2013 Symposium Program

master of science in

SportS ManageMent World-Class Faculty. Ivy League Academics.

Comprehensive curriculum, industry-specific training Finance | Human Resources | Law | Leadership Marketing | Facilities & Events Management Select program faculty Val Ackerman | Leonard J. Elmore | Joseph A. Favorito Ramon Katz | Lee Lowenfish | M. Dianne Murphy Michael Neuman | Neal Pilson | Tony Ponturo William D. Squires

part-time Program apply now for fall 2014

dec

4

Online Information Session

Visit the website for details and to RSVP

ce.columbia.edu/sp4

columbia sports management

CONTENTS ANNOUNCING THE

GLOBAL SPORTS SYMPOSIUM PAGE 23

Planning Committee & Board of Directors

Fellowship Program

Advisory Committee & Young Leaders Committee

Agenda Outline

PAGES 10-11

PAGE 6

Welcome Welcome PAGES 4,46 PAGE

PAGE 7

PAGE 13

Sponsors & Partners

PAGE

Registration, Networking Breakfast Welcome & Opening Remarks, Brazil: The Business and Politics of Emerging Sports Leadership

PAGE

10 NEXT Class of 2013 Awards Ceremony

PAGE

1A Navigating a CBA 1B College Athletics

PAGE

1C In-Stadium Innovations 1D 10 NEXT Series: Supercharging Your Career Workshop

PAGE

2A Sports Marketing Strategies 2B Preparing for the Worst: Crisis Management

PAGE

2C Sports & Social Impact 2D 10 NEXT Series: Sales Workshop

PAGE

Networking Lunch Lunch A The Business of Amateurism Lunch B Entrepreneurship & Innovation

5

14 15 18 19 20 21

PAGE

22

Lunch C Fantasy & Gaming

PAGE

3A The Future of Sports Television 3B Going Global: International Expansion

PAGE

3C Ticketing 3D Lessons in Negotiation Workshop

PAGE

4A Athlete Marketing & Representation 4B Digital Media

PAGE

4C Dealmakers: Sports Finance Behind the Teams: Keys to a Successful Organization, Networking Reception

PAGE

23 24

25 26 27

@SPORTSSYMPOSIUM

3

WELCOME

Greetings: On behalf of the entire 2013 Ivy Sports Symposium Planning Committee, the Ivy Sports Symposium Board of Directors, Advisory Committee, Young Leaders Committee and Fellows, it is our distinct pleasure to welcome you to the 8th annual Ivy Sports Symposium.

Today we write our latest chapter at Harvard Law School, a campus with an enduring history of inspiring academic and professional achievement. This year’s event features a line-up of more than 95 distinguished speakers representing 85 firms from around the globe. In this time of tremendous growth for our industry, we look forward to facilitating a discussion on the vast progress that has been made and what the future may hold.

Each year, the Ivy Sports Symposium recognizes individuals and organizations that have distinguished themselves as leaders in sports business and highlights those destined to impact the future of the industry. Our professional attendees possess a wealth of knowledge and experience to impart upon their colleagues and future successors. Our student attendees bring a desire to learn and an inventive mindset with which to approach tomorrow’s greatest challenges. We hope that the interactions between these two groups and our speakers will breed innovative ideas that are bound to improve the landscape of sports business for years to come.

Furthermore, this event would not be possible without our valued sponsors and partners. Their tremendous generosity has enabled the Ivy Sports Symposium to become one of the world’s premier sports business conferences.

Finally, we thank you for your support and are delighted to have you as a part of what is sure to be our best event yet.

Warmly,

Robert Dearborn (Penn ’14) Co-Chair, 2013 Planning Committee, Ivy Sports Symposium

4

8TH ANNUAL IVY SPORTS SYMPOSIUM

Sam Rubinroit (Brown ’14) Co-Chair, 2013 Planning Committee, Ivy Sports Symposium

THANK YOU PREMIER SPONSORS Premier Sponsors include the Columbia University Graduate Program in Sports Management, Dorsey & Whitney and Turkish Airlines.

A S S O C I AT E S P O N S O R S Associate sponsors include And1, Jackson Lewis and Prodigy Sports.

PA R T N E R S

Where the Bes Come for the Be

Partners include Brand Affinity Technologies, the Global Sports Forum Barcelona, Odgers Berndtson, Sports Business Education Network, Sports Networker, SportsPro and Weinstein Carnegie Philanthropic Group.

The 2013 Ivy Sports Symposium is hosted by the Harvard Law School Committee on Sports and Entertainment Law and the 2013 Ivy Sports Symposium Planning Committee.

