Amsterdam MICEdition: Spring 2014

summer 2014 - Amsterdam MICEdition

Amsterdam Micedition Eleventh edition

Number 1

Summer 2014

Future development

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The recently opened Theater Amsterdam adds an exciting new conference venue to the city

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Amsterdam is a city built on innovation, whose inhabitants are constantly looking to the future. 2014 sees a number of developments – from infrastructure improvements to hotel renovations – that will ensure Amsterdam remains a top ten international conference city for many years to come.

Amsterdam MICEdition - summer 2014

Infrastructure improvements From renovating one of the city’s main thoroughfares to improving public transport, Amsterdam’s solid infrastructure is constantly being improved.

The Red Carpet Amsterdam is building a new entrance to the city centre that will become a warm welcome for both business visitors and tourists. After years of planning, the first part of the new zoning of the Amsterdam Damrak, called The Red Carpet Project, is being developed. It will be finalised by the end of 2014. The Damrak will be fully renewed, as well as the embankment from Amsterdam Central Station up to Dam square. Project The Red Carpet will contribute to the new and warm look with the redesigning of the public spaces above the North / South metro line. One of the most important goals of the project is to make more space for pedestrians on this busy thoroughfare between Central Station and Dam square.

Eventually the route will go from the Damrak, via the Beursstraat, the Beursplein, Rokin, the Oude Turfmarkt and the Munt, all the way to the Vijzelstraat, the Vijzelgracht and the Nieuwe Vijzelstraat: straight through the heart of Amsterdam past some of Amsterdam’s main attractions, such as the Floating Flower Market. In the South of Amsterdam, The Red Carpet route will follow the Ferdinand Bolstraat up to the Ostadestraat. Various investors will take responsibility for refurbishing buildings along the way, and operators and owners have started creating the new façade already.

North / South metro line Passengers travelling from Amsterdam Central Station by metro can now make use of a new entrance to the station. Recently the stairs, floors and walkways have undergone a thorough inspection and been extensively tested. The new design gives an impression of how the future stations of the NorthSouth line will look. This subway line will connect Amsterdam along the north-south axis and is expected to open in 2017.

When the new phase of the renovation is complete at the beginning of 2015, travellers will have more space around the busy railway station, according to the Dutch Railways, NS. ‘With the arrival of the West Passage and the first part of the IJ-hall, travellers are going to experience the allure of the new Amsterdam Central experience,’ promises Irma Winkenius, project director at Amsterdam Central train stations. The renovation includes a wide range of amenities for travellers.

Developing for With eyes on the future, Amsterdam is meeting the challenges of tomorrow, today.

A’DAM TOWER The Overhoeks Tower, located opposite Amsterdam Central Station across the IJ, will soon be transformed into the Amsterdam Dance and Music Tower – more commonly known as the A’DAM Tower. Housing a mix of offices, nightclubs, a hotel and an observation deck with breath-taking views and a revolving restaurant, the opening is scheduled for the end of 2015.

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An iconic and inspiring development The Overhoeks Tower, which previously served as a central Amsterdam office for Royal Dutch Shell, is an eye-catching office complex. Built in 1969, the building is 80 metres tall and was designed by the architect Arthur Staal. Its renovation is set to begin in the summer of 2014 and it will eventually reopen as A’DAM Tower at the end of 2015.

The most spectacular plans for the building include the

transformation of its upper floors into an observation deck that will rotate, providing spectacular 360-degree views of the river, docklands and historic city centre.

2015: CREATIVE, DETERMINED AND OPEN-MINDED In 2015, the city of Amsterdam will celebrate and focus on the creativity, determination and open-mindedness that have characterised city life here through the ages.

In February, the Rijksmuseum celebrates the genius of the unconventional Rembrandt van Rijn with a major retrospective of his later works, while 19th-century genius Vincent van Gogh – who died 125 years ago in 2015 – will have a major exhibition in September at the museum that bears his name, together with that other great northern painter of desperation, Edvard Munch.Other landmark events in 2015 include the 120th birthday of the Stedelijk Museum and 50 years of the National Opera.

summer 2014 - Amsterdam MICEdition

New sustainable building for Amsterdam RAI: introducing the Amtrium

Amsterdam RAI Convention Centre

Bringing people together – both physically and virtually – expands borders... it inspires!

Amsterdam RAI has been bringing different worlds, people and markets together, at home and abroad, since 1893. The RAI complex as a whole has been designed to be as flexible as possible in order to accommodate all types of events, whether they occupy the entire complex or use only a part of it. ‘Flexibility’ is a key word, especially in today’s market, and there is a growing need for locations with flexible spaces where conference facilities can be combined with exhibition spaces and/or meeting rooms – for breakout sessions or product presentations, for example.

In October 2013, construction started on just such a space on the northern side of Amsterdam RAI: a new, flexible and sustainable conference, meeting and office building. The new conference and meeting facilities will be a valuable addition to this part of the complex, which already comprises Hall 1, Amsterdam RAI’s largest exhibition hall, and the adjacent Hall 4/5, making it ideal for large exhibitions.

The ground floor of the Amtrium will comprise a 550m² ballroom, which can be divided into two equal parts, and a 676m² lounge linked to Halls 4/5 and 1. Sliding walls will allow the ballroom and lounge to be combined into one large space.

The first floor will feature a large 108m² meeting room that can be divided into two meeting rooms measuring 35 and 36m² respectively, as well as a reception space.

success SAIL Amsterdam 2015 Held once every five years, SAIL Amsterdam sees the world’s finest sailing vessels, historical and modern, moored in Amsterdam from 19 to 23 August. This massive event will lure boating enthusiasts from all over the world.

To make this ambition reality, Sail is going back to basics: the passion for Tall Ships and the Netherlands’ nautical heritage; a transparent organisation where everyone knows and trusts each other; with the easy-going and relaxed character that makes Sail a Festival of Connection where everyone feels welcome. The guiding principle is that the event must remain as accessible as ever to everyone, with an enhanced quality and impact. Not only thanks to the attractive collection of unique ships, but above all by getting everyone – the city, entrepreneurs, civil society organisations and citizens young and old – even more intensively involved.

RAI AMTRIUM RAI Amtrium is the new, flexible and sustainable conference, meeting and office concept on the city centre side of the Amsterdam RAI complex. The building fits in seamlessly with the current RAI complex while providing a new and modern look within the desired urban planning framework.

In addition to the atrium, the most eye-catching element is the large greenhouse for city farming. It will provide vegetables and herbs for the new restaurant ROAST Amsterdam, which will be realised in the low-rise part of the Amtrium.

RAI Amtrium is the first project to result from the RAI (Spatial) Future Vision concept developed by Amsterdam RAI and the City of Amsterdam (Dienst Zuidas). The new facility reinforces the RAI’s commitment to investing in sustainable innovation and strengthening its position as an internationally leading exhibition and conference centre.

