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Trusted by Used Car Dealers for Over 65 Years

2026

MEDIA KIT

2026

MAGAZINE ADS INDEPENDENT DEALER NETWORK QUARTERLY Digital-Only Publication Magazine Ads

BE SEEN. GET RESULTS. Connect instantly with 8,000+ California Used Car Dealers—and BE SEEN in the publication that drives dealer decisions.

MAGAZINE HIGHLIGHTS

Why Advertise in THE QUARTERLY?

The IADAC Dealer Network Quarterly Digital Magazine delivers unmatched brand exposure in a digital format that connects your business with California’s largest Independent Dealer network. With dynamic, interactive content and widespread reach, it keeps dealers engaged while showcasing your brand through: ✦ Industry Trends Staying ahead of the curve with key insights that empower dealers to tackle challenges and grow in an evolving market. ✦ Expert Advice Delivering actionable strategies on compliance, technology, and marketing that help dealers streamline operations and achieve success.

📊 Visibility Across Platforms Reach 8,000+ verified dealers across the IADAC website, mobile app, marketing emails, and social media channels—expanding your brand’s footprint beyond the page. 💰 Cost-Effective Engagement Save over 50% compared to print ads while delivering your message directly to engaged dealers. 📈 High Performance Metrics Benefit from a 43% email open rate and a 3% click-through rate, ensuring your digital ad gets noticed.

✦ Dealer Spotlight Highlighting inspiring, real-world stories that demonstrate innovation and excellence within California’s Independent Dealer community.

🌐 Trusted Dealer Network Maximize your impact with 58,000 monthly website views, 2,000+ daily visits, and 150+ daily active app users.

✦ Exclusive Vendor O ers Providing high-value promotions that capture dealer attention and drive meaningful business connections.

🔍 Trackable Results Monitor the success of your ads with measurable metrics like clicks, views, and dealer engagement data.

DIGITAL-ONLY AD PRICING Non-Member Pricing

IADAC Member Pricing 1Q

2Q Each

3Q Each

4Q Each

Ad Position

2Q Each

3Q Each

4Q Each

Full Page

$950

$925

$900

$875

Full Page

$1,400

$1,375

$1,350

$1,325

Half Page

$650

$625

$600

$575

Half Page

$1,000

$975

$950

$925

Front Cover Logo

$550

Front Cover Logo

$850

Inside Front

$1,200

$1,175

$1,150

$1,125

Inside Front

$1,600

$1,575

$1,550

$1,525

Inside Back

$1,200

$1,175

$1,150

$1,125

Inside Back

$1,600

$1,575

$1,550

$1,525

Back Cover

$1,250

$1,225

$1,200

$1,175

Back Cover

$1,700

$1,675

$1,650

$1,625

Ad Position

Unlock Member Pricing JOINIADAC IADAC and save up to $1,800 on ad placements! Join

4 Quarters—Best Price! Most Save $300+ Annually!

AD SPECIFICATIONS Back Cover Ad Specs

Artwork Size: 2550x3300 pixels (Portrait)

Half Page Ad Specs Artwork Size: 2550x1650 pixels (Landscape)

Front Cover Logo Ad Specs

Submit ads in high-resolution PDF, JPG, or PNG formats at 300 dpi, using RGB color.

Artwork Size: 750x375 pixels

Value o er required. Embedded links are allowed. See Publication Schedule for deadlines

Full Page Ad Specs

Submit ads by Publication Schedule deadlines. Include a value o er to ensure dealer interest and engagement.

EDITORIAL CALENDAR Themes and articles are tentative and subject to change. See Publication Schedule below for deadlines.

Q1: March Issue

Q3: September Issue

Theme: Strategies for Revenue Growth in 2026

Theme: Stay Ahead of Compliance and Legal Pitfalls

Feature Articles:

Feature Articles: • Understanding DMV Regulations and Compliance • Tips for Avoiding Compliance Missteps • FTC Challenges Facing Dealerships Regular Sections:

• Innovative Inventory Sourcing & Management Techniques • Digital Marketing Tactics to Boost Dealership Sales Regular Sections: • IADAC News • Legislative & Compliance Update • Dealer Spotlight • Legal Minute • Vendor Directory • IADAC Products & Services