Executive Search + Marketing + Consulting When top sports organizations are in need of senior executives, @SPORTSSYMPOSIUM only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy

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TEAM 2013 PLANNING COMMITTEE

Ian Bakar (George Mason ’14) Creative Director

Jackie Bartolomeo (Columbia MS ’15) Attendee Experience Director

Kathryn Blitz (Penn State ’16) Marketing and Public Relations Director

Garrett Breeden (Penn ’16) Speakers Director

Rob Dearborn (Penn ’14) Co-Chair

Tyler Keyser (Harvard Law ’14) Operations and Logistics Director

Reed Longo (Cornell ’14) Corporate Relations Director

Sam Rubinroit (Brown ’14) Co-Chair

Alex Smith (Cornell ’15) Content Director

BOARD OF DIRECTORS

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Charles Baker Partner, Global Sports, Media and Entertainment Group, DLA Piper

Joe Becher Co-Chairman Consultant, International Sports Practice, Odgers Berndtson

Chris Chaney Founder & Co-Chairman Founder & Chief Executive Officer, Chaney Group Holdings

Doug Perlman Founder & Chief Executive Officer, Sports Media Advisors

Steve Tseng Chief Sales Officer, Women’s Tennis Association

Jamie Zaninovich Commissioner, West Coast Conference

2013 IVY SPORTS SYMPOSIUM

Steve Hellmuth Executive Vice President, Operations and Technology, NBA Entertainment

Alex Rosen (Harvard Law ’14) Ex Officio Executive Director, Ivy Sports Symposium

TEAM ADVISORY COMMITTEE

Randy Bernard Chief Executive Officer, Rural Media Group

Lucien Boyer President & Global Chief Executive Officer, Havas Sports & Entertainment

Ken Brenner Managing Partner, Human Equity

Scott Carmichael Founder & President, Prodigy Sports

David Cushnan Editor, SportsPro, SportsPro Media

Derek Eiler Managing Partner, Fermata Partners

Joe Favorito Strategic Communications, Marketing and Branding Consultant

Eric Guthoff Partner, GlideSlope

Ray Katz Managing Partner, Source1 Sports

Gabrielle Langman Managing Partner, The Rhiannon Group

Patrick McGee President, ProVentures

Christopher Lencheski President, Front Row Marketing Services & Front Row Analytics

Ben Sturner Founder & Chief Executive Officer, Leverage Agency

Dan Mannix President & Chief Executive Officer, LeadDog Marketing Group

Frank Vuono Co-Founder & Partner, 16W Marketing

YOUNG LEADERS COMMITTEE

Jason Belzer Founder & President, Global Athlete Management Enterprises

Anthony Caponiti Partner, Activ8Social

Jim McCloud Vice President, Sponsorship Sales, Major League Baseball Advanced Media

Caitlin Moyer Senior Manager Advertising & Marketing, Milwaukee Brewers

David Oestreicher Co-Founder & Managing Director, Manhattan Sports Business Academy

Andrea Pagnanelli Commercial Director, Relevent Sports, RSE Ventures

Jared Schoenfeld Property Sales Executive, CAA Sports

John Younger Senior Director, Business Development, Richard Childress Racing

SPORTSSYMPOSIUM.ORG

7

Congratulations to

EMILY GARDNER On being named to the 10 NEXT Class of 2013.

All of us at Octagon are extremely proud of what you've accomplished.

We can't wait to see what comes next.

The Ivy Sports Symposium Fellowship Program was created in 2011 to provide talented graduate and undergraduate students with a unique opportunity to actively contribute to the success of the Ivy Sports Symposium. Each year, the Symposium selects up to two students to provide critical support on a variety of Symposium ventures and to work with the Executive Director on many important organizational tasks.

Mark Burns is currently a third year law student at Belmont University in Nashville, Tennessee. Mark serves as an Operations Intern in the Belmont Athletic Department, assisting with men’s and women’s basketball games along with women’s volleyball matches. He co-authors various sports business related articles for Forbes.com with Darren Heitner, a Miami-based attorney and Founder of SportsAgentBlog.com Mark is also in the early planning stages of forming a career consulting company that will assist those looking to break into the sports industry. As part of that side venture, Mark is a Contributor with Entrepreneur.com.

In the summer of 2013, Mark was part of the 2nd Annual Manhattan Sports Business Academy, an eight-week sports business program that takes a comprehensive 360-degree approach to immersing students in the industry.

Mark has interned with a variety of organizations including the Nashville Predators, Leverage Agency, Elite Talent Agency, Movement Talent Agency, and the Central Collegiate Hockey Association.

Mark was recently named a 2013 “30 Under 30” Award Recipient (Sports Launch Magazine) in addition to being named A Rising Star In #SportsBiz for 2013 (SportsNetworker.com). In 2013, The Migala Report named Mark a Twitter ‘Must Follow’ for #SportsBiz Job Advice.

Mark graduated from the University of Michigan in 2011 with a Bachelor of Arts degree in History; he doubled minor in Political Science and Crime and Justice.

Tanner Simkins is currently pursuing his Master’s in Sport Management from Columbia University. As a rising entrepreneur, Tanner’s past includes ventures in management, audio production, multiple website platforms, venue services, and strategic business planning. His current sport startups, all in different stages, are related to equipment accessibility, recreational leagues, and general sport entertainment.

Tanner has amassed a portfolio of experience in digital marketing, athletic administration, research, brand building and strategic assistance that has included projects for: Bloomberg Sports, Sports Illustrated, Coaches’ Cabana, Renew Merchandise, Global Options Group and various other properties.