Sustainable construction The Amtrium has already been rated excellent and received a four-star New Construction Design Certificate from BREEAMNL. This sustainability benchmark is managed by the Dutch Green Building Council (DGBC) and recognises features such as natural means for the heating and cooling of facilities – for example, thermal energy storage (TES) and solar panels.

Urban farming Perhaps the most extraordinary feature of the building is its vertical greenhouse for urban farming. This allows crops to be grown at the Amtrium for use in restaurant ROAST outside the complex. In addition, the greenhouse also serves as an air filter in combination with the building’s ground-source heat pump.

The Amtrium will be useable from 1 May 2015.

AMSTERDAM RAI Europaplein 1078 GZ Amsterdam T +31 20 549 17 22 E raimarketing@rai.nl I rai.nl

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Amsterdam MICEdition - summer 2014

Hotels of Amsterdam

Novotel Amsterdam City Novotel Amsterdam City is an international four-star hotel located in the commercial centre of Amsterdam next to the RAI Convention Center and near the World Trade Center.

The nearby RAI station is exceptionally well connected: you can be in the city centre or at Amsterdam Airport Schiphol within 15 minutes. Because of its location, the hotel is ideal for congress guests and has 610 Novation rooms: 450 doubles, 150 with twin beds and 10 executive rooms. The inviting atmosphere, comfort, design and amenities of all rooms are tailored to meet the needs of business guests.

After enjoying a workout in our fitness centre, your delegates can relax in the sauna. To satisfy all tastes and occasions, the hotel has outstanding restaurant, terrace and bar facilities.

Flexible conference spaces Divided over the ground and first floor, the 1,300m2 convention centre has a dedicated entrance, 17 meeting rooms, breakout areas and modern business centre. The flexible layout makes it ideal for a wide variety of events, from conferences and exhibitions to cocktails and festive evening events. High ceilings and wide doors ensure large-scale events such as car launches can be accommodated with ease. Unique in Amsterdam, it is the only four-star hotel in the area able to offer accommodation, dinning and meeting facilities in one location for groups of up to 450 delegates.

Novotel Amsterdam City Europaboulevard 10, 1083 AD Amsterdam T +31 20 541 11 23 E h0515@accor.com I novotelamsterdamcity.com

Crowne Plaza Hotels Crowne Plaza Amsterdam City Centre The Crowne Plaza Amsterdam City Centre is located in the heart of the city and easily accessible from Amsterdam Airport Schiphol. Just a three-minute walk from Amsterdam Central Station, it is the ideal place for meetings, congresses and (banqueting) events. The 12 meeting rooms have a capacity of up to 250 delegates, all equipped with the latest technology and with natural daylight. Four of the rooms have recently been opened up to even better fulfil the needs of conference organisers. The 17th-century house in the courtyard of the hotel has been restored as the PC Hooft meeting room. It’s the very same house where poet and historian Pieter Corneliszoon Hooft, better known as PC Hooft, was raised. For meetings that require more than the basics, the Ideation Room is a creative and stimulating environment with innovative meeting tools. Up to 120 guests can dine privately in the exquisite woodpanelled Queen of Holland room.

business travelling with leisure activities. The travelling time from Amsterdam Airport Schiphol is six minutes; the RAI Convention Centre is within walking distance and the city centre is only five minutes away via public transport.

The hotel offers six meeting rooms with natural daylight and the latest technological equipment, the largest of which has a capacity of 200 delegates. All meeting rooms can be booked with additional catering services. Delegates can also enjoy a great culinary adventure at the one o one restaurant, with its broad variety of delicious international dishes with a Mediterranean touch. Have a drink at the Manhattan Lounge-Bar or dine on the waterfront terrace and relax in the sun.

Eat Well. Work Well As an additional service, both hotels offer the ‘Eat Well.

Work Well’ programme, which serves food especially designed to improve concentration to keep delegates’ energy levels high during a busy working day.

Crowne Plaza Amsterdam South Located in the commercial heart of Amsterdam, the Crowne Plaza Amsterdam – South enables guests to combine CROWNE PLAZA AMSTERDAM SOUTH George Gershwinlaan 101, 1082 MT Amsterdam T +31 20 504 36 11 E amspc.meetings@ihg.com I crowneplaza.com/amstsouth

CROWNE PLAZA AMSTERDAM CITY CENTRE Nieuwezijds Voorburgwal 5, 1012 RC Amsterdam T +31 20 521 17 21 E amsnl.meetings@ihg.com I crowneplaza.com/ams-citycenter

More hotels in Amsterdam 1. Aeon Plaza Hotel Artemis Amsterdam John M. Keynesplein 2 1066 EP Amsterdam T +31 20 714 10 00 I artemisamsterdam.com

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6. Crowne Plaza Amsterdam City Centre

10. Hilton Amsterdam Apollolaan 138 1077 BG Amsterdam T +31 20 710 60 00 I hilton.com

15. Hotel Pulitzer Prinsengracht 315-331 1016 GZ Amsterdam T +31 20 523 52 35 I pulitzeramsterdam.com

24. Park Hotel Stadhouderskade 25 1071 ZD Amsterdam T +31 20 671 12 22 I parkhotel.nl

16. InterContinental Amstel Amsterdam Professor Tulpplein 1 1018 GX Amsterdam T +31 20 622 60 60 I amstelhotel.nl

20. NH Barbizon Palace Hotel Prins Hendrikkade 59-72 1012 AD Amsterdam T +31 20 556 45 64 I nh-hotels.nl

25. Park Plaza Amsterdam Airport Melbournestraat 1 1175 RM Lijnden T +31 20 658 05 80 I parkplaza.com/lijnden-hotel

2. Amsterdam American Hotel Hampshire Eden Leidsekade 97 1017PN Amsterdam T +31 20 556 30 00 I hampshire-hotels.com

Nieuwezijds Voorburgwal 5 1012 RC Amsterdam T +31 20 620 05 00 I crownplaza.com

11. Holiday Inn IJmuiden Seaport Beach Kennemerboulevard 250 1976 EG IJmuiden Aan Zee T +31 25 556 69 99 I holidayinn.com

3. Amsterdam Marriott Hotel Stadhouderskade 12 1054 ES Amsterdam T +31 20 607 55 55 I marriott.com

7. Crowne Plaza Amsterdam South George Gershwinlaan 101 1082 MT Amsterdam T +31 20 504 36 66 I crownplaza.com

12. Hotel Casa 400 Eerste Ringdijkstraat 4 1097 BC Amsterdam T +31 20 665 11 71 I hotelcasa400.nl

17. Landgoed Duin & Kruidberg Duin en Kruidbergerweg 60 2071 Santpoort T +31 23 512 18 00 I duin-kruidberg.nl

21. NH City Centre Spuistraat 288-292 1012 VX Amsterdam T +31 20 420 45 45 I nh-hotels.nl

4. Bilderberg Garden Hotel Dijsselhofplantsoen 7 1077 BJ Amsterdam T +31 20 570 56 00 I bilderberg.nl

8. DoubleTree by Hilton Amsterdam Centraal Station Oosterdoksstraat 4 1011 DK Amsterdam T +31 20 530 08 00 I doubletree.com

13. Hotel De L’Europe Nieuwe Doelenstraat 2-14 1012 CP Amsterdam T +31 20 531 17 77 I leurope.nl

18. Mercure Hotel Amsterdam City Joan Muyskenweg 10 1096 CJ Amsterdam T +31 20 721 91 76 I mercure.com

22. NH Grand Hotel Krasnapolsky Dam 9 1012 JS Amsterdam T +31 20 554 91 11 I nh-hotels.nl

27. Radisson-Blu Hotel Amsterdam Airport Boeing Avenue 2, Schiphol-Rijk 1119 PB Amsterdam T +31 20 655 31 31 I radissonblu.nl

5. Conservatorium Hotel Amsterdam Van Baerlestraat 27 1071 AN Amsterdam T +31 20 570 00 00 I conservatoriumhotel.com

9. Hampshire Hotel Rembrandt Square Amsterdam Amstelstraat 17 1017 DA Amsterdam T +31 20 890 47 47 I hampshire-hotels.com

14. Hotel Okura Amsterdam Ferdinand Bolstraat 333 1072 LH Amsterdam T +31 20 678 71 11 I okura.nl

19. Mövenpick Hotel Amsterdam Piet Heinkade 11 1019 BR Amsterdam T +31 20 519 12 00 I mövenpick-hotels.com

23. Novotel Amsterdam City Europaboulevard 10 1083 AD Amsterdam T +31 20 541 11 23 I accorhotels.com

28. Ramada Apollo Amsterdam Centre Staalmeesterslaan 410 1057 PH Amsterdam T +31 20 207 00 00 I ramada-amsterdam.com

26. Park Plaza Victoria Amsterdam Damrak 1-5 1012 LG Amsterdam T +31 20 623 42 55 I parkplaza.com

summer 2014 - Amsterdam MICEdition

Amsterdam’s wealth of hotels combine luxury accommodation and state-of-the-art, flexible event facilities perfect for intimate meetings or large-scale conferences.

Mövenpick Hotel Amsterdam Whatever the purpose of your meeting or event, Mövenpick Hotels & Resorts cater to all your company’s needs.

The recently developed Meetings & Events programme delivers a product that can be customised in every area to build the most enjoyable experience for conference organisers and their delegates.

With food for thought, inspirational environments and well-considered service, Mövenpick Hotels create amazing culinary experiences, offer remarkable locations and provide the highest-level of personal service.

Sofitel Legend The Grand Amsterdam

Food for thought Mövenpick’s dedicated staff has created inspiring food and beverage concepts especially for conference delegates: in addition to the standard fare, unique coffee breaks and modern and healthy ‘brain foods’ are offered. All this aims to provide you and your guests with the environment to eat well, think well and work well.

Additionally, Mövenpick Meetings & Events employees have been trained to provide personalised, intuitive and accountable service. This, in combination with the simplified and streamlined processes, ensures that you experience a seamless transition between the different steps of event planning.

A full-day meeting package in the Amsterdam property is available as of e69.50 per person.

Restaurant Bridges Thoroughly refreshed, enchant your taste buds at the Sofitel Legend The Grand’s restaurant, Bridges , where local culinary tradition is creatively combined with French gastronomy.

This legendary location, once the canteen of the City Hall, is now a place where gourmands can enjoy the art of cooking

by Executive Chef Joris Bijdendijk.

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Luxury accommodation Sofitel Legend The Grand offers 177 spacious rooms, including 52 luxury suites with butler service – 14 of which are individually designed Canal House Suites located in 17thcentury canal houses, with the history of the hotel seamlessly

Get mobile To further meet busy clients’ demands, Sofitel Legend The Grand recently launched the new Sofitel Mobile Application. Now you can book your stay via your mobile phone, with features including the option to search for a hotel by destination or around your current location. You also have access to your current, past and cancelled hotel bookings; the latest Sofitel offers and promotions; map and directions to find your hotel easily; seamless connection via email or telephone; and Sofitel updates and hotel highlights.

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Mövenpick Hotel Amsterdam Piet Heinkade 11, 1019 BR Amsterdam T +31 20 519 12 00 E hotel.amsterdam.rfp@moevenpick.com I moevenpick-hotels.com/amsterdam

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sofitel legend The Grand Amsterdam Oudezijds Voorburgwal 197, 1012 EX Amsterdam T +31 20 555 31 11 E H2783@sofitel.com I sofitel-legend-thegrand.com

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Flexible meeting spaces Sofitel Legend The Grand has 19 meeting rooms and banqueting halls totalling 1,400m2 of flexible meeting space.

Five of these rooms are listed historical monuments and were in use when the building served as Amsterdam’s city hall. The InspiredMeetings team offers event organisers a complete experience by creating the perfect conference setting in a historical room equipped with the latest technology. All meeting rooms have natural daylight.

incorporated into the new architectural details. The Grand’s fleet of luxury limousines will transform the way you and your guests experience Amsterdam.

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An iconic five-star hotel in the historical city centre of Amsterdam, Sofitel Legend The Grand is furnished with French elegance and grandeur. In each of the rooms, the Michelinstarred Restaurant Bridges, the public areas and the peaceful courtyard garden, design and history meet seamlessly to captivate and seduce.

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Amsterdam MICEdition - summer 2014

Hotels of Amsterdam New meeting concept

Amsterdam Marriott The Amsterdam Marriott Hotel is the first hotel outside the USA to offer the brand’s ‘people-inspired’ meeting spaces.

The hotel has transformed its meeting floor into a completely renewed ballroom and seven flexible studios that focus on the objectives of the meeting. For each type of event, high-end technology is combined with dynamic service, which is targeted towards the new generation of meeting participants. The e2 million investment allows for even more effective and successful meetings. Inspired by people, imagined by Marriott.

Recent renovations

Mercure Amsterdam City Situated at the entrance to Amsterdam, the Mercure Amsterdam City is known for its convenient location for both business guests during weekdays and tourists during weekends. Thanks to the recent renovation, the hotel has become a must-see. The interior combines a warm setting with locally inspired touches. The decorative fireplace, the art works, the mirror wall and the painted images of Amsterdam are only a few of the many eye catchers. Whether it’s to meet, drink, eat, work or relax, Mercure Amsterdam City is the place to be. The hotel team is looking forward to welcoming you into their new living room.

Renovations confirmed

Grand Hotel NH Krasnapolsky In the absolute A+ location on Dam square lies the NH Krasnapolsky. Where there were initially large-scale re-building plans, the hotel will now be fully renovated instead, minimising down time. Jan Hein Simons of the hotel confirms: ‘We have new plans, which are based on renovation, not new construction. The car park will remain, as well as the Jansvleugel.’ The renovations begin this summer on a major renovation of the Jansvleugel, 144 rooms above the Garden Room. They are relatively small, out-dated rooms, which do not fit the high-end look of the hotel. These rooms will set a new standard for the hotel group, which will create new rooms in as environmentally friendly a way as possible. After this the other 334 rooms and common areas are next. ‘In four years there will be a new hotel. NH Krasnapolsky is the flagship of NH Hotels, even financially,’ concludes Simons.

Hotel developments: opening soon With overnight stays increasing year on year – especially among business clientele – Amsterdam’s hotel industry is booming, with more new openings set to meet demand.

Almost 40% of all overnight stays in Amsterdam hotels in 2013 were booked by corporate travellers. With an annual growth rate of 9%, the number of beds booked for business purposes is growing faster than the number for leisure purposes (+6%). This can be explained by the fact that Amsterdam hosted many large, international congresses in 2013, which is one of the reasons why the hotel industry in the city is expanding. And to be prepared for the future, Amsterdam is building several new hotels.

Starwood Hotels & Resorts brings the W hotel brand to the Netherlands with the announcement of the 169-room W Amsterdam. The hotel will open in September 2015 and is owned by STAG Europe (Grafenau). The location of the property is just behind Dam square and the Royal Palace.

Meininger Hotels and Provast have signed a long-term lease agreement for the Amstel Tower. Provast bid for a tender issued by the City of Amsterdam for a mixed-use project to build a residential and hotel building. The hotel 6

section of the building, which is to be located near the Amstel Station in Amsterdam, covers an area of 7,500m² and has 165 rooms, and is going to be a MEININGER Hotel, opening its doors in 2017/2018.

The Amsterdam hotel market aims to accommodate every type of visitor, with unique hostelries focused on unique clientele. With this in mind, the 153-room three-star China Hotel will cater for Chinese tourists who come to the capital. Construction will start in February 2014 at the Business Park in Osdorp.

With the arrival of the Waldorf Astoria, meanwhile, guests can experience timeless elegance and warm hospitality ingrand 17th-century canal houses. Once wealthy patrician houses built during the Golden Age, Waldorf Astoria Amsterdam is situated on the UNESCO heritage protected Herengracht (Gentlemen’s canal), enjoying a prime location in the city’s most beautiful and oldest canal setting within

walking distance from luxury shops, museums and theatres.

Waldorf Astoria Amsterdam is an architectural monumental masterpiece including an extraordinary arrival upon the grand staircase attributed to Daniel Marot, the architect of King-Stadtholder of Holland William III. One can experience a wealth of world-class amenities and personalised services include stylish fine-dining options, sophisticated conference and event venues and the luxurious Guerlain spa. Reservations are being accepted for arrival from 15 May 2014.

Also in May 2014, the Brooklyn Hotel opens its doors in the heart of the former shipping yard-turned-cultural hub NDSM. Taking inspiration from Brooklyn New York – another iconic neighbourhood on the other side of the water that creates a whole new dynamic – the Brooklyn Hotel embraces the raw, industrial mix of modern living and working of its surroundings, and is a luxurious alternative to the Botel currently on the site.

summer 2014 - Amsterdam MICEdition

Your global meetings partner for airline travel

AIR FRANCE KLM Are you organising an international trade show, event or conference? AIR FRANCE & KLM Global Meetings makes it both easy and more affordable for participants, clients and business partners to attend your event.

AIR FRANCE & KLM Global Meetings offers organisers of exhibitions, conferences and events a free online tool that is unique within the aviation industry. It enables organisers to make their event more attractive to visitors and exhibitors by offering a discount of 5-15% on most KLM and Air France fares. In addition, the organiser can earn free tickets.

Photo: Amsterdam Airport Schiphol

Schiphol voted second best airport in Europe Consultancy Skytrax awarded Amsterdam Airport Schiphol the prize of Europe’s second best airport at the 2014 World Airport Awards. In the global ranking, Schiphol now occupies fifth place.

Even though Schiphol has a tradition of collecting many prestigious awards, COO Maarten de Groof is delighted with this recognition from the public: ‘This is a wonderful reward… But we’re not planning to rest on our laurels. Developments are occurring at breakneck pace and the competition is growing stronger by the day. Schiphol Group is therefore pursuing a major programme of investments in the quality and capacity of our infrastructure, all to better serve our passengers. On average, that will amount to €1.5 million per day – across 2014, 2015 and 2016. This will enable us to stay one step ahead and continue building a strong, welcoming Mainport.’

World Airport Awards The World Airport Awards, also known in the travel industry as the Passenger’s Choice Awards, are considered the most significant benchmark for measuring the quality of airports worldwide. For the 2014 edition, Skytrax carried out a survey among more than 12 million passengers from over 110 countries on the quality of 410 airports around the world. The independent survey has been conducted since 1999.

Benefits • As an organiser you can offer discounts of 5-15% on fares that event participants can easily book online. The fares are valid on all KLM and Air France flights and partner code share flights (for example, Alitalia, Delta Air Lines) with a KL- or AF- flight number • As an event organiser you qualify for reward tickets • The Global Meetings discounted fares are available from five days prior to five days after the event dates

• Global Meetings fares are available from/to any KLM and Air France destination, for example: New York/Amsterdam, Amsterdam/London, Buenos Aires/Amsterdam • Event organisers can also take advantage of the Global Meetings fares when making bookings via an IATA travel agent • The programme is for individual bookings, not groups Terms and conditions The event should be registered via www. airfranceklm-globalmeetings.com at least two months before it is due to start. The organiser will then receive a communication kit including a link with an Event ID code.

The link and AIR FRANCE & KLM Global Meetings logos must be posted on the event website. Event participants can log in with the assigned Event ID code to book their flights.

More information See www.airfranceklm-globalmeetings.com for complete terms, conditions and more information, or send an email to globalmeetings.nl@klm.com

Expanding Schiphol To maintain their position or to rise in the Skytrax World Airport Awards, the Schiphol Group and Schiphol want to increase the number of intercontinental flights and therefore need to expand the base of operations.

Expansion of the shorter flights within and just outside Europe will move towards the regional airports Eindhoven and Lelystad.

At this time there is no air traffic control at Lelystad Airport and is only used for training and pleasure flights, but as of 2018, these airports will also be able to receive Boeings and Airbuses.

Over the next few years, approximately 10,000 flights will take off and land at Lelystad. The Schiphol Group expects that this number will increase to 45,000 flights to Lelystad, between 2033 and 2043. Therefore the Schiphol Group will invest 90 million euros in longer runways, a new terminal and larger parking facilities. Eventually, the goal is to have the regional airport expand to the second largest airport of the Netherlands, with 45,000 annual flights.

Gateway to Europe Amsterdam Airport Schiphol gave up being just an airport years ago. Some 52.5 million passengers pass through Amsterdam Airport Schiphol each year, and it is Europe’s second biggest transhipment centre for air cargo, but it’s also a vibrant mini city that never sleeps.

Schiphol has always been a trendsetter in air transport. Its ‘one terminal’ concept has been much praised (and copied).

Consultancy firm Skytrax recently named Schiphol Western Europe’s best airport at the Passenger’s Choice Awards.

But increasing competition means Schiphol is keen to keep innovating. One aspect of this is ensuring that passengers are offered a ‘staying experience’ via a wide selection of carefully chosen shops and cafés, both before and after passport control. You can shop until you drop, with stores stocking everything from luxury clothing brands to books, cosmetics and souvenirs and all that’s in between. There’s even a branch of the world-famous Rijksmuseum, displaying genuine Dutch masterpieces that passengers can see for free. Or you can

just sit with a coffee as the world (and an amazing array of cultures) passes you by.

Amsterdam Airport Schiphol is also an attractive business base. Some 500 companies active in the area include many logistics firms, but also service providers and even international head offices. ‘Citigroup has its European headquarters here, and Microsoft too,” says Maarten De Groof, COO Amsterdam Airport Schiphol. Companies like these are part of Schiphol’s economic motor, which currently provides 65,000 jobs, and the airport is keen to develop this larger economic role. It actively seeks partners for Schiphol-based companies in order to strengthen its activity base. Clearly, this airport city still has ambitions to grow.

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Amsterdam MICEdition - summer 2014

Unique locations & events

The Royal Concertgebouw The centrally located Royal Concert hall is not just a superlative concert venue; it’s also an inspiring location for events, receptions dinners, meetings and conferences. The breath-taking historical building has played host to many of the world’s most famous musicians, and this heritage informs your experience. It offers a very stylish setting for your event in the heart of Amsterdam. The five multifunctional, luxurious halls and foyers are impressive and require few if any decorations. You can rent the halls separately or in combination. There are also excellent parking facilities, two conference halls and up to ten break-out rooms to accommodate up to 2,500 guests, with high-speed wired and wireless internet.

Room capacities Main Hall 1,974 theatre seating 550 sit-down dinner 1,500 walking dinner/party Small hall 437 theatre seating 130 sit down dinner Choir hall 150 theatre seating 100 sit-down dinner 150 reception/party

Mirror hall 220 theatre seating 150 sit-down dinner Pleinfoyer 90 theatre seating 120 reception/party 90 sit-down dinner Please call Laura Beenders or Roos van der Donk for further assistance.

The royal Concertgebouw Concertgebouwplein 10, 1071 LN Amsterdam T + 31 20 573 04 54 E sales@concertgebouw.nl I concertgebouw.nl

COBRA Museum

Amsterdam ArenA

This bright and contemporary museum of modern art is the perfect backdrop for functions. Meeting areas are spacious, and the building’s unique architecture means daylight is plentiful. Events can be hosted right in the gallery among the artworks, and the constantly changing exhibitions provide colour, inspiration and pleasant surroundings for delegates. You can limit your programme to the bare minimum (just the room hire) or broaden it to include specific culinary wishes and cultural programmes.

As the home ground of football team AFC Ajax and host to the Dutch National Team, concerts by world-famous artists, dance-music phenomenon Sensation and the 2013 UEFA Europa League final, the Amsterdam ArenA is one of the leading stadiums in Europe. The sporty, dynamic ambience, the central location, great accessibility and abundance of parking spaces makes it an especially unique event location.

Cultural programmes Masterpieces from the unique, extensive museum collection are permanently on display. In addition to the Cobra artists – the Copenhagen-, Brussels- and Amsterdam-based artistic movement from whom the museum takes its name – there are also temporary exhibitions of contemporary art, bringing the Cobra legacy up to date.

From 5 April through 31 August, the museum hosts From the Guggenheim Collection to the Cobra Museum of Modern Art: Thirteen crucial works from the Guggenheim’s inaugural exhibition in 1959, marking the opening of the iconic Frank Lloyd Wright building. For a full five months, masterpieces by Jackson Pollock, Mark Rothko, Willem de Kooning, Louise Bourgeois, George Mathieu and no fewer than 39 other renowned international artists bring the Guggenheim to Amstelveen.

Cobra Museum Sandbergplein 1, 1181 ZX Amstelveen T +31 20 547 50 50 E zaalverhuur@cobramuseum.nl I cobra-museum.nl

Ultimate flexibility The spacious ArenA can be divided into many smaller areas, to make them suitable for all kinds of occasions. The venue can host events from 5 to 50,000 people. The stadium’s largest room is up to 1,000 people. But what makes the location an extra special event venue is the platform next to the pitch and use of the luxurious main stand to create the ultimate stadium experience. Amsterdam ArenA has recently invested in the future. The newly built ArenA Business Club is a state-of-the-art venue that provides more than 6,000m2 of hospitality function space across 15 rooms – all the while adhering to the ArenA’s strict sustainability standards.

There are several three- and four-star hotels within walking distance of Amsterdam ArenA with capacity of up to 600 rooms. Additionally, ArenA is within a five-minute walk of the Bijlmer ArenA station, where trains, subways and buses take you to the city centre or Amsterdam Airport Schiphol in just 15 minutes.

Amsterdam ArenA ArenA Boulevard 1, 1101 AX Amsterdam T +31 20 311 13 06 E sales@amsterdamarena.nl I amsterdamarena.nl

More unique locations & events 37. Amsterdam RAI Europaplein 1078 GZ Amsterdam T +31 20 549 17 22 I rai.nl

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Nieuwe Uilenburgerstraat 175 1011 LN Amsterdam T +31 20 622 53 33 I gassan.com

46. Artis Natura Magistra Plantage Kerklaan 38-40 1018 CZ Amsterdam T +31 20 523 35 84 I artis.nl

50. DeLaMar Theater Marnixstraat 402 1017 PL Amsterdam T +31 20 555 26 27 I delamar.nl

47. De Bazel Amsterdam Conference Centre Vijzelstraat 32 1017 HL Amsterdam T +31 20 251 18 00 I debazelamsterdam.nl

51. Eye Film Museum IJpromenade 1 1031 KT Amsterdam T +31 20 589 14 00 I eyefilm.nl

48. Cobra Museum

52. De Industrieele Groote Club Dam 27 1012 JS Amsterdam T +31 20 624 22 20 I igc.nl

38. Beurs van Berlage Damrak 243 1012 ZJ Amsterdam T +31 20 530 41 41 I beursvanberlage.nl

42. Heineken Experience Stadhouderskade 78 1072 AE Amsterdam T +31 20 523 93 36 I heinekenexperience.com

39. Westergasfabriek Amsterdam Polonceaukade 27 1014 DA Amsterdam T +31 20 586 07 10 I westergasfabriek.nl

43. Holland Casino Amsterdam Max Euweplein 62 1017 MB Amsterdam T +31 20 521 11 11 I hollandcasino.nl

40. Hard Rock Cafe Amsterdam Max Euweplein 57 1017 MA Amsterdam T +3120 523 76 25 I hardrock.com

44. House of Bols Paulus Potterstraat 14 1071 CZ Amsterdam T T +31 20 570 85 75 I bols.com

Sandbergplein 1 1181 ZX Amstelveen T +31 20 547 50 50 I cobra-museum.nl

53. Kameryck Oortjespad 3 3471 HD Kamerik T +31 34 840 07 71 I kameryck.nl

41. Gassan Diamonds

45. Amsterdam ArenA ArenA Boulevard 1 1100 DL Amsterdam T +31 20 311 13 33 I amsterdamarena.nl

49. The Royal Concertgebouw Concertgebouwplein 10 1071 LN Amsterdam T +31 20 573 04 00 I concertgebouw.nl

54. Koninklijk Theater Carré Amstel 115 – 125 1018 EM Amsterdam T +31 20 524 94 14 I carre.nl

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summer 2014 - Amsterdam MICEdition

Going Out Exclusive shops in Amsterdam

Hard Rock Cafe Amsterdam

Science Center NEMO

Hard Rock Cafe Amsterdam is celebrating 15 years in the city, located close to the Rijksmuseum and Museum Quarter.

Hard Rock Cafe Amsterdam is a popular location for convention visitors, tourists and locals alike. Customer reviews speak for themselves: ‘The team has always been first class in their approach in helping to make our events memorable, with great service that is second to none. Our experience of working with them has always been a pleasure.’

With its magnificent views over the old city centre and the historic port of Amsterdam, the roof terrace of Science Center NEMO provides the perfect venue for rounding off your summer event.

Locations around the globe Hard Rock International is one of the most globally recognised companies. Beginning with an Eric Clapton guitar, Hard Rock now owns the world’s greatest collection of music memorabilia, displayed at its locations around the globe.

Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International (HRI) owns the global trademark for all Hard Rock brands. The company owns, operates and franchises cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns licences and/or manages hotel/casino properties worldwide.

And that’s not all. Upcoming developments include locations in Seoul, Vienna, Almaty, Anchorage and Siem Reap, as well as new Hard Rock Hotel projects in Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China.

Hard Rock Cafe amsterdam Max Euweplein 57-61, 1017 MA Amsterdam T +31 20 523 76 11 E claire_skudder@hardrock.com I hardrock.com/amsterdam

High-level events at 22 metres above sea level Invite your guests to an informal drinks reception or a buffet with pinchos, tapas and tinto de verano wine, in the Mediterranean ambiance of the Piazza designed by architect Renzo Piano. Casual lounge chairs and beanbags allow you to create the ultimate summer feeling in a truly unique location. Raise your glasses at 22 metres above sea level, with all of Amsterdam at your feet!

Miracle or Science It is also possible to host your special event in the new summer exhibition, Miracle or Science. From 28 June through 26 October your guests can enter a world where nothing is as it seems. Here they can enjoy a drink while examining a side view of a maelstrom, discovering how a stone can float in the air and predicting the behaviour of a chaotic pendulum.

Science Center Nemo Oosterdok 2, 1011 VX Amsterdam T +31 20 531 31 50 E events@e-NEMO.nl I e-NEMO.nl

55. Muziekgebouw aan ’t IJ Piet Heinkade 1 1019 BR Amsterdam T +31 20 788 20 00 I muziekgebouw.nl 56. Ocean Diva Piet Heinkade 35 1019 BR Amsterdam T +31 20 622 77 66 I oceandiva.nl 57. Kromhouthal

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Museums & galleries in Amsterdam

Amsterdam is home to many of the world’s most famous museums. No trip to the city is complete without (at least) a visit to the Rijksmuseum, Van Gogh Museum, Stedelijk Museum or Anne Frank House. The city also has a multitude of treasures outside of the Museum District. From unusual museums about cats to an amazing collection of handbags, plus photography, archaeology and more, Amsterdam has museums and galleries to suit every type of interest.

Amsterdam is also packed with theatre and music venues in a compact area. And with everything from traditional ‘brown cafés’ to bars and clubs, Amsterdam is the perfect place to enjoy a local tipple.

Nightlife

Nightlife in central Amsterdam is largely clustered in two major areas: the Rembrandtplein and Leidseplein. Both offer a variety of venues, including dance clubs, bars and typical Dutch ‘brown cafés’. The Leidseplein offers a greater variety of live music venues, plus a cluster of cosy Irish pubs. At the lively Max Euweplein you can try your luck at Holland Casino. Some of the most well-known venues in Amsterdam include Paradiso, Melkweg, Trouw, AIR and Escape. For major stadium-sized concerts, Amsterdam’s three biggest venues – the Ziggo Dome, Amsterdam ArenA and Heineken Music Hall are all located in Amsterdam Zuidoost. There are also a range of clubs in other areas of the city.

59. Pathé Tuschinski theater Reguliersbreestraat 26-34 1017 CN Amsterdam T +31 20 623 15 10 I tuschinski.nl

64. Theater Amsterdam Danzigerkade 5 1013 AP Amsterdam T +31 20 705 50 50 I theateramsterdam.nl

60. Rembrandt Tower Boardroom Amstelplein 1 1096 HA Amsterdam T +31 20 561 80 80 I rtboardroom.nl

65. De Bijenkorf

61. De Rode Hoed Keizersgracht 102 1015 CV Amsterdam T +31 20 638 56 06 I rodehoed.nl

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Amsterdam is a shopper’s paradise. For those with more discerning taste, the city has an excellent selection of luxury shops, ranging from designer fashion houses to unique boutiques and custom-made items you will not find anywhere else. Part of the charm of the exclusive shopping experience in Amsterdam is the lovely neighbourhoods you will discover along the way.

While a couple of high-end department stores are right in the centre, you will often need to wander past the tourist hotspots to discover amazing shops tucked in between more residential streets. Amsterdam is the ideal place to shop for jewellery, as one of Europe’s diamond capitals. For the inside scoop on the diamond industry plus an opportunity to shop, pay a visit to Gassan or Coster Diamonds. You will find a number of small specialty jewellers on the shopping streets such as Bvlgari, Cartier or Tiffany & Co, head straight to the P.C. Hooftstraat.

Gedempt Hamerkanaal 231 1012 KP Amsterdam T +31 20 636 52 50 I kromhouthal.com

62. Het Scheepvaartmuseum Kattenburgerplein 1 1018 KK Amsterdam T +31 20 523 22 46 I scheepvaartmuseum.nl

58. Passenger Terminal Amsterdam Piet Heinkade 27 1019 BR Amsterdam T +31 20 509 10 00 I ptamsterdam.nl

63. Science Center NEMO Oosterdok 2 1011 VX Amsterdam T +31 20 20 531 31 50 I e-nemo.nl

Dam 1 1012 JS Amsterdam T +31 88 245 90 00 I debijenkorf.nl 66. Canal Company

Weteringschans 26-1 1017 SG Amsterdam T +31 20 217 05 00 I canal.nl

67. Cruise with us Frederik Hendrikstraat 23-HS 1052 HJ Amsterdam T +31 20 774 27 64 I cruisewithus.nl 68. Rederij ’t Smidtje Ruysdaelkade 174 1072 AT Amsterdam T +31 20 670 60 67 I smidtje.nl 69. Rederij de Nederlanden Singel 279 1012 WG Amsterdam T +31 20 423 30 06 I denederlanden.com 70. Rederij Lovers Prins Hendrikkade 25 1012 TM Amsterdam T +31 20 530 54 12 I lovers.nl 71. MeetingLinQ Pilotenstraat 46 1059 CR Amsterdam T +31 20 346 06 50 I meetinglinq.nl

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Amsterdam MICEdition - summer 2014

Partner programmes

Gassan Diamonds For over 425 years, Amsterdam has been known as “the City of Diamonds” and in the green museum quarter known as “de Plantage” you will find Gassan Diamonds. Built in 1879, this is the oldest diamond factory in Amsterdam.

Each day, Gassan Diamonds offers free diamond tours, guided in your own language by one of our experts. Visitors can admire diamond polishers at work and learn about what factors determine the quality of diamonds and their related value. Gassan Diamonds can provide special business-to-business activities for both small and large groups.

To give you an impression of the possibilities, you’ll find some suggestions below.

- Organize your meeting in the oldest diamond factory of Amsterdam.

- Add a lovely lunch or cocktail to

complete your program.

- As an addition to your experience, a Diamond and Champagne Surprise cocktail. Depending on the budget, there will be e.g. one genuine brilliant cut diamond in one of the glasses and the rest will carry a synthetic stone inside. Once everyone has enjoyed the Champagne, a diamond expert will then check the stones and consequently find the lucky winner of the real diamond. This promotion brings a lot of excitement, also to a “sophisticated” incentive travel participant.

- For a group a watch-expert will give a special lecture about the Haute

Theater Amsterdam Horlogerie. Explaining latest designs, trends and technical developments of watch making. As well as showing an exclusive collection of watches. It is also possible to give a lecture about one specific brand.

- Gassan Diamonds specializes in providing tailor made gifts and premiums of outstanding quality.

Gassan Diamonds also offers services, for example anniversary programs and the after-sales service.

- Organize events for employees of your company with the purpose of teambuilding.

Arrive or leave Gassan Diamonds the Dutch way, for example you can rent a bike or have a canal cruise. Parking facilities, also for tour buses, and a mooring site for canal boats are available. Gassan Diamonds is open 7 days a week from 09.00 a.m. till 05.00 p.m.

Gassan Diamonds Nieuwe Uilenburgerstraat 173-175, 1011 LN Amsterdam T +31 20 622 53 33 E info@gassandiamonds.com I gassan.com

From transport to catering, conference service providers take the stress out of your MICE event.

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routes to the biggest attractions in Amsterdam) and a city map.

To make your conference socially responsible, professional congress organiser HOEZO! works with you towards a sustainable future. The three Ps – people, planet and profit – are the focus, together with realistic objectives.

They can, for instance, help you to find a unique location such as the Silver Tower. In addition to extensive meeting facilities, Silver Tower’s Level Eleven offers great views of the city, and the staff is expert at hosting and organising unique (corporate) events.

Each business meeting deserves special attention. Maison van den Boer or Verhaaf Party Catering will help organise your business event when it comes to a refreshing energy break, lunch with

Thanks to its cutting-edge technology and facilities, the possibilities for film premieres, fashion shows, company presentations, congresses, award ceremonies and product launches are endless. Theater Amsterdam has over 500m² of movable screens and an advanced digital projection system; these can be combined precisely as desired with various sets, stages and catwalks.

Perfect partner programme Theater Amsterdam opens with the world premiere of ANNE, a new theatre production about the life of Anne Frank. Texts from her original diaries will be performed on stage for the first time. ANNE is a joint project initiated by the Anne Frank Fonds Basel, founded by Otto Frank. From 1 July 2014, a multilingual translation system will be available to see ANNE in English, German, French, Spanish, Italian, Portuguese and Russian.

Theater Amsterdam Danzigerkade 5, 1013 AP Amsterdam T +31 20 705 50 00 E info@theateramsterdam.com I theateramsterdam.com

Collaborating for success: conference service providers Planning and co-ordinating a conference is a high-profile and demanding job that can be incredibly satisfying.

With the skills, experience and connections to ensure the success of your next event, the following trusted partners can make the task much easier.

Planning is the groundwork for a successful conference or function. Amsterdam is a top-ten international conference city, with many events taking place each year. The success of an event can depend on reliable infrastructure, such as whether travel to and from the event is optimal. Not only your delegates but also regular public transport users are greatly appreciative when things runs smoothly. For foreign guests, public transport company GVB offers a Tourist Guide (listing the public transport

Theater Amsterdam is an ideal setting for your business event for 50 to 1100 guests. The 4,200m² theatre hall offers unique possibilities for large sets and the most modern theatre technologies.

important contacts, a networking drink or a brainstorming session with your staff to look for new ideas.

In the national Dutch market, ACS Audiovisual Solutions is the preferred supplier of many four- and five-star hotels. For larger conferences and events, ACS has developed a specialist service of temporary room division building. Meetinglinq, meanwhile, creates products that will bring the delegates of your event closer together. Both can contribute to the event promotion and registration supplies and accessories for your congress, fair or event. Laarhoven Design can help you with everything from simple banner design to total concept, with a wide range of banners, mobile exhibition panels and other fine presentation materials.

Canal Company At Canal, the dedicated staff believes that Amsterdam is best seen in all its glory from the water. The magnificent buildings, picturesque bridges and magical canals for which the city is so famous: with a Canal cruise, these all come together for the perfect partner programme to your MICE event.

Canal’s wide-ranging programme portfolio guarantees that you’ll have an unforgettable event on the water. Whether it’s an intimate dinner with your partner, a celebration with 20 guests or a business party with 500 clients, with Canal everything is possible on and around the canals! Canal puts the spotlight on Amsterdam’s breath-taking beauty, which has always been the company’s main focus.

Sustainability Canal is proud to have been awarded the Golden Green Key, an official and international eco label for sustainability and corporate social responsibility. All boats run silently on environmentally friendly natural gas for a clean(er) Amsterdam.

An extensive fleet Canal has an extensive fleet of 44 vessels (party boats, classic saloon steamers and open boats), which can cater for a variety of group sizes (20-1,000 people) and events. The expert conference team can cater to your every need, responding to specific desires to ensure that your experience of Amsterdam is unique.

summer 2014 - Amsterdam MICEdition

De Bijenkorf Bespoke culinary accompaniments Theater Amsterdam has a modern furnished foyer with a number of different seating areas. The bar serves an ample assortment of refreshments, including a wide selection of organic wines and tasty and creatively presented hors d’oeuvre. A unique element of the foyer is the exclusively designed 3D snack wall in the form of Amsterdam canal houses.

The restaurant is located on the theatre’s suspended second floor, where you are certain to be surprised by the chef’s innovative culinary arts. The cosy atmosphere of the restaurant, the extensive menu with dishes from around the world and the excellent service ensure a perfect event. Two beautiful VIP lounges are located on the third floor. They offer the possibility of enjoying specially composed arrangements in a private setting. These VIP lounges can be decorated according to your wishes.

