MICEdition Summer 2018

Summer 2018 Health Amsterdam: the place to meet MICEdition

‘Amsterdam is the most accessible, attractive and compact metropolis in the world.’

A’DAM Toren ©©Marie-Charlotte Philipp BenediktPezé

Maurits van der Sluis RAI Amsterdam Leading international convention centre and event organiser

iamsterdam.com/meetings

Foreword

Happy, healthy and balanced Contents

4 Amsterdam neighbourhoods: Noord 6 Venues 10 Services 12 Leading the way 15 Where to eat 16 Hotels 20 On top of the world 24 RAI 25 KLM 26 Amsterdam neighbourhoods: Oost 28 Worth a visit 34 MICE calendar 35 Your Amsterdam MICE partners

The stereotypical Dutch person is robust and rosycheeked, energetically bicycling or skating through a landscape of tulips, flat fields and windmills. Cliché?

Absolutely, yet a passion for securing health and wellbeing is firmly rooted in the country’s history and culture, and the Dutch population scores high on various measures of happiness, health and work-life balance.

Amsterdam provides a prime example: the city and its environs are a hotbed of health and life science initiatives, centres of learning and medical institutions. Crosspollination between established experts at the city’s two major universities as well as the Netherlands Cancer Institute, the Sanquin Blood Supply Foundation, the ACTA dental facility and the cross-disciplinary Sarphati Institute are stimulated by a myriad of cutting-edge health-related start-ups based at Amsterdam Science Park.

Fittingly, as a longstanding defender of health, human rights and tolerance, Amsterdam will host AIDS 2018 from 22-27 July at RAI Amsterdam. This pivotal event will bring together over 15,000 global leaders, policymakers, researchers and advocates in the crusade to eradicate HIV/AIDS. Read more about the programme and vision for AIDS 2018 in this issue.

This MICEdition also takes a closer look at two of Amsterdam’s most unique neighbourhoods: Noord (a short ferry ride from Central Station) and Oost, at the buzzing eastern edge of the city. Our tips about some of the city’s best-kept culinary and cultural secrets should give you some insights into why the Dutch are so happy, healthy and balanced!

Published by: Amsterdam Marketing Project management: Claudia Wehmeijer and Laura van Batum Print: Joh. Enschedé Amsterdam Design adaption: Monique Willemse Designer: Arjen van den Houten and Lindsay Frelink Text: Julia Gorodecky and Ann Doherty Cover photo: Emilio Brizzi Disclaimer

No part of this publication may be reproduced or transmitted in any form or by any means – electronic, mechanical or photocopy – without prior permission from Amsterdam Marketing. All information provided in this publication was verified for accuracy at the time of printing.

Amsterdam Marketing is not liable for any misprints or errors. © April 2018

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Noord

Amsterdam neighbourhoods

On the up and up In no time at all, Amsterdam Noord (North) has been transformed into one of the city’s coolest neighbourhoods. Jump on the ferry and voyage to the sunny side of the IJ! There has been a lot of building and refurbishing on the northern banks of the IJ in recent years, and Noord is now a hip and happening destination. Along the waterfront you will find the A’DAM Tower, the EYE Filmmuseum and the Tolhuistuin. Further inland you will discover a completely different Amsterdam: historic industrial heritage sites, expansive parks, idyllic villages, and beautiful dikes and nature areas.

The Hamerkwartier, a former industrial area on the eastern side of Noord, is a current hotspot: funky restaurants and cafés, a beer brewery, and one of the finest cinemas in the city. Your most difficult decision will be which waterside terrace to choose for the most spectacular view of Amsterdam.

Meeting venues EYE FILMMUSEUM Visit the EYE Filmmuseum to experience film in all its forms. Four state-of-the-art cinemas, a café-restaurant with a sun-drenched patio overlooking the water, and retrospectives, premieres, exhibitions by special artists and exclusive 70mm performances. The EYE is also a unique and inspiring location for events: groups ranging from 10 to 315 people can gather in an atmospheric meeting room or in a cinema equipped with projector and screen.

Catering is available for large groups, and the EYE bar-restaurant features panoramic views of the IJ harbour. eyefilm.nl/en  ADAM TOREN – LOFT You can’t miss it: A’DAM Toren is the iconic tower located across the water from Central Station. Offering unparalleled views of Amsterdam and beyond, its stylish and versatile spaces are ideal for all kinds of events. The Loft is the crème de la crème of meeting sites, a deluxe penthouse spread over the 16th and 17th floors. Its contemporary design allows complete versatility: from corporate events for up to 225 guests to smaller, state-of-the-art meetings. All, of course, with jaw-dropping views. The in-tower restaurants Madam (with sky bar) or Moon (on the revolving 19th floor) also provide catering. adam-events.nl/about-en 

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ADAM TOREN - SIR ADAM HOTEL Also located in the A’DAM Toren, Sir Adam offers divine hotel rooms (featuring floor-toceiling panoramic views, crispy 300-threadcount linens, and oversized rain showers) as well as sublime meeting rooms for your most important business sessions. The Studios and The Deck are airy, light spaces with flat-screen TVs, wireless projectors, and surround sound to facilitate collaboration and creation. With breathtaking views of the city as the backdrop, your meetings are bound to be enlightened and inspiring. sirhotels.com/nl/adam/meetings 

ESCAPE FACTORY What better team-building exercise than plotting, scheming and escaping together?

Located in the historic industrial heart of Noord, the Escape Factory provides several exciting challenge rooms with different levels of difficulty. Rescue a friend from prison in the Infiltrate room, and stop the rocket that will destroy the world in the Sabotage room. Best of all, you can hold your meeting for up to 150 people at the Escape Factory, complete with lunch and dinner buffets, unlimited coffee and tea, and celebration drinks. escapefactory.nl  DE KROMHOUTHAL A former factory, this enormous industrial steel hall is flooded with light from the skylights in its 15-metre-high ceilings. The massive space – totalling 3,500m² – is a unique and multifunctional venue for your corporate events of up to 2,000 guests, and several smaller break-out areas and a kitchen are also available. De Kromhouthal is a catering-free and technique-free location, which means that you are free to hire your own caterers and technical crews (the Kromhout staff is happy to advise). kromhouthal.com 

A’DAM Toren © Philipp Benedikt

To see & do THIS IS HOLLAND What better way to get to know the Netherlands than to soar like a bird over its landscape? In this breathtakingly beautiful experience, viewers sit in chairs suspended over a huge domed screen. State-of-the-art technology provides atmospheric affects like wind, mist and smells to give the sensation of flying over Dutch World Heritage Sites, dikes, canals, windmills, lakes and tulip fields. This Is Holland is located in the eye-catching circular building between the A’DAM Toren and the EYE Filmmuseum. thisisholland.com/en/home  TOLHUISTUIN This cultural, artistic and culinary meeting place includes an outdoor podium in a magical wooded garden, a large café/restaurant,

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several theatre, concert and exhibition halls, a sunny terrace with views across the IJ, a hip-hop school and children’s entertainment.

The programming is eclectic, bringing together mainstream and avant-garde music, theatre, literature, journalism, video art, poetry, photography, architecture, design and visual arts. Don’t miss Restaurant THT, featuring small and tasty dishes from all over the world that are meant to be shared. tolhuistuin.nl  HOTEL DE GOUDFAZANT This vast warehouse-turned-restaurant is so far off the beaten path that it can be hard to find. But this only seems to add to its allure, and people flock to enjoy the restaurant’s raw, industrial style and unfussy, delectable dishes. It’s a hotspot for Amsterdam’s creative professionals, who fit right in with the unique décor: vintage cars, a chandelier made of glass bottles, fine linen tablecloths and cherry-red

Hotel de Goudfazant © Marie-Charlotte Pezé

chairs. The building is massive, and a great choice for larger group dinners of up to 50 people. There is a jetty for those preferring to take the more straightforward route to Goudfazant by private boat. hoteldegoudfazant.nl 

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Find up-to-date schedules and fares for trams, trains and more at www.9292.nl/en.