Some of Tanner’s professional involvement includes a championship season internship with the Miami Heat, community programming with the Miami Dolphins, and roles of increasing responsibility with multiple South Florida sports agencies. Other relevant experience includes corporate hospitality surrounding the World Cup, analysis and commentary for the flagship station of Miami Hurricanes sports, mobile applications, NFL events including Super Bowl & Pro Bowl, entertainment talent buying and athlete advising.

Simkins, a Miami native, graduated from the University of Miami in 2013 with Honors after earning a self pursued dual degree, BSED Sports Administration and BBA Finance. His other academic credentials include many publications, developing ethical theory, and contributions to various sport outlets.

Most recently he has laid foundation for his full service sport entertainment firm, slated to launch in the coming months. For updates or more information, Simkins welcomes interactions on social media and his personal website.

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8TH ANNUAL IVY SPORTS SYMPOSIUM

FELLOWS’ REFLECTION

ON SPORT IN 2013

By Mark Burns & Tanner Simkins he year-end timing of our annual Symposium allows for reflection on the meaningful events of 2013. The year was ripe with scandals, policy changes, power shifts, investigations, and general advancements. Understanding how these events shape the sports landscape is valuable for young sports professionals. Although there were many impactful headlines, we have identified five key developments that will continue to surround the industry for years to come: injury prevention, the in-stadium experience battle, leveraging athletic success, the new era of college sports, and innovative industry extensions.

Professional athletes know first-hand the toils sport takes on their body. In fact, many have been outspoken on the matter saying given their experience, they would not allow their children to play. There has been a slight decrease in youth participation as a result. Also, whether it is the wear-down of joints, bones, and cartilage, the neurologic effects of concussions, or the extensive list of other debilitations, recent findings prove more severe long-term health dangers exist than previously thought. Consequently, there is a welcomed move toward player safety and injury prevention. This is evident in the year’s new league rule changes, precautionary measures, improved equipment, and progressive therapies. This has introduced a blurred line between scientific advances in medicine and unfair performance enhancement. As these developments continue to unfold, the industry community is poised with ensuring youth sport participation, creating the ethical distinction between modern treatment and unfair performance enhancement, and of course, driving revenue wherever possible.

Considering that the career expectancy of a professional athlete is just a handful of years at best, athletes are being even more proactive regarding their postplaying careers. While it is common to see former athletes in broadcast booths or in various television roles, retired and even some current athletes have caught hold of the entrepreneurial spirit and entered

the business world. The most successful athlete businessmen and women have used their playing careers to support their ventures. Of course, business growth is possible without such leverage, but the year’s many examples of restaurants, retail stores, apparel lines, event services, and general athlete brand extensions were most profitable.

In addition to a concerted focus on injury prevention, fan attendance has also weighed heavily on the minds of owners, presidents, athletic directors, and other administrators. As the cost of attending a regular season game for a family of four increases exorbitantly, fans across the nation are finding it financially difficult to attend sporting events. Additionally, with advances in high definition television, inflated ticket and concession prices, new ways to consume broadcasts via tablet or smartphone, and other reasons not to view live games, empty seats are plentiful in 2013. To counteract this, teams and leagues have innovated and expanded marketing initiatives to attract fans and maximize the total game day and in-stadium experience. Some efforts include increasing wireless services and overall data access standards, digital and paperless ticketing, loyalty rewards’ programs, exclusive non-televised events and shows, and other incentives. Teams are also forced to identify future revenue streams around these expansions. The battle between at home and in-stadium sport consumption will continue to rage on and as result, teams will continue to adapt accordingly.

Given the year’s conference realignment, class-action lawsuits, pay-to-play scandals, NCAA investigations, record television deals, proposed post-season tournament changes, and other relevant news, there is an immeasurable amount of strain between the seemingly antiquated model of college athletics and the commercialism it now represents. A new era is coming whether we are ready or not. The coming years will redefine the entire college athletic organization and structure. We find it important that the shapers keep learning experiences, gender equity and equality, diversity issues, conference and student-athlete rights, intellectual property, consistent standards, and best business practices all as priorities.

A common theme throughout all of these trends is adjustment. Discoveries have peeled away the old guard of sports business and echoed in never before seen challenges and opportunities. The next wave of sports professionals will be continually linked to the changing industry. Embracing change, adapting when necessary, cultural literacy, and creative innovation are essential takeaways as we continue to pioneer the space. In closing, we suggest to be openminded, transparent, and committed to all stakeholders involved, and in turn, the industry and allied businesses will evolve fittingly.

#ISS2013

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Lawyers in Dorsey & Whitney’s Sports Practice Group have a long history of advising clients in the Sports Industry, giving them a first hand understanding of the legal challenges facing our clients. That industry understanding is combined with the wide ranging legal expertise of over 550 lawyers in 19 offices throughout the world, giving Dorsey the depth it needs to provide the highest quality legal services that our clients expect.

