5464-66 Reef Circle | Marketing Plan

Photo taken from previous MLS listing

5464-66 REEF CIRCLE | CARLSBAD 3-MONTH MARKETING PLAN

ERIC IANTORNO | SELLING THE EXTRAORDINARY

5464-66 REEF CIRCLE | CARLSBAD 3-MONTH MARKETING PLAN

5464-66 Reef Circle | Marketing Schedule PRE-MARKET Professional Photography Site & Floorplans Property Video LOCAL PRINT ADVERTISING

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AUGUST

SEPTEMBER

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SEPTEMBER

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AUGUST

SEPTEMBER

Dream Homes Magazine (San Diego, Orange County, Los Angeles) - Front of Magazine 2 page spread Dream Homes Magazine (San Diego, Orange County, Los Angeles) - 2 page Group Ad - Front of Magazine Premier Magazine Properties and Lifestyle - 2 page Group Ad - Front of Magazine Local Paper Impact - Del Mar Times, Solana Beach Sun, Ranch Review & Carmel Valley News - Group Ad

NATIONAL PRINT ADVERTISING Wall Street Journal - Sotheby's Global Group Ad Los Angeles Times - Sotheby's Section Ad New York Times - Sotheby's Section

TARGETED PAID DIGITAL ADVERTISING Targeted Facebook Advertising Targeted Instagram Advertising Targeted Google/Youtube Advertising

ADDITIONAL MARKETING "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum

Tentative placement subject to availability

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

5464-66 REEF CIRCLE | CARLSBAD DIGITAL ONLINE MARKETING PLAN

JULY 2022 – CLOSE OF LISTING | ONLINE MARKETING •

Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.co

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Featured listing on Zillow.com, Trulia.com, Realtor.com

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National MLS and Sotheby’s Global MLS

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Distributed on SIR.com cascading website distribution to 140 international websites

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Featured in Sotheby's e-gallery around the globe

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Listing syndication to Apple TV, SIR mobile, SIR touch gallery

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Listed on EricIantorno.com website

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Targeted social media marketing campaigns (Instagram, Facebook)

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ERIC IANTORNO | SELLING THE EXTRAORDINARY

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sothebysrealty.co

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pacificsothebysrealty.co

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zillow.co

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trulia.co

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realtor.co

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juwai.co

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nikkei.co

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realestate.co

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luxuryproperty.zaobao.com ($1M min)

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nytimes.co

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wallstreetjournal.co

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mansionglobal.com ($1M min)

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ft.com (Financial Times)

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jamesedition.com ($600k min)

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real-buzz.co

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house24.ilsole24ore.com

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homes.co

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homefinder.co

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luxuryestate.com (200,000 Euros min)

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countrylife.co.u

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propgoluxury.co

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homeadverts.co

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eGallery ($1.5M min)

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100+ SIR affiliate websites worldwide

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

5464-66 REEF CIRCLE | CARLSBAD

Premier Magazine Location: San Diego County Distribution: 23,000 print

PRINT MARKETING PLAN

JULY 2022 | PRINT MARKETIN •

Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group A

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Rancho Santa Fe Review — Iantorno Group Ad

Dream Homes Magazin Location: San Diego County, Orange County, Los Angeles County Distribution: 94,000 prin Del Mar Time Location: Del Ma Distribution: 7,200 prin

AUGUST 2022 | PRINT MARKETING •

Premier – Iantorno Group Ad; Front of Magazine pgs 4-

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Dream Homes – Front of Magazine 2-Page Feature A

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-

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Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group A

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Rancho Santa Fe Review — Iantorno Group A

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New York Times – Sotheby’s Section A

Solana Beach Su Location: Solana Beac Distribution: 4,500 prin Carmel Valley New Location: Carmel Valle Distribution: 17,500 prin Rancho Santa Fe Revie Location: Rancho Santa F Distribution: 7,200 prin

SEPTEMBER 2022 | PRINT MARKETING •

Premier – Iantorno Group Ad; Front of Magazine pgs 4-

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Dream Homes – Front of Magazine 2-Page Feature A

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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-

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Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group A

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Rancho Santa Fe Review — Iantorno Group A

•

Wall Street Journal – Sotheby’s Global Group A

Wall Street Journal Location: Globa Distribution: 1,535,900 prin Los Angeles Times Location: Western Los Angele Distribution: 200,000+ New York Times Location: NYC Tri-State Are Distribution: 130,000

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ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

San Diego

PREMIER &

PREMIER MAGAZINE FRONT OF MAGAZINE GROUP AD

MARCH 2021 • VOL. 174 www.SANDIEGOPREMIER.net

PROPERTIES

DISTRIBUTION: 23,000 monthly print distributio

LIFESTYLES

LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices Premier Ad Sample POINT LOMA

RANCHO PACIFICA

ENCINITAS

ENCINITAS

ON THE COVER

LUX PRIVATE ESTATE WITH PANORAMIC VIEWS IN LA PLAYA, POINT LOMA Page 28, Cover Property presented by

