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N E w s l E T T E r

FEBRUARY - APRIL 2019 ISSUE 91

Fully updated HUNTrealestate.com and CRM system launching April 30th! As announced at our Annual Awards celebration, we are currently wrapping up the design work on our completely reimagined HUNTrealestate.com and upgraded CRM platform. We have partnered with the top-of-the-line real estate technology vendor that is the industry expert at building stunning brokerage websites, agent websites, and powering an amazing CRM system that is second to none.

News around the Regions Check out the recap of our annual awards celebration.

See more on page 6 â‰Ľ

Enter the 4th Annual

HUNT PeT-a-Palooza PHoTo CoNTesT! Details on Facebook - Team HUNT! continued on page 12 â‰Ľ

“The Value of a HUNT Real Estate Professional”

Recently (March 4, 2019), the Wall Street Journal printed an opinion piece written by two individuals who are leaders in an organization called REX, which, as they say is “a real estate brokerage that uses big data and machine learning”. In this piece, entitled “When You Buy or Sell a Home, Realty Bites”, the authors claim that we members of the National Association of Realtors (“NAR”) have “shielded [ourselves] with a skein of anticompetitive practices, such as restrictive ‘all or nothing’ membership rules and commission practices [so we can keep] the high fees [we] charge unchanged since 1991”. They go on to accuse us of costing the US economy more than “anything Canadian dairy companies or European car makers could do to their counterparts in the US.” Besides being a silly comparison, they are simply wrong. They do cite one fact (although their quotes of what is charged for brokerage services in other parts of the world are not entirely accurate) that we must be mindful of: real estate brokers and agents in the US do charge more, as a percentage of the selling price, than is common in Europe, Australia and most of the rest of the developed world. They are also wrong in their claim that we will “work hard to slow down innovative technologies and business models that undercut [our] cartel” and that “it’s time for the revolution in residential real estate to come to fruition.” Nonsense. Clearly, they don’t know much about our organization or our history. Somehow, they have had an epiphany without bothering to investigate what is going on in many places and among many thoughtful people in our industry. Their self-serving, condescending article is really designed to do

a Message from the Ceo

one thing: justify their business model—they are a commission discounter with sales agents as employees, much like Redfin. They may also be targeting this article at their investors to keep them interested. As you might imagine, NAR has lashed back. NAR President John Smaby accurately stated, “NAR members showcase their value in guiding buyers as they sift through a sea of misleading information found online, while also helping clients navigate inspections and appraisals, secure reliable mortgage lenders and eﬀectively prepare their homes for sale…” Less artfully, Smaby goes on to say that “REALTORS are more than agents and apps. They are community advocates who commit to a code of ethics and advocate for private property rights [and that] consumers want a trusted professional to guide them through this process. And there is no substitute for that.” This party line of NAR is true for some, but not by any means all REALTORS. And herein is the real issue: There are 1.3 million of us members of NAR. Average production is chronically low, and beyond a code of ethics and state requirements for licensing, there are really very few “standards”—and within any region there is a relatively consistent “customary” gross commission rate, charged by the newest as well as the most seasoned, successful veteran agents. A predominant consumer perception is that when selling, the seller has two choices: pay that customary commission or go it on your own and “save” the commission. When choosing to pay a commission, a seller is most likely (70%+) to list with an agent that they know or know of—the Center of Influence eﬀect. Information about properties listed for sale is ubiquitous. There are

