iAM Learning Brand Guide

iAM a Brand Guide

iAM IS...

FUN SIMPLE ENGAGING ACCESSIBLE COST-EFFECTIVE

Who we are

s r o h c n A Our Fun Trust Quality rk o W m a e T

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To understand more about the team and the culture, check out our culture book!

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What we do at a high-level

300+ fun and engaging bite-size courses.

IOSH & CPD accredited.

over

0 0 3 fun & g n i g a g n e d e bite-siz ! courses

38 Collections covering Safeguarding, Cyber Security, Compliance, Health & Safety, and more.

We use Subject Matter Experts to ensure accurate insights, specialised knowledge and industry guidance.

ABBIE

2 to 15 minutes to complete. Enables rapid upskilling in minutes, not hours.

Each course can be taken anywhere on mobile or desktop.

We use storytelling, high-quality animation and interactivity to bring our content to life.

Why we use animation But it’s just a cartoon I hear you say: Well not quite. We use Animation because it enhances engagement, simplifies complex concepts, aids retention, provides contextual scenarios and it offers scalability.

Enhances engagement, simplifies concepts Aids memory retention Enables interactive experiences Provides contextual scenarios Captivates learners, improves understanding, stimulates memory Promotes active learning, caters to diverse preferences Bridges theory and practice, reaches large audiences efficiently

the problems we fix

15 IN

es minuet d how

I learn e GDPR to becom t! complian

Limited time: Train your team in under 15 minutes with bitesized training that can be taken quickly and anywhere, at any time and on any device making it cost-effective training. It’s unlimited too!

Lack of accessibility: Deploy courses instantly with our userfriendly free LMS for mobile and desktop. Access diverse materials, expert resources, and learning pathways to develop your team. Our content is platform agnostic and compatible with your organization’s platform.

Training is often so boring having little effect: We make learning fun. It’s our USP. How? We use storytelling to make learning easy, accessible, and fun. Our courses feature highquality animations and voice-overs that engage your learners.

Bite-sized courses ensure comprehension and practical skills. Interactive design facilitates quizzes, assessments, and knowledge retention.

Limited understanding of learning and development: iAM provides comprehensive learning and development resources such as quizzes, blended learning materials, pre-designed learning pathways, L&D top tips, podcasts, blogs and more.

Our tone of voice is friendly & fun We speak to our audience clearly, in a conversational tone (words and visual communication), using small words that everyone understands, which makes our product engaging, fun and accessible.

We are friendly and approachable with a (make you smile) sense of humour and plenty of cultural references/appeal.

We work hard to clarify what we’re trying to say: explain it in words that anyone can understand. Show our brand’s personality. Copy should never sound forced. Lean toward witty, smart, and fresh.

Respect our audience’s intelligence: Connect your writing to human experience on a personal level, even when it’s a business pain point. Be genuine and honest. No need to exaggerate or embellish when facts are impressive on their own. Be able to back up any claims.

Context matters: Consider what’s on our reader’s mind and what they’re actually looking for.

Beware of buzzwords: Avoid industry jargon and clichés, no matter how strong the pull. And always spell out acronyms on first use. And never ever circle back or take things offline.

Our customer Personas See the next 4 pages.

It covers the customer and the industries that we are most successful

• • • • •

Female, aged 35 Educated to degree level with some CIPD qualifications Has 8 years experience in HR and L&D Has worked as an L&D Manager for a retail brand in London with 10,000+ employees for the last 2 years Uses their own LMS

• • • • •

Female, aged 36 Educated to degree level More than 5 years experience in L&D/HR Has worked as a People & Culture Manager for a start-up with 150 employees for the last year Uses our LMS

• • • • •

Male, aged 42 Educated to degree level More than 5 years experience in L&D Has worked as a Performance & Development Manager for a manufacturer on the outskirts of Manchester with 500 employees for the last 4 years Uses their own LMS

• • • • •

Female, aged 35 Educated to degree level with some CIPD qualifications More than 5 years experience in L&D Has worked as an L&D Manager for an established business in Redditch with 5,000 employees for the last 6 years Uses their own LMS

LEARNING CONTENT

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