MICEdition Winter 2018

Winter 2018 Where business meets culture Amsterdam: the place to meet MICEdition

‘With its diversity of venues, architecture and culture, Amsterdam is a great destination for all sorts of events. ’ A’DAM Toren Scheepvaartmuseum The Harbour Club © Philipp Benedikt

Robi Valkhoff CAOS Sharing 30 years of experience in meeting & event management

iamsterdam.com/meetings

Foreword

Happy, healthy and balanced Although Amsterdam is almost 750 years old, the city is everything but dusty, dull or dated. On the contrary: Amsterdam blends cutting edge modernity and creativity with an inspirational, pioneering past.

Contents

4 Amsterdam neighbourhoods: Zuid 6 Services 8 Getting around means getting smarter 12 Hotels & Venues 17 New hotels 18 Nice to know 20 Amsterdam neighbourhoods: West 22 RAI Amsterdam 23 KLM 24 2019: the Year of Rembrandt 28 Where to eat 29 Facts & Figures 30 Worth a visit 34 MICE calendar 35 Your Amsterdam MICE Partners Published by: Amsterdam Marketing Project management: Claudia Wehmeijer and Laura van Batum Print: Joh. Enschedé Amsterdam Design adaption: Monique Willemse Designer: Arjen van den Houten and Rosa Spekking Text: Julia Gorodecky and Ann Doherty Cover photo: Muziekgebouw aan 't IJ, Emilio Brizzi Disclaimer

No part of this publication may be reproduced or transmitted in any form or by any means – electronic, mechanical or photocopy – without prior permission from Amsterdam Marketing. All information provided in this publication was verified for accuracy at the time of printing.

Amsterdam Marketing is not liable for any misprints or errors. © October 2018

Take for example AIDS 2018, which brought together some 18,000 global leaders, policymakers, researchers and advocates in July for a week of ground-breaking progress towards eradicating HIV/AIDS. Amsterdam, renowned as one of the world’s most tolerant cities and an early responder in tackling the crisis, was the ideal venue for this largest-ever gathering on global health. Read about the inspiring outcomes on page 18.

Amsterdam is rightfully proud of its artistic and cultural heritage, and is planning a extensive programme to mark the 350th birthday of the iconic Golden Age artist Rembrandt van Rijn.

Read about the myriad of festivities connected with Rembrandt 2019 in Amsterdam and beyond on pages 24-26.

We also take a look at some of the city’s innovative approaches to transport within the increasingly congested streets of its historic centre. Imagine for example an autonomous delivery barge floating down one of the canals, with its human ‘driver’ delivering packages on foot. Innovations like this will be crucial in meeting Amsterdam’s goal of becoming emissions-free by 2025. Read more about the city’s Smart Mobility Action Plan on page 8.

The summer of 2018 also saw the opening of the eagerly awaited new metro line, which transports passengers between the North and South of the city in just 15 minutes. In keeping with the city’s artistic past, the new stations are decorated with a series of striking public artworks, which you can find out more about on page 19.

This issue also profiles some of the most exclusive and luxurious restaurants and hotels on offer in the city (see page 4 and 20).

Let the metro bring you to buzzing Amsterdam South, or use the good old-fashioned bicycle to bring you to some of the choice destinations in Amsterdam West.

Finally I am very happy to introduce our new MICE Director Claudia Wehmeijer who will be, as of January 2019, the face and ambassador of our MICE team, a joint effort of Amsterdam Marketing and the Department of Economics Affairs of the City of Amsterdam.

Kind regards, Frans van der Avert CEO Amsterdam Marketing

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Zuid

Amsterdam neighbourhoods

Ancient treasures meet upscale chic No visit to Amsterdam is complete without a foray into Oud-Zuid (Old South) one of the city’s most elegant and high-end neighbourhoods. This cultural heart of Amsterdam is home to some of the world’s top museums, many of them gathered around the Museumplein. From the stately Rijksmuseum to the modern Stedelijk, and from the beloved Van Gogh to the contemporary Moco museum, there is bound to be something to please everyone. Visitors can also find retail therapy in the area’s chic boutiques, take in a concert at the Royal Concertgebouw or simply amble along the tree-lined streets or in the lush and popular Vondelpark.

Meeting venues RAI AMSTERDAM/ZUIDPOOL Located within walking distance of the leading international RAI Amsterdam Convention Centre, Zuidpool is Amsterdam’s hotspot for winter events in the city. This wonderland offers top-quality catering and an authentic winter atmosphere – Christmas tree, hot tubs, real snow and all! Zuidpool has meeting options for every type of event, including The Mountain House and The Winter House, both on the waterfront, and The Ski Hut. From public events to large conventions, artistic performances to product launches, (Christmas) dinners to staff parties: the possibilities are endless. So, embrace the winter vibe full-on and hold your event at Zuidpool. zuid-pool.nl 

CONCERTGEBOUW The Royal Concertgebouw is one of the world’s most renowned concert venues for classical music, and is acclaimed for its excellent acoustics and superb programming.

The celebrated Concertgebouw Orchestra is the house orchestra, and there is a varied and top-notch programme of quartets, chamber music and recitals. Guided tours allow you to take a look behind the scenes and hear stories about the rich history of the building. The Concertgebouw is also a stylish setting for your event, with magnificent foyers and five halls that can be hired separately or combined, for groups from 10 to 3,000 people. concertgebouw.nl 

OKURA Hotel Okura Amsterdam is situated in the De Pijp area, close to Amsterdam’s financial, cultural and entertainment districts. It is home to four Michelin-starred restaurants: the double-starred Ciel Bleu with elegant service and a spectacular view from the 23rd floor; the Yamazato Restaurant with authentic Japanese cuisine; Teppanyaki Restaurant Sazanka where chefs prepare dishes on a hot griddle at your table; and Serre, where internationally inspired dishes are served with seasonal, fresh and local products.

Hotel Okura also boasts one of the largest meeting facilities in the Netherlands, with 19 meeting rooms and two foyers, and offers a customisable health and wellness package for meetings and conferences. okura.nl 

HILTON AMSTERDAM The iconic Hilton Amsterdam hotel sits in a peaceful residential area of Amsterdam but is just a short walk from the city centre and attractions such as Museum Square and Vondelpark. What’s more, it is also near RAI Amsterdam Convention Centre and just 20 minutes from Schiphol Airport. Home to the famous John & Yoko ‘Bed-in’ Suite, this

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RAI/Zuidpool

canal-side hotel also boasts an award-winning restaurant, a lounge with spacious garden terrace, and an Executive Lounge with a panoramic view of Amsterdam. It is the ideal space for any occasion, offering 21 flexible function rooms for up to 700 people, a private entrance, on-site parking, a marina and the expertise to bring any event to life. hilton.com  BILDERBERG GARDEN HOTEL The Garden Hotel brings together the best of Amsterdam. This stylish hotel, situated among the historic mansions of Amsterdam Zuid, is within walking distance of chic stores, a world of restaurants, and cultural hotspots such as Amsterdam’s world-famous Museum Square. The hotel’s restaurant De Kersentuin serves up top-quality casual cuisine, while the De Kersentuin Bar is a comfortable, cosy place to relax after a day out in the city or a conference. The Garden Hotel is also a peaceful and intimate setting itself for meetings and events, with three rooms for up to 150 people, and is within easy reach of the RAI Amsterdam Convention Centre. bilderberg.nl 

To see & do STEDELIJK Amsterdam’s Stedelijk Museum is the country’s largest museum dedicated to modern and contemporary art and design. The collection contains extraordinary pieces of art by Dutch and international artists: from Appel to Cézanne, and from Rietveld to Warhol.

A visit to the museum takes you on a journey through the last 150 years of art, while the museum’s design collection traces the history of design from the turn of the last century to the present day. A range of venues are available to rent within, including the spacious, airy Schiphol Foyer for larger events and the Teijin Auditorium which includes a 50m2 projection wall. stedelijk.nl  RIJKSMUSEUM Located on Museum Square, the Rijksmuseum is not only one of Amsterdam’s most

impressive and popular museums, it is also one of the city’s most photogenic spots thanks to its stunning architecture and surroundings. The museum boasts a vast and diverse collection of iconic art and artefacts that span more than 800 years of history – both Dutch and international – including works by Rembrandt, Van Gogh and Vermeer. Visitors can enjoy the museum independently or via guided tours, and also enjoy a bite to eat in the RIJKS restaurant or relax in the garden amongst its sculptures and greenery. rijksmuseum.nl  The Harbour Club

THE HARBOUR CLUB Take time out of your busy schedule and relax in style at The Harbour Club restaurant in the heart of Oud-Zuid. Situated in the Apollo Amsterdam Hotel, this unique waterfront restaurant proudly flaunts its harbour-based roots and serves up fresh fish and seafood daily, alongside other mouth-watering dishes.