literally thousands of websites in most major markets that display all available properties. As we well know, prospective buyers will, in the vast majority of cases, paw through various websites before seriously engaging an agent. As customers engage more with technology, before enlisting the services of an agent, the eﬀect of an agent’s COI on their overall production will gradually decline, which is why many productive agents and teams are “buying” leads online (e.g. Zillow) and constructing eﬃcient lead intake and nurturing systems to build their production pipeline. This is something we promote and in fact participate in via our own lead generation system and our team of professionals that work on those leads. From the cheap shots in the article I refer to above to the explosion of lead generation systems, the value of what we do—our professional services—will be questioned more frequently and there will be downward pressure on what we charge. I recently met with the team leaders of a group we are trying to add to our ranks in one of our Regions. They said that their average gross commission per side, on a large number of sides, was 2.25%! This seems counterintuitive to me. Why would a highly successful team charge less than the customary commission in that Region? Shouldn’t they charge more? This is our challenge: to prove value in our services. How would you define your value? I hope it begins with what we talk more and more about—your expertise in our product (real estate itself, generally, and specifically the geography and all the properties in it where you choose to specialize), our services (the entire array, but specially those you determine are most appropriate for your client), marketing (from pricing, to condition, to media and lead generation), and sales skills (the selling cycle from prospecting to closing and everything in between). Building expertise in all these areas is central to

the redesign and implementation of our new Career Development Program—all available to you for free. And it is through your expertise that you can claim to be a professional, very diﬀerent from the average “agent” in our industry. We want you to be diﬀerent—and better. We want you to win in every business opportunity. And we want you to win on the foundation of your expertise and professionalism, providing real value to your clients, value they will not question—because you, supported by our entire HUNT organization—your team—are worth it! Lastly, as I mentioned at our recent Awards Celebrations, 78% of American families live paycheck to paycheck. A sad fact. But did you know also that 50% of Americans do not own even one share of stock in any publicly-traded company? The homeownership rate in this country is about 64%. Your ability to help people negotiate and close on the purchase and/or sale of real estate does more for the creation of wealth for the average family than anything else. This is the REAL VALUE of what you do every day!

Peter F. Hunt

Chairman and Chief Executive Officer - HUNT Real Estate Corporation

a Message from the Ceo

Career Development Over the past year, in order to ensure that all of you have access to the most relevant, robust training programs in the industry, we have been working to reinvigorate and recreate our training programs here at HUNT. We are proud to share that after a lot of hard work, we have completed one full cycle of our newly created 12-week Kickstart training program and are well underway on our next cycle. Kickstart focuses on both sales skills and product knowledge, with topics such as Prospecting (5 modules focusing on diﬀerent strategies), Objection Handling and Negotiations (2 modules), Listing Presentations (3 modules which include preparation for listing appointments and role playing strategies), Residential Construction, The Sales Cycle (3

BUFFALO/NIAGARA: …I have worked for several Fortune 100 companies and know the importance of a great training program. When I decided to go into real estate, I chose HUNT because of the investment in training provided. The HUNT Kickstart training program is much more than I expected. The classes provide real world, useful information intended to develop sales professionals to their full potential… Whitney Lagaly (Hamburg branch)

modules) and more! Each module gives real estate professionals specific, actionable things to do in order to build and grow a sustainable career in real estate. These classes are modular, and while each builds on previous knowledge, they are created in such a way that you can enter the program at any time. These classes are being taught in sync across all regions. Class sizes continue to grow as our real estate professionals hear about the program from their peers, so we have a great mix of new and experienced real estate professionals taking advantage of the learning opportunity. The response to our new training program has been amazing, here are just some of the things we’ve been hearing from the real estate professionals who are attending:

… I chose HUNT because of the training program that they oﬀered, and that ended up being the best choice that I’ve made as a new agent…The training program is an invaluable tool. There is not enough that I can say about this program and I believe that every agent, new or seasoned, should do this class multiple times throughout their career. I am in my third month now, I’ve completed three transactions and I’m looking to go full-time in the next 30 days. The training program gives you the knowledge to succeed in this career, all you have to do is apply it in a driven manner and you achieve greatness… Daniel Dietrich Jr. (Akron branch)

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ROCHESTER:

CaPiTal:

…The HUNT Real Estate ERA Kickstart program has enabled me to be competent when talking with clients. I recently had a client who wanted to buy a house….The training program does a great job at explaining what it takes to be a successful agent, as well as diving into real life examples of real estate transactions…

