PUPIL News

Aditya mahapatra c2022

Aditya won the Scottish Edge ‘Young Edge’ award in May in recognition of the successful influencer marketing company Augmentum Media, which he set up to promote Health and Wellness brands. Aditya and his business partner Sambhav Chadha won the award which celebrates promising businesses in Scotland where the directors are aged under 30. At just 19 years-old Aditya is one of the youngest winners.

Since starting Augmentum in early 2022, Aditya’s mission has been to drive healthier change in this world by working with health and wellness brands, leveraging the power of influencer marketing and the creator economy to raise awareness of his mission. Both Aditya and Sambhav are looking to truly pioneer the space with a new type of creator strategy, which focuses on relationship first marketing - dubbed ‘Influencer Seeding’. The pair started the company while at school and continue to balance growing and scaling the agency alongside studying for a university degree.

Clockwise from top:

Beaton Road - was officially opened in 1960 by the Lord Lyon, King of Arms.

Trongate - the foundation stone was laid in 1641.

Elgin Street - 1876. It was the first Hutchesons’ Girls’ School.

Kingarth Street - opened in 1912. It became the Primary School after the amalgamation in 1976.

Crown Street - opened in 1841, demolished in 1969.