Dorsey lawyers can assist with a wide range of legal services, including: • Purchase and sale of teams • Team relocations • League formation • Trademark, Copyright and Brand Management Dorsey & Whitney LLP 51 West 52nd Street New York, NY 10019-6119

• Licensing agreements • Stadium naming rights • Arena and stadium financing • Venue agreements • Labor and employment

• • • • •

Litigation and arbitration General corporate matters Antitrust Bankruptcy Tax

www.dorsey.com

AGENDA OUTLINE

8:00 AM12:00 PM

Registration

8:00 AM8:45 AM

Networking Breakfast

8:45 AM9:00 AM

Welcome & Opening Remarks

9:00 AM9:20 AM

10 NEXT Class of 2013 Awards Ceremony

9:20 AM10:20 AM

Brazil: The Business and Politics of Emerging Sports Leadership

1:05 PM1:50 PM

Lunch A The Business of Amateurism

1:05 PM1:50 PM

Lunch B Entrepreneurship and Innovation

1:05 PM1:50 PM

Lunch C Fantasy & Gaming

2:05 PM3:00 PM

3A The Future of Sports Television

2:05 PM3:00 PM

3B Going Global: International Expansion

2:05 PM3:00 PM

3C Ticketing

WCC B10 Pat Coyle (mod.), Doug Behar, Dennis Robinson, John Sergi, Alex Sugarman

2:05 PM3:00 PM

3D Lessons in Negotiation Workshop

10:35 AM11:30 AM

1D Supercharging Your Career Workshop

3:00 PM3:25 PM

Networking Break

11:30 AM11:55 AM

Networking Break

3:25 PM4:15 PM

4A Athlete Marketing & Representation

11:55 AM12:50 PM

2A Sports Marketing Strategies

3:25 PM4:15 PM

4B Digital Media

10:35 AM11:30 AM

10:35 AM11:30 AM

10:35 AM11:30 AM

11:55 AM12:50 PM

WCC SOUTH LOBBY MILSTEIN WEST

MILSTEIN EAST Rob Dearborn, Peter Carfagna, Alex Rosen MILSTEIN EAST

MILSTEIN EAST Jimmy Lynn (mod.), Jérôme de Chaunac, Leonardo Gryner, Jose Hawilla, Silvia Pierson, Roberto Bruni (transl.)

1A Navigating A CBA

MILSTEIN WEST Gregg Clifton (mod.), George Atallah, Andrew Brandt, Steve Fehr, Joel Litvin, Mike Zarren

1B College Athletics

WCC 2009 Jason Belzer (mod.), James Delany, Walter Harrison, Amy Huchthausen, Heather Lyke

1C In-Stadium Innovations

WCC 1019 Megha Parekh, Jared Schoenfeld

WCC 2062 Student Organizations Workroom Where the Best

Come for the Best

MILSTEIN WEST Terry Lefton (mod.), Brad Brown, Torrey Gallida, Lacey Goodwin, Steve Tseng, Greg Via

2B Preparing for the Worst: Crisis Management WCC 2009 Pete Thamel (mod.), Tom Grilk, Matthew Hiltzik, ing Shawn McBride, John Skinner Executive Search + Marketing + Consult

11:55 AM12:50 PM

When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today.

2C Sports & Social Impact

www.prodigysports.net •

kevin@prodigysports.net

11:55 AM12:50 PM

2D Sales Workshop

12:50 PM2:05 PM

Networking Lunch

WCC 1023 Matthew Berry (mod.), Andrew Daines, Nigel Eccles, Cory Mummery, Peter Schoenke

MILSTEIN WEST Rick Horrow (intro.), Ray Katz (mod.), Tracy Dolgin, Rob Freeman, Steve Hellmuth, David Preschlack, Mark Silverman WCC 2009 Charles Baker (mod.), Jay Coppoletta, Eric Guthoff, Marc Reeves, David Wright, Michael Zavodsky WCC 1015 Andrea Pagnanelli (mod.), John Forese, Jessica Gelman, Barry Kahn, Danielle Maged WCC 1019 Robert Bordone

WCC 2062 Student Organizations Workroom Where the Best

Come for the Best

MILSTEIN WEST Michael McCann (mod.), Jennifer Keene, Kimberly Miale, Jordan Schlachter, Jeff Schwartz, Lowell Taub WCC 2012 ing Tom Richardson (mod.), Laura Gentile, Frank Golding, Chris Wagner, Eric Winter Executive Search + Marketing + Consult

When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today.

4C Dealmakers: Sports Finance

4:30 PM5:30 PM

Behind the Teams: Keys to a Successful Organization

5:30 PM7:00 PM

Closing Networking Reception

WCC 1019 Uzma Rawn, John Younger MILSTEIN EAST

WCC 1015 Priya Peyman (mod.), Brian Kaiser, Bo Moon, Ted Sullivan, Ryan Steelberg

3:25 PM4:15 PM

• (732) 303-9950

WCC B10 Romola Ratnam (mod.), Harrie Bakst, Mike Geddes, Todd Jacobson, Shellie Pfohl

WCC 2009 Susan Byrne (mod.), Jonathan Duncan, Leigh Klein, Dan Malasky, Steve Sclafani

www.prodigysports.net •

kevin@prodigysports.net

• (732) 303-9950

WCC 2009 Chris Lencheski (mod.), Jeff Bennett, Daryl Jones, Andrew Kline, Lynnette Slater Crandall