…When I first started at HUNT, I was a brand new agent. The exceptional training I received from HUNT…prepared me for a successful career in real estate. As a former educator, I can truly appreciate the time and eﬀort that went into each training session. The HUNT approach to training definitely provides a positive learning environment where agents can acquire the skills needed to serve their clients in the best way possible…

Ernest Callaway (Perinton branch) …Our trainers’ knowledge of the real estate business coupled with real world experience allows them to deliver the training in a factual and engaging manner…Slides are not simply read on a screen, each lesson is supplemented with real world examples and anecdotes that really help the message sink in…

Michele Edwards (Clifton Park branch)

Peter Fountain (Webster branch)

…Kickstart training has helped with thinking things through in a real world situation, and also to helps me implement self-paced learning after class to grow my business…I appreciate the experience of the live interaction and the experienced real estate advice of the instructor…

arizoNa:

Kelly Banks (Glendale branch)

If you haven’t stopped by to check out a Kickstart class yet, please do. You can find the schedule for all of our training classes in your region by checking out the calendar on HUNTLearning.com.

CHECK YOUR EMAIL MONDAYS FOR THE WEEKLY TRAINING CALENDAR Jennifer Maxian, Director of Career Development 716-946-6112 jennifer.maxian@huntrealestate.com

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News Around the Regions Buﬀalo/Niagara region The Buﬀalo/Niagara region held its annual awards celebration on March 6th at the Seneca Niagara Casino. Here are some of the top awards that were given during the event. Our Hamburg Branch, with the leadership of Neil Gerrity, was recognized as the first branch in the organization to achieve the much sought after Platinum Branch designation. Williamsville Village, led by Susan Ballard, was Most Improved, both region and companywide. Lancaster, through Kelly Spurlock’s direction, received the HUNT Mortgage Excelsior award. And last, but not least, Michelle Molisani was honored as HUNT’s Employee of the Year. Congratulations to all of our sales professionals and employees, and thank you to everyone who contributed in making the awards celebration such a success.

Peter Scarcello, Regional vice President - Buﬀalo/Niagara

rochester region One 60 degree day in Rochester has ignited Spring Fever! HUNT Professionals are already busy with buyers and scheduling listing appointments. Multiple offers are in full swing with houses selling within 24 hours. As part of an initiative for Career Development, we hosted a seminar on How to Navigate Multiple Offers and invited several of our top agents to take part in a panel discussion. Career Development is also hosting ERA’s ACHIEVE program. The program is an accountability class that runs for 4 weeks and guaranteed to increase your business! ACHIEVE kicked off on March 25 and runs once every quarter so every sales professional has an opportunity to partake! Rochester has been busy Celebrating Success! Three branches have earned BRONZE status (Canandaigua, Perinton & Greece) and Brighton-Pittsford received the BRANCH OF THE YEAR award. Several social events and happy hours have been hosted to thank the HUNT professionals for their great work! We’re looking forward to more growth and success in the coming months.

Catherine Peters, Rochester Regional Trainer ________________________________________________________ The HUNT Annual Awards are a wonderful time to reflect on all of the remarkable accomplishments of our devoted sales professionals. I am always pleasantly surprised at the number of professionals who continue to grow their business, year after year.

Perhaps the most exciting time of the awards is the recognition of the successes of the newly licensed salespeople and rising stars in our industry. Nick Welch, one of the professionals in our Perinton branch and member of the John Denniston Team, closed over $1m in business his first year and is on track to exceed his goal of $2m in volume. In keeping with the motivation and drive of Nick and the rest of our sales professionals in the Rochester region, Tanya Kelly (team leader of the RocSite Homes Team) closed over $3m in the first 10 months of her real estate career! I am looking forward to supporting Tanya and all of our rising stars, and honoring them at the next HUNT Annual Awards. Our largest branch in the Rochester region, Brighton/Pittsford, earned the “Branch of the Year” Award. Thank you and congratulations to all of our hard working professionals, leaders, and support staﬀ in Brighton/Pittsford! In addition to the residential real estate brokerage, the awards are also a time to celebrate the incredible accomplishments of our ancillary businesses. I had the honor of accepting the HUNT Mortgage Branch of the Year and the HUNT Mortgage Most Improved Branch awards, along with David Kuperus, for our Canandaigua branch. This branch has a remarkable 60% capture rate - the highest companywide! In the words of Dawn Kane, the Canandaigua branch’s Individual Sales Professional of the Year, “HUNT Mortgage gives us as real estate professionals the leading edge in performance, and buyer /seller satisfaction. Our HUNT Mortgage consultant Lisa Durfee is helping change how we do business - she keeps it simple, smart and gets the job done quickly - her service and support is unbeatable. Charles “Chip” Murphy, Regional vice President - Rochester Region

