Seller Select DP // Garry Packer

SELLER SELECT MARKETING PLAN

Experience the HUNT ERA Advantage

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MARKETING CONSULTATION GARRY PACKER

Licensed Associate Real Estate Broker Direct: 518-421-7331 Office: 518-831-0300 Email: garry.packer@HUNTrealestate.com Web: garrypacker.HUNTealestate.com 1750 Route 9 Clifton Park, NY 12065

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MY PROFESSIONAL EXPERIENCE GARRY PACKER Garry began his career in real estate in August 1989, and a year later, became Rookie of the Year for his real estate company at the time - a top honor for a new sales professional. Since then, he has sold hundreds of homes throughout the Capital District and is a multi-million dollar producer.

It is Garry’s goal to do everything he can to work with his clients and ensure their success, whether in buying or selling a home. His favorite example is when he dressed as Abe Lincoln at his own open house to sell a 150 year old farmhouse. The property ended up getting additional marketing exposure on the local Channel 6 news broadcast, where reporters picked up the story of this unique technique to sell a home.

A resident of Glenville since 1985, Garry lives with his wife, Patti. In addition to being a real estate professional, Garry is a certified graphologist, also known as a handwriting specialist. Garry is also active in the community as a Glenville Rotarian, an ambassador for the Capital Region Chamber of Commerce, and as a volunteer in playing piano at local nursing homes. He is one of the three founders and board members of the Capital Region Veteran Park, a unique park covering 11 counties in upstate NY that has a memorial, café, historical museum, and facility to help veterans with employment and other needs.

For all your real estate needs in the Capital Region and beyond, reach out to Garry today.

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SATISFIED CUSTOMERS L& L Harvey

“Thank you very much for you help and guidance in our new home purchase Your professionalism and concern were greatly appreciated.”

W & R Jorgensen

“To whom it may concern, we would like to take this opportunity to write a testimonial of recommendation for Garry Packer, who has represented us in the sale of our home.

We have found him to be extra ordinary compared with other real estate agents in his sincerity, cooperation and aggressiveness to the cause and friendliness. We also found that he has and uses exceptional inabilities. We would highly recommend him on an overall basis for anyone.”

M Kelly

"We listed our house through Garry. He assisted us in any way possible from the very start of our association. Throughout the whole listing to sale process. Garry kept in close touch with us. He returned our calls promptly and kept us well informed at all times. We have bought and sold a few houses previously, but this time we received much more service than we had ever gotten before from our real estate listing person.

With regard to details after the sale and before closing, Garry helped us in many ways, including coordinating and and date of settlement with our attorney and the purchasers and their agent. He bought us lunch one day while we packed; physically helped with packing another day; transported goods to a local non-profit organization for donation; and put us in touch with a mover who assisted us during the last hours so we could get all our belongings our before settlement. All of this accomplished with professionalism, enthusiasm and unflagging good humor on Garry's part. This was the best experience we have ever had with a real estate listing agents.”

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SATISFIED CUSTOMERS E Brown

“I am writing to express our appreciation to Garry. His enthusiasm, knowledge and hard work helped us to sell our first home and find our perfect new home. If in the future we look to move again, we will be calling Garry. He is not just efficient at his job but he is wonderfully personable”

D Graves

“This is to inform you that it has been a great pleasure to work with Garry Packer during the selling of my house. He has been most helpful in providing me with suggestions on how to prepare the house for sale and informing me the progress that was being made. Also, I appreciate his integrity, honest and being forthright in the decisions that were made in connection with the sale. I highly recommend Garry Packer as a realtor to anyone that is interested in selling a house I have been recommending him to friends and other people of whom I have had contact.”

E Dalsandro

"Garry Packer was recommended to us by a business acquaintance , and from our first meeting, we felt that he would be the person we could trust to handle a situation that was very difficult for us. Needless to say Garry lived up to, and far beyond , our expectations. Garry is the ultimate professional. His work ethic and professionalism are exemplary. He kept us up to date on all matters concerning showings, and never failed to return a phone call in a timely fashion. Garry is a people person and makes you feel that your satisfaction is his ultimate concern, which comes easily because he really does care.”

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SATISFIED CUSTOMERS

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SATISFIED CUSTOMERS

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SIX STEPS TO SUCCESS ONE

Understanding your goals

TWO

Preparing your property for sale

THREE

Implementing your Seller Select marketing plan

FOUR

Determining the pricing strategy

FIVE

Creating a seamless experience

SIX

Expert negotiation & transaction management

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STEP ONE UNDERSTANDING YOUR GOALS • Why have you decided to sell?

• Are you looking to buy another property?

• When would you like to close?

• What are your expectations?