MILSTEIN EAST Sam Rubinroit (intro.), Scott Rosner (mod.), Brian Bilello, Rich Gotham, Dave Howard, Amy Latimer, Dennis Mannion WCC PUB

Connect with us on Twitter by following

@SportsSymposium and using the official hashtag #iss2013

@SPORTSSYMPOSIUM

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CONTENTS

AGENDA

8:00AM - 12:00PM

Registration WCC South Lobby | Sponsored by Dorsey & Whitney

8:00AM - 8:45AM

Networking Breakfast Milstein West | Sponsored by the Columbia University Graduate Program in Sports Management

8:45AM - 9:00AM

Welcome & Opening Remarks Milstein East

Rob Dearborn, Co-Chair, 2013 Planning Committee, Ivy Sports Symposium Peter Carfagna, Lecturer on Law, Harvard Law School Alex Rosen, Executive Director, Ivy Sports Symposium

10 NEXT Class of 2013 Awards Ceremony

Page 16

9:20AM - 10:20AM

Brazil: The Business and Politics of Emerging Sports Leadership Milstein East

Moderator: Jimmy Lynn, Managing Partner, JLynn Associates J茅r么me de Chaunac, Global Chief Operating Officer, Havas Sports & Entertainment Leonardo Gryner, Chief Operating Officer, Rio 2016 Olympic Committee Jose Hawilla, President, Traffic Sports Silvia Pierson, Chief Operating Officer, Apex-Brazil USA Translator: Roberto Bruni, President, Bruni Marketing

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2013 IVY SPORTS SYMPOSIUM

AGENDA 9:00AM - 9:20AM

10 NEXT Class of 2013 Awards Ceremony Milstein East

Hosts: Nick Meacham, Commercial Director, SportsPro Media and Chris Chaney, Founder & Chief Executive Officer, Chaney Group Holdings In 2011, the Ivy Sports Symposium, in partnership with SportsPro, founded the 10 NEXT, an annual award that honors the next generation of sports industry leaders from around the world who will shape the business in the coming decades.

Ivy Sports Symposium-SportsPro 10 NEXT Class of 2013:

Keith Baulsir

Manager, Corporate Partnerships, DC United

Romola Ratnam Co-Executive Director, SEED Project

Emily Gardner

Maurice Levy

Account Director, Octagon

Vice President, Marketing, And1

Uzma Rawn

Dave Robertson

Senior Director, Corporate Partnerships, Premier Partnerships

Keith Wan

Director, Integrated Sales, World Wrestling Entertainment

Executive, CAA Sports

Megha Parekh

Vice President & General Counsel, Jacksonville Jaguars

Isra Villalpando

Development Manager, International Paralympic Committee

Chris Watts

Advisor, Strategic Partnerships & Special Projects, President’s Council on Fitness, Sports & Nutrition

SPORTSSYMPOSIUM.ORG

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AND1.COM

MY

BE THE ONE

RIVALS ARE STILL ASLEEP. THEY’RE ABOUT TO GET A WAKE-UP CALL.

Collegiate and Professional Sports Industry Group Comprised of attorneys with deep, practical experience in the sports world, Jackson Lewis’ Sports Industry Group is uniquely situated to serve the diverse needs of collegiate and professional sports entities. Our attorneys have a profound understanding of the issues affecting the realm of sports and athlete management.

With 765 attorneys practicing in 54 locations throughout the U.S. and Puerto Rico, Jackson Lewis provides creative and strategic solutions to employers in every aspect of workplace law. Recognized as the 2014 Law Firm of the Year in the category of Litigation – Labor & Employment, and ranked in the First Tier nationally in the categories of Employment and Labor Law on behalf of Management in U.S. News – Best Lawyers® “Best Law Firms,” our firm has one of the most active employment litigation practices in the U.S. To learn more about our services, please visit us online at www.jacksonlewis.com.

AGENDA 10:35AM - 11:30AM

1A Navigating a CBA Milstein West The Collective Bargaining Agreement impacts nearly every aspect of a league’s operations, from revenue sharing to free agency regulations to salary cap limitations. As a result, the terms of each agreement help shape the operating decisions of leagues, players unions and others. How do those involved in the negotiation process establish the proper balance between promoting competitive parity and ensuring economic prosperity? How can the two sides work together following contentious negotiations? And how do teams work within—or outside—the terms of a CBA to produce the best possible product?

Moderator: Gregg Clifton, Managing Partner, Jackson Lewis George Atallah, Assistant Executive Director, External Affairs, National Football League Players Association Andrew Brandt, NFL Business Analyst, ESPN Steve Fehr, Special Counsel, National Hockey League Players Association Joel Litvin, President, League Operations, National Basketball Association Mike Zarren, Assistant General Manager & Team Counsel, Boston Celtics

10:35AM - 11:30AM

1B College Athletics WCC 2009 The collegiate athletic landscape has seen a drastic evolution in recent years. From conference realignment to the rise of collegiate television networks to new postseason formats, college sports are entering a new frontier of big business. How can conferences ensure that their schools stay ahead of the pack while remaining within the bounds of NCAA regulation? And how do schools adapt to a changing landscape in order to best promote the success of their programs?