Note that many schedules will change July 2018 due to the opening of the North/South metro line.

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Venues

An inspirational setting for every event

Unique Venues of Amsterdam Unique Venues of Amsterdam is an association established in 2014 by six unique venues situated in the heart of Amsterdam.

By collaborating and committing to a qualitative set of requirements and criteria, these historic locations – often hidden gems – are able to guarantee the high level of quality and attention that professional events require.

All 30 members of this association are unique and required to have a professional meeting and events department.

Furthermore, all locations offer ‘full service’ packages and participate in an effective collaboration. Finally, all locations are approved by the board of Unique Venues of Amsterdam under strict regulations.

The purpose of this association is to inform and assist national and international meeting planners and event managers looking to hold their event in the city of Amsterdam about the city’s possibilities, and the many unique venues they can choose from to hold their event or conference.

This association has the full support and approval of Amsterdam Marketing, the city’s CVB.

Unique Venues of Amsterdam offers a special selection of 30 venues within Amsterdam, representing a diverse range of history, present-day use, business size and turnover. Unique Venues of Amsterdam demonstrates excellence in terms of quality, service and practices.

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T +31 (0)20 586 0710 E info@uniquevenuesofamsterdam.com I uniquevenuesofamsterdam.com

Venues The Royal Concertgebouw The centrally located Royal Concertgebouw (Concert Hall) is an inspiring location for events, dinners and meetings. This breathtaking historical building has played host to many of the world’s most famous musicians, and it is this heritage that you will experience. With excellent parking facilities, two conference halls and ten break-out rooms to accommodate up to 2,500 guests, the Royal Concertgebouw is the largest conference hall in midtown Amsterdam.

Sustainable events The Royal Concertgebouw has developed a sustainable strategy that, over the next five years, will help it reduce its energy use by 40% and lower its food waste by 25%. We are also the first Concert Hall in the Netherlands with a BREEAM In-Use certification.

Sustainable caterers The Royal Concertgebouw works with a variety of high-quality sustainable caterers who offer (seated or standing) dinners, lunches and snacks.

Technical suppliers We work with high-quality technical suppliers who can equip your meeting according to your needs. Most of our rooms are already equipped with a projector, screen and sound system.

We also offer free high-speed Wi-Fi. Room capacities 50-1,900 people – theatre style 100-550 people – seated dinner 1,000 people – reception/standing dinner 10 break-out rooms Please call Laura Beenders or Roos van der Donk for further assistance

T +31 (0)20 573 0454 E sales@concertgebouw.nl I concertgebouw.nl/en

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Venues

Koninklijk Instituut voor de Tropen Koninklijk Instituut voor de Tropen is a unique venue for all your conferences & events. What makes our location so special? The historical building and its variety of elegant rooms, the personal contact we have with our clients, and the fact that, by organising an event in our venue you contribute to a more sustainable world!

Whether it’s a 10-person meeting in the boardroom, a conference in our Queen Máxima Hall for 450 people, or an elegant dinner in our Marble Hall, anything is possible! And with specialised lighting, we can create any atmosphere – be it a modern or classical setting. We look forward to creating something memorable together!

We are a part of the KIT Royal Tropical Institute: an independent centre of expertise that focuses on health, education, gender equality and intercultural cooperation.

Most of all, it’s dedicated to sustainable development. Our profits go towards benefiting the knowledge institute. If you organise an event with us, not only are you assured a memorable day in a fabulous location, you are also taking responsibility with regards to social entrepreneurship.

T +31 (0)20 568 8504 E events@kit.nl I kit.nl/conferences-and-events

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Venues NEMO Science Museum This summer, why not invite your guests at the Netherlands’ highest town square, located at NEMO Science Museum.

Architect Renzo Piano designed NEMO as a futuristic building and envisioned the roof as a good old-fashioned piazza, with plenty of opportunity for interaction.

His vision has become reality!

On long summer days, this space of over 2,000 m2 is buzzing with life; it’s a unique urban area that offers stunning views of Amsterdam. In short, it’s a dynamic location for a friendly drink or a barbecue, perhaps even accompanied by live music.

The free exhibition on NEMO’s Rooftop Square adds another dimension to the interaction theme, this time between people and the elements. Interactive sculptures give your guests the opportunity to make all kinds of discoveries about sustainable energy and solar-, wind- and water-power.

Amongst exhibitions Of course, you always have the option of moving indoors, where you can treat your guests to an event hosted amongst the exhibitions.

Here they can have a go at microscope experiments or journey through the mind to learn more about how the brain functions. There is also a host of opportunities for additional entertainment, such as Chain Reaction – a show that features moving office chairs and rockets launched using the energy they generate.

T +31 (0)20 531 3150 E events@e-nemo.nl I nemosciencemuseum.nl/venuehire

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Services

Taxicentrale Amsterdam Taxicentrale Amsterdam (TCA) is the largest taxi company in The Netherlands. With almost 60 years of experience, TCA is the expert in solving your mobility needs, especially during events.

Event transport from start to finish TCA is specialised in solving your mobility issues, especially during events. We have experience in various event sizes and guarantee that your guests will enjoy the best service possible from start to finish.

That’s why TCA has been the contracted supplier of the RAI Amsterdam for many years.

Traffic control & special requests Are you expecting a large number of guests and do you need numerous taxis over a very short period of time? Or perhaps your event is scheduled to end at midnight? TCA can assist with organising the transport and guiding your guests to the taxis smoothly and effectively.

Emission-free fleet Just like for many companies, sustainability is important for TCA. We have a growing number of electric cars. Currently more than 17% of the available electric taxis in Amsterdam are driving for TCA and these are at your disposal for taxi and VIP services. At your request our extensive electric fleet is at your disposal for taxi and VIP services.

Ease of payment Payment can be done with cash or credit card or via the TCA-app in every TCA taxi. But perhaps you would like to ensure a hassle-free experience for you guest by arranging the payment beforehand. This can be done by arranging rides on an account, using vouchers or loyalty cards.

Let us demonstrate how TCA can make your transportation plans go seamless from start to finish.

Likewise we can offer you the TCA shuttle service and a discounted fixed-fee ride to Schiphol Airport. No matter how exceptional your transportation request is, TCA will ensure everyone arrives safely in time

VIP transportation Of course, all of our passengers receive the best service. But, when your guests need that extra bit of attention, we can offer you our VIP service with the best cars and private drivers.

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T +31 (0)20 650 6506 E sales@tcataxi.nl I tcataxi.nl/events

Services Finding the right venue

CAOS – Conference Organisers

Amsterdam Marketing is dedicated to making your next meeting or convention in Amsterdam a success. It is your one-stop shop for invaluable planning resources in the city and its surrounding areas, offering professional and independent advice, creative ideas and free promotional materials. We offer no-cost, professional support backed by comprehensive and up-to-date knowledge of the Amsterdam meetings, incentives, conferences and events (MICE) market.

Wherever you are, in Amsterdam or elsewhere in the world, you can rely on the extensive experience of CAOS as your meeting planner. With 35 years of experience, we can provide you with a committed team of enthusiastic professionals who are ready to make your event a great success.

Finding a venue & suppliers One of our most helpful tools is the venue finder, which you can find at iamsterdam.com/venuefinder. It will help you find the ideal location for your special event, whatever the size. Narrow your search down by group size, star classification or location. Not familiar with Amsterdam?

The map feature will help you to pinpoint the location of each venue in relation to everything else. Tailor your search and, in return, you’ll get a complete description of each venue or service that meets your needs, with the contact information so you can get in touch easily.