ERIC IANTORNO & ASSOCIATES PACIFIC SOTHEBY’S INTERNATIONAL REALTY

LUX ESTATE WITH PANOR AMIC VIEWS | $13,500,000-$15,000,000*

THE BEST OF INDOOR/OUTDOOR LIVING | $9,500,000

PRIVATE GETAWAY WITH SPECTACULAR OCEAN VIEWS | $8,950,000

MODERN LUXURY MEETS BALI CASUAL | $7,800,000

ENCINITAS

VALLEY CENTER

RANCHO SANTA FE

BANKERS HILL

CUSTOM-BUILT OCEANFRONT MASTERPIECE | $7,250,000

117 ACRES + 3 PARCEL AVOCADO FARM | $7,000,000

GRANDEUR, TIMELESSNESS & STYLE | $6,495,000

MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,950,000

THE CROSBY IN RANCHO SANTA FE

CARLSBAD

ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!

PRIVATE, SPACIOUS AND CHARMING HOME | $1,150,000

DESIGN, BEAUTY AND COMFORT | $2,998,000

DEL MAR BEACH

COMING SOON DEL MAR POINT LOMA BONSALL CARLSBAD OCEANSIDE SAN DIEGO CALL FOR DETAILS FULLY RENOVATED BEACH HOME | $50,000/MONTH

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 | eric@ericiantorno.com | DRE#01256501

W W W.ERICIANTORNO.COM

ERIC'S RECENT TRANSACTIONS ENCINITAS* RANCHO PACIFICA RANCHO SANTA FE ENCINITAS DEL MAR SAN DIEGO* DEL MAR ENCINITAS ENCINITAS SAN DIEGO* SAN DIEGO RANCHO SANTA FE CARDIFF SAN MARCOS CARLSBAD ENCINITAS SAN DIEGO ENCINITAS LA JOLLA TEMECULA* SAN DIEGO ENCINITAS ENCINITAS DEL MAR OCEANSIDE* SAN DIEGO OCEANSIDE* TEMECULA* OCEANSIDE

| | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Representing Buyer & Seller Represented Seller Represented Seller Represented Buyer Represented Seller Representing Seller Represented Buyer & Seller Represented Seller Represented Buyer Representing Buyer Represented Buyer Represented Buyer & Seller Represented Seller Represented Buyer Represented Buyer Represented Seller Represented Seller Represented Seller Represented Seller Representing Seller Represented Seller Represented Seller Represented Buyer Represented Buyer & Seller Representing Buyer Represented Seller Representing Buyer Representing Seller Represented Buyer

* Sale pending at printing of publication

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.

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$8,900,000 $7,750,000 $4,200,000 $4,100,000 $3,300,000 $3,075,000 $2,303,000 $2,300,000 $1,975,000 $1,829,000 $1,900,000 $1,900,000 $1,895,000 $1,875,000 $1,800,000 $1,675,000 $1,675,000 $1,375,000 $1,620,000 $1,575,000 $1,548,000 $1,305,000 $1,365,000 $1,350,000 $1,080,000 $970,000 $876,000 $769,000 $670,000

*Seller will entertain offers within the listed price range.

PREMIER

DESIGN & DÉCOR SHOP PREMIER STYLE: State of Transition DESIGN INSPIRATION: Elevated Outdoor Living

PREMIER

A LUXURY HOMEOWNER’S GUIDE

www.SeeWhatSoldYesterday.com

™

DREAM HOMES MAGAZINE San Dieg DREAM HOMES MAGAZINE Orange Count DREAM HOMES MAGAZINE Los Angeles FRONT OF MAGAZINE 2-PAGE FEATURE AD DISTRIBUTION: 94,000 monthly print distributio LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate office AREAS: San Diego County, Orange County, Los Angeles Count

Built in 2020, the modern architecture, brilliant natural lighting, and ample indoor/outdoor spaces enhance a fun and sophisticated lifestyle. Having the Pacific Ocean as a panoramic backdrop, the views are breathtaking from almost every room.

6643 Muirlands Drive | La Jolla | $6,500,000

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM

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DRE#01256501

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range.

MODERN MASTERPIECE Capturing the essence of La Jolla, this impressive home has it all!

DREAM HOMES MAGAZINE FRONT OF MAGAZINE GROUP AD DISTRIBUTION: 94,000 monthly print distribution Dream Homes Ad Sample ENCINITAS

ENCINITAS

JUST SOLD

PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000

MODERN LUXURY MEETS BALI CASUAL | $7,800,000

THE BEST OF INDOOR/OUTDOOR LIVING | $8,750,000

ENCINITAS

DEL MAR

RANCHO SANTA FE

NEW CONSTRUCTION, SINGLE-LEVEL ESTATE | $6,800,000

LA JOLLA

VALLEY CENTER

JUST LISTED

GRANDEUR, TIMELESSNESS & STYLE | $6,200,000

ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!