• IADAC News • Legislative & Compliance Update • Dealer Spotlight • Legal Minute • Vendor Directory • IADAC Products & Services

Q2: June Issue

Q4: December Issue

Theme: Tech and F&I Tools to Drive Competitive Edge

Theme: Future-Proof Your Dealership: Trends & Insights

Feature Articles:

• Enhancing Sales with Website and Digital Retailing Solutions • The Latest F&I Trends and Solutions for Independent Dealerships Regular Sections:

• Maximizing Year End Opportunities: Strategies for Boosting Holiday and Tax Season Sales • Future Trends in the Auto Industry & Dealership Operations Regular Sections:

• IADAC News • Legislative & Compliance Update • Dealer Spotlight • Legal Minute • Vendor Directory • IADAC Products & Services

PUBLICATION SCHEDULE Issue

Editorial/Artwork Due

Publication Date

1st Quarter

February 10, 2026

March 24, 2026

2nd Quarter

May 12, 2026

June 19, 2026

3rd Quarter

August 11, 2026

September 18, 2026

4th Quarter

November 10, 2026

December 18, 2026

All ads are subject to approval. IADAC reserves the right the reject ads. Payment is due upon invoice receipt unless noted otherwise; 3.5% processing fee applies to credit card transactions under $1k. IADAC is not liable for errors beyond ad cost. All sales are inal; no refunds under any circumstances. Rates may change without notice. © 2026 IADAC. All rights reserved.

Independent Auto Dealers Association of California P.O. Box 13222, San Diego, CA 92170

For Advertising & Marketing inquiries e-Mail: advertising@iadac.org tel: 916-893-3306

2026

DIGITAL ADS DIGITAL ADVERTISING Website Ads In-App Ads Email Blast

CLICK. CONNECT. CONVERT. Expand Your Reach Instantly. Advertise across IADAC’s Digital Platforms to connect with 6,700+ Used Car Dealers who rely on us for trusted insights and solutions.

DIGITAL PLATFORMS

Bene its of IADAC DIGITAL ADVERTISING:

IADAC’s Digital Channels deliver robust reach and engagement across California’s 13,000+ Independent Dealers. With 8,000+ veri ied email contacts, our platforms connect your brand with the state’s licensed used car dealerships, providing maximum exposure and measurable results. Here’s how we amplify your brand: ✦

✦

🌍 Unmatched Reach Access 8,000+ licensed dealers statewide through platforms they trust to drive growth.

Website Ads Nearly 58,000 monthly page views and 2,000+ daily visits make our website a go-to resource for California’s Independent Dealers, ensuring consistent visibility for your brand.

📈 High Engagement Connect with dealers actively using IADAC’s platforms for actionable insights and opportunities.

In-App Ads Engage with 150+ daily active users who spend nearly 5 minutes per session—rare on digital platforms—reaching industry professionals who rely on the app for essential tools and updates.

🎯 Targeted Exposure Place your brand in front of engaged professionals seeking dealership solutions and partnerships.

Email Campaigns With a 43% open rate and 2.5% click-through rate—well above industry standards—our email campaigns deliver your message directly to thousands of engaged dealers.

AD TYPE & SPECIFICATIONS

*All ads high-res 72 dpi jpeg or png, max ile size 150 kb

Email Blast

In-App Ads

Website Ads Leaderbord Ad Specs *728x90 pixels

Banner Ad Specs Skyscraper Ad Specs *160x600 pixels

Medium Rectangle Ad Specs *300x250 pixels

*320x50 pixels

Email Blast Specs

Native Ad Specs 450x266 pixels

Headline: Max 50 characters

Ad performance is not individually tracked. Global site metrics only—UTM tracking recommended.