The location itself is just as delectable, with

a roof that opens up in good weather, and a luxurious patio that enables you to watch the boats pass by as you enjoy your meal. The 800m2 space can also be used for groups of between 250 to 600 people and is just 1.7 kilometres away from the RAI Amsterdam Convention Centre. theharbourclub.com/amsterdam-zuid 

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Services

An inspirational setting for every event

Plan a flawless event in Amsterdam So you've decided to hold your meeting, conference, convention, trade fair or other event in Amsterdam.

Great choice! You have a dazzling variety of venues and accommodations at your fingertips, ranging from straightforward to sophisticated and from trendy to classically elegant.

However, having so many options can also be overwhelming.

That's why Amsterdam Marketing offers a number of professional services to help domestic and international meeting planners make the perfect choice for your specific crowd, resulting in a flawlessly smooth event.

We all know that organising a good meeting, event or convention takes considerable time, effort and an eye for detail. The process often starts with a bid book – a solid foundation for planning your event that can help kick-off the decision-making process. Our Conventions team has extensive experience in coordinating and guiding the entire bidding process, and they can connect you with other relevant contacts and help with letters of recommendation about what makes Amsterdam the ideal conference location.

Our team knows all of the top spots in the Amsterdam Area for global events. They will be delighted to provide you with free, professional and no-strings-attached advice, and will connect you with all of the right people and places.

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Our website also provides a comprehensive overview to get you started. Our Venue Finder allows you to specify filters – including type and style of location, star classification and group size – to narrow your search. Our Service Finder lets you pinpoint the ideal service providers for your event, including audiovisual support, social programmes like guided tours and canal cruises, and professional event organisers.

Our site includes lists of the choicest Amsterdam locations, including fine dining locations for groups in Amsterdam. We are also happy to promote your event on our convention calendar.

Our team creates and publishes various products each year that target the needs of event delegates, including MICE publications, promotional films and brochures. Our Amsterdam Conference City Map is a handy, foldable map that provides an overview of the city’s various districts, public transport options and Park + Ride locations. These promotional materials can be ordered from meetings@ iamsterdam.com. And you can also order eye-catching Iamsterdam merchandise for your events, including Amsterdam mugs, T-shirts, bags and umbrellas from www. iamsterdamgifts.com.

For more information and advice, please do not hesitate to contact us via email: meetings@iamsterdam.com

Services Taxicentrale Amsterdam Taxicentrale Amsterdam (TCA) is the largest taxi company in The Netherlands with almost 60 years of experience.

Event transport from start to finish TCA is specialised in solving your mobility issues, especially during events. We have experience in various event sizes and guarantee that your guests will enjoy the best service possible from start to finish. That’s why TCA has been the contracted supplier of the RAI Amsterdam for many years.

Traffic control & special requests Are you expecting a large number of guests and do you need numerous taxis over a very short period of time? Or perhaps your event is scheduled to end at midnight? TCA can assist with organising the transport and guiding your guests to the taxis smoothly and effectively.

Emission-free fleet Just like for many companies, sustainability is important for TCA. We have a growing number of electric cars. Currently more than 17% of the available electric taxis in Amsterdam are driving for TCA and these are at your disposal for taxi and VIP services. At your request our extensive electric fleet is at your disposal for taxi and VIP services.

Ease of payment Payment can be done with cash or credit card or via the TCAapp in every TCA taxi. But perhaps you would like to ensure a hassle-free experience for you guest by arranging the payment beforehand. This can be done by arranging rides on an account, using vouchers or loyalty cards.

Let us demonstrate how TCA can make your transportation plans go seamless from start to finish.

Likewise we can offer you the TCA shuttle service and a discounted fixed-fee ride to Schiphol Airport. No matter how exceptional your transportation request is, TCA will ensure everyone arrives safely in time VIP transportation Of course, all of our passengers receive the best service. But, when your guests need that extra bit of attention, we can offer you our VIP service with the best cars and private drivers.

T +31 (0)20 650 6506 E sales@tcataxi.nl I tcataxi.nl/events

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Getting around means getting smarter

A mobility leader since the 17th century, Amsterdam has a new vision of its smart mobile self: custommade, shared, emissions-free and (as always) autonomous. text Lauren Comiteau

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photo Roboat

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‘It’s silly only to look at the city if we have 400,000 people commuting in the Amsterdam Area every day‘

Smart urban freight One out of every six vehicles in the city is used for urban freight, 80% of which are light vehicles, including electric cargo bikes. Although a cleaner, smaller alternative to heavy trucks, the light vehicles can’t travel as far as traditional diesel vans. Enter the oftenmobile ‘micro hub’, where goods to be delivered can be stored until picked up by a light vehicle that then transports them easily through the city’s streets. Information is linked in this entire delivery chain, making for ‘first and last mile efficiency’. Dutch postal service PostNLhas been using such an emissions-free electric cargo bike  since last year, while Dutch grocery delivery startup Picnic  built its own electric vans to deliver its goods. Groceries are ordered via a smart app, with distribution costs so low that delivery from this fast-growing online sustainable supermarket is free.

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Imagine this: A delivery truck cruises slowly down the Prinsengracht,unmanned, its ‘driver’ walking alongside it, depositing parcels as they go, without constantly stopping and blocking traffic while searching for packages that need delivering. It may sound like the stuff of science fiction, but as Amsterdam gears up to test its first autonomous vehicles within the next two years, it’s just one smart solution the city is experimenting with to keep things moving in an increasingly crowdedurban landscape.

LEADERSHIP IN SMART MOBILITY ‘We want to be a leader in smart mobility,’ says Lizann Tjon, Programme Manager of Smart Mobility for the City of Amsterdam. ‘Some cities only focus on cars. For us, it’s a bigger ecosystem.’ That bigger ecosystem encompasses everything that moves, from cars, bicycles and public transport to commuters, tourists and concertgoers. ‘Smart mobility is connected to everything,’ says Tjon. ‘This is the future.’ The city has come up with a Smart Mobility Action Plan that seeks to ‘improve the safety, accessibility, air quality, quality of life, and attractiveness of Amsterdam.’ And it’s partnered with universities, colleges and businesses to meet those goals. Indeed as big data keeps getting bigger, the city is learning how to apply it in ways that weren’t even possible just a few years ago. Take the Amsterdam Practical Trial (APT) – a joint initiative of municipal, provincial and national governments that has been conducting wide-scale pilots in Amsterdam and the Amsterdam Area to improve the flow of traffic. By using the latest technology both in cars and on the road, APT manages traffic while turning mobility into a custom-made affair. ‘For the first time, the different levels of government have standardised the data so companies like Google and TomTom can enrich it,’ says Walther Ploos van Amstel, lecturer of city logistics at Amsterdam

Mobility as a service Amsterdam has its share of smart parking solutions. Mobypark , the Airbnb of parking, links up people seeking spots with those who want to rent theirs out, while Dutch startupParkBee  converts idle private car parks into income-generating paid parking spaces for the public via the Parkmobile and Park-line apps.

But with 40% of Amsterdammers and 80% of the Amsterdam Area‘s residents owning cars, the city’s smart mobility experts want to see an increase in car sharing instead, where mobility is a service. ‘Self-driving cars play a role in the change of mindset necessary to go from a private to a shared car,’ says the city’s Lizann Tjon. Until then, there are a host of car-sharing options, including peerto-peer startup Snappcar , which lets individuals rent out their cars to others in another Airbnb-based model.

University for Applied Sciences. ‘Based on this real-time data, you get predictive models, so we can advise people where to go and when.’

waste or even act as temporary floating structures such as bridges or stages.