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STEP TWO PREPARING YOUR PROPERTY FOR SALE

You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:

• • • •

Enhance your curb appeal Unclutter and organize your interior Direct attention to your property’s best features Design a flow for showings

You only get one chance to make a first impression.

Home Warranty

To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.

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STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY • Enhanced Web Presence • Comprehensive Just Listed Campaign • Targeted Open House Promotions • Professional & Prompt Lead Handling • HUNT Hotline Lead Capture System • ProShowSM Powered by ShowingTime • Strategic Partnerships • HUNT Distinctive Properties

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ENHANCED WEB PRESENCE Featured presentation on HUNTrealestate.com, your Sales Professional’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including: • Zillow • Trulia • Realtor.com • Homes.com • LuxuryRealEstate.com*

*HUNT Distinctive Properties Only.

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Step THREE continued

ONLINE MARKETING A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:

• Property Website • Single & Double-Sided Property Flyers • Property Brochures • Email Blast Postcard • Printed Postcard • Virtual Tour • YouTube Video

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ONLINE MARKETING ERADistinctiveProperties.com Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to location-based searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.

To qualify for ERA Distinctive Properties the listing price MUST be in the top 10% of the MLS data for that market. The market is defined by each zip code, and changes depending on location.

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Step THREE continued

COMPREHENSIVE JUST LISTED CAMPAIGN The moment your home is listed, your marketing campaign begins with targeted digital advertising:

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Step THREE continued

COMPREHENSIVE JUST LISTED CAMPAIGN The moment your home is listed, your marketing campaign begins with targeted digital advertising:

• Display ads on Facebook and across hundreds of websites • Geo-targeted to be seen by local prospects • Behaviorally targeted to specifically reach real estate intenders • Daily reporting shows how many people are viewing your property

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Step THREE continued

TARGETED OPEN HOUSE PROMOTIONS Your Open House will be supported with a dynamic marketing campaign that includes:

• Open House listing on Zillow, Trulia & Realtor.com • Property Flyers • Email Blast Postcard • Facebook Posts • HUNT Signage

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Step THREE continued

HUNT Customer Service:

• Professional and prompt response to all internet, voice and text inquiries on your property • Digital lead management system instantly routes prospective buyers directly to your HUNT Sales Professional

HUNT Hotline – Our Exclusive Lead Capture System:

• 24/7/365 information on your home via voice, text or mobile • Captures interested buyers in front of your property • One region-wide phone number for all HUNT ERA listings

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PROSHOW POWERED BY SHOWING TIME Staffed by live operators seven days per week, ProShow is the most effective system for showing your home.

• Tracks and catalogs all of your home’s showing appointments • Collects agent and buyer feedback after they view your home • Identifies buyers already in the market looking at similar properties • Arranges your showing preferences to accommodate your schedule

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STRATEGIC PARTNERSHIPS ERA Real Estate:

• HUNT is the #1 largest ERA affiliate in the nation • Expanded Marketing Reach:

35

Countries

Worldwide

2,286

Offices

Worldwide

36,109 23,129

Sales Professionals

Worldwide

International

Sales Professional

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•

Argentina

•

Italy

•

Qatar

•

Australia

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Japan

•

Romania

•

Austria

•

Laos

•

Russia Senegal

•

Belgium

•

Latvia

•

Serbia

•

Bulgaria

•

Liechtenstein

•

Singapore

•

Cambodia

•

Luxembourg

•

Slovakia

•

Canada

•

Macau

•

South Africa

•

Chile

•

Malaysia

•

Spain

•

China

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Mauritius

•

Sweden

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Colombia

•

Mexico

•

Switzerland

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Czechia

•

Morocco

•

Thailand

As part of the ERA Distinctive Properties

•

Denmark

•

Myanmar

•

Tunisia

portfolio, your listing will receive exposure

•

Estonia

•

Netherlands

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United Arab Emirates

•

France

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New Caledonia

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United Kingdom

•

French Polynesia

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New Zealand

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United States

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Germany

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Papua New Guinea

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Uruguay

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Greece

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Peri

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Venezuela

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Hong Kong

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Philippines

•

Vietnam

•

India

•

Poland

•

Indonesia

•

Portugal

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WORLDWIDE EXPOSURE Reaching foreign buyers on the biggest international network.

within a premium network of nearly 100 sites in over 60 countries.

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DISTINCTIVE PROPERTIES The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing.

Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.

• Gold HUNT Distinctive Property yard sign • Professional photography • Listing on LuxuryRealEstate.com – The Internet’s #1 search site for luxury homes

• Property ad in HUNT Distinctive Properties eMagazine • High-end property brochures • Exposure on HUNT social media channels

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TOP-TIER EXPOSURE

*

Premier Network Your home will also reach high net worth homebuyers on sites such as WSJ.com, RobbReport.com and JamesEdition.com.