Our efficient registration handling tools are developed inhouse and have been thoroughly tested and are frequently used. Large meetings of up to 20,000 delegates, and small gatherings of 20 or 500 participants are easily managed in a professional yet personal way.

Our experience covers technical meetings, corporate/business events and gatherings, governmental conferences, and meetings for universities and associations.

Please contact us for more information; we’ll be happy to prepare a proposal for you. You deserve our personal attention.

Once we’ve helped you pick the perfect place, we can help you perfect the rest of your event as well via our service finder at iamsterdam.com/servicefinder.

Looking for event services? iamsterdam.com/servicefinder Save your favourites in a PDF or link and share it with your co-planners for their feedback.

Looking for an event space?

Start your search online at iamsterdam.com/venuefinder I iamsterdam.com/servicefinder I iamsterdam.com/venuefinder

T +31 (0)20 589 3230 E caos@caos.nl I www.caos.nl

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© Siebe Swart

Leading the way

AIDS 2018: Breaking barriers and building bridges in Amsterdam From 22-27 July, Amsterdam will host AIDS 2018, the 22nd International AIDS Conference, with the theme Breaking Barriers, Building Bridges. This event will bring together over 15,000 global leaders, policymakers, researchers and advocates for a week of holistic and ground-breaking work towards eradicating HIV/AIDS. Amsterdam, which has long been a beacon for human rights and tolerance, is ideally suited to the task of providing an inspiring and productive venue for this momentous event.

Amsterdam’s AIDS experience The alarming onslaught of new cases of HIV/AIDS in Amsterdam in the 1980s – especially among gay men and via the injection of drugs – caused great anxiety among policymakers and the public alike. The city’s sizeable and dynamic gay community was understandably concerned that it would lose its hard-won civil rights gains if public health efforts to combat AIDS focused solely on prevention.

Amsterdam however, renowned as one of the world’s most open and tolerant cities, instead opted to leverage its inclusive culture in the search for solutions.

As a result, gay communities were crucial in shaping and leading the response to this epidemic that primarily affected their constituencies. This was in sharp contrast to other parts of the world, where gay communities were stigmatised and marginalised during the early years of the AIDS epidemic. As a result of Amsterdam’s focus on tolerance and respect for human rights as essential elements in its response to AIDS, the HIV/AIDS epidemic in the city has been relatively mild.

Amsterdam grounded its response to AIDS in factbased scientific research. When evidence emerged that drug-users were subject to increasing HIV infections, the city created the world’s first needle exchange programme. As a result, the transmission of HIV through drug-use has virtually been eliminated in the city.

In other areas – particularly in Eastern Europe and Central Asia where harm reduction services have not been introduced – new HIV infections have increased by an alarming 60% since 2010. Clearly, valuable lessons can be distilled from Amsterdam’s experience.

Amsterdam has also celebrated positive outcomes in its strategy of using smart data to offer testing services in underserved communities. With this approach, demand for testing is measured through appropriate, community-centred strategies, and the provision of tests is sensitive and tailored to the needs of each community. Over the past few years, a city-wide health campaign that encourages early testing and diagnosis for gay men has led to an increased number of HIV carriers receiving care at an early stage.

Today, Amsterdam is a global hub for research on HIV, and is one of the Fast-Track Cities committed to reaching the ambitious target of 2030 for a cure for AIDS around the world. Major progress towards this goal has already been made on the ground, with the number of new diagnoses in Amsterdam having decreased by approximately 50% since 2010. These favourable trends are likely due to improved HIV treatment outcomes: in 2015, 79% of the estimated 6,150 people living with HIV in Amsterdam were virally suppressed.

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“I don’t think we in the Netherlands recognise sometimes how lucky we are that we live in a country where we have human rights, that our rights are respected, that we have freedoms, that you can pretty much do and say what you want.”

Princess Mabel of Orange-Nassau

Honouring Joep Lange One of the global heroes in the battle against AIDS was the Dutch doctor, scientist and activist Joep Lange. Lange, along with other researchers, health workers and activists, was tragically killed in the MH17 plane crash in Ukraine en route to the 2014 global AIDS conference in Australia.

In 1996, Dr Lange discovered an important link that provided the rationale for the use of combination antiretroviral drugs in the treatment of AIDS. This combination therapy transformed HIV from a death sentence into a manageable chronic condition.

Following this discovery, Lange focused his efforts on providing treatment for the millions of Africans dying of AIDS. He launched clinical trials and pioneered treatment for pregnant mothers to stop transmission to their new-borns. His ground-breaking discovery that pregnant women with HIV could give birth to healthy babies if they received proper treatment meant not only that future generations had a chance, but also reframed the debate by showing that AIDS is a poverty-related disease. Dr Lange’s scientific legacy is being carried on by the Amsterdam-based Joep Lange Foundation and Institute.

Nobody left behind The biennial global AIDS conference this July will take place at RAI Amsterdam. It is being organised by the International AIDS Society (IAS), the world’s leading independent association of HIV professionals,

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which includes researchers from various disciplines, medical professionals, public health and community practitioners, and policy planners.

The global AIDS conference is an essential catalyst in the crusade to eradicate AIDS. It provides an indispensable forum where a broad spectrum of HIV professionals can share their expertise and real-world experiences, and identify remaining knowledge gaps.

Science and policy around AIDS/HIV evolve quickly, and opportunities for education, networking and promoting best practices are critical in coordinating a global response.

The conference also serves as a focal point for increasing political and financial commitments to AIDS. In order to ensure that those living with and affected by the disease are well represented at the gathering, the IAS has organised the world’s largest international HIV conference scholarship programme.

The speaker line-up for the plenary programme includes some of the world’s most hard-hitting researchers, policymakers, global leaders and advocates in the field of AIDS. The two days of pre-conference meetings hone in on a broad range of topics including sexual and reproductive health and rights, addressing the needs of adolescent girls and young women in the fight against HIV and AIDS, and tackling the structural drivers of HIV. Civil society will also play a crucial role at AIDS 2018. Communities from all over the world will gather at the Global Village in RAI Amsterdam to share and learn from each other. This diverse and vibrant space will intersect the main conference programme, so that scientific sessions are juxtaposed with cultural activities, live performances, art exhibits, networking zones, and NGO and marketplace booths. Admission to the Global Village is free to the general public.

Amsterdam is proud to host this remarkable event, and has high hopes for far-reaching outcomes. In the words of Professor Peter Reiss, the local Scientific Chair of AIDS 2018, “We are at a critical juncture in the HIV response. The biggest impediment to AIDS is leaving people behind. If we are serious about ending AIDS, we must ensure that the incredible achievements we have made reach all settings and populations.”

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Where to eat

Group dining Meals are often the highlights of conferences and other larger events. Delegates get a chance to relax and have a conversation with each other while also enjoying plenty of good fare. A nice bottle of wine encourages extra gezelligheid (Dutch-style conviviality), too. However, meals often also present one of the trickiest event-planning challenges – where to fit all those people!

Here are some of our favourite spots that are accustomed to catering to a crowd. Pick your place, make your reservation, and let them take care of the rest.

MOMO RESTAURANT, BAR & LOUNGE Located in the stylish Park Hotel – with the bustling city at its front steps and the lush Vondelpark as its back garden – MOMO is a cosmopolitan dining experience for both smaller, more intimate dinners or larger group events. The menu is a global fusion, with Japanese Bento boxes, sushi and sashimi as well as Central and South American treats like ceviche and tiradito. A tip for the ultimate meeting experience: book your event in one of the many well-equipped Park Hotel meeting spaces and dine on MOMO delicacies.

