2016 LOS ANGELES CLIPPERS REBRAND BRAND PROPOSAL | ©2015 | IANBAKAR.COM
SETTING SAIL IN LOB CITY
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A clipper is a fast sailing ship of the middle third of the 19th century. Clippers sailed all over the world, primarily on the trade routes between the United Kingdom and its colonies in the east. The term “clipper” derives from the verb “clip”, which in former times meant, among other things, to run or fly swiftly.
The second largest city in the U.S., Los Angeles is known for its mediterranean climate, its booming economy, strengths in business and international trade.
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Sailor’s Blue The blue that commands a clear sky and lives for smooth sailing.
LAC Royal Blue Tradition. This blue will not abandon ship.
Maritime Red A Clipper basketball essential, now with a nautical name.
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the LOGOS
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P R I M A RY A N D PA R T I A L LO G O S
The partial logo is the clipper, without the roundel and text.
The primary logo features a simplified, sturdy, speedy and confident clipper. “LA” monogram boldly emblazoned on the mast’s flag, and subtle basketball seams in the middle flag. Blue skies and smooth sailing.
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S E C O N DA RY A N D T E R T I A RY LO G O S
The anchor. Taking cues from previous
Option 2 includes two anchors, ‘rope’
Another implementation of the crossed
identities with the script ‘C’, and
around the roundel, and the ‘LA’
anchors, but with full team name and a
monogram ‘LA.’
monogram in the center.
basketball in the center.
Special application ship wheel logo.
Tertiary mark. Team initials, script C,
A further continuation/option for
basketball seams, anchors, and a rope
brand resonance.
to tie it all in.
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WO R D M A R K S
Bolder, sharper letter forms. The Los Angeles type treatment slightly gives a nod to the original Los Angeles Stars ABA era uniform wordmark from 1968. No more script wordmarks. For now.
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THE UNIFORMS
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hOME UNIFORM
White with sailor blue, LAC royal blue and maritime red trim. Decorative slab serif numerals, reminscient of the old west. The side piping mimicks waves and an overall sailing aesthetic. The primary logo dons the shorts on the side panels. Tertiary LAC anchor and rope roundel on the waistline. Block lettering for the name on back.
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R OA D U N I F O R M
LAC royal blue with sailor blue and maritime red trim. Decorative slab serif numerals, reminscient of the old west. The side piping mimicks waves and an overall sailing aesthetic. The C-anchor secondary dons the shorts on the side panels. Tertiary LAC anchor and rope roundel on the waistline. Block lettering for the name on back. A red Clippers road jersey no longer exists (for now).
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A LT E R N AT E U N I F O R M
Sailor blue with white and maritime red trim. Decorative slab serif numerals, reminscient of the old west. The side piping mimicks waves and an overall sailing aesthetic. The ‘LA’ double anchor and rope secondary dons the shorts on the side panels. Tertiary LAC anchor and rope roundel on the waistline. Block lettering for the name on back. A sort of faux-back style, with the team initials on the chest and in old ABA LA Stars colors.
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B R A N D A P P L I C AT I O N S
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T h E h A R DWO O D AT S TA P L E S C E N T E R
A fresh take on the Clippers court, which has remained relatively unchanged for over a decade. Sailor blue surrounds the hardwood, with red along side the paint. Top baseline reads Los Angeles, and the bottom reads Clippers. The LAC rope and double anchor tertiary also sits at either baseline, while the LA rope and double anchor secondary take one side of the opposite wings.
C L I P P E R S .C O M
@laclippers
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G A M E T I C K E T S & S E A S O N C A M PA I G N
The souvenir, the proof in the pudding. The ticket sales. Tickets often become part of a scrapbook, a place to grab a quick autograph or a keepsake to a memorable game. The ticket becomes an artifact of sorts, and a collectable item for fans. New colors, star players in new uniforms. The Clippers are ready to sail.
YO U R 2 0 1 5 – 2 0 1 6 LO S A N G E L E S C L I P P E R S
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MERChANDISE
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2016 LOS ANGELES CLIPPERS REBRAND BRAND PROPOSAL | ©2015 | IANBAKAR.COM IAN BAKAR ibakar01@gmail.com i a n b a k a r. c o m