AD PRICING Ad Type

Format

IADAC Member Quarterly Minimum

Non-Member Quarterly Minimum

Website Ads

Leaderboard

$380/mo, $3,700/yr

$485/mo, $4,725/yr

Skyscraper

$315/mo, $3,100/yr

$425/mo, $4,200/yr

Med Rectangle

$265/mo, $2,600/yr

$375/mo, $3,650/yr

Banner

$225/mo, $2,200/yr

$335/mo, $3,275/yr

Native

$275/mo, $2,700/yr

$385/mo, $3,785/yr

$985/mo, $9,500/yr 1 email per mo

Not Available

In-App Ads

Email Blast Exclusive Email Blast No shared space

Go-Live Date

Submission Deadline

1st of month

15th of previous month

In-App Ads

300+ daily users

1st of month

15th of previous month

Email Blast

41% open rate, 2.5% clicks 1 per company per month

Tuesdays

15th of previous month

Reach & Details 1,000+ daily page views

Ad Type Website Ads

PUBLICATION SCHEDULE

Body Text: 150-200 words Value & CTA: Prominent savings & UTM URL Images: Hi-res 72 dpi, 600x400 pixels*

Unlock Member Pricing JOIN IADAC

And save $100+/mo on Digital Advertising! All ads are subject to approval. IADAC reserves the right the reject ads. Payment is due upon invoice receipt unless noted otherwise; 3.5% processing fee applies to credit card transactions under $1k. IADAC is not liable for errors beyond ad cost. All sales are inal; no refunds under any circumstances. Rates may change without notice. © 2026 IADAC. All rights reserved.

For Advertising & Marketing inquiries Independent Auto Dealers Association of California P.O. Box 13222, San Diego, CA 92170

e-Mail: advertising@iadac.org tel: 916-893-3306

2026

PARTNER PACKAGES Member-exclusive packages run quarterly to match dealer buying cycles and marketing timelines.

ONE SMART PACKAGE Across All IADAC

COMPLETE VISIBILITY.

Channels Maximize your brand’s reach across California’s Independent Auto Dealer network with bundled, quarterly marketing solutions. Partner Packages give you priority exposure across our most valuable channels—at exclusive discounted rates.

MARKET LEADER PARTNER

Best For: Vendor members seeking maximum visibility across all platforms.

Quarterly Package Includes:

MARKET LEADER

✦

1 Full Page Digital Magazine Ad (Quarterly)

✦

3 Website Ads—3 Months

✦

3 App Ads—3 Months

✦

3 Email Blasts—3 Months

✦

+ 3 App Noti ications (NEW: $100 each)

✦

+ 3 Social Media Announcements (NEW: $100 each)

Regular Price: $6,425 Package Price: $5,650 ($775 Disc.)

GROWTH BUILDER PARTNER

Best For: Vendor members expanding awareness with consistent multichannel presence.

Quarterly Package Includes: ✦

1 Full Page Digital Magazine Ad

✦

2 Website Ads

✦

2 App Ads

✦

2 Email Blasts

✦

+ 2 App Noti ications

✦

+ 2 Social Media Announcements

Regular Price: $4,600 Package Price: $4,160 ($440 Disc.)

BRAND INTRO PARTNER

Best For: Vendor members new to IADAC looking for targeted entry-level exposure.

Quarterly Package Includes: ✦

1 Full Page Digital Magazine Ad

✦

1 Website Ad

✦

1 App Ad

✦

1 Email Blast

✦

+ 1 App Noti ication

✦

+ 1 Social Media Announcement

Regular Price: $2,775 Package Price: $2,580 ($195 Disc.)

Partner Packages (Per Quarter)

Feature

Market Leader Growth Builder

Brand Intro

Magazine Ad

1 Full Page

Reach 8,000+ licensed California Independent Auto Dealers

Website Ad

3 months

2 months

1 month

Access 2,000+ daily website visits

App Ad

3 months

2 months

1 month

Email Blast

3 sends

2 sends

1 send

App Noti ication

3 sends

2 sends

1 send

Social Announcement

3 sends

2 sends

1 send

Package Price

(save $775)

$5,650

$4,160

(save $440)

Annual Prepay Bonus: Lock in consistent exposure and save even more. Ask us how!

All ads are subject to approval. IADAC reserves the right the reject ads. Payment is due upon invoice receipt unless noted otherwise; IADAC is not liable for errors beyond ad cost. All sales are inal; no refunds under any circumstances. Rates may change without notice. © 2026 IADAC. All rights reserved.

Views from 43% open rate

$2,775

(save $195)

Optional Add-Ons Available: Extra Email Blasts, Sponsored Articles, Graphic Design

Independent Auto Dealers Association of California P.O. Box 13222, San Diego, CA 92170

Clicks from 150+ daily app users

For Advertising & Marketing inquiries e-Mail: advertising@iadac.org tel: 916-893-3306