MODERN HILLSIDE ESTATE WITH OCEAN VIEWS | $6,500,000

117 ACRE, 3 PARCEL AVOCADO FARM | $6,495,000

DEL MAR BEACH

COMING SOON DEL MAR ENCINITAS LA JOLLA CARLSBAD

FULLY RENOVATED BEACH HOME | $50,000/MONTH

CALL FOR DETAILS

IMMACULATE WATERFRONT RETREAT | $8,000,000

BANKERS HILL JUST SOLD

JUST SOLD

CUSTOM-BUILT OCEANFRONT MASTERPIECE | $6,850,000

ENCINITAS

RANCHO PACIFICA JUST SOLD

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM DRE#01256501

MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,000,000

ERIC'S RECENT TRANSACTIONS POINT LOMA SOLANA BEACH POINT LOMA ENCINITAS RANCHO PACIFICA RANCHO SANTA FE* RANCHO SANTA FE ENCINITAS RANCHO SANTA FE SAN DIEGO ENCINITAS SAN DIEGO* CARLSBAD ENCINITAS SAN DIEGO THE CROSBY AT RSF DEL MAR CARLSBAD ENCINITAS SAN DIEGO SAN MARCOS CARMEL VALLEY CARLSBAD CARMEL VALLEY TEMECULA ENCINITAS ENCINITAS ENCINITAS CARLSBAD

$13,250,000 $11,000,000 $10,500,000 $8,000,000 $7,750,000 $7,200,000 $6,200,000 $6,000,000 $4,200,000 $4,000,000 $4,100,000 $3,990,000 $3,650,000 $3,250,000 $3,075,000 $3,003,000 $2,303,000 $2,025,000 $1,975,000 $1,900,000 $1,875,000 $1,829,000 $1,800,000 $1,675,000 $1,525,000 $1,375,000 $1,365,000 $1,305,000 $1,111,500

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REPRESENTED SELLER REPRESENTED BUYER REPRESENTED BUYER & SELLER REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTING BUYERS REPRESENTED SELLERS REPRESENTED BUYERS & SELLERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTING BUYERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS & SELLERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLER

* SALE PENDING AT PRINTING OF PUBLICATION

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.

*Seller will entertain offers within the listed price range.

RANCHO SANTA FE

DEL MAR TIMES, SOLANA BEACH SUN, & CARMEL VALLEY NEWS NEWSPAPER GROUP AD Del Mar Time Location: Del Ma Distribution: 7,200 prin

THE BEST OF INDOOR/OUTDOOR LIVING | R ANCHO PACIFICA | $9,500,000

GORGEOUS PANOR AMIC VIEWS | R ANCHO PACIFICA | $9,200,000

OCEAN VIEWS IN THE R ANCH | $8,395,000

BR AND NEW SANTA BARBAR A-STYLE ESTATE | $6,850,000

Solana Beach Su Location: Solana Beac Distribution: 4,500 prin Carmel Valley New Location: Carmel Valle Distribution: 17,500 prin

DEL MAR

RANCHO SANTA FE REVIEW NEWSPAPER GROUP AD Rancho Santa Fe Revie Location: Rancho Santa F Distribution: 7,200 print

FULLY RENOVATED DEL MAR BEACH HOUSE | DEL MAR RENTAL | $50,000/month

ENCINITAS

NEW ON THE MARKET | $9,300,000

BUILD YOUR DREAM HOME | $2,395,000

CARLSBAD

ENDLESS POSSIBILITIES | $6,995,000

I REACH BUYERS FAR BEYOND SAN DIEGO... AND IT WORKS! SOLD IN 2020 BY ERIC IANTORNO ENCINITAS | Sold for $4,100,000 | Buyer from San Francisco, CA

ERIC IANTORNO

THE CROSBY | Sold for $3,780,000 | Buyer from Phoenix, AZ

SELLING SAN DIEGO

RANCHO SANTA FE | Sold for $4,700,000 | Buyer from San Francisco, CA

DEL MAR | Sold for $3,300,000 | Buyer from San Francisco, CA THE CROSBY | Sold for $1,825,000 | Buyer from Orlando, FL

WWW.ERICIANTORNO.COM

INTERESTED IN SELLING? CALL 858.334.3577

858.334.3577 | eric@ericiantorno.com | DRE#01256501

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Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501

*Seller will entertain offers within the listed price range.

Distribution: 1,535,900 globally Location: US – 3.5 Million, Global – 4 Million

Distribution: 200,000+ Location: Western Los Angeles

Distribution: 130,000+ Location: NYC Tri-State Area

SAMPLE OF ONLINE MARKETING SUMMARY

5464-66 REEF CIRCLE | CARLSBAD SOCIAL MEDIA SCHEDULE

5464-66 Reef Circle | Social Media Schedule DAY OF LAUNCH Photos Posted to Instagram Photos Posted to Facebook Video Posted on YouTube DAYS TO FOLLOW ON SOCIAL MEDIA Video Posted to Instagram Video Posted to Facebook Video Posted to TikTok

TARGETING ADS Facebook & Instagram Targeted Ads YouTube & Google Targeted Ads

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

FACEBOOK & INSTAGRAM TARGETED ADS DATA COLLECTED FROM 5 DAYS OF RUNNING AD

YOUTUBE & GOOGLE AD IMPRESSIONS: Over 45,000 in less than a mont LOCATIONS WHERE VIDEOS ARE DISTRIBUTED: San Diego County, Los Angeles County, San Francesco, & New York are

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Example of YouTube and Google ads: