Welcome
We’re pleased to have you on board. to our community.
Ambassador programme 2023/2024
Born in 1956 as the Institute of Advanced Motorists, our charity was based on the British police system of car and motorcycle control, otherwise known as ‘The System’, created by Mark Everard Pepys, 6th Earl of Cottenhamaristocrat and racing driver, who saw the value in using police driving skills to better driving and riding standards and road safety for all road users.
We are a force for good
We are the UK’s leading road safety charity, reaching far and wide, drivers and riders of all ages, backgrounds, and abilities. From new road users to the more experienced; from the confident to the less assured. We don’t discriminate.
We upskill and educate
We help people be the best they can be on road, giving them the skills and knowledge, they need to increase their road safety, and protecting those around them.
IAM RoadSmart: a bit about our charity EDUCATION.
We enjoy driving and riding
In 2016, we became IAM RoadSmart.
We cover the breadth of the UK with a community of 80,000 members with aspiration to grow.
We have in excess of 170 regional Groups and a large team of volunteers on hand to support everyday road users like you, to start their journeys to becoming some of the best drivers and riders on the road.
We set people on their journeys knowing they have the best skills possible to get themselves to places safely: enjoying their leisure time, meeting friends and family, enjoying the flexibility that safe driving and riding brings.
We are ambitious
We want to reduce road incidences and fatalities with increased government lobbying and campaigning, a growing product portfolio, and new ways of reaching and inspiring new audiences.
We are brave
We want to embrace new technologies and develop a clearly defined journey for every single person who comes to us.
And finally, we want to be future-fit for road users of all abilities and backgrounds.
AMBITION. BRAVERY.
ENJOYMENT.
Your ambassador role: the journey starts here
As an IAM RoadSmart ambassador, you will be responsible for telling people about IAM RoadSmart’s purpose, playing a role across social media channels and supporting with occasional events and media requests all of which will help raise our brand profile and reach.
This is a flexible role to suit your availability, and as such there is no minimum time commitment; we’re just grateful for your help – no matter how big or small.
Our ask of you is simple; we’d like you to:
• Have a passion for the road safety discipline.
• Understand our products and services so that you can share the positive influence we have as a road safety charity.
• Post about IAM RoadSmart’s products and services on your social media platforms.
• Occasionally support at exhibitor and online events as a spokesperson for the charity.
• Help us build trusting relationships with potential customers.
• Represent IAM RoadSmart in a professional manner.
Our Marketing and Communications Director, Kat Hyde, will be your main point of contact, and looks forward to working with you on what will be an exciting journey.
Laying the foundations: ambassador code of conduct
At IAM RoadSmart, we really value all the support and commitment given to us through our various volunteer roles. Together we have an important role to play, but we have a united commitment to uphold the reputation of the organisation by behaving appropriately when representing the charity, and as a volunteer we ask that you work with us and lead by example. This Code of Conduct sets out clear expectations of the conduct required by all IAM RoadSmart volunteers.
Role and Property Health and safety Behaviour
• Read and be familiar with the volunteer role description.
• Read, understand, and agree with the Volunteer Handbook. (The code of conduct is contained in the Group Affiliate Handbook).
• Comply with the generic and role-specific IAM RoadSmart policies and procedures.
• Participate in any necessary training related to the role.
• Follow all reasonable requests by employees or volunteers who support and/or manage the volunteer role activities.
• When reporting IAM RoadSmart activities via social media, ensure that your content promotes and protects the reputation of IAM RoadSmart.
• Report any loss or damage to personal or IAM RoadSmart property whilst volunteering.
• Return all property belonging to IAM RoadSmart on or before the last date of volunteering.
• Respect, maintain and care for any property belonging to or paid for by IAM RoadSmart.
• Carry out the volunteer role activities with due care and diligence.
• Report any injuries, incidents, near misses and accidents which occur whilst volunteering.
• Comply with any health assessments and/or health surveillance activities in line with the volunteer role.
• Support the welfare of young people and vulnerable adults at all times making sure they are adequately supervised within their area of responsibility – see Safeguarding Policy.
• Minimise waste production and disposal by using IAM RoadSmart resources responsibly.
• Uphold the IAM RoadSmart values and behaviours.
• Act within the law at all times. This includes complying with the Road Traffic Act, adhering to drink-and-drug-related regulations and speed limits.
• Uphold the reputation of IAM RoadSmart and set a positive example to other volunteers.
• Be courteous and respect other people’s views, interests, and opinions.
• Behave in ways that value diversity and promote inclusion.
• Challenge and report inappropriate behaviour, discrimination and/or unfair treatment.
• Discuss any problems or issues in a reasonable, constructive manner without aggression.
• Take responsibility for own actions and acknowledge when mistakes are made.
In the spotlight: getting to know you…
We’d like to share a little bit about you with our community, and would be grateful if you could answer a few questions, and a share a photo, so that we can put a face to the name for our members, Groups, volunteers and staff.
We will be looking to promote your role as ambassador on our website, in member communications (newsletters and RoadSmart magazine) and across our social media channels.
THANK YOU!
Without you, we couldn’t do what we do.
Let’s continue the conversation!