News around the regions

Central New York & Capital regions Inspiring, motivating, incredible and spectacular are just a few of the adjectives our sales professionals used to describe this year’s Annual Awards Ceremony for Central New York, Northern New York and Capital Regions. Celebrating the performances of our Sales Professionals is always an exciting time for me and no, not just because I get the chance to poke some fun at people from the stage, but to see the culmination of such incredible success all in one room. Every year I am astonished at how many of our professionals continue to grow their business to previously unmatched levels. I ask myself what they can possibly do next year, how far can they go? Here are a few comments from fellow attendees: Tracey Siciliano from our Manlius Branch said: “We were so proud of all of the accomplishments of such an amazing group of real estate professionals. Hearing about the incredible success some of our fellow agents had achieved this past year was both inspiring and motivating for us, to not only focus even more on perfecting our own business, but to also motivate our House2Home Team to achieve everything they have dreamed of and more.” Judy Winslow, also from Manlius, said: “Celebrating the success of team members is important for job satisfaction. Recognition of all is well done by HUNT's management team, not only at our Annual Awards Ceremony, but continuously throughout the year. HUNT is a family-oriented business and I wouldn't want to be anywhere else - except for on the golf course!”

This past month, Clinton had a "Whine and Wine" prospecting night and Oneida had a "Bitchin' & Bourbon" prospecting night. These team-building events produced a lot of leads! Many agents from diﬀerent oﬃces attended, which was a surprise to us, and all were eager to prospect. Each prospected in their own way while Jeanette Denney was there to encourage and come with additional ideas. Some agents went on FSBO sites and followed up with calls and emails, some went after expired leads and sent up a search so the agents could be notified about expireds on a weekly basis, others went through Facebook to message their COI and still more worked on mailouts. Christina Bertrand was at each prospecting night and made calls to formerly dead leads and turned many into active leads. Several listing appointments came out of these nights – these were great events that everyone loved! Thank you to everyone who came. Jeanette Denney, Branch Director - Clinton & Oneida

Gaetano Belmonte, from our Dewitt Branch, said: “I was especially impressed at this year’s HUNT Annual Awards Celebration. The setting was memorable, the stage was spectacular, and going up to receive awards was truly a great tribute. It was a typical reflection of HUNT Real Estate…exceptional.” And all the way from the Capital Region, Lorenzo Murray from our Slingerlands Branch said: “Attending the HUNT Annual Awards event always gives me the drive to do better. Recently starting a team in 2018, the HUNT Awards was a great way to show them the overall success within our region and inspire others to succeed in 2019!” In closing. I would also like to commend Dan Mirsky, Steve Velarde, and the entire Marketing Department for all the hard work they put in the weeks and months before the event to make sure it’s the best it can be! See you next year! Dave Evans, Regional vice President – CNy & Capital

News around the regions

Incredible Growth for NTA! Hello HREC family! This year, NTA saw incredible growth due in large part to you, and we cannot say thank you enough for all your support in 2018. Because of your support, we had a record number of people we recognized this year as outstanding supporters of NTA. We had a total of 13 Platinum award winners, 16 Gold award winners, and 72 Silver award winners across all regions we serve. Congratulations to all!

