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IAPCO Partners

Destination Partners

Convention Centre Partners

Council & Annual Meeting Host Partners

Service Provider Partners

Media Partners

International Association of Professional Congress Organisers

Raising Quality Standards in the Global Meetings Industry

The global brand of excellence for the meetings industry and a benchmark for quality within congress organisation

info@iapco.org | www.iapco.org |