PILOTS IN PRACTICE The pilots have proven successful in the ArenAPoort area, where Ajax football matches and big name concerts at the Ziggo Dome and AFAS Live venues can see the area’s population more than double on any given weekend. The individual advice that drivers or public transportation users receive via their favourite phone apps – such as what train to take and how long the wait, where to park and how to pay – is not only unique, says Ploos van Amstel, but has reduced congestion around the ArenA by 75%.

‘Smart mobility is all about linking information in the mobility chain to make mobility more sustainable and cost-efficient,’ he says. ‘We’re testing it for crowd control, too, over the big holidays such as King’s Day and events like Gay Pride.’ Next up? Using the technology to help commuters in the Amsterdam Area. ‘It’s silly only to look at the city if we have 400,000 people commuting in the Amsterdam Area every day,’ says Ploos van Amstel.

But it’s not just on land where smart mobility is making waves. The Port of Amsterdam , Europe’s fourth busiest, is using and testing aquatic drones to inspect the area with the goal of making it ‘smarter, safer, cleaner and faster,’ says Joost Zuidema, Researcher Strategy and Innovation at Port of Amsterdam. ‘Autonomous vessels will play a huge role in the port of the future.’ And while autonomous ships are still in the development phase there, self-driving boats are already cruising along Amsterdam’s less congested canals: The AMS Institute’s Roboat can be used to ferry freight and people, test water quality, remove

THE AIRPORT OF THE FUTURE When it comes to the skies, Amsterdam Airport Schiphol ‘wants to be the e-commerce gateway of Europe,’ says Olav Steffers, Director of Foreign Investments at the Schiphol Area Development Company (SADC) . The Schiphol area’s many logistics service providers want more control over the supply chain, and the Amsterdam Area offers a unique digital infrastructure with data centres to do it. ‘For us, smart mobility means optimising the supply chain in terms of logistics,’ says Steffers, ‘and the connectivity gives logistics companies the opportunity to build control towers to monitor the IT systems of everyone in their supply chain.’

Schiphol’s aim to become one of the most sustainable airports in the world includes an emphasis on electric transport, while Amsterdam has set itself the goal of becoming emissions-free by 2025. It will take longer than that to bring 21st-century smart technology to Amsterdam’s 17th-century streets as far as autonomous vehicles are concerned. But as the city expands over the next decade in places including IJburg 2, the Haven-Stad, and Overhoeks in Amsterdam Noord, Ploos van Amstel says it should make the new areas ‘future-ready’ for the autonomous vehicles that will follow sooner rather than later.

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HotelsEvents & Venues Choose from boutique gems to high-capacity conference centres; historical sites to new designer chic

Hotel Jakarta Amsterdam A new urban oasis in Amsterdam Hotel Jakarta Amsterdam is a unique and energy-neutral hotel on Amsterdam’s Java-island. As well as boasting a structure of wood, concrete, steel and glass, and a solar panel roof, the most unique aspect of the hotel is its subtropical indoor garden that has been created in cooperation with Hortus Botanicus. What’s more, the hotel also exhibits a selection of artworks belonging to the Tropenmuseum.

Hotel Jakarta Amsterdam has 200 Indonesian-influenced boutique-style rooms, most of which have a balcony overlooking the River IJ on one side and Amsterdam North on the other. Our suites are located at the tip of the hotel, offering a 180-degree view over the river. Guests can also benefit from our wellness centre, indoor pool with views, and underground car park.

Visitors to our Café Jakarta, with its waterside terrace, can enjoy a taste of Western ingredients combined with Oriental spices and flavours, as well as a Table Jakarta, our interpretation of the traditional rijsttafel (‘rice table’). On the top floor, our skybar Malabar offers panoramic views over the centre of Amsterdam, and the mezzanine, which has a DJ booth, can

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also be rented for private events. For those on the move, the artisanal Westers Bakery sells freshly baked bread, pastries and coffee to go.

And for your business needs, we provide 250m2 of meeting space suitable for a variety of events. The space can be divided into three different rooms and offers stunning views on the palm trees in our subtropical garden, whilst on the other side, the massive glass wall provides natural daylight and views over the River IJ. Located between the meeting area and the restaurant is a lounge that can be used for private dinners, small events or as a break-out room for meetings.

Hotel Jakarta Amsterdam is part of WestCord Hotels, a Dutch family business with 15 hotels in the Netherlands. It is the newest addition to the hotel group and the fourth in Amsterdam.

T +31 (0)20 236 0000 E info@hoteljakarta.nl / sales@westcordhotels.nl I hoteljakarta.nl / westcordhotels.nl

Hotels & Venues Conservatorium Hotel This five-star hotel in Amsterdam has repeatedly been crowned the number-one luxury hotel in the Netherlands.

Located in the Museum Square district, the true heart of the city, the Conservatorium hotel is an architectural masterpiece that combines a landmark heritage building with graceful, contemporary design. Guests can enjoy a selection of restaurants, a bar, lounge and our 1000m2 Akasha Holistic Wellbeing.

In this vibrant and elegant setting, the city’s crown jewels – the Van Gogh Museum, Concertgebouw, Rijksmuseum, Stedelijk Museum, Vondelpark and Amsterdam's most indulgent shopping street – are on our doorstep. With event space for up to 150 guests, a total of 129 rooms including 54 suites, and just a 20-minute drive from Schiphol Airport, Conservatorium hotel is a location like no other – for both culture and for business – for your next group booking.

Venues in Amsterdam don’t get much more inspiring than those at the Conservatorium. Whether it’s an annual meeting or a business launch, a banquet or an auction, every gathering in the world’s most creative capital deserves a venue that’s equally imaginative. This means not just state-of-the-art technology, but an environment that is itself a work of art.

While many hotels hide their meeting rooms, we gave ours pride of place, designing a special events tower, right in our landmark lobby. So whether you’re holding a concert for ten, or training for a hundred, it’s an inspired choice for any event, in the centre of the Conservatorium, in the centre of Amsterdam.

T +31 (0)20 570 0000 E contact@conservatorium.com I conservatoriumhotel.com

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Hotels & Venues

Kimpton De Witt Hotel A central hideaway Ideally located a stone’s throw away from Amsterdam’s Central Station, Kimpton De Witt has 274 guest rooms and a thoughtfully curated design that honours local heritage and has a playful edge.

Combining two late 20th-century buildings with three from the Dutch Golden Age, Kimpton De Witt has 13 meeting and event spaces that cover 1069m2. Our Wildwood room in House Bar evokes the Dutch Golden Age as it is housed in a residence from 1645. Alternatively, opt for PC Hooft, our sophisticated boardroom that sits in the childhood home of legendary Dutch playwright, P.C. Hooft. If you’re looking for a backdrop with serious wow factor, we’ve got you covered: Penthouse De Witt is a scene-stealing suite with a 30m2 balcony that offers jawdropping views; an ideal spot for a glass of bubbly and a toast.

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The hotel also features unique and personal touches with a local slant, including complimentary VanMoof bikes to explore the city and a hosted Wine Hour every day from 5 p.m.

Every month, on a Friday, Kimpton De Witt hosts Art Hour during the regular Wine Hour. Open to both hotel guests and members of the public, Art Hour gives art enthusiasts the opportunity to learn about conversational art pieces displayed in the hotel’s public spaces.

T +31 (0)20 521 1852 E amsnl.meetings@kimptondewitthotel.com I kimptondewitthotel.com/us/en/meeting-rooms-amsterdam

Hotels & Venues NEMO Science Museum

Park Plaza

The place to celebrate the beginning – or end – of the year Do you have plans for the end of the year or beginning of the new year? Or would you like to thank your guests for successes achieved in 2018? Celebrate in one of NEMO Science Museum’s 13 meeting rooms or even in the museum itself, once it has closed, surrounded by exhibitions.

Satisfy your business contacts’ appetite for inspiration by presenting them with a unique menu of science activities: Choose the ‘Spaceship Earth’ demonstration as an appetiser, followed by a main course of a buffet served in the middle of the museum, and finish with a dessert of experiments in a real laboratory on the third floor.

We are Amsterdam Your gateway to the heart of the city…

Located on Prins Hendrikkade, directly opposite Central Station, our two unique hotels offer individual character, with all the benefits of shared facilities, for a truly connected experience.

A taste of science Surprise your guests with new discoveries during your event. Think: cocktails served in test tubes, molecular snacks, edible flowers and nitrogen ice cream. You can also combine your event with additional entertainment in an extraordinary setting, such as drinks by a meteorite or dinner among telescopes.

New location: Museum Café With its wood interior, natural tones and views of the museum’s floors, the brand-new Museum Café is a perfect and very atmospheric location for any reception, lunch or drinks party. And it also boasts an exhibition about the building’s architect, Renzo Piano.

Historic Park Plaza Victoria Amsterdam offers 298 newlyrefurbished contemporary hotel rooms. Boutique-style art’otel amsterdam boasts 107 guestrooms, each featuring its own work of art. Together, we share two restaurants, two bars, an illy café, gallery, spa, fitness & wellbeing centre.

Combined event and meeting spaces offer flexible solutions up to 200 people. The nine spaces at Park Plaza Victoria is the perfect fit for any type of meeting or event. The everchanging backdrop of art works at art’otel suits perfect for parties, launches and special events.

Unwind at the end of the day in one of our bars, our spa, and enjoy the authentic local cuisine in one of our restaurants.

A wealth of connected facilities in a single location, perfectly placed for exploring the city’s finest attractions. Whatever the purpose of your visit to the city, we are Amsterdam…

Please do contact us for more information.

If you would like to join NEMO on a journey of discovery, please contact Rob van Esveld and Teun van der Meer for more information or a quote.

T +31 (0)20 531 3150 E events@e-NEMO.nl I nemosciencemuseum.nl/venuehire

T +31 (0)20 655 1007 E groupamsterdam@pphe.com I weareamsterdam.nl

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Hotels & Venues

Amsterdam CS, IJ-side

Present your brand in the I amsterdam Store Match your brand with the city of Amsterdam The I amsterdam Store is a one-stop shop for both visitors and residents, offering a curated selection of local products, Dutch design, tickets, books, and gifts.

But it’s more than just a shop: the I amsterdam Store is an information point where visitors find out what is happening in Amsterdam. With over 1000 visitors per day and more than 20,000 people passing by, the store is the perfect starting point for your event or gathering.

The I amsterdam Store is situated in one of the biggest public transportation hubs of the Netherlands, Amsterdam Central Station. Due to its central location, the I amsterdam Store

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is a unique way to first make acquaintance with the city of Amsterdam.

Whether you are hosting a big event and need a central place for people to register, are looking for a space for product placement, or want an iconic location to welcome a delegation, the store can function as an extension of your brand or a physical marketing tool, and be the linchpin between the city of Amsterdam and your brand.

E partner@iamsterdam.com I iamsterdam.com/en/i-amsterdam-store

New hotels

New hotels Amsterdam is chock-full of unique, luxurious and atmospheric hotels offering reliable and impeccable service. And the bar just keeps getting higher with these new gems that are emerging around the city. In this issue we feature a few of the hottest and most dazzling newcomers on the scene: spectacular water and sky views from your room, cutting-edge technology to provide the utmost in comfort, green trendsetters to help offset carbon emissions – your choice will definitely not be an easy one!

Postillion Hotel Amsterdam

With ‘be realistic, demand the impossible’ as its modus operandi, the new Postillion Hotel in the east of Amsterdam will provide characteristic extravagant service. Opening its doors in November 2018, the hotel will feature the first voice-controlled hotel rooms in the Netherlands. Simply ask the curtains to close and the television to turn on when it's time to relax. Across the road, the new Postillion Convention Centre Amsterdam has transformed a former Gumball Factory into dedicated convention space, multiple flexible workspaces, an exhibition space and innovative audio-visual technology for your corporate event. postillionhotels.com

Hotel Pontsteiger

Opening in December 2018, the highprofile, modern and city-chic Pontsteiger Hotel is vested in a spectacular building perched on the River IJ in central Amsterdam. This new architectural masterpiece is located on an urban peninsula surrounded by water in the Houthavens, one of Amsterdam’s hippest neighbourhoods. The hotel

features 25 exclusive rooms, parking facilities, and the stunning Café Pontsteiger with its boat landing stage and sunny terrace on the water. hotelpontsteiger.com

BOOT&CO Hotel

Amsterdam is about to gain a new icon with the BOOT&CO hotel in the Houthaven, designed as an ode to the historic Amsterdam School style of architecture. Opening in early 2019, BOOT&CO will feature 84 roomy hotel suites in this pioneering, carfree area of Amsterdam. The Houthaven neighbourhood strives to be 100% climate neutral, and the hotel is being constructed with extra attention to the sustainable use of energy and materials. cityidgroup.com

Leonardo Royal Hotel Amsterdam

The Leonardo Royal Hotel Amsterdam, slated to open in April 2019, is a four-star hotel located by the Overamstel metro station. Business travellers will appreciate the speedy connections to Amsterdam Central Station, the RAI Exhibition and

The hottest and most dazzling newcomers

Conference Centre, and Schiphol Airport.

The 18-floor hotel has nearly 500 freshlydesigned and state-of-the-art rooms, including exclusive 'women-friendly' rooms' All of your food and drink needs can be satisfied at the hotel's breakfast buffet, restaurant and lounge, and you can make your way to the sauna, steam room and fitness facilities in the case of overindulgence. leonardo-hotels.com/leonardo-royalhotel-amsterdam

Maritim Hotel

Opening in 2020, the brand new Maritim Hotel Amsterdam will be the Netherlands’ largest conference hotel. The 36-storey hotel will offer facilities for up to 4,750 delegates, a high level of luxury in its 579 suites and rooms, six different restaurants, extensive health and fitness facilities, and a Sky Bar and rooftop terrace with breathtaking views across the water to the historic skyline of Amsterdam. Maritim Hotel is located in Amsterdam North, just a few minutes by free ferry from Central Station. maritim.com

Postillon Hotel Amsterdam

Nice to Events know

Amsterdam, never a dull moment The city is a magnet for global conferences on cutting-edge topics – like AIDS 2018 this past summer – that bring together people from around the world. And did you know that there is a new metro that zips along under the city, with stations that double as museums full of fabulous artworks?

Or that you can check out some of the Amsterdam Metropolitan Area’s unique villages, gardens, castles and beaches via 360-degree films? Read all about it in this issue, and don't forget to keep abreast of upcoming urban happenings in the new I amsterdam Magazine!

AIDS 2018: The pride of Amsterdam

‘AIDS 2018 was a historic week in the global response to AIDS. Amsterdam – a global city known for its social tolerance and progressive approaches to fighting HIV and HIV-related stigma – was an optimal location for AIDS 2018.’

Mandy Sugrue, International AIDS Society

AIDS 2018, which united 16,000 guests from around the world at RAI Amsterdam in July, was an enormous success. Visitors and locals were welcomed to the conference by enormous red ribbons decorating the Magere Brug (Skinny Bridge) over the Amstel River, symbolising the city’s progressive role in the fight against HIV and AIDS. Local NGOs, advocacy groups and art institutions hosted a number of oneof-a-kind events like the Positive Flame Tour during which 37 torchbearers marched through the city; a pop-up safe sex shop in the Red Light District; a Sex Worker’s Opera; and special art exhibitions on the history of HIV and AIDS. During the event, the Dutch government announced that it would set aside €10 million for a special HIV prevention fund and to make antiviral drugs more accessible for vulnerable groups. In 2018, the country will also spend around €430 million to protect sexual and reproductive rights in developing countries.

In addition to the researchers, medical professionals and policymakers who are at the core of the campaign to eradicate AIDS, special guests in Amsterdam included actress Charlize Theron, singer Elton John, former US president Bill Clinton, Eurovision winner Conchita, and Prince Harry, the Duke of Sussex from the UK.

18 MICEdition Winter 2018 Photo: Cees Glastra Van Loon

I amsterdam magazine Amsterdam has a brand new city magazine for visitors: I amsterdam Magazine. This magazine, which replaces A-Mag, is the city’s go-to guide with insider tips covering music, theatre, clubbing, exhibitions, LGBT, festivals, dining out and other happenings around town.

Editor-in-Chief Bart van Oosterhout says: “I amsterdam Magazine aims to take you further off the beaten path, guiding visitors through Amsterdam’s diverse neighbourhoods and to the rich experiences that can be found beyond the famous canals of the city centre.”

