Marketing Presentation: 5077 E Lonesome Trail

SELLER SELECT MARKETING PLAN

Experience the HUNT ERA Advantage

SM

MARKETING CONSULTATION Thomas & MariaElena Fulton Rizzo Team Licensed Real Estate Salespersons

5734 E Rancho Manana Blvd.

Cave Creek, AZ 85331

Tom: 480-489-1811 MariaElena: 602-402-6373 Email: thomas.fulton@HUNTrealestate.com or mariaelena.rizzo@huntrealestate.com Web: FultonRizzo.com

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OUR PROFESSIONAL EXPERIENCE We are your source for professional real estate services in Cave Creek, Carefree & North Scottsdale.

With great experience as Cave Creek Realtors and servicing all areas in northern Maricopa County, the Fulton-Rizzo Team will help buyers and sellers meet their real estate objectives. We have extensive knowledge of the Cave Creek, Carefree & North Scottsdale communities and will work tirelessly on your behalf to make your next home buying or home selling experience a pleasant and successful one. Nothing satisfies us more than seeing the smiles of a successful real estate transaction.

The Fulton-Rizzo HUNT Distinctive Properties’ office is located at the Rancho Manana Resort in the former historic dude ranch cook’s house. This is a huge benefit to sellers who use the Fulton-Rizzo team. As MariaElena reveals, “Every day we have people from all over the country coming to the Rancho Manana Golf Course or Tonto Bar & Grill. They’re coming in from out of town, fall in love with the area, and stop in our office to see what’s available for sale. That’s not only an incredible advantage to our clients who are selling, but it’s so convenient for people who wish to move here.”

The Fulton-Rizzo team evenly represents buyers and sellers in residential and commercial transactions, everything from condos to million-dollar homes. You’ll get a thorough, professional, and accurate representation no matter your budget.

About MariaElena Rizzo Hailing from the Hudson Valley area of upstate New York, MariaElena has two children and lives in Cave Creek. “I love being next to the mountain, next to the natural beauty. This is such a tight-knit, real community. We both have so many personal relationships with fellow business owners in the area.

We have such an eclectic group of people who mingle well because we all love it up here,” MariaElena said.

About Tom Fulton Tom grew up in Colorado Springs, Colorado. He was involved in real estate development, and his family owns Rancho Manana! In addition to being Augie’s fur daddy, he is married to Noel. The couple shares eight children. Tom has lived in both Cave Creek and Carefree, and he would be happy to recommend either quaint town. He’s got a reputation for being an incredible negotiator, so clients know they will be getting the most equitable deal when they pick Tom to represent them.

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SATISFIED CUSTOMERS Charles W ”The Fulton Rizzo Team is amazing. They worked with us for an extended period of time to understand the area and availability of homes while our home (out of the area) was for sale. When it finally sold we were able to move quickly and with confidence to buy the right home for us thanks to MariaElena and Tom."

C Schneider ”MariaElena was recommended to me by a mutual acquaintance. While we never met personally as I was living out-of-state, she was very responsive to my needs and worked diligently to sell my home. I would highly recommend her.”

George M "I have been completely fed up with brokers who are amateurs and do not know about what they are showing and selling. MariaElena was both exceptionally professional and perfectly helpful. She understood what I was looking for and, then, sorted my choice with the seller with great skill so that both sides were happy with the transaction. She also followed up once I had moved in to ensure all was in order and I was happy with the new place. A real professional and a pleasure to work with to best results."

L Pucell ”We met MariaElena at an open house while visiting Arizona as we started a search for a winter home. She showed great patience and flexibility as we would plan vacations over a year and a half while honing our search for just the right location. When we arrived she was always well prepared with data and information about different neighborhoods that would meet our qualifications. When we found just the right one.

Tom joined in and helped as we went through the purchase process from out of state. They were both fabulous and communicated over different forms of available sources. They both even went to a condo and video chatted a viewing for us. We had a wonderful experience with the Fulton Rizzo team and would highly recommend them.."

Presented to: Norma Bonnell

5077 E Lonesome Trl Cave Creek, AZ 85331

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SIX STEPS TO SUCCESS ONE Understanding your goals

TWO Preparing your property for sale

THREE Implementing your Seller Select marketing plan

FOUR Determining the pricing strategy

FIVE Creating a seamless experience

SIX Expert negotiation & transaction management

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STEP ONE UNDERSTANDING YOUR GOALS • Why have you decided to sell?

• Are you looking to buy another property?

• When would you like to close?

• What are your expectations?

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STEP TWO PREPARING YOUR PROPERTY FOR SALE

You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:

• • • •

Enhance your curb appeal Unclutter and organize your interior Direct attention to your property’s best features Design a flow for showings

You only get one chance

to make a first impression.

Home Repair Plan To attract more buyers, consider offering a HomeServe Plan to assure them that the home is protected from expensive plumbing, electrical, heating or cooling repairs caused by normal wear and tear that are typically not covered by your insurance, local utility company, or city/town.