Moderator: Jason Belzer, Founder & President, Global Athlete Management Enterprises James Delany, Commissioner, Big Ten Conference Walter Harrison, President, University of Hartford Amy Huchthausen, Commissioner, America East Conference Heather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University

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8TH ANNUAL IVY SPORTS SYMPOSIUM

CONTENTS

AGENDA

10:35AM - 11:30AM

1C In-Stadium Innovations WCC B10 As television and digital media technologies improve, it has become more important than ever for properties to enhance their live, in-stadium experience. But can peripheral features such as HD screens and improved concessions persuade fans to leave their couches? How do matters of convenience, such as public transportation and parking, factor into the equation? What methods do teams use to determine what fans want and, consequently, make the necessary adjustments to enhance the live sporting experience?

And what do older stadiums do to keep up with the state-of-art facilities being built around the leagues?

Moderator: Pat Coyle, Vice President, Audience Platforms, InStadium Doug Behar, Senior Vice President, Stadium Operations, New York Yankees Dennis Robinson, Chief Operating Officer, Port Imperial Racing Associates John Sergi, Chief Design Officer, Centerplate Alex Sugarman, Senior Vice President, Strategy and Development, Chicago Cubs

10:35AM - 11:30AM

1D Supercharging Your Career Workshop WCC 1019 | Part of the 10 NEXT Series

Megha Parekh, Vice President & General Counsel, Jacksonville Jaguars Jared Schoenfeld, Property Sales Executive, CAA Sports

#ISS2013

19

CONTENTS

AGENDA

11:30 AM - 11:55AM

Networking Break WCC 2062 Student Organizations Workroom | Sponsored by Prodigy Sports

11:55AM - 12:50PM

2A Sports Marketing Strategies Milstein West

Where the Best Come for the Best

Advancement in technology and the proliferation of integrated channels have vastly expanded the reach of sports marketers, but have also made complex event-and experience-based activation strategies necessary to remain competitive in a crowded sponsorship marketplace. These platforms give birth to new challenges, but also present opportunities for those able to develop innovative campaigns. What are the best ways to leverage the increased interactivity of the modern sports world to grow a brand? How can social media and new technologies help properties activate at events and maximize their endorsement value? Which companies, leagues, and teams are leading the way, and what can be learned from them?

Moderator: Terry Lefton, Editor-at-Large, SportsBusiness Journal/SportsBusiness Daily Brad Brown, Head, Sports & Entertainment Consulting, Leverage Agency Torrey Gallida, Chief Operating Officer, Richard Childress Racing Lacey Goodwin, Director, College Sports and Campus Life, The Coca-Cola Company Steve Tseng, Chief Sales Officer, Women’s Tennis Association Greg Via, Global Director, Sports Marketing, Gillette, Proctor & Gamble Executive Search + Marketing + Consulting

11:55AM - 12:50PM

When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today.

2B Preparing for the Worst: Crisis Management WCC 2009

kevin@prodigysports.net • (732) 303-9950 Sport, as with life, is subject to mishaps. Even most tightly planned andwww.prodigysports.net secure events can •experience unforeseen issues, whether in the form of a Super Bowl blackout or a tragedy like the Boston Marathon bombing. How do properties anticipate potential issues and actively work to avoid them? What steps are taken to prepare staff to act in the face of chaos? And what about personal crises?

How should an athlete respond when his or her image is challenged?

Moderator: Pete Thamel, Senior Writer, Sports Illustrated Thomas Grilk, Executive Director, Boston Athletic Association Matthew Hiltzik, Founder, Hiltzik Strategies Shawn McBride, Director, Client Services, Ketchum Sports & Entertainment John Skinner, Director, Security and Facility Operations, Major League Baseball

20

2013 IVY SPORTS SYMPOSIUM

CONTENTS

AGENDA

11:55AM - 12:50PM

2C Sports & Social Impact WCC B10 | Presented by the Weinstein Carnegie Philanthropic Group

Sport has a unique power to bring people together and shatter barriers associated with language, socio-economic class, and cultural differences. It also offers individuals and athletes around the world an opportunity to improve their lives and well-being. In what ways are non-profits, for-profits and governments all working to achieve these ends? How do they balance achieving a wide reach with efforts to increase personal attention paid to individuals? And what opportunities exist for partnership between the for-profit and non-profit sector?

Moderator: Romola Ratnam, Co-Executive Director, SEED Project Harrie Bakst, Founder & President, Weinstein Carnegie Philanthropic Group Mike Geddes, Managing Director, streetfootballworld Todd Jacobson, Senior Vice President, Social Responsibility, National Basketball Association Shellie Pfohl, Executive Director, President’s Council on Fitness, Sports & Nutrition

11:55AM - 12:50PM

2D Sales Workshop WCC 1019 | Part of the 10 NEXT Series

Uzma Rawn, Senior Director, Corporate Partnerships, Premier Partnerships John Younger, Senior Director, Business Development, Richard Childress Racing

@SPORTSSYMPOSIUM

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CONTENTS

AGENDA

12:50PM - 2:05PM

Networking Lunch Milstein East 1:05PM - 1:50PM

Lunch A The Business of Amateurism WCC 2009 Each year, thousands of young athletes flock to tournaments and showcase events across the country in hopes of taking their careers to the next level. The rise of national circuits has turned amateur sports into a business of its own, with event management companies, sponsors and a host of other stakeholders all competing for a piece of the pie. How successful are these systems in preparing the next generation of athletes? Where does the line get drawn between proper and improper conduct? What is the role of money in this “amateur� business?