*Additional fee may apply. Subject to agreement between homeowner & listing agent.

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SOPHISTICATED SOCIAL Powerful Automation As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers.

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Step THREE continued

LUXE CORNER

by ERA Distinctive PropertiesSM

Award-winning Digital Magazine Our digital magazine showcases luxury listings from the ERA Distinctive Properties portfolio throughout the nation. The magazine is published bi-annually on ERADistinctiveProperties.com and features editorial content about luxury trends, community spotlights, interior design and high-end lifestyle topics.

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LUXURY ADVERTISING Your property could receive additional exposure in premium publications and websites that target affluent buyers.

*Additional fee may apply. Subject to agreement between homeowner & listing agent.

*

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1. Understand Local Market Conditions

STEP FOUR THE 4 STEPS OF PRICE STRATEGY

Inventory, Average Days on Market, Price/Square foot

2. Compare Properties Condition, Location, Size, Property Features

Pricing Right While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair

3. Determine Window of Opportunity Price Accurately: The majority of offers are received near the beginning of the listing period

market value, from the start, will generate the most activity from real estate agents and home buyers.

The price must attract enough attention to result in

4. Determine Listing Price

showings and offers.

Create a pricing strategy that will encourage buyer offers

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STEP FIVE CREATING A SEAMLESS EXPERIENCE Complete Homeownership Services Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.

HUNT Mortgage

HUNT Insurance

Pre-qualification of prospective buyers Low Rate Guarantee for your next home loan*

Complete line of property and casualty policies

Network Title Agency

HUNT Homeowners Club

Title search services

Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network

*Certain restrictions apply. Consult HUNT Mortgage for details.

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Step FIVE continued

HUNT RELOCATION SERVICES Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.

• Ranked in Top 1% of all relocation brokers nationwide • Exclusive Principal Broker membership in Cartus • Moving out of the area? Get complimentary referrals to qualified service providers in your destination market

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STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE

Follow through from listing to sale – and beyond We will keep you constantly informed on all activity surrounding the marketing of your property.

• Feedback on showings, lead generation, advertising, and pricing conditions

• Detailed reporting on inbound prospect inquires and customer • • • • • • •

reactions Evaluate offers and negotiate best price and terms Facilitate inspections Coordinate closing date, time, location and contacts Monitor buyer financing and home appraisal Follow up on details Review closing statement Close the sale

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MANAGING THE TRANSACTION FOR SALE

PRE-SALE

(Execute Marketing Plan)

(Consultation & Planning) • • • • •

Comparable Market Analysis Review Seller Select Marketing Plan Property Photos Taken Open House Scheduled HUNT Yard Sign Installed

• • • • • • • •

Listing Placed on MLS & HUNTrealestate.com Distribution to Partner Websites Online Marketing Launches HUNT Digital Listing Center HUNT Hotline ProShow Sets Appointments for Brokers & their Buyers Continually Monitor & Analyze Marketing Plan Review Offers & Negotiate with Buyer

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SALE PENDING

(Complete Settlement Process) • • • • • • • •

Get Approvals from Attorney Deposit Buyer’s Earnest Money Title Search with Network Title Review Inspections and Disclosures Complete Repairs with HUNT Homeowners Club Final Inspections with Buyer and Seller Remaining Funds Deposit into Escrow Record Deed of Title with Network Title

SOLD

Facebook Boosted Ad & Geo-Targeted Digital Ads ePostcards, Custom Property Website YouTube Video, Virtual Tour Facebook Posts & Property Brochures Agent Presents Offers Negotiate Offer and Counter Offer Reach Final Agreement

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EXPERT NEGOTIATION Protecting your interests from contract-to-closing • Negotiate the sale price and terms with the purchaser and buyer’s agent

• Manage the entire transaction –

coordination inspections; attorney, mortgage and title services

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Step SIX continued

OUR COMMITMENT TO YOU 100% Risk-Free Guarantee You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.

“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”

Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation

SELLER SELECT

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MARKETING PLAN Facebook: Facebook.com/HUNTRealEstate Blog: HUNTSince1911.com YouTube: Youtube.com/huntrealestate Instagram: Instagram.com/huntrealestate Twitter: @HUNT_ERA

HUNTrealestate.com 855-400-4868

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To qualify for HUNT Distinctive Properties the listing price MUST be a minimum of $600,000. HUNT Real Estate ERA reserves the right to change, remove or add to strategy options at any time.

HUNT is a registered trademark of HUNT Real Estate Corporation. ©2023 HUNT Real Estate Corp. Revised 8/2023