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STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY • Enhanced Web Presence • Comprehensive Just Listed Campaign • • • • •

Targeted Open House Promotions Professional & Prompt Lead Handling HUNT Hotline Lead Capture System ProShowSM Powered by ShowingTime Strategic Partnerships

• HUNT Distinctive Properties

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Step THREE continued

ENHANCED WEB PRESENCE Featured presentation on HUNTrealestateAZ.com, your Agent’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including: • Zillow • Trulia • Realtor.com • Homes.com • ERADistinctiveProperties.com* *Property must qualify for ERA Distinctive Properties.

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Step THREE continued

ONLINE MARKETING A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:

• Property Website • Single & Double-Sided Property Flyers • • • • •

Property Brochures Email Blast Postcard Printed Postcard Virtual Tour YouTube Video

Step THREE continued

ONLINE MARKETING ERADistinctiveProperties.com* Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to locationbased searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.

*Property must qualify for ERA Distinctive Properties.

ONLINE DISTRIBUTION Focused on digital exposure to get homes sold Listing Distribution

SEM

Total

8.9M 207M

294.4M

12M

Views

Impressions

Views

ERA YouTube Channels

3.1M Local Impressions

ERA.com

Social Automation & Video Microsites

2.9M

15M

Views

Views

Based on internal and platform reporting for Jan 2020 – Dec 2020

National Impressions

2.6M

29.9M

38M

Visits from Organic Search

Branded Property Views

Page Views

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Step THREE continued

COMPREHENSIVE JUST LISTED CAMPAIGN The moment your home is listed, your marketing campaign begins with targeted digital advertising:

• Display ads on Facebook and across hundreds of websites

• Geo-targeted to be seen by local prospects • Behaviorally targeted to specifically reach real estate intenders

• Daily reporting shows how many people are viewing your property

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Step THREE continued

TARGETED OPEN HOUSE PROMOTIONS Your Open House will be supported with a dynamic marketing campaign that includes:

• • • • •

Open House listing on Zillow, Trulia & Realtor.com Property Flyers Email Blast Postcard Facebook Posts HUNT Signage

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Step THREE continued

HUNT Customer Service:

• Professional and prompt response to all internet, voice and text inquiries on your property

• Digital lead management system instantly routes prospective buyers directly to your HUNT agent

HUNT Hotline – Our Exclusive Lead Capture System:

• 24/7/365 information on your home via voice, text or mobile • Captures interested buyers in front of your property • One region-wide phone number for all HUNT ERA listings

Step THREE continued

PROSHOW POWERED BY SHOWING TIME Staffed by live operators seven days per week, ProShow is the most effective system for showing your home.

• • • •

Tracks and catalogs all of your home’s showing appointments Collects agent and buyer feedback after they view your home Identifies buyers already in the market looking at similar properties Arranges your showing preferences to accommodate your schedule

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Step THREE continued

STRATEGIC PARTNERSHIPS

35

ERA Real Estate:

2,286

• HUNT is the #1 largest ERA affiliate in the nation • Expanded Marketing Reach:

Countries

Worldwide

Offices

Worldwide

36,109

Sales Professionals

23,129

International

Worldwide

Sales Professional

•

Argentina

•

Italy

•

Qatar

•

Australia

•

Japan

•

Romania

•

Austria

•

Laos

•

Russia Senegal

•

Belgium

•

Latvia

•

Serbia

•

Bulgaria

•

Liechtenstein

•

Singapore

•

Cambodia

•

Luxembourg

•

Slovakia

•

Canada

•

Macau

•

South Africa

•

Chile

•

Malaysia

•

Spain

•

China

•

Mauritius

•

Sweden

Reaching foreign buyers on the biggest international network.

•

Colombia

•

Mexico

•

Switzerland

•

Czechia

•

Morocco

•

Thailand

As part of the ERA Distinctive Properties

•

Denmark

•

Myanmar

•

Tunisia

portfolio, your listing will receive exposure

•

Estonia

•

Netherlands

•

United Arab Emirates

•

France

•

New Caledonia

•

United Kingdom

•

French Polynesia

•

New Zealand

•

United States

•

Germany

•

Papua New Guinea

•

Uruguay

•

Greece

•

Peri

•

Venezuela

•

Hong Kong

•

Philippines

•

Vietnam

•

India

•

Poland

•

Indonesia

•

Portugal

Step THREE continued

WORLDWIDE EXPOSURE

within a premium network of nearly 100 sites in over 60 countries.

STRATEGIC PROGRAMS Your Home Sold... Guaranteed!

There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA. ERA Sellers Security Plan® “We Will Sell Your House, or ERA Will Buy It!”®* This innovative program gives you the assurance that your home will sell within a six-month listing period. If it doesn’t, ERA will buy it from you.

*Costs, conditions and limitations apply.

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Step THREE continued

DISTINCTIVE PROPERTIES The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing.

Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.

• • • • •

Gold HUNT Distinctive Property yard sign Professional photography Property ad in HUNT Distinctive Properties eMagazine High-end property brochures Exposure on HUNT social media channels

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Step THREE continued

TOP-TIER EXPOSURE

*

Premier Network Your home will also reach high net worth homebuyers on sites such as WSJ.com, RobbReport.com and JamesEdition.com.

*Additional fee may apply. Subject to agreement between homeowner & listing agent.

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Step THREE continued

SOPHISTICATED SOCIAL Powerful Automation As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers. .

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Step THREE continued

LUXE CORNER

by ERA Distinctive PropertiesSM

Award-winning Digital

Magazine

Our digital magazine showcases luxury listings from the ERA Distinctive Properties portfolio throughout the nation. The magazine is published bi-annually on ERADistinctiveProperties.com and features editorial content about luxury trends, community spotlights, interior design and high-end lifestyle topics.

LUXURY ADVERTISING

*

Your property could receive additional exposure in premium publications and websites that target affluent buyers.

*Additional fee may apply. Subject to agreement between homeowner & listing agent.

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1. Understand Local Market Conditions

STEP FOUR THE 4 STEPS OF PRICE STRATEGY

Inventory, Average Days on Market, Price/Square foot

2. Compare Properties Condition, Location, Size, Property Features

Pricing Right While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential

3. Determine Window of Opportunity Price Accurately: The majority of offers are received near the beginning of the listing period

buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

4. Determine Listing Price Create a pricing strategy that will encourage buyer offers

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STEP FIVE CREATING A SEAMLESS EXPERIENCE Complete Homeownership Services Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.

HUNT Mortgage

HUNT Insurance

Pre-qualification of prospective buyers Low Rate Guarantee for your next home loan*

Complete line of property and casualty policies

Network Title Agency

HUNT Homeowners Club

Title search services

Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network

*Certain restrictions apply. Consult HUNT Mortgage for details.

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Step FIVE continued

HUNT RELOCATION SERVICES Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.

• Ranked in Top 1% of all relocation brokers nationwide • Exclusive Principal Broker membership in Cartus • Moving out of the area? Get complimentary referrals to qualified service providers in your destination market

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STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE

Follow through from listing to sale – and beyond We will keep you constantly informed on all activity surrounding the marketing of your property.

• Feedback on showings, lead generation, advertising, and pricing • • • • • • • •

conditions Detailed reporting on inbound prospect inquires and customer reactions Evaluate offers and negotiate best price and terms Facilitate inspections Coordinate closing date, time, location and contacts Monitor buyer financing and home appraisal Follow up on details Review closing statement Close the sale

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Step SIX continued

MANAGING THE TRANSACTION • • • • •

PRE-SALE

FOR SALE

(Consultation & Planning)

(Execute Marketing Plan)

Comparable Market Analysis Review Seller Select Marketing Plan Property Photos Taken Open House Scheduled HUNT Yard Sign Installed

• • • • • • • •

Listing Placed on MLS & HUNTrealestateAZ.com Distribution to Partner Websites Online Marketing Launches HUNT Digital Listing Center HUNT Hotline ProShow Sets Appointments for Brokers & their Buyers Continually Monitor & Analyze Marketing Plan Review Offers & Negotiate with Buyer

o

Facebook Boosted Ad & Geo-Targeted Digital Ads

o o

ePostcards, Custom Property Website YouTube Video, Virtual Tour Facebook Posts & Property Brochures

o o o o

SALE PENDING (Complete Settlement Process) • • • • • • •

Deposit Buyer’s Earnest Money Title Search with Network Title Review Inspections and Disclosures Complete Repairs with HUNT Homeowners Club Final Inspections with Buyer and Seller Remaining Funds Deposit into Escrow Record Deed of Title with Network Title

SOLD

Agent Presents Offers Negotiate Offer and Counter Offer Reach Final Agreement

Step SIX continued

EXPERT NEGOTIATION Protecting your interests from contract-to-closing • Negotiate the sale price and terms with •

the purchaser and buyer’s agent Manage the entire transaction – coordination inspections; mortgage and title services

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Step SIX continued

OUR COMMITMENT TO YOU 100% Risk-Free Guarantee You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.

“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”

Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation

Thomas & MariaElena Fulton Rizzo Team Licensed Real Estate Salespersons

Tom: 480-489-1811 MariaElena: 602-402-6373 Email: thomas.fulton@HUNTrealestate.com or mariaelena.rizzo@huntrealestate.com Web: FultonRizzo.com

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To qualify for HUNT Distinctive Properties the listing price MUST be in the top 10% of the MLS data for that market. The market is defined by each zip code, and changes depending on location. Note: HUNT Real Estate ERA reserves the right to change, remove or add to strategy options at any time. HUNT is a registered trademark of HUNT Real Estate Corporation. ©2022 HUNT Real Estate Corp. Revised 5/2022 AZ