Moderator: Susan Byrne, Associate Director of Athletics, Harvard University Jonathan Duncan, Vice President, Enforcement, National Collegiate Athletic Association Leigh Klein, Owner, Five Star Basketball Dan Malasky, General Counsel, Player Development, United States Tennis Association Steve Sclafani, Founder & Chief Executive Officer, Baseball Factory

1:05PM - 1:50PM

Lunch B Entrepreneurship and Innovation WCC 1015 Creativity, curiosity and the ability to leverage niche opportunities allow entrepreneurs to advance the sports industry and build their own personal success. What factors make certain start-ups successful while others fail? How can technological opportunity be transformed into business opportunity? And how can start-ups that do find success manage to remain relevant in this competitive industry?

Moderator: Priya Peyman, Student Moderator Honoree, New York University Brian Kaiser, Founder, Hudl Bo Moon, Co-Founder & Executive Vice President, Business and Products, Bloomberg Sports Ted Sullivan, Founder & Chief Executive Officer, GameChanger Media Ryan Steelberg, Chief Executive Officer, Brand Affinity Technologies

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8TH ANNUAL IVY SPORTS SYMPOSIUM

CONTENTS

AGENDA

1:05PM - 1:50PM

Lunch C Fantasy & Gaming WCC 1023 Fantasy sports have managed to enhance the experience of sports fans by adding a new dimension to spectatorship. Furthermore, they have emerged as a lucrative business opportunity – both directly and by driving engagement to other content. But fantasy sports are no longer confined to the traditional model. Daily streak games and strategic challenges give fans the opportunity to interact with their favorite sport on a more frequent basis. How should companies balance these new opportunities with their existing platforms?

Moderator: Matthew Berry, Senior Fantasy Analyst, ESPN Andrew Daines, Founder & Chief Executive Officer, PrePlay Sports Nigel Eccles, Co-Founder & Chief Executive Officer, FanDuel Cory Mummery, Senior Director, Fantasy Football and Digital Product, National Football League Peter Schoenke, Co-Founder & President, RotoWire.com

FROM THE IVY SPORTS SYMPOSIUM TEAM

FIRST ANNUAL GLOBAL SPORTS SYMPOSIUM

EMIRATES STADIUM LONDON, ENGLAND

MORE INFORMATION SOON AT SPORTSSYMPOSIUM.ORG SPORTSSYMPOSIUM.ORG

23

CONTENTS

AGENDA

2:05PM - 3:00PM

3A The Future of Sports Television Milstein West Recent years have seen the launch of a plethora of new sports television networks seeking to capture a share of the budding sports market. As sports television continues to grow with the value of live sporting events, what concerns exist in an increasingly digital age? How do these new networks differentiate themselves from existing and emerging competitors? And is a bubble soon to burst when it comes to media rights?

Introduction: Rick Horrow, Chairman, Horrow Sports Ventures Moderator: Ray Katz, Managing Partner, Source1 Sports Tracy Dolgin, President & Chief Executive Officer, YES Network Rob Freeman, Partner, Proskauer Rose Steve Hellmuth, Executive Vice President, Operations and Technology, NBA Entertainment David Preschlack, Executive Vice President, Affiliate Sales and Marketing, Disney & ESPN Networks Group Mark Silverman, President, Big Ten Network

2:05PM - 3:00PM

3B Going Global: International Expansion WCC 2009 Global expansion offers properties a tremendous opportunity to grow their fan base and expand their reach. Foreign markets offer seemingly limitless potential ranging from sponsorship dollars to television ratings, and also promise an influx of new revenue streams. What are best practices when seeking to expand abroad? How can properties leverage foreign media and markets to increase their international exposure? And what are the potential challenges and downsides associated with this expansion?

Moderator: Charles Baker, Partner, Global Sports, Media and Entertainment Group, DLA Piper Jay Coppoletta, Chief Corporate Development and Legal Officer, PEAK6 Investments Eric Guthoff, Partner, GlideSlope Marc Reeves, International Commercial Director, National Football League David Wright, Senior Vice President, Global Sponsorship, Soccer United Marketing Michael Zavodsky, Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment

24

2013 IVY SPORTS SYMPOSIUM

CONTENTS

AGENDA

2:05PM - 3:00PM

3C Ticketing WCC 1015 Once the most straightforward of sports business transactions, ticketing has become a complex business. In the presence of big data, variable and dynamic pricing possibilities and lush secondary markets, filling the stands can be both a challenge and an opportunity for clubs. What should teams be doing to maximize gate receipts? How can leagues and third-party firms form bountiful ticketing partnerships? How do secondary markets influence sales strategies? And how are analytics applications changing the ticketing marketplace?