Hobbemastraat 1 parkhotel.nl/momo-restaurant-bar momo-amsterdam.com  VONDELPARK3 In the heart of Amsterdam’s most famous park, the lunch and dinner menus at this cosy restaurant include Dutch favourites and light bites. Vondelpark3 typically caters for groups of 8 to 30 people, which is appropriate for staff parties, informal meetings or intimate group dinners with friends. For larger dinner groups

MOMO Restaurant Bar & Lounge

by The Entourage Group

and parties, the location can accommodate up to 120 people. There are two special group menus, with options including duck confit, veal succade and crème brûlée. www.vondelpark3.nl  STRANDZUID Infuse your meeting with a beachside resort atmosphere at Strandzuid: complete with sand, water, beach volleyball, cocktails on the terrace, and the green vistas of the Beatrixpark as a backdrop. The restaurant provides lovely water views and serves ‘Surf, Turf and Earth’ for lovers of fish, meat and vegetarian food respectively.

Groups above 30 can congregate in several waterside spaces with terraces, including The Boat House (with an indoor capacity of up to 500 people), The Beach House (up to 200), and The Jetty Bar (up to 150). strand-zuid.nl/en/events  POMPSTATION Feast on award-winning ‘dry-aged’ meat from Dutch cows as well as vegetarian and vegan dishes in this elegant, brick-walled, highceilinged Amsterdam School style building

Pick your place

dating from 1912. Pompstation, located in the charming Eastern Docklands neighbourhood, still functions as a pumping station with three huge water pumps in the basement. Groups ranging from 30 to 380 are welcome, with various creative dining options ranging from Fingerfood & Open Bar to BBQ. Pompstation staff members are happy to work with you to create your perfect event in this historic and dynamic venue. pompstation.nu  DAUPHINE This brasserie – located in a former Renault garage – radiates contemporary and businesslike vibes with its glassy architecture and modern furnishings. The diverse menu includes everything you’d expect from a brasserie: steak and chips, grilled sea bass, plateau de fruits de mer, and more. With rooms for private hire, Dauphine is highly accommodating for groups: the entresol holds a maximum of 55 people and the auditorium can seat up to 175 diners. www.caferestaurantdauphine.nl 

HotelsEvents Choose from boutique gems to high-capacity conference centres; historical sites to new designer chic

Hotel Okura Amsterdam introduces Wellbeing Meeting Package Hotel Okura Amsterdam offers the most complete conference solution in Amsterdam, featuring multi-purpose, Green Globecertified facilities on one floor for up to 2,500 delegates. Our dedicated services and renowned culinary offerings have made us a Master of Hospitality for over 45 years, ensuring successful events at the highest service level.

The Wellbeing Meeting Package After noticing an increased interest in health and wellness among our guests, we were inspired to incorporate these elements into our meeting and events programmes. The result is an exciting Wellbeing Meeting Package, enabling you to recharge your energy levels in between meetings by carrying out soothing body-and-mind activities that have been compiled by our professional trainers from Nagomi Health.

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Kick off your day with a yoga session, run through Amsterdam or start your meeting with a revitalising workout using Okura’s resistance bands. Healthy, nutritious meals and refreshments are also offered.

The Wellbeing Meeting Package is completely adaptable to your wishes and needs. Contact our dedicated events team to plan your next event.

T +31 (0)20 678 7790 E events@okura.nl I okura.nl

Hotels Radisson Hotels: Every meeting is a new story Did you know that nine out of ten people daydream in meetings? This leads to wasted resources – every meeting organiser’s worst nightmare. So choose inspiring locations, in which new ways of thinking and fresh ideas can emerge. From boardroom meetings and small seminars to large conferences, Radisson Hotel Group is ready to make your dream event a memorable reality.

As committed as you are Radisson Meetings is our innovative approach to meetings and events. It demonstrates that every event represents a new story, which is told together with the customer. It is built on passion, inspiration, trust and a sympathetic ear for personal needs, since every event is different. We hold successful meetings and events across the world for some of the most exciting industries. We have expert staff who have worked with a large variety of sectors. Whatever your specifications, we are committed to making your event inspired, bold and memorable.

Healthcare industry expertise Our certified hotels in Amsterdam and Schiphol provide specially trained staff with extensive knowledge of the codes of conduct and current country laws to provide optimum support to meeting planners and agencies that represent pharmaceutical, medical or healthcare companies. Moreover, we offer daily delegate rates that follow the guidelines of these codes.

From innovative technology to exceptional cuisine As a driver of innovation, Radisson Hotel Group tells its customers’ stories using innovative event technology such as Multipad, DigiChart and augmented reality. Every event is also a culinary story waiting to be told, so food plays an important role in a meeting’s success too. Using fresh, regional ingredients we offer exciting cuisine to get those creative juices flowing.

The perfect meeting location When choosing the perfect meeting location, it’s all about exceeding your participants’ expectations and creating a lasting impression on those who attended. We are committed to helping you achieve this.

T +31 20 655 3365 E sales.amsterdam@radissonhotels.com I meetings.radissonhotels.com

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Hotels

Pestana Amsterdam Riverside The Pestana Amsterdam Riverside is a 5-star luxury hotel in Amsterdam, located in a National Monument – the former Town Hall of Nieuwer-Amstel and the City Archive of Amsterdam.

Situated in Amsterdam’s De Pijp area, the hotel is the perfect venue to stay at while visiting one of Europe’s most picturesque and exciting cities.

setting can be complemented with the original main room, now baptised as Town Hall. Building on the original architecture, this room is the perfect spot for a company party or a more intimate celebration facing the Amstel river.

This unique hotel also has a parking garage, offering up to 60 spots.

All the 154 rooms and apartments reflect a unique, comfortable, luxurious and warm setting, but offer a different atmosphere and environment depending on whether they are located in the Clock Tower, the Monument building, the former City Archive or the brand-new Diamond building.

Pestana Amsterdam has 10 flexible meeting rooms, including three luxury boardrooms that offer a private space for meetings of up to 20 people, and four spacious rooms that can be combined to suit a larger gathering of up to 160 people. Any

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T +31 (0)20 220 6900 E groups.amsterdam@pestana.com I www.pestanacollection.com

A one-stop shop for both visitors and residents, offering the best Amsterdam local products, tickets, books and gifts.

But it’s more than just a shop: the I amsterdam Store is also an information point where visitors find out what’s happening in Amsterdam, through personal advice or at the reading table that has iPads with access to the I amsterdam portal and other sites.

Amsterdam CS, IJ-side

AMSTER DAM GIFTS iamsterdam.com/store

Choose from boutique gems to high-capacity conference centres; historical sites to new designer chic

Š Koen Smilde

On top of the world

Amsterdam: Cultivating health, happiness and life sciences The Dutch are known for their energy and robustness, and for a lifestyle that includes plenty of cycling and hearty meals. And it’s no coincidence that Amsterdam’s happy and healthy population is bolstered by a thriving professional life sciences and health community.

Ranking the Netherlands A look ‘behind the dikes’ uncovers the statistics behind the reputation: the Dutch really are healthy, happy and balanced people. The country’s healthcare system is consistently ranked as the best in Europe by the Euro Health Consumer Index, and was praised by researchers from the Commonwealth Fund as “an example of a system that works”. Furthermore, of the 125 countries examined in Oxfam’s Global Food Index, the Netherlands has the most plentiful, nutritious, healthy and affordable diet in the world.

Outstanding food and healthcare are, without a doubt, crucial factors in maintaining a balanced and satisfied population. Not surprisingly, the Netherlands was ranked at the top regarding work-life balance in the OECD’s Better Life Index, and was deemed the planet’s sixth happiest place in a pool of 155 countries in the 2017 Happiness Report.

It makes a lot of sense that children growing up in the Netherlands scored highest in happiness in a UNICEF study charting the well-being of children in 29 wealthy countries. The research examined five dimensions of young lives, including health and en-

vironment. An impressive 95% of the Dutch children surveyed reported a high level of life satisfaction.

Hub for life sciences and health The Dutch are clearly on the right track when it comes to nurturing health and happiness. Accordingly, the Amsterdam Metropolitan Area is a hub for biomedical education and research: both of the city’s two major universities (the University of Amsterdam and VU Amsterdam) have a strong biomedical focus.

The upcoming merger between the two affiliated AMS and VUmc teaching hospitals will create one of Europe’s biggest hospital groups.

ACTA, one of the world’s top dental education and research facilities, is also located in Amsterdam, and many cutting-edge researchers and life sciences startups are based at the Amsterdam Science Park. Other scientific hotspots in the Netherlands – including Wageningen and Leiden – are only an hour away.

The city is also home to the Netherlands Cancer Institute, which was established in 1913 in a canal house named after the famous Dutch microbiologist Antoni van Leeuwenhoek. Today, the institute has around 650 scientific staff and its Antoni van Leeuwenhoek Hospital employs close to 200 medical specialists. The only dedicated cancer centre in the Netherlands, the hospital is at the forefront of cancer research and treatment, and plays a critical role both nationally and globally in scientific and clinical expertise, development and training.

MICEdition Summer 2018 21

The Dutch ranked at the top regarding work-life balance

Another Dutch health star is the Sanquin Blood Supply Foundation, which is responsible for coordinating safe and efficient blood supply in the country on a not-for-profit basis. Established in 1998, Sanquin conducts scientific investigations and provides education, instruction, in-service training and refresher courses. The organisation also ensures constancy in the Dutch blood supply by ensuring that the 10% of donors who become unavailable due to age, pregnancy, illness or relocation are replaced.

Let’s take a look at some of the city’s socially-oriented endeavours that are creating better lives for communities in Amsterdam and far beyond: 1. Tackling youth obesity The best minds in scientific research, government and the private sector have joined forces in the crossdisciplinary Sarphati Institute to promote public health. The institute makes local children the focus of cutting-edge research on lifestyle-related diseases – predominantly obesity – and is a partner in Amsterdam’s healthy weight programme. This programme encourages children to drink only tap water at school, and explores possibilities with planners for a ‘healthy city’ that, by design, invites children and adults to walk, run and cycle on a daily basis. The first results seem promising: the number of overweight children in the city has decreased by 12% over the past three years.

2. Affordable care for everyone People are living longer than ever these days, and this longevity means that they are taking larger numbers of expensive medicines during their lives. To keep their patients from going bankrupt, healthcare professionals increasingly prescribe ‘generic’ medicines, which offer the same health benefits as brand names at a fraction of the original price. As the patent no longer applies to these prescription drugs, other phar-

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maceutical companies are free to manufacture them.

Sun Pharma – a cutting-edge Indian company that is making medicines more accessible to people around the world – is carrying out this mission from its base in Amsterdam. The company also takes its social responsibility seriously, investing in education, water, the environment and disaster relief around the world.

3. Collective cooking One of the plethora of Amsterdam-based social enterprises that focus on healthier lifestyles, the Robin Food cooking collective stands up for less affluent Amsterdammers who want to eat healthily.

The collective provides three delicious courses of “healthy and honest food, sometimes saved from the dumpster, once in a while raw, always vegetarian, and mostly organic” for a social price of €10. The kitchen is open to “chefs and outlaws” who enjoy cooking together, learning from each other and taking part in the Dutch battle against food waste.

4. Keeping an eye on medicines The region’s position as a hub for life sciences will be boosted by the relocation of the European Medicines Agency (EMA) from London to Amsterdam in 2019. As one of the EU’s most important agencies, the EMA is responsible for the scientific supervision, evaluation and safety monitoring of medicines in the European Union. The relocation is a result of the UK’s withdrawal from the EU, and Amsterdam was chosen by the 27 member states that will remain in the union.

5. Coordinating Amsterdam health Amsterdam Health is a platform that aims to “grow the Amsterdam Metropolitan Area into one of the healthiest regions in the world.” Initiated by the Amsterdam Economic Board, this online community brings together commercial, academic and publicsector parties in order to strengthen knowledge sharing and showcase health initiatives. The platform includes upcoming health-related conferences and meet-ups, and a discussion forum covering all kinds of health-related issues.

© Koen Smilde

RAI Events Amsterdam

Inspiring people

RAI Amsterdam Healthy environment RAI Amsterdam’s central location, just 14 minutes by public transport from the city centre, makes it unique among convention centres in Europe and is much appreciated by (international) clients and guests. At the same time, RAI Amsterdam realises that it also has an impact on the surrounding areas. By entering into a dialogue with our neighbours we are looking for ways in which our facilities can contribute to the wellbeing of the Amsterdam South district.

For example, the variety of sports classes and workout sessions held on our premises in the evenings brings a whole new dynamic to RAI Amsterdam.

Sustainable, fresh and healthy catering Responsible and healthy catering is important for our organisers and visitors.

Therefore, we use daily fresh, sustainable and tasty ingredients for our catering.

To achieve this we support organic agriculture, urban greenhouses and dairy farms in the Amsterdam region. To work with local, high-quality, authentic produce is inspiring. And it tastes and feels better. That’s why we call it ‘Heartwarming Amsterdam’.

T +31 (0)20 549 1722 E welcome@rai.nl I rai.nl

On your bicycle to RAI Amsterdam RAI Amsterdam attracts countless visitors a year. Our more active visitors have access to bicycle parking, and we are working on offering charging stations for e-bikes and e-scooters. Visitors arriving by public transport can use bicycles that are available at Amsterdam RAI train station for a small fee. Alternatively, they can use the Hello-Bike sharing system, with bikes that are easily recognisable by their eye-catching red colour and Hello-Bike logo. It’s a great way to combine a visit to RAI Amsterdam with a trip into the city centre.

KLM

AIR FRANCE KLM Global Meetings & Events AIR FRANCE KLM Global Meetings & Events is the travel solution for your event! The program offers benefits for event organisers: after registering your event in just a few clicks, you can earn free tickets with AIR FRANCE KLM’s reward program and get access to promotional material for your website.

Moreover, there are benefits for your event attendees. These include attractive discounts of up to 15 per cent on a wide range of public fares with AIR FRANCE, KLM and their partner airlines with an AIR FRANCE or KLM flight number. Discounts are valid for a period of 5 days before and after the event.

Attendees will also earn miles with Flying Blue, AIR FRANCE KLM’s frequent flyer program. For more information or to register your event, please visit airfranceklm-globalmeetings.com or contact globalmeetings@airfrance.fr.

Additional information: • Minimum of 10 participants with a return flight.

• Individual travel (max. 8 passengers in 1 booking).

• Registration up to 2 months before the event date.

• Discounted fares valid from 5 days before to 5 days after the event.

• Booking tool link, Air France & KLM Global Meetings logo and Official Carriers logo are to be included on the event website and event publications.

• The organiser will receive a communications kit including a link with an Event ID code.

The program is for individual passengers. Groups will have to be requested via the AIRFRANCE KLM group desk.

The Netherlands as MICE destination With KLM and its large network and Amsterdam Airport Schiphol hub, the Nether­lands has a great deal to offer international exhibition and conference visitors.

The KLM Group flies directly to Amsterdam from more than 185 airports worldwide, offering direct connec­tions to most of the world’s major regions.

As a member of the SkyTeam alli­ance, KLM is part of a network that connects around 1,052 destinations in 179 countries.

Your global meetings partner for airline travel

Unique discounted fares with AIR FRANCE and KLM • free tickets for event planners • discounts & benefits for event attendees • discounts valid from 5 days before to 5 days after the event

I klm.com I klmtakescare.com I globalmeetings.airfranceklm.com

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Oost

Amsterdam neighbourhoods

Hip places, green oases and cultural spaces Discover the buzz Trendy clubs, rooftop bars, student hangouts, start-ups, pop-ups, and creative incubators: Amsterdam Oost (East) is booming and blooming. The neighbourhood also includes plenty of green for your rest & relaxation, including the rejuvenated Oosterpark with its wading pool, tree-lined terraces and grassy fields for sports.

The leafy neighbourhood around the Oosterpark is characterised by spacious streets lined with monumental 19th-century buildings, fine restaurants, and dazzling cultural offerings including the Tropenmuseum and concerts in the NedPhO-Koepel. Don’t miss out on the intellectual and creative buzz that permeates Amsterdam’s Science Park and the so-called ‘Knowledge Mile’ on the Wibautstraat. You can also travel further east to the Dapperbuurt with its famous market, and pass under the railway tracks to where the streets are named after the islands of the former Dutch East Indies.

Meeting venues HOTEL ARENA With the tranquil Oosterpark in its backyard, Hotel Arena is a green city oasis that is perfect for both smaller meetings and larger events.

The monumental building was once an orphanage for Roman Catholic girls, and after a recent major renovation now has several sleek spaces overlooking the park. The magical Chapel, complete with the original stainedglass windows, authentic frescos, marble pillars and a beautiful balcony, is suitable for larger events, and the several modern studios, equipped with sliding glass walls and private terraces, are ideal for smaller meetings. hotelarena.nl  HOTEL CASA Hotel Casa is a home away from home: a unique hybrid of housing for local students and hotel rooms for travellers. The result is a fascinating and diverse medley of people and a stimulating atmosphere. There are abundant meeting rooms, ranging from 24m² to 320m² in size, featuring natural light and views of the green courtyard. There is also a rooftop bar with a gorgeous view, and menus featuring local delicacies for groups of up to 80 people.

With this kind of set up, you won’t want to leave the comfort of Casa! hotelcasa.nl/meetings 

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SCIENCE PARK Until a few hundred years ago, the area around Amsterdam Science Park was submerged under more than four metres of water. Fittingly, the campus today houses one of the largest concentrations of beta sciences in Europe, and is renowned for its stimulating mix of scientific education, innovative research and companies specialising in IT, life sciences, advanced technology, and sustainability. With meeting rooms of all shapes and sizes, stateof-the-art technology and research facilities, a massive sports centre, an excellent selection of restaurants and catering, and vibrant green surroundings, Science Park is a stimulating place to gather! amsterdamsciencepark.nl  ROYAL TROPICAL INSTITUTE Looking for an impressive, socially-responsible, central location for your meeting or event?

The Royal Tropical Institute, based in a historic building at the edge of the Oosterpark, works on sustainable solutions for economically poor countries and increased access to healthcare worldwide. Its breathtaking Marble Hall accommodates 600 guests, and the elegant Queen Maxima Hall seats 450. Meetings of all sizes can be held in other wings of the building, and De Tropen restaurant – with a spacious

private terrace overlooking the park – can also be rented. An extra perk: event profits go towards the Institute’s knowledge centre. kit.nl/conferences-and-events  THE STUDENT HOTEL/PAROOL THEATER The Student Hotel, with locations in many Dutch and European cities, is a cutting-edge concept that enables students, travellers, mobile professionals, creative nomads and enterprising minds to connect and collaborate in smart design co-living and co-working spaces. Their flagship Amsterdam hotel is located in a former printing press on the Wibautstraat (also known as the ‘Knowledge Mile’, the social, creative and entrepreneurial hub of Oost). Meeting spaces range from cosy break-out spaces to larger ‘classrooms’ and the brand new 150-seat multimedia Parool Theater.

Breakfast, small plates and cocktails are all available at The Commons restaurant. thestudenthotel.com 

To see & do CANVAS AT THE VOLKSHOTEL This massive building on the Wibautstraat was the headquarters of De Volksrant, one of the biggest and most progressive Dutch newspapers, until 2007. Over the past decade

it has been transformed into a funky hotel, art & culture hotspot, and meeting space with an eclectic and jam-packed agenda. Restaurant and club Canvas is located on the seventh floor, and has an amazing view where you can enjoy the sunrise (from 7 a.m.) and the city night lights (up until 1 a.m.). For the ultimate relaxation experience, hop into the sauna and hot tubs located on the roof. volkshotel.nl/nl/canvas  NEDPHO-KOEPEL The Netherlands Philharmonic Orchestra and its partner the Netherlands Chamber Orchestra have their home base in a former church in the Indische Buurt (Indies Neighbourhood) of Amsterdam Oost. The NedPhO-Koepel, as locals affectionately call it, seats up to 200

in an intimate circle around the orchestra.

It’s a popular venue for interactive children’s concerts and a series of concerts on Sunday afternoons. The public is also welcome to listen to the orchestras rehearse for their concerts at the Concertgebouw and the Dutch National Opera at a very affordable price. orkest.nl/english-summary/profile DE KAS An Amsterdam phenomenon, this topnotch restaurant is housed in a series of greenhouses in the peaceful Frankendael Park.

Previously used to grow plants for the city, the greenhouses were slated for demolition until Michelin-star chef and De Kas founder GertJan Hageman rescued and refurbished them.

The chefs use seasonal vegetables, herbs and

Restaurant De Kas © Merijn Roubroeks

edible flowers grown both on-site and from local producers, and create one special menu each day. Guests can dine in the eight-metre high main greenhouse, enjoy lunch outside in the herb garden on summery days, or rent the Garden Room for private gatherings. restaurantdekas.nl 

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Find up-to-date schedules and fares for trams, trains and more at www.9292.nl/en. Note that many schedules will change July 2018 due to the opening of the North/South metro line.

MICEdition Summer 2018 27

Worth a visit Social programmes during your stay: canals, shops, exhibitions, and your private event in the heart of the city

HARD ROCK CAFE AMSTERDAM Hard Rock Cafe Amsterdam is located on Max Euweplein, a two-minute walk from the Leidseplein entertainment area.

We’re just steps away from the Paradiso live-music venue, the Holland Casino, Rijksmuseum, Van Gogh Museum, Heineken Experience, and plenty of other stellar attractions.

Walking Dinner Options / Corporate Functions For receptions, corporate functions and lively events, we offer an appetising array of walking dinner options and drinks packages – the perfect option to fuel your fun without slowing down the energy of your event.

If you’re looking for the perfect event location, there’s more to Hard Rock Cafe Amsterdam than the show-stopping food.

We are a full-service venue for private events and corporate dinners, with an experienced team to help plan your event.

Our venue pulls out all the stops, including upper-level seating, a waterside bar & dining area, a late-night lounge & bar area equipped with DJ equipment, and a VIP Private Legends room.

As we’re located in the heart of the city and right by the water, you can also reach us by canal cruise. Our venue is available for parties of up to 350 people, and we offer everything from catering and entertainment to event merchandise customised just for you.

T +31 (0)20 523 7625 EXT: 8212 E amsterdam.sales@hardrock.com I www.hardrock.com/amsterdam

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Worth a visit My Name is Prince My Name is Prince, the first-ever official exhibition about iconic superstar Prince, will visit Amsterdam’s Beurs van Berlage until 8 June. The exhibit gives fans and music lovers alike the chance to discover the life and work of one of music’s most influential figures.

Born and raised in Minneapolis as Prince Rogers Nelson, Prince was renowned for his charismatic stage presence, flashy outfits, dazzling dance moves, and most of all his brilliant, addictive music that encompassed styles ranging from pop, rock and new wave to funk, R&B and soul. He was one of the best-selling musicians of all time, selling more albums than any other artist in 2016, the year of his death.

Visitors will receive unique insights into the life, creativity and vision of one of the world’s most gifted recording artists. With atmospheric purple lighting and music videos as a backdrop, the exhibition showcases hundreds of never-before-seen artefacts from Paisley Park, Prince’s famous private estate in Minnesota. Unique memorabilia on display include guitars, glittery stage outfits from the Purple Rain and Lovesexy tours, a diamond-studded cane, awards and handwritten song lyrics.