Jeni Young, General Manager Network Title Agency 716-880-1967 jeni.young@networktitleagency.com

A big shout out to our platinum awardees: Rich Testa, James and Tracy Siciliano, Robert Joeckel, Jennifer Ranaletti, Joe Trifilo, Kelly Poulos, Mark Bostaph, Melissa Weidner, Kelly Limina, Millie Blasz-Achtyl, the Jason Sokody Team, Patricia Sutliﬀ, and the James Hoﬀman Team.

At the Buﬀalo/Niagara awards event, our very own Senior Business Development Manager, Michelle Molisani, was also recognized as HUNT’s Employee of the Year! Michelle’s contributions to HUNT are invaluable – her support of HUNT Real Estate Corporation and its sales professionals, the great customer service she provides, and her constant presence in the branches to ensure that she is keeping Network Title top-of-mind with all of the sales professionals are just a few of the ways she goes above and beyond for the organization. Michelle is also one of the kindest and friendliest individuals that is associated with HUNT, and we are all lucky to work with her. Congratulations, Michelle! Thank you all for making Network Title Agency a part of your full-service real estate team.

HUNT PROPERTY SOLUTIONS It has been quite a year for HUNT Property Solutions. We began operations in March 2018 and we have been awarded three new sites since then. These sites include Aero Business Park, an industrial/warehouse space near the Buﬀalo/Niagara Airport, the Kleinhans Music Hall complex, including the historic 2,400 seat main venue along with the Mary Seaton Room and the restaurant venue catered by Oliver’s, and Tzetzo Companies, a portfolio of approximately 500,000 square feet comprised of mixed use, special care and multi-family housing. In March 2019, HPS was also awarded the Saturn Club of Buﬀalo, a facility on the National Historic Register. We will be tasked with overseeing projects at the club and in addition, will provide a new set of eyes to visually and operationally improve the facility.

As a result of our growth, we have added additional senior management to the organization. Please help us welcome Steve Fitzmaurice to HUNT Property Solutions as Vice President and Director of Operations. Steve brings over 25 years of experience which includes property management, building, and leading high performance teams (up to 100) for hotels and commercial oﬃce buildings throughout the Western New York region. Additionally, HUNT Property Solutions was recently ranked as the eleventh largest property management company in the 2019 Business First Book of Lists. Let’s keep it growing!

Core Businesses & Departments

Steve Fitzmaurice Vice President and Director of Operations.

Bill Hibbard, President of HUNT Property Solutions 716-634-0100 bill.hibbard@huntpropsolutions.com

MAD DASH FOR EXTRA CASH QUALIFIED OUTGOING REFERRAL OR AGENT GENERATED REFERRAL CONTEST! To enter, place a QUALIFIED outgoing referral OR agent generated referral (AGR) between April 1st and May 31st to be entered to WIN a prize! Prizes include: Fitbit, Dicks Sporting Goods GC, Gym bag, etc.

Email the completed outgoing referral form to Grace Bindemann, Referral Coordinator at grace.bindemann@huntrealestate.com. _____________________________ REMEMBER: When calling to press 5. This will directly connect you to a USAA/Navy Federal member.

Each month we will draw 4 names. (Rentals, Vacant Land and Mobile homes do NOT qualify) Don't forget branch-to-branch referrals are included and must be placed through the Relocation Department.

Mary Croglio, Director of Relocation 716-880-1303 mary.croglio@huntrealestate.com

EXPLOSIVE GROWTH FOR HUNT INSURANCE HUNT Insurance continued its explosive growth throughout 2018 thanks to growing support of our Real Estate Professionals, Mortgage Consultants and employees. Since 2016, we have grown 130%, further evidence of how our HUNT professionals have helped us grow in such a short period of time. With that said, it is always a pleasure to take the time at the HUNT Annual Awards to recognize specific individuals that have helped us get there. In addition, it is an opportunity to recognize and thank everyone at HUNT Insurance who help behind the scenes, specifically: Melissa Elvin, Danielle Armstrong, Brittany Tierson and Patrick Clouden. Once again, thank you to these specific individuals who play such a vital role to our success.