Moderator: Andrea Pagnanelli, Commercial Director, Relevent Sports, RSE Ventures John Forese, Senior Vice President & General Manager, LiveAnalytics, Ticketmaster Jessica Gelman, Vice President, Customer Marketing and Strategy, The Kraft Sports Group Barry Kahn, Founder & Chief Executive Officer, Qcue Danielle Maged, Global Head, Business Development & Partnerships, StubHub

2:05PM - 3:00PM

3D Lessons in Negotiation Workshop WCC 1019

Robert Bordone, Thaddeus R. Beal Clinical Professor of Law, and Founding Director, Harvard Negotiation & Mediation Clinical Program, Harvard Law School

#ISS2013

25

CONTENTS

AGENDA

3:00PM - 3:25PM

Networking Break WCC 2062 Student Organizations Workroom | Sponsored by Prodigy Sports

Where the Best Come for the Best

3:25PM - 4:15PM

4A Athlete Marketing & Representation Milstein West

Athletes, much like teams and leagues, are brands unto themselves. Any number of factors can affect their value, ranging from performance on the field to actions off of it. In the current, crowded sports marketplace, what are the best ways to grow an athlete’s brand? What steps are taken to insulate athletes from the ever-lasting news cycle? And how does an athlete’s brand influence their perspective when discussing future contracts?

Moderator: Michael McCann, Legal Analyst & Writer, Sports Illustrated Jennifer Keene, Senior Director, Personality & Property Marketing, Octagon Kimberly Miale, Attorney, Roc Nation Sports Jordan Schlachter, Executive Vice President, Sports, The Marketing Arm Lowell Taub, Global Head, Sports Endorsements, CAA Sports Jeff Schwartz, Founder and President, Excel Sports Management Executive Search + Marketing + Consulting

3:25PM - 4:15PM

4B Digital Media WCC 2012

When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today.

As technology advances, fans have come to expect information in real-time, forcing properties to actively evaluate their digital www.prodigysports.net • kevin@prodigysports.net • (732) 303-9950 presence. Reaching fans on a more intimate level and increasing interactions promises brands and properties the opportunity to enhance and further monetize the relationships with their fans. What innovative methods are these entities using to simultaneously broaden and focus their reach? What role does second screen and the mobile experience play? How is online content supplementing— or challenging—traditional media platforms?

Moderator: Tom Richardson, Founder & President, Convergence Sports & Media Laura Gentile, Founder & Vice President, espnW Frank Golding, Director, Head of Sport, North America, YouTube, Google Chris Wagner, Co-Founder & Executive Vice President, NeuLion Eric Winter, Senior Director, Yahoo! Sports

26

8TH ANNUAL IVY SPORTS SYMPOSIUM

CONTENTS

AGENDA

3:25PM - 4:15PM

4C Dealmakers: Sports Finance WCC 2009 Sports franchises are expensive entities. The sale of a team, financing of a stadium renovation or signing of a high-value player can all necessitate outside funding from both public and private sources. What can stakeholders do to ensure that these various investments are profitable? How can sports franchises improve their relationships with local governments to ease the difficulties associated with funding? And what can clubs do to maximize their value?

Moderator: Chris Lencheski, President, Front Row Marketing Services & Front Row Analytics Jeff Bennett, Co-Founder & Chief Executive Officer, Raptor Sports Properties Daryl Jones, Co-Owner, Phoenix Coyotes Andrew Kline, Founder & Managing Director, Park Lane Lynnette Slater Crandall, Partner, Dorsey & Whitney

4:30PM - 5:30PM

Behind the Teams: Keys to a Successful Organization Milstein East Leading a successful sports franchise is about more than on-field performance. It involves leadership in the community, fostering a dedicated fan base and identifying innovative opportunities for revenue generation. How do elite franchises build and maintain a culture of success off the field? What is unique about running a sports franchise as opposed to another business? And how do leaders ensure all stakeholders—from concession vendors to star athletes—uphold the mission of the organization?

Introduction: Sam Rubinroit, Co-Chair, 2013 Planning Committee, Ivy Sports Symposium Moderator: Scott Rosner, Practice Associate Professor, Legal Studies and Business Ethics, The Wharton School Brian Bilello, President, New England Revolution Rich Gotham, Team President, Boston Celtics Dave Howard, President, MSG Sports, The Madison Square Garden Company Amy Latimer, President, TD Garden Dennis Mannion, President & Chief Executive Officer, Palace Sports and Entertainment

5:30PM - 7:00PM

Networking Reception WCC Pub

SPORTSSYMPOSIUM.ORG

27

congratulates our colleague

DAVE ROBERTSON 10 NEXT Award Honoree

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September 2013

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Herbert Hainer’s three-stripe rule

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SPECIAL OFFER As an official media partner of 8th Annual Ivy Sports Symposium, we are pleased to offer all participants and attendees a not to be missed MONEY-OFF bargain on both print and digital annual subscriptions to SportsPro magazine. To order and redeem this offer please see the prices section below and visit our online shop at www.sportspromedia.com/shop.

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Where the Best Come for the Best

Executive Search + Marketing + Consulting When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today.

www.prodigysports.net •

kevin@prodigysports.net

• (732) 303-9950

SportsSymposium.org @SportsSymposium #iss2013