Theater Amsterdam is easily accessible by car and public transport and has parking facilities close by. Theater Amsterdam, the perfect partner programme to your MICE event.

De Bijenkorf is the premium Dutch department store, founded in 1870. The flagship store is located in a historical building on Dam square in the heart of Amsterdam.

At de Bijenkorf you’ll find top fashion brands, designer labels and luxury products – everything you could desire, from the latest beauty products to the hottest accessories; from beautiful tableware and glassware to the cutest toys, and even delicious handmade chocolates. De Bijenkorf offers the highest quality and always carries the latest trends, hosts exciting events and has the best customer services, including free Wi-Fi in all de Bijenkorf stores.

Fashion-forward De Bijenkorf constantly strives to be the number one choice of its style-savvy customers, always carrying the newest fashion brands ahead of the curve.

Recently, de Bijenkorf launched several

new high-end brands – including Kenzo, Wildfox, All Saints and Tory Burch – which join established luxury collections including Louis Vuitton, Hermès, Gucci, Burberry and Salvatore Ferragamo.

Top trends De Bijenkorf’s spring and summer collection includes all the latest trends.

From classic black-and-white to poppy pastels and from culture clash to denim and blue, this season fashion addicts can indulge themselves whatever their persuasion. Pastels set the romantic tone within the collection, while biker jackets give some edge. Graphic tees and sweaters as well as bold sneakers are here to stay, and also make a clear statement. The black-and-white trend

can be combined with a coloured bag to add a colour pop to a sophisticated look. De Bijenkorf’s professional staff is looking forward to welcoming you in one of the stores and helping you add some spring and summer to your wardrobe.

Tax Free Shopping All non-EU customers who spend 150 or more can enjoy tax-free shopping at de Bijenkorf. Ask for your Global Blue tax refund cheque at any cashier desk.

Opening hours Monday: Tuesday: Wednesday: Thursday: Friday: Saturday: Sunday:

11.00-20.00 10.00-20.00 10.00-20.00 10.00-21.00 10.00-21.00 09.30-20.00 11.00-20.00

De Bijenkorf Dam 1, 1012 JS Amsterdam T +31 88 245 90 00 E info@debijenkorf.nl I debijenkorf.nl/international

I amsterdam City Card Discover what Amsterdam has to offer with the I amsterdam City Card.

Available in a choice of 24-, 48- or 72hour options, the I amsterdam City Card provides holders with free access to numerous museums and attractions as well as the use of GVB public transport within the city. Card-holders will enjoy a free canal cruise, a 25% reduction for concerts and at participating restaurants, plus many other benefits – all included in the price.

COMMISSION FOR THE INDUSTRY Tour operators, travel agents, congress organisers and meeting planners will receive a3 commission on the 24-hour card, a6 on the 48-hour card and a7 on the 72-hour card.

Canal company Weteringschans 26-1, 1017 SG Amsterdam T +31 20 217 05 00 E info@canal.nl I canal.nl

Order now For information on ordering the I amsterdam City Card email: servicecenter@iamsterdam.com or call our service centre on T +31 20 702 60 00. www.iamsterdam.com/citycard New! From 2014 the I amsterdam City Card and public transport ticket are integrated in one single card.

Colophon Published by: Amsterdam Marketing PO Box 3331 1001 AC Amsterdam T +31 20 702 62 00 I www.iamsterdam.com/meeting E acb@iamsterdam.com Project Management: Amsterdam Marketing, Edward Wortman, Tom Wolters Print: Johan Enschede DTP: Amsterdam Marketing, Arjen van den Houten, Shelley Langedijk, Sandra Nakken Disclaimer No part of this publication may be reproduced or transmitted in any form or by any means, electronic, mechanical or photocopying, without prior permission from Amsterdam Marketing.

All the information provided in this publication is as it was known to Amsterdam Marketing at the time of printing. Subject to misprint and error. © May 2014

Prices 2014 24 hours - a47 48 hours - a57 72 hours - a67 11

Amsterdam MICEdition - summer 2014

Conferences 2014-2015 Events 2014-2015 28-30 May HITBSecConf2014 Beurs van Berlage

2-5 July 8th ICCA RSMP 2014 Westergasfabriek

31 May-3 June 51st ERA-EDTA Congress 2014 Amsterdam RAI

22-24 August IEEE Sections Congress 2014 Amsterdam RAI

9-13 June The World Cocoa Conference 2014 Amsterdam RAI

27-29 August Sixth Annual Neurobiology of Language Meeting Beurs van Berlage

16-19 June 76th EAGE Conference & Exhibition 2014 Amsterdam RAI 22-26 June ERS Congress 2014 Beurs van Berlage 1-4 July ECPP 2014 Beurs van Berlage 2-5 July 19th Annual Congress of the European College of Sport Science Vrije Universiteit Amsterdam

11-16 September International Broadcasting Conference 2014 Amsterdam RAI 22-26 September 29th European Photovoltaic Solar Energy Conference 2014 Amsterdam RAI 28 September1 October EUSEM 2014 Westergasfabriek 8-12 October 23rd EADV Congress Amsterdam RAI

24-31 AUGUST 2014

WORLD ROWING CHAMPIONSHIPS BOSBAAN, AMSTERDAM

12

13-15 October World Publishing Expo 2014 Amsterdam RAI 27-29 October The Society of Petroleum Engineers’ Annual Technical Conference and Exhibition Amsterdam RAI 4-6 November European Utility Week 2014 Amsterdam RAI 8-12 November ISPOR 17th Annual European Congress Amsterdam RAI 24-26 March 2015 Interspill 2015 Amsterdam RAI 24-27 May 2015 17th International Symposium on Atherosclerosis Amsterdam RAI 29 August2 September 2015 ECNP 2015 Amsterdam RAI

28 May-1 June Rolling Kitchens Westergasfabriek

18-21 September Unseen Photo Fair Westergasfabriek

20-27 June ITs Festival Various locations in Amsterdam

19 October TCS Amsterdam Marathon Various locations in Amsterdam

20-22 June Open Garden Days Amsterdam Various locations in Amsterdam 2 August Canal Parade Amsterdam Gay Pride Amsterdam 24-31 August World Rowing Championships Bosbaan Amsterdam 7 September Amsterdam City Swim Various locations in Amsterdam 13-14 September Amsterdam Heritage Days Various locations in Amsterdam

1 November Museum Night Various locations in Amsterdam 19-30 November International Documentary Film Festival Amsterdam Various locations in Amsterdam 20 November Turn on the Lights Dam square 18 December 20144 January 2015 World Christmas Circus Royal Theater Carré Amsterdam

December 2014mid-January 2015 Amsterdam Light Festival Various locations in Amsterdam 31 December New Year’s Eve Various locations in Amsterdam 23-26 January 2015 Jumping Amsterdam Amsterdam RAI 27 April 2015 King’s Day Various locations in Amsterdam 4 May 2015 Remembrance Day 5 May 2015 Liberation Day 19-23 August 2015 Sail Amsterdam Various locations in Amsterdam