Stephanie Callari Sharlene Bauer Sarah Kieffer Sherry McDonald Maria Hunter Brian Feldman AJ Taher Christine Noonan Debbie Wells Karen Loffredo Brian Thiel CJ Kacala Barbara Kivi Derek Elsenheimer Wayne Malcomb Deacon Tasker

Erin O'Connell Keith Young Nick Corto Jennifer Sennett Jason Jurek Melissa Space Jennifer Ranalletti Jason Hugar Diane Sovereign Susan Matheis Bruce Mapel Nancy Callari Frank Warren Teal David Vari David & Diana Nathan

We are looking forward to growing further in 2019 and working together to achieve our collective goals. Best of luck to all!

James Farah General Manager, HUNT Insurance 716-327-0015 james.farah@InsureWithHUNT.com

Core Businesses & Departments

Digital Listing Center Updated for 2019 We have two new Digital listing Center products available in your account... EvERy DOOR DiRECT POSTCARDS ~ NOW AvAiLABLE! We are pleased to announce that USPS Every Door Direct Mail (EDDM) Postcards are now available in your Digital Listing Center account for Just Listed and Just Sold properties. With just the click of a button, these postcards can be sent for professional printing or downloaded as a PDF to print locally. How to Create EDDM Postcards: Sally Smith Agent Title License # HUNT 1234 Main Street City, State 00000

1. Login to your Digital Listing Center account Bedrooms: 4

2. Click the Postcard icon

Bathrooms: 3

Local Postal Customer City, State, 00000

Property Type: Single Family

Square Feet: 1,500

Year Built: 2000

JUST SOLD 1234 Main Street City, ST 00000

3. In the Content drop-down menu, select Every Door Direct Mail

Offered at:

Listing ID:

$450,000

123456789

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Effort has been made to check the accuracy of all information provided, however, no warranty is either given or implied by HUNT Real Estate ERA that we shall assume responsibility for errors of omissions in property data or photos ©2019 HUNT Real Estate, all rights reserved. Copyright

New Template Now Available… DUAL AGENT 11x17 FOLDED BROCHURES 11x17 Folded Brochures are now able to feature two sales professionals. We recommend that you professionally print these brochures through XpressDocs or ExpressCopy, which are available in your Digital Listing Center account.

Bedrooms: 4 Bathrooms: 3 Property Type: Single Family Square Feet: 1,500 Sq. Ft. Year Built: 2000 School District: Central District Listing ID: 123456789 Offered at: $450,000

Sally Smith Agent Title License # (800) 555-1212 (label) (800) 555-1313 (label) sally@huntrealestate.com http://www.huntrealestate.com

1234 Main Street City ST 00000

Joe Johnson Agent Title License # (800) 555-1414 (label) (800) 555-1515 (label) joe@huntrealestate.com http://www.huntrealestate.com

Sally Smith Joe Johnson

http://www.huntrealestate.com

1234 Main Street City, State 00000 Effort has been made to check the accuracy of all information provided, however, no warranty is either given or implied by HUNT Real Estate ERA that we shall assume responsibility for errors of omissions in property data or photos ©2019 HUNT Real Estate, all rights reserved.

For additional questions, email marketing@huntrealestate.com. 10

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HUNT Welcomes New sales Professionals Jennifer Cherry - Amherst Mary Vallone - Grand Island James Lawson - Wheatfield Ashley Howell - Scottsdale Brianna Benedict - Canandaigua Hannah Mueller - Dewitt Emily Swetmon - Oneida Henry Kuperus - Canandaigua Melanie White - Glendale Lisa Pyskadlo-Phillips - Slingerlands Tramel Williams - Slingerlands Fleshia Volpe - Glens Falls Anna Bochenek DiRaddo - Clifton Park Nicole Ryan - Metropolitan Jane Dreyer - Gilbert Kaycee Daugherty - Orchar Park Joshua Rhodes - Williamsville Village