I mynameisprince.amsterdam

A little bit of Japan in Amsterdam One of the world’s most influential post-Impressionist painters, drew plenty of inspiration from Japanese art collecting and copying prints, and discussing their aesthetic qualities with other artists. Over 40 works by Van Gogh himself, plus up to 50 pieces, as well as an extensive selection of materials detailing Japanese artists and art lovers’ pursuit of their hero.

Between 23 March and 24 June 2018 you can also visit Van Gogh & Japan every Saturday evening. View the exhibition undisturbed between 7 and 9 pm and listen to the experts.

They will explain what is so Japanese about Van Gogh’s works.

A limited number of tickets are available for this special Saturday night. Book your tickets online, even if you have a Museum card. © Vincent van Gogh, 1887

E info@vangoghmuseum.nl I www.vangoghmuseum.nl/

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Worth a visit

Stromma Netherlands Host your event with the best view of Amsterdam!

With the historic canal belt as a background and our staff’s personal service, every event will be a success. Experience Amsterdam from its most spectacular perspective: the water!

Step on board and be dazzled by the breathtaking sights.

Winding canals, picturesque warehouses and lovely bridges – it’s no wonder the canal ring is a World Heritage Site! In honour of the city and its history, we have the most sustainable fleet in town. Our ships are clean and silent, so both you and future generations can enjoy Amsterdam to the utmost. We are proud to hold the Golden Green Key, the international eco-label for sustainability and corporate social responsibility.

Stromma Netherlands creates lifelong memories on the Amsterdam canals, so get ready for an event to remember!

As your local MICE partner, we offer a wide range of programmes in and around Amsterdam: • Event transfer: from venue to hotel or restaurant, we transfer groups of up to 1,000 guests via the historic network of canals.

T +31(0)20 217 0500 E info@stromma.nl I stromma.com/amsterdam

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• Event locations: our boats are excellent event locations, with options ranging from floating board meetings to conferences on the water for up to 500 guests.

• Network activities: wine tasting, lunch or a dinner cruise: we offer the perfect combination of sightseeing, relaxing and networking.

• Excursions: visit state-of-the-art attraction A’DAM LOOKOUT, the Dutch country side or the traditional village Volendam on one of our guided tours.

Worth a visit A healty and environmentally friendly way of transportation - 100% electric boats Smidtje Canal Cruises & Events - Private boat tours for groups Rent a private luxury boat from Smidtje Canal Cruises & Events. Specialising in canal cruises for groups of 2 to 2,000 people, we have a diverse range of boats – open, classic and luxury saloon – and design ships, in different sizes and all silent and electrically powered. We offer bespoke embark and disembark locations and a wide selection of catering packages, including meeting specials, breakfast, lunch, drinks, cocktail receptions, buffets and luxury dinners.

If you have specific preferences, we’re more than happy to help arrange a unique and inspiring experience!

Amsterdam Circle Line – Hop-on-Hop-off Canal Cruises Step aboard our electric boats for a unique 90-minute cruise (€16) or 24-hour Hop-on-Hop-off cruise (€20) along Amsterdam’s historic sites. Embark and disembark at seven famous touristic locations in the city centre, including Anne Frank’s House, the Flower Market, City Hall, Central Station and NEMO Science Museum. Enjoy an audio tour (in six languages), live guide and heated seats while on board. Buy your tickets on the black and yellow boats or via amsterdamcircleline.com.

T +31 (0)20 670 6067 (for a free quote) I smidtje.com (for details on prices and packages)

Grachtenfestival The magnificent Grachtenfestival (Canal Festival), held annually in August on and around Amsterdam’s canals, is one of the cultural highlights of the Amsterdam summer.

The historic canal belt of Amsterdam, a UNESCO World Heritage site since 2010, hosts the ten-day festival of classical and contemporary music at numerous beautiful locations. In 2018, the Grachtenfestival will take place from 10-19 August and will feature 250 concerts at 90 different outdoor locations.

Musicians perform on specially-constructed pontoons, and the audience listens from bridges, canal sides and boats.

One of the annual highlights is the Prinsengracht Concert, which takes place in front of the Pulitzer Hotel and is broadcast live on Dutch television.

The Grachtenfestival also traditionally provides a stage for talented young musicians, giving them a boost in their musical careers. In the run-up to the festival, a Conservatorium Concours is held in which young musicians get the chance to present their ideas to a professional jury. The winners are in turn invited to perform at the Grachtenfestival.

The theme in 2018 is ‘Closer to Music’, and local Amsterdammers were invited to propose ideas for four different neighbourhood concerts during this year’s festival.

These concerts will be free for the neighbourhood, and will take place on local squares or streets around the city.

I grachtenfestival.nl

© Jeroen van Zijp

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Worth a visit

Batavia Stad Amsterdam Fashion Outlet

This charming, reconstructed 17th-century village is a shopping Valhalla for anyone looking for quality basics or to make a statement with their outfit. More than 250 high-end brands like Hugo Boss, Michael Kors, Tommy Hilfiger and Denham will inspire you with the latest trends, must-have pieces and more.

Beyond filling the gaps in your wardrobe, you can also indulge in jewellery, chocolate and even innovative cookware. Tired of shopping? Relax and soak in the cosy ‘Batavia vibe’ at one of the hip cafés and pleasant restaurants.

363 Days of Shopping Batavia Stad Amsterdam Fashion Outlet is open 363 days a year and seven days a week, 10:00-18:00 on weekdays and 10:00-20:00 on weekends and bank holidays.

Visitors from outside the EU can shop tax-free, and international guests can use China UnionPay.

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Visit us from Amsterdam or anywhere in the Netherlands The Fashion Outlet is easy to reach by car or bus on the A6, while a daily Shopping Shuttle offers direct, fast and reasonably priced transport from Amsterdam. Batavia Stad Amsterdam Fashion Outlet is also reachable by public transport: hop on the train to Lelystad Station, and then take bus number 3 or a taxi.

What else?

Batavia Stad offers full-service, customizable packages, meeting room facilities and several benefits to partners and their guests. For more information, visit www.bataviastad.com/ trade

E info@bataviastad.com I www.bataviastad.com

Worth a visit Maria Austria Photograpy Exhibition

Leonardo Da Vinci in the Netherlands

The Living for Photography exhibition, highlighting the work of the Jewish photographer Maria Austria, will be on display at the Jewish Historical Museum until 2 September.

This is the first time that Austria’s extensive and versatile oeuvre, spanning the period between 1930 and 1975, is on display as a whole.

Teylers Museum, located just a short train ride away from Amsterdam in the charming city of Haarlem, will open the Netherlands’ first-ever exhibition of Leonardo da Vinci’s work in the autumn of 2018. In recent years, Teylers has curated high-profile exhibits featuring Michelangelo and Rafael, and its longstanding dream of bringing together some of Leonardo’s masterpieces will now be fulfilled.

The works have been borrowed from various collections, including the National Museum in Budapest, the Albertina in Vienna, the Paris Louvre, and even from the Queen of England.

Maria Austria was born in Carlsbad, Austria, in 1915.

She studied photography in Vienna, but emigrated to Amsterdam in 1937 due to the increasing anti-Semitism in her home country. She managed to escape deportation to Westerbork in 1942, and joined Amsterdam’s underground resistance. She later became known for her social documentary photo reportages on the reconstruction of the Netherlands in the post-war decades, as well as innovative photos of the experimental and avant-garde theatre of the 1960s and 1970s.

The comprehensive Living for Photography retrospective also includes many previously unknown works that have recently come to light. Among these is a profound series of 150 shots of the abandoned, dilapidated Achterhuis (Hiding Place) where Anne Frank spent her final years, photographed in 1954 following the request of Anne’s father, Otto.