I amsterdam Magazine is published four times a year to cover each glorious season in the city. With a circulation of 70,000, I amsterdam Magazine can be provided upon request to all delegates to a conference. There is also free in-room distribution for luxury hotels.

North-South metro line (Noord/Zuidlijn) The long-awaited Noord/Zuidlijn (NorthSouth metro line) was finally opened on 22 July 2018 to great fanfare. A ten-kilometre route passing under central Amsterdam, the new line transports passengers between the North and South of the city in just 15 minutes. It is anticipated that some 14 million passengers will use the service each year.

In keeping with the city's artistic temperament, a series of public artworks festoon the new metro stations. Central Station boasts a piece made of 100,000 dried tulips as well as a massive video projection called The Weather Engine; film noir-style photographs decorate the Europaplein stop; and at Station Noord passengers wait upon floor drawings inspired by the threatened biodiversity in the surrounding area. Some 10,000 of the archaeological treasures discovered during the dig – including coins, weapons, clothing and tableware – are displayed in glass cases at the Rokin stop.

Visit Amsterdam, See Holland The region surrounding Amsterdam is just as diverse and enticing as the city itself. Just a short drive or train ride, and you can be window shopping in the old heart of Haarlem, admiring the historic windmills and traditional green wooden houses in Zaanse Schans, absorbing the colours of the stunning tulip gardens at the Keukenhof, or strolling through the historic cobbled streets of Edam and Volendam alongside residents dressed in traditional clothing.

Not only is Amsterdam a stone’s throw from gorgeous beaches, beautiful nature areas, fairy-tale castles and gardens, and dazzling architecture, it is also close to unique congress and dinner locations just outside the city. From the reclaimed polders in New Land to the greenhouse garden at the Arendshoeve in Aalsmeerderbrug; from the medieval Amsterdam Castle Muiderslot to beach clubs with surf views; and from the industrial settings of the Taets Art and Event Park or SugarCity Events to any number of business hotels with meeting facilities close to Schiphol Airport: the possibilities are abundant and suited to every possible type of crowd.

MICEdition Winter 2018 19

West

Amsterdam neighbourhoods

A haven of cultural centres, hotspots and hidden gems The west of Amsterdam includes some of the city’s most dynamic and diverse neighbourhoods, from trendy Oud-West (Old West) with its buzzing De Hallen cultural centre and hip cafés on every corner, to the lively green Westerpark neighbourhood with its monumental Amsterdam School architecture and the energetic and creative Westerpark, to the expansive Nieuw-West (New West) area with its post-war residential districts, culturally reinvigorated former office buildings, and the vast Sloterpas lake and park.

Meeting venues WESTERGASFABRIEK A prominent feature in the west of Amsterdam, the Westergasfabriek is a thriving and vibrant creative hotspot close to the city centre. The grounds of this former gas works are home to numerous businesses, bars, restaurants, a cinema and theatre, and the renovated 19th-century industrial buildings and spacious surrounding park hosts a busy programme throughout the year. With over 5000m2 venue space, 14 breakout rooms and 14 hectares of outfield, Westergasfabriek is an inspiring location to host a wide variety of events. The historic buildings are ruggedly elegant and meet all your modern-day needs, including a high-speed fibre-optic network and Wi-Fi throughout the park. westergasfabriek.nl  RAMADA APOLLO Meet 85 metres above the ground at Ramada Apollo Amsterdam Centre hotel. Bordering Amsterdam’s 45-hectare Rembrandtpark, 15 minutes from the city centre, the Ramada Apollo boasts 446 luxurious rooms and suites, ample parking facilities, and Floor17 – a restaurant, bar and terrace on the 17th floor that is just as inviting and enjoyable in the cold winter days as it is during the warm summer months. The hotel’s eight meeting rooms – some of which are located on the top floor – are just the thing for inspiring brainstorm sessions, effective training courses or informative meetings – all with an unforgettable view of Amsterdam. Combine

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your meeting or event with a break at Floor17 where you can enjoy a delicious lunch, dinner or signature cocktail. ramada-amsterdam.com; floor17.nl  DE NIEUWE LIEFDE Originally built as a wine warehouse, and later serving as a Catholic Church and a theatre, De Nieuwe Liefde (The New Love) has a rich history. Nowadays, it is a centre for poetry, music and theatre, as well cultural and social programmes on ethics, philosophy, culture, religion and politics. The monumental building – with original stained-glass windows, an impressive staircase and exclusive paintings – has six versatile rooms that can be used for small and large events up to 375 people, including the Grote Zaal (Large Hall), Kleine Zaal (Small Hall), and Koorzaal (choir room).

From product presentations to conferences, the building and halls can easily be transformed to suit any event. denieuweliefde.com  VEN The new kid on Amsterdam’s venue block is VEN, a striking, colourful business and entertainment complex. The former KPN Headquarters, located in Amsterdam Sloterdijk, houses the Meeting Academy and Convention Centre within the Park Inn by Radisson Amsterdam City West hotel. Spread over two floors, a 700m2 conference theatre accommodates 1,000+ guests and has a pre-convention area adjacent to it. There are also 20 breakout rooms, three pre-conference

areas, a screening cinema room and a range of networking and hot-desking spaces both inside and outside. And to relax, you can dine in one of the seven restaurants and head over to the casino or wellness centres. ven-amsterdam.com  WESTCORD FASHION HOTEL Located just a ten-minute tram or car ride away from the RAI Amsterdam Convention Centre, Schiphol Airport, the vibrant Leidseplein and other major attractions in the city, the Westcord Fashion Hotel Amsterdam is ideally situated for both business and pleasure activities. The luxury hotel has 14 spacious rooms available for business meetings, and is among the top 10 most frequently booked business hotels in the Netherlands. After a busy day, guests can relax and enjoy the wellness centre before dining in the stylish Fashion’s Restaurant & Bar or sipping a cocktail with magnificent views over the city at the luxurious SKYY Bar on the 10th floor. westcordhotels.com 

Westergasfabriek

To see & do

MUSEUM HET SCHIP Located within one of the area’s three monumental Amsterdam School-style apartment blocks designed by Michel de Klerk, Museum Het Schip displays a variety of permanent and temporary exhibitions about the Amsterdam School movement, including its background, its sociological contributions to the city, a restored apartment and a collection of Amsterdam School ‘street furniture’. The museum also organises guided walking tours past the city’s most prominent Amsterdam School buildings. And should you want to organise an event in such an architecturally beautiful setting, Museum Het Schip offers three attractive rooms for meetings and events, as well as a catering option. hetschip.nl 

DE HALLEN Enjoy the best of many worlds at De Hallen, a cultural centre where food, film, fashion, crafts and architecture converge. This historic former tram depot is home to the Filmhallen arthouse cinema, the boutique Hotel De Hallen, several independent creative outlets and a weekly indoor craft market. And for when you’re feeling hungry, head over to the magnificent Foodhallen, an indoor food market lined with stalls of delicious street food from some of Amsterdam’s most respected kitchens, as well as plenty of bars and seating areas. There are also various possibilities for organizing meetings, event or conferences here, as some entrepreneurs happily rent out their spaces. dehallen-amsterdam.nl 

THEATER DE MEERVAART With a top-quality theatre and excellent conference facilities, Amsterdam’s multi-purpose De Meervaart is the perfect way to mix business and pleasure. This modern venue seats up to 1,100 guests and hosts around 280 cultural performances each year. The theatre programme has the full range of shows you would expect from an Amsterdam theatre: from cabaret and dance to musical performances and stand-up shows from international talent, as well as a host of language-no-problem performances.

On the business side of things, De Meervaart is amply equipped with a number of venues and accompanying foyers to cater for any event, from small meetings to workshops, and presentations to larger conferences. meervaart.nl 

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MICEdition Winter 2018 21

RAI Events Amsterdam

Inspiring people

nhow Amsterdam RAI A new social and multicultural hub Due to open in 2020, nhow Amsterdam RAI will be a place where contemporary art, design, gastronomy and cultural expressions fit together perfectly. Situated close to RAI Amsterdam Convention Centre and Amsterdam RAI station, it will become a new social and multicultural hub for tourists, business travellers and Amsterdam locals alike.