Erica Ward - Hamburg Kathryn Langen - Greece Kelly Banks - Glendale Jeremy Wright - Hamburg Jennifer Mellot - Wheatfield Jennifer Dolegowksi - Eat Aurora Jennifer McCarty - Clifton Park Bryan Price - Hamburg Liana Buscaglia - BuďŹ€alo Metropolitan Peter Fountain - Webster Ernest Callaway - Perinton Jessica Colvin - Williamsville/Clarence Emily Elise Cloutier - BuďŹ€alo Metropolitan Jaxin Brown - Hamburg Marisa Coniglio - Williamsville/Clarence Susan Smith - Liverpool Jeannine Meizner - Lancaster Sarah Allen - Slingerlands

experienced sales Professionals Carson Adams - Clifton Park Brittany Brennan - Amherst Diane Price - Orchard Park Kathryn Kozakowski - Lockport Laura Mullins - Glendale Julia Kaveney - Camillus Pamela McLaughlin - Orchard Park Erin Boshart - Watertown Kathleen Farina - Canandaigua John Bordonaro - Williamsville Village Andrew Fiorini - Manlius Jill Fox - Lancaster Toxey Tribby - Williamsville/Clarence Cora Strozier - Scottsdale Tess Johnson - Clinton Steven Abel - Clinton

Welcome New & experienced sales Professionals

Congratulations on another great year! Our HUNT Mortgage associates and offices, as well as the HUNT sales professionals that support us, were honored in each region over the past few months. In Buffalo/Niagara, as we celebrated her 30th anniversary with HUNT, our top Mortgage Consultant, Diane Sovereign, was recognized for her first place performance for the 30th year in a row. The Williamsville/Clarence office has never failed to support Diane in her continued streak of top place. In second and third place respectively, in the Buffalo/Niagara region were Nancy Callari Frank and Sam Geraci. Thank you to their efforts and the enormous support received from the Amherst office and Niagara County offices. Mortgage Consultant Brian Thiel celebrated with the Lancaster office, which was recognized as our top HUNT Mortgage supporter. Mortgage Consultants Sharlene Bauer and Brian Feldman, together

Linda Mallia, President HUNT Mortgage 1-888-433-8373 linda.mallia@huntmortgage.com

Get Ready to AMPlify Your Business cont.

Your new HUNT CRM system will no longer be called AgentAchieve. Instead, it will be known as your Application Management Portal – or AMP for short. AMP will be a modern, user-friendly and mobile-enabled CRM platform that will help you plan your daily activities -- helping you generate more leads and increase your business activities. AMP will house all of the current HUNT productivity tools you know and love, such as Adwerx, Digital Listing Center, ProShow Powered by ShowingTime, Buyside, Moving Concierge and the HUNT Hotline. And the best part, because AMP is a first-class real estate technology system – it will be able to expand and grow right along with you for years to come.

with the Hamburg office, were also recognized as our most improved office. In Rochester, Mortgage Consultant Lisa Durfee was recognized for her outstanding performance, and the Canandaigua office was the top supporter of HUNT Mortgage. Mortgage Consultant Tom Ferrara was again recognized for his top producing efforts in our Central New York/Capital region. Mortgage Consultant Patrick O’Connor celebrated with the Clifton Park office, which was recognized as HUNT Mortgage’s top supporting and most improved office. We congratulate all of our HUNT Mortgage Consultants on another great year. Special congratulations to our top performers and sincere appreciation to all of our HUNT agents that have supported us this year and every year.

Simply put, you are about to be given the keys to the industry’s best real estate productivity system – and it will still remain at no additional cost to you. We look forward to sharing much more with you in the days and weeks to come. Keep an eye on your emails, attend your branch sales meetings, and check out the Team HUNT Facebook page for more information, including upcoming training events that will be held across all New York regions.

Core Businesses & Departments

Dan Mirsky, Marketing Director 716-880-1514 dan@huntrealestate.com