The common thread in the exhibition is humankind: Austria was a photographer of people, and depicting their emotions and experiences was key to her work. In addition to more than 250 photographs, the exhibit also contains newspapers, magazines, books and personal documents.

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In the 15th century, Da Vinci’s ability to capture human emotions in his paintings and sketches was considered revolutionary (the enigmatic painting of Mona Lisa, which hangs in the Louvre, is the best known example). The Teylers exhibit will provide the visitor with many sublime examples of Leonardo’s trailblazing accomplishments.

Although the renowned The Last Supper fresco will not be exhibited due to its permanent location in Milan, the museum promises that the work “will be present at the exhibition in its original size in a very special way”.

After you’ve been inspired by Leonardo’s genius, wander around the rest of Teylers to admire the eclectic collections of interesting scientific and artistic objects: machines, fossils, minerals, books, coins, medals, instruments, and art

by Dutch Masters to name just a few.

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jck.nl/en Maria Austria met camera © Henk Jonker

teylersmuseum.nl/en Studie van hoofd van een soldaat voor de Slag bij Anghiar, Leonardo Da Vinci (1452-1519)

MICEdition Summer 2018 33

MICE calendar A selection of upcoming conferences © Koen Smilde

2-5 May International Forum on Quality and Safety in Healthcare 2018 RAI Amsterdam 9-11 May International Academic Multi-disciplinary Research Conference Radison Blu 9-12 May 3rd International meeting of the Psychonomic Society Beurs van Berlage 13-17 May Phocuswright Europe Beurs van Berlage 16-18 May 10th International Conference on Bioinformatics and Biomedical echnology (ICBBT) Inntel Hotels Amsterdam Zaandam 19-22 May IATP European conference & trade show Beurs van Berlage 24-26 May International congress of the European Society of Endocrine Surgeons (ESES) KIT- royal institute 29 May – 1 June 22nd International Workshop Vascular Anomalies (ISSVA) Muziekgebouw aan ‘t IJ

30 May – 1 June ACAMS 14th Annual AML & Financial Crime Europe RAI Amsterdam 3-6 June PSI Conference Beurs van Berlage 7-9 June 22nd IFP World congress of Psychotherapy Beurs van Berlage 7-9 June Dutch PHP Conference RAI Amsterdam 20-23 June EUROPERIO 9 RAI Amsterdam

10-13 July 13th conference of the international Society fo thirdsector research (ISTR) Vrije Universiteit Amsterdam

29 August – 1 September 3rd joint meeting Federation of Neurogastroenterology & Mortility RAI Amsterdam

8-13 July International Symposium on Homogeneous Catalysis (ISHC) Beurs van Berlage

2-5 September 5th European Congress of Immunology (ECI) RAI Amsterdam

16 -22 July International Conference on Software Testing and Analysis (ISSTA) Mövenpick Amsterdam City Centre

27-28 June IoT Tech Expo RAI Amsterdam

19 -21 July 32nd European Conference on Object-Oriented Programming (ECOOP) Mövenpick Amsterdam City Centre

27-28 Jun Artificial Intelligence (AI) Expo RAI Amsterdam

20-22 July Women Now! Conference 2018 Beurs van Berlage

27-28 June Blockchain Expo Europe RAI Amsterdam

23-27 July 22nd International Conference on AIDS RAI Amsterdam

27-29 June European Technical Coatings 9 – 12 August Congress World Dog Show Beurs van Berlage RAI Amsterdam 30 June – 4 July 20th Congress of the Int. Society for Human and Animal Mycology RAI Amsterdam

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5-7 September Forbes 30 under 30 summit Europe The Student Hotel 14-18 September International Broadcasting Convention (IBC) RAI Amsterdam 9-12 September Cryptographic Hardware & Embedded Systems Conference Beurs van Berlage 19-20 September Digital Marketing World Forum Beurs van Berlage 23-26 September Imaging Spectroscopy: Sciences and Expo Beurs van Berlage

11-12 October Conference on Gender Equality Beurs van Berlage 8-11 October Ignite Europe RAI Amsterdam 15-19 October RIPE Network Coordination Centre meeting: 77 Okura Hotel Amsterdam 23-24 October UNLEASH global innovation lab for sustainable development RAI Amsterdam 8-11 November 10th European Multidisciplinary Congress on Urological Cancers RAI Amsterdam 15-18 November International Society of Geriatric Oncology (SIOG) RAI Amsterdam 26-30 November World Architecture Festival RAI Amsterdam

6-10 December Masters of LXRY 30 September – 3 October RAI Amsterdam Financial Services Information Sharing and Analysis Center 13-14 December 27-31 August Summit Mergers & Acquisitions gala 17th International Symposium Beurs van Berlage (M&A Awards) on Electromagnetic Beurs van Berlage Compatibility HVA university of Applied Sciences

MICE partners Amsterdam offers a wide selection of hotels and venues in every style and price class.

In addition, the city is known for connecting parties to help you form the partnerships you need to make your conference or other event the best event possible. Here you will find a round-up of some of Amsterdam Marketing’s most important MICE partners – a comprehensive mix of hotels and venues eager to work with you to make your event, and the rest of your stay, successful.

Find even more partners in the online venue finder at iamsterdam.com/venuefinder.

Hotel (venue) Amsterdam Marriott Hotel Andaz Amsterdam Prinsengracht Apollo Hotel Amsterdam Apollo Hotel IJmuiden Seaport Beach Bilderberg Garden Hotel Dutch Design Hotel Artemis DoubleTree by Hilton Amsterdam Hilton Amsterdam Hilton Amsterdam Airport Schiphol Holiday Inn Amsterdam Arena Towers Hotel Casa Amsterdam (p.26) Hotel de L’Europe Amsterdam Hotel Okura Amsterdam (p.16) Hyatt Regency Amsterdam InterContinental Amstel Amsterdam Kimpton De Witt Hotel Mövenpick Hotel Amsterdam City Centre NH City Centre Amsterdam

Andaz Amsterdam Prinsengracht

NH Collection Amsterdam Barbizon Palace NH Collection Amsterdam Grand Hotel Krasnapolski Park Hotel Amsterdam (p.15) Park Plaza Victoria Hotel Pestana Amsterdam Riverside (p.18) Ramada Amsterdam Airport Schiphol Renaissance Amsterdam Hotel Sir Adam (p.4) Sofitel Legend The Grand Amsterdam WestCord Fashion Hotel Amsterdam W Amsterdam Venue Amsterdam Conference Centre Beurs van Berlage Cobra Museum of modern art De Bazel Amsterdam Conference Centre

DeLaMar Theater Eye Film Institute Netherlands (p.4) Heineken Experience Koninklijke Industrieele Groote Club (IGC) Muziekgebouw aan ‘t IJ Natura Artis Magistra NEMO Science Museum (p.9) Passenger Terminal Amsterdam Pathe Tuschinski Theater Postillion Convention Centre Amsterdam RAI Amsterdam (p.24) Rode Hoed Royal Tropical Insitute (KIT) Meeting & Events (p.8 & p.26) Stedelijk Museum Amsterdam Taets Art and Event Park Theater De Meervaart The National Maritime Museum The Royal Concertgebouw (p.7) The van Gogh Museum Westergasfabriek

Your Amsterdam MICE Partners Make your next event succesful Excursion/Entertainment Gassan Diamonds Holland Casino Amsterdam Centre DMC ITB Holland PCO CAOS B.V. (p.11) Congress Care Events in Business MCI Amsterdam Other services ACS Audiovisual Solutions GVB Amsterdam (public transport) Hard Rock Café Amsterdam (p.28) Rederij Cruise With US Shipping Company De Nederlanden Stromma Netherlands (p.30) ‘t Smidtje Canal Cruises & Events (p.31) Taxicentrale Amsterdam (TCA) (p.10)