With 650 rooms on 25 floors and a height of 91 metres, nhow Amsterdam RAI will be the largest newly built hotel in the Benelux region. For international multiday congresses, exhibitions and other events, the addition of nhow Amsterdam RAI means that there will now be a high-quality headquarter hotel available for visitors, exhibitors, speakers and the organising team on site. nhow Amsterdam RAI belongs to the brand family of exceptional design and lifestyle hotels, designed by renowned architects. Following the successful launch of nhow Rotterdam in 2014, NH Hotel Group is working together for the second time with star architect Rem Koolhaas / OMA (Office for Metropolitan Architecture).

T +31 (0)20 549 1722 E welcome@rai.nl I rai.nl

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The History of Amsterdam as a Source of Inspiration Designed by Rem Koolhaas / OMA, the building was inspired by one of RAI Amsterdam’s most iconic features, the advertising column known as Het Signaal. Consisting of three superposed triangles, the building points in many directions, symbolising the diversity that characterises the past, present and future of the city of Amsterdam. The room designs are inspired by the six cardinal directions to which the building’s corners point: South, East, North, South-West, South-East and North-West. International symbols – such as mandalas from India, Mexican Día de Muertos skulls, or cherry blossoms from Japan, for example – are arranged in a modern international setting.

KLM & Air France Unique benefits & discounted fares for event organisers and attendees Air France and KLM Global Meetings & Events is the travel solution for your convention, conference or seminar! The programme offers benefits for event organisers as well as your event attendees.

KLM & Air France Your global meetings partner for airline travel

Event organisers: Enjoy free tickets and a personalised communication kit Register your event with just a few clicks and enjoy a number of benefits, such as earning free tickets with Air France and KLM’s reward programme, having access to a personalised online communication kit with promotion material for your website, and being able to offer exclusive benefits and discounts to your event attendees.

Event attendees: Enjoy exclusive discounts and earn miles at the same time Event attendees enjoy attractive discounts of up to 15% on a wide range of public fares with Air France, KLM and their partner airlines with an Air France or KLM flight number.

Discounts are valid for a period of seven days before and after the event. What’s more, attendees will also earn Miles with Flying Blue, Air France and KLM’s frequent flyer programme. For more information or to register, visit globalmeetings.airfranceklm.com or contact globalmeetings@airfrance.fr The Netherlands, your MICE destination With KLM and its large network and hub Amsterdam Airport Schiphol, the Netherlands has a great deal to offer international exhibition and conference visitors. The KLM Group flies directly to Amsterdam from more than 185 airports worldwide, offering direct connections to most of the world’s major regions. As a member of SkyTeam Alliance KLM is part of a network that connects around 1,052 destinations in 179 countries.

Important information: • The offer is valid for a minimum of 10 participants with a return flight.

• Individual travel (maximum eight passengers in a booking).

• The programme is valid for individual passengers. Requests for groups will need to be made via the Air France–KLM group desk.

• Discounted fares are valid for a period of seven days before and seven days after the event.

• The booking tool link, Air France and KLM Global Meetings & Events logo and Official Carriers logo are to be included on the event website and in the event publications.

• The organiser will receive a communication kit including a link with an event ID code.

I klm.com I klmtakescare.com I globalmeetings.airfranceklm.com

Zelfportret, Rembrandt van Rijn, ca. 1628

2019: the Year of Rembrandt Rembrandt Harmenszoon van Rijn (15 July 1606 - 4 October 1669) is generally considered to be one of the greatest painters and printmakers of the 17th century. Throughout his life he created some 300 paintings, 300 etchings and 2,000 drawings. His extraordinary ability to capture the effects of light and shadow, often resulting in stark contrasts, made it possible for him to create captivating and dramatic scenes.

Rembrandt achieved youthful success as a portrait painter, and his self-portraits form a unique and intimate biography. His wife Saskia van Uylenburgh and his son Titus van Rijn were often used as models for the biblical, mythological and historical figures that populate his work.

Although his later years were marked by personal tragedy and financial hardship, Rembrandt's etchings and paintings were popular throughout his lifetime. He also taught many important Dutch painters in his studio, including Govert Flinck and Ferdinand Bol. 2019 marks the 350th anniversary of Rembrandt van Rijn’s death. In celebration, special events focusing on the life and work of this remarkable Golden Age painter will take place in Amsterdam and beyond.

REMBRANDT FESTIVITIES IN AMSTERDAM The anniversary celebrations were kicked off at Uitmarkt, the opening of Amsterdam’s cultural season, in August 2018. Among the highlights

were Strike A Pose!, a giant photo booth where visitors could don a historical costume and become a character in a 3-D version of one of Rembrandt’s famous works.

In 2019, the Rijksmuseum, which boasts the world’s greatest Rembrandt collection, will present two major exhibits highlighting the artist and his work.

From 15 February to 10 June, the entire collection will be on display for the first time ever in the exhibition All the Rembrandts of the Rijksmuseum. Twenty-two paintings, 60 drawings and 300 prints will showcase the master’s phenomenal technique and innovative applications, and will also give visitors an insight into Rembrandt, the man.

From 11 October onwards, the museum will present a second exhibition in collaboration with Madrid’s Museu del Prado: RembrandtVelázquez. This comprehensive overview of paintings by the two great masters of the 17th century will feature extraordinary works rooted in realism and religion. Although Rembrandt and Velázquez were contemporaries and made use of similar techniques and styles, their backgrounds, cultures and beliefs were very different.

The Rijksmuseum will also offer special tours to bring you closer to the painter’s genius: walk around with an expert guide or immerse MICEdition Winter 2018 25

Rembrandthuis, photo Kees Hageman

yourself in a self-guided tour with the free museum app. The museum will also map out special walking, bicycle and canal boat routes through Amsterdam, connecting places where the artist lived and worked. Events dedicated to Rembrandt – including lectures, musical performances, drawing activities, and afterhours openings of the exhibitions – will also be offered.

For more information about Rembrandt 2019, turn to our Worth a Visit section on page 33.

rijksmuseum.nl rembrandthuis.nl mauritshuis.nl friesmuseum.nl lakenhal.nl 26 MICEdition Winter 2018

Of course, the Rembrandt House Museum – the artist’s former home and workshop in Amsterdam – will also stage a varied programme of exhibitions to mark the anniversary.

Four special exhibitions will be on display: Rembrandt’s Social Network (1 February 19 May), Inspired by Rembrandt (7 June - 1 September) and Laboratory Rembrandt (21 September onwards).

REMBRANDT BEYOND AMSTERDAM Other Dutch cities will also join in the Rembrandt celebrations. In The Hague’s Mauritshuis museum, the Rembrandt and the Mauritshuis exhibition from 31 January to 15 September will showcase a selection of Rembrandt's masterpieces. Renowned paintings including The Anatomy Lesson of Dr Nicolaes Tulp will be displayed alongside paintings that

are no longer considered to be created by Rembrandt in order to show shifting perceptions throughout the centuries.

The Fries Museum in Leeuwarden will host an exhibition entitled Rembrandt & Saskia: Love and Marriage in the Golden Age from 24 November 2018 until 17 March 2019. Wedding portraits, intimate sketches and personal objects will illuminate love and suffering in the Golden Age: from courtship to fairy-tale weddings and from starting a family to the darker sides of life including child mortality and adultery.

A major exhibition, Young Rembrandt, will also take place as of 3 November at the Lakenhal Museum in Leiden, where Rembrandt had a studio in his early years. Many of the artist’s works dating from his Leiden period will be shown, including the Brillenverkoper (A Pedlar Selling Spectacles), his oldest-known painting.

Visitors can also visit Rembrandt's birthplace, school, university and the workshop where he first learned to paint under the tutelage of Jacob van Swanenburgh. What’s more, on 15 July – Rembrandt's birthday – thousands of people will gather in the form of a massive Rembrandt self-portrait that will be filmed from the air.

Free entrance to museums Free canal cruise Free public transport in Amsterdam and more

Special offer at iamsterdam.com/business/citycard

Where to eat

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Group dining Meals are often the highlights of conferences and other larger events.

Delegates get a chance to relax, share conversation and enjoy fine food in atmospheric restaurants. A special bottle of wine encourages extra gezelligheid (Dutch-style conviviality). Amsterdam is renowned for its world-class dining, and even large groups can be accommodated in style.

Group & Private Dining

RESTAURANT I-DOCK I-Dock is Amsterdam’s only restaurant with its own floating terrace and marina, and it’s located smack in the city centre. Groups are invited to start the evening with a glass of Prosecco in the bar, followed by dinner in the classy restaurant. The cuisine can be described as international with a modern twist: traditional products prepared using contemporary techniques. For the full Amsterdam experience, I-Dock will pick up guests by boat at their meeting site and bring them back to their hotel after dinner. idockrestaurant.nl  VAN RIJN KITCHEN AND BAR A pearl on the bustling and colourful Rembrandtplein, Van Rijn is the perfect spot to end a day of meetings. The restaurant’s modern decor is inspired by the beauty of Rembrandt van Rijn’s masterworks, and guests are treated to excellent food and extensive wine and cocktail offerings. Renowned for its high-level informal dining, Van Rijn guests will revel in French classics with a modern twist and delicious contemporary dishes from the Far East. A private dining room with a view of the Rembrandtplein is also available for quieter occasions and dinner meetings. vanrijnamsterdam.nl  RESTAURANT C The C in this creative restaurant’s name stands for Celsius, and the menu focuses on how the flavour and texture of food can be transformed through temperature. Dishes are prepared at temperatures ranging from 200°C (grill and a la plancha) to -20°C (raw, cold and desserts). The bar features a monthly cocktail paired with an amuse from the kitchen, and

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In this edition we profile the crème de la crème of Amsterdam fine dining. These exclusive and scrumptious locations are the perfect backdrop for toasting a day of successful meetings!

a separate room with bar – Boven C – is available for business events and dinners. c.amsterdam/en  BORD’EAU Bord’Eau Restaurant Gastronomique boasts a light, fresh cuisine with a menu full of flavourful sensations and unique textures. Featuring stunning views over the Amstel River and the bustling city centre of Amsterdam, this Michelin-starred restaurant also offers an intimate setting, simple décor and personalised service. The private dining room is available for up to 12 guests. With over 850 labels, Bord’Eau has one of the most outstanding restaurant wine lists in the world. And if you’re looking for the ultimate way to upgrade your event to the next level, Bord’Eau sur l’Eau is a private dining experience on board a luxurious boat! bordeau.nl  RIJKS The restaurant of the Rijksmuseum, RIJKS provides a satisfying end to a day of meetings or a stroll through the museum galleries.

RIJKS

The kitchen highlights the many exotic cuisines that have influenced Dutch cooking throughout the centuries, and features sustainable, local and seasonal products.

Platters highlighting regional fish or meat – monkfish or duck hearts, for example – are available, as are artisanal cheeses. After dinner, head to the RIJKS bar to sample a coffee with a dash of the Dutch liqueur Advocaat or a Dutch gin (genever). rijksrestaurant.nl  5&33 A social meeting place in the historic heart of Amsterdam, 5&33 mixes dining, drinks, art, multimedia and relaxation. The allday and late-night menu features honest and unpretentious sharing plates imbued with Mediterranean flavours with an Italian twist. In addition to the restaurant, bar and lounge, there is a public gallery offering a full programme of art and events. 5&33 also hosts private dinner parties, with seated dinners for up to 200 guests, and receptions, parties and walking dinners for up to 600 people.

5and33.nl 

Facts & Figures

>2,400,000 Residents in the Amsterdam Metropool Area

>900,000

Amsterdam in numbers

bicycles in Amsterdam

90%

Hi

#1

ä˝ ĺĽ˝

of the locals speak at least two languages

85

safest city in Europe

165

canals in Amsterdam (more than Venice!)

museums in Amsterdam

>40,000

hotel rooms in the Amsterdam Metropolitan Area

341 destinations

81% of all rooms in the Amsterdam Metropolitan Area are found in 3-, 4- or 5-star hotels

direct flight connections, via Schiphol Airport

>3,000

961,965

participant days (MICE)

international companies have invested in the Amsterdam Metropolitan Area MICEdition Hotel de Goudfazant

Winter 2018 29

Worth a visit

Social programmes during your stay: canals, shops, exhibitions and visit our famous flowers

Batavia Stad Amsterdam Fashion Outlet This charming, reconstructed 17th-century village is a shopping Valhalla for anyone looking for quality basics or to make a statement with their outfit. More than 250 high-end brands like Hugo Boss, Michael Kors, Tommy Hilfiger and Denham will inspire you with the latest trends, must-have pieces and more.

Beyond filling the gaps in your wardrobe, you can also indulge in jewellery, chocolate and even innovative cookware. Tired of shopping? Relax and soak in the cosy ‘Batavia vibe’ at one of the hip cafés and pleasant restaurants.

363 Days of Shopping Batavia Stad Amsterdam Fashion Outlet is open 363 days a year and seven days a week, 10:00-18:00 on weekdays and 10:00-20:00 on weekends and bank holidays.

Visitors from outside the EU can shop tax-free, and international guests can use China UnionPay.

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Visit us from Amsterdam or anywhere in the Netherlands The Fashion Outlet is easy to reach by car or bus on the A6, while a daily Shopping Shuttle offers direct, fast and reasonably priced transport from Amsterdam. Batavia Stad Amsterdam Fashion Outlet is also reachable by public transport: hop on the train to Lelystad Station, and then take bus number 3 or a taxi.

What else?

Batavia Stad offers full-service, customizable packages, meeting room facilities and several benefits to partners and their guests. For more information, visit www.bataviastad.com/ trade

E info@bataviastad.com I bataviastad.com

Worth a visit Luxury cruises with 100% electric boats: a healthy and environmentally friendly way of transportation.

SMIDTJE CANAL CRUISES & EVENTS: Private boat tours for groups Rent a private luxury boat from Smidtje Canal Cruises & Events.

Specialising in canal cruises for groups of 2 to 2,000 people, we have a diverse range of boats – open, classic and luxury saloon – and design ships, in different sizes and all silent and electrically powered. We offer bespoke embark and disembark locations and a wide selection of catering packages, including meeting specials, breakfast, lunch, drinks, cocktail receptions, buffets and luxury dinners. Interested in a private luxury boat cruise for the Amsterdam Light Festival, view the website or contact us for the possibilities. If you have specific preferences, we’re more than happy to help arrange a unique and inspiring experience!

T +31 (0)20 670 6067 I smidtje.com

Amsterdam Light Festival The seventh edition of Amsterdam Light Festival sees 30 spectacular artworks and installations by Dutch and international artists – including Amsterdam-based Jeroen Henneman – light up Amsterdam’s historic Canal Ring, the River Amstel and other special locations. This year’s theme is ‘The Medium is the Message’, the famous statement by Canadian scientist Marshall McLuhan which highlights that the medium with which we send a message is more important than the message itself. Therefore, the role of light in conveying a message and the city of Amsterdam as a medium for telling stories are central to this edition.

Curated by Lennart Booij, Amsterdam Light Festival can be viewed in two ways – on boats via the dynamic Water Colors route along Amsterdam’s famous canals, or via your own route on foot / by bike. Guided tours are also available, as is an extensive side-programme of activities and events taking place at museums, theatres, restaurants, shops and other locations in the city.

Water Colors is open daily. Several canal cruise companies offer tours of the route, and most depart from Central Station. Prices differ per company.

Photo: Karssing, 2015

29 Nov 2018 – 20 Jan 2019 Artworks are lit from 17:00 until 23:00 amsterdamlightfestival.com/en

MICEdition Winter 2018 31

Worth a visit

HARD ROCK CAFE AMSTERDAM Hard Rock Cafe Amsterdam is located on Max Euweplein, a two-minute walk from the Leidseplein entertainment area.

We’re just steps away from the Paradiso live-music venue, the Holland Casino, Rijksmuseum, Van Gogh Museum, Heineken Experience, and plenty of other stellar attractions.

If you’re looking for the perfect event location, there’s more to Hard Rock Cafe Amsterdam than the show-stopping food.

We are a full-service venue for private events and corporate dinners, with an experienced team to help plan your event.

Our venue pulls out all the stops, including upper-level seating, a waterside bar & dining area, a late-night lounge & bar area equipped with DJ equipment, and a VIP Private Legends room.

As we’re located in the heart of the city and right by the water, you can also reach us by canal cruise. Our venue is available

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for parties of up to 350 people, and we offer everything from catering and entertainment to event merchandise customised just for you.

Walking Dinner Options / Corporate Functions For receptions, corporate functions and lively events, we offer an appetising array of walking dinner options and drinks packages – the perfect option to fuel your fun without slowing down the energy of your event.

T +31 (0)20 523 7625 EXT: 8212 E amsterdam.sales@hardrock.com I hardrock.com/amsterdam

Worth a visit Rembrandt 2019

Keukenhof

2019 marks 350 years since the death of one of the Netherlands’ most esteemed painters, Rembrandt van Rijn. To honour the life and work of this remarkable Dutch Golden Age painter and the influence his masterpieces continue to have on the art world, cultural spaces across the country are taking part in a special celebration, ‘Rembrandt and the Dutch Golden Age’ throughout the year, with a series of exhibitions and events that showcase Rembrandt’s artworks and delve into the artist’s mind. The following will take place in Amsterdam:

No trip to the Netherlands would be complete without a visit to what is known as the most beautiful spring garden in the world: Keukenhof. Each year, the Keukenhof Gardens in Lisse come alive as 7 million flower bulbs in every colour of the rainbow blossom over 32 hectares. This glorious celebration of the Netherlands’ world-famous flower history takes place over an eight-week period that ties in with the tulip’s national flowering season. The stars of the show are naturally the stunning blooms that cover the park, but there are also flower shows, inspirational gardens, unique art, wonderful events and the Tulpomania (Tulip Mania) exhibition at the Juliana Pavilion to enjoy.

Rembrandt House Museum Rembrandt’s Social Network, 1 Feb – 19 May 2019 Inspired by Rembrandt, 7 June – 1 Sept 2019 Laboratorium Rembrandt, 21 Sept 2019 – 16 Feb 2020 rembrandthuis.nl Rijksmuseum All the Rembrandts, 15 Feb – 10 Jun 2019 Rembrandt-Velázquez, from 11 Oct 2019 rijksmuseum.nl

The theme for 2019 is ‘Flower Power’, a perfectly fitting choice with which to celebrate the 70th Keukenhof. Visitors will be treated to a total of 800 varieties of tulips that will delight the eyes and nose with their beautiful colours, arrangements and scents.

Stadsarchief – De Bazel Rembrandt privé, 7 Dec 2018 – 7 April 2019 amsterdam.nl/stadsarchief Jewish Historical Museum Rembrandt Masterpiece from the Israel Museum, from Autumn 2019 jck.nl For more information about Rembrandt 2019, read our feature on page 24-27.

21 Mar – 19 May 2019 Open daily: 08:00 – 19:30 keukenhof.nl

Isaak en Rebekka, bekend als ‘Het Joodse bruidje’, Rembrandt van Rijn, ca. 1665 - ca. 1669

MICEdition Winter 2018 33

MICE calendar

A selection of upcoming events

Hotel Jakarta

29 October – 2 November The Woman in Tech Regatta CIRCL - The Edge Amsterdam, Deloitte - The Student Hotel WeWork Strawinsklyaan 1 November Scrum Event 2018 Planetarium Amsterdam

28-30 November World Architecture Festival RAI Amsterdam

30 January – 1 February Stay Wyse 2019 Beurs van Berlage

22-24 March Amsterdam Wine Festival Westergasfabriek

29 November TEDxAmsterdam 2018 Internationaal Theater Amsterdam (ITA)

1-3 February Little Italy Westergasfabriek

6 April IamExpat Fair Westergasfabriek

5-8 Februay ISE 2019 RAI Amsterdam

7-8 April Barber Society Live 2019 Westergasfabriek

19 February Student-focused Amsterdam tech conference Amsterdam Arena

8-11 April European Conference on Interventional Oncology (ECIO) RAI Amsterdam

23-24 February Chocoa Festival Beurs van Berlage

10-11 April KingPings Westergasfabriek

25 February Wine tasting Union des Grand Crus de Bordeaux 2019 (UGCB) Beurs van Berlage

13-16 April ECCMID 2019 RAI Amsterdam

5-6 November Cardiology and Heart Diseases Hyatt Place Amsterdam Airport

4-6 December Cell Therapy Manufacturing & Gene Therapy Congress RAI Amsterdam

8-11 November 10th European Multidisciplinary Congress on Urological Cancers RAI Amsterdam

4-6 December European Algae Biomass Association (EABA) Park Plaza (Airport)

16-18 November International Society on Geriatric Oncology (SIOG) RAI Amsterdam

6-10 December Masters of LXRY RAI Amsterdam

19-20 November Active & Intelligent Packaging (A&IP) World Congress Beurs van Berlage 26-30 November Amsterdam Drone Week RAI Amsterdam 28-29 November European Women in Tech 2018 RAI Amsterdam

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13-14 December Mergers & Acquisitions gala (M&A Awards) Beurs van Berlage 4-6 January Holiday fair for special travels Beurs van Berlage 17-18 January AbbVie BV Postillion Convention Centre Amsterdam

1-3 March Amsterdam Coffee Festival Westergasfabriek 12-14 March FTTH (Fiber To The Home Council) RAI Amsterdam

15-16 May Phocuswright Europe Beurs van Berlage 26-29 May Conference of the European Union of Supported Employment (EUSE) Beurs van Berlage

MICE Partners Amsterdam offers a wide selection of hotels and venues in every style and price class. In addition, the city is known for connecting parties to help you form the partnerships you need to make your conference or other event the best event possible. Here you will find a round-up of some of Amsterdam Marketing’s most important MICE partners – a comprehensive mix of hotels and venues eager to work with you to make your event, and the rest of your stay, successful.

Your Amsterdam MICE Partners Make your next event succesful

Find even more partners in the online venue finder at iamsterdam.com/venuefinder.

Hotel (venue) Apollo Hotel Amsterdam Bilderberg Garden Hotel Double Tree by Hilton Amsterdam Centraal Station Dutch Design Hotel Artemis HIHCL / Andaz Amsterdam Prinsengracht Hilton, Airport Hilton Amsterdam Holiday Inn Amsterdam - Arena Towers Hotel Casa Amsterdam Hotel de l’Europe Hotel Okura Amsterdam Hyatt Regency Amsterdam InterContinental Amstel Amsterdam Kimpton De Witt Hotel Marriott Hotel Amsterdam NH Amsterdam Centre Hotel NH Collection Barbizon Palace Hotel NH Collection Grand Hotel Krasnapolsky Park Hotel Park Inn by Radisson Amsterdam West Park Plaza Victoria Hotel Amsterdam Pestana Amsterdam Riverside Ramada Amsterdam Airport Hotel Schiphol Ramada Apollo Amsterdam Centre Renaissance Amsterdam Room Mate Aitana

Sir Adam Hotel Sofitel Legend The Grand Amsterdam Westcord Fashion Hotel Amsterdam W hotel Venue Amsterdam Conference Centre Beurs van Berlage Cobra Museum voor Moderne Kunst De Bazel B.V. De Rode Hoed DeLaMar Theater EYE Film Instituut Nederland Heineken Experience Het Concertgebouw N.V. Het Scheepvaartmuseum Koninklijke Industrieele Groote Club Muziekgebouw aan ’t IJ Natura Artis Magistra NEMO Science Museum Passenger Terminal Amsterdam Pathe Cinemas B.V. Tuschinski Theater Postillion Convention Centre Amsterdam RAI Amsterdam BV Stedelijk Museum Amsterdam Taets Art and Event Park Theater De Meervaart Tropenhotel (KIT Meeting & Events)

Van Gogh Museum Westergasfabriek B.V. Excursion/Entertainment Gassan Diamonds B.V. Holland Casino Amsterdam DMC ITB Holland PCO CAOS B.V. Congress Care Events in Business MCI Amsterdam Other services ACS Audiovisual Solutions Cruise with Us De Bijenkorf GVB Exploitatie BV Hardrock café Rederij de Nederlanden Rederij ’t Smidtje Stromma Netherlands Taxicentrale Amsterdam

Andaz Amsterdam Prinsengracht