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Hutch - 2026 Brand Book

Page 1

Table of Contents 03

Our Story

04

Our Values

08

Campaigns

11

Events

13

Press


Our Story

03

Established in 2010 by New York native Daniel Saponaro, Hutch is a women's contemporary fashion brand headquartered in NYC. Known for its effortless, feminine designs, Hutch is celebrated for creating bold, flattering, and versatile pieces. Each garment reflects Daniel's passion for vibrant colors, imaginative prints, and timeless elegance. Hutch is dedicated to size inclusivity, ensuring that their fashionforward styles cater to a wide range of body shapes and sizes. Hutch is available in more than 550 boutiques across the country and is sold at major retailers such as Anthropologie, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Free People, Rent the Runway, and Nuuly. Hutch has also caught the eye of A-list celebrities, with Lucy Hale, Iskra Lawrence, Ashley Park, Candice Huffine, Shanina Shaik, Mary Fitzgerald, Ellie Thumann, Alex Newell, and Ana Gasteyer among the notable names spotted wearing the brand.


Our Values

04

Hutch takes pride in our commitment to size inclusivity, ensuring that our fashionforward styles cater to diverse body shapes and sizes.


Our Logo

05


Our Prints

06

Hutch is a print-centric brand that releases 11 collections annually, each featuring at least 6 prints. Most prints are created in-house by our design team, who blend traditional techniques like watercolor and ink with modern digital tools. The design process begins by selecting color palettes and developing print concepts, ensuring that every season tells a distinctive story and evokes a unique feeling.


Campaigns

07

SPRING 2026

RESORT 2026

OUTERWEAR 2025

FALL 2025

SUMMER 2025

SPRING 2025


The Collection - Spring ‘26

08


Seasonal Collections

09

Spring Swim


Retailers

10


Retailers

12


Retailers

13


Retailers

14


Retailers

15


Events & Dinners

NYC

16

West Hollywood

Santa Monica

Nashville

Charleston

& more!


Brand Trip

17

Punta Cana, Dominican Republic


Celebrities

18

Hutch is not only loved by our customers, but has been worn by A-list celebrities such as Lucy Hale, Shanina Shaik, Mary Fitzgerald, and more.

@ashleyparklady

@shaninamshaik

@niasioux

@candicehuffine

@sarayublue

@robinrobertsgma

@madisonlecroy

@bodycourage

@levabonaparte

@charitylawson


Influencers

19

Hutch has also been seen all over social media, worn by everyone’s favorite influencers.

@tezza.barton

@ashley_dorough

@iskra

@katee.bartlett

@natalieoffduty

@dylanasuarez

@vishakhalaka

@findingpaola

@alinacharova

@greivy


Press

20


Sales Inquiries

21

Hutch Sales Team

Showrooms

Nikki Koutoufaris Director of Sales & Merchandising Nikki@hutch-design.com

Northeast Harwood Showroom lindsay@harwoodshowroom.com jami@harwoodshowroom.com

Kari Sheldon Senior Sales Manager Kari@hutch-design.com Leah Knotoff Senior Account Executive Leah@hutch-design.com Kristen Castro Senior Account Executive Kristen@hutch-design.com

New York Office 224 W 35th. Fl. 4 New York, New York 10001

Southeast James Paul Apparel Group james@jamespaulapparel.com hello@jamespaulapparel.com Southwest Mix Showroom larin@mixshowroomdallas.com sarah@mixshowroomdallas.com West Coast Focus Showroom alex@focusshowroom.com, ryan@focusshowroom.com gabrielle@focusshowroom.com

PR Inquires Ryan Lombard Director of PR Ryan@hutch-design.com


www.hutch-design.com

@hutch_